Pim for retail the next step in the world of e commerce

PIM for Retail: The Next Step in the World of E-Commerce

When you carefully examine the market that we interact with today, you will find that good quality content has become one of the most powerful driving forces running the show. The advent of the web has changed the way companies reached out to new and existing customers. There is so much data accessible so easily by millions of people now that the real question worrying manufacturers and sellers isn’t how to get it to clients but to ensure what info reaches clients is correct and factual. This is where PIM for retail businesses helps to resolve the question of product content authenticity and ensures consistency in what the market knows about your brand. It truly is what will take ecommerce to the next level of success. To get an intro to Product Information Management (PIM) solutions for retail have a look at the below mentioned video, click here.

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What Were Things Like Before PIM For Retail Systems?

The industry has really come a long way from where things were a few decades ago. This was the time when ERP systems were on a boom and the sole focus of large production houses was store and warehouse management and supply chain streamlining. Managers would prepare an ‘Items Master’ which would hold data about every merchandise being sold under the company’s brand. This data is what formed the foundation for retailers to convince customers for buying products.

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How Things Began To Change?

Then the internet came along to change the way the market moves. The data in the ‘Items Master’ began flowing through multiple channels and the brand owner’s control over the same began to diminish. The customers themselves started to play the role of content generators which is where things got tricky. The massive store of information that became available over the internet was not all authentic and was often user-generated. This caused a problem for manufacturers and brand owners as now, the product information circulating the market was not as authentic, correct and accurate as they would like it to be. Plus, the social media made things so that any piece of information began to spread about like wildfire. Things had to be brought under control, which is why PIM for retail systems were created.

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How Did PIM For Retail Systems Help?

PIM systems create a centralized architecture where different users would get access to authentic, correct and targeted information about a product, in the exact format that they required. They have been designed to act as a repository of data which helps provide data to multiple information channels in a more agile manner. PIM for retail systems will therefore create a better environment for customers, retailers, marketing execs, sales channels and other stakeholders to get authentic product specifics, information, pictures and reviews from a single, credible source. Check out the below mentioned video on how to improve customer experience with a retail product information management (PIM) solution and ecommerce, here!

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PIM Solutions’ Role in E-Commerce:

In the truly globalized market that the internet has created, the need of the hour is for organizations to have a system that allows critical product data to be consolidated, classified, updated and stored properly to ensure all stakeholders across the world get a single version of the truth. This is the difference created by PIM for retail systems. While e-commerce has expanded the market for companies to a worldwide scale, PIM systems are the key to make sense of it all. They happen to be critical for business success!

This presentation is brought to you by EnterWorks.com

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This presentation is brought to you by EnterWorks.com