Era Mahoney Portfolio Book

An Era in Time

SELECTED WORKS OF ERA MAHONEY

An Era in Time

SELECTED WORKS OF ERA MAHONEY

→ DEDICATION Dedicated to my family and my loving partner. Thank you for all of your continuous love, support, and for pushing me to pursue the things I love. You all have helped me grow as a person and now, as a designer. Also to mygrandmother and late grandfather for always supporting my creativity.

→ CONCEPT An Era in Time, a time-honored epoch. I'm Era, reflecting not only a name but also the concept of time, which manifests in diverse ways.

For me, it's a daily occurrence, painted with subtle, aesthetically pleasing color tones. Within the ever-evolving realm of design, where trends wax and wane, I aim to showcase myself and my work with elegance and sophistication. My portfolio concept encapsulates the very essence of my identity as a designer.

Table of Contents

→ 01 Capturing Light

→ 04 01

→ 02 Feathers of Intrigue

55

→ 05 19

→ 03 Pixels and Paint

Tapestries of Tales

Savouring Moments

89

→ 06 37

Highway to Type

99

01

AN ERA INOF TIME THE TIME ERA ERA MAHONEY

an era in time , 04/25/2023, 8:45 pm , san francisco , california 37.7749° n , 122.4194° w

PROJECT O1: CAPTURING LIGHT

Capturing Light

In Kenneth Josephson's lens, moments become whispers of eternity, each frame a symphony of light and shadow, weaving tales of introspection and beauty that transcend the boundaries of time and perception.

→ OBJECTIVE

John Nettleton

To take an existing book with a flawed cover and redesign the front

→ CLASS

TYPE COMPOSITIONS

→ INSTRUCTOR

and back cover along with several spreads.

Type Compositions

→ DATE

→ APPROACH

Spring 2023

I went through the collection of books residing in my household

→ KEYWORDS Bold & Minimalistic

looking for a cover with a flawed design. Once I selected my chosen book, Kenneth Josephson's photography book, I conducted research, absorbing and understanding why he create an eye-catching compositional layout that respects Kenneth Josephson's photography in a proper manner.

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PROJECT O1: CAPTURING LIGHT

TYPE COMPOSITIONS

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an era in time , 10/11/2023, 11:25 am , geyserville , california , 38.7075° n , 122.9028° w

PROJECT O2: FEATHERS OF INTRUIGE

Feathers of Intrigue In "The Feather Heist" podcast, the intricate melodies of intrigue and betrayal dance through the airwaves, painting a vivid tableau of clandestine feathers and the human soul's darkest desires.

→ OBJECTIVE

John Nettleton

To take a podcast and create a narrative of the conversation

→ CLASS

TYPE SYSTEMS

→ INSTRUCTOR

between host and interviewee.

Type Systems

→ DATE

→ APPROACH

Fall 2023

I researched and listened to a variety of different and intruiging

→ KEYWORDS Striking & Intricate

podcasts. After selecting my chosen podcast, The Feather Heist on This American Life, I began creating moodboards, working with different typography and typesetting of the transcript of the podcast and gathering images that connect to the podcast to create an detailed and thought-provoking narrative.

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an era in time , 12/17/2023, 2:27pm , stockton , california , 37.9577° n , 121.2908° w

PROJECT O3: PIXELS AND PAINT

Pixels and Paint Art Shield stands as a towering sentinel, casting its protective embrace over the sacred realms of artistic expression, shielding creators from the digital tempests of artificial intelligence, ensuring that the radiant sparks of human imagination.

→ OBJECTIVE

Jeremy Stout

To take an issue we deem troublesome in the world and create a

→ CLASS

ways to overcome these issues.

TYPE SYSTEMS

→ INSTRUCTOR

brand around that said issue, focusing on educating viewers and

Visual Thinking

→ DATE

→ APPROACH

Fall 2023

I did research on different issues in the world I deem worth

→ KEYWORDS Protect, Connect, & Fight

focusing on. Once I selected an issue, AI art theft, I began even more research, planning through writing an abundance of information about AI art theft and its affects on the art community, creating rough drafts of posters, logos, websites and the application.

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VISUAL THINKING

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VISUAL THINKING

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VISUAL THINKING

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VISUAL THINKING

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VISUAL THINKING

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VISUAL THINKING

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an era in time , 12/17/2023, 11:22 pm , stockton , california , 37.9577° n , 121.2908° w

PROJECT O2: FEATHERS OF INTRUIGE

Tapestries & Tales Pacita Abad's artwork, a kaleidoscope of color and emotion, weaves a tapestry of boundless creativity and unbridled passion, each brushstroke a testament to her vibrant spirit and dedication to showing worlds unseen.

→ OBJECTIVE

John Nettleton

To take a current exhibition at a local museum, and create four

→ CLASS

TYPE SYSTEMS

→ INSTRUCTOR

deliverables consisting of a narrative booklet, poster series, environmental piece, and website.

Type Systems

→ DATE

→ APPROACH

Fall 2023

I conducted research on different museum exhibitions in my

→ KEYWORDS Abstract, Vibrant, & Strong

area. Once I found one at my local museum, Pacita Abad's exhibition at SFMOMA, I conducted research on the artist herself, taking notes, visited the exhibition itself several times, and then creating a narrative, poster series, environmental piece, and website all around the Pacita Abad exhibiton and her work.

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TYPE SYSTEMS

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an era in time , 12/16/2023, 5:25 pm , san fancisco , california , 37.7749° n , 122.4194° w

PROJECT O5: SAVOURING MOMENTS

Savoring Moments In the heart of bustling streets, Compton's coffee shop emerges as a tranquil oasis, where the aromatic whispers of freshly brewed brews intertwine with the gentle melodies of conversation.

→ OBJECTIVE

Michael Lee

To take a local coffee shop and create a website and application

→ CLASS User Experience Design

that advertises who they are, what they do, the products they sell and provide their customers and the food and beverages they serve.

→ DATE

→ APPROACH

Fall 2023

I researched local coffee shops in my area, visited several

→ KEYWORDS Warm & Welcoming

TYPE SYSTEMS

→ INSTRUCTOR

in-person while also visiting their existing website, conducted further research on each and then selected one. Once I selected my chosen coffee shop, I created a design brief, proposal, site map, personas, scenarios, moodboard, style tile, storyboard for usability, and final website and app for the coffee shop.

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an era in time , 05/15/2023, 12:37pm , san francisco , california , 37.7749° n , 122.4194° w

PROJECT O2: FEATHERS OF INTRUIGE

Highway to Type Interstate, a symphony of sleek lines and purposeful curves, dances across the canvas of communication, embodying the dynamic pulse of modernity and that of classic typography.

→ OBJECTIVE

John Nettleton

The project outline was to chose a typeface and create a booklet

→ CLASS

TYPE SYSTEMS

→ INSTRUCTOR

showcasing all the characteristics, styles, scale, and about information of the typeface and the designer.

Type Compositions

→ DATE

→ APPROACH

Spring 2023

I researched many different typefaces and once I selected one,

→ KEYWORDS Dynamic & Informative

Interstate, I conducted research on the typeface's designer and then proceeded to compile all aspects of the typeface. This includes, scale, hierarchy, colored type on colored backgrounds, and characters of the typeface and created a book showcasing all of that information.

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PROJECT O5: LETTERFORMS ILLUMINATED TYPE SYSTEMS

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Acknowledgments

→ TO MY PROFESSORS To all of my professors for teaching, guiding, and pushing me as a designer and my individual projects at Academy of Art University, School of Graphic Design. I want to thank John Nettleton, Hunter Wimmer, Sandra Isla, Mary Scott, Jeremy Stout, Michael Lee, and Laurie Makela. You all have taught me so much about graphic design, what makes good design, and how to develop myself as a designer. I will continue to enhance my skills in typesetting, compositional layouts, UX/ UI design, brand identity, and experimental typography. Thank you all for everything you have done for me.

→ TO MY FAMILY, FRIENDS, AND PARTNER To my family for being one of my main reasons for pursuing my passions for creativity and for helping me get to this point. A special thank you to my grandmother and late grandfather for always loving my artwork and imagination and for pushing me to continue forth with my passions. To my friends for hyping me up and supporting me throughout my educational journey. To my loving partner for always being interested in what I am doing, supporting me and being there for me through thick and thin.

Colophon

→ GET IN TOUCH

→ BOOK TITLE

→ COVER STOCK

clare.era.mahoney@gmail.com

The Time of Era

Image Wrap Matte Finish

→ CLASS

→ TYPOGRAPHY

→ SOFTWARE

Portfolio Seminar Spring 2024

Big Caslon Neue Haas Grotesk Text Pro

Adobe Creative Suite: Indesign Photoshop

→ INSTRUCTOR

→ PRINT & BINDING

→ PHOTOGRAPHY

Mary Scott

Blurb.com

Adobe Stock Images Google Images

→ SCHOOL

→ TEXT STOCK

Academy of Art University School of Graphic Design

100# Mohawk Superfine Text Uncoated

→ ERAMAHONEYDESIGN.COM