EssentialsMAG September 2024 – South Wrexham Magazine
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Welcome...
Cover Image: Butterflies and moths
Welcome to our September issue!
September is a significant time for many families across the UK. Life changes as school bags are packed, uniforms are ironed, and school playgrounds fill with laughter and chatter. It's a time of adjustment and excitement as children start new school terms and reconnect with friends after the summer break.
As children begin their new academic adventures, may we all find the same enthusiasm for embracing new horizons.
22nd September marks the 90th anniversary of the Gresford Mining Disaster when, in 1934, tragedy struck when an explosion and underground fire at Gresford Colliery claimed the lives of 266 men. Let us remember this pivotal moment in history that profoundly impacted our community.
As the days get crisper and shorter, we can enjoy the beauty of our local landscapes in autumn. From lovely woodland walks to heartwarming seasonal recipes, embrace the changing scenery and enjoy the simple pleasures this season offers.
Have a great month!
We’ve got the local area covered!
Also available at 25+ pick-up points across the region. EssentialsMAGYour go-to magazine for Wrexham and the bordering Cheshire villages
October copy deadlines: Editorial - 6 September Advertising - 13 September EMAIL: vicky@essentialsmag.co.uk
Hand-delivered to 7,600 homes in these villages: Garden Village, Borras, Pandy, Acton, Bangor-on-Dee, Overton, Penley, Hanmer, Marchwiel, Tallarn Green, Cross Lanes, Worthenbury, Pentre Maelor
This publication is printed on FSC® certified paper. When you have finished reading it please pass it on, or put it in your paper recycling bin.
Community Rallies for a Bright Future
In a remarkable turn of events, St Mary Magdalene Church in Penley has been saved from closure, thanks to the dedicated efforts of the local community. Over the past year, parishioners and residents have worked closely with Father Jeremy Dussek to increase weekly attendance and expand the church's role as a hub for community events and activities, including those of Penley Madras School.
To support these efforts, the church has launched a Facebook page and established a new WhatsApp group for locals interested in contributing to this ongoing project. Anyone keen on helping to develop the church and its surroundings for community use is encouraged to get involved. You do not need to be a regular attendee to participate—just a genuine desire to support this important initiative. For more information, contact Church Wardens Liisa Richardson at cliveandliisarichardson@gmail.com or Viv Richardson at vivrichardson30@hotmail.co.uk.
Thanks to the progress made, the church has received approval to take its revitalisation efforts to the next level. Planned renovations, set to begin in the summer and continue through autumn 2024, will include alterations to create space at the back of the church for community-based activities. During the renovation period, coffee mornings and regular community events will be temporarily suspended, but updates will be provided on the church’s progress. We welcome everyone back to the newly refurbished church, with Sunday worship expected to continue throughout the renovation.
St Mary Magdalene Church holds significant historical importance in the area, particularly for its role during the Second World War and the post-war years, when it supported displaced Polish allied troops and their families. As part of the renovation, a dedicated space for an exhibition highlighting this history will be created within the church, contributing to the Penley Polish Heritage Project
This heritage project, funded by The Rainbow Foundation with government support, aims to raise awareness and celebrate Penley’s unique wartime history. Project Officer Rebecca Griffiths and a team of local volunteers are collecting oral histories, developing an exhibition and walking tour, and organising various activities and events. To learn more or to get involved, contact Rebecca Griffiths at: rebecca.griffiths@therainbowfoundation.org.uk.
Free Market Trading Extended
Wrexham Council has announced that, due to the success of the current free trading offer at their Monday Market, they will extend this opportunity until the end of December. Since the free trading period started in early June, there has been a surge of interest from local and independent traders, and the number of visitors to the market has also increased. Cllr Nigel Williams, Lead Member for Economy, said, “We launched this initiative to help support our local outdoor market traders, as well as to grow our city centre offering and it’s proved to be very successful. Traders have appreciated the help we have offered and visitors have appreciated the variety of stalls that are now present in the city centre every Monday. It’s now important we continue to support all the city centre traders and the extended period of free trading will bring more and more visitors to see for themselves how the city is changing and what an excellent mix of independent traders we have here.”
If you are interested in trading, please contact: wrexhammarkets@wrexham.gov.uk
Garden Village Bridge Club
Bridge is a classic card game that has enthralled players for over a century. Garden Village Bridge Club meet every week at Garden Village Institute on Ffordd Estyn, Wrexham LL11 2SU.
Monday & Thursday sessions
Every week, 7:30pm - 10pm
Tuesday teaching sessions
Every week, 1:30pm - 4pm
Friday Beginners
Every week, 1:30pm - 4pm
If you are interested in coming along, please contact Andrew Mountain on: 01978 290904 or send an email to: andymynydd@gmail.com
Cuddles Taken All Year Round!
By Woolly Experiences Therapy Farm
Have you ever dreamed of walking, feeding, cuddling, or petting an alpaca or a miniature donkey?
Here at Woolly Experiences Therapy Farm, we have everything you need to make those dreams come true with our alpaca and miniature donkey experiences. We offer some of the best petting farm packages around. Depending on the package you choose, you’ll have the chance to meet our alpacas, miniature donkeys, Maisie the giant donkey, Valais Blacknose sheep, Rambo the Ouessant, and our sleepy, trained therapy chickens. These animals provide a unique and therapeutic experience with their gentle nature and calming presence, making your visit with us truly memorable.
What makes our alpaca and miniature donkey experiences so special and unique?
Two and a half years ago, we started as a non-profit animal therapy centre, dedicated to helping individuals heal and create amazing memories with our woolly friends. How cool is that?
But wait, there's more! Our encounters aren't just ordinary group sessions. They are fully private - just you, your group, and our amazing animals. It's like having your own personal alpaca adventure with a touch of animal therapy on a magical mountain. Talk about exclusive!
Laugh your way to relaxation!
With our alpaca and miniature donkey walks, it's a comedy extravaganza!
We blend animal therapy into the perfect recipe for a well-balanced life. Let our therapists guide you as our woolly friends brighten your day and calm your spirit.
You can also join our alpacas and miniature donkeys for alpaca yoga, Pilates, sound baths, nature walks, Pellowah - a perfect blend for physical and mental well-being.
Woolly therapy for ADHD and Autism
Animal-assisted therapy has shown great potential in helping individuals with ADHD and autism. Animals provide a calming and supportive presence, helping to reduce anxiety and stress, and improve social skills and emotional well-being. All therapy sessions are conducted by qualified professionals.
Book today!
Our experiences are exciting, laughterfilled, all-weather activities. These mindblowing experiences tend to vanish like Welsh hotcakes, so don’t miss out! Reserve your spot today and guarantee yourself a memorable time with our woollies and pals.
Woolly Experiences Therapy Farm is based at Nercwys Mountain. For more details and to book an experience, please visit our website: www.woollyexperiences.co.uk Bookings hotline: 01352 382911
Email: bookings@woollyexperiences.co.uk
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When Reality TV Turns Deadly!
By LOUISE MINCHIN, Author, Journalist, Broadcaster and Podcaster
Isolation Island
“Ten celebrities arrive for the most gruelling and lucrative reality survival show: two weeks alone on a remote Scottish island in winter. With a storm brewing, hidden cameras, and a production team failing to ensure their safety, the contestants face extreme challenges. As they compete to outshine each other and conceal dark secrets, a contestant's death reveals they're fighting not just for the prize, but for their lives.”
I love thrillers. Ever since I first started reading, I liked to be just a little bit scared and one of my all-time favourites is Agatha Christie’s ‘And Then There Were None’. It is a masterclass in crime writing.
Inspired by her, I have wanted to write my own thriller for years and ever since I moved to the Northwest in 2012 with BBC Breakfast I have had a character in mind called Lauren who is an investigative journalist. The moment I was evacuated from the ‘I'm a Celebrity... Get Me Out of Here!’ castle in North Wales in a storm, I knew I wanted to send her, on an undercover mission inside a reality TV show. I couldn’t imagine a more perfect setting for a murder mystery, and that was when the idea of Isolation Island was born.
In the book ten fictitious celebrities, including an extremely famous Hollywood actor, a double gold-winning Olympian and a pair of social media stars are sent, in the
depths of winter to a remote Scottish island, to take part in a gruelling and lucrative reality TV show. Taking inspiration from how the monks lived in Chester Cathedral many centuries ago, they have to live in a derelict monastery riddled with hidden cameras, eating the same food as the monks did and wearing the same clothes, including fluffy slippers!
Right from the start they are in danger and very quickly the contestants start turning against each other trying to outshine their fellow competitors and hide their darkest secrets. When a storm hits, the game turns deadly and they are fighting not for the prize, but for their lives!
I have absolutely loved writing Isolation Island, the characters are so real to me that I have started calling my dogs by their names and have woken up dozens of times in the night with ideas for plot twists.
An evening with Louise Minchin
I would love you to join me at the official book launch on the 12th September at St John the Baptist Church, Chester. The evening is being hosted by independent bookshops, Linghams from Heswall and Booka Bookshop from Oswestry and I am going to be interviewed by one of the best-selling crime writers, Clare MacIntosh, so it should be a ‘thrilling’ evening.
Get your tickets at: https://bit.ly/3SNGXdt
See you there!
Dates for your Diary
EVERY MONDAY
Holt Community Choir
Kenyon Hall, Castle Street, Holt LL13 9YL
Richard Thomas’s successful choir is expanding to the village of Holt. Connect with others and share the joy of music. Just turn up on the night.
6pm - 7pm
Tel: 07570 864134 (Richard)
Tel: 07983 597167 (Carole)
TUE 3 SEPTEMBER
Coffee Morning
The Golden Lion, Chester Road, Rossett, Wrexham LL12 0HN
Come and enjoy tea/coffee and cake. Meet friends, or make new ones! Money raised for Christ Church Rossett. All welcome.
Exhibition by Rona Campbell and other artists, on Brenig Reservoir’s extraordinary shoreline.
10am - 6pm Free
SAT 7 SEPTEMBER
Malpas Yesteryear Rally
Malpas SY14 8JN
Plenty for all the family to see and enjoy. Approx. 1000 exhibits and stalls.
10am - 5pm
£15.00 adult/£5.00 child
malpas-yesteryear-rally.co.uk
SAT 7 SEPTEMBER
Overton Village 52nd Flower & Produce Show
Overton Village Hall, Penyllan Street, Overton, Wrexham LL13 0EE
Organised by Overton WI, exhibits of vegetables, fruit, blooms, floral art, pot plants, eggs, bread, cookery, preserves and beverages, plus a junior section. Refreshments served and raffle.
Show opens 2:30pm Prize giving 4pm
WED 11 SEPTEMBER
Darland Divas WI
Rossett & Burton Village Hall, Station Road, Rossett LL12 0HE
The September meeting is ‘Just Dance’ Salsa session with Laura Gara. Ladies aged 18+ welcome. Come and make new friends and have a fun evening!
7:30pm - 9:30pm
£3.00 (non members)
Tel: 07708 005361 (Linda)
13 & 27 SEPTEMBER
Trivia Nights
The Trotting Mare Inn, Grange Road, Overton, Wrexham LL13 0LE
Fortnightly quiz with cash prize. Food and drink served. All proceeds go to Blood Bikes Wales.
8pm
£10.00 (teams of 4) Tel: 01978 710743 (Pat)
SAT 14 SEPTEMBER
Dodleston Players
Dodleston Village Hall, Pulford Lane, Dodleston, Chester CH4 9NN
Dodleston Players present two 1 Act comedy plays: “All By Myself” and “The Ladybirds”. Ticket price includes a mild curry (meat or vegan). Cash bar. 7pm for 7:30pm start £15.00 (incl. curry) www.dodlestonplayers.org
SUN 15 SEPTEMBER
National Brick Events
Wrexham University Sports Centre, Mold Road LL11 2AW
For every LEGO fan! Stalls selling rare and long retired LEGO sets and the latest releases. Come and play with 100s of LEGO bricks! 10am - 4pm
From £8.00 https://bit.ly/4fNqvnA
SUN 15 SEPTEMBER
Farndon Soapbox Derby
Farndon village
Bringing the Farndon and Holt village communities together. Come and see teams racing hand-built karts through the village. Plus an array of stalls, live entertainment, food and refreshments.
Car parks open 10am First heat 11am Prize giving 5pm Free farndonsoapboxderby.co.uk
TUE 17 SEPTEMBER
The Friends of Wrexham Museum Lecture
Wrexham Memorial Hall, Wrexham LL12 7AG
Lecture on “The 90th Anniversary of the Gresford Mining Disaster”, by Margaret & Alan Jones. Parking at Waterworld. 7pm
£3.00 (non-members) asandra66@hotmail.co.uk
WED 18 SEPTEMBER
Pulford & Poulton Local History Group
Pulford Village Hall, off Burganey Court CH4 9ES
A talk by James Harvey: "Discoveries in Old English"
7:30pm
£3.00 members/£5.00 non pplhg.org.uk
While every effort has been made to ensure all the details are correct at the time of going to print, it is advisable to check details with the venue concerned.
For a comprehensive list of local events, scan the QR code:
THUR 19 SEPTEMBER
Dodleston History Group
Dodleston Village Hall, Pulford Lane, Dodleston, Chester CH4 9NN
Fiona Smithson presenting “Curiosity Corner’ showing items from the past.
Wrexham's Food and Drink Festival! Shopping | Live Music | Street Food | Bar | Demo Kitchen | Tastings Tent | Cookery School, etc. 10am - 8pm (Sat) 10am - 5pm (Sun) www.wrexhamfeast.com
SAT 21 SEPTEMBER
Makers and Bakers
Coffee Morning
Christ Church, Rossett, Wrexham LL12 0HE
Coffee morning with stalls and plant sale. All welcome. 10:30am - 12pm Free
TUE 24 SEPTEMBER
Coffee Morning
Gresford Trust, off High Street, Gresford LL12 8PS
Gresford Craft Group
coffee morning with a sales table & cakes. All welcome.
10:30am - 12pm
£2.00 (incl. drink and cake)
THUR 26 SEPTEMBER
Holt Local History Society
Holt Community Centre, Chapel Street, Holt, Wrexham LL13 9DJ
Talk by Judith Beastall, "Origins of Ellesmere Port (1795-1850)"
7:30pm
£5.00 (visitors)
Tel: 01829 270562 (Brian)
SAT 28 SEPTEMBER
Last Night of the Proms
St. Margaret’s Church Hall, Garden Village, Wrexham LL11 2SH
Traditional 'Last Night of the Proms' with Farndon Brass Band, Brymbo Male Choir and soloists.
7:30pm
£12.50
Tel: 01978 312805
In Harmony With Nature
By ANITA KELSEY from Delmar World
As a Cruise Specialist, I have enjoyed many ocean and river cruises, but I had never experienced life aboard a three-mast, full-rigged windjammer. Whenever possible, Sea Cloud’s ships use wind power to minimise their impact on the environment; they are also able to visit smaller ports that larger cruise liners cannot. Their Tall Ships are more like private yachts and our sailing - on the Sea Cloud Spirit - had just 100 passengers, creating an informal, intimate and relaxed atmosphere.
We were welcomed onboard with champagne then shown to our beautiful junior suite with balcony, marble bathroom, king-size bed, walk-in closet, TV and other amenities including coffee machine and mini-bar.
The food was outstanding: breakfast was available 6.30-11am; lunch was served from noon; dinner was either fine dining in the main restaurant or an on-deck barbecue. There were two gala evenings where the dress code was more formal but otherwise it was very casual. There was a great choice of wine served with both lunch and dinner and always champagne on offer at breakfast!
The sun deck was lovely with plenty of beds, towels and blankets. The library was
well-stocked and had great views from the front of the ship. There was a fully equipped gym, a spa with steam bath, sauna and relaxation room and, weather permitting, a swim platform.
There was a deck party each evening or a more relaxed atmosphere in the lounge with films, music and, one evening, the crew sang a selection of sea shanties.
The captain has an open bridge policy and you can visit anytime: we had a tour of the bridge and engine room and were fascinated watching the crew set the sails.
Sea Cloud cruises are fully inclusive - food, drinks, wifi, gratuities - and I enjoyed every moment of the whole luxurious experience - as I’m sure you would!
Sea Cloud Evening
If you would like to know more, join us for a Sea Cloud evening at our offices in Gresford on Tuesday 17th September. Call 01978 853886 to register your place.
Delmar World are leading travel experts in Worldwide tailor-made holidays & cruises. Tel: 01978 853 886, www.delmarworld.com 54-56 Chester Road, Gresford, Wrexham LL12 8NE
Wrexham Tourism News
By JOE BICKERTON, Tourism Manager, Wrexham County Borough Council
As I’m writing this, Wrexham has just had a great weekend, with many new visitors taking in the city centre atmosphere and on the pitch, the team getting the new season underway with a 3-2 victory!
To stay on the positive theme, I’ve often mentioned our desire to attract new accommodation investment to meet the demand of our tourism increase - so it was great to learn that the new owners of Hotel Wrexham have now received approval on their planning application to convert the old registry office on Chester Street into the first apart-hotel for the city centre.
Their team have been working closely with specialists to develop a sympathetic planning proposal that takes the building’s 18th century listed building status fully into consideration, to create 2x two-bedroom and 11x one-bedroom luxury apartments with parking, designed to cater for the tourist market. The completed apart-hotel is due to open in early 2025.
As we approach the autumn, there are also a couple of noteworthy events to highlight. First is Wrexham Feast - our annual food festival held on the Waterworld car park. This takes place over the weekend of 20th-22nd Sept and tickets are online at; www.wrexhamfeast.com
Stori Brymbo - as a tourism team, we were delighted that permission has been granted to start development of the Heritage buildings/area and Fossil Forest site in Brymbo. The site is one of real international significance and has the potential to become a major tourism attraction and another strong pull to Wrexham County.
Discovered in 2003 by accident, the in-situ fossils provide world-class evidence of how coal and ironstone were formed millions of years ago. The Fossil Forest will become the starting point for understanding Brymbo’s natural, industrial and social development, with the former iron and steelworks buildings and structures of the 18th, 19th and 20th centuries telling the wider story and housing new functions of welcome centre, volunteering and learning hub. Guided by specialists and professionals, the full package of building works and restoration will enable the site to open fully to the wider public in 2025. More on this development soon…!
Finally, we need to say congratulations to all of the team up at The Plassey Holiday Park in Eyton. The park has long been held in regard as one of the best in Wales, but last month, it was featured on the acclaimed ‘2024 outstanding campsites’ list for the UK, highlighting it’s continuing popularity, but also the quality that goes into everything on-site.
By Joe Bickerton, Tourism Manager at Wrexham County Borough
Council T. 01978 292015
www.thisiswrexham.co.uk
Gardening Tips and Advice
September - Progressing into Autumn
September is generally a cooler, gustier month than August and the days are noticeably shorter. While there's not as much to do in the ornamental garden at this time of the year, if you have a fruit or vegetable patch, you'll be busy reaping the rewards of harvest. It's also time to get out and start planting spring-flowering bulbs for next year and you can collect seeds for next summer's colour too. Make the most of the remaining warmth while you can!
TOP 10 JOBS TO DO IN THE GARDEN THIS MONTH
1. Divide herbaceous perennials
2. Pick autumn raspberries
3. Collect and sow seed from perennials and hardy annuals
4. Dig up remaining potatoes before slug damage spoils them
5. Net ponds before leaf fall gets underway
6. Keep up with watering of new plants, using rain or grey water if possible
7. Start to reduce the frequency of houseplant watering
8. Clean out cold frames and greenhouses, ready for use in the autumn
9. Cover leafy vegetable crops with bird-proof netting
10. Plant spring flowering bulbs.
The Diary of a Chainsaw Sculptor
By Award-Winning Sculptor SIMON O’ROURKE
Just recently we've been involved with three events that have really brought people together. The first was our workshop open day back in May, where we discovered that it was actually possible to get the workshop looking really clean and tidy and fit to receive people! We had visitors from all over Wrexham, North Wales and beyond who were greeted with a welcoming cup of tea and some yummy biscuits. There were plenty of lovely sculptures and other artwork to look at and it went really well, with people loving chatting to Simon and seeing 'where the magic happened'. We even sold a couple of things too!
The second was the charity dinner, hosted by the Chester Business Club, at Chester Zoo, where Simon and Paul made a selection of sculptures to auction off with 20% going to the Zoo's charity. It was a great night and we raised £458 for the Zoo. We may also have a commission from this.
The third event was our recent art exhibition at our beautiful local Ebenezer Chapel in our lovely historic village of Cefn Mawr. Simon displayed various sculptures and other works of art downstairs in the chapel for two weeks, and I'm pleased to say that it was a roaring success with approximately 250 people through the doors! We sold a few sculptures and received a commission too, but the main thing about this was that we saw SOOOO many people, again from all over Wrexham and other parts of the country, coming
together to not only view and appreciate Simon's art work, but to appreciate the chapel, the history of the chapel and the local area, and some of the other art works and artifacts upstairs in the chapel. It was a really wonderful experience and we hope to do it again at the chapel next year.
In the meantime, look out for the custard cream bar stool that's now doing the rounds on social media! Our latest new venture! We've received orders already, so I think they are going to be popular!
By Simon O’Rourke, Environmental artist specialising in wood sculpture
Tel: 07886 881815 www.treecarving.co.uk
Celebrating 35 Years in Business!
Premier is Leading the Way, Again!
After celebrating 35th in business, bringing you innovative products, to complement our current range of high-quality WINDOWS, DOORS, CONSERVATORIES and ORANGERIES, we are proud to introduce our multi-functional, stand alone GARDEN ROOMS
What Will You Use Yours For? Work, Rest or Play?
Your journey begins with Premier, and your imagination. We are here to turn your dreams into a reality. The possibilities are endless, and the choice is yours!
Try our delicious homemade fig rolls—sweet and chewy, - worlds apart from the shop-bought variety.
INGREDIENTS
FOR THE PASTRY
140g plain flour, plus extra for rolling 85g wholemeal flour
50g golden caster sugar ½ tsp mixed spice
140g cold unsalted butter, diced 1 medium egg yolk
METHOD
FOR THE FILLING
MAKES 16
200g soft dried figs, roughly chopped Zest and juice 1 orange
50g golden caster sugar
100g chewy toffees, chopped
Tip the flours, sugar, spice, a pinch of salt and the butter into a food processor and pulse until it has the texture of breadcrumbs. Add the egg yolk and pulse again until you have a pastry. Wrap in cling film and leave to chill for 1 hour.
While the pastry is chilling, tip the figs, orange zest and juice and the sugar into a saucepan and just cover with water. Bring to a simmer and cook gently for about 10 minutes or until sticky like a chutney. Leave to cool slightly, then blitz in a food processor. Leave the mixture to cool completely, then fold through the toffees and set aside.
Heat oven to 200°C/180°C fan/gas 6. Roll out the pastry on a lightly floured surface to a rectangle the same size as an A4 piece of paper. Cut lengthways down the middle to give you 2 long pastry strips. Spoon half the filling down 1 side of each pastry strip, leaving a slight border at the edge. Brush the edges with water and fold the pastry over to seal – like making a sausage roll. Make a fork print along the top. Place the rolls seal-side down on a baking tray and bake for 20 minutes until brown. Remove from the oven and leave to cool, then cut the rolls into 8 pieces. Will keep in a biscuit tin for up to 1 week.
Seasonal Treats in September
In September, the seasonal produce undergoes a delightful transition, as summer's bounty gracefully makes way for the flavours of early autumn. This month serves as a bridge between the sun-kissed offerings of summer and the heartier, earthier fare that defines the approaching colder months.
Apples and pears
As the days gradually grow shorter and the temperature begins to drop, September sees a harmonious blend of summer and autumn produce. Plump tomatoes share space with the first crisp apples and pears of the season. Varieties like Braeburn, Cox's Orange Pippin, and Conference pears run the gamut from sweet to tart. These fruits are the quintessential harbingers of autumn, seamlessly blending into comforting pies, crisps, and compotes.
Figs
The appearance of figs adds a touch of exotic indulgence to the autumnal palette. Roasted figs are delicious and can be enjoyed as an appetiser or dessert. Simply cut the fig in half and lightly drizzle with olive oil, honey and balsamic vinegar. Place in the oven on a baking sheet for 10-15 minutes. They can be enjoyed on their own or paired with creamy goat cheese, ricotta, or Greek yogurt.
Vegetables
Root vegetables, a hallmark of autumn, begin to emerge in September. Carrots, beets, and turnips offer their vibrant hues and earthy flavours, promising rich soups and roasted dishes that are both comforting and nourishing.
Hardy greens like kale and Swiss chard thrive as well, adding a depth of flavour.
From the wild
Foraging enthusiasts are in for a treat during September. Hedgerows and woodlands become treasure troves, yielding plump blackberries and elderberries. These berries lend themselves to jams, preserves, and even the crafting of infused spirits, to enjoy later in the year.
Mackerel is abundant in UK waters during the late summer and early autumn months, making it a popular and healthy choice.
In today's digital age, we hear a lot about Artificial Intelligence (AI). It can sound quite scary and as though it is a superpower about to take over the world! However, its positive effects have revolutionised many industries, and marketing is certainly no exception. In fact, AI has the potential to transform how businesses connect with their customers and enhance overall performance.
One of the key advantages of AI within the marketing industry is its ability to gather and analyse large amounts of data on customer preferences and their behaviour. AI algorithms can process this data and provide valuable insights into customer segmentation, allowing us, as marketers, to create highly personalised campaigns. From product recommendations to tailored emails, AI helps businesses deliver more relevant content, leading to increased customer satisfaction and therefore, better conversion rates.
Love them or hate them, AI-powered chatbots are increasingly being used to enhance customer engagement and provide immediate customer support. Chatbots can interact with customers in real-time, answering their questions, offering recommendations, and resolving issues promptly. AI chatbots can simulate human-like conversations and provide personalised assistance 24/7. This not only improves customer satisfaction as an enquiry can be dealt with quickly and efficiently
without the need to chat to a real personand it reduces the workload on human support teams.
AI can streamline various marketing tasks too, thereby reducing manual effort and saving valuable time. By automating repetitive and time-consuming tasks such as data analysis and social media scheduling, marketers can focus on more strategic activities. AI algorithms can also optimise advertising campaigns by analysing data in real-time and strategies for maximum Return On Investment (ROI). This automation improves marketing efficiency, enhances productivity, and drives better results.
By embracing AI in their marketing strategy, businesses can gain a competitive edge in the fast-paced digital world. It can help businesses understand market trends; anticipate customer needs; deliver exceptional products and services –and, importantly, build lasting customer relationships.
If you would like to find out how we can help you with your marketing in the ever growing digital world, don’t hesitate to contact us today: 07474 333004 Or why not check out our website: www.timeformarketing.org
07474 333004
True Confidence From Within
By AMANDA AZZOPARDI
As an independent nurse prescriber with over 20 years of experience in midwifery, women’s health, and medical aesthetics, I am deeply committed to patient care and safety. My journey has taken me across both local and international settings, within the NHS and private sectors. I am registered with the Nursing and Midwifery Council (NMC), and proudly active in the Royal College of Nursing (RCN) and the British Association of Cosmetic Nurses (BACN).
At my clinics in Buckley, Liverpool and London, safety and excellence are paramount. We are registered with the Care Quality Commission (CQC) and SaveFace, demonstrating our dedication to maintaining the highest standards in the aesthetics industry. Our commitment has been recognised by our position as finalists in three categories at this year’s Aesthetic Awards, which is a true honour.
We offer a comprehensive range of treatments designed to enhance natural beauty and promote holistic well-being. Our services include advanced skin rejuvenation, hair restoration, and nonsurgical facial contouring, all delivered with a focus on minimally invasive techniques. We utilise cutting-edge technologies such as LaseMD Ultra for laser treatments, alongside evidence-based approaches to ensure safe and effective results.
Each treatment plan is personalised to meet the unique needs of our patients, aligning with our pro-ageing philosophy that celebrates every stage of life while nurturing confidence.
I am passionate about raising industry standards and educating the public about the dangers of unsafe practices. Through bi-weekly educational emails, we empower our clients with knowledge, ensuring they make informed decisions about their care.
As a Key Opinion Leader (KOL) for Lutronics, I am proud to offer LaseMD Ultra laser technology for hair restoration. This advanced technology, combined with evidence-based research and growth factor applications, allows me to correct laser burns and scarring caused by inferior devices. Continuous training and collaboration with local and international dermatologists and doctors have enabled me to expand my treatment offerings and maintain the highest level of patient care.
Supporting patients who have suffered injuries from laser treatments is a cause close to my heart. I regularly hold model and pro-bono days to assist those who may not have the financial means for correction work.
By Amanda Azzopardi Advanced Nurse Practitioner
Buckley & Liverpool T. 0151 5580742 www.amandaazzopardi.co.uk
CREATE TRUE CONFIDENCE FROM WITHIN
YOUR PRO-AGEING JOURNEY
with Amanda Azzopardi
Have you ever thought about how you want to age?
Throughout your ageing journey, various hormonal stages affect bone strength, joints, and skin health. We lose collagen, fat, and bone density, leading to issues like hair loss, pelvic floor dysfunction, and joint pain. From pregnancy to menopause, hormones impact our ageing, but you can take control of your journey!
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BEFORE AFTER
ENABLE EMPOWERMENT THROUGH THE PRO-AGEING PROCESS
» Full facial rejuvenation
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What’s the Cost of a Comfortable Retirement?
By WARREN HADLOW
Many of us have an idea of the way we would like to be living in our retirement years, but not so many are aware if it’s something that we will be able to afford. Whether you have 20 years before you retire or just a few, it’s important to have an idea of just how much money you’ll need for a comfortable lifestyle once you stop earning a regular salary.
The Retirement Livings Standards, launched by the Pensions and Lifetime Savings Association (PLSA), have helpfully predicted approximately how much individuals and couples will need in their pension pot to achieve three different standards of living: minimum, moderate and comfortable.
These figures have increased in the past 12 months with the PLSA’s latest figures from February 2024 showing that a single person will now need £14,400 a year to achieve the minimum living standard, a rise of £1,600. They would need £31,300 a year for moderate, and £43,100 a year for a comfortable lifestyle. For couples, the price tag of these three lifestyles is £22,400, £43,100 and £59,000 per annum.1
The minimum living standard covers most people’s basic needs. For example, you could holiday in the UK, eat out about once a month and spend around £600 on clothes and footwear a year. But running a car would be difficult.
The moderate lifestyle provides, in addition to the minimum lifestyle, more financial security and increased flexibility. For example, you could take a two-week holiday in Europe and eat out a few times a month. And you could afford to run a small car.
At the comfortable level, you could enjoy some luxuries like regular beauty treatments, theatre trips and at least two weeks in Europe a year and several UK mini breaks.
Many people may be shocked to learn how little income their savings will provide. Which is why it’s vital to realise the power of ‘saving sooner rather than later,’ and not simply hoping for the best.
By putting a ballpark figure on actual lifestyle choices, the PLSA aims to help people develop their own personal savings goals. Having a concrete goal based on things you enjoy doing, such as holidaying, or eating out with friends, is a powerful psychological motivator to keep saving.
We all deserve a comfortable retirement. And planning your longer-term finances now will make you feel confident and in control of some of the best years of your life.
Get in touch today so we can help you enjoy the retirement you deserve.
The value of an investment with St. James's Place will be directly linked to the performance of the funds selected and may fall as well as rise. You may get back less than the amount invested.
1 Retirement Living Standards, Pensions and Lifetime Savings Association, 2024. All figures quoted were developed by the Centre for Research in Social Policy at Loughborough University on behalf of the PLSA.
By Warren Hadlow of Hadlow Edwards Wealth Management Limited
It may sound obvious, but setting the right price for your products or services is crucial for the success of your business. It can be a bit tricky though, but getting it right can make a huge difference in attracting customers and making a profit.
Firstly, understand your costs. Before setting any prices, you need to know how much it costs to produce your product or deliver your service. This includes everything from materials and labour to overhead expenses like rent and utilities. Once you know your costs, you can set a price that ensures you’re not losing money.
Next, think about your customers. What are they willing to pay for what you’re offering? Understanding your target market and perfect customer is key. If your customers are looking for high-quality, premium products, they might be willing to pay more. On the other hand, if they’re more budget-conscious, you’ll need to set lower prices to attract them.
Researching your competition is also important. Look at what similar businesses are charging for the same products or services. This gives you a benchmark and helps you see where you can position yourself in the market. If your prices are much higher, or lower, than your competitors, you’ll need to know a good reason why.
Don’t forget to consider your business goals. Are you looking to maximise profit, attract more customers, or establish your brand in the market? Your pricing strategy should align with your goals. For example, if you’re a new business trying to attract customers, you might start with lower prices or special promotions. If you’re established and want to emphasise quality, higher prices might be appropriate.
Testing your prices can also be very effective. Sometimes it’s hard to know the perfect price right away, so try different price points and see how your customers respond. You can adjust based on their reactions and find the sweet spot that maximises both sales and profit.
Lastly, be transparent and fair. Customers appreciate honesty, and if they feel they’re getting good value for their money, they’ll be more likely to return and recommend you to others.
Whether you’re starting a new business, working for yourself or managing a team, EssentialsMAG Learning Hub is home to a growing collection of jargon-free marketing and business resources. Visit: www.essentialsmag.co.uk/learning-hub
By Vicky Heathfield, Editor of EssentialsMAG
vicky@essentialsmag.co.uk www.essentialsmag.co.uk
Tel: 01978 855459
Little Scholars Day Nursery
The Centre for the Child, Glyndŵr University, Mold Road, Wrexham LL11 2AW
For information about places please contact KIM or BECCA
Tel: 01978 314912 littlescholars@activechildcare.co.uk Why not pay us a visit and
• Purpose built nursery
• Dedicated and passionate practitioners
• Registered to deliver EE and the Childcare Offer
• Open to the general public as well as students and staff at GlyndŴr University
• Holiday Club provision for ages 4‐12 also available
- RACHEL CARSON
St. Peter's Playscheme
Why VAT Accuracy Matters
By RACHEL COLES
Value Added Tax (VAT) is a crucial component of business operations in the UK, representing a consumption tax applied to most goods and services. Understanding VAT and effectively managing your turnover for registration purposes is critical for compliance and sound financial management.
Monitoring
turnover for VAT registration
In the UK, businesses must register for VAT once their taxable turnover surpasses a threshold of £90,000. It is essential for businesses to monitor their turnover closely and be aware of this limit to avoid complications. They can also choose to register for VAT earlier than this if they so wish.
It is important to regularly track your business turnover to ensure compliance with VAT registration requirements.
Timing of registration
You need to register for VAT immediately if your business anticipates exceeding the £90,000 threshold within the next 30 days. This proactive approach allows the business to charge VAT on sales and reclaim VAT on eligible expenses.
Early registration can benefit businesses expecting significant growth, allowing them to recover VAT on expenses and investments sooner, thus improving cash flow.
What happens if you don’t register for VAT in time?
There are risks to delaying registration for VAT. These include:
1. Fines and Penalties
Delayed registration can lead to substantial fines from HM Revenue and Customs (HMRC). Additionally, businesses may face backdated VAT liabilities, which can significantly impact finances.
2. Legal Repercussions
In severe cases, failing to register on time may result in legal consequences, including investigations and major penalties imposed by HMRC.
3. Loss of Input Tax Recovery
Businesses not registered for VAT cannot reclaim VAT paid on overheads incurred before registration, leading to missed cost recovery opportunities.
4. Reputation and Credibility
Non-compliance with VAT regulations can damage a business’s credibility. Suppliers and customers may question its reliability, affecting future sales and professional relationships.
If you need help with your VAT position, why not contact us here at Haswells, and find out how we can help?
EssentialsMAG accountancy contributor is Rachel Coles of Haswells Chartered Accountants Tel: 01978 351 501 r.coles@haswellsllp.com
Lesley Griffiths MS
Member of the Senedd for Wrexham
The Senedd was in recess for the majority of August which allowed me to spend more time in the constituency.
I was very pleased to be invited to St Giles’ Church to attend a heartwarming farewell service for Rev. Canon Dr Jason Bray. Rev. Bray has been appointed the new Dean of Llandaff Cathedral in Cardiff so will be leaving Wrexham in early September.
I send my very best wishes to Rev. Bray who will be sorely missed.
Engaging with young people is a key element and enjoyable aspect of my job and it was a pleasure to talk with students from Ysgol Rhosnesni.
The virtual meeting was arranged by The Politics Project. This educational organisation specialises in running digital surgeries which aim to build relationships between young people and their politicians.
During the Q&A session we discussed a wide range of topics that matter to the students. The programme is a great way to engage young people in politics and I am grateful to The Politics Project for organising the event.
Earlier this year, I approached all Wrexham’s secondary schools, as well as Coleg Cambria, highlighting the work of The Politics Project so I hope to take part in more surgeries with students in the not-too-distant future.
Happy birthday to The Venture!
Based in the heart of Caia Park, Wales’ flagship integrated children’s centre marked its 46th birthday by arranging a fun day and community parade.
It was a pleasure joining in with the celebrations and I remain so proud to be patron of such a special organisation. The Venture has provided an invaluable service to children and families in Caia Park for decades and long may it continue.
Finally, at the beginning of August the Senedd was recalled to nominate and elect Eluned Morgan as the new First Minister of Wales. It was a momentous occasion and I am proud we have a female First Minister for the very first time.
I have known Eluned for many years. I have worked and campaigned with her for over a decade and believe she has the skills and ability to deliver for the people of Wrexham and Wales.
As always, if you’re a constituent in Wrexham and there is an issue I could help you with, please do not hesitate to contact me.
If you want to find out the answers they will be published in next month’s edition.
Here are the answers from August:
Celebrating 35 Years in Business!
Celebrating a landmark 35 years in business! In 1989, Paul and Caroline founded the company, and 13 years later their eldest son, Ben, joined the business. This year, they welcomed Ben’s wife, Kelli, to the business. It’s this family approach that resonates with so many of our customers, and sets us apart from so many others, as we provide a personal service that has family values at its heart.
Our stunning indoor display centre showcases a huge range, consisting of seven different types of windows, several full-size conservatories and orangeries, an extensive range of doors, our brand-new free-standing garden room and different solid roof options for your conservatory.
