2 minute read
The unique offering of a continent
In an increasingly global world, it somehow becomes even clearer just how unique certain parts of our planet are. Shaped by nature, history and successive generations, each has created its own cultures and traditions, a process that enriches our experience on earth. Within this context, Europe takes up a very special space that continues to draw people from around the world to its beauty spots, cultural centres and points of value. In many ways, these elements form the unique offering of our continent.
The world is full of natural beauty and local traditions, so what is it that makes Europe so special, and so sought after – not only among tourists but also those with the means to invest both privately and commercially? The answer is not easy to encapsulate in a single word, but, if you had to, it would be CULTURE. Culture, as defined by history, heritage and tradition, for the grand cities, palaces, parks and legendary luxury brands of this continent carry a weight that others have yet to equal, let alone surpass.
We live in an increasingly technological world, where North America and Asia appear to have the upper hand, but look closely at where many of the technological and conceptual innovations come from and you’ll see that Europe features prominently here too. This is in reality not surprising, for the ‘Old World’ can draw upon a long and rich tradition of learning and intellectual development as well. Many of the world’s oldest and most highly respected universities and research institutions are located in Europe, so in this too it has much to offer.
For all these reasons, Europe remains the destination for considerable private and corporate investment; a place not just to enjoy for its culture, gastronomy and luxury experiences, but also for the business and investment opportunities it offers. At the heart of it all is a philosophy that, over the course of centuries, has bonded the diverse countries of the continent into one civilisation: a strong belief in rule of law, democratic values and humanistic principles Let’s maintain these principles with our sights set far ahead, for they are what have made Europe so special.
Enjoy this new edition of Villae International Magazine.
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EREN Board of Directors
Ueli Schnorf
Giancarlo Bracco
José Ribes Bas bod@europeanrealestate.org
Original Concept by Benedetta Viganò, Diana Morales & José Ribes Bas
Writer
Michel Cruz michel@avanteconsult.com
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Roberto Gómez Calvet rgomez@competecnia.es
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Editor José Ribes Bas
D.L.: V-757-2006
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