Introducing Adobe GenStudio.
Get hands-on with Adobe's GenAI-powered solution for accelerating content supply chains.
Your speakers
The
AI Muse: How Generative AI is Reshaping Content Creation
Jessica Chapplow
Embracing the new AI muse
Level set: AI vs. Gen AI
Artificial Intelligence : Any technique that allows computers to mimic human intelligence using logic, if-then statements, and machine learning
Machine Learning : A subset of AI that uses machines to search for patterns in data to build logic models automatically
Machine Learning : A subset of ML composed of deeply multilayered neural networks that perform tasks like speech and image recognition
Generative AI ( GenAI ) Powered by large models that are pretrained on data and commonly referred to as foundation models (FMs)
The AI muse is here, ready to inspire and assist across a wide range of applications…
Content Generation
Marketing text, images, video Customer Interaction Natural conversation chatbots
Human - Machine interactions Enable smooth human-machine interactions
Product design and discovery
Create new product concepts Application development Generate code snippets Applications generally well-suited for GenAI
Content synthesis Provide document summaries
Wayfair launched Decorify to help customers looking to redecorate to connect with products best suited to their living spaces
Product Design and Discovery
Nike leveraged AI for it’s “Never Done Evolving campaign”
A documentary used deepfake technology to protect the identities of activists and individuals at risk.
The next generation of product development will increasingly be done by customers using AI creative tools, validated on social media platforms, and then executed by companies.
The Algorithmic Imperative: Ensuring AI Serves Humanity
Humans’ #1 skill set will continue to be communication and creativity
The human-in-the-loop (HITL) approach ensures that content doesn’t become robotic and formulaic.
Standard AI Supervised learning
AI Active Learning with humans-the-loop
NASA uses a Human-in-the-loop approach to Design Mission Hardware
“Heart Space” is the very first biometric AI, generative art installation that is collaborative
This evolutionary wheel of AI presents both opportunities and challenges.
It’s time we start asking, not what AI will do to me?
Instead, ask yourself what AI can do for me?
Thank you!