BigCommerce: Ecommerce Digital Maturity Assessment Level 4

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The Leader

OVERVIEW

Leaders see wide-scale adoption of digital technologies in their everyday operations. While processes and departments are integrated, there are still some barriers to data gathering that slow down analytics and the organization’s ability to act quickly upon the data they gather.

DIGITAL PROCE E

Seamless use expe ience ac oss all digital channels

Omnichannel ma keting and selling st ategy

Wide-scale use of digital technologies ac oss the o ganization

Unified data gathe ing and analytics st ategy ac oss
 the o ganization

TECHNOLOGY ALIGNMENT:

Unified data gathe ing and analytics st ategy ac oss the o ganization

Data is d iving many — if not most  — of the decisions within the o ganization

Many automated wo kflows between depa tments

PEOPLE:

The e is a cultu e of innovation th oughout the o ganization and a unified app oach to technology adoption

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