Case Study Presentation Golden State Finance Authority PRESENTED BY:
PRESENTED TO:
Eric L. Frazier MBA
Carolyn Sunseri
TPIN
Agenda
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Topics Covered 004 Executive Summary
012 Potential Reach
005 Goals and Objectives
014 Conclusion
006 Our Impact 008 YouTube Analytics 010 TV & Podcast Analytics 011 Observation
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Executive Summary This case study explores GSFA social media impact, focusing on how advertising investment influences content reach and engagement. It provides a detailed analysis with insights and proposes solutions for enhancing online presence. The study serves as a roadmap for maximizing her impact in the real estate landscape through strategic social media investments.
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Goals and Objectives Problem and Proposed Solution TPIN Media, Inc. identified key challenges in GSFA' online presence, including limited advertising on crucial platforms, such as YouTube, Facebook and Instagram, underutilized LinkedIn, and absence of a newsletter. The proposed solution includes strategic advertising on key platforms, active LinkedIn engagement, and regular newsletter creation.
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GOALS
OBJECTIVES
Comprehensive Advertising Strategy
Increase Social Media Presence by 20%
Enhance Audience Engagement
Expand LinkedIn Connections
Newsletter Implementation
Achieve a 20% Increase in Show Views
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Our Impact: Achieving Results Organically What We Were Able to Produce TV SHOWS
PODCAST
21 TV Shows for Y2023
15 Podcasts for Y2023
MAGAZINE 4 TV Magazine
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Memento
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Memento
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YouTube Analytics 2023
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Excel File Data Analytics 2023
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GSFA Down Payment Assistance FAQs (Nov 2-5, 2023): Parts 1 to 10 collectively received over 12,000 views. Indicates a high level of interest in understanding Down Payment Assistance Programs. Mortgage Spotlight - GSFA Platinum Program (Dec 11 & 12, 2023): Both episodes collectively received over 2,600 views. Highlights the success of Mortgage Spotlight series in engaging the audience. GSFA Affordable Housing Series (Dec 4 & 6, 2023): These episodes garnered over 2,300 views. Indicates an interest in topics related to credit challenges and FICO scores in the context of affordable housing. Journey To Homeownership Series (Aug 14 & 15, 2023): Part 1 and 2 collectively received over 850 views. Suggests an interest in content related to personal homeownership journeys.
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Excel File Data Analytics 2023
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TV & Podcast Analytics 2023 Podcast Engagement: Podcasts like "GOLDEN STATE FINANCE AUTHORITY DOWN PAYMENT ASSISTANCE PROGRAMS FAQS" with 247 views showcase the potential for high engagement. TV Show Views: "Journey to Homeownership with GSFA " with 12 views indicates moderate success.
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Excel File Data Analytics 2023
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Observations from Social Media Accounts: LIMITED ADVERTISING ON KEY PLATFORMS
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UNDERUTILIZED LINKEDIN PRESENCE
ABSENCE OF NEWSLETTER
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Potential Reach with Advertising Spend
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Potential Reach Back to Agenda Page
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Investing $250 in a 5-day ad campaign can significantly boost GSFA content visibility. Estimated daily reach ranges from 14,000 to 40,600 Accounts Center accounts, potentially generating 139 to 400 leads. This strategic ad spend aligns with our goal to enhance online presence and audience engagement.
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Conclusion In conclusion, The Golden State Finance Authority (GSFA) is a prominent entity within The Power is Now Media's clientele. In which produced engaging podcasts and video series, showcasing real stories of individuals benefiting from GSFA programs, adding a human touch to the information. Our recommendation is for GSFA to persist in content creation while concurrently investing in disseminating her content across streaming and social media platforms. We advocate for the full utilization of social media and advertising campaigns to amplify their message.
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