The Follower
OVERVIEW
Followers may be experimenting with various digital tools, but face challenges integrating new technologies with legacy systems due to technical limitations with existing systems and internal teams.
DIGITAL PROCESSES
Seamle u er experience acro all digital channel Omnichannel marketing and elling trategy
Experimenting with digital tool and proce e Pilot program to te t functionality and integration
May be u ing rudimentary digital tool to manage back-office operation
TECHNOLOGY ALIGNMENT:
Ba ic online functionality
Some ocial media pre ence and digital marketing effort
PEOPLE:
Team are working to build organizational effort and willing to adopt new technologie
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