Alfreda sings Aretha Program

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Sings Aretha!

Executive Director ......................................................................... Jason Goedken

Artistic Director ............................................................................ Whitney Morse

Associate Artistic Director ................................................................. Angel Creeks

Director of Operations ......................................................................... Jon Cronin

Production Manager ....................................................................... Mike Giovinco

Booking Manager ................................................................................ Sierra Weiss

Marketing Director ......................................................................... Taylor Adkins

Senior Business Manager .................................................................. Sean Graham

Lighting Supervisor ........................................................................ Ally Southgate

Associate Lighting Supervisor ..........................................................Dio Raquel Jr.

Senior Production Coordinator ............................................................. Madi Carr

Audio Visual Director .......................................................................... Luke Bezio

House Manager .................................................................................... Alec Speers

Assistant House Managers .........................Mark Kirschenbaum, Nichole Pollack

Director of Ticketing & Customer Relations .............................. Yasmeen Stogden

Ad Sales ........................................................................................... Taylor Adkins marketing@significantproductions.org

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CONTENTS THEATRE STAFF
All
produced by SignificantProductions.org Significant Production, Inc. is a
production company
operates The Sharon L. Morse Performing Arts Center and The Studio Theatre

Dear Patron of the Arts,

Welcome to The Sharon® L. Morse Performing Arts Center!

Much like the building’s namesake, my grandmother, Sharon L. Morse, we love all varieties of the performing arts here. It is in her memory that I, along with my amazing team of artists and arts administrators, strive to bring many different types of the highest quality entertainment here to The Sharon.

Since opening in 2015, we have strived to establish your trust, that a show at The Sharon is a show worth seeing. Perhaps you find yourself here today to see a concert of one of your favorite musicians, or to take in the national tour of a Broadway show. Either way, we encourage you to consider trying out a new show that perhaps you haven’t heard of before, knowing that it has been intentionally curated by our team.

We welcome you to The Sharon: a place for you to see an old favorite, but also a place to discover your new favorite. I sincerely hope you enjoy the show today, and I look forward to seeing you here again soon!

See You at The Sharon,

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MORSE
PERFORMING ARTS CENTER WHITNEY
on The Sharon®L. Morse

BIOGRAPHY

Originally from Morganton, NC, Alfreda Gerald studied music education at Mars Hill College in NC, opera performance at The Julliard School, and additional music studies at Westminster Choir College and NC School of the Arts.

Upon graduating from college, Alfreda sang professional opera with the London Philharmonic Orchestra, the New York Philharmonic Orchestra, and the North Carolina Symphony Orchestra. She has both a classical and R&B background and has toured and/or recorded with such artists as Sir Elton John, Cher, Whitney Houston, Warren Haynes (Allman Bros, Gov’t Mule), Oteil Burbridge (Dead & Co, Oteil & Friends), The Gap Band, Chaka Khan, Earl Klugh, Isaac Hayes, Charlie Wilson, Third Day, Celine Dion, The Black Crowes, Gladys Knight, Shawn Mullins and Taliesin Orchestra.

She’s heard as the woman singing nonsensical lyrics to the theme song of the 1994 cult classic Cartoon Network/Adult Swim series, Space Ghost Coast to Coast (credited as “Alfrieda Gerald”). Her vocal performance was improvised to playback of the theme as performed by Sonny Sharrock.

You may have also heard her indelible vocals on commercials for Coke, Diet Coke, Pepsi, Spite, McDonald’s, Hardee’s, KFC, Church’s Chicken, Popeye’s Chicken, General Motors, Ford Motor Cars, Toyota, Nissan, Honda, Texas Pete Hot Sauce, NAPA Auto Parts, Motorola, Creomulsion Cough Syrup, and Marriott.

She has been a featured vocalist with Yanni on several of his singles, and has appeared on three of his tours, Ethnicity and 2005 Yanni Live! world tours, and appears in the live concert films Tribute, and Yanni Live! The Concert Event.

Alfreda appeared in Madea’s Witness Protection (2012) performing “Oh Happy Day”. She also appeared in The Hate U Give (film) and TV shows Hap and Leonard (TV series) and The Detour.

Showcasing an incredible wealth of stage experience, Alfreda has performed shows throughout the world, singing at some of the most preeminent venues on earth, namely Royal Albert Hall, Madison Square Garden, Sydney Opera House, The Acropolis, and even the mighty Wembley Stadium.

Alfreda is an eclectic and diverse singer, seamlessly performing music in genres as diverse as classical, soul, pop, blues, rock, R&B, and electronic dance music.

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JAYLENO

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