The Middle Ground
OVERVIEW
Middle Grounds have begun integrating digital tools into their day-to-day operations, but individual teams are often siloed in their technology use, making it difficult to scale as an organization.
DIGITAL PROCESSES
Se mless user experience cross ll digit l ch nnels
Growing comfort level with digit l tools nd solutions
Omnich nnel m rketing nd selling str tegy
Some implement tion of digit l solutions in few business re s nd selling str tegy
Beginning to explore S S nd cloud technology (E P, OMS, IMS, etc.) for m n ging b ck-office oper tions.
TECHNOLOGY ALIGNMENT:
Inter ctive website with some online function lity
T rgeted digit l m rketing str tegy
Some d t g thering, but little bility to n lyze nd ct on insights
PEOPLE:
Le dership sees the benefit in digit l dv ncement, but ch nge is often ch llenging due to leg cy pl tforms or inter-org niz tion l silos