TPIN - Case Study (Adriana Montes)

Case Study Presentation Adriana Montes - VIP Agent PRESENTED BY:

PRESENTED TO:

Eric L. Frazier MBA

Adriana Montes

TPIN

Agenda

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Topics Covered 004 Executive Summary

012 Potential Reach

005 Goals and Objectives

014 Conclusion

006 Our Impact 008 YouTube Analytics 010 TV & Podcast Analytics 011 Observation

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Executive Summary This case study explores Adriana Montes' social media impact, focusing on how advertising investment influences content reach and engagement. It provides a detailed analysis with insights and proposes solutions for enhancing her online presence. The study serves as a roadmap for maximizing her impact in the real estate landscape through strategic social media investments.

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Goals and Objectives Problem and Proposed Solution TPIN Media, Inc. identified key challenges in Adriana Montes' online presence, including limited advertising on crucial platforms, underutilized LinkedIn, absence of a newsletter, and unclear magazine advertising. The proposed solution includes strategic advertising on key platforms, active LinkedIn engagement, regular newsletter creation, and optimized magazine promotion.

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GOALS

OBJECTIVES

Comprehensive Advertising Strategy

Increase Social Media Presence by 20%

Enhance Audience Engagement

Expand LinkedIn Connections

Newsletter Implementation

Achieve a 20% Increase in Show Views

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Our Impact: Achieving Results Organically What We Were Able to Produce MAGAZINE

TV SHOWS

PODCAST

38 TV Shows for Y2023

52 Podcasts for Y2023

52 weekly HUD Homes 52 weekly TV Magazine 52 Real Estate Magazine 12 National Magazine - 12 articles

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Memento

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Memento

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YouTube Analytics 2023

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Excel File Data Analytics 2023

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Top Performing Videos: "The Adriana Montes Real Estate Show | Construction St Regis" (Nov 29, 2023) garnered 1639 views, indicating strong audience interest.

Videos featuring personal journeys, such as "The Adriana Montes Real Estate Show | Fernando Valencia - Part 2," received positive engagement.

Low-Performing Videos: Some videos had minimal views, such as "Adriana Montes Real Estate Show Ft Bryan Rappel -Pt 1" with 30 views, possibly due to limited advertising.

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Excel File Data Analytics 2023

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TV & Podcast Analytics 2023 Podcast Engagement: Podcasts like "Adriana Montes Real Estate Show Ft Chris Cucci" with 188 views showcase the potential for high engagement.

TV Show Views: "Why invest in Orlando Real Estate with Adriana Montes" with 98 views indicates moderate success.

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Excel File Data Analytics 2023

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Observations from Social Media Accounts: LIMITED ADVERTISING ON KEY PLATFORMS

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UNDERUTILIZED LINKEDIN PRESENCE

ABSENCE OF NEWSLETTER

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Potential Reach with Advertising Spend

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Potential Reach Back to Agenda Page

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Investing $250 in a 5-day ad campaign can significantly boost Adriana Montes' content visibility. Estimated daily reach ranges from 14,000 to 40,600 Accounts Center accounts, potentially generating 139 to 400 leads. This strategic ad spend aligns with our goal to enhance online presence and audience engagement.

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Conclusion In conclusion, Adriana Montes has established a formidable brand, backed by a robust business profile, authoritative voice, credentials, and transaction history, serving as social proof. Over the past year, she has diligently created compelling content showcasing her expertise. Our recommendation is for Adriana to persist in content creation while concurrently investing in disseminating her content across streaming and social media platforms. We advocate for the full utilization of social media and advertising campaigns to amplify her message.

For specific insights into the impact of her content on her real estate brokerage production, direct inquiries should be made to Adriana. The Power is Now Media prioritizes branding over lead generation, emphasizing the long-term dividends of consistently delivering valuable content that attracts clients organically.

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