CREATING MEMORIES OF A LIFETIME

1. It has been 13 years that Quintessentially marked its phenomenal presence in India. And you have been a pioneer in setting this up. How have your journey been?

Quintessentially is a UK based firm that started in the year 2000 and quickly grew from being a boutique agency to a full-fledged luxury lifestyle management company with offices in more than 40 countries Built around a singular proposition of bestowing back upon our members the invaluable gift of time, we have spent two decades benchmarking service in lifestyle management in a detailed format In India, we are headquartered in Gurugram where we have been providing unrivalled services to some of the most astute personalities of the country. This market has been a boon for us where we saw a high rise in acceptance of luxury in a holistic way rather than mere fulfilling of generic desires of buying luxury products such as jewelry, handbags or cars etc. Our bespoke offerings and the luxury of time is what something our Indian audience was truly interested in This journey has been very enriching not just for me but for my entire team

2. How is India embracing the concept of members-only private clubs such as yours?

As you know, the Indian market has been exposed to luxury since the time of folklores and prehistoric eras With each passing century, their understanding of luxury has only deepened And we also know that India has a very rich heritage of luxury appreciation and consumption, I have personally seen this characteristic deeply embedded in Indians who have taken our membership Such individuals or corporates are time poor but cash rich and they don’t have the time to plan their own life activities for leisure or work So, here comes our profound role in offering them just the right thing they desire or need They are highly appreciative of our privileges and services we offer as we have been an active catalyst in helping them experience luxury in every possible way. Our esteemed clientele are paired with devoted Lifestyle Managers who are just a call away to assist them with their hotel and flight bookings, restaurant reservations, home or car rentals, events, doctors’ appointments and other exclusive privileges that their everyday life needs Quintessentially’s exclusive services have been a magnet in attracting more and more prospects to our membership club

3. Why are the HNIs in India hooked onto Quintessentially? Tell us about your magicWell, the Indian market is quite understanding when it comes to luxury language and appreciation Attention to detail and taking care of everything for our patrons is something that matters and we are intentional about it We are able to give them a true taste of luxury through our lush experiences, lifestyle management and personalised privileges whole year round We are globally known to offer unparalleled customer service and this makes us truly authentic in our offerings Our unique network of over 140,000 global partners allows us to offer our members the most exceptional benefits across the most coveted dining establishments globally, sought after nightclubs and bars, global fashion houses, practical services and the world’s top events, be it accessing the most awaited international concerts, award functions, galas, celebrity meets and greet, backstage access or even the most glamorous after parties. Our Lifestyle Managers provide personalized attention to each member and go an extra mile to fulfil even the most unique and unusual requests of our members, be it delivering a limited edition handbag or vintage whisky to your doorstep, to closing down a store for your personal shopping experience or even getting a celebrity chef to cook at your private dinner party. Essentially, Quintessentially has the ability to make the impossible possible, and offer members access to the inaccessible

4. How has your organisation helped their members during the trying times of COVID-19?

Caring for the members is our prime agenda We have gone extra lengths so as to fulfil the needs and desires of our patrons and the pandemic time was no less. Yes, we did see a paradigm shift during those trying times and we had arranged sanitizers, disinfectants, virtual doctor appointments, virtual yoga sessions, special medicines, hospital beds, emergency transportation, real estate for isolation and other lifestyle related requests too that our members fancied. I am glad we were able to offer our hand to the members and strengthen their journey.

5. How the mindset of your members has changed post the pandemic?

An awakening has happened post the pandemic and the undertaking of luxury has been redefined It is a state of mind and a sensory experience which we want to live and feel. There is a growing appreciation for finding unique and unpredictable experiences, attention to detail, better customer service and holistic satisfaction The value of life has a much deeper meaning now and hence the deep desires to live a more fulfilling and a blissful life The needs of our members have transformed through the experiential economy into a desire rooted in being connected. I am sure we are doing something right that the love of our members is increasing with each passing year for us

6. What are the kind of requests you get from members?

It amuses me to see how creative our members are and the kind of unique requests they have Once Q sourced 3 Hermes Birkin handbags for a member in just nineteen days which usually takes more than a month We have also booked fine dining in numerous global restaurants for our members on short notices where the waiting time is only 1-2 months. This list is simply endless and we love doing this