2024 EOMG: Eastern Oregon Media Kit

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2024 Media Kit EASTERN OREGON GROUP

East Oregonian • Hermiston Herald • La Grande Observer • Baker City Herald Wallowa County Chieftain • Blue Mountain Eagle • Go! Eastern Oregon

Publishing • Digital • Advertising • Printing

LONG BEACH, WASH. ASTORIA HERMISTON SEASIDE PENDLETON ENTERPRISE

eo o group

EMPOWERING PRODUCERS OF FOOD & FIBER

LA GRANDE

BAKER CITY

eomediagroup.com

SALEM

JOHN DAY

REDMOND BEND

Eastern Oregon Group

Serving Umatilla, Union, Baker, Wallowa and Grant Counties

Newspaper Name

Publication Schedule

Print Circulation

Digital Paid Readership* Circulation Circulation

Unique Monthly Website Users

East Oregonian

Tues and Sat*

3992

968

4960

11408

134,004

3530

Hermiston Herald

Wed

4000

146

n/a

4000

12,744

458

La Grande Observer

Tues and Sat*

2378

419

2797

6433

51,445

973

Baker City Herald

Tues and Sat*

1506

310

1816

4177

38,996

806

Wallowa County Chieftain

Wed

1902

374

2276

5235

19,619

693

Blue Mountain Eagle

Wed

1592

293

1885

4336

43,138

785

* Northeast Oregon Weekender edition

24/7 access

Online advertising account management Pay your bill online View your ad orders Access past statements Download and print tearsheets All of your advertising information at your fingertips.

payments.eomediagroup.com

Newsletter Subscribers

* Readership is estimated at 2.3 readers per paid subscription, per AAM guidelines.

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Advertising Rates Eastern Oregon Group East Oregonian • Hermiston Herald • La Grande Observer • Baker City Herald • Wallowa County Chieftain • Blue Mountain Eagle

EO LGO BCH Open rate pci (black&white) $21 $13 $10.50 Add Color = $5 per column inch BROADSHEET

HH $13.50

WCC $13

BME $12

NOW $21

All East Zone 15% discount

INCHES

Full page (6x full depth)

129

$2,709

$1,677

$1,354.50

$1,741.50

$1,677

$1,548

$2,709

$11,403.60

Half-page box (4x16)

64

$1,344

$832

$672

$864

$832

$768

$1,344

$5,657.60

Half-page vertical (3xfull)

63

$1,323

$819

$661.50

$850.50

$819

$756

$1,323

$5,569.20

Half-page horiz. (6x10.5)

63

$1,323

$819

$661.50

$850.50

$819

$756

$1,323

$5,569.20

Quarter page vert. (3x10.5) 31.5

$661.50

$409.50

$330.75

$425.25

$409.50

$378

$661.50

$2,784.60

Quarter page horiz. (6x5)

30

$630

$390

$315

$405

$390

$360

$630

$2,652

Quarter page box (4x7.5)

30

$630

$390

$315

$405

$390

$360

$630

$2,652

Eighth page vert. (3x5)

15

$315

$195

$157.50

$202.50

$195

$180

$315

$1,326

Eighth page horiz. 6x 2.5

15

$315

$195

$157.50

$202.50

$195

$180

$315

$1,326

Eighth page vert. (2x7.5)

15

$315

$195

$157.50

$202.50

$195

$180

$315

$1,326

1/16 page horiz. 3x2.5

7

$147

$91

$73.50

$94.50

$91

$84

$147

$618.80

1/16 page vert. 2 x 3.5

7

$147

$91

$73.50

$94.50

$91

$84

$147

$618.80

1/32 page

3.5

$73.50

$45.50

$36.75

$47.25

$45.50

$42

$73.50

$618.80

Maximum Color Charge per ad = $250 for EO/LGO/BCH/HH • $375 for NOW • $150 for WCC & BME

Pick up discounts

(Pick up discounts do not apply to combo, non profit or color rates.)

East Oregonian, La Grande Observer, Baker City Herald, NOW: (run the same ad within a week) First = 25% off Hermiston Herald, Wallowa County Chieftain, Blue Mountain Eagle: First = 5% off Second = 10% off Third = Free EO Media Group: (Group buy discounts) Pick up your ad into any EOMG publication = 15% off

1/32 page

1/16 page Vertical

1/16 page Horizontal

Eighth page Vertical

Eighth page Horizontal

Eighth page Box

Quarter page Horiz.

Quarter page Vertical

Quarter page Box

Half page Horizontal

Half page Vertical

Half page Box

(1 column x 3.5”)

(6 column x 5”)

(2 column x 3.5”)

(3 column x 10.5”)

(3 column x 2.5”)

(4 column x 7.5”)

(2 column x 7.5”)

(6 column x 10.5”)

(6 column x 2.5”)

(3 column x 21.5”)

(3 column x 5”)

(4 column x 16”)

Advertising Rates Eastern Oregon Group

*county specific rate

Open Display

Class Display

Business Builder

Legal (Public)

Non-Profit

Political

$21.00 $21.00 $13.50 $25.00 $13.00 $10.50 $21.00 $13.00 $12.00

$21.00 $21.00 $13.50 $25.00 $13.50 $13.50 $21.00 $13.00 $9.75

$17.50 N/A N/A N/A N/A N/A N/A $8.75 $8.00

N/A N/A $13.50 N/A N/A N/A $13.00/$21.00* $13.00 $12.00

$17.00 $17.00 $10.75 $20.00 $9.50 $6.50 $17.00 $7.50 $6.25

$18.00 $18.00 $12.00 $23.00 $11.25 $9.00 $18.00 $7.50 $12.00

East Oregonian Northeast Oregon Weekender Hermiston Herald EO/HH Combo La Grande Observer Baker City Herald LG/BCH/EO Combo Wallowa County Chieftain Blue Mountain Eagle

Bulk Volume Contract Levels $2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $20,000 $25,000 $30,000 $40,000 $50,000 % Discount Off Open Rate 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%

Pick-up discounts East Oregonian, La Grande Observer, Baker City Herald, NOW: (run the same ad within one week) First = 25% off The Hermiston Herald, Wallowa County Chieftain, Blue Mountain Eagle: First = 5% off Second = 10% off Third = Free EO Media Group: (Group buy discounts) Pick-up your ad into any EOMG publication = 15% off Pick-up discounts do not apply to combo, non-profit or color rates.

Go! Magazine Advertising Rates

*with contract

Published Tuesdays in EO, LGO and BCH • Wednesdays in WCC, BME and HH INCHES SIZE OPEN RATE 12 WEEKS

$22.50 pci $20.25 pci* DISCOUNT -10% MODULAR SIZE 1/16 V 2.45 1col x 2.45” $55.13 $49.61 1/12 H 3 2col x 1.5” $67.50 $60.75 1/8 V 5 1col x 5” $112.50 $101.25 1/8 H 5 2col x 2.45” $112.50 $101.25 1/6 H 6.5 2col x 3.25” $146.25 $131.63 1/4 H 10 4col x 2.45” $225.00 $202.50 1/4 V 10 1col x 10” $225.00 $202.50 1/4 Box 10 2col x 5” $225.00 $202.50 1/3 H 13 4col x 3.25” $292.50 $263.25 1/2 V 20 2col x 10” $450.00 $405.00 1/2 H 20 4col x 5” $450.00 $405.00 Full Page 40 4col x 10” $900.00 $810.00

26 WEEKS $19.13 pci* -15%

52 WEEKS $18.00 pci* -20%

$46.87 $57.39 $95.65 $95.65 $124.35 $191.30 $191.30 $191.30 $248.69 $382.60 $382.60 $765.20

$44.10 $54.00 $90.00 $90.00 $117.00 $180.00 $180.00 $180.00 $234.00 $360.00 $360.00 $720.00

Go! Eastern Oregon sizes

1/16 Vertical

(1 column x 2.5”)

1/4 Vertical

(1 column x 10”)

1/12 page

(2 column x 1.5”)

1/4 Box

(2 column x 5”)

1/8 Vertical

1/8 Horizontal

1/3 page

1/2 Horizontal

(1 column x 5”)

(4 column x 3.3”)

(2 column x 2.5”)

(4 column x 5”)

1/6 Page

(2 column x 3.3”)

1/2 Vertical

(2 column x 10”)

1/4 Horizontal (4 column x 2.5”)

Full Page

(4 column x 10”)

Preprinted Advertising East Oregonian • Hermiston Herald • La Grande Observer • Baker City Herald • Wallowa County Chieftain • Blue Mountain Eagle Preprint Rates

Single Sheet

4pg std/8pg tab

8pg std/16pg tab

East Oregonian

$255.30

$266.40

$277.50

$314.50

$325.60

$333.00

Hermiston Herald

$276.00

$288.00

$300.00

$340.00

$352.00

$360.00

La Grande Observer

$180.00

$215.00

$250.00

$265.00

$280.00

$295.00

Baker City Herald

$180.00

$215.00

$230.00

$250.00

$265.00

$280.00

Wallowa County Chieftain

$180.00

$215.00

$230.00

$250.00

$265.00

$280.00

Blue Mountain Eagle

$180.00

$215.00

$230.00

$250.00

$265.00

$280.00

Preprint Frequency Discounts 12x 24x 36x 52x

5% 10% 15% 20%

14pg std/28pg tab 20pg std/40pg tab

Over 20/40

Single Sheets: Unfolded 8-1/2” x 11” single sheet inserts should be printed on 70lb. or heavier stock.

Delivery: Preprinted ad inserts are delivered to the newspaper at advertisers expense and should arrive 7 working day prior to insertion date. Deliveries are accepted Monday-Friday 9 a.m - 4 p.m.

Shipment: Shipment should be on standard pallets. Each should be clearly labeled with Advertiser name, number of inserts and insertion date. Maximum Size: Preprinted ad inserts must fit within the

newspaper. Maximum dimension is 11-1/4” x 11-1/4” (inserts need folded if larger)

Digital Rates Rates • Marketing Plans • Sizes Marketing Plans • Targeted ads • Websites • Landing pages • Search engine optimization

Digital Ad Rates

Digital Banner Ad Sizes

Digital Banners

CPM $10

300 x 250 px

Premium ads

CPM $12.50

300 x 600 px

Impact ads

CPM $20

320 x 50 px

Shopable ads

CPM $12.50

Featured ads

$75/week

Video + Production

CPM $25

Facebook/Instagram Posts

$50/post

Newsletter Sponsors 375 x 211 px

$50/post

Ultimate: Premium ad + Impact

CPM $25

CPM = Cost per 1,000 impressions

468 x 60 px 728 x 90 px 970 x 90 px 970 x 250 px 1024 x 768 px

Homepage Takeover Your ad appears in every availble banner ad position in every banner ad size East Oregonian

$500 per day

Hermiston Herald

$250 per day

La Grande Observer

$350 per day

Baker City Herald

$350 per day

Wallowa County Chieftain

$250 per day

Blue Mountain Eagle

$250 per day

All digital billed weekly for unlimited posts within a week.

Contact your advertising rep for marketing plan price quotes.

Specifications, Deadlines & Important Info Advertising copy dealines East Oregonian Tuesday Display Tuesday B-Section Tuesday Classifieds

Friday, 10am Friday, 10am Monday, Noon

Northeast Oregon Weekender Saturday Display Saturday B-Section Saturday Classifieds

Thursday, 10am Thursday, 10am Friday, Noon

Hermiston Herald Wednesday Display Wednesday Classifieds

Monday, 9am Monday, 3pm

Display advertising (Broadsheet) Electronically supplied ad materials:

Preferred format: PDF with embedded fonts and graphics. Color ads should be built in CMYK format.

Other acceptable formats: .tiff or .eps sent as individual items (do not include in document file) EO Media Group reserves the right to make font substitutions when necessary.

Sending press-ready ads or ad materials: Materials can be emailed to your advertising representitive Credit cards accespted by EO Media Group for advertising.

La Grande Observer Tuesday Display Tuesday B-Section Tuesday Classifieds

Friday, 10am Friday, 10am Monday, Noon

Baker City Herald Tuesday Display Tuesday B-Section Tuesday Classifieds

Friday, 10am Friday, 10am Monday, Noon

Wallowa County Chieftain Wednesday Display Wednesday Classifieds

Monday, 9:30am Tuesday, 8:30am

Blue Mountain Eagle Wednesday Display Wednesday Classifieds

Monday, 9am Monday, 9am

Go! Eastern Oregon Magazine Publishes Tues. and Wed.

Wednesday, Noon

Deadlines may change for holidays and special sections

Terms and conditions Acceptance of advertising: EO Media Group reserves the right to revise or reject any advertisement.

No advertising may be brokered or resold.

Ad sizes: The minimum size display ad is one column by 1 inch. All advertisements are billed by the 1/2 inch.

Ads that imitate news material: Any advertising designed to imitate news material will have the word “advertisement” set above the ad and be bordered on all four sides.

The publisher assumes no financial responsibility for typographical errors in duration of publication, wrong classification, the omission of copy (partially or completely) or complete omission of the total ad in either classified, display advertising or special section projects. Liability for errors or omissions shall not exceed the cost to the advertiser(s) of the portion of space occupied by such error.

Position of advertisements: Requests for special positioning will be given every consideration whenever possible, but are not guaranteed.

The Northeast Oregon Weekender edition covers news and issues that are important to Umatilla, Morrow, Baker, Union, Wallowa and Grant Counties.

Omissions and errors: EO Media Group will exercise due care to prevent omissions and mistakes. Liability for any error in any advertisement published shall not exceed the proportionate space in which the error occured. Credit, when allowable, will apply to the first insertion only.

Cancellation of advertisements: Any ad canceled past deadline may be billed at 25% of the cost of that ad.

Display advertising (Broadsheet) Broadsheet page size = 6 columns (10.5”) x 21.25” 1 column

1-5/8”

1.625”

2 columns

3-3/8”

3.375”

3 columns

5-1/8”

5.125”

4 columns

6-7/8”

6.875”

5 columns

8-3/4”

8.75”

6 columns

10-1/2”

10.5”

Payment for advertising: Billed accounts are due and payable on or before the 10th day of the month following publication. When any part of an account becomes delinquent, the entire amount shall become due and payable and any existing agreement may be canceled. Bills not paid within 30 days are subject to a 11/2% monthly finance charge (18% annually) Advertiser is ultimately responsible and liable for payment in the event that the agency defaults payment to publisher.

Contract cancellation and revisions: If you have to cancel your advertising agreement, the space used will be charged at the rate earned. Upon cancellation or at the end of your contract year, the rate will be adjusted to the level of inches actually run. Cancellation of print ads must be received 48 hours prior to the publication in which the ad is to run.

REPRESENTATIVES: Oregon Newspaper Publishers Association 7150 SW Hampton Street Portland, OR 97223 • 503-624-6397

Miners Jubilee BCH Agri-Business (Summer)

EO/HH/LGO/BCH/WCC/BME Limited Time 50% off advertising!

01

EO/HH/LGO/BCH/WCC/BME

07

JAN

JUL

2024

2024

Farm City Ag and Home Show

Umailla County Fair/Farm City Pro Rodeo EO/HH Football Kick-Off

EO/HH

National FFA Week/Student Profiles EO/HH/LGO/BCH/WCC/BME

02

FEB

District Basketball Section BME

EO/HH/LGO/BCH/WCC/BME

08

Umatilla County Living

LGO/BCH

Discover Wallowa County

Pendleton Round-Up Magazine

WCC

MAR

LGO

EO/HH/LGO/BCH/WCC/BME

09

History BME

SEP Travel Eastern Oregon Magazine 2024

2024

Limited Time 50% off advertising!

Hells Canyon Mule Days

EO/HH

Union County Community Map

Hunt Guide BME

Break Sales Blitz EO/HH AUG Coffee Screen Scene Sales Blitz LGO/BCH

2024

2024

03

Chief Joseph Days WCC Union County Adventure Guide LGO

EO/HH/LGO/BCH/WCC/BME

Explore Grant County

Agri-Business (Fall)

BME

EO/HH/LGO/BCH/WCC/BME

Agri-Business (Spring)

Grant County Giving Back BME Taste of Baker BCH Firefighters Profiles EO/HH

EO/HH/LGO/BCH/WCC/BME

04

Go Explore Baker County

2024

EO/HH/LGO/BCH/WCC/BME

BCH

APR Oregon Rodeo Preview

10

OCT 2024

Discover Eastern Oregon EO/HH

Holiday Gift Guide WCC Veterans Day Flag WCC

Go Explore Union County LGO Graduation ‘23 EO/HH/LGO/BCH/ WCC/BME

05

John Day Walking Map BME

MAY Memorial Day Flag WCC 2024

Wallowa County Walking Map WCC

11

NOV

2024

Baker City Walking Map BCH

Year in Review LGO/BCH/WCC/EO Santa, You’ve Got Mail! WCC/BME Cutest Pet Calendars

Wallowa County Fair Book WCC 4th of July Flag WCC

06

JUN 2024

Go! EO Magazine Sales Blitz

EO/HH/LGO/BCH/WCC/BME Limited Time 50% off advertising!

EO/HH/LGO/BCH/WCC/BME

12

DEC

2024

2024 Feature Sections Schedule

Northeast Oregon Weekend Edition (NOW) Sales Blitz

Commercial Printing In addition to printing EO Media Group newspapers, the EO Media Group commercial printing department prints many other publications in our region, including newspapers on the West Coast from Crescent City, California to Long Beach, Washington, Columbia County, Eastern Oregon and the Willamette Valley.

EO Media Group commercial printing also prints full color retail advertising supplements, high school and college newspapers. The jobs are printed on a Tensor 1400 cold web press using process color and the latest computer-to-plate technology.

EO Media Group commercial printing department has a helpful and knowledgeable prepress department to assist you getting you job from the idea stage to press, including graphic design services. A digital flip book can be produced for all commercially printed publications.

Call John Bruijn at 971-704-1711 to quote your print job.

Broadsheet format

Tabloid format

Broadsheet Newspapers

Tabloid Newspapers

Broadsheet newspaper for daily, weekly and monthly publishers who prefer a full page format.

An alternative to full size broadsheet newspaper.

Excellent for special interest publications, retail flyers and inserts.

Minimum pages per section: 2 Maximum pages per section: 16 Maximum color per section: 12 Page size: 11.5” x 22.75” Live image area: 10.5” x 21.5” Additional sections can be printed and inserted together.

Minimum pages per section: 4 Maximum pages per section: 32 Maximum color per section: 24 Page size: 11.5” x 11.5” Live image area: 10.5” x 10.5” Additional sections can be printed and inserted together for larger publications.

Insertion and Labeling Insertion: Preprinted advertising or addition sections can be inserted into your publication for $25/1000 Labeling: Addresses from your list can be inkjet printed directly onto your publication for $25/1000

Process color Enhance your publication with full color.

Graphic Design Services + Commercial graphic design available Specialty publishing available for magazines, glossy paper products and more.

Call John at 971-704-1711 for a quote