Teen Vogue Target Audience

Teen Vogue, is a teen magazine that is a version of vogue targeted at the teen generation to appeal to a larger target audience and for vogue to have a larger market. The magazine specialises most in fashion and teenage lifestyles. The magazine resembles vogue in terms of the fashion aspect of it, featuring high fashion and newest trends. They feature young fun teenagers and the articles that are especially targeted at teenagers in terms of the language that they use and the issues that they write about. They also use celebrities and music that appeal to the target audience, for example they have featured twilight numerous times because of the popularity and the phenomenon that has come out of it. The magazines uses young popular celebrities Get

Sport and the Media

The growth of television as a significant cultural form during the 1960s put the relationship between sport and the media on the public agenda. In late 1969, the US magazine Sports Illustrated drew attention to the ways in which television was transforming sport. In effect, sport in the television age was a 'whole new game'. The growing economic and cultural significance of television for sport gradually became a pertinent issue in countries around the world.Clearly sport and television had developed a degree of interdependence. They belonged together 'like ham and eggs'. In the view of some, television had 'made' sport

Newsweek expressed concern, in 1967, over the extent...show more content...

Media organizations exist within legal frameworks that determine their scope. In the United Kingdom, the BBC is a public corporation, and the ITV system is overseen by a public body, the Independent Television Commission. Both are charged with a statutory responsibility to provide a broad range of material, which includes sport coverage. The introduction of Channel 4 in 1982, with its statutory obligation to be alternative and innovative, had an impact on the range of sports covered In the USA free market forces are not subject to as much restriction, but there are still laws, rules and regulations that impact upon sport coverage

The press in both countries are subject to less restriction from government. Sport coverage in the British tabloid press is dominated by a very small range of sports, with football typically providing more than half of the content. While some sport events, such as the Olympic games and the soccer World Cup, win huge audiences, the audience for much television sport is not, by television's standards, large. Part of the appeal of sport for television producers is its cheapness. It can fill hours of the schedule at relatively low cost. A substantial amount of television sport, lacking major audience

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1.Introduction

In this report I have focused on Vogue magazine. Vogue is a product from the magazine publisher Conde Nast which publishes magazines including Glamour, GQ and Vanity Fair. Vogue is an American fashion magazine and was founded in 1892. The current editor of American Edition is Anna Wintour.

The purpose of this report is to recommend a marketing communications campaign focused on the Digital Edition of the magazine in order to increase sales and reduce costs. In order to do that, we will conduct a SOSTAC composed of Situation Analysis, set Objectives, promotional Strategies, Tactics, Implementation and Control. .

2.Context/situation analysis

The context analysis is a study of what my company and brand is doing now,...show more content...

At the beginning VOGUE purely targeted women between 25–54 years old, but created these two new editions in order to widen its target audience.

After showing the segmentation and target market that Vogue is focused on, we will study the positioning strategy that Vogue use. Positioning is defined as"the relative perceptul position of one brand usually compared with competing brands altough arrange of positioning approaches are possible to achieve" (Pickton and Broderick, 2005). Vogue has its own identity; its brand sets it apart from other magazines. It is the most valuable high fashion magazine, continuing to position itself as both unique and authentic. They have developed relationship marketing, defined as "Marketing with the conscious aim to develop and manage long–term and/or trusting relationsips with customers, distributors, suppliers, or other parties in the marketing environment". It focuses on the best designers, fashion photographers and models in order to retain its core customer–stylist women. Vogue tries to provide added value,so the brand has prices that are not cheap, investing in creativity and focusing on quality. They try to create a consitent marketing mix rto have a long–term relationship with the target market, and they try to crea

Since joining Editor Anna Wintour, she tried to improve the status and reputation of the magazine in order to be better that the

On January 3rd, 1964, Martin Luther King got honored as "Man of the Year" on Time Magazine. Man of the Year was issued to recognize a person(s) who made the most influence in that year. The magazine included a 7 page feature of all Martin Luther King's memorable moments during the civil rights movement. Their recognition on King bringing a huge positive impact in changing history brings out how outlooked he was. At the time, Time Magazine was very popular, it was one of the first magazine company's made, and was where people got their news. People who weren't interested in how powerful the movement was, got a strong everlasting idea on how much influence he brought to America. He continued to gain awareness. Towards the end of the year he...show more content...

Even though African Americans were allowed to vote, southern states interfered their attempt in registering. As the march began on march 7 they were trapped by troopers who had gas masks on and were armed with sticks. They attacked the marchers with their weapons and tear gassed them too. The footage was shown on television all over the country and the only defense given back from the protesters was the force of nonviolence carried on by Martin Luther King. The march had to stop because of violence, then began once again with the help of King. The marchers were certified protection from National Guard Troops so no harm can come to them. By the time the capital of Alabama was reached, 30,000 people had joined the march including priest, reverends, nuns, and whites. All marched together side by side. By this time Martin Luther king was well too known for being one of the greatest leaders in History. With Kings past achievements and his appearance in the march, gave people hope that the movement will go through. Being part of the march set a benefit to the people in the Southern States. With that, America's bad reputation of racism and segregation couldn't take anymore breakage. Five months later, President Lyndon Johnson announced that a new bill for voters rights would be made through congress that kept states from

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Comparing Two Magazines

For my compare and contrast essay, I have decided to compare two magazines in the financial and business world of entrepreneurs. The name of the first magazine is " Small business opportunities" and the second magazine is "Entrepreneurs – Be your own boss"

The theme of the first magazine is to highlight, how and what type of businesses to start and make money without putting in much of the hard work . The very first page of the magazine shows an absolute image of the man and women dressed up with lots of money and a road of success. The magazine rapidity claims" Sure ways to make money". It seems like editor is personally involved in guaranteeing the success of the business with highlighting text displaying...show more content...

The cover page is much simpler yet attractive without any graphics simply saying "Low cost businesses you can start today".

The very first page is well displayed; it contains popular franchise information. The magazine takes a step by step approach to guide an individual with general topics like "How to start up and build a business". It seems like editor has no bias towards the information presented. The emphasis of this magazine is on the presenting more information about a product rather then just giving the monitory figures.

The color and layout of the magazine is very simple and professional. Editor shows concern of misleading ads and puts emphasis on starting small. Towards the middle of the magazine in which he presents a simple but very well laid out table of the popular franchises, with topics like demographics, startup cost and brief introduction of the provider. In the last part of the magazine editor has put together a list of other sources and publication to inform and pursue readers to research more rather have them jump to conclusion by just looking at inflated figures.

In conclusion, I have found that both of these magazines are very different and appeals to different class of people. The first magazine is not for the startup businessman but for somebody who can sense a foe or real business offer. The second magazine is a starting point for newentrepreneurs who want to start small but need a peek into

1.0 Introduction

The purpose of this assignment is to create a new magazine or re–launch an existing magazine. This assignment will focus on the launch of a new magazine along with choice of title; stating why market research is important and what type of research has been carried out. In doing this, the following will be considered.

– The publishing platform.

– Editorial strategy.

– Contents strategy.

– building strong brand communities.

The above will be carried out by the relevant research. The market research will outline who the target audience is; with this, developing content strategy by looking at both editorial and advertising. Illustrating how the brand identity will develop to create a branded community for the magazine. Lastly, showing the chosen publishing platform, how it will be funded and distributed and stated how it will become an effective method.

2.0 Synopsis

Kiddy Art is a brand new monthly children's art magazine. It is designed to develop a child's imagination and encourages young children to express their artistic talents through a variety of challenges and activities aimed to make the world of art, fun. Like any other children magazine, Kiddy Art will lure the target audience in by having free promotional gifts on the cover which can be used to complete tasks inside the magazine. This will also attain a motivational learning tool which will keep them occupied as well as the child developing their artistic skills. The socio–economic

What we don't see in ads

For over half a century rolling stones magazine has entertain their public by making it broad for what they stand for; for popular culture. As we seen their biweekly issue coming out we notice a style of writing of repetition. By sensing a style of repeating the author is throwing at you all type of adverting, having to struggle to define the difference between an ad and an article. The rolling stones does a good job in their ads by picking what type ad will be submitted depending on popular culture. Rolling stones will not be in favor for any political party, or any other decision, their main goal is to report on what brad in other to stay selling. As a result, Rolling Stones magazine will not be loyal to their readers....show more content...

One good example, which caught my attention was an ad of blue smoke electric cigarettes. Rolling Stones magazine makes it clear that their ads are just propagandas; nor good or bad. Advertising is a method used to attract people's attention. Advertisement is really important in order for a company survive or succeed. When looking for an advertisement you can find them in newspapers, magazines, billboard, buses, internet, and on the radio, flyers, newsletters or posters. The two most lucrative form of advertisement are television and magazines. The explanation to this is simply. Most of the population prefers to use these types technology communication. What makes a magazine advertising so lucrative is made by the successful color, size and wording. They are made appealing also by photography. In the ad of "blue smokes" the author doesn't care if the audience pays attention to their ads or not. The reason towards is because the author of Rolling stones knows how to get your attention. Rolling stones make it clear from the beginning, by the style writing that the author focuses on popular culture content. The repletion of writing that we see is word choice and sentence fluency. To boot, good writers use a variety of sentences with different lengths and rhythms to achieve different effects. Therefore, when publishing ads like "blue smoke" the author knows that their audience is going to stop, and see their ad on blue smoke electric cigarettes; by seeing how "blue smokes" are trending in pop culture. Rolling Stones technique when writing about a topic is to stay trending. You can say Rolling stones magazine uses the same ideas of survival of the fittest; in order to

Magazine Analysis of Elle

The title Elle hold suggestions of femininity, the word is flowing and rolls of the tongue. It is also aesthetically pleasing to the eye as an anomaly. The strap line 'The worlds biggest selling fashion magazine' appeals to the ideals of the magazine audience asfashion victims are likely to seek things that are popular. The price is quite expensive and shows a reader that has enough money to have all the things she wants. The price is small but in bold whereas the price on 'Red' magazine is small and thin. This may be to distinguish themselves from the other magazines. It will also appeal to an audience with slightly more money or a love for expensive things.

The...show more content... Which attracts all women who want to look good and have the money to do it.

The freebie of a stylish umbrella appeals to the fashion followers and also appeals as it is winter. The cover model is Jennifer Aniston, using the star attraction and highlighting the article inside. The picture is a large mid shot, close up compared to most other cover models to draw attention to her. She wears a stylish black dress to keep up the fashion theme.

The magazine is glossy to show its classy nature and attract the upmarket reader. It is thick with a wide spine, the spine holds the strap line, trying to liken itself to a book for upmarket readers. The background is white, a stylish colour which suggests classy not loud style. White also suggests minimalism, which has been very fashionable recently. It highlights Jennifer Aniston and the sell lines. The magazine has used four colours – orange pink white and black. They are warm, complementing colours. The orange stand out and is used for the title, fashion, super sexy shopping and botox. The pink is also typically feminine and is used for 100, Jennifer Aniston, pages of coats, jackets hats and boots and 20% off. The mixture of colours keeps it interesting. The text is a mixture of sizes and thickness' to keep it interesting and grab viewer's attention. The important words in the sell lines are in colour and