2015 National Business Plan

National Purchase Division Business Plan Proposal Eric Lawrence Frazier, MBA President & CEO The Power Is Now Inc.

Table of Contents • Introduction • Executive Summary of Qualification • Business Plan Proposal • Business Plan Summary • Job Proposal and Marketing Agreement • First 100 Days Action Plan • The Power Is Now National Mortgage Division – Mission Statement – Vision Statement • Performa & Methodology • Appendix 2

Eric Lawrence Frazier MBA Executive Summary

Executive Summary •

Mr. Eric Lawrence Frazier is the President and CEO of the Power Is Now Inc., a multimedia company whose goal is to assist and inspire everyone to achieve the American Dream of homeownership through online educational seminars and events.

The Power Is Now has a broad based audience of consumers interested in homeownership and real estate professionals who are interested in helping these consumers and in growing their business. As of 12/1/2014, over 904,000 people have listened to the podcast on Blogtalkradio. The Podcast are available at ( www.BlogTalkRadio.com/thepowerisnow) and The Power Is Now website at ( www.thepowerisnow.com).

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Executive Summary •

Mr. Frazier has over 25 years of experience in real estate as a licensed California Real Estate Broker (#01143484). He is currently the Founding President of the Orange County Realtist (www.ocrealtist.org) which is a chapter of the National Association of Real Estate Broker's also known as NAREB, a Board Director of the California Association of Real Estate Brokers and previously the National Sales manager for Intercap Lending (NMLS#461807) In Aliso Viejo, CA (www.intercaplending.com). His mortgage banking career includes a total of 32 years in sales, operations, management and marketing in mortgage banking.

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Mr. Frazier is a graduate of Redlands University in Redlands California. He has a MBA with an emphasis in Finance and a BS in Business Administration and Management. He and his wife are founders of Frazier Group Reality in Riverside, CA a full service Real Estate Company (www.fraziergrouprealty.com) a family owned and operated real estate firm.

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Business Proposal The Power Is Now Inc. Mortgage Division

Business Proposal •

My proposal is to establish a Mortgage Division specifically leverage the business opportunities in The Power Is Now Inc. The Power Is Now currently generates realtor relationships and purchase loans across the US in strategic markets and with strategic realtor/broker relationships. With the right level support the Power Is Now can have a significant impact in on purchase production in any company.

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The Proposed Power Is Now Mortgage Division would support the existing consumer and retail channels by providing purchase production leads from seminars, radio shows and VIP real Estate agent relationships.

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Business Proposal Our Start: •

The Power Is Now is a National Media Brand that begin a little over five years ago as a teleconference to educate the real estate agent community about the numerous changes that were happening in lending and real estate in August, 2009. The first teleconference had 5 real estate agents on the telephone. In August of 2011 we move to Blogtalkradio to accommodate more people on the line and today over 900,000 consumers and real estate professional have listened to the The Power Is Now podcasts.

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Business Proposal Our Growth: •

The success of the online radio show was the catalyst to launch The PIN Magazine one year ago which is sponsored and distributed by Realogy, The Power Is Now Online TV that covers real estate association events and the Power Is Now Events that conducts various informational seminars for consumers and real estate agents.

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Business Proposal Our Mission: •

The Mission of The Power Is Now is educate and inspire real estate professionals to maximize their success in the business of real estate and to educate and inspire consumers on how to achieve the American dream of homeownership.

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Business Proposal Our Vision: •

The Vision of The Power Is Now is to be a marketing partner for 500+ real estate agents nationwide and to assist 50,000 low to moderate and median income families and individuals, in underserved communities, to achieve the American dream of homeownership.

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The Power Is Now Radio Who listens and participates: • Consumers • Real Estate Industry leaders • Real Estate Coaches • Bank executives and Lenders • FHLMC, FNMA, FHLB executives and directors • Asset management CEO and their real estate networks • CEO and Presidents of Non-profits focused on Homeownership • Representatives of Congress • Community Leaders, Churches Leaders and more • The Power Is Now Radio is a resource to over 907,000 and counting 12

The Power Is Now Radio

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The PIN Magazine •

The PIN Magazine is sponsored by Realogy. Every CEO of all the Realolgy franchises have written for the magazine and is supporting the magazine with content.

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The PIN Magazine is sent out via email to over 170k agents in the Realogy franchise

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The VIP Agent Program •

The VIP agent program is an exclusive marketing support program for real estate agents who are endorsed by the Power Is Now Inc.

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Each real estate agent is vetted and approved to participate in the program. Once approved VIP agents are co-branded with the Power Is Now and are promoted on the Power Is Now Magazine, Radio Guide, Online TV and Radio shows. See the VIP agent Program Book.

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VIP Agents

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The Power Is Now Events •

The Power Is Now Events are educational opportunities for Real Estate agents and consumers.

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These events create business opportunities for real estate sales and loans.

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The Power Is Now TV •

The Power Is Now Online TV captures live events at real estate trade associations events and consumer events.

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These events are available to watch on www.thepowerisnow.com

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Marketing Summary The Power Is Now Inc.

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Proposal Summary •

The Power Is Now Inc., has a comprehensive strategy to drive purchase business and to develop strategic relationship with real estate agents that drive value across the country.

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There is nothing like the Power Is Now in the real estate industry and there are no marketing programs that support real estate agents like the Power Is Now Inc.

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The VIP agent program is a comprehensive marketing program that adds value to the real estate agents brand, generates leads and business opportunities for the real estate agents

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It also distinguishes them as experts in their community and among their peers nationally through the Magazine and radio interviews.

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My Role & TPIN Marketing Agreement Sr. Vice President and National Sales Director

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My Role & TPIN Marketing Agreement • My Role: – Sr. Vice President and National Sales Director – Direct report to the President/CEO • Base salary: Negotiable Annually – Golden Parachute for 2 years if employment is terminated within the next 5 years.

– Commission rate of 100 bps override on loans handled by Call Center Loan consultants – Commission rate of 75 bps override External Loan consultants – Commission rate of 150 bps on personal production.

• Marketing Agreement: – Platinum Sponsorship agreement with the Power Is Now Inc. – See media kit at www.thepowerisnow.com

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Proposed Job Description •

My Job Description: 1.

Manage the strategic alliance of the Bank with The Power Is Now Inc. to generate realtor relationship and purchase production nationwide.

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Represent the bank and the Power Is Now alliance at National and local Real Estate Trade Associations Conferences nationwide. Speak on behalf of the company and conduct workshops or presentations.

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Develop strategic partnerships with Non-profits who are working in homeownership and HUD approved counseling agencies conducting first time home buyer workshops for business opportunities

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Proposed Job Description 4.

Conduct Power Is Now real estate agent marketing seminars nationwide to promote the banks products and programs designed to serve the loan to moderate income first time home buyers

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Assist the bank in meeting its CRA goals if applicable to low to moderate income borrowers through working with community and religious centers of influence to create homebuyer education opportunities and financing

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Proposed Team Team Leader: • Sr. Vice President and National Sales Manager •

Direct Report to: President/CEO –

Dotted line report to: Director of Retail Residential Lending

My team consist of the following: • Executive Assistant to handled everything administrative.

– Licensed Sales Assistant to handle my personal originations – Licensed Sales/operations manager to manage my assigned LOs in the call center, my external LOs in the field and monitor the pipeline to close on time.

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Proposed Team • Team continued, – External Recruiter Dedicated to The Power Is Now to hire LOs nationally to work in virtual offices.

– Existing internal call center LOs who are dedicated to The Power Is Now Agent database of over 500 agents, but are managed by a call center manager.

– New External Team LOs who work from the bank’s corporate office or their homes in virtual offices, across the US and report to a sales or branch manager who reports to me.

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First 100 Days Action Plan

First 100 Days - Action Plan Days (1) to 60: – Joint Planning and Goal setting with Management: – Shared vision and mission for California and Nation – Approved job description, set production expectations & Goals for the 1st Quarter – Meet with underwriting and processing teams, all levels of management in sales, operations and bank.

– Finalize written business plan MBOs – Target market strategy ,growth opportunities for recruiting, and expansion.

– Laptop & LOS Systems training and marketing compliance 28

First 100 Days - Action Plan Days (1) to 60: – Hire a Loan Assistant: – Assist with my production, marketing and loan packaging

– Hire an Administrative Assistant : – Primary function: Supporting the business administratively, project management, reporting, event planning, scheduling, and customer service

– Hire a contract recruiter: – Sourcing, calling and pre qualifying recruiting candidates, for job interviews nationwide.

First 100 Days - Action Plan Days (1) to 60: • National Real Estate Associations – Plan The Power Is Now and Bank sponsored mixers at the Real Estate conferences in the 3rd & 4th quarter: NAREB, AREAA, NAHREP, CAR and NAR. Conduct mixers at local restaurants to save money.

– Create plan for key sponsorship of local real estate associations in all the key markets we want purchase production.

– Real Estate Marketing & Lending Seminars in target markets

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First 100 Days - Action Plan Days 61 to 90: – Recruiting – Hire first five External Mortgage Banker – First five are mid level producers that can bring production immediately but more importantly serve assigned VIP real estate agents in the Power Is Now VIP program – Identify Company resources for a sales trainer to provide training for on-boarding new LOs: • Product, pricing and operational compliance

– Production – Preapproval request – Achieve an average 60 purchase applications for loan preapproval with a 50% approval ratio.

– Build pipeline of preapproved to 30 loans or more.

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First 100 Days - Action Plan Days 61 to 90: – Focus execution on Business Plan.

– Tracking to achieve minimum production goals for recruiting and originations by day 90 – Create revised business plan based on deteriorating market conditions if necessary by day 100.

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First 100 Days - BUSINESS PLAN Days 91 to 100: – Present a SWOT analysis of our capabilities as a Division in a strategic planning meeting and present action plan based on the results of the first 90 days.

– Continued focus on Recruiting, Coaching, Consulting, Advising , leading and building a team.

– Meet with management monthly to review and adjust the plan and strategy implementation in order to maximize my effectiveness as a leader and to achieve the results we both desire.

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The Power Is Now Where there is no vision the people leave Where there is no mission the people are lost Every Manager must have both!

National Mortgage Division •

The vision of The Power Is Now National Mortgage Division is to establish mortgage production milestones and profitability unparalleled in the company. It is our vision that borrowers and realtors view our team & the company as their lender of choice because of our great service and partnership. In addition, our vision is that our support partners, sales and management team work together to achieve record production, operational excellence and profitability far above corporate expectations and minimum standards.

We will become the most recognized and emulated professionals in the company and the industry. Our slogan, “The Power Is Now” represents who and what we are - a team that executes with flawless consistently and with a sense of urgency.

Eric Lawrence Frazier, MBA

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National Mortgage Division •

The mission of the National Mortgage Division is to help consumers achieve their dreams of home ownership and financial security. The Bank is a leader in developing a full range of quality financial services, products and mortgage instruments that help people achieve the American dream.

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Our Team is composed of professionals who are totally committed to meeting the borrowing needs of every borrower in our community. We strive for excellent service, informed consultation and to be receptive to our borrower’s needs and wants. This combined with a very strong diversified line of lending programs, makes us an unbeatable team. We are dedicated to achieving unprecedented growth in market share, loan production and profitability in the nation and the company.

Eric L. Frazier, MBA

The Power Is Now Mortgage Division •

The Power Is Now Mortgage Division has the talent, resources and Commitment to take the bank to the next level. Our team Will work with a since of urgency and with flawless execution. Our goal is to be a valuable asset and the #1 Division in the company.”

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Eric Lawrence Frazier, MBA

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National Division Performa Summary

Performa Methodology & Strategy •

The Performa projects revenue and loan volume for the 2015 Calendar year. The Performa Summary page is the budget and performance goals for a small team of Mortgage Bankers and large team of VIP Real Estate Agents

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This Performa is also based on targeting markets where there is inventory for purchase transactions in low to medium market areas that represent less competition in product and price.

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As a result of this strategy government loans are anticipated to be 70% or more of new originations with top line revenue exceeding 225.

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Performa Methodology & Strategy •

To ramp up production we will focus on existing agent relationship in The Power Is Now which is approximately 500+ and grow referral count to average between 2 to 8 referrals per real estate agent

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The average loan amount ranges may be between a low of $200k to high of $300k. For the proposes of projecting revenue and volume I am using $275k as the average loan amount and 225 basis points in revenue since the majority of loans will most likely be government loans

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Attached is an excel workbook that breakdown the projected production

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The “Power Is Now” Team!

Appendix Resume & Bio 2015 Year – Performa VIP Agent Program PowerPoint The Power Is Now Media kit