WorkBook

BrandMark Design (Idea)

Concept

“Keep Balancing” Between Human Behaviour & Natural Resources

BrandMark Design (Sketch Idea)

BrandMark Design (Sketch Idea)

BrandMark Design (Initial Symbol Sketch)

BrandMark Design (Development)

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Swin Green Project S W I N B U R N E

G

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U N I V E R S I T Y

Project

n Swi

Swin Green Project S W I N B U R N E

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U N I V E R S I T Y

n P r ct oje

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

Swin Green Project S W I N B U R N E

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

U N I V E R S I T Y

BrandMark Design (Final)

Nature Balancing Social

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

Swin Green Project Univers LT Std 55 Roman 48 pt Leading 57.6 pt Tracking 10 pt

S W I N B U R N E Univers LT Std 55 Roman 18 pt Leading 21.6 pt Tracking 620 pt

U N I V E R S I T Y

BrandMark Design (Color)

C=90, M=30, Y=100, K=30 R=0, G=104, B=52

I have decided to use Dark Green , Light Green and Brown to represent logo and project theme.

This is because I think these 3 colors alway represent about “fresh” and “nature”. Also, these 3 colors can make me feel about comfortable, non-toxic, non-chemical, and harmless

C=50, M=0, Y=100, K=0 R=140, G=198, B=63

C=45, M=60, Y=90, K=40 R=103, G=76, B=39

BrandMark Design (Typography) From the experimental, finally I choose “Univers” which is San Serif font. From my concept I need the font which has not decoration on it so Univers is very suit for me.

Moreover, it is looks good and make me feel fresh and relax when I combined it with my logo.

However, I did try other different typefaces even sarif, san serif, bold and italic such as Andale Mono, Arial Black, Courier and Garamond styles. Anyway, these fonts couldn’t answer the concept.

Andale Mono: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&* Arial Black:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*

Courier:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*

Garamond:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*

Univers:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*

BrandMark Design (Typography)

Swin Green Project

48 pt

Swin Green Project

36 pt

Swin Green Project

24 pt

Swin Green Project

12 pt

Swin Green Project

8 pt

BrandMark Design (Size) Actual Size 595 mm x 145 mm

Swin Green Project S W I N B U R N E

The minimum size of Brand Swin Green Project must over or equal 190 mm x 45 mm. This scale aim to protect effect or impact which might be happened with the brand.

U N I V E R S I T Y

Minimum Size 190 mm x 45 mm

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

Unacceptable Size 130 mm x 30 mm Swin Green Project S W I N B U R N E

U N I V E R S I T Y

BrandMark Design (Clear Space) There should be at least 5 mm clear space around boundary of the Brand Logo (actual size).

Proportion of logo which is used for ruduce or enlarge is gray line (boundary cover Top, Left, Bottom side of the Yin Yang logo and the letter “t” at the end of the word “Project”)

Boundary (gray line) of the Brand Logo At least 5 mm clear space aroud boundary of the Brand Logo (between gray and yellow line)

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

BrandMark Design (Color Standard)

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

100% Transparent In Printing, the Brand Logo should be in CMYK mode for accurate color.

Water Mark, 70% transparent is the minimum percentage of logo opacity which is still acceptable aim to protect lose by details

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

70% Transparent

Swin Green Project S W I N B U R N E

30% Transparent

U N I V E R S I T Y

Inspiration

Title: Ecological Footprint TVC (From www.youtube.com)

- This TVC use a lot of bad picture in black & white color to represent all of problems.

Inspiration

Title: Wating for the world to chance TVC (From www.youtube.com)

- This TVC use real situation about human behaviour that is happend everyday to let’s peple know that saving the world is not too hard and they can start from themselve. Moreover It also use wording to tell people about the world problem aim to inform people that just do your part you can help the world.

StoryBoard (Idea)

StoryBoard (Sketch) 1.30 - 2.00 minutes short movie aims to increase people awareness.

He always waste water during brushing the teeth.

He is leaving from toilet and he does not turn off the light.

He always turn on more than one useless electric appliance. In this case, He left TV, radio, and laptop on during phoning.

He also turn on all of light blub.

He is so wondering that why his television is being disappeared.

His laptop is slowly disappeared too.

Now, other stuffs are slowly disappeared one by one even table and wall.

StoryBoard (Sketch) 1.30 - 2.00 minutes short movie aims to increase people awareness.

Now, everything has been gone and left only him and emptiness. He is in panic.

BE CAREFUL!!

Finally, even light blubs are turned off itself.vv

After that, he wake up frightened and found that everything is still the same.

WHAT IS YOUR FOOTPRINT?

DREAM WILL BE COME TRUE

Text is appeared to aware of people.

Text is appeared to aware of people.

Logo is appeared to promote our project.

StoryBoard (First Edition) 1.30 - 2.00 minutes short movie aims to increase people awareness.

He always waste water during brushing the teeth.

He is leaving from toilet and he does not turn off the light.

He always turn on more than one useless electric appliance. In this case, He left TV, radio, and laptop on during phoning.

He also turn on all of light blub.

He is so wondering that why his television is being disappeared.

His laptop is slowly disappeared too.

Now, other stuffs are slowly disappeared one by one even table and wall.

StoryBoard (First Edition) 1.30 - 2.00 minutes short movie aims to increase people awareness.

Now, everything has been gone and left only him and emptiness. He is in panic.

BE CAREFUL!!

Finally, even light blubs are turned off itself.vv

After that, he wake up frightened and found that everything is still the same.

WHAT IS YOUR FOOTPRINT?

DREAM WILL BE COME TRUE

Text is appeared to aware of people.

Text is appeared to aware of people.

Logo is appeared to promote our project.

Fixed - Some people still doesn’t know what the story is talking about.

- Add some scene to show what was happened and what it’s gonna be happened next.

- Change Text because some people said it’s not hit them.

- Change Logo

StoryBoard (Final Edition) 1.30 - 2.00 minutes short movie aims to increase people awareness.

Turn on the light.

Turn on the light.

Turn on heater.

Turn on TV.

Turn on radio.

He always waste water during brushing the teeth.

StoryBoard (Final Edition) 1.30 - 2.00 minutes short movie aims to increase people awareness.

He is leaving from toilet and he does not turn off the light.

He always turn on more than one useless electric appliance. In this case, He left TV, radio, and laptop on during phoning.

He also turn on all of light blub.

He is so wondering that why his television is being disappeared.

His laptop is slowly disappeared too.

Now, other stuffs are slowly disappeared one by one even table and wall.

Now, everything has been gone and left only him and emptiness. He is in panic.

StoryBoard (Final Edition) 1.30 - 2.00 minutes short movie aims to increase people awareness.

Dream may come True

Finally, even light blubs are turned off itself.vv

Mind your FootPrint

Text is appeared to aware of people.

After that, he wake up frightened and found that everything is still the same.

Swin Green Project S W I N B U R N E

U N I V E R S I T Y

Logo is appeared to promote our project.

Text is appeared to aware of people.

Process

Equipment

- Sony Handy Cam (1 Camera) - Tripod

Technic

- Shooting every stuffs one by one including sofa and room - Masking in After Effect CS3 - Doing Effects in After Effect CS3 - Edit movies in Final Cut Pro - Create some sound from Apple Soundtrack Pro

Final TVC 1.45 minutes short movie named “Mind Your FootPrint” aims to increase people awareness.

Meaning: If everyone keeps wasting resources without conscious whole time afterwards, there is nothing left on the world for human use. This is because everything comes from the same thing that is natural resources and everything relate together. So, we have to help together to save the world by saving any resources as much as possible. It doesn’t need to be big things or great activities but we can start think about our footprint means trying to get most usefulness from any existing resources or existing things around us.

User Opinion Sira Yongchareon

Academic staff of Swinburne University “The presenter is never aware of electrical and water resources he extensively over used. Many people often care about their comfort as their personal–oriented benefit but overlook how much human’s limited resources would be wasted. Too some times they don’t know how much it will cost to their life, sooner or later they would find no more resource to be used.”

Worrawut Wongtaecha

English learner student

“The ad shows very reflective personality of person who may never see how the natural resources would be very critical. He turns on all lights, which probably many of them are useless. I just know that wasting energy is very close to my life I overlook as many people might think the same. If every people do like this, world will not have any energy left for us.”

Taweepol Sakunee

MIT Student from Swinburne University of technology “Sometime this habit is happened to me, but not this much. He seems like to turn on everything he could possible to turn it on. I always turn on TV and leave it open while I doing something else. Just I need its sound.”

Idea - One tone color (should be in dark zone) - Real video - Image about the real problem

StoryBoard (First Edition) 1 min Ad aims to promote our brand.

Short video cilp about group of peple are having party.

Time approximately is 7 sec.

Short video clip about people are smoking even in the building.

Time approximately is 7 Sec.

The World was changed!!

Join Us

Short video clip about throwing rubbish away outside rubbish bin.

Time approximately is 7 Sec.

Swin Green Project S W I N B U R N E

Text is appeared to tell people about what was happened.

U N I V E R S I T Y

Logo is appeared to promote our brand.

Fixed - It is not strong enough.

- Add more scene which are unsustainable.

- Do it in Black & White for more dejection feeling - Using the real situation sound to make it more realistic.

StoryBoard (Final Edition) 1 min Ad aims to promote our brand.

Water Tap

Smoking!

Real short video cilp about people who forget to turned off water tap.

Real short video cilp about smoking people.

City

The World has Changed

Crowded

Real short video cilp about croweded in every day life.

Swin Green Project S W I N B U R N E

Real short video cilp about alot of building in city.

U N I V E R S I T Y

Logo is appeared to promote our brand.

Process

Equipment

- Sony Handy Cam (1 Camera)

Technic

- Walking around city and Unversity - Doing Effects in After Effect CS3 - Edit movies in Final Cut Pro - Create some sound from Apple Soundtrack Pro

Final Ad 1.00 minutes Sustainability Ad aims to promote our project.

Meaning: Every scenes about human behaviors that we prepare in this TVC such as wasting water, smoking, more competition, using a car for more comfortable life or lacking green area aims to induce people think about now the world is changing more and more far away from the word “sustainability� and try to let them come to join our project for telling them what they can do easily to save the world.