2021 US Equestrian Annual Report

2021 US EQUESTRIAN

ANNUAL REPORT

US Equestrian serves as the

NATIONAL GOVERNING BODY FOR EQUESTRIAN SPORT IN THE UNITED STATES SERVING THE NEEDS OF EQUESTRIANS ACROSS MULTIPLE BREEDS & DISCIPLINES.

T H E O R G A N I Z AT I O N REPRESENTS OVER

85,000 ACTIVELY COMPETING MEMBERS,

& OVER 115,000 ENGAGED EQUESTRIAN FANS WHO PARTICIPATE IN 29 BREEDS & DISCIPLINES THROUGH

19 RECOGNIZED AFFILIATES.

Copyright © The United States Equestrian Federation All Rights Reserved. This book or any portion thereof my not be reproduced or used in any manner whatsoever without the express written permission of the publisher.

United States Equestrian Federation 4001 Wing Commander Way Lexington, Ky 40511 usef.org 92 || US Equestrian Federation

CONTENTS Introduction

4

Mission and Vision

4

CEO Message

5

President Message

7

Board of Directors

8

Staff

9

Governance Structure

12

Education Partners

12

USEF Recognized Affiliate Association

13

Member and Affiliate Benefits

14

USEF MemberPerks

15

Membership and Programs

16

Horse Recording

16

Competitions

16

Equine and Human Anti-Doping

17

Officials

17

Sport Program Highlights

18

Marketing and Promotions

20

Key 2021 Statistics

21

USEF National Championships

22

USET Foundation

22

Final Note

22

Cover Photo: US Equestrian/Ashley Swift

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PHOTOS: US EQUESTRIAN/ASHLEY SWIFT, LIBBY LAW PHOTOGRPAHY, (OPPOSITE) HOWARD SCHATZBERG

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INTRODUCTION The United States Equestrian Federation (USEF) serves as the National Governing Body for Equestrian sport in the United States serving the needs of equestrians across multiple breeds and disciplines.

USEF’s mission is to “Provide access to and increase participation in equestrian sports at all levels by ensuring fairness, safety and enjoyment and our vision is to “Bring the Joy of Horse Sports to as many people as possible.”

USEF is a member organization representing over 85,000 actively competing members and over 115,000 engaged equestrian fans who participate in 29 breeds and disciplines, through 19 Recognized Affiliates.

USEF has grown in importance and influence in equestrian sport.

USEF became the National Governing Body for equestrian sport in the United States under the provisions of the Ted Stevens Olympic and Amateur Sports Act of 1978. This designation, our close relationships with Affiliates and our work with other organizations such as the United States Olympic and Paralympic Committee, U.S. Center for Safe Sport, the American Horse Council and the American Association of Equine Practitioners has added to the prominence of our collective voice. This has enabled USEF to lead the way in working on federal legislation to protect our horses and our athletes.

USEF has continually increased benefits for all constituencies of our membership, including Affiliates. Through sponsorships, we have been able to create discounts and special rates for our members on a strong stable of equestrian-related products including farm equipment, feed, tack, attire and services. Through strategic partnerships, USEF is able to offer its members valuable and comprehensive health and related insurance products with extremely affordable premiums. Awards and recognition are an important component of our benefits program and through our Horse of the Year program and Pegasus Awards, USEF offers an opportunity for owners, trainers/coaches, athletes, horses and youth participants to earn recognition for their amazing achievements.

USEF welcomes all enthusiasts, whether fans or competitors, to be part of a fantastic community of dedicated equestrians.

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MISSION To provide access to and increase participation in equestrian sports at all levels by ensuring fairness, safety and enjoyment.

VISION To bring the joy of horse sports to as many people as possible.

CEO MESSAGE

PHOTOS: SARAH BENNET FOR HOWARD SCHATZBERG, US EQUESTRIAN/LESLIE POTTER, SHANNON BRINKMAN PHOTO, LIBBY LAW PHOTOGRAPHY

Dear Fellow Equestrians, The efforts of our equestrian community to resume competitive sport while navigating a pandemic have been nothing short of amazing. Together, we have shown the world that equestrians can meet adversity head on, and identify and act on the opportunities to move forward with our sport in as safe a way as possible.

The lessons we have all learned this past year are helping us to continue keeping our sport operating. Collectively, US Equestrian, our Affiliates and our Education Partners have made great strides in ensuring that our sport is a welcoming, inclusive and inviting place for people of all ages and all walks of life, and for horses of all levels of training and competitive experience.

2021 proved to be a remarkable year for USEF and our members.

Many competitions experienced record numbers of participants, athletes achieved major results both nationally and internationally including a total of five medals at the Olympic and Paralympic Games in Tokyo, strong participation in USEF and Affliate National Championships, and USEF’s former president and Olympic athlete David O’Connor became the first equestrian to be awarded the General Douglas MacArthur Exemplary Service Award from the United States Olympic Endowment.

As we move into 2022, we look forward to working with our members, Affiliates and Education Partners to effectively manage equestrian sport in a fair, safe and enjoyable manner.

USEF VALUES Everything we do is guided by our values of Fairness, Safety, Welfare and Enjoyment for both our horses and members.

Best Regards,

Bill Moroney USEF Chief Executive Officer

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PHOTO: US EQUESTRIAN/LESLIE POTTER

PRESIDENT’S MESSAGE Another year has come to a close, and this short break in the calendar provides the opportunity to sit down and reflect on all that has happened in 2021.

We contemplate not just our accomplishments but what we’ve experienced and observed, as well. On a personal note, as I recall the past year’s experiences through the eyes of our broad and diverse equestrian community, I am genuinely amazed at all that has transpired.

Once again, our equestrian community proved itself ever-resilient and flexible; words I used last year as we collectively dealt with the onslaught and uncertainties of Covid. Those words continue to be applicable as we’ve adjusted to the ongoing presence of Covid as well as equine bio-security outbreaks.

Handling these issues takes true vigilance to protect ourselves, our families, and our horses. It is no surprise to me that equestrians across the country have stepped up and accepted those challenges brilliantly.

The USEF and all of our affiliates have worked diligently to provide the framework for sport – your sport – no matter which breed and/or discipline you participate in. We all rely upon you, our members, to let us know what you like and what you’d like to see, and we adjust. After holding open conversations via webinar, email, and phone calls early in 2021, we recognized the need to address some issues at the forefront of many of our members’ concerns. I appointed two task forces, the Competition Task Force and the Amateur Task Force, to address those concerns. We had representation from a broad swath of our membership base, so they came from many breeds and disciplines, ages and backgrounds, amateurs and professionals alike. The process was daunting, but the appointed volunteers assumed their tasks with what I am coming to learn is typical equestrian gusto. And, it worked. After a full year of many meetings and a great deal of hard work, the two groups successfully addressed our membership’s key concerns and proposed solutions which have now become enacted via the USEF’s rule process.

It’s been a banner year for our sport. From first-time ribbon winners to multiple Olympic and Paralympics medalists, US Equestrians have participated and succeeded at all levels, both nationally and internationally, and in all breeds and disciplines. Whether you are a participant or a fan, you know the thrill of success and accomplishment that comes from all the hard work and effort that goes into making a dream performance come true!

As we head into 2022, I am still so excited about the continued success of our members in their equestrian endeavors. There are still many unrealized goals you all are working towards, and we want to ensure US Equestrian is providing the framework to allow you to achieve those goals. Here at US Equestrian, we too have goals and see opportunities for our sport broadly, and we continue to work on achieving them for the betterment of our sport. If we Ride United, we will all Grow Together.

Thomas F.X. O’Mara, USEF President

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BOARD OF DIRECTORS As of December 1, 2021

Subject to change after the USEF Annual Meeting in January of 2022

OFFICERS TERM Thomas O’Mara, President 1/2025 Elisabeth Goth, Vice President

1/2023

Judith Sloan, Secretary/Treasurer

1/2023

INDEPENDENT DIRECTORS Diane Pitts

1/2023

Philip Richter 1/2024 Jon Kreitz 1/2025

ELECTED ATHLETES Jacob Arnold 1/2024 Allison Brock 1/2025 Valerie Kanavy 1/2022 Richard Spooner 1/2023

INTERNATIONAL DISCIPLINES COUNCIL MEMBERS Carol Kozlowski 1/2024 Lisa Gorretta 1/2024 Beezie Madden 1/2022 Joseph Mattingley 1/2023

NATIONAL BREEDS & DISCIPLINES COUNCIL MEMBERS Thomas Brennan 1/2022 Ling Fu Wylie 1/2025 Nancy Harvey 1/2023 Judith Werner 1/2024

USET FOUNDATION MEMBER Jane Clark 1/2022

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STAFF There are 126 staff members who support the programs and operations of US Equestrian located in three offices. Our main headquarters is located at the Kentucky Horse Park in Lexington, KY. Our ancillary offices include Gladstone, NJ and Columbus, OH. Each of our ancillary offices are connected to the main headquarters through a shared network and phone/email servers.

The Senior Staff Team includes the following:

EXECUTIVE Bill Moroney, Chief Executive Officer || bmoroney@usef.org

LEGAL Sonja Keating, General Counsel || skeating@usef.org

FINANCE Mike Delahanty, Chief Financial Officer || mdelahanty@usef.org

HUMAN RESOURCES & FACILITIES Kelly Bolton, Chief Human Resources Officer || kbolton@usef.org

MARKETING & COMMUNICATIONS Vicki Lowell, Chief Marketing & Content Officer || vlowell@usef.org

INFORMATION TECHNOLOGY Justin Provost, Chief Information Officer || jprovost@usef.org

COMPLIANCE Debbie Saliling, Director || dsaliling@usef.org

COMPETITION SERVICES Lisa Owens, Managing Director || lowens@usef.org

FEI SPORT Will Connell, Director of Sport || wconnell@usef.org

PHOTO: OSTEEN/SCHATZBERG

NATIONAL BREEDS & DISCIPLINES SPORT Terri Dolan, Director || tdolan@usef.org

EQUINE CLEAN SPORT Dr. Stephen Schumacher, Chief Administrator || sschumacher@usef.org

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PHOTOS: US EQUESTRIAN/TAYLOR PENCE, JEANNE@GENIE IMAGES

EDUCATION PARTNERS GOVERNANCE

STRUCTURE

At USEF we understand and promote the importance of aligning with organizations that support and grow equestrian sport from an early age through college. USEF Education Partners are organizations which are associated with academic institutions and provide competitive riding opportunities to scholastic and collegiate participants.

American National Riding Commission Intercollegiate Dressage Association Intercollegiate Horse Show Association

US Equestrian is comprised of a Board of Directors, three Councils including Member

Interscholastic Equestrian Association National Collegiate Equestrian Association USEA Intercollegiate Eventing

Services, National Breeds & NonFEI Disciplines and International Disciplines, and over forty Committees and Working Groups involving administrative and sport functions. Approximately 477 Senior Competing members are representatives involved in the governance structure. The Board of Directors, President and CEO are the only entities and individuals authorized to make decisions that bind the organization. The Board is not involved in the daily operations responsible for development of the organization’s strategic direction. The President reports to the Board, and the CEO reports to the President and is empowered to make the day-today decisions for the organization.

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PHOTO: US EQUESTRIAN/TAYLER BICANDI

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FEI DISCIPLINE ASSOCIATIONS (6)

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USEF recognizes only one organization as the official USEF Recognized Affiliate Association for each breed and discipline within the USEF family. The Affiliates are categorized by FEI Discipline Associations and National & NonFEI Breeds and Disciplines Associations. An organization can serve as a USEF Recognized Affiliate for multiple breeds and/or disciplines.

Additionally, FEI Disciplines include both the international and national components of each sport. Affiliates provide a unique connection to the community in each breed or discipline and are a conduit for communication and promotion of equestrian sport to a wider audience.

NATIONAL & NON-FEI DISCIPLINE ASSOCIATIONS (13) American Connemara Pony Society American Hackney Horse Society American Morgan Horse Association, Inc. American Road Horse & Pony Association American Saddlebred Horse and Breeders Association American Shetland Pony Club Arabian Horse Association International Andalusian & Lusitano Horse Association International Friesian Show Horse Association National Show Horse Registry Paso Fino Horse Association, Inc. United States Hunter Jumper Association, Inc. Welsh Pony & Cob Society of America, Inc. Western Dressage Association of America Recognized Affiliate Organization Benefits 2021 Annual Report || 13

MEMBER AND AFFILIATE BENEFITS

FREE MENTAL HEALTH FIRST AID Free, confidential, professional counseling services that are available 24/7 for personal, work-related and family concerns HEALTH INSURANCE PRODUCTS Individual Health Coverage - Program Highlights à Affordable Care Act (ACA) compliant à National provider network & available in all 50 states à Covers pre-existing conditions; no medical application needed à $0 deductible; co-pays are applicable to Out-of-Pocket maximum Small Business Group Health – Program Highlights à Affordable Care Act (ACA) compliant à Customizable plan designs to fit your small business needs à Level-funding that provides one, predictable monthly payment à Money back opportunities in years that claims are lower than expected Dental, Vision, Disability, Critical Illness, Hospital Indemnity, and Life Insurance available through MetLife and Anthem BlueCross BlueShield à Guaranteed coverage, regardless of health status Medical Transportation Coverage à Covers both emergent ground ambulance and air ambulance transport in all 50 states and in Canada, whether at home or away à USEF members receive up to a 35% discount on program membership

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International Medical Insurance à Insurance products as well as 24/7 emergency medical and travel assistance for U.S. citizens traveling or residing outside the country Discounted Long-Term Care Coverage TeleMedicine & TeleDentist subscriptions à Free, 24/7 access to licensed physicians and dental experts OTHER INSURANCE PRODUCTS Home, Auto, Boat and RV Insurance offered through Liberty Mutual $1M Excess Personal Liability, Death & Disability Insurance for horse-related activities Pet Insurance & Health Sharing Plan à Small animal insurance options from Nationwide and Figo à Exclusive package options for USEF members that are available for pets of all ages à Community health sharing plan through Eusoh that reimburses USEF members for a pet’s medical, wellness, illness and routine care expenses IDENTITY, LEGAL AND FINANCIAL PROTECTION à Available to USEF members at a 25% discount through Financial Lock® TUITION ASSISTANCE à Student loan refinancing options available through LendKey à Discounted tuition for USEF members at Midway University, including online programs

PHOTOS: TERRY SHAMPOE, US EQUESTRIAN/LESLIE POTTER, DANIEL KAISER

USEF members are able to access a robust collection of benefits and resources. These benefits include exclusive offers and cost-saving programs from some of the best retailers and services, as well as guaranteed-issue and competitively priced insurance products for individuals, families, and small businesses.

USEF MemberPerks Just a few of the exclusive offerings and discounts available to USEF members include: • 10% discount at Dover Saddlery, both in-store and online • 5% discount on SmartPak purchases • 15% discount on Toklat products • 20% discount on online Goodyear tire purchases • Up to 28% discount on John Deere equipment • Up to 40% discount on Sherwin Williams purchases • Up to 25% discount on Big Ass Fans® purchase • 10% discount on PIXEM and PIXIO cameras and free 6-month Live Session subscription packages through Move ‘N See Sport Video Tools • 30% discount on the Ridely PRO training app • 15% discount on new or existing BarnManager subscriptions • 15% discount on eVet subscription • 50 % d i s cou nt on E QL iv i ng m aga z i ne subscription • 20 % d i s c ou nt o n S idel i nes m aga z i ne subscription • Additional valuable discounts offered from Choice Hotels, Office Depot, USRider ® Equestrian Motor Plan, Haygain, GumBits, Flexi Equine Tack Lockers, Neue Schule, Ultra Shield, MD Hearing Aid®, USEF Visa Signature Card, Horseshoe Greetings, and more Click on the following link to learn more about USEF Member Benefits.

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MEMBERSHIP & PROGRAMS USEF offers Competing, Subscriber and Fan memberships on an annual or lifetime basis. Member benefits are dependent on the category of membership with the greatest difference being the ability to compete in USEF licensed competitions without incurring per occurrence fees known as Show Pass fees.

TOTAL MEMBERSHIP 2020 = 1,295 Farms/Businesses 2020 = *176,704 Individuals

2021 = 1,807 Farms/Businesses 2021 = 200,702 Individuals

*Membership numbers impacted by COVID-19 related reduction in 2020 event activations/ live streaming opportunities

HORSE HORSE RECORDING RECORDING USEF offers an owner the ability to record their horse with the association for the purpose of tracking results, eligibility for certain events, and for awards and recognition. USEF processes over 15,600 horse recordings annually. Awards are presented annually by USEF in 850 categories across the many programs offered.

TOTAL NUMBER OF HORSES RECORDED 2020 = 15,252

2021 = 18,219

*Numbers impacted by COVID-19 related reduction in 2020 competitions

COMPETITIONS COMPETITIONS

In a traditional year, USEF licenses well over *2,000 competitions annually. Competition organizers can apply and renew competition licenses by accessing their competition dashboard online through their USEF member account. *Numbers were down in 2020 due to COVID-19 related impacts including the 11-week shutdown of the competition environment.

TOTAL NUMBER OF COMPETITIONS LICENSED 2020 = 1,382

2021 = 2,159

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EQUINE & HUMAN ANTI-DOPING USEF maintains a robust equine and human anti-doping program. USEF utilizes the services of the University of Kentucky’s Equine Analytical Laboratory. Affiliates will still be able to access additional testing and collection services through USEF at our group rate. USEF conducts the regulatory function for confirmed positive cases that are in violation of our rules.

TOTAL COMPETITIONS TESTED 2019-20 – *209 2020-21 – 373

TOTAL DAYS TESTING OCCURRED 2019-20 – *273 2020-21 – 480

TOTAL SAMPLES COLLECTED 2019-20 – *4,628 2020-21 – 7,037 *Numbers impacted by COVID-19 related reduction in 2020 competitions

ANTI-DOPING INFORMATION USEF Clean Sport FEI Clean Sport

OFFICIALS USEF offers over 76 different licenses and certifications for 2,200 competition officials through its Licensed Officials program.

USEF partners with several Affiliates to provide education and training, and is responsible for issuing licenses for applicants upon successful completion of the education and evaluation programs. Candidates can apply for licensure and promotion, and officials can renew their licenses online by accessing their USEF member account.

TOTAL NUMBER OF USEF LICENSED OFFICIALS

PHOTO: DANIEL KAISER

2020 = 4,170 2021 = 4,043

TOTAL NUMBER OF U.S. FEI OFFICIALS 2020 = 1,183 2021 = 1,115

TOTAL NUMBER OF 2021 LICENSED OFFICIALS CLINICS HELD: 63

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SPORT PROGRAM HIGHLIGHTS USEF prepares athletes and fields and supports teams for international competition.

Additionally, USEF administers and supports several competitive, educational, and recognitionbased programs and opportunities for its members and its Recognized Affiliates.

2021 KEY ACCOMPLISHMENTS • Olympic Team Medals in Dressage and Jumping • First-ever Paralympic Dressage Medals, both Team and Individual, on “own horses” • World Championship Medals in Vaulting and Para Driving • Record participation in the North American Youth Championships (NAYC) • Launched new competition products for Driving and Endurance • Emerging and Developing athlete program expansion • Record participation in the USEF Junior Hunter National Championships, with over 440 entries (a 16% increase over 2019) • Robust USEF Pony Finals participation with over 800 entries that included participants in a special 2020 Green Hunter Pony section dedicated to those affected by the 2020 COVID cancellation • Increased participation in USEF Saddle Seat Equitation Medal Finals • Launched NCEA partnership to administer the USEF/NCEA Junior Hunter Seat Medal • Launched a new Western Equitation Medal program • Record number of USEF Higher Education Equestrian Scholarship applicants • Record Affiliate participation in the USEF Youth Sportsman’s Award grant program

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PHOTOS: SHANNON BRINKMAN PHOTO, US EQUESTRIAN/TAYLOR PENCE

MARKETING & PROMOTION USEF provides an extensive marketing function that encompasses advertising, education, USEF Network, merchandise, member marketing, PR and communications, TV and broadcasting, grants, publications, awards, sponsorship and sales, promotion and events and the annual meeting.

USEF offers marketing and promotion resources and assistance to our family of Recognized Breeds and Discipline Affiliates. A summary of available services can be found in the USEF Affiliate Playbook – A Guide to Marketing Opportunities

PRESS RELEASES ISSUED 2019-20 = *290 (*Reflects COVID event cancellations) 2021 – 22 – 354 • Competitions covered: 80 • Tokyo Games-related releases: 43 • FEI Team Announcements: 30

ADDITIONAL 2021 PRESS RELEASE/WRITTEN COVERAGE BREAKDOWN Breed/Affiliate-Focused Press Releases: 35 Sport/Championship/Event-Focused: 180 Other/General: 109 Total EQ Weekly Original Content Pieces: 33

Official Magazine of the United States Equestrian Federation | Spring 2021

IN HORSE HEALTH EHV Protection Tips

Official Magazine of the United States Equestrian Federation | Summer 2021

HORSES IN THE CITY Urban Horsekeeping

SAFE LANDINGS Plan ahead for your horse’s retirement

#LRK3DE

USEF PONY FINALS

It’s Back!

presented by Honor Hill Farms

Spring_cover.indd 1

3/29/21 12:37 PM

RIDING FOR THE

TEAM

Riders’ Olympic & Paralympic memories

Summer_cover.indd 991

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6/10/21 10:22 AM

KEY 2021 STATISTICS SOCIAL MEDIA Total Social Following: 1,247,100 Total US Equestrian Pages/Accounts: 24 • 15 Facebook pages • 5 Instagram pages • 2 Twitter accounts • 1 TikTok • 1 YouTube channel Total Impressions: 107+ million (75% increase over 2020) Total Engagement: 7.8+ million (59.2% increase over 2020) Total Video Views: 26.5+ million (25% increase over 2020)

Affiliate Social Media Analytics: • • • • • • •

Impressions: 6+ million Engagements: 450k Video Views: 14,277 Shares: 6,434 Average Reach per Post: 19,004 Post Clicks: 5,415 Number of Posts: 271

US Equestrian TikToc: • • • • • • •

Current Followers: 251.5k Current Video Views: 12.9+ million Current Video Likes: 4.5+ million Total Like: 2.4+ million Total Shares: 41,098 Total Comments: 18,062 Top Post: “Rave Horse Reacts to Viral Video” • Views: 2.5 million • Likes: 612.7k • Comments: 3,933 • Shares: 11+ k

LEARNING CENTER

• Total Overall LC Views: 871,957 • Total 2021 Views: 457,202 • 2021 Unique Individuals: 8,992

PHOTO: PICSOFYOU

USEF NETWORK • • • •

3,056,736 player impressions 2,540,741 plays 33,226,328 minutes viewed (video on demand) 176 different countries

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USEF NATIONAL CHAMPIONSHIPS

FINAL NOTE

USEF maintains numerous properties involving seven national championships in the national breeds and non-FEI disciplines, and 73 FEI discipline championships associated with the organization.

Despite the ongoing pandemic, USEF National Championships were successfully held in accordance with the USEF COVID-19 Protocols. USEF partners with several of our Affiliates on various aspects of these championships and values the expertise and contributions provided by these organizations.

Administering and managing equestrian sport is a rewarding and challenging experience.

It takes a community of dedicated USEF and

USET FOUNDATION

Affiliate volunteers and staff members working collectively to achieve our combined mission and

The partnership between the USET Foundation and USEF is strong and growing. In the past two years, we have experienced greater collaboration in promoting and creating awareness of equestrian sport while delivering the message of unity and clarifying the uniqueness of the roles and responsibilities of both organizations. The Foundation exists to raise funding to support USEF high performance and developing programs and the Foundation provides approximately 40% of the total funding annually for these programs.

vision. We are so fortunate to have such a diverse, passionate and engaged community. The horse and human connection is what ultimately unites all of us,

USET Foundation

and it plays an integral role in our success. It is our dedication to the horse that provides our unified voice and keeps us moving

PHOTO: ANDREA EVANS/US EQUESTRIAN

forward. Thank you for your

22 || US Equestrian Federation

membership, your support and your contributions to our amazing sport.