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Future-proofing eCommerce 5 challenges for eCommerce you'll need to be thinking about for 2023 and beyond.

Table of contents Introduction

5 emerging challenges in eCommerce

eCommerce for the next digital era

Remaining ahead of the curve in adapting to new technology and consumer behaviours during rapid change

Navigating immersive technology’s role in eCommerce

Driving sales and loyalty in times of economic downturn

The moving goal posts of personalised customer experience

Where next?

Sources

eCommerce is the foundation of any brand strategy involving a digital customer experience and purchasing touchpoint. The pandemic drove an unprecedented acceleration in online buying behaviour. Even consumers who had previously shown little or no interest in online shopping embraced new technology and experiences - and they’ve kept shopping online ever since.2 Despite the fact that the rapid global growth of eCommerce is now slowing, by 2025 it is expected that 49.7% of non-food retail purchases will be made online.2 As marketing, brand and digital leaders, how can you future-proof your existing eCommerce strategy to ensure your business remains successful for years to come?

eCommerce isn’t the cherry on the cake, it’s the new cake.1 Jean Paul Ago Ex. CEO L’Oreal

Read on to uncover the top emerging trends, and how organisations can tackle the challenges they present.

We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing.1 Dave Chaffey Digital Marketing Leader

5 emerging challenges in eCommerce 1. eCommerce for the next digital era.

3. Navigating immersive technology’s role in eCommerce. Challenge: Technology is constantly evolving - from immersive use of AR/VR in web2.0 to crypto transactions and the metaverse. How do you know what to bring into your eCommerce journey - and when?

Challenge: eCommerce once led the digital era; now it needs to evolve to keep up with other emerging technology and behaviours.

Impact on business: Being able to integrate new technologies to an existing eCommerce platform is fundamental to responding pro-actively to our changing world. Although tech like VR has had low adoption so far, the key is knowing when to invest to stay ahead of the curve without missing the mark.

Impact on business: Without staying on the front foot, a tired eCommerce experience risks presenting your brand as irrelevant to today’s consumer.

4. Driving sales and loyalty in times of economic downturn.

2. Remaining ahead of the curve in adapting to new technology and consumer behaviours during rapid change.

Challenge: When consumers are becoming ever more cautious with their precious cash, how do you optimise an eCommerce website to maximise sales? Impact on business: By understanding where and how a brand can add value to the eCommerce journey, businesses run the best chance of maintaining sales.

Challenge: When our world changes so quickly, how do you use an eCommerce platform to both help you stay ahead of emerging trends, and react to and integrate new technology or consumer behaviours?

5. The moving goal posts of personalised customer experience.

Impact on business: Without the insight to adapt to user behaviour, and ability to understand it, an eCommerce platform runs the risk of becoming sub-optimised over time.

Challenge: As technology becomes more sophisticated and consumers become used to tailored experiences, they expect brands to know and understand them better than ever before. How can you continue to meet their rising expectations? Impact on business: It’s critical that you identify where and how personalisation can add real, tangible value to a consumer across the eCommerce journey. On the following pages, we’ll take a deep dive into each of these 5 key eCommerce challenges, and the solutions available to help your business navigate each and find success. 5

Challenge 1 eCommerce for the next digital era.

The emerging digital trends impacting eCommerce... • The rise of live-stream / social shopping: following success in Asia and Latin America, this is set to evolve into a $1 trillion global industry across platforms such as Amazon Live, TikTok Shop, Instagram Live and Twitch.1 • The social search for products: social commerce has become a discovery platform and will continue to drive meaningful commerce (vs. impulsive spending). >50% of Gen Z will make a purchase after finding the product on TikTok #TikTokMadeMeBuyIt.2 • Connected Commerce & Voice: The slow rise of voice search on mobile and in consumers’ homes has increased: 27% of the global population is now using voice search on mobile devices3 • The increasingly divergent roles of eCommerce and in-store: 74% of shoppers research online before going in-store5 as the two experiences develop increasingly divergent roles. eCommerce must deliver specificity and efficiency, whilst in-store has the job of inspiration and ‘retailtainment’.5

...And the emerging digital consumer. Building trust: Younger generations find trust in peers and influencers - 65% have purchased based on an influencer’s recommendation.6 Brands must shift their shopping conversation and eCommerce journey to accommodate this.1 • Mobile wallet: Gen Z has grown up in a digitised world, and expects mobile wallet payment, and services such as Klarna BNPL (buy now, pay later) as standard.6

20% In certain discretionary categories up to 20% of respondents say purchases would not have occurred without buy now pay later.7

Q: How can platforms scale to meet the need for large enterprises to be future-proofed? A: Platforms like Adobe Commerce integrate everything from Enterprise Resource Planning (ERP) to Content Management Systems (CMS) and Order Management Systems (OMS). Its headless architecture gives enterprises the ability to deploy new front-end customer experiences across channels, without interrupting back-end processes giving businesses confidence to innovate and evolve their eCommerce presence continuously. In addition, the agility of the platform allows enterprises to scale across multiple geographies / regions, across multiple brands or product lines and across channels (e.g. emerging social platforms). The value of Adobe Commerce’s API-first approach for future-proofing your business was felt by Marie Claire during their transition into an omni-channel eCommerce leader.1 Selco benefitted from the integration of Enterprise Resource Planning within Adobe Commerce which enabled them to streamline processes and unlock new growth.2

Q: What should you look for in terms of social commerce capabilities and product search across social media? A: The ability to provide a seamless transition between your eCommerce site and social platforms is critical for a good customer experience in today’s fluid customer journey. Adobe Commerce’s API-first architecture offers a headless/composable approach. This not only delivers the seamless transitions between eCommerce site and social media but means that there is no limiting factor for businesses wanting to innovate. Tops Tiles has invested in an omni-channel approach using Adobe Commerce and recently expanded into selling across TikTok. This contributed towards a rise in revenue of 8% to almost £250m in the year to 1 October 2022.3

Challenge 2 Remaining ahead of the curve in adapting to new technology and consumer behaviours during rapid change.

“There isn’t an industry in the world that is immune to the influence of artificial intelligence (AI). ” 1

What types of needs and behaviours can AI help us identify? • Personalisation: Algorithms can quickly identify preferences and trends in customer behaviour and drive product recommendations, cross-sell or upsell opportunities – all positively impacting the bottom line. • Fraud and risk: Machine-learning technology can help fraud prevention teams identify online fraud as it happens.

Artificial intelligence (AI) is increasingly becoming part of our everyday lives, and the same is true in eCommerce. AI helps marketers to make smarter business decisions, based on customer and behaviour data, in order to optimise the eCommerce journey and user experience.2

• Customer service: AI can help to traffic customers effectively to the correct information or resolution of an issue.

With consumer expectations of brands and businesses changing so quickly, the power of AI within an eCommerce platform is significant in supporting continuous optimisation and identifying new needs and behaviours to respond to.

AI software spend to reach

$64bn

by 2025. 4

Data-driven organizations are 23 times more likely to acquire customers.3

Q: When choosing an eCommerce platform, what are the key features to look for to ensure its fit for embracing future tech? A: Headless architecture is a useful feature when ensuring an eCommerce solution is future-facing, as it decouples the backend, allowing you to innovate across the front-end with AR, VR, social platforms and future technologies. Other important features of a future-facing eCommerce platform are: • being cloud-based • offering flexible templates • providing multi-channel, market and country support • being API-first for ease of integration • having robust ecosystems of partners and developers • offering flexibility to support different business models including B2B, B2C and D2C Alshaya Group were able to leverage these features within Adobe Commerce to drive a digital retail transformation in the Middle East. 6

By 2025, artificial intelligence (AI) is predicted to drive 95% of customer experience. 5 By ensuring an eCommerce platform is regularly updated, enterprises are able to continously take advantage of new functionality and security fixes, getting the most out of their investment and ensuring they remain ‘future-ready’.

Q: How can an eCommerce platform such as Adobe Commerce help identify opportunities to increase conversions? A: The platform is powered by Sensei, Adobe’s AI capability that automatically analyses shopper behaviour using machine learning to make intelligent recommendations to users as they browse a store front.

Q: How does a platform like Adobe Commerce help business understand why users are not converting on a site? A: The platform allows you to get more value from your database, along with other systems, to better understand product response metrics, channel usage, customer lifecycle, browsing vs. purchase habits, average order value and more. Collectively, these intelligent tools (powered by Adobe Sensei) allow you to find and make the most of your most valuable customers. Lenovo created a contextual conversation that allowed them to better predict customer needs. The company used data from previous marketing efforts to make more effective data-driven decisions about future campaigns. Personalization at this scale is not easy, but for Lenovo, it’s forecast that it could boost revenue by up to $70 million. 7

Challenge 3 Navigating immersive technology and its role in eCommerce.

Evolving Web 2.0 How the Internet of Things (IoT) and machine-to-machine (M2M) are impacting eCommerce As more products and services become IoT-enabled, the connectivity between the eCommerce experience and the item being purchased will increase.1 Products will become media, as screens and labels are increasingly used to connect the item with added-value information, entertainment and offers.1

90% of consumers said a virtual dressing room would increase the likelihood of purchase.3

The growing role of immersive technologies AR and VR will continue to revolutionise consumers’ experiences online through virtual try-ons (VTOs), in-store walk-throughs, product demos and access to product information such as user guides.2

60%

Google is also known to be incorporating AR images into paid and organic search results.2 AR and VR have been shown to reduce the friction of buying online, by reducing returns and improving marketing stand-out.2

of consumers said gamification would increase likelihood of purchase.3

Towards Web 3.0 Blockchain & Cryptocurrency: Whilst more in the realms of Web 3.0, crypto is expected to expand the digital wallet trend and BNPL model, further reducing friction at point of purchase.4 Metaverse: A fully immersive shopping experience will undoubtedly impact the longer-term evolution of eCommerce as metaverse buyers purchasing virtual items turn into real-life customers - and the lines between digital and physical retail continue to blur.4

Q: What foundations does a platform like Adobe Commerce provide for immersive technology? A: New AR and 3D shopping tools from Adobe Research/ Adobe Commerce help deliver rich in-store shopping experiences such as scanning products on mobile for personalised recommendations, price comparisons, reviews and product details. They also empower retailers to respond to their customers in real-time. Using out-of-box Adobe features, Tom Dixon transformed their eCommerce platform into a best-in-class shopping experience that allowed its customers to immerse themselves in each family of products and material groups.

Adobe has also previewed cutting-edge tools to bring eCommerce to the metaverse and embed AR shopping capabilities within websites. For more information on Adobe’s metaverse related initiatives, visit www.adobe.com/metaverse.html

Q: What features does Adobe Commerce offer to help enterprises invest in new technologies? A: The open API of Adobe Commerce’s architecture enables enterprises to integrate any other system of new technology at speed. Its headless architecture facilitates innovation and experimentation with new front-end technologies such as AR, VR and social platforms.

Web 3.0 is a moment of reset between consumers and brands... a tremendous opportunity for brands to connect. Jean Paul Ago Ex. CEO L’Oreal

Challenge 4 When consumers are becoming ever more cautious with their precious cash, how do you optimise an eCommerce website to maximise sales? According to the Harvard Business Review, the most effective approach to a recession is to pull away from your competitors by developing flexibility, maintaining customer loyalty and making wise spending decisions. And central to this is customer experience.1 84% of companies that improve customer experience report increased revenue.2

Consumers are researching more, but spending less As inflation and the cost-of-living continue to hit consumers’ pockets, history tells us they will research more in order to make smarter decisions. eCommerce brands should demonstrate value through searchable content and throughout the purchase and fulfilment journey, meeting consumers’ desire for information.3

Difference in conversion behaviour, 2021 Vs 2022

75%

2021

2022

50%

25%

Visited PDP

Add to basket

Checkout

Payment

Source: Capgemini and IMRG

3 ways to maximise your CX for a downturn

conversions. This is all powered by sensei, an intelligence layer that understands and predicts customer data to make product recommendations and enable search across the entire site.

1. Focus on the 3 big wins of CX by finding solutions that:

Q: What functionality does Adobe Commerce have that may help brands tackle and win share of wallet?

• Cut costs • Increase customer connection to the brand • Are easily scalable In most cases, this comes down to technology - and your choice of eCommerce platforms has a significant role to play.2 Maintaining or increasing investment in CX, technology and marketing during a recession has been shown to pay-off in the longer-term.4 2. Understand how consumers might be trading down: Consumers are known to get creative during economic downturn. By understanding how they’re trading down, brands can target higher socioeconomic groups, bringing in new customers to manage declining segments.4 3. Speak to cost-conscious customers: When price-sensitivity is top of mind, messaging and signals must focus on value throughout the journey. However, this doesn’t always need to be price-points.4

Q: How can an eCommerce platform help in providing value to the consumer? A: eCommerce platforms like Adobe Commerce enable enterprises to offer value to their customers through datadriven experiences. It is possible to reward repeat shoppers with promotions and exclusive shopping experiences, driving brand loyalty. Platforms can also make recommendations on what dynamic content and pricing shoppers see when they visit your site based on previous activity. This increases the quality of the shopping experience and in turn, increases

A: In 2021, 52% of eCommerce was via a mobile device.5 Adobe Commerce offers the ability to build progressive web apps (PWA) to enable eCommerce websites to function similarly to an app. Its use has been shown to improve customer satisfaction, increase conversion and boost SEO rankings – all contributors to winning a greater share of wallet online. Similarly, the use of Sensei AI as part of the Adobe Commerce platform drives personalisation and product recommendations (see answer above) - both of which are proven to improve share of wallet.

Q: What functionality does Adobe Commerce have that can help to reduce costs elsewhere in the business? A: The accessibility of the platform allows for impact on cost across multiple areas of an eCommerce site including:(i) low-level dependency on development teams for inhouse system integration and front-end changes; (ii) its PWA, headless framework and low-level code demands less development time; (iii) enterprises with multiple brands or shop fronts can host from a single platform. By investing in Adobe Commerce, one of Europe’s largest plastics suppliers Vlink VTS were able to make costs savings they describe as ‘enormous’. Adobe Commerce allowed them to reduce the load of calls to their internal sales team, while improving online sales and stock inventory turnover. 6

Challenge 5 The moving goal posts of personalised CX As technology becomes more sophisticated, consumers are used to tailored experiences in every area of their lives. There is now an expectation that brands will know them and understand their needs.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.1 Jeff Bezos Amazon

Why invest in eCommerce technology to improve personalisation? 35% of business executives claim that digital transformation helps them to better meet customer expectations, and 38% of executives plan to invest more in technology to make it their competitive advantage. 2

80%

of consumers are more likely to buy from a company that provides a tailored experience.3

The value of personalisation Today’s consumers are omnichannel shoppers. They expect online shopping experiences to match their in-store experience, through the website’s UX and personalisation of products based on their preferences. Email is still underused to truly personalise interactions with consumers. When used effectively, re-marketing and email prompts for viewed products and abandoned carts can drive revenue.6 Personalisation also extends beyond recommendations to parts of the journey such as using Bring-Your-Own-Identity (BYOI) log-ins.6 Consumers spend 34% more when targeted with personalised offers.5

Q: How can platforms like Adobe Commerce help businesses respond to changing consumer expectations?

A: With a bigger fight for share of wallet today, brands must be consistent in meeting and exceeding customer expectations. From an eCommerce perspective, this means the ability to quickly update the front-end and integrate with different platforms and new technology. Adobe’s composable abilities enable you to tailor your site’s presentation layer (the parts the customer sees) as you want. It’s also possible for users to quickly maintain and update storefronts without having to route changes through IT, which can often slow the process significantly.

Q: How do platforms like Adobe Commerce add value in terms of personalisation? A: Adobe Commerce natively supports personalised promotions, emails and dynamic product recommendations. Additional capabilities are available in Adobe Target via the Adobe Experience Platform Data Connector, which makes it simple to customise crosschannel personalisation.

How personal is personal? Personalisation still has a love-hate reputation amongst consumers. Some see it as part of the brand’s customer experience; others as an intrusion of privacy.

49%

of consumers want quick access to recently viewed products4

39%

want their account information stored / updated4

38%

want the ability to opt-out of personalisation so they aren’t tracked4

30%

want promotions customised based on current and past behaviour4

Where next? With the eCommerce landscape expected to continue evolving rapidly in the coming years, it’s critical your business has the tools to keep up and remain competitive.

1. Built for enterprise Adobe Commerce is a perfect fit for enterprises wanting to: • Sell in multiple geographies. With a platform that supports multiple currencies and tax rates, accented characters and left to right text, and integration with global shipping carriers, Adobe Commerce will allow your business to grow globally- whether you’re already selling internationally, or it’s in the pipeline.1

• Integrate their eCommerce platform with existing business processes and systems. It’s easy to integrate Adobe Commerce with third-party applications using efficient web APIs with REST and GraphQL support. Smoothly manage interactions between extensions using plug-ins and dependency injection software design patterns.1

• Execute a true omnichannel experience for customers across a variety of channels. Amongst other features, Adobe Experience Platform Data Connector makes it simple to customise crosschannel personalisation.2 Adobe Commerce has enabled the likes of Marie Claire3, Paul Smith and Topps Tiles to transform their omnichannel offerings.

2. Quick upgrades

• Manage multiple brands and / or product lines. With Adobe Commerce, merchants are able to sort categories so products appear in alphabetical order; can put bestsellers at the top; or can ensure any sold out items always appear at the very end of a category. It’s also possible to simply drag and drop products within a category to change their position. Product rules also streamline your workflow, enabling you to automatically assign products to categories based on specific attributes or criteria.1 Accenture recently undertook research which revealed Adobe Commerce’s ability to process 1,033 B2C orders per minute and 575 B2B orders per hour.4

83% of security incidents occur within outdated software and according to IBM, the average cost of a data breach is now $3.68M.5 Adobe Commerce is updated 4x each year (aside from patches and constant monitoring for improvements) to ensure it remains fit for purpose and able to integrate emerging technologies. Teams are able to make front-end updates easily, without affecting back-end set-up. Adobe Commerce publishes a release calendar annually to facilitate merchants’ planning processes and recommends upgrading each patch release cycle.

• Drive loyalty with customer rewards and exclusive benefits. With Adobe Commerce, you can reward purchases, registration, product reviews and other actions. You can also offer exclusive shopping experiences and wish lists that can be made public.1 This is just some of the functionality that allows merchants to offer value to their customers, in turn driving loyalty.

3. The power of a headless solution With the demands of today’s eCommerce, enterprise businesses require a platform that can be truly personalised. Adobe Commerce can be deployed as headless decoupled architecture that provides all commerce services and data through a GraphQL API layer. This enables merchants to accelerate content development, fast track innovations, experiment at will, and scale their businesses more efficiently.

4. Fit for a 21st century eCommerce experience Adobe Commerce is integrated with Adobe Sensei which uses artificial intelligence and machine-learning algorithms to perform a deep analysis of aggregated visitor data6, unlocking invaluable customer insights. Adobe Commerce will continue to advance AI-powered innovation through Adobe Sensei. The platform has strengths in front-end management, search and merchandising, and digital products and subscriptions7, making it the perfect platform to meet the expectations of the modern shopper.

5. Quick deployment Adobe Commerce empowers teams all over the world to deploy websites quickly. Its testing framework reduces time-to-market and improves code quality. Alshaya Group was able to launch an impressive 30 eCommerce sites and 2 mobile apps in 12 months. In doing so, they achieved a 268% year-over-year growth in online transactions.8

6. Empowers teams Adobe Commerce’s simple interface and tools enables marketing and digital teams to maintain and manage storefronts without involving IT or development partners.1 What’s more, with Adobe Commerce your business will naturally become more experience-driven which has been found to drive 1.6x greater personal satisfaction and 1.6x greater team satisfaction among employees. Happy employees = happy customers.9

Sources Page 3

Page 7

1. 24 best eCommerce quotes for digital sellers

1. Omnichannel in 18 months:the Boutique Marie Claire story

www.fastspring.com/blog/24-best-ecommerce-quotes-for-digital-sellers

https://business.adobe.com/customer-success-stories/marie-claire-casestudy

2. Ecommerce Delivery Benchmark Report 2022 https://info.metapack.com/rs/700-ZMT-762/images/Ecommerce%20 Delivery%20Benchmark%20Report%202022%20%282%29.pdf

Page 4 1. E-commerce marketing trends for 2021

2. An innovative B2B sales app https://business.adobe.com/customer-success-stories/selco-case-study

3. Topps Tiles posts record sales as it launches on Very and TikTok https://www.retailgazette.co.uk/blog/2022/11/topps-tiles-very/

https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-marketing-trends/

Pages 8-9

Page 6

1. Four Ways Artificial Intelligence Is Transforming E-Commerce

1. The top three retail and e-commerce trends set to shape 2023 https://www.thedrum.com/news/2022/09/20/the-top-three-retail-and-ecommerce-trends-set-shape-2023

2. Half of young consumers make a purchase after finding it on TikTok, AR a big driver

https://www.forbes.com/sites/theyec/2022/02/15/four-ways-artificialintelligence-is-transforming-e-commerce

2. Importance of AI in the eCommerce industry https://www.divante.com/blog/ai-in-ecommerce-benefits-andexamples#:~:text=AI%20plays%20an%20enormous%20role,uses%20of%20 AI%20in%20eCommerce.

https://internetretailing.net/customer/half-of-young-consumers-make-apurchase-after-finding-it-on-tiktok-ar-a-big-driver-24683/

3. Five facts: How customer analytics boosts corporate performance

3. Voice search mobile-use statistics

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/ourinsights/five-facts-how-customer-analytics-boosts-corporate-performance

https://www.thinkwithgoogle.com/marketing-strategies/search/voice-searchmobile-use-statistics/

4. E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-marketing-trends/

5. In-store related shopping search statistics https://www.thinkwithgoogle.com/marketing-strategies/search/in-store-relatedshopping-search-statistics/

4. AI Software Spend Will Double From 2021 To 2025, Reaching $64 Billion https://www.forrester.com/blogs/ai-software-spend-will-double-from-2021-to2025-to-reach-64-billion-and-grow-50-faster-than-the-overall-software-market/

5. AI will power 95% of customer interactions by 2025 https://aibusiness.com/automation/ai-will-power-95-of-customer-interactionsby-2025

6. Generation-Z Online Shopping Habits

6. Alshaya Group uses Adobe Commerce to drive a digital retail transformation in the Middle East

https://www.apptus.com/blog/generation-z-online-shopping-habits/

https://www.retailgazette.co.uk/blog/2022/11/topps-tiles-very/

7. McKinsey & Company. New trends in US consumer digital payments

7. Lenovo speaks fluent e-commerce with Adobe

https://www.mckinsey.com/industries/financial-services/our-insights/bankingmatters/consumer-trends-in-digital-payments

https://business.adobe.com/no/customer-success-stories/lenovo-case-study. html

Pages 10-11

4. The Shopper Speaks: The online customer experience should reign supreme

1. E-commerce marketing trends for 2021

https://www.digitalcommerce360.com/2022/11/01/the-shopper-speaks-theonline-customer-experience-should-reign-supreme/

https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-marketing-trends/

2. The Growing Role of AR and VR in Ecommerce https://esw.com/blog/the-growing-role-of-ar-and-vr-in-ecommerce

3. Cumulative revenue of top 10 use cases/segments of artificial intelligence (AI) market worldwide, between 2016 and 2025 https://www.statista.com/statistics/607835/worldwide-artificial-intelligencemarket-leading-use-cases/

4. How Ecommerce Brands Can Prepare For The Web 3.0 “Sea Change” https://ecommercefastlane.com/how-ecommerce-brands-can-prepare-for-theweb-3-0-sea-change/

5. Tom Dixon’s digital transformation https://business.adobe.com/customer-success- stories/tom-dixon-case-study

Pages 12-13 1. What Companies Should Do to Prepare for a Recession https://hbr.org/2019/05/what-companies-should-do-to-prepare-for-a-recession

2. Is customer experience recession-proof? https://www.forbes.com/sites/blakemorgan/2022/08/23/is-customerexperience-recession-proof/?sh=152da5913fd2

3. The top three retail and e-commerce trends set to shape 2023 https://www.thedrum.com/news/2022/09/20/the-top-three-retail-and-ecommerce-trends-set-shape-2023

4. Strategies for ecommerce brands during the 2022 recession https://www.gene.co.uk/strategies-for-ecommerce-brands-during-the-2022-recession

5. The Global Payments Report

5. Personalized shopping spending statistics https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/ personalized-shopping-spending-statistics/

6. E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/ecommerce-marketing-trends/

Pages 17-18 1. Adobe Commerce Feature List https://drive.google.com/file/d/1cqicv6s7_j_XMnPHCfZPhhMxJO5sr5di/ view?usp=share_link

2. Gartner Magic Quadrant for Digital Commerce https://www.gartner.com/doc/reprints?id=1-2ATIE44T&ct=220812&st=sb

3. Omnichannel in 18 months: the Boutique Marie Claire story https://business.adobe.com/customer-success-stories/marie-claire-case-study

4. Demonstrating Adobe Commerce’s enterprise scalability https://www.accenture.com/content/dam/accenture/final/capabilities/ technology/technology-innovation/document/Demonstrating-AdobeCommerces-Enterprise-scalability.pdf

5. IBM Data Breach Report 2022 www.ibm.com/downloads/cas/3R8N1DZJ

6. 5 best Adobe Commerce features that increase business productivity https://wearejh.com/5-best-adobe-commerce-features-that-increase-businessproductivity/

7. The Forrester Wave™: B2C Commerce Solutions, Q2 2022 https://reprints2.forrester.com/#/assets/2/89/RES176334/report

https://worldpay.globalpaymentsreport.com/en

8. Alshaya Group uses Adobe Commerce to drive a digital retail transformation in the Middle East

6. How Vink VTS revolutionized their B2B plastics business

https://business.adobe.com/customer-success-stories/alshaya-group-case-study

https://business.adobe.com/customer-success-stories/vink-vts-case-study

Pages 14-15 1. 24 Best Ecommerce Quotes for Digital Sellers

9. The Business Impact Of Investing In Experience https://business.adobe.com/content/dam/dx/us/en/resources/reports/thebusiness-impact-of-investing-in-experience-forrester-thought-leadershippaper-2021/the-business-impact-of-investing-in-experience-forrester-thoughtleadership-paper-2021.pdf

https://fastspring.com/blog/24-best-ecommerce-quotes-for-digital-sellers/

2. How Customer Experience Drives Digital Transformation https://www.superoffice.com/blog/digital-transformation

3. 55+ Top Personalization Statistics For 2022 https://startupbonsai.com/personalization-statistics/

Adobe Commerce is the world’s leading digital commerce solution for merchants and brands. With Adobe Commerce, you can build personalised, omni-channel shopping experiences for every type of customer — from B2B and B2C to B2B2C. It’s built for enterprise on a scalable, extensible and flexible platform with unparalleled security, premium performance, and a low total cost of ownership. Businesses can use it to reach customers across multiple devices, countries, languages, channels and brands – all from one platform. It’s more than a flexible shopping cart system. It’s the building block for business growth. Interested in learning more about how Adobe Commerce could support your business? Request a demo Request a demo here:

https://business.adobe.com/uk/products/magento/get-demo.html