Summer 2018

SUMMER 2018

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REPRESENTING THE BEST HOME, GIFT & LIFESTYLE LINES IN THE INDUSTRY TORONTO GIFT FAIR Aug 12-15 | Open Early 8:00AM Daily & All Regular Show Hours Front Entrance Showrooms: International Centre, Hall 1, Suites #100, #100A & #219

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CONTACT YOUR DESIGN HOME SALES REPRESENTATIVE ORDER ONLINE www.designhome.ca CONTACT US Design Home Gift & Paper Inc. 7580 Bath Road Mississauga, ON L4T 1L2 800-663-9950

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contents

inStore VOL. 04/NO. 04

THIS ISSUE

Summer 2018

inStock DEPARTMENTS

45

21 Just For Men Stocking stuffers 22 Tiny Treasures Irresistible little luxuries

104

25 Pamper & Inspire Soothing and uplifting gifts 26 Holiday Cheer Seasonally-styled gifts FEATURES

61 Accent on Entertaining

Unique product groupings for the holidays

Must-have styles for winter

87 Crazy for Kids

Our bi-annual guide for baby and children’s gift giving www.instoremagazine.ca

DEPARTMENTS

33 News & Notes New lines, launches, industry goings-on and upcoming trade shows

inStyle

inSight

FEATURE

DEPARTMENTS

128 CanGift Connects Transformations

51 Tidings of Joy

19 Hello!

An Acquisition

FEATURES

The latest seasonal decorating trends

127 Marketing Plans Establishing a marketing plan is the third key block to building a sustainable business FEATURES

71 Runway Worthy

inForm

98 Sustaining the Flame

How to beat burnout

By Claire Sykes

44 Tree Trimming Alternate ways to display ornaments

By Leslie Groves

110 Making the Case for a Sales Manager Maximize your store’s full profit potential by hiring – or assigning – a sales manager

By Claire Sykes

104 Disney Store Design 101

116 Face to Face

How to make your store magical

How to conduct successful employment interviews

By Andrea Hein

By Claire Sykes

inStore. Summer 2018

5

inSpire. inForm

THE DEFINITIVE RESOURCE FOR INDEPENDENT LIFESTYLE RETAILERS

Attention Retailers

Editor & Publisher Erica Kirkland ekirkland@instoremagazine.ca Design & Layout JM Design Contributing Editors Barbara Crowhurst, Leslie Groves Advertising Inquiries ekirkland@instoremagazine.ca 905-690-0492 Editorial Submissions editorial@instoremagazine.ca Mailing Address 103 Niska Drive Waterdown, ON L8B 0M8 Contibutors Barbara Crowhurst, Castlerock Studios, Will Fournier, Leslie Groves, Andrea Hein, Claire Sykes

There are successful; very successful retailers all around.

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2018

2016-07-03 6:17 PM

InStore is published four times a year for independent retailers in Canada selling giftware, home décor, fashion accessories and lifestyle items. The magazine is mailed to 12,000 stores including gift, home décor, hardware, pharmacy and florists. © 2018 InStore Magazine. The contents of this publication are the property of InStore. Reproduction or use of the contents in whole or in part, for any reason, is strictly prohibited without the written consent of the copyright owner.

The publisher is not responsible for product claims made by the companies mentioned herein.

Printed in Canada Publication mail #40841587. Return undeliverable Canadian addresses to: InStore Magazine, 103 Niska Drive, Waterdown ON L8B 0M8.

Email editorial@instoremagazine.ca

inSpire. inForm. inStore.

REPRESENTING THE BEST HOME, GIFT & LIFESTYLE LINES IN THE INDUSTRY TORONTO GIFT FAIR Aug 12-15 | Open Early 8:00AM Daily & All Regular Show Hours Front Entrance Showrooms: International Centre, Hall 1, Suites #100, #100A & #219

SEE OUR EXTENSIVE COLLECTIONS DURING THE TORONTO GIFT FAIR EXTENDED DATING & FREIGHT INCENTIVES AVAILABLE

THREE WAYS TO ORDER

FALL 2018 SHOWS

FRIDAY & SATURDAY PRE-SHOW Aug 10-11 | 9:00AM to 9:00PM

DESIGN HOME IS PROUD TO REPRESENT THE GIFTWRAP COMPANY, THE LEADING SUPPLIER OF GIFT PACKAGING IN THE INDUSTRY, FOR FALL 2018

CONTACT YOUR DESIGN HOME SALES REPRESENTATIVE ORDER ONLINE www.designhome.ca CONTACT US Design Home Gift & Paper Inc. 7580 Bath Road Mississauga, ON L4T 1L2 800-663-9950

FREE SUBSCRIPTION The magazine Canadian retailers turn to for advice, insight, products and new suppliers.

Subscribe online at instoremagazine.ca

Yes I want to receive InStore for free!

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inStore. Summer 2018

OTHER

Mail your free subscription form to: InStore Magazine 103 Niska Drive, Waterdown ON L8B 0M8 You may also scan or take a pic with your smart phone and email to editorial@instoremagazine.ca

inSpire. inForm. inStore.

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get inspired...

What’s new? What’s selling?

What product categories are slowing down?

Giftbeat tracks sales among hundreds of retail stores across the United States to learn what product lines are selling across more than 50 categories. This vital information is only available to subscribers.

Only Giftbeat Subscribers Receive:

June 2018

gif tBEAT

its DA R: last year (bringing ON OU R RA 15 locations added r plans the same ing Co. With retaile

• Duluth Trad the Minnesota-based workwear by 2023 (startribune.com). store count to 34), next 5 years, topping 100 stores and Zara, are the rs, including Gap s to growth pace for using fabric scrap iles. Fashion retaile e materials, from (bloomberg.com).

• Greener Text inable ways to sourc of cotton finding more sustaic and other sustainable forms shift to digital response to the switching to organ major with trimming staff in e, After servic g. re • In-Store Hirin rs are looking to improve in-sto Macy’s (wsj.com). retaile ing Goods and sales, national nced at Dick’s Sport hiring plans annou

TOPPING the Charts

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By Joyce Was

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rang gns. Made of 20 birdhouse desi fade-resistant vinyl ring PVC and featu ing industry artists, the artwork from lead s are both decorative popular birdhouse a protective metal with s, and functional, and drainage hole ring, ventilation top for cleaning. Cost le and a removab 50 (800) 886-3121, range: $30–$38. studio-m.com.

items for the one thing ed asking us to pull lers, “What’s help when f you ask retai year that has last long.” similar interest over the past No. 1 response retailer finds e. “I have tried you’ve done An Alabama the most,” the offerings onlin rella. From your business es any apparel posting on our products, umb shar she s eting retailer online the mark l media want to see it will fall under to a focus on social media, ) point to increase socia mers custo ils d that shop,” targeted ema or moderate sales (56% iness. and have foun the time to come in and size re they take seeing strong positive impact on bus the cost and ple. In befosays. “They want to know t to take time to call to marketing’s a shop owner as an exam she t even wan , don’ mers y hom The custo Okla ty.

Take an tter to all availabili ncy general e-newslewho purchase specific te a sense of urge the store.” addition to a e her way to crea respondent, who emails to thos a he has added . The strategy is working.

Texting is anot mer says a Californi print ads: “With lines in his store to think that the niche custo is and drive traffic, expensive n wsletter but ed away from immediate results. It’s very e-ne mov ral “We have begu has gene mation , you see day they get ys read our text marketing customers come in the h has only infor does not alwa read one whic have or discount.” gratifying to more likely to purchase,” he says. e of a free gift sure her text r misses a a text to take advantag on the line they g, she makes ler, who neve ent interestin emails. an Ohio retai nd customers about To keep cont Then there’s her remi to from ia e on rent med l uct diffe offers are traffic. For thos chance on socia ’re posting all of our prod r work to drive says.

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• Specific, actionable information from U.S. retailers on what to buy • Early insight into the product lines that are selling so you can cash in on the trends • Access to Giftbeat’s active online community board where you can post questions only a fellow gift retailer could answer

Action n To

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By Natalie Ham e, says s to make them out all the stop y’s consumers, and , not even clos Boost Sales etail is not dead Schallert, president, . relevant to toda Jon ts reflect that page 5 sn’t mean retail expert that their profi But that doe find up. ct Gro est mistakes s quo and expe The Schallert Two of the bigg ’s progress are keep the statu life into their ence gift stores can a store to breathe new holding back as their only social media pres outside forces re are steps retailers can y changed.

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are of retailers

design with Look for a re 018 issue! the August 2

Join the thousands of gift industry professionals who subscribe to Giftbeat!

Visit www.giftbeat.com to SUBSCRIBE TODAY! Giftbeat is owned and operated by InStore Magazine Inc.

inSight

my fav...

Hello

An Acquisition

Magical is the word that comes to mind to describe the beautiful display options in this issue’s merchandising feature – Tree Trimming (page 44).

The holidays are such a stressful time for store owners, and when we’re stressed it’s difficult to take a moment to conjure up innovative display ideas. We’ve taken a load off your shoulders and provided an assortment of fresh ways to merchandise ornaments and seasonal décor.

I’m absolutely thrilled to announce that InStore is expanding its horizons with the purchase of the renowned U.S.-based market-research newsletter Giftbeat (page 17). Joyce Washnik, the founder of Giftbeat, is an editor at heart, like me, who has seen to every detail of her publication for the last 26 years.

When she approached me with the opportunity to purchase the publication, I was honoured.

Since 1992, Joyce has dedicated herself to reporting unbiased, factual market trends alongside business advice from store owners. I will carry on that tradition, serving as the publisher and editor of both InStore and Giftbeat, crossing the border and delivering readers of both publications the most up-to-date market insight, emerging retail technologies and best practices in store operations.

While Giftbeat tracks the product lines that sell best in the United States, it has always had a wide and very loyal following in Canada among vendors and retailers.

Under InStore’s ownership, a variety of outreach marketing campaigns will be deployed to ensure the newsletter reaches more North American retailers and vendors who are looking to expand their business and increase their profits.

The August 2018 edition of the newsletter will reveal a new design with a renewed focus on the market research that differentiates the publication from all other trade magazines in the market.

This new acquisition offers endless opportunities to help independent store owners and vendors in the gift industry learn and grow from each other.

To subscribe to Giftbeat, visit www.giftbeat.com.

Erica Kirkland Publisher & Editor

in this issue A fun-filled stocking is a magical thing to wake up to on Christmas morning but finding nifty and new things to put into them is challenging.

In this issue we present four different stocking stuffer groupings (beginning on www.instoremagazine.ca

page 21) which will hopefully make shopping for stockings easier for your clientele.

Our features are also filled to the brim with beautiful products.

Some of our favourites include an upscale collection of

gold, white and black seasonal decorating items (page 54) and entertaining items in the same colour ways (page 62). Don’t forget to check out runway worthy fashion accessories and

jewellery (page 71) and our bi-annual guide for baby and children’s gifts (87). Enjoy!

inStore. Summer 2018

19

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With true North notes of maple bark and the wildest portage, sure smells like a Canadian to me. This collection helps keep the poutine out of his beard and skin as soft as his favourite plaid jacket.

For this and 85 other consciously crafted & thoughtfully packaged Men’s & Women’s gifts, find us at: VEGETARIAN-FRIENDLY, CRUELTY-FREE, SLS, DYE AND PARABEN FREE.

TORONTO GIFT FAIR / Congress Centre / Booth 8017 / August 12 - 15th

waltonwoodfarm.com orders@waltonwoodfarm.com Toll Free: 1-844-834-FARM @waltonwoodfarm

Just for Men

inStock What We’re Loving 2

1 3

Promote these manly gifts as stocking stuffers for a Christmas morning to remember

1/ Reusable water bottles from Memobottle through David Youngson & Associates, 800-370-4857, www.youngson.com 2/ Robot nutcracker, $38.99 retail, Suck UK through The Tate Group, 416-504-8047, www.thetategroup.com 3/ Denim hiker socks, $30 retail, Pokoloko, 844-476-5656, www.pokoloko.com

4

5

4/ Bottle cap remover, David Shaw Designs, 800-489-7429, www.davidshawdesigns.com 5/ Kikkerland’s mini message board, $19 retail, David Youngson & Associates, 800-370-4857, www.youngson.com 6/ Keychain, $10 retail, Abbott, 800-263-2955, www.abbottcollection.com

6

7/ Suck UK coasters feature the rules of various party and bar games, $19.99 retail, The Tate Group, 416-504-8047, www.thetategroup.com

7

www.instoremagazine.ca

inStore. Summer 2018

21

Tiny Treasures

inStock What We’re Loving

Irresistible little luxuries perfect for tucking into stockings

2

1/ A wee sized bottle of Poo-Pourri in a Christmas scent doubles as an ornament, $16.99 retail, The Tate Group, 416-504-8047, www.thetategroup.com

1

2/ Engraved hand dishes are pretty catch-alls perfect for the bathroom counter, $15 retail for two, Abbott, 800-263-2955, www.abbottcollection.com

3

3/ Creamy Cleansing Wash from Barefoot Venus is a mild, plantbased wash made with essential oils, 888-490-1756, www.barefootvenus.com 4/ This sweet holiday candle set from Abbott includes six fragrances, $36 retail, 800-263-2955, www.abbottcollection.com

4

5/ Embossed notebooks from Christian LaCroix boast leather-like covers and 152 ruled pages, from $21 retail, through Design Home Gift & Paper, 800-663-9950, www.designhome.ca 6/ This ready-to-gift set from Barefoot Venus includes mini hand cream, cleansing wash, bath bliss and lip bliss, 888-490-1756, www.barefootvenus.com

5

6

22

inStore. Summer 2018

inSpire. inForm. inStore.

I

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n honour of the

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Pamper & Inspire

inStock What We’re Loving

2

Products that pamper and inspire are welcome gifts during the madness of the holidays

1

1/ Vacuum insulated travel tumblers, $32.99 retail, Thermos, www.thermos.com 2/ Capri Blue’s scented candles emit a tropical fruit and sugared citrus scent, $29 retail, through Design Home Gift & Paper, 800663-9950, www.designhome.ca

3

3/ Individually packaged magnets with inspirational quotes, $5.50 retail, Quotable through David Youngson & Associates, 800-3704857, www.youngson.com 4/ The Warm Buddy Company’s Canadian-made spa wrap is filled with an anti-stress aromatherapy blend, $44.95 retail, 888-649-0649, www.warmbuddy.com 5/ Boxed mugs from Quotable feature inspiring quotes, $13.50 retail, David Youngson & Associates, 800-370-4857, www.youngson.com

4

5

www.instoremagazine.ca

inStore. Summer 2018

25

Holiday Cheer

inStock What We’re Loving

1

Seasonally-styled stocking stuffers for kids and big kids at heart!

2 1/ Bauble-shaped holiday socks come in Santa and snowman designs, $11.99 retail, Suck UK through The Tate Group, 416-504-8047, www.thetategroup.com 2/ Matching adult and kids hats from Snug As A Bug come in a variety of holiday patterns, $16.95 and $19.95 retail, 800-539-9517, www.snugasabug.com

3

3/ Whimsical emery boards from Edenborough are die cut into a variety of seasonal shapes and priced to sell, $3.49 each, Edenborough, 800-265-6398, www.edenborough.com 4/ Walk in an illuminated wonderland with light-up hats and scarves from Canadian Gift Concept, $14.99 to $18.99 retail each, 866-411-1043, www.cgconline.ca

4

5/ Reversible hat, Flapjack Kids, 800-867-7508, www.flapjacks.com 6/ Two Left Feet socks come in nine assorted holiday styles and two sizes, $8.99 retail, Canadian Gift Concept, 866-411-1043, www.cgconline.ca

5

6

26

inStore. Summer 2018

inSpire. inForm. inStore.

Pick your pairables!

The hottest trend in foot coverings!

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inForm

Inside Track

News & Notes

News & Notes THE GOODS

2018 Herrnhut Star

My Brilliant Star is ready to ship the 2018 special edition of the Herrnhut Star in a fresh magenta hue. Herrnhut has been introducing special annual colours since 2015, all of which are handmade with traditional techniques. The company’s full range of decorative lights includes year-round and seasonal styles. 778-251-9456, www.mybrilliantstar.com

Snoozies Pairables

Are you a morning or evening person – or both? Snoozies’ new Pairables lines includes over 35 unique designs. The soft, Sherpalined slippers feature original art work, non-skid soles and are machine washable. Distributed in Canada by Cross Border Sales, 905-417-6332, www.crossbordersalesltd.com

www.instoremagazine.ca

Bath Envelopes

Barefoot Venus’ new bath envelopes are filled with a mineral detox and soak. Created with Himalayan pink salt, the soak delivers a detoxifying and muscle-relaxing bath with a blend of therapeutic salts that nourishes, restores and purifies the body. Scents available currently include Lemon Freckle, Black Coconut, Lavender Smoke and Pink Pepper. 888-490-1756, www.barefootvenus.com

NEWS IN BRIEF SOFA Rebrands as Toronto International Design Centre SOFA (Source of Furniture & Accessories) has rebranded as Toronto International Design Centre (TIDC). The rebrand signifies a fresh direction for Canada’s only design centre created for trade professionals. TIDC will introduce new amenities and expand its offerings with new resources as well as education and networking services including a designer kiosk, increased hours of operation, a new membership program and an expanded education series.

“TIDC’s rebrand marks our continued dedication to our tenants the furniture manufacturing sector and the design community,” said Debra McVeety, general manager and director of leasing. “We have spent the last year understanding the evolving needs of the design community and we believe TIDC’s new amenities respond to many of these areas.”

Trend Tracking at the Mode Show The next edition of the Mode Accessories Show will be held at the Delta Hotels by Marriott Toronto Airport from August 12 to 14. The three-day trade exhibition will showcase fall and winter collections of fashion accessories and apparel items.

The show organizers shared the following trends to keep in mind when shopping the show: Conscious Consumption: Accessories with utilitarian and multiple uses along with products that are ethically-produced, fairlytraded and eco-friendly.

Season-Fluid & Gender-Fluid: Material and colour ranges no longer follow traditional associations with seasons or gender, creating a non-conforming fluidity and multi-use purpose.

Personalized Customization: The consumer has increasing control and options to create one-of-a-kind, customized items, breaking out of the mass sameness so prevalent in fast fashion.

Celebrate the Story: Whether it’s culture, heritage, preservation or social justice and change, the story behind the product enhances its value and forms an emotional identification with the consumer.

Lifestyle Aspiration: This is what consumers are buying today, an aspired, empathetic identity, not an item measured by its dollar value or fashion quotient. www.mode-accessories.com

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Look us up at the show

THE GOODS

Tea Forte’s Newest Blend Hanami, a pairing of tart cherries, flowers and organic green tea, is the newest offering from Tea Forte. The blend is now available in a presentation box (shown here) that includes 10 pyramid infusers as well as loose in tea canisters. Tea Forte is distributed by David Youngson & Associates, 800-370-4857, www.youngson.com

Toronto Gift Fair August 12th - 15th International Centre Booth #1173

Plantable Occasions

Bayshore Imports has added new designs to its popular plantable cards. Made from recycled paper, each card is infused with wildflower seeds which blossom when the card is planted. As a bonus each bloom is bee-friendly and the cards are made in Canada. 877-829-3153, www.bayshoreimports.com

Sugar Canes Designed for fashionistas with aging hips and knees, Jacqueline Kent has created a line of blinged-out canes which are made in Canada. 888-963-9097, www.jacquelinekentjewelry.com

ct-lifestyle.com 1-800-561-5515

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T O R O N T O G I F T FA I R , B O O T H 2 2 0 5 , H A L L 2 , I N T E R N AT I O N A L C E N T R E A L B E R TA G I F T F A I R , B O O T H 2 1 2 1 , H A L L E

SHOP ONLINE wholesale.aprilcornell.ca

FIND YOUR LOCAL SALES REP & MAKE AN APPOINTMENT 877-662-7745

EMAIL US wholesale@aprilcornell.net

Inside Track NEWS IN BRIEF Wrendale Designs Contest Winners The winners of the Royal Worcester Wrendale Designs display contest were recently revealed

by Portmeirion. Judged by an expert panel which included Wrendale Design’s artist, Hannah Dale, three stores were selected for having amazing displays. First place went to Grace in the Kitchen (bottom left) located in Kanata, Ont. The first runner-up was Kitchen Boutique (bottom right) in Cochrane, Alta., and the second runner-up was The Nova Scotian Emporium in Truro, N.S. (top right) 416-6753755, www.royalselangor.com

The IMC and AmericasMart Merger International Market Centers (IMC) and AmericasMart, two of the largest gift and home furnishing show producers in the United States, have entered into an agreement to form the world’s largest owner and operator of showroom space. The combined corporate entity, which will operate under the name International Market Centers, will own and operate nearly 20 million square feet of permanent showroom space in Las Vegas, High Point and Atlanta. The individual markets and their respective venues will continue to operate under existing names and branding.

“IMC has always had immense respect for AmericasMart and its founders, the Portman family, who established a tremendous reputation in the industry,” said Robert Maricich, the current CEO of IMC who will become CEO of the combined entity.

AmericasMart houses the world’s single-largest collection of home décor, gift, area rugs and apparel merchandise, with a complex comprising over 7.1 million square feet of space in downtown Atlanta. It hosts 17 annual markets and shows, including The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market. The markets regularly serve over 4,500 exhibitors and the venue welcomes nearly 200,000 attendees per year.

The creation of architect-developer John Portman, AmericasMart has been an icon of commerce for more than 60 years and an enduring landmark in Atlanta. Within the 14-block Peachtree Center complex which Portman designed and developed, the campus has been expanded in phases since its opening in 1961.

With regards to IMC, it’s the world’s largest owner and operator of premier showroom space for the furniture, home décor and gift industries with 12.2 million square feet of exhibition space in High Point and Las Vegas. IMC recently committed significant capital to expand both of its existing campuses – in Las Vegas through the construction of a 350,000-square-foot convention and exposition centre and in High Point through the acquisition and construction of two buildings along with the extensive renovation of common areas.

“This announcement to combine with AmericasMart coupled with our continued investment in High Point and Las Vegas demonstrates our enthusiasm about the expansion of our core business and our optimism for the future of markets for the furniture, home décor, gift and apparel industries,” said Maricich.

The transaction is expected to close in the third quarter of 2018. Financial terms of the transaction were not disclosed.

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Show Calendar

News & Notes

JULY

Stortz Now Distributing Small World Toys Small World Toys, an innovative line of kits, crafts, jewellery and cars, is being distributed in Canada by Stortz. The company is focused on developing and delivering the safest and highest-quality products for children. To that end all Small World Toys’ products are tested in independent and accredited testing labs. Small World Toys also believes that play is an integral and necessary part of a child’s development and education. This philosophy is at the core of the company’s product development. 866-747-4191, www.stortz.ca

Take A Hike Relocating Long-time Thunder Bay, Ont., retailer, Diane Petryna, will be relocating her Take A Hike & Take 2 Boutique from Bay to McKellar Street and repositioning the business. The store on Bay Street will close August 18 and re-open at 210 North McKellar Street on September 12.

“With emerging technologies and an unprecedented shift in shopping behaviour, our old retail model is not sustainable,” said Petryna. “For independent retailers to remain successful, change is necessary, and at Take A Hike & Take 2 Boutique we’re not afraid to move forward in a new direction.”

“Many shoppers still appreciate what we bring to the city,” continues Petryna. “They love to see, feel and try on our stylish, quality clothing in person. They also enjoy our beautiful décor and friendly, social shopping environment.”

The store is relocating to a century-old home next to the Fort William Gardens, and will be converting the building into an energy-efficient and technologically-advanced retail space.

“We’re also exploring new technologies that will help us grow our services as personal shoppers and stylists,” said Petryna.

Danica’s New Vice-President of Sales Shane Lucy has joined Danica as the new vice-president of sales. He has spent the last 10 years in the industrial supplies wholesale market. In addition, he brings 20 years of sales and sales management experience to the role. In a statement from the company, Lucy said he is looking forward to leveraging emerging opportunities at Danica, while continuing the legacy of former vice-present of sales Anne Drinkwater.

“Shane will be responsible for leading the Danica sales team and helping us further develop our global sales strategy,” said Sushil Arora, CEO. “He brings a level of proven senior sales management experience that will be complementary to our sales structure and will ultimately elevate our expectations. We are excited to have Shane join our team.”

For 50 years, Danica has created kitchen textiles, table linens and accessories that are consistently recognized for superior colours, trends, design and unsurpassed quality and workmanship.

Correction

Las Vegas Market July 29 – August 2, 2018 www.lasvegasmarket.com AUGUST Mode Accessories Show August 12 – 14, 2018 www.mode-accessories.com Toronto Gift Fair August 12 – 15, 2018 www.torontogiftfair.org NY Now August 12 – 15, 2018 www.nynow.com Trader’s Forum Toronto August 18 – 21, 2018 www.tradersforum.ca Alberta Gift Fair August 26 – 29, 2018 www.albertagiftfair.org Trader’s Forum Edmonton August 27 – 28, 2018 www.tradersforum.ca SEPTEMBER Salon Des Detaillants Du Quebec September 5 – 7, 2018 www.salondetaillants.ca Vancouver Gift Expo September 16 – 17, 2018 www.vancouvergiftexpo.com Atlantic Retail Fair September 23 – 25, 2018 www.tradersforum.ca

On page 50 of the Spring 2018 edition of InStore, the retail price for Cabrelli & Co. Fashion Executives rollerbrief was incorrect. The correct price is $225 retail.

Cabrelli Group, 800-784-4750, www.cabrelli.ca

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Introducing our new collection

SMALL WORLD

1.888.632.6422

danicaimports.com

info @ danicaimports.com

inForm

Inside Track

THE GOODS

NEWS IN BRIEF

Peugeot Partners with Canadian Culinary Federation Peugeot Mills have been designated the “Pepper Mill of Choice” for the Canadian Culinary Federation in 2018. “The partnership brings a new dimension to Peugeot’s presence in the Canadian market, connecting us to more than 1500 chefs and culinary professionals,” said Yvette Laugier, managing director of Peugeot Saveurs North America. “Canada is an important market for Peugeot and we place a high priority on our relationships with professional chefs and their embrace of our high-performance professional tools.”

Peugeot mills were highlighted at the federation’s annual conference in Charlottetown in June and will be featured at regional events as well as included in ingredient choices for competitions. Engraved Peugeot Pepper Mills will be used as prizes for both national and regional finalists.

877-777-5914, www.peugeot-savers.com

Pretty Chintzy McIntosh Trading’s new Pretty Chintzy collection of fine china coffee and tea mugs pays tribute to the past. Gift-boxed, dishwasher and microwave-safe, the mugs retail for $16.99 each. 888-977-1370, www.mcintoshtrading.com

InStore Roundtables Join InStore Magazine’s Publisher and Editor Erica Kirkland during the Toronto Gift Fair on August 12 and 13 for entertaining and educational roundtable discussions on the state of the industry. In this laid-back, judgementfree zone, retailers will be able to discuss a wide array of topics and concerns including staff retention, supplier relationships, building customer loyalty, product sourcing, pricing and much more. Sign up to find solutions and make long-lasting networking connections with fellow business owners.

Pre-registration is required. Register today at www.cangift.org/toronto-gift-fair

Mini Art Blocks Cedar Mountain Studios’ new Lost and Found mini art blocks are handcrafted from plaster applied in multiple layers over wood. Each block is individually produced, making them truly one-of-a-kind pieces of art. $27 retail each. Distributed through David Youngson & Associates, David Youngson & Associates, 800-370-4857, www.youngson.com

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Jingle all the Way

www.instoremagazine.ca

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Alternate ways to display ornaments

Tree

Trimming

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Tray Chic A beautiful vintage tray from the thrift store or a charger plate is a great foundation from which to display a grouping of ornaments. The tray highlights the ornaments while creating a framed space on the table. If you need extra levels or height in the display, place the tray on a cake stand.

Memories on Display Coming up with new ways to display seasonal items is a daunting task. With retail space at a premium, trees can take up valuable space on the sales floor, and aren’t always the most effective way to display ornaments. In fact, traditional dark green evergreen trees can shadow and camouflage ornaments which need space to be seen and natural light to shine.

Consider incorporating some of these alternative, yet effective and simple display ideas to relieve the stress of holiday decorating.

Prized Possessions Glass hurricane vases help contain ornaments while still allowing them to shine. Available in a variety of shapes and sizes, they’re a perfect way to display ornaments, especially glass ornaments that get visually lost in traditional trees.

All ornaments, Abbott, 800-263-2955, www.abbottcollection.com; flocked tree, Candym Enterprises, 800-263-3551, www.candym.com

Styling and text by Leslie Groves Photography by Will Fournier www.instoremagazine.ca

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Hanging ornaments on beautiful natural branches is such a cost-effective display idea. Branch material is often free (by the road side or in your yard) and the bare branches allow ornaments to hang unobstructed and in plain view.

Branches also add height and movement to a display.

Out On a Limb 46

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! e t a d e Save t h AUGUS T 12 - 15, 2018

Register now to attend the most

anticipated gift fair of the season

The International Centre & Toronto Congress Centre

where consumer trends begin T ORON T O G I F T FA I R .ORG

Faux Fabulous Use the shape and colour of a traditional tree to create a faux tree from styrofoam wrapped in linen. Pin artificial boxwood and eucalyptus to the board to resemble layered branches.

Then pin ornaments in a zig-zag pattern to draw the eye through the display.

This quick and cost-effective display takes minutes to construct. You could also create a wreath, framed doorway or geometric pattern to change things up throughout the holidays.

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August 26 -29, 2018

Edmonton Expo Centre

Western Canada’s Premier Trading Platform for Buyers & Sellers in the Gift, Home & Accessories Market.

Find the perfect gift,

. e m i t every

where consumer trends begin A L B E R TA G I F T FA I R . O R G

Come See Us

Toronto Gift Fair August 12 - 15, 2018 Booth #11429 harmaninc.com

info@harmaninc.com Order Toll Free 1-800-363-7608

Our website has relaunched!

Visit us at harmaninc.com to see all of the changes

Tidings of Joy

Styled by Leslie Groves Photographed by Will Fournier

Deck the halls with the latest seasonal decorating trends

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Christmas Toned-down reds, natural elements and rustic touches

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1/ Metal and glass lanterns, $75 retail for three, Frans Koppers Imports, 866-604-0490, www.fkimports.com

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2/ Cushion cover, $30 retail, Harman Imports, 800-363-7608, www.harmaninc.com 3/ Paper lantern, $9.50 retail, Edenborough, 800-265-6398, www.edenborough.com 4/ Stocking hanger, $19.99 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com 5/ Reindeer planters, $90 retail for three, Frans Koppers Imports, 866-604-0490, www.fkimports.com

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6/ Doormat, $24.99 retail, Edenborough, 800-265-6398, www.edenborough.com

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Cottage

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11 7/ Acorn-shaped birdfeeder, $19.99 retail, Pinebush Home & Garden, 877-664-3247, www.pbhomegarden.com

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8/ Cedar Mountain Studios wall art through David Youngson & Associates, 800-370-4857, www.youngson.com 9/ Doormat, $20 retail, Abbott, 800-263-2955, www.abbottcollection.com 10/ Flocked tree, $55 retail, Nutcracker Designs through Candym Enterprises, 800-263-3551, www.candym.com

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11/ Santa mailbox, $129.99 retail, Edenborough, 800-265-6398, www.edenborough.com 12/ Frosted berry wreath, $35 retail, Frans Koppers Imports, 866-604-0490, www.fkimports.com 13/ Velvet cushion, $89 retail, April Cornell, 877-662-7745, wholesale.aprilcornell.ca

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14/ Embroidered pillow, $104 retail, Creative Co-op through Design Home Gift & Paper, 800-663-9950, www.designhome.ca 15/ Cedar Mountain Studios wall art through David Youngson & Associates, 800-370-4857, www.youngson.com

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Upscale El Classic black and white with a touch of gold

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1

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1/ Weathered wood lantern with LED pillar or string lights, $50 retail, Ganz, 800-263-2311, www.ganz.com 2/ Glass jar with lights, $22 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com 3/ Tealight holder, $5.50 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com

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4/ Hurricane, $20 retail, Abbott, 800-263-2955, www.abbottcollection.com 5/ Votives, $13 retail, Indaba Trading, 800-746-3222, www.indabatrading.com

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legance

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6/ Nutcracker Designs ornament, $8.50 retail, Candym Enterprises, 800-263-3551, www.candym.com 7/ Decorative block, $13 retail, Abbott, 800-263-2955, www.abbottcollection.com 8/ Doormat, $24 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com 9/ Sequin cushions, $70 retail each, Indaba Trading, 800-746-3222, www.indabatrading.com

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Trim The Tree A handful of ornaments we absolutely adore

1

2

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3 1/ Vintage-inspired stringed bulbs from Tag, $31.50 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 2/ Vintage car ornament, $18 retail, Jim Marvin Glass Collection from Winward Silks of Canada, 888-946-9273, www.winwardcanada.com 3/ Whimsical llamas, from $32 retail, Ganz, 800-263-2311, www.ganz.com

6

4/ Cactus ornament, $15 retail, Indaba Trading, 800-746-3222, www.indabatrading.com 5/ Creamsicle ornament, $13.50 retail, Indaba Trading, 800-746-3222, www.indabatrading.com 6/ Pink Cadillac ornament, $18 retail, Jim Marvin Glass Collection from Winward Silks of Canada, 888-946-9273, www.winwardcanada.com 7/ Mouse ornament, $10 retail, Indaba Trading, 800-746-3222, www.indabatrading.com

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On the horizon awaits our spectacular collection of furnishings and alluring objects for every home and lifestyle.

July 29 - August 2, 2018 Register now at www.LasVegasMarket.com

Furniture | Decorative Accessories | Home Textiles | Outdoor | Fashion Accessories | Bedding Seasonal | Tabletop | Housewares | Handmade | Antiques | Gift

Get cozy with us!

To ro nt o G if t Fa ir, H a ll 1 0 , B o o t h 1 0 323

Y S JO IAL ENSPEC HOW

R ES OU TH AT

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Toronto Gift Fair Hall 9 Booth 9603 www.forpost-trade.ca 1-800-269-1167

inStore. Summer 2018

Toronto Gi� Fair Fall 2018, Hall 8, Booth #8724 Alberta Gi� Fair Fall 2018, Hall E, Booth #2536

inSpire. inForm. inStore.

a taste of the holidays

Representing top international brands for gift, décor, kitchen and home accents Academy Home Goods • Andrea House • Artisan • Atlantis • Bohemia • Casafina • Cookut Jean Dubost • Juliska • LSA International • Maverick • Max Benjamin • Pantry • Scanwood • Simply Baked Skoy • Snow River • Sophistiplate • Splendide • Swedish Treasures • Talisman Designs Taylor’s Eye Witness • The Just Slate Company, • The Napkins Please visit us at the Toronto Gift Fair – Congress Centre Hall 7 – 7314 + 7318 www.davidshawdesigns.com

Accent on Entertaining Three unique product groupings for the holidays

Styled by Leslie Groves Photographed by Will Fournier

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All That Glitters

Classically elegant pieces for the table with a dose of shimmer and shine

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1/ Round tray, $35 retail, Harman Imports, 800-363-7608, www.harmaninc.com

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2/ Bit Map tea towel set, $39.99 retail for two, Areaware through The Tate Group, 416-504-8047, www.thetategroup.com 3/ Alcohol infusion set, $80 retail, The Tate Group, 416-504-8047, www.thetategroup.com 4/ Wooden cutting board, $35 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com 5/ Salad servers, $60 retail, Canfloyd, 800-263-3551, www.canfloyd.com 6/ Double-lever corkscrew, $22 retail, Kikkerland through David Youngson & Associates, 800-370-4857, www.youngson.com

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7/ Bottle opener, $30 retail, Canfloyd, 800-263-3551, www.canfloyd.com 8/ Serving tray, $40 retail, Harman Imports, 800-363-7608, www.harmaninc.com

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9/ Wine cooler, $90 retail, Canfloyd, 800-263-3551, www.canfloyd.com 10/ Say Cheese Set from Tag, $42.50 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 11/ Wooden cutting board, $35 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com 12/ Waiter dinner bell, $15.50 retail, Kikkerland through David Youngson & Associates, 800-370-4857, www.youngson.com 13/ Engraved ash wood coasters, $25 retail, Danica Imports, 888-632-6422, www.danicaimports.com

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Be Merry

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Add a dose of holiday cheer to soirees with seasonally-styled accents

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1/ Napkins, $42.50 retail for four, Tag through Design Home Gift & Paper, 800-663-9950, www.designhome.ca 2/ Tea towels, $17 retail for three, Harman Imports, 800-363-7608, www.harmaninc.com 3/ Stemless wine glass, $11 retail, Frans Koppers Imports, 866-604-0490, www.fkimports.com 4/ Pitcher, $25 retail, Danica Imports, 888-632-6422, www.danicaimports.com 5/ Swedish dishcloths, $12 retail for two, Abbott, 800-263-2955, www.abbottcollection.com 6/ Red and white platter, $20 retail, Danica Imports, 888-632-6422, www.danicaimports.com

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7/ Serving dish, $17 retail, Abbott, 800-263-2955, www.abbottcollection.com 8/ Tablecloth, $49 retail, April Cornell, 877-662-7745, wholesale.aprilcornell.ca

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9/ Spatula, $12 retail, Danica Imports, 888-632-6422, www.danicaimports.com

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Gourmet Gifts Unique gifts for the gourmand on their holiday shopping list

2 1

1/ Canadian-made, small-batch shortbread cookies, Sprucewood Handmade Cookie Co., 905-372-0707, www.sprucewoodbrands.com

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2/ Bamboo cheese set, $15.50 retail, Kikkerland through David Youngson & Associates, 800-370-4857, www.youngson.com 3/ Salad utensil set, $31 retail, Demdaco through Canfloyd, 800-263-3551, www.canfloyd.com 4/ Tile coasters, $24 retail for four, North American Country Home, 888-303-2221, www.northamericancountryhome.com 5/ One-of-a-kind, Canadian-made serving board featuring collages made from Japanese and Tibetan decorative paper, $80 retail, Ali Lynch Designs, www.alilynchdesigns.com

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6/ Bamboo bread bin, $48 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com

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Falling helplessly in love with Wrendale Designs

“What a hoot”

“Owl I want for Christmas” Originally hand-painted in watercolour, Hannah Dale’s delightful creatures burst with personality and charm to create an effervescent collection that is oh so irresistibly cute. Inspired by the animals she sees in the Lincolnshire countryside and her zoological studies, Hannah Dale has partnered with Royal Worcester and Pimpernel to create a collection that encompasses everything from “Bad Hare Day”

fine

bone

china

mugs

and

kitchen

accessories to Christmas decorations and gifts.

Royal Selangor · Portmeirion Canada 1-800-387-3864

Toronto Gift Fair - David Youngson & Associates International Centre Hall 2 - Booth #2116 www.Youngson.com • (800) 370-4857 ext. 123

www.KayDeeDesigns.com (p) 800-537-3433 • (f) 800-272-0724 orDers@KayDeeDesigns.com

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U N C OV E R T H E U N C O M M O N

ALL COLLECTIONS OPEN

SUN AUG 12–WED AUG 15 J AV I T S C E N T E R , N E W YO R K C I T Y

REGISTER AT NYNOW.COM

PILLOWS + TEXTILES BY CASA AMAROSA

1-866-338-6924 / www.foundary.ca / info@foundary.ca Toronto Gift Fair / Aug 12-15, 2018 / Booth : 12434 / Toronto Congress Centre Trends Apparel Show / Sept 6-9, 2018 / Booth: 1000 / Edmonton Expo, Hall F

Runway

Worthy Must-have styles for the winter months

Styled by Leslie Groves Photographed by Will Fournier

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EarthTones Chic and casual accessories perfect for everyday outfits

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1/ Charlie Bravo winter tote, $45 retail, Cabrelli Group, 800-784-4750, www.cabrelli.ca

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2/ Simply Noelle crossbody bag, $90 retail, Ganz, 800-263-2311, www.ganz.com 3/ Louenhide Camilla tote, $107 retail, The Foundary, 866-338-6924, www.foundary.ca

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4/ Louenhide Kendall Khaki tote, $119 retail, The Foundary, 866-338-6924, www.foundary.ca 5/ Louenhide Jessica wristlet wallet, $77 retail, The Foundary, 866-338-6924, www.foundary.ca

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6/ Handmade pewter necklace, $233 retail, Anne-Marie Chagnon through SRM Sales, 613-339-3138 7/ Gypsy Soul readers, $22 retail, Peepers through David Youngson & Associates 800-370-4857, www.youngson.com

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8/ Handmade pewter and gold-plated earrings, $69.50 retail, Anne-Marie Chagnon through SRM Sales, 613-339-3138 9/ Simply Noelle pompom hat, $18 retail, Ganz, 800-263-2311, www.ganz.com 10/ Britt’s Knit’s lined hat with pompom, $14.99 retail, Canadian Gift Concept, 866-411-1043, www.cgconline.ca 11/ Convertible tweed scarf from Simply Noelle, $29.99 retail, Ganz, 800-263-2311, www.ganz.com

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Shades of Grey

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Shimmery and solid greys shine this season

2

1

1/ French Connection crossbody, $80 retail, Cabrelli Group, 800-784-4750, www.cabrelli.ca 2/ Canadian-made dreamcatcher earrings, $29.99 retail, Monague Native Crafts, 800-663-7713, www.monague.com 3/ Charlie Bravo winter tote, $45 retail, Cabrelli Group, 800-784-4750, www.cabrelli.ca

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4/ Alpaca sweater, $190 retail, Pokoloko, 844-476-5656, www.pokoloko.com 5/ Vintage Vibes readers, $24 retail, Peepers through David Youngson & Associates, 800-370-4857, www.youngson.com 6/ Louenhide Willow bag, $105 retail, The Foundary, 866-338-6924, www.foundary.ca

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Pretty Picture

2

Dainty details and pastels add a ladylike touch to these must-have accessories 1

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1/ Louenhide Miranda crossbody bag, $55 retail, The Foundary, 866-338-6924, www.foundary.ca

3

2/ Canadian-made beaded necklace, $62 retail, FAB Accessories through David Youngson & Associates 800-370-4857, www.youngson.com 3/ Hypoallergenic earrings, $28 retail, FAB Accessories through David Youngson & Associates 800-370-4857, www.youngson.com 4/ Britt’s Knits gloves, $10.99 retail, Canadian Gift Concept, 866-411-1043, www.cgconline.ca

5

5/ Britt’s Knits plush-lined headwarmer, $14.99 retail, Canadian Gift Concept, 866-411-1043, www.cgconline.ca

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1/ Vintage Vibes readers, $24 retail, Peepers through David Youngson & Associates 800-370-4857, www.youngson.com 2/ Hand-crafted crystal necklace for essential oils and perfume, 888-963-9097, www.jacquelinekentjewelry.com

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3/ Chakra necklace, $20 retail, Abbott, 800-263-2955, www.abbottcollection.com 4/ Canadian-made seaglass earrings, $14.99 retail, Monague Native Crafts, 800-663-7713, www.monague.com

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5/ Vintage Vibes readers, $24 retail, Peepers through David Youngson & Associates 800-370-4857, www.youngson.com

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Newborn Gifts

Bath toys, clothing and keepsake boxes 1/ Woodland Deer Layette set from Ganz, $36.99 retail, 800-263-2311, www.ganz.com

1

2/ Unicorn box, $27 retail, Nostalgia Imports Canada, 800-785-7855, www.nostalgia-import.com 3/ Dwell Studios’ photo album from C.R. Gibson, $27 retail, through Design Home Gift & Paper, 800-663-9950, www.designhome.ca

3

4/ Cloud-shaped saving bank, $32 retail, Nostalgia Imports Canada, 800-785-7855, www.nostalgia-import.com 5/ Deerskin baby booties, $43 retail, Hides in Hand, 519-856-4505, www.hidesinhand.com

4

6/ Organic, Canadian-made baby care line from Finesse Home, $14.95 to 26.99 retail per item, 866-787-5494, www.finessehome.com

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Dig In Adorable plates, bibs and cutlery 1/ Food-grade silicone bibs from Bella Tunno, $18.99 retail, David Youngson & Associates, 800-370-4857, www.youngson.com 2/ Bamboo spoon set, $29.99 retail for five, Avanchy through Kidcentral Supply, 877-218-0395, www.kidcentral.ca 3/ Vacuum insulated bottles with pushbutton lid and pop-up straw, $19.99 retail each, Thermos, www.thermos.com

4

3

4/ Bamboo suction plate with spoon, $24.99 retail, Avanchy through Kidcentral Supply, 877-218-0395, www.kidcentral.ca 5/ Silicon grip dish, $19.99 retail, Bumkins through Kidcentral Supply, 877-218-0395, www.kidcentral.ca 6/ Divided silicone Wonder Plates from Bella Tunno, $30.99 retail each, David Youngson & Associates, 800-370-4857, www.youngson.com

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Crazy for

Kids

Animal Parade

A line-up of adorable stuffed animals

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1/ Muslin bunny, $19.99 retail, Lulujo through Kidcentral Supply, 877-218-0395, www.kidcentral.ca 2/ Sleep Time Elephant, $34.95 retail, Warm Buddy Company, 888-649-0649, www.warmbuddy.com 3/ Glama Llama, $28.99 retail, Mary Meyer through Kidcentral Supply, 877-218-0395, www.kidcentral.ca 4/ Marty Moose, $78 retail, Jellycat through David Youngson & Associates, 800-370-4857, www.youngson.com

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5/ Pure alpaca teddy bear, $50 retail, Pokoloko, 844-476-5656, www.pokoloko.com

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6/ Zebra rattle, $41 retail, Tag through Design Home Gift & Paper, 800-663-9950, www.designhome.ca 7/ Handmade alpaca made from alpaca wool, $70 retail, Pokoloko, 844-476-5656, www.pokoloko.com

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Crazy for

Kids 1

2

Animal Parade

1/Natalie Narwhal, $28.99, Mary Meyer through Kidcentral Supply, 877218-0395, www.kidcentral.ca

3

2/ Flamingo, $44.99 retail, D’Artagnan Distribution (Presse Commerce Distribution), 877-283-1333, www.pressecommercecorp.com 3/ Woodland Deer, $14.99 retail, Ganz, 800-263-2311, www.ganz.com 4/ Gift-boxed plush, $28.99 retail, D’Artagnan Distribution (Presse Commerce Distribution), 877-283-1333, www.pressecommercecorp.com

4

5/ Ballerina unicorn, $68 retail, Nostalgia Imports Canada, 800-785-7855, www.nostalgia-import.com

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6/ Luna Unicorn, $78 retail, Jellycat through David Youngson & Associates 800-370-4857, www.youngson.com

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g n i n i a t Sus e m a l F the s

e Syke

By Clair

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How

to Beat

T U O N UR

B

I

n a society that shouts “Faster!

Cheaper! More!” you may be convinced that pushing yourself and others leads to greater productivity and higher profits. But if you keep firing yourself up you’re bound to burn out.

Burnout is “a psychological syndrome in response to chronic stressors in the workplace,” says Dr. Christina Maslach, professor of psychology at the University of California at Berkeley and author of The Truth About Burnout. “These stressors are there unrelenting every day, and after a while there’s a physical and emotional erosion that takes place and you can’t keep up the pace anymore.” Gradually exhaustion gives way to cynicism, which contributes to inefficacy. You eventually give up. Your employees, customers and family feel the brunt and your business suffers.

Sure, you can reignite the flames, but why not keep them from going out in the first place? Become aware of the early signs of burnout so you can respond effectively before the fire dies. Manage your store so you avoid burnout and encourage greater engagement from yourself and your employees.

BURNOUT BASICS

Burnout can happen to anyone.

Businesses that serve the public; disorganized and understaffed companies that overwork their employees; idealistic, overcommitted store managers and employees who insist on perfection are all prime candidates for burnout. It’s often the brightest and most enthusiastic people, those who give one hundred percent, that are most likely to go up in smoke.

Burnout happens slowly, gradually sneaking up on you and before you know it you’re not as excited or motivated about your work. You’re not performing as well. To others you look like the hard worker you’ve always been, but you’re not getting www.instoremagazine.ca

the results you want. You start to give in and eventually give up.

You’ve had it. You’re burned out.

This causes you more stress, which burns you out more and leads to more stress. What a vicious cycle!

“Burnout isn’t about weak and incompetent people, which tends to be the belief among many managers,” says Maslach.

“Rather, it’s a function of the match between the person and the job.”

She identifies six aspects of most people’s work where a match or mismatch can make the difference between loving that job or leaving it: workload, control, rewards/ recognition, community, fairness and values. Within each of these, numerous situations can contribute to burnout for both you and your employees.

WHAT’S BEHIND BURNOUT

If you want to avoid or reduce burnout, don’t let your store be guilty of these: • Reduced resources. You may blame a weak economy and company downsizing for fewer qualified people, and less money and time.

• Heavy workload. You take on too much, whether to make ends meet, prove that you’re worthy or avoid something in your life.

• Information overload. How much email, voicemail, social networking, vendor mailings, junk mail, cellphones and ringing desk phones can you take?

• Information deficit. You don’t tell staff what they need to know so they can do their jobs (or you tell them too late), and they also fail to keep you informed.

• Unsatisfying work. Your work involves too many rejections from customers and boring and unchallenging tasks.

• Toxic workplace. Staff works under too much pressure from management or in a disorganized or chaotic environment.

• No priorities. With too much to inStore. Summer 2018

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• •

• • • •

•

•

do and not enough time, you fail to organize your tasks by order of importance.

Unrealistic goals. Overwhelmed, you try to alleviate the overload by taking on tasks you won’t be able to accomplish.

Lack of control. You give staff little direction or decision-making authority, while you’re held accountable yet can’t do what you need to get the job done.

Insufficient recognition. Staff complain they’re underpaid or not receiving enough benefits, on top of rarely hearing praise from you.

Uncooperative vendors. You’re tired of their refusal to negotiate and failure to notify you of late deliveries or other problems.

Unfair treatment. Employees feel you’re playing favourites with their attempts for promotions, special assignments or time off.

Unhappy employees. They bicker and engage in destructive competition with each other and find any excuse not to come in to work.

Untrustworthy staff. You wonder if they’re stealing from you or lying to you, since you know that’s what people do to make up for any inequity.

Incompatible values. Your ethics don’t match those of your employees and they’re faced with having to choose their conscience over your store.

SIGNS OF BURNOUT

Burnout expresses itself differently for everyone, depending on their personality and phase of burnout. Generally, the symptoms progress as follows: • Frustration. You feel defeated because you’re overloaded and understaffed and there’s too much work that you simply can’t get to.

• Irritation and anger. Your patience is thin and your temper is hot. Little things bother you, you overreact to minor hassles and you snap easily at others.

• Exhaustion. You’re fatigued from trying too hard to do the tasks you used to do so well and all the sleep in the world wouldn’t help you recover.

• Ill health. You’re not eating well, sleeping right or exercising enough, so you experience headaches, muscle tension, back pain, nausea and illness.

• Discouragement. A lack of motivation dominates as you feel less enthusiasm for your store and you begin to dread coming in to work.

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• Cynicism. You feel an increased negativism toward yourself, your business and others associated with it.

• Isolation. You don’t want to talk to or get together with people, so you avoid social contact and feel alienated.

• Inadequacy. Separated from others, you start to lose your confidence and feel inferior, wondering if you’re really cut out for retail at all.

• Powerlessness. It’s all become too much for you and you feel as if you’ve lost control of your role as owner or manager of your store.

• Helplessness. You feel trapped in this situation and believe that there’s nothing you can do to change it, thereby feeding your feelings of powerlessness.

• Hopelessness. “Why bother?” is a question you ask yourself every day, since work is no longer fun and only a chore you force yourself to face.

• Depression and despair. You want nothing more than to just lie on the sofa and stare at the ceiling or you cry easily.

BURNOUT SCORCH MARKS

No matter what stage of burnout you or your employees are in, at some point you can expect: • More errors. Because you care less about what you’re doing, you’re less focused and your quality of work is down.

• Customer complaints. You keep making mistakes with them and they make their dissatisfaction known to you.

• Tardiness and absenteeism. Lack of sleep makes you late for work and you take more time off, just so you can get away from the store.

• Infected employee morale. Your bad attitude spreads to others on staff who avoid you because you’re so unpleasant.

• Domestic problems. Normally the backbone of support for you, your loved ones feel distanced by your cynicism and scared by your depression.

• Substance abuse. You start self-medicating with alcohol, drugs and junk food, and you rely on sleeping pills at night and too much coffee during the day.

• Staff turnover. With you or them so burned out, your employees can’t take it anymore, so they leave the business and you lose your best people. inSpire. inForm. inStore.

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CONTROL THE FLAMES The process of burnout can take a while, so don’t expect a quick rekindling. Even the smallest changes, though, can make a big difference.

• Be aware. Note the first signs of burnout and take immediate action before crisis hits.

• Learn to say no. Take on less and delegate more and increase those tasks you do enjoy.

• Set achievable goals. Be realistic about what you can achieve and when you can expect to reach your goals.

• Prioritize. Write down the two to three most important things you want to accomplish in a given day.

• Manage your thoughts. Change the way you deal with stressful events by finding the positive in them.

• Give praise. Make a list of your skills and favourable traits and reward yourself and others for a job well done.

• Reach out. Share your burnout 102

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woes with your spouse, friends, other store owners and/or a counselor and discover ways to help yourself.

• Realize your values. Know what’s most important to you in life and pay attention to that in everything you do.

• Training. Provide many opportunities for you and your staff to hone existing skills and learn new ones. This challenges your capabilities and refreshes otherwise mundane, daily tasks.

• Balance. Work isn’t everything.

Encourage yourself and staff to make healthy life choices, spend time with family and friends and engage in hobbies and other outside interests.

• Responsiveness. Make positive reinforcement and constructive criticism a frequent aspect of your interactions with employees.

Display your respect and appreciation for them.

• Community. Attend industry or local events and urge your employees to do the same. During work hours, let them chat with each other (within reason) and join them for breaks and lunch.

• Equity. Treat your employees the same, while recognizing and responding to their individual personalities and needs. Keep track of what you do for whom so everyone gets equal treatment.

• Strong principles. Examine your core values and determine where (if at all) you need to change your ways. Ask of employees only those tasks that build character for themselves and your business.

AVOID IT ALTOGETHER

KEEPING THE FIRE GOING

The best way to beat burnout is to dodge it entirely. You can do that when you provide an organized, constructive and positive work environment that includes: • Enough employees. Have a sufficient number for the work at hand. Any additional payroll expenses you rack up will be cheaper than the negative costs associated with turnover.

• Healthy workloads. Discourage multitasking and too much overtime. Offer flexible schedules, appropriate job responsibilities, diversity of tasks and shorter work assignments.

When you recognize and immediately respond to the early signs of burnout, and (better yet) bypass it altogether you’ll avoid the long-term costs of lost worker productivity, absenteeism and turnover. Stoke your business as you would a roaring campfire with just enough fuel and oxygen to contain the blaze, but not too much of either to send it out of control or kill it. When you do, you provide yourself and your employees the right work environment and breathing room to remain aglow with energy, enthusiasm and enjoyment. inSpire. inForm. inStore.

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Booth 9206 Booth 1351

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The store design at Bobette and Belle in Toronto, Ont., is an excellent example of theming ala Disney.

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Disney Store Design 101

Creating a space that makes shopping more interesting is the best way to increase your conversion rate and attract customers. Learn how to make your store as magical as Disney’s parks with insight from a former employee.

By Andrea Hein

I

f you’ve ever been to Walt Disney World “theming” is one of the most common words you’ll hear because everything “Disney” is themed around a story, character or movie.

Nothing on Disney property is created without a backstory, whether it’s the line cue to Space Mountain with its dim lighting, futuristic walkways and galactic music or the royal décor complete with real diamond tiaras in glass cloches inside the Bippity Boppity Boutique where little girls are transformed into princesses. Everything in Disney parks, stores and restaurants is themed to an era, specific location and, most importantly, a story.

Disney transports visitors to a whole new world (cue Aladdin) by importing the most meticulous level of detail. While it’s unlikely that an independent retailer will ever have the budget for this level of detail, they can still learn so much from Disney’s expertise. www.instoremagazine.ca

THE DISNEY WAY

Walt Disney World has two different teams designated for theming. The Retail Design team at Walt Disney Imagineering is responsible for overall store décor and design, creating spaces from the ground up. They decide that the Emporium Shop at Magic Kingdom needs to be architecturally accurate to mid-west America in the 1920s and then they select all the smaller details like the material for the window treatments, the artwork and the costumes each cast member (aka employee) will wear.

The Merchandise Presentation Department, made up of specialists within each park, is responsible for maintaining and reinforcing each store’s theme within product displays and product selection. Each store window, entrance table and display ledge must conform to a specific theme. For example, at the Villains store in Disney’s Hollywood Studios you would be hard pressed to find the classic Mickey Mouse plush with his red shorts, yellow shoes and white gloves. What you will find is Mickey dressed as Captain Hook and Daisy

Fashioning a theme generates excitement within Disney stores and creates a sense of place which provides an escape from reality. inStore. Summer 2018

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Duck dressed as Maleficent. The displays in which these characters are presented will use dark purple risers, black backdrops and bright green lettering in the signage.

Fashioning a theme generates excitement within Disney stores and creates a sense of place which provides an escape from reality. Theming also increases foot traffic and extends the amount of time customers spend in the stores resulting in higher average sales (something I’m sure anyone who’s visited the parks can attest to).

IN YOUR STORE

A Tiki-bar themed display at Disney's Dress Shop in Disney Springs.

Reams of Themes

Themes generate excitement and offer an escape from reality. They also increase foot traffic and extend the amount of time customers spend in your store resulting in higher average sales.

You can create a story or theme out of anything, and as soon as you do, shopping becomes a fun experience. Here are a few ideas to get your wheels spinning!

• • • • • • •

Seasons Holidays Colours Decades Countries and Cities Holidays Materials (i.e. glass, ceramic)

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• Product (mermaids, cacti) • Events (weddings, graduations, birthdays) • Fairy tales • Movies and TV shows • Local events

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Creating a theme in your store can be done at a large and permanent level with overall store design and at a very small, temporary and affordable level through displays, promotions and in-store events.

The most important element of creating a theme is telling a story. Stories interest customers and keep them engaged.

Whether you’re starting from nothing or want to freshen things up in an existing space, creating a strong theme is a great way to start. Before you begin, decide on your level of commitment. Are you designing the overall space or just creating dynamic displays?

AN OVERALL STORE THEME

While Disney’s design budget is nothing short of magical, there are many affordable ways to theme your store without taking out a second mortgage.

Décor doesn’t need to be expensive or oversized.

It can be effectively elegant with small details.

Bobette and Belle, an upscale patisserie in Toronto, has done a fantastic job of theming using a mixture of antique flour mills, classic kitchen scales and simple baking supplies housed in frames. Combined with a wall of small china plates, these details make it obvious to customers that they’re not entering an average bakery. Shopping and dining at Bobette and Belle is an overall experience unlike most.

TELLING STORIES THROUGH DISPLAYS

Storytelling can be achieved without saying a word.

Create incredible themes within your store by creating displays that are relatable and interesting.

If cottage season is approaching, place a Muskoka chair draped in beach towels in your window and use drink buckets to merchandise dish cloths and blocks of unfinished wood as risers for candles. inSpire. inForm. inStore.

tresartcache.com

If a store just fulfils a specific product need, it’s not creating new types of value for the customer.

Any website can do that.

This display from Sweet Violets in Guelph, Ont., is a great example of how to effectively use props to tell a story.

Adding props is a great way to bring life to your theme. Props don’t have to be big or expensive.

They can be simple, like the scales and flour mills at Bobette & Belle.

Whatever you use, ensure it supports and reinforces the theme or story you’re trying to tell.

If you’re struggling to come up with a theme, start with the four seasons and major holidays.

Themes can even be as temporary as an in-store event. If your store is celebrating an anniversary, throw a party with bright coloured balloons, decorations, goodies and fun games at the cash wrap. Keep in mind that a good theme should not only tell a 108

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story, but also enhance the customer experience as well.

As retailers are faced with the growing challenge of creating an instore experience that competes with the convenience of online shopping, it’s becoming increasingly difficult to get customers into your store, so creating a space that makes shopping more interesting is the best way to increase your conversion rate. This means enhancing the overall customer experience. “A store has got to be much more than a place to acquire merchandise,” says Ron Johnson, the former retail designer for the Apple Store. “It’s got to enhance the customers’ lives!

If the store just fulfils a specific product need, it’s not creating new types of value for the customer. Any website can do that.”

After starting her merchandising career at Walt Disney World, Andrea Hein has worked for boutique shops and big-box stores. As the owner and operator of Andrea Hein Occasions she creates custom décor for various sports clients including SportsNet, CBC Hockey Night in Canada and the Buffalo Bills. She has taught visual merchandising at Sheridan College and Conestoga Collage where she is currently the coordinator for the visual merchandising program. inSpire. inForm. inStore.

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Making the Case for a Sales Manager Maximize your store’s full profit potential by hiring – or assigning – a sales manager

By Claire Sykes

Y

our sales staff are often the first people that shoppers connect with at your store. How well they greet customers, talk about products and make sales depends on how well they’re trained and managed. If you don’t have enough time in your day to manage and motivate sales staff it’s very likely you’re also not maximizing your store’s full profit potential. You may think you’re saving money by omitting a sales manager from your payroll, but the lack of one may be costing your business. Without a sales manager, you’re not maximizing your salespeople. A sales manager is critical, particularly if you have three or more salespeople.

If we’ve already convinced you to hire a sales manager – or assign a current salesperson to the position – consider the following when it comes to what you want from them: www.instoremagazine.ca

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GIVING GOOD FEEDBACK

By Claire Sykes

It’s not enough just to conduct scheduled training sessions. Every day your sales manager should also meet with salespeople to let them know how they’re doing. Make sure they give: • Feedback on data results. Make it clear to your sales manager that each salesperson should know how well they are doing – their sales volume, average sale and closing rate.

• Feedback on the floor. Have your sales manager observe how each salesperson greets and engages with customers. If one of them is about to lose a sale, your sales manager shouldn’t attempt a rescue. By learning the salesperson’s weaknesses, they can better coach staff, focusing on praise for positive behavior.

• Feedback in one-on-one meetings. You want your sales manager to spend about an hour a month with each salesperson to discuss more than just numbers. What motivates or impedes sales staff? Your sales manager should offer suggestions to your salespeople and ask staff what they can do to be a better sales manager.

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• Goal assessment. Be clear about what you need your salespeople to accomplish (daily, weekly, monthly and quarterly) so your sales manager can help staff reach their targets.

• Coaching. Your sales manager should understand the skills salespeople need to do their job and carefully observe their performance, regularly following up with them to help them improve.

• Motivating. An effective sales manager has a vision that stretches others’ horizons, while creating a work environment that helps them succeed. The more ambitious, yet realistic, a salesperson’s goals, the more motivated they feel.

• Training. Frequently scheduled training sessions should focus on general selling skills as well as role-playing situations that occur on the sales floor. Video feedback can help your salespeople do even better.

MEASURE CURRENT PERFORMANCE

Make sure your sales manager (and the sales staff they oversee) contributes to your profits, not your overhead. Their goals ultimately come down to dollars which begins with three essential measurements: • Traffic – The number of customers who enter your store • Closing rate – The number of customers who buy something • Average ticket – The average amount those customers spend Since advertising, marketing and location control the number of shoppers that come into your store, it’s up to the sales manager and staff to control the other two variables – closing rate and average inSpire. inForm. inStore.

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ticket. Unfortunately, most retailers don’t know these figures and therefore can’t set goals. Once you know your closing rate and average ticket, you can anticipate store traffic and forecast the true productivity of your salespeople.

ASSURE A SUCCESSFUL SALES TEAM

To achieve the best results from your sales staff, your sales manager should: • Monitor and measure properly. Keep daily track of store traffic, closing rates and average sales.

• Accurately staff the sales team. Decide how many customers a salesperson can approach and serve at the level your store demands.

• Schedule sales staff based on traffic. Determine the number of salespeople for each day of the week based on daily traffic levels.

• Decide on a consistent sales strategy. Create a standard procedure for how sales staff greet shoppers, qualify them and close sales.

• Determine the best training. Clarify the professional behaviour and skills expected of salespeople along with the frequency and style of training and coaching.

• Ensure equal opportunity. Ensure each salesperson gets their fair share of selling opportunities, while each customer receives quality service.

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• Follow up with sales staff. Give feedback on each person’s performance (closing rate, average sale and sales volume).

• Resolve conflict. Serve as a mediator when staff have disagreements.

• Proactively report to you. Meet with you regularly to report staff ’s progress and goals. Specifically, you want them to: • Review salespeople’s performance on a monthly and quarterly basis to devise action plans for improvement and ensure they can achieve their goals.

• Discuss sales staffing needs, recruiting efforts and hiring plans based on projected traffic trends.

• Forecast your sales goals (monthly and quarterly) and adjust advertising to meet them.

GET YOURSELF INVOLVED

Help your sales manager perform as effectively as possible. Together decide on sales goals, motivational techniques and training opportunities. Devise a system whereby sales staff can accurately measure their performance. Finally, make sure your sales manager actively participates in helping staff achieve their goals, so their success reflects positively on your bottom line. inSpire. inForm. inStore.

Rosie Made

www.instoremagazine.ca

A Thing

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Face to Face

How to conduct successful employment interviews

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By Claire Sykes

ou spend hours pouring over employment applications and résumés, checking references and choosing the best of the lot. When you’re done, you see that only a handful of people deserve an interview, so you take the time to meet with each person and pick the best of the bunch. Or so you hope.

Hiring people is an integral part of your business and the interview is one of the most important steps of the selection process. Assure yourself a successful interview when you prepare for it, ask the right questions and know what you’re looking for.

Obviously, the best person for the job should have the proper skills and experience. You also want this person to help you meet your customers’ needs, work well with existing staff, exhibit trust and good character, fit in with your company culture and contribute to your store’s goals. Additionally, the applicant needs to be able to work as a team player and dress and behave in a manner conducive to your business.

Don’t settle for anything less. www.instoremagazine.ca

BE PREPARED

The employee interview is not a conversation, so don’t wing it.

• Maintain a ready pool of applicants. Don’t wait until your top salesperson gives notice before you start hunting for their replacement. Constantly be on the lookout for prospective employees, and interview as many qualified people as possible.

• Standardize your hiring process.

Keep your application forms, interview sessions and follow-up procedures consistent. Prepare a list of questions and write out the interviewee’s answers so you can compare all applicants’ responses.

• Plan the interview. Use small talk to get acquainted, then move into your interview questions and job description. Finally, let the applicant know what to expect: another interview, preemployment assessment and/or a phone call, email or letter with your decision.

FIRST IMPRESSIONS COUNT A face-to-face interview lets both of you learn as much as you can about each other to determine whether you’d be a good employment match. inStore. Summer 2018

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SPEAK NO EVIL

By Claire Sykes

During the interview, be aware of illegal questions or your ignorance might land you a lawsuit. The number one no-no is discrimination – of age, ethnic background, gender, religion and sexual orientation. Invasion of privacy is another, which includes asking about marital status, family life and child-rearing plans or other domestic situations. Avoid the following questions: • What is your date of birth?

How old are you?

• What is your ancestry, racial or ethnic background?

• Do you have any physical or mental disabilities?

• Are you married? Are you divorced?

Do you have children? Do you have plans for a family?

• Who takes care of your children while you’re at work?

• What is your religion? What church, mosque or temple do you attend?

• How is your health? (The exception is if health specifically relates to performance of the position sought, such as a strong back for heavy warehouse work.)

• What are your views on [any controversial subject]?

Also, avoid these statements: • You can look forward to a long career here • After your probationary period, you’ll become a permanent employee • Just do a good job and you won’t have to worry about job security • The company provides full health and dental benefits. (Both are subject to the employee’s acceptance by the insurance carrier.)

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Granted, looks may not be everything when it comes to book covers, but you can read a lot into the way candidates present themselves during the interview.

• Do they dress in accordance with your company?

A ponytail and nose ring might – or might not – fit your store’s image.

• Do they greet you with extra-long fingernails and high-heeled shoes? If so, they might not enjoy stacking boxes full of merchandise if that’s part of the job description.

• Do they look tired and ragged? They’re probably not up for the job no matter what it is.

• Do they walk in with a wrinkled skirt? If their attire is in good shape, it shows they care about their appearance and will likely put the same care into the job.

ASK THE RIGHT QUESTIONS

First, encourage a relaxed and positive, yet formal, interview setting. Dispel any initial nervousness by putting the applicant at ease. Establish rapport with the person and describe the interview’s structure, so they know what to expect.

Don’t focus too much on information from the person’s application or résumé. Situational questions better reveal how they might perform on the job than those that inquire about past employment requirements or responsibilities. Questions that begin, “Could you please tell me a time when…” and “What would you do if . . . ?” reveal attitudes, capabilities and limitations.

• Here are some other questions you could ask: • What do you do in your current job?

• What would your supervisor tell me about your job performance?

• What has been your greatest success in that position?

• How have you been disappointed in your performance at your current job?

• What are some problems you’ve encountered there?

• What are some work concerns that you and your supervisor disagree about?

• What did you like and dislike about previous jobs you’ve held?

• What, in general, are your employment strengths and weaknesses?

• What have you done that you’re most proud of?

• How would you describe your management style?

• How would you describe the management style of your current supervisor?

• How do you manage an employee with a different work attitude than yours?

• What, to you, is a satisfactory attendance record? inSpire. inForm. inStore.

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• What would you like to avoid in a job and why?

• Why are you interested in seeking new employment?

• Why are you interested in this job and our store?

KEEP YOUR EARS OPEN

Don’t be so quick to ramble on and on about the job or your store. Let the applicant do most of the talking.

Listen objectively. Don’t let their initial jitters and possibly jumbled answers to your first questions colour the way you perceive their remaining responses once they relax a bit. When they speak, be aware of more than just their words. In general – all nervousness aside – you want “yes” answers to the following questions: • Do they respond to your questions easily? If so, they’ve come prepared with answers which implies they’ll take the job seriously.

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• Do they display intelligent use of language? The way they talk to you is how they’ll talk to customers.

Know what you prefer to hear.

• Do they know how to listen? Take note of the way they answer your questions to determine how well they hear and understand you.

• Do they ask questions of their own? This shows initiative and interest in the job.

While taking in the applicant’s answers, measure their words and behaviour against these three questions: • Are they capable of doing the job?

The person may not need to have experience to be qualified, but you can’t train for strong character or an outgoing personality.

• Are they willing to do the job?

Look for an enthusiastic attitude and flexible mind-set regarding hours and duties.

• Would they be manageable on the job? You want someone who conveys an ability to cooperate and work as part of a team.

TRUST YOUR GUT

From appearance and body language to character and attitude, most of what an applicant puts across isn’t spoken. Use more than just your eyes and ears when evaluating a candidate’s eligibility. Some preemployment screening tests may be appropriate for your hiring needs. However, ultimately the decision comes down to your own observations and intuition. Listen to your head and trust your gut.

When you prepare for your interviews and conduct them using the right tools and techniques, you’ll make the clearest, most intelligent hiring decisions. inSpire. inForm. inStore.

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inSight Barbara Crowhurst

Marketing Mania

M

arketing is the third building block in this year’s ongoing exploration of business sustainability. Marketing actions increase customer awareness, traffic and ultimately sales. Here we cover several effective strategies you can deploy to connect to new and existing customers.

DEVELOPING A MARKETING PLAN

It all starts here. Plan to run one major and two or three minor in-store events every month. Major events build traffic and pack your store with loads of customers.

They are designed to appeal to a large and broad sector of your customer base. Minor events are designed for customers interested in a specific product, deal or service.

EVENTS

Events can include seasonal launches, new product introductions, revisiting products that you are well known for, highlighting products that aren’t selling very well (in hopes to sell more), establishing yourself as an expert in the categories you sell, limited-time offers, clearance, deals, demos, VIP occasions and contests.

Be creative, repeat what has worked in previous years and ditch the things that didn’t work or only caused you headaches. Fit all the holidays and local events into each month and stand back with a critical look and ask yourself if this plan will give people a reason to come to your store.

EMAIL DATABASE

EFFECTIVE MARKETING STRATEGIES Increasing customer awareness, traffic and sales starts with a full marketing calendar

connect with people and the things they are interested in. Your brand is more than the objects you sell and you will get more pick-up on social media by showing the lifestyle your brand represents, directly appealing to the clientele you’re trying to attract. Learn which hashtags to use, don’t use just random ones. Send out posts between the hours of 5 p.m. and midnight. (The best day to be on social media is Wednesday).

LOYALTY PROGRAMS

You want customers to return and loyalty programs work like a charm to promote return visits. Print cards or run the program through your POS system - or both. Loyalty programs can take the shape of cashback or rebates, discount, frequency, points or a tiered program.

Now that you have a marketing plan in place you need to communicate it to current and potential customers.

Email marketing is one of the most relied upon and effective methods for building relationships with new customers and fortifying relationships with existing clients. Send out weekly emails and invite customers to enter monthly draws for gift cards to strengthen and grow your email database.

WEBSITE UPDATES

SOCIAL MEDIA

Barbara Crowhurst is a business coach and store designer who works with clients around the world. www.retailmakeover.ca

How do you know what channels your customers are using? Ask them. Social media sites were created to www.instoremagazine.ca

Seemingly overnight consumers have begun researching and shopping on their phones.

Is your site coded to be mobile friendly? Is the information on your site current? Are there effective call-to-action (“Call us”, “Buy now”, “Register today”) statements on your site that help to convert lookers into shoppers?

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inForm CanGift Connects

Transformations Success starts with staying on top of the newest and most innovative trends

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s we prepare for the upcoming fall buying cycle, we hope 2018 has provided you with strong sales and happy customers.

Savvy retailers know that success starts with staying on top of new and innovative trends. The CanGift Fairs in Toronto (August 12 to 15) and Edmonton (August 26 to 29) are your starting points for success. With a combined total of over 850 companies and thousands of new products, both shows will set you on the path to boosting your sales.

The signs of the upcoming transformation will be evident in Toronto this August. Please bear with us as we consolidate the show into a more efficient experience designed with retailers’ needs in mind for our launch in August 2019.

Preparations are well under way and in a year’s time you will see a fresh, rebranded approach to our gift events.

Preparations are well under way and in a year’s time you will see a fresh, rebranded approach to our gift events. The Alberta and Toronto Gift Fairs will be known as the Alberta Gift & Home Market and the Toronto Gift & Home Market.

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For the latest updates from this August’s shows, make sure you pack your phone or tablet so you can stay connected on site. Follow @CanGift on Facebook, Twitter and Instagram and tag us in your posts using #ABGiftFair or #TOGiftFair to track what’s happening.

Finally, we need you to help us recognize deserving members of our industry. We encourage you to share your success and submit an entry for our Retailer of the Year Awards. Visit www.cangift.org to vote for your favourite supplier and sales rep. Winners will be celebrated at our annual awards night in Toronto next January.

Our best wishes for a successful selling season!

Submitted by CanGift President & CEO Anita Schachter on behalf of the Canadian Gift Association’s board of directors. For more information about the association, visit www.cangift.org.

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