Target Audience

The target audience is educated women aged 25-40. These women are local to the community, have an active social life, and really value their relationships with their friends and family. They have a disposable income and delight in birthdays, weddings, and celebrations. These women take pride in their thoughtfulness and gift giving. Many of these women feel social pressure to bring the most beautifully wrapped gift to the baby shower, or ensure that their co worker gets the perfect card on their birthday. The local shopping experience gives them the oppritunity to purchase last minute gifts and cards and perhaps pick something up for themselves.

How We Sound