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PORTFOLIO 2019

Content Eonminu . . . . . . . . . . . . . . . . . . .04 Story . . . . . . . . . . . . . . . . . . . . . . 06 Executive statement . . . . . . . . 08 Brands laboratory . . . . . . . . . . 10

Services . . . . . . . . . . . . . . . . . . . 12 Commissioned projects . . . . 14 Partners . . . . . . . . . . . . . . . . . . . 26 Contact . . . . . . . . . . . . . . . . . . . . 28

Eonminu is a laboratory of strategic creativity for developing business solutions, a corporate design consultancy firm, operating as digital agency. The specialty of Eonminu is the development of brands and products, focused on business design and corporate communication systems. Eonminu has worked with public institutions, large and small companies, entrepreneurs, and independent professionals, creating solutions in diverse sectors: creative industries, education, cultural heritage, tourism (...)

Story Mauro Rojas created the project Eonminu Studio in 2013, with a 11-year experience as a free-lance designer, backed by a portfolio of his own projects, and motivated by his desire to develop businesses in the creative industry sector. Eonminu gains strength between 2016 and 2018, rethinking its business model as a firm focused on developing and managing brands and products. The beginnings of Mauro Rojas, founder and director, go back to 2002, when he was collaborating as a free-lance illustrator and creator of props for theatrical plays, and also working as a fashion assistant.

Mauro Rojas CEO and Founder of Eonminu

Executive statement Eonminu is a firm committed to developing initiatives that enhance the portfolio of companies, addressing positively the demands of society, towards cultivating a culture for social responsibility, innovation, continuous upgrading, and sustainable businesses.

Vision To be the leading business design digital agency, developing innovative corporate solutions in Ecuador.

Mission To promote the development of Ecuadorian society, fostering its evolution through disruptive creativity and business innovation.

Goals 1. To create corporate solutions that strengthen the portfolio of companies, attending optimally the demand of society. 2. To develop products that assertively diversify the market of the Ecuadorian creative industry. 3. To generate contents that boost the continuous improvement of corporate design in Ecuador.

Brands laboratory Eonminu is strongly linked to the beginnings of its founder, Mauro Rojas, who has developed transdisciplinary projects in the creative industry sector, a journey that gives life to this firm and placing its offer under the brands laboratory concept, receiving projects from diverse disciplines, according to demands of contemporary society.

Services Eonminu offers services aimed at developing brands in a comprehensive manner, from designing the business model of a new brand or the portfolio’s (re)formulation for an existing brand, going through product design and corporate communication. These services are based on a business development structure, with six interdisciplinary areas. The detail for each area can be reviewed in the Service Catalogue.

Brands’ development & management Development of brands under a sustainable businesses perspective, including the management of their assets, with focus on digital transformation.

Corporate communication Development of corporate communication systems, to strengthen their internal and external image, with concentration on visual identity.

Product design Creation of commercial systems, goods and services that specialize the portfolio of companies, according to the values of their brand.

Content development Production and planification of contents, to strengthen the brands’ values and their relationship with the public, aimed at digital communication.

Editorial design Editorial tools for upgrading corporate communication, on digital and printed media.

Advertising design Resources for boosting advertising campaigns, managing digital and printed media.

Commissioned projects Eonminu includes in its portfolio the projects that have been developed and directed by Mauro Rojas, since the beginning of his professional career, which have been transferred to the firm as assets that enrich its value proposition, because that trajectory has allowed Eonminu to come to life as a brand. These projects have been created for companies, public institutions, and entrepreneurs; also including a brief review on the products that Mauro Rojas has placed in the market.

Client: Amelia Sánchez.

Archaelogical rescue programs

Projects: PRA - PMB, Zancudo Cocha. Disciplines: corporate identity, editorial design, advertising design, illustration. Years: 2007, 2010.

The archaeological rescue programs (PRA) for Proyecto Multipropósito Baba (PMB) and the Airport of Tena (Zancudo Cocha project), were accomplished according to the requirements of the Ecuadorian law, for large infrastructure projects. These programs were directed by Amelia Sánchez, who commissioned the visual identity and communication system for both projects, to improve the development and presentation of technical reports, promoting a more attractive and professional image for the archaeological projects of Ecuador.

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1 Logo, Zancudo Cocha.

Report sheets, PRA - PMB.

Logo, PRA - PMB.

Stratigraphic report, Zancudo Cocha.

T-shirt, PRA - PMB.

Postcard, PRA - PMB.

CONSTRUMANÍA CONSTRUMANÍA is a company in the construction sector, led by Deysi León, civil engineer. The communicational concept of the

values of the brand was created with

Client: Deysi León. | Project: CONSTRUMANÍA.

its corporate identity system, which includes several resources: business

Disciplines: brand identity, advertising design, corporate communication.

cards, executive folders, quotation

Years: 2015, 2017.

forms, posters, among others.

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1 Brand’s concept, visual identity, logo.

Poster / Flyer.

Business card.

Quotation form.

PDPSE book The Programa para el Desarrollo de la Península de Santa Elena project, PDPSE, of ESPOL, commissioned its 1

official book, on the work done during the period 1998-2010, for which was

Client: ESPOL.

developed a full editorial process,

Project: PDPSE book.

including visual identity, illustrations,

Disciplines: editorial design, illustration.

iconography, and extra resources that

Team: Mauro Rojas / design direction, graphic concept. Tatiana Cedillo / layout, illustration. Franklin Alume / digital imagery, illustration.

highlight the social focus of the PDPSE.

Year: 2010. 2

3 1 Pages of the PDPSE book. 2

Each chapter of the book has its own illustrated cover.

Iconography that identify the activities of PDPSE.

Ni es cielo, ni es azul Ni es cielo ni es azul is a contemporary dance project created and directed by Carolina Pepper, who commissioned a comunication system to promote

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two presentations, which took place at theaters and outdoor spaces. Several pieces were created: posters, brochures, illustration and newspaper ads; the visual identity of the project was inspired by the sculptural image. 1 Official poster / second version. 2

Brochure / theatrical program.

Ad published in El Telégrafo newspaper (b/w)

Client: Carolina Pepper. Project: Ni es cielo, ni es azul. Disciplines: editorial design, illustration, advertising design. Year: 2008.

Ruta Mocora Ruta Mocora is a web-based product for the cultural tourism sector, created by María de los Ángeles Custoja. The brand identity was developed with

a liquid isotype and the visual concept for the web product, working also with Client: María de los Ángeles Custoja.

content creation for social media, and

Project: Ruta Mocora.

diverse iconography for public signage.

Disciplines: brand identity, advertising design, web design, content development.

1 The brand identity has a liquid isotype.

Year: 2015.

Iconographic identifiers for public signage.

Visual concept for the web platform.

El ferrocarril en la vida de mi pueblo

To Commemorate the 100th anniversary of the national railway, the Ministry of Culture and Heritage of Ecuador launched, in 2010, a series of public schools’ events for children in Durán, Yaguachi, Milagro, Naranjito and Bucay, cantons of Guayas Province. El Ferrocarril en la vida de mi pueblo reviews the influence of the railway on these towns; the official poster and an illustrated book were created for this project, that was inspired by children’s graphics and the interprovincial popular aesthetics. The book includes the drawings of the children who participated at the schools’ contests. 1 Characters that intervene in the narration of the illustrated book.

Cover of the book, for which its title was also illustrated.

The visual style is based on popular aesthetics and children’s drawings.

Client: Ministry of Culture and Heritage of Ecuador. Project: El ferrocarril en la vida de mi pueblo. Disciplines: editorial design, advertising design, illustration. Team: Mauro Rojas / art direction, design, edition, illustration. Dalton Rojas / art assistant. Franklin Alume / production collaborator. Year: 2010. 2

Assets of Eonminu and Mauro Rojas From an early age, Mauro Rojas has dreamed of creating products in areas related to art and design, preserving sketches and illustrations dating from the 1990s. In 2007, Mauro began a self-training process as an entrepreneur in the creative industry, working for reaching international projection. Since 2008, Mauro has developed projects that have been promoted inside and outside Ecuador, placing his production in the national market. Currently, Mauro Rojas promotes these projects to people and organizations linked to investment funds, to achieve entering large-scale markets.

Creation and ownership of projects: Mauro Rojas. Projects: several. Disciplines: commercial systems development, product design, brand creation, textile design, corporate identity, editorial design, graphics, visual and performing arts.

Partners Eonminu is backed by temporary partners, who have intervened in corporate design commissions, but also have collaborated in projects of Mauro Rojas’ portfolio. Some partners contribute on digital printing and sale of editorial collections, that Mauro Rojas places in the market under his homonymous brand.

Production collaborators Performing arts Tamara Ortega

The printing and distribution of the publishing collections of Eonminu and Mauro Rojas, have been possible thanks to:

Production assistance Tamara Ortega Yelena Intriago Freddy Cruz

Graphic design Tatiana Cedillo Vanessa Silva

Digital printing Alejandro Muñoz Su Copicentro

Online sale www.KIDO.com.ec

Illustration Tatiana Cedillo Dalton Rojas Franklin Alume

Photography Jorge Luis Gaibor Enrique Ordeñana Yelena Intriago Freddy Cruz

Video Yelena Intriago Freddy Cruz 27

Contact Email design@eonminu.co Whatsapp (+593 9) 6180 0289 Guayaquil, Ecuador

@Eonminu