Radish Style Guide

Style

Guide

Table of

Contents 3 4 6 8 10

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Introduction and Vision Logo Typeface Color palatte Content example

In troduction We often do not have time or energy to read lengthy formal news stories. As students who attend one of the nationally top-rated journalism schools, we wanted to create a way for students and non-students who lead busy lives to have easy access to a reliable news source that offers digestible news on the go.

After reading hundreds of pages of dull, dry textbooks for our studies, we did not want to go and read long-form articles, but we still wanted to be informed. So, we came up with radISH.

Vision

radISH is a media company that was created in order to introduce accessible, personable news to a world where media is overrun by stuffy and confusing journalism. While the topics radISH cover range from serious to lighthearted, they report on them in a self-aware and charming way.

3

Logo

Guidelines 130 px

253 px Any smaller than this, and the logo loses it’s “digestible news” text.

96 px

180 px

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Any smaller than this, and the design element radish loses it’s tail and leaf detail.

Please DON’T do any of the following things to our logo.

DON’T compress the size.

DON’T change the color.

and DON’T tilt it. Why would you even want to do this?

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Logo

Colors Multicolor Radish Logo

Green Radish Logo

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White Radish Logo

Black Radish Logo

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Colors radISH’s color palette embodies the down-to-earth and rich colors.

Employing a range of earth tones facilitates our ideal as a media outlet.

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RADISH RED Red: Pantone 484C CMYK: 27, 89, 84, 24 RGB: 150, 52, 46 HEX: #95342e

MAROON Pantone 491C CMYK: 65, 100, 100, 45 RGB: 76, 21, 24 HEX: #4b1517

LEAFY GREEN Pantone 7490C CMYK: 59, 28, 82, 9 RGB: 113, 142, 83 HEX: #718e53

DARK GREY CMYK: 31, 25, 24, 0 RGB: 179, 178, 179 HEX: #b3b2b3

LIGHT GREEN Pantone 358C CMYK: 30, 0, 62, 0 RGB: 185, 217, 134 HEX: #b9d986

LIGHT GREY CMYK: 9, 6, 7, 0 RGB: 230, 230, 230 HEX: #e6e6e6

Design elements RADISH The radish is an element that can be employed in a variety of ways including as indicators of the end of an article, a home button on mobile, general visual balance.

DRY DIRT PATTERN The dry dirt pattern has both print and online applications in a variety of line weights. In online applications the pattern can be employed as a header pattern, as a loading page, and in email. Print applications could be patterns on business cards, flyers, and advertisments.

RADISH TAIL The radish tail can be applied in both print and digital, aslo at a variety of line weights.

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Typography

HEADLINE SUBHEADLINE

COPY

PULLQUOTE 10

CLEAR AND EFFECTIVE COMMUNICATION Using type to convey a message and a vibe - digestible

Our font face, Poppins was chosen to support our organic feel balanced with bold statements. Easy to read and approachable, it allows for a broad palette for typographical design. We use four typefaces from the font family: Black, Thin Italic, Italic, and Regular.

Utilizing these typefaces, we can clear and effictively not only communcate our message, but also vibe. radISH’s goal is clear and effective communcation that is friendlly and digestible.

“Easy and digestible”

Poppins

Blac Thin Italic Regu 11

Print

Collateral

BUSINESS CARD 12

LETTERHEAD 13

Desktop:

Home

Example 14

Content

Landing Page

Gidt pops up upon pressing and holding articles.

Mobile:

Home

15 15

Desktop:

Article

Example 16

Content

Definition pops up upon pressing and holding bolded words.

Mobile:

Article

Definition pops up upon pressing and holding bolded words.

17 17

Desktop:

Video

Example 18

Content

Mobile:

Video

19 19

Desktop:

Staff Page

Example 20

Content

Mobile:

Staff Page

21 21