Visioning Change - Sustainability and Responsibility in Fashion

Visioning change ST20139481 FMM600 SUSTAINABILITY AND RESPONSIBILITY IN FASHION PRES 1 : POSTER PRESENTATION - SUSTAINABILITY PLAN: VISIONING CHANGE https://issuu.com/esmejoness_/docs/visioning_change

Manifesto Who are we?

We are Intimissimi, the Italian intimates brand, leader in sophisticated and glamourous lingerie that makes you feel feminine and confident.

Why do we create?

We create to provide quality products to you to enable you to embrace comfort, romance, or glamour in our wide range of intimates and loungewear.

What do we care about?

At Intimissimi we care about delivering quality apparel that makes you feel good. We care about reducing our carbon footprint and constantly developing our brand to reduce our impact on the planet because nothing feels good like doing good. #intimissimicares What does sustainability mean?

For us, sustainability means living, creating and consuming in a way that can be maintained without exploiting the planet or its people.

2032 Sustainability Strategy

We are excited to continue to grow and develop our sustainability journey, now focusing on the beginning. Our raw materials

and fabrics.

• EU Certified Organic • Biodegradable • Carbon negative

• Biodegradable • Recyclable • Kind to skin

• Pesticide free

• Tencel transparency

• Biodegradable

• Regenerative

• Uses less resources

• Pesticide free

• Recyclable

• Bluesign certified

• Degrades 10x faster

• Kind to skin

• Renewable energy product

Carbon negative

Lightweight

Regenerative

Durable

Quick-drying

Breathable

Biodegradable

Organic

Antibacterial

Snag resistant

Our Carbon Emissions Renewable Energy Use

Number of Trees Planted 60000

50000 40000 30000 20000 10000 0

2019

2020

2021

2022

Replace our cotton basics with hemp All cotton certified organic with the better cotton initiative Encourage long lasting products with durable hemp and care instructions

Reducing our use of Fossil Fuels in polymer fibres and energy production.

Partnering with BCI. Hemp is Carbon negative, reducing our Carbon footprint!

Less polymer based fibres means less microplastics being released into the oceans. Organic Farming means no chemical pollution to waterways.

Hemp reduces water consumption compared to cotton and promotes bio diversity due to its soil rejuvenation ability, density and chemical free.

Joining Better Cotton Initiative Continuing to Partner with Treedom Part of the Fashion pact with Calzedonia.

Ecological Agenda It is important as a brand that we have a balanced and fair relationship with nature.

Hemp

.

Carbon Negative Organic and pesticide free

Treedom

.

48,000 trees in 7 countries

Social Agenda Better Cotton Initiative Fair pay for farm labourers No forced labour Pricing change Keeping the cost of our sustainable products equal to the styles they are replacing to enable our customer to make sustainable choices

CENTRE FOR SUSTAINABLE FASHION

Objectives Reducing Polymer based fabrics to <10% of all fabric by 2032 Using only 100% Better cotton certified organic cotton by 2032 Replacing 50% of our cotton basics with Hemp alternatives by 2026

2022 Join the Better Cotton Initiative -increases transparency, labour worker rights etc -organic cotton

2022 65% of the energy used in the value chain is from a renewable source

2022 Introduce first hemp collection, replacing 10 cotton styles with hemp alternatives Start to phase out our non-green fabrics such as polyester, non q-nova lace, non organic cotton etc

2024 Have replaced 25% of cotton basics with hemp 45% of all cotton organic Only adopt LED lights

2026 60% of all cotton organic Have replaced 50% of cotton basics with hemp

2028 75% of all cotton organic

2030 90% of all cotton organic 100% of energy consumed is derived from a renewable source

2032 100% of all cotton organic Have Polymer fabrics make up less than 10%

MEASU

URING

Cost Due to the inflated cost of Hemp and organic cotton, we have increased the prices of our garments made with our less sustainable fabrics (such as polyester, satin and uncertified cotton, silk and lace) to counter balance the cost and encourage our customer to make more sustainable purchasing decisions.

Care Take a look at the Care instructions on our website to keep your garments looking great for longer.

These top tips will also be available on an Instagram highlight as of earth day 2022 (22/04/22)

Bibliography Bailey, E G, et al. (2021) WGSN. Sustainability bulletin: November 2021.

Online. Available at: https://www-wgsncom.ezproxy.cardiffmet.ac.uk/fashion/article/91720 Accessed 9/12/21 Bailey, E G, et al. (2021) WGSN. White paper: Create Better: Innovating Towards a Sustainable Future. Online. Available a:t https://www-wgsncom.ezproxy.cardiffmet.ac.uk/fashion/article/92086 Accessed: 9/12/21 BoF Team, Mckinsey & co. (2020) The yar ahead: Welcome to the materials revolution. Online. Available at: https://www.businessoffashion.com/articles/sustainability/the-year-aheadwelcome-to-the-materials-revolution Accessed: 9/12/21 Calzedonia Group (2020) Code of Ethics Calzedonia Group.

Calzedonia Group (2021) Intimissimi. Online. Available at: https://www.calzedoniagroup.com/en/the-group/our-brands/intimissimi Accessed 9/12/21 Calzedonia Group (2020) Sustainability report 2020. Online. Available at: https://www.calzedoniagroup.com/en/world-in-progress/sustainabilityreport Accessed: 9/12/21 Fairify (2020) How sustainable is Intimissimi? Online. Available at: https://www.fairify.io/en/brands/how-sustainable-is-intimissimi/ Accessed: 9/12/21 Fashion Revolution (2021) Fashion Transparency Index 2021 edition. Online.

Available at: https://issuu.com/fashionrevolution/docs/fashiontransparencyindex_2021 Accessed: 9/12/21 Fulgar (2021)Q-nova by Fulgar. Online. Available at: https://www.fulgar.com/eng/products/q-nova Accessed: 9/12/21 Good on You (2021) Intimissimi. Online. Available at: https://directory.goodonyou.eco/brand/intimissimi Accessed: 9/12/21 Henninger, C E. (2016) What is sustainable fashion? Online. Available at: https://www.emerald.com/insight/publication/issn/1361-2026 Accessed: 9/12/21 Jelliffe, Jeremy, Rigoberto A. Lopez, and Shuresh Ghimire. 2020. CBD Hemp Production Costs and Returns for Connecticut Farmers in 2020. Zwick Center Outreach Report No. 66, University of Connecticut, February.

Accessed: 9/12/21 Available at: http://www.zwickcenter.uconn.edu Accessed: 9/12/21 Morgan, A. (2015) The True Cost: Who Pays the Real Price for YOUR Clothes. Untold Production. Video Online. Available at: https://www.youtube.com/watch?v=5-0zHqYGnlo Accessed: 9/12/21 Neville, M (2019) WAMA underwear: Hemp vs cotton: 5 reasons hemp is a better choice. Online. Available at: https://wamaunderwear.com/blogs/news/hemp-vs-cotton Accessed: 9/12/21 Palmer, H, Goodfellow-Ash, A, Barnes, A (2021) WGSN. Sustainability and inovation: Bast fibres. Online. Available at: https://www-wgsncom.ezproxy.cardiffmet.ac.uk/fashion/article/91981 Accessed: 9/12/21 https://sewport.com/fabrics-directory/hemp-fabric Tencel (2021) Sustainability. Online. Available at: https://www.tencel.com/sustainability Accessed: 9/12/21 The Fashion Pact (2020) About the fashion pact. Online. Available at: https://thefashionpact.org/?lang=en Accessed: 9/12/21 Treedom (2021) Intimissimi Forest. Online. Available at: https://www.treedom.net/en/organization/intimissimi/event/forestaintimissimi/trees Accessed: 9/12/21 United Nations (2021) Sustainable development goals. Online. Available at https://www.un.org/sustainabledevelopment/: Accessed 9/12/21 Williams, D. (2018) Centre for sustainable fashion. CSF Framework. Online.

Available at: https://www.sustainable-fashion.com/post/rethinkingsustainability-resources-for-all-in-uncertain-times Accessed: 9/12/21 https://www.thehemppantry.com/mainblog/the-sustainability-of-hemp Intimissimi (2021) Our Goals. Online. Available at: https://www.intimissimi.com/uk/women/intimissimicares/our_goal/ Accessed:9/12/21