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GET TO KNOW ABOUT BRAZILIAN LICENSING BRANDING,

MARKETING,

EXPERIENCE

29 and 30 AUGUST th

th

AND

WWW.EXPOLB.COM.BR

OFFICIAL SPONSOR I D E A L I Z AT I O N

CONTENT

O F F I C I A L P U B L I C AT I O N

S U P P O RT E D BY


We EP GRUPO help to structure the Licensing sector through initiatives as Expo Licensing Brazil  that has taken place for 10 years. The event gathers more than 30 exhibitors in São Paulo, creating a diverse collection of properties and brands available for licensing all over the world.

Date:

29 and 30

August, 2017 Local: Grand Hyatt Hotel São Paulo

This is where brand owners and agents come each year to connect with Brazilian retailers, licensees and manufacturers from different product categories and ink licensing deals.


EXHIBITORS 2017 EXHIBITOR STRUCTURE There are 40 exhibitors – among the most expressive companies and agencies holding the main brands and characters in the world, as well as promotional agencies in a space of 8,600 sqft of built area in the Grand Hyatt São Paulo.


ROADSHOW Apart from the trade fair, visitors may attend in the morning, screenings of licensors and agents showing their portfolios. This new platform inserted to the event will bring even more opportunities to  attendees of the fair.

LB CONECTA Offers premium content to visitors. Topics related to marketing, consumption, media, digital platforms, among others, lectured pockets by renowned executives in their respective areas of activity.

VISITORS NUMBERS 2016 40 exhibitors exhibitors companies 10 new

2000

attendees

93

of visitors approved % the event structure

Why they visited the event...

33%

networking with professionals

70

22%

to know the market

%

of attendees make or recommend the final purchasing decision

22%

to know the market

23%

to approach owners or brands agents

96

%

intent to join in 2017


BRAZIL

REVENUE GENERAL DEALER MARKETING It is a market that has grown steadily in recent years:

500 licensed companies

2013 (US$):

600 available licenses, 75% are foreign licenses

2014 (US$):

1.300 direct jobs and thousands of indirect jobs (industries, packaging, advertising, distribution, delivery and point of sale

2015 (US$): 2016 (US$): 2017 (US$):

Retail: Sales of licensed products total $ 251.7 billion worldwide.

Retail: $ 4,16 billion – growth of 4% compared to the year 2012. Retail: $ 4,4 billion – growth of 6% compared to the year 2013. Retail: $ 5,6 billion (updated data according to market research conducted with our associates) Retail: $ 5,57 billion – growth of 5% compared to the year 2015 The forecast is an increase of 5%, which will increase the sectors revenues to approximately $ 6,24 billion.

Royalties ranging from 2% to 12%, an average of approximately 6%. The payment of royalties by the licensees is referring to the net value (based on the value after the deduction of taxes)


BRAZIL MOSTLY EXPLORED PROPERTIES 5% Sports (mainly soccer)

SEGMENTS WHERE LICENSING IS MOSTLY USED

1

st

15% Fashion

Apparel

2

nd

Toys

23% Corporate

57% Entertainment / Character

3

rd

Stationery

4

th

Food

5

th

Personal Care


We want you to be part of our business! Let’s talk! Alessandra Frate alessandra@epgrupo.com.br +55 11

99388-5289

Expo Licensing Brasil 2017  

Get to know about Brazilian Licensing BRANDING, MARKETING, EXPERIENCE AND CONTENT #expolb #epgrupo

Expo Licensing Brasil 2017  

Get to know about Brazilian Licensing BRANDING, MARKETING, EXPERIENCE AND CONTENT #expolb #epgrupo