THE META WORLD CONGRESS 2023 THE FUTURE IS NOW

The metaverse market size is the talk of the tech world, with a current worth of €461,775 million and an expected worth of over €5 billion by 2030. Already, there are over 3 billion people with access to the metaverse and by 2024, over 2 billion people will be utilising augmented reality tech. If the idea of online universes ignites a spark in your mind, then head to the Meta World Congress. It will be taking place both in real life and in the metaverse, from March 31 to April 1 at La Nave de Madrid/Metaverso.

WHAT WILL THE EVENT COVER?

The Meta World Congress will comprise a series of exhibitions and talks by leading experts, covering a myriad of immersive activities related to the sector. Topics covered will include:

» The Metaverse (a collective virtual open space where virtually enhanced physical and digital realities converge).

» Web 3.0 (a collection of ideas that incorporates technologies and concepts such as decentralisation, token-based economies, and blockchain. Thanks to Web 3.0, all users are owners of their own data and they can interchange ‘digital actives’, which are represented by tokens).

» Virtual Reality (a simulated experience that can be similar to or completely different from the real world). Users wear VR headsets and, sometimes, additional devices that permit a deeper interaction with the virtual worlds they enter.

» Augmented Reality (an enhanced version of the real, physical world).

» Immersive Activities (those that ‘pull’ a person into a new reality, enhancing life and learning by making them more engaging and satisfying). Once again, a tech device is required to add virtual information to the real world.

When it comes to the metaverse, the motto is, ‘Adapt or Die’. The age of data is advancing at breakneck speed, and new technologies and telecommunications structures are also in constant evolution. Within this context, the new wave of content creation, technology, and innovation are centred around the metaverse, Web 3, and virtual and augmented reality. Both private companies and public institutions will need to adapt to the new zeitgeist and make the necessary changes, so they can harness the benefits of the metaverse. ›

The Aim Of The Meta World Congress

The event has three main objectives:

» Innovation and development: Its approach will be practical, didactic, and immersive. A lineup of exhibitors, speakers, and activities will cover areas like the blockchain, NFTs, crypto, video games, DeFi (decentralised finance), augmented reality, virtual worlds, and new possibilities for immersive experiences.

» Visibility and reputation: To be a meeting point for tech companies and investors and enable new technologies to be displayed.

» Networking and business: To connect providers, companies, and investors wishing to develop and promote future initiatives.

365 Congress And Activities

Exhibitors and attendees who visit the metaverse can continue to enjoy the special ecosystem created by the event after it is over. There will be a dedicated programme of speakers and activities, so that those who are interested in doing so can stay connected throughout the year. Moreover, exhibitors can continue to develop their respective virtual spaces, thus offering additional or new content about their brand, products, and services.

Topics And Speakers

The number of topics explored is so vast, we couldn’t possibly cover the entire list. Just a few that may entice you are:

» Digital Transformation and Trends: Where Are We Headed?

» Virtual Reality + Augmented Reality = Mixed Reality

» WebMe: How to Make the Metaverse Work for Me

» Digital Identity Risks: How Can We Protect Ourselves?

» Efficient Management of Immersive Experiences and Engagement in the Metaverse

» Digital Humans in B2C: The

Future of Client Service

» Serious Games: From Leitmotiv to Playmotiv

» From Gaming to the Metaverse: From Pay4Play to Free2Play and Play2earn

» Money and Monetisation in the Metaverse

SPEAKERS, EXPERTS, AND WORLD LEADERS IN THE SECTOR

The event will feature leaders in the metaverse industry, including brands like Outer Ring (one of the best metaverse blockchain games, developed by Nexxyo Labs), Crypto Plaza

(the largest crypto, DeFi and blockchain community in Southern Europe), Bitlab (a top Web3 educational company), and Belobaba (touted as ‘the first crypto investment fund with a regulated security token’). The list of speakers includes Marc Vidal (an expert on digital transformation and economic analysis), Eneko Knörr (a business angel for Spanish startups), Alberto Toribio (an expert in Web3, NFTs and DeFi), and Jesús Sánchez-Bermejo (an investor/advisor specialising in blockchain, DeFi, and Web3).

The Exhibition Zone And Conference And Activity Areas

The exhibition area measures over 6,000m2 and has a capacity for 300 companies and 4,000 visitors. It is a diaphanous space that will be adapted to each exhibitor’s needs. The main auditorium has a 636-person capacity and is equipped with a large screen and top-notch sound and illumination facilities. The building also has seven spaces with capacities for between 20 and

100 persons. These rooms will be used for talks, workshops, and meetings. One final appeal of the event lies in its sustainability. The organisers will be offsetting its carbon footprint with the aid of Coorest, which uses blockchain technology to compensate for CO2 footprints created anywhere in the world.

TICKETS FOR THE EVENT CAN BE PURCHASED ON WWW.ELCORTEINGLES.ES