TPIN - Case Study (Emerick Peace)

Case Study Presentation Emerick Peace - VIP Agent PRESENTED BY:

PRESENTED TO:

Eric L. Frazier MBA

Emerick Peace

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Agenda

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Topics Covered 004 Executive Summary

014 Potential Reach

005 Goals and Objectives

015 Conclusion

008 Our Impact 010 YouTube Analytics 012 TV & Podcast Analytics 013 Observation

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Executive Summary This case study explores Emerick Peace' social media impact, focusing on how advertising investment influences content reach and engagement. It provides a detailed analysis with insights and proposes solutions for enhancing his online presence. The study serves as a roadmap for maximizing his impact in the real estate landscape through strategic social media investments.

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Business Case Presentation

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Goals and Objectives Problem Emerick Peace faces significant challenges in online presence across various social media platforms. Despite frequent organic posts and video uploads, Emerick struggles with low reach and engagement. Upon evaluation of Emerick's social media accounts, several key issues were identified:

1. Limited Advertising Presence: Emerick has not utilized advertising opportunities on critical platforms such as Facebook, Instagram, and YouTube, resulting in diminished visibility and reach.

2. Underutilized LinkedIn: The absence of consistent content and engagement on LinkedIn deprives Emerick of potential networking opportunities and professional visibility within the real estate industry.

3. Lack of Newsletter: Emerick lacks a regular newsletter to communicate effectively with clients and prospects, missing out on a valuable channel for targeted communication and updates.

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Goals and Objectives Proposed Solution To address these challenges comprehensively, a strategic solution has been proposed. This solution entails:

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GOALS

OBJECTIVES

Comprehensive Advertising Strategy

Increase Social Media Presence by 20%

Enhance Audience Engagement

Expand LinkedIn Connections

Newsletter Implementation

Achieve a 20% Increase in Show Views

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Goals and Objectives 1. Strategic Advertising Strategy: Implementing targeted

YouTube

advertising campaigns on Facebook, Instagram, and YouTube to enhance visibility and engagement.

Facebook

2. Optimized LinkedIn Engagement: Focusing on consistent posting and networking activities on LinkedIn to establish a strong professional presence and foster industry connections.

3. Regular Newsletter Creation: Developing and distributing

Instagram

TikTok

a regular newsletter to facilitate effective client communication and provide valuable updates and insights.

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MailChimp

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Our Impact: Achieving Results Organically What We Were Able to Produce MAGAZINE

TV SHOWS 17 TV Shows for Y2023

PODCAST 17 Podcasts for Y2023

52 weekly HUD Homes 52 weekly TV Magazine 52 Real Estate Magazine 12 National Magazine - 12 articles

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Our Impact: Achieving Results Organically What We Were Able to Produce Over the past year, The Power is Now Media has collaborated with Emerick Peace to create compelling content, including articles and podcasts. This collaboration has been remarkably successful, showcasing our ability to produce engaging and informative material. The consistent effort in content production across diverse platforms has significantly contributed to the overall success of our partnership. The impact is evident in the valuable insights shared through various media, establishing a strong foundation for continued growth and success in the digital landscape.

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YouTube Analytics 2023 Back to Agenda Page

Excel File Data Analytics 2023

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Top Performing Videos: The Power Is Now Testimonial with Emerick Peace (1749 views): Strong viewership indicates a positive response to personal testimonials, showcasing Emerick's credibility and impact.

Real Estate Roundtable with Emerick Peace - Part 6.2 (822 views): Moderate viewership suggests interest in in-depth discussions and specific segments of the real estate industry.

Low-Performing Videos: Success starts with the right Choice | My Phenomenal World With Emerick Peace (8 views): Extremely low views indicate limited interest in this specific content, suggesting potential areas for improvement or reassessment.

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Excel File Data Analytics 2023

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TV & Podcast Analytics 2023 Podcast Engagement: Podcasts like "Real Estate Roundtable - Business Planning For Real Estate Agents 2023 Part 7 With Emerick Peace - U " with 666 views showcase the potential for high engagement.

"My Phenomenal World - Business Planning for Real Estate Agents 2023 with Emerick Peace" with 298 views indicates moderate success.

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Excel File Data Analytics 2023

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Observations from Social Media Accounts: LIMITED ADVERTISING ON KEY PLATFORMS

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UNDERUTILIZED LINKEDIN PRESENCE

ABSENCE OF NEWSLETTER

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Potential Reach with Advertising Spend

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Potential Reach Back to Agenda Page

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Investing $250 in a 5-day ad campaign can significantly boost Emerick Peace content visibility. Estimated daily reach ranges from 14,000 to 40,600 Accounts Center accounts, potentially generating 139 to 400 leads. This strategic ad spend aligns with our goal to enhance online presence and audience engagement.

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Conclusion Emerick Peace's online presence, marked by a diverse range of content, reflects a commendable effort in engaging audiences across various real estate and business planning topics. The data indicates varying levels of viewership, with some segments garnering substantial interest while others may benefit from strategic adjustments.

Recommendations for Future Success: 1. Strategic Content Adjustments: Analyze low-view segments to understand audience preferences and refine content strategy for optimal engagement.

2. Enhanced Testimonial Approach: Implement strategies to increase the visibility and impact of testimonials, potentially exploring different formats or platforms.

3. Diversification Continuation: Continue exploring diverse content avenues beyond business planning, maintaining a balance to cater to a broader audience.

4. Consistent Engagement Monitoring: Regularly monitor audience interactions, comments, and shares across platforms to gauge content resonance and gather insights for continuous improvement.

This case study serves as a foundation for refining Emerick Peace's social media strategy, ensuring a more tailored and effective approach to engage the audience and elevate the overall online presence.

Adjustments guided by audience feedback and engagement patterns will contribute to sustained growth and impact in the digital landscape.

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Business Case Presentation