STEP INTO THE VISION OF ANDREU WORLD

“A longstanding reputation is not enough. One needs solid values to thrive, and to become a leading furniture designer and develop an internationally recognised brand of bespoke collections for home, commerce and office such as Andreu World is a task built upon decades of hard work and consistent striving for perfection.”

Look at Andreu World today and you see a 21st century collection of beautifully styled and artfully made chairs, indoor and outdoor furniture pieces, lighting and accessories designed for corporate environments, hotels, top hospitality venues and of course stylish homes. There is little to indicate it now, but this avant-garde brand has its origins in the humble beginnings of Francisco Andreu Marti, a talented carpenter who could have spent his life in a little workshop in the town of Alaquás, not far from Valencia, had he not had the inspiration to establish his own furniture company in 1955.

The Spain of the 1950s was a very different place, austere and gaunt; deprived of its natural vivacity by the ravages of war and economic hardship. And yet it was within this period that people such as Francisco laid the foundations for the future resurgence and prosperity of the country. His creation, Andreu World, would emerge not only as a leading light of furniture design and manu- facture in Spain, but it also built a sound reputation that has led to a growing client base in Europe and beyond. Today, Andreu World is a renowned specialist in modern chair design that carries the firm’s name across the world.

It is a success story built upon a surprisingly simple philosophy: design and quality. “This sounds straightforward enough,” says Jesús Llinares, CEO, “but such words are empty if they don’t have true meaning, and guide everything you do on a daily basis, from original concept and styling to material selection, manufacture processes and subsequent presentation and marketing. It is when you’re faced with typical business decisions, such as production costs, whether to cater to mass markets and give in to the will of large distributors, that remaining true to to your stated principles no longer seems so straightforward.”

Design And Quality

Integrity is therefore the dividing quality, and the company’s ability to stay true to its principles of design and quality has in the end been a major ingredient in its success. “We could have chosen an easier and possibly more risk-free path, but what would have come out of that is something very different to Andreu World.” Today that means a leading European producer of the finest quality chairs featuring a broad range of modern and retro-chic designs but always the finest quality materials and manufacturing standards. “This, design, married to material and production quality, is the basis of our success,” says Francisco.

The unrelenting dedication to these principles sets Andreu World apart as a purveyor of the finest chairs on the continent, complemented by a superb collection of furniture, accessories and lighting that also forms the basis for a professional interior design service. “Our projects include private homes as well as hotels, restaurants, nightclubs and corporate offices, using a blend of top international brands and our own designs, and always matched and suited to the project in question. As a result, no two are ever really the same, and this is what makes the process so creative and rewarding.”

Soon to be celebrating its 70th anniversary, Andreu World is firmly established as a leading international producer of designer seating, a position built upon an apparently simple philosophy that in reality is far from simple to uphold.

“From individual items or home furnishing to use by professional interior designers, ours is a world dedicated to beauty and durable functionality.” www.andreuworld.com

“When you have a vision and the ability to realise it, add creativity and passion, and the result is always a thing of beauty. Bending wood to the forms of your designs is not an easy technique, but from its humble early beginnings, Andreu World has built upon the values of a family-run business to become a leading international designer of chairs and quality furnishings with a style of its own. A success story derived from an unbending dedication to design and quality.”

José Ribes Bas Rimontgò Valencia, SPAIN