FARM TO TABLE
SDES 704
Brianna Huffman · Shreya Kanade · Erin Legan · Archie Mani Srinivasan · Charithra Sathyanarayanan · Haixin Sheng 1
FARM TO TABLE The various processes in the food chain from agricultural production to consumption; often a direct relationship between the local farm and the consumer
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FARMS WORLDWIDE +570,000,000
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PEOPLE ON EARTH BY 2050 +9,100,000,000
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1940
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2017
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HOW MIGHT WE RECONNECT FARMERS TO END USERS?
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SAVANNAH
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The focus of the consumer is moving away from calorie counting and shifting to a sustainable, healthier lifestyle
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HOW MIGHT WE?
HOW MIGHT WE PROVIDE PEOPLE WITH FOOD THEY NEED OVER FOOD THEY WANT?
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FOUND ISSUES Lack of knowledge of “Farm-to-table� Cost/Price of fresh produce to consumer Accessibility to farm fresh produce Agricultural sustainability Restaurant ethics Lack of income to farms Multi-faceted food system Lack of space for growing needs
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OPPORTUNITY
ACCESSIBILITY
FOOD SYSTEM
OPPORTUNITY 13
Clarke Andrews TECHNOLOGY
PERSONALITY Extrovert
AGE GENDER STATUS OCCUPATION LOCATION
30 years Male Single Lawyer New York City, NY
Introvert
Thinking
Feeling
Judging
Perceiving
Software Mobile Apps Social Networking
MOTIVATIONS
FRUSTRATIONS
• Within price range • Comfort and convenience • Need everything immediately
• Cant easily buy fresh produce • Don’t have time to cook or know how to cook • Don’t know what to eat to become healthy
GOALS
BRANDS
• To have a healthy lifestyle • Make time to work on self • To learn how to buy and cook produce 14
Bonnie Lewis TECHNOLOGY
PERSONALITY Extrovert
AGE GENDER STATUS OCCUPATION LOCATION
73 years Female Widowed, 3 kids Unemployed
Introvert
Thinking
Feeling
Judging
Perceiving
Software Mobile Apps Social Networking
MOTIVATIONS
FRUSTRATIONS
• Cheap prices • Comfort and convenience
• • • •
GOALS
BRANDS
Cant easily get fresh produce Often eat processed foods Don’t know what to eat to control diabetes Don’t know how to cook
• To control diabetes • To eat healthy
Bluff City, TN 15
Rafe Smith TECHNOLOGY
PERSONALITY Extrovert
AGE GENDER STATUS OCCUPATION LOCATION
Male
Introvert
Thinking
Feeling
Judging
Perceiv-
Software Mobile Apps Social Networking
MOTIVATIONS
FRUSTRATIONS
• • • •
• • • •
Maintain the organic certification Innovations in farming Expand his market base Make himself more accessible to the market
GOALS
Not being able to connect with his consumers How to reach more people Not enough labor Soil is loosing its nutrient value
BRANDS
Married, 1 kid Organic farmer Savannah, GA
• To educate people the importance of quality produce • Provide his family with good produce
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S
SENSUM 17
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SENSUM
A service that provides the user with customized nutrition and a lifestyle coach through designed sensing. This provides the user with food they need over food they want in order to live a balanced life.
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BRANDING PRIMARY LOGO
ALTERNATE/SECONDARY LOGO
S
S SENSUM
SENSUM COLORS
GREEN GRASS
BEAN STALK
SUMMER ORANGE
NAVY
WHITE
68/35/100/21
72/41/65/24
11/54/89/0
80/67/60/69
00/00/00/00
86/115/52
72/106/86
223/136/58
26/36/41
255/255/255
#567334
#486A59
#DF883A
#1A2429
#FFFFFF
FONTS
BRANDON GROTESQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
TAGLINE
Connecting you back to health 19
USER JOURNEY
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CUSTOMER ENCOUNTER MAP Heard about Sensum from a friend. Researchs through website.
Pre Experience During Experience Post Experience
Buys patch at grocery store. Downloads application. TRIGGER “I want to live a healthier lifestyle�
Gets invite to have drinks with friends.
Clarke Andrews
Enjoys night by binge drinking and eating greasy food. Feels healthy and has even lost weight. Uses product and service for a month. Enjoys a healthy meal that makes him feel better.
Goes out to farmers market where high quality produce suggested on app is available. Based on produce bought, searches for recipe on app.
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APP/WEB MOCKUP
AT&T
12:45 PM
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100%
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SENSUM SENSUM
SENSUM SENSUM LOG IN
SIGN UP
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PATCH MOCKUP
Sensum Patch Signal Processor
Sensor Tape
Thickness 1 mm
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DEVELOPMENT PAST
Wearables tracking health and fitness
2017
On-skin device which helps track health and provides doctor/farmer connection
2050
Helping grow instant food 24
FINANCIAL PROJECTION Manfacturing
11%
22%
4%
Software development Customer support
15%
Marketing Research 18% 13%
Licenses & accreditation Delivery
17%
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WHAT’S NEXT?
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G IN
FA R
M
S
SENSUM 27
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G IN
FA R
M
S
SENSUM A service that provides farmers with technology in order to customize produce growth based on the needs of the consumer. This provides the farmer with a more accurate system of growing food needs.
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Able to grow custom food and has a consistent consumer base
FA RM
TraditionaI local farmer
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IN G
SENSUM FARMING JOURNEY
Introduced to Sensum Farming
Learns about opportunities with AI farming
Invests in a Sensum Farming system
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YOU ARE WHAT YOU EAT.
THANK YOU.
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