A thorough insight on the increasing importance of pim solutions for retailers, distributors and man

A Thorough Insight on the Increasing Importance of PIM Solutions for Retailers, Distributors and Manufactures

Marketing software has become the backbone of digital marketing strategy and management for e-commerce retailers and brick and mortar stores. With a massive focus on the big data, omni-channel distribution and evolving consumer focus- organizational and data management software is extremely crucial for advertisers and sellers. PIM solutions for retail, distribution and manufacturing companies have evolved alongside retail and present themselves as a useful tool for businesses both on and offline. A PIM system provides a single repository for storing all outgoing product data. A central repository system of record gives a single view of the product data to the entire enterprise so, everyone sees the same information. Data quality and data consistency are naturally improved by reducing the need to manage redundant information in multiple systems.

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PIM for Retailers- The Importance of Product Information Management in Omni-Channel Retail:

In today’s ever-changing retail market, consumers have an abundance of choices for what, when, where and how they buy – putting them in control. Retailers are recognizing that, in order to keep up with the demands of these empowered consumers, they need to open up new sales and marketing channels and devise new strategies for staying competitive. In the competitive retail environment, good product information is instrumental in delivering a superior shopping experience, but the days where a solid product description was enough are long gone.

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PIM can be used during international expansion projects, the system can be responsible for managing the distribution of information about product pricing, geo-specific specifications as well as advice on materials in order to ensure data is localized on a relevant and timely basis de-risking operations and improving efficiency in new markets.

In omni-channel situations, tills that are able to connect to a PIM solution can serve the needs of a customer by quickly providing detailed product information on demand. Store based staff should be able to provide more relevant insight about products beyond what can be found online, thereby improving a customer’s experience through a positive access to a knowledge base.

PIM solutions for retail purposes are helping the retailers solve problems throughout the supply chain. The solution can be used to optimize product assortments, get products on to store shelves faster and support omni-channel initiatives

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PIM for Distribution-The Importance of Product Information Management in Omni-Channel Distribution:

Previously, B2B sellers’ biggest hassle was transferring their print catalogs into electronic data. Today, your problem is managing and maintaining all of that electronic data. As your form new relationships with partners and expand to sell to new sales channels, your web of product data has become messy. You might have extensive spreadsheets spread throughout the company. Or, have one “silo” system in place that is poorly integrated with all your needed channels.

No matter how you’re doing it now, the quality of your data is suffering. Your process of updating and sharing are slow. All of this affects your ability to do business well, and it isn’t cost effective. That’s why you need a PIM solution for distribution purposes. You’re probably familiar with the term, but maybe think it’s only necessary for B2C. Why it certainly does help with B2C, there are PIM solutions robust enough to handle the complexities of B2B. This presentation is brought to you by EnterWorks.com

 A PIM application takes all of your product data from your various locations

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(ERP, POS, Excel, online sales channels, other catalogs) and centralizes it into one location where you can edit and manage all of it at once. You can then create separate buyers catalogs or publish sets of product information to your various sales channels, all from one master catalog.

A PIM application then becomes the foundation of your business. Your lifeline (or master catalog) is then easily able to push out clean, accurate data to wherever you need it to go.

It Improve Relationships with Other B2B Companies.

In this digital age, companies can easily research and compare suppliers and distributors. Those companies with the highest quality data and are the easiest to work with are going to procure the most relationships. They’re going to have the most success.

It’s critical that you’re utilizing the best solution for your product data. A centralized PIM application helps B2B sellers build a flexible structure for their product information.

You can import data from your backend systems like an ERP or other catalogs.

Then edit, maintain, and create new buyer catalogs all from one place. This centralized location can also easily be accessed by anyone who needs to work with your product data.

You’ll be able to manage your product data quality. Only send out your very best. You’ll speed up your processes through a PIM’s automation. You’ll be so easy to work with that other companies will want to work exclusively with you.

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PIM for Manufacturing- The Importance of Product Information Management for Manufactures:

PIM technology for manufacturing purposes is reshaping the manufacturing sector as companies race to improve product data quality and distribute real-time product information to distributors and retailers. Too often, manufacturers struggle to implement and optimize the PIM and MDM systems that underpin their efforts. If you’re a manufacturer looking to get a leg up on the competition, here are a few desirable project outcomes that PIM systems for manufacturing purposes can help in delivering: This presentation is brought to you by EnterWorks.com

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Improved Customer Relationships: Product Information Management significantly improve your customer relationships by ensuring that your technology accurately and efficiently distributes product data to customers across multiple systems and sales channels.

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Reduced Time to Market: PIM allows you to make the most of new PIM and MDM deployments so you can reduce the amount of time it takes to create and distribute new product data to suppliers.

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Business Expansion: Implementation of PIM helps manufacturers leverage improved product data quality to expand into direct-to-consumer channels.

As a manufacturer, retailer or distributor, your master catalog is your lifeline. It’s how you communicate with other businesses to form new relationships and expand to new sales channel. Today, your hassle is managing your master catalog and maintaining high quality product data. A PIM application helps you edit, manage, and create separate buyer catalogs all from one master catalog maintained in a centralized location. Not only can you improve your B2B selling, but you can also successfully sell directly to the consumer.

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