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Wednesday, December 27, 2017
Netflix aims to make ’Bright’ a living room blockbuster
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Wednesday, December 27, 2017
LOS ANGELES - Netflix Inc’s new movie “Bright” features the key ingredients of a Hollywood blockbuster: an A-list actor, an experienced director, and special effects that light up the screen during shootouts and car chases. Very few cinemas, however, will be showing the fantasy thriller starring Will Smith when it debuts on Friday. Netflix will instead release the movie to the company’s 109 million streaming customers around the world to watch at home. Although Netflix has released smaller, less expensive original films this way, “Bright” is more of a gamble. The movie, set in Los Angeles in a world where orcs, elves and other fantastic creatures co-exist with humans, cost more than $90 million to make, and it is the kind of rich, cinematic action movie traditionally generally considered best on the giant screen. At the red-carpet premiere for “Bright” in Los Angeles, its star said he wondered how audiences would react to seeing the film on televisions or mobile devices. “There’s an emotional overwhelming that happens when you watch something in a movie theater with 400 people, right?” Smith said. He noted the film had production values as high as any of his other big movies, but asked: “Does it penetrate in the same way?” Netflix argues that today’s internet-ready TVs and surround sound systems can provide a the-
ater-quality experience at home. The company encourages filmmakers to consider using video technology called high dynamic range, which brightens images and makes details stand out, and the latest sound from Dolby Laboratories Inc. Both were used in “Bright.” At a new production space and offices in Hollywood, Netflix employs a color scientist and other technical experts to help filmmakers incorporate innovations. The company began promoting “Bright” on the streaming service back in March, much earlier than usual. Utilizing its extensive data about viewer tastes, it began showing movie trailers at that time to targeted subscribers. The promotions go only to customers who Netflix considers likely to enjoy the film based on their viewing history, Chris Jaffe, vice president of user interface innovation, told reporters earlier this month. The company’s computer algorithm
IBP/rtr
Bright is one of Netflix’s biggest gambits yet – a big-budget, fantasy thriller, with a major star (Will Smith), and now plans to release it in cinemas. looks at more than 100 factors to identify those subscribers, he said. “Bright” will also be released initially in two theaters in the United States and 10 in Britain. Most major chains have refused to show Netflix movies because of the company’s practice of releasing films at the same time online and
in theaters. Movies from traditional studios typically run exclusively in cinemas for about three months. It will be difficult to gauge if “Bright” is a hit, because Netflix does not disclose viewership data. While the filmmakers might have liked a wider run in theaters for “Bright,” they were impressed
by Netflix’s ability to release the film simultaneously in homes around the world, producer Bryan Unkeless said. “Bright” will be subtitled in 26 languages and dubbed in nine of them. “The global scope that Netflix offers was a huge plus for us,” Unkeless said. (rtr) Sputnik/Alexei Nikolsky/Sputnik via REUTERS
Facebook, Universal Music strike multi-year licensing deal
Facebook Inc and Universal Music Group on Thursday announced a global agreement that will enable users to upload videos featuring music from Universal’s library across the social media network as well as Instagram and Oculus. Through the agreement, which is Facebook’s first with a major record label, the social
media company will no longer have to require users to take down videos featuring music from Universal’s catalog due to copyright infringement. Terms of the deal were not disclosed. Facebook’s deal with Universal Music Group comes as the world’s largest social media site is making a
big push into video to keep users on its site and attract advertisers. Earlier this year it launched its Watch video service, which features shows from the likes of Buzzfeed, Discovery Communications as well as some sports like Major League Baseball. The partnership comes days after
Bloomberg reported that YouTube had signed a long-term agreement with Universal Music Group and Sony Music Entertainment. (https:// bloom.bg/2yYCYPs) The licensing deal could help Facebook better compete with Alphabet Inc’s YouTube since music videos are the most popular category
on the site, said Brian Wieser, an analyst at Pivotal Research. “With this deal, Facebook has licensed content from the biggest player in the biggest genre of video on YouTube,” he said. The multi-year agreement with Universal will be expanded to include Facebook Messenger, Universal said. (rtr)
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Russian President Vladimir Putin and governor of Tula region Alexei Dyumin take part in a gala match of the Night Hockey league at an ice rink in Red Square in Moscow, Russia December 22, 2017. Picture taken December 22, 2017.
Putin critic Navalny barred from Russian presidential election
MOSCOW - Russian opposition leader Alexei Navalny was barred on Monday from running in next year’s presidential election after officials ruled he was ineligible to take part due to a suspended prison sentence he says was trumped up. The decision by the central election commission was widely expected as election officials had repeatedly declared Navalny would be ineligible to run. Twelve members of the 13-member commission voted to bar Navalny. One member abstained, citing a possible conflict of interest. Navalny, 41, who polls show would struggle to beat incumbent Vladimir Putin in the March election, said he would appeal and called on his supporters to boycott the election and campaign
against it being held. “We knew this could happen, and so we have a straight-forward, clear plan,” Navalny said in a pre-recorded video released immediately after the decision.
“We announce a boycott of the election. The process in which we are called to participate is not a real election. It will feature only Putin and the candidates which he has personally selected.” Navalny said
he would use his campaign headquarters across Russia to support the boycott and monitor turnout on voting day, March 18. Polls show Putin, 65, who has dominated Russia’s political landscape for the last 17 years, is on course to be comfortably re-elected, making him eligible to serve another six years until 2024, when he turns 72. Allies laud Putin as a father-ofthe-nation figure who has restored
national pride and expanded Moscow’s global clout with interventions in Syria and Ukraine. News can also be heard in “Bali Image” at Global Radio FM 96.5 from 9.30 until 10.00 am. Listen to Global Radio FM at http:// globalfmbali.listen2myradio.com or live video streaming at http:// radioglobalfmbali.com and http:// ustream.tv/channel/global-fm-bali.