An Era in Time
SELECTED WORKS OF ERA MAHONEY
→ DEDICATION
Dedicated to my family and my loving partner. Thank you for all of your continuous love, support, and for pushing me to pursue the things I love. You all have helped me grow as a person and now, as a designer. Also to mygrandmother and late grandfather for always supporting my creativity.
→ CONCEPT
An Era in Time, a time-honored epoch. I'm Era, reflecting not only a name but also the concept of time, which manifests in diverse ways. For me, it's a daily occurrence, painted with subtle, aesthetically pleasing color tones. Within the ever-evolving realm of design, where trends wax and wane, I aim to showcase myself and my work with elegance and sophistication. My portfolio concept encapsulates the very essence of my identity as a designer.
Capturing Light
In Kenneth Josephson's lens, moments become whispers of eternity, each frame a symphony of light and shadow, weaving tales of introspection and beauty that transcend the boundaries of time and perception.
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→ KEYWORDS
→ OBJECTIVE
To take an existing book with a flawed cover and redesign the front and back cover along with several spreads.
→ APPROACH
I went through the collection of books residing in my household looking for a cover with a flawed design. Once I selected my chosen book, Kenneth Josephson's photography book, I conducted research, absorbing and understanding why he create an eye-catching compositional layout that respects Kenneth Josephson's photography in a proper manner.
Feathers of Intrigue
In "The Feather Heist" podcast, the intricate melodies of intrigue and betrayal dance through the airwaves, painting a vivid tableau of clandestine feathers and the human soul's darkest desires.
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→ OBJECTIVE
To take a podcast and create a narrative of the conversation between host and interviewee.
→ APPROACH
I researched and listened to a variety of different and intruiging podcasts. After selecting my chosen podcast, The Feather Heist on This American Life, I began creating moodboards, working with different typography and typesetting of the transcript of the podcast and gathering images that connect to the podcast to create an detailed and thought-provoking narrative.
Pixels and Paint
Art Shield stands as a towering sentinel, casting its protective embrace over the sacred realms of artistic expression, shielding creators from the digital tempests of artificial intelligence, ensuring that the radiant sparks of human imagination.
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→ OBJECTIVE
To take an issue we deem troublesome in the world and create a brand around that said issue, focusing on educating viewers and ways to overcome these issues.
→ APPROACH
I did research on different issues in the world I deem worth focusing on. Once I selected an issue, AI art theft, I began even more research, planning through writing an abundance of information about AI art theft and its affects on the art community, creating rough drafts of posters, logos, websites and the application.
Tapestries & Tales
Pacita Abad's artwork, a kaleidoscope of color and emotion, weaves a tapestry of boundless creativity and unbridled passion, each brushstroke a testament to her vibrant spirit and dedication to showing worlds unseen.
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→ OBJECTIVE
To take a current exhibition at a local museum, and create four deliverables consisting of a narrative booklet, poster series, environmental piece, and website.
→ APPROACH
I conducted research on different museum exhibitions in my area. Once I found one at my local museum, Pacita Abad's exhibition at SFMOMA, I conducted research on the artist herself, taking notes, visited the exhibition itself several times, and then creating a narrative, poster series, environmental piece, and website all around the Pacita Abad exhibiton and her work.
Savoring Moments
In the heart of bustling streets, Compton's coffee shop emerges as a tranquil oasis, where the aromatic whispers of freshly brewed brews intertwine with the gentle melodies of conversation.
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→ OBJECTIVE
To take a local coffee shop and create a website and application that advertises who they are, what they do, the products they sell and provide their customers and the food and beverages they serve.
→ APPROACH
I researched local coffee shops in my area, visited several in-person while also visiting their existing website, conducted further research on each and then selected one. Once I selected my chosen coffee shop, I created a design brief, proposal, site map, personas, scenarios, moodboard, style tile, storyboard for usability, and final website and app for the coffee shop.
Highway to Type
Interstate, a symphony of sleek lines and purposeful curves, dances across the canvas of communication, embodying the dynamic pulse of modernity and that of classic typography.
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→ OBJECTIVE
The project outline was to chose a typeface and create a booklet showcasing all the characteristics, styles, scale, and about information of the typeface and the designer.
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I researched many different typefaces and once I selected one, Interstate, I conducted research on the typeface's designer and then proceeded to compile all aspects of the typeface. This includes, scale, hierarchy, colored type on colored backgrounds, and characters of the typeface and created a book showcasing all of that information.
Acknowledgments
→ TO mY PROfESSORS
To all of my professors for teaching, guiding, and pushing me as a designer and my individual projects at Academy of Art University, School of Graphic Design. I want to thank John Nettleton, Hunter Wimmer, Sandra Isla, Mary Scott, Jeremy Stout, Michael Lee, and Laurie Makela. You all have taught me so much about graphic design, what makes good design, and how to develop myself as a designer. I will continue to enhance my skills in typesetting, compositional layouts, UX/ UI design, brand identity, and experimental typography. Thank you all for everything you have done for me.
→ TO mY fAmILY, fRIENDS, AND PARTNER
To my family for being one of my main reasons for pursuing my passions for creativity and for helping me get to this point. A special thank you to my grandmother and late grandfather for always loving my artwork and imagination and for pushing me to continue forth with my passions. To my friends for hyping me up and supporting me throughout my educational journey. To my loving partner for always being interested in what I am doing, supporting me and being there for me through thick and thin.
Colophon
→ g ET IN TOUCH
clare.era.mahoney@gmail.com
→ CLASS
Portfolio Seminar Spring 2024
→ INSTRUCTOR
Mary Scott
→ SCHOOL
Academy of Art University
School of Graphic Design
→ BOOK TITLE
The Time of Era
→ TYPOg RAPHY
Big Caslon
Neue Haas Grotesk Text Pro
→ PRINT & BINDINg
Blurb.com
→ TEXT STOCK
100# Mohawk Superfine Text Uncoated
→ COVER STOCK
Image Wrap Matte Finish
→ SOf TWARE
Adobe Creative Suite: Indesign Photoshop
→ PHOTOg RAPHY
Adobe Stock Images
Google Images