Creative community work with scientific engineers to create tomorrow’s world

WHEN NORTH WALES-BASED SCIENTIFIC ENGINEERING FIRM Scanwel was looking to rebrand and raise its profile, new marketing manager Katy Harrison called upon her North Wales creative network for help. Scanwel is an expert solution provider in the vacuum, surface and nanoscience sector. It has grown from a one-man business operating from a workshop in an old schoolhouse in North Wales, to an international solutions provider to the academic, industrial and scientific community, currently operating from its new premises in Bala.

Scanwel is investing heavily in its business infrastructure, to ensure that it is positioned for future growth and acquisition. As a consequence of this, it recognised that the communications channels to its potential clients needed to reflect both its current position and its aspirations for continued expansion. To reinforce this message, Scanwel decided it was time for a rebrand. This included redeveloping the website, updating its look and feel with a new company video and photography, and fully understanding its current position in the market.

Collaboration is key

The management team at Scanwel is lean, so Katy looked for outside design and marketing support from her network of contacts. To this end, she bought together design, videography, photography and marketing support from: JC Creative, Knew Productions, Ginger Pixie Photography Zebra Marketing and Communications

All these businesses are based in North Wales, and the collective expertise of the team has enabled the project to be carried out in a short space of time.

Good relationships built on trust

Katy explains:

“Having worked in North Wales for a number of years, I have developed a network of trusted suppliers, which I’ve met through networking or worked with on previous projects.

“In addition to this, the individual businesses were familiar with each other’s work, so we were able to establish a real sense of collaboration and familiarity across the project from the start. Working with trusted local businesses has also meant that when restrictions have allowed, we have been able to meet face-to-face and build the relationships further.”