example of a literature review for a business plan

Creating a business plan is no easy task. It requires a lot of research, analysis, and strategic thinking. One crucial aspect of a successful business plan is the inclusion of a literature review. This section provides a comprehensive overview of the existing literature on the industry, market, and competitors. It helps to identify key trends, challenges, and opportunities that can impact the success of a business.

A literature review is a critical evaluation of published information and research studies related to a specific topic. In the context of a business plan, it involves reviewing relevant articles, reports, and studies that provide insights into the industry, market, and competitors. This section is essential as it helps to establish the credibility of the business plan and provides a solid foundation for the proposed strategies and goals.

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