The Luddite
OVERVIEW
Luddites have a general lack of awareness or acceptance of the benefits of technology, and are resistant to adopting new technologies.
DIGITAL PROCESSES
Seamless user experience across all digital channels Most business is still done on paper
TECHNOLOGY ALIGNMENT:
ittle to no online presence or digital marketing efforts
imited employee understanding of how digital technologies work, or how digital technology can improve workflows and the business overall
PEOPLE: ittle to no opportunity for change or digital growth
“This is the way we’ve always done business and always will” mindset
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