The Laggard
OVERVIEW
Laggards may be generally aware of digital technologies and their benefits, but have no real plan in place for how to adapt to the changing digital landscape.
DIGITAL PROCE E
Beginning to explore digital solutions, but no real implementation strategy
Seamless user experience across all digital channels
Omnichannel marketing and selling strategy
Using manual processes and spreadsheets for managing back-office operations
TECHNOLOGY ALIGNMENT:
Basic online presence with minimal use of digital marketing or social media
PEOPLE:
Few digital champions within the company, and little interest in advancing to full potential
LEVEL 0 LEVEL 2 LEVEL 1 LEVEL 3 LEVEL 4 LEVEL 5