Gitex Chronicle

DAY

4

16-20 OCT 2023

DUBAI WORLD TRADE CENTRE

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G I T E X 2 0 2 3 S P E C I A L D A I LY

MICROSOFT SHOWCASES CUTTING-EDGE AI SOLUTION FOR ENTERPRISES AT GITEX 2023

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icrosoft is showcasing cutting-edge technological solutions at GITEX 2023. One of the key offerings from Microsoft in this domain is Azure OpenAI Services, a cloud-based platform that enables enterprises to deploy AI solutions, including large language models like ChatGPT, for their specific needs. While ChatGPT is a familiar public version, Azure OpenAI Services provides private, enterpriseready solutions with scalability and agility to drive productivity and efficiency.

They also introduced “co-pilot,” an artificial intelligence amplification tool integrated into Microsoft’s modern workplace solutions, such as Word, PowerPoint, and Teams. Co-pilot empowers users to create documents, presentations, and even draft emails, significantly enhancing productivity and efficiency within enterprises. With 20 years of experience at Microsoft, Ahmad Al Dandachi highlighted the pivotal role of

artificial intelligence (AI) and generative AI in the coming years, emphasizing their real-world applications and the significant value they bring to businesses. Microsoft has gained valuable insights into the emerging technology trends and solutions that are shaping the future of business.

The role of AI in optimizing business processes and enhancing customer experiences is profound. Ahmad Al Dandachi shared a remarkable example of a government digital assistant, serving UAE residents. It utilizes AI capabilities, including language processing, facial recognition, and voice recognition, to provide quick and efficient responses to inquiries and guide users through government services. This showcases the immense potential of AI in delivering fast, personalized, and efficient solutions.

Reflecting on his experience at a technology exhibition, Ahmad Al Dandachi

AHMAD AL DANDACHI

Enterprise Commercial Director – UAE, Microsoft

expressed his excitement about the energy and momentum at the event. He noted that GITEX, the key technology exhibition, has evolved significantly over the years, attracting a diverse range of customers eager to explore the latest technologies and leverage AI to enhance their services and offerings. With the fast-paced development of AI, the event serves as a critical milestone for businesses looking to embrace innovation and stay competitive in the coming years.

His insights shed light on Microsoft’s commitment to advancing AI and generative AI technologies and their transformative impact on businesses. These technologies are poised to revolutionize customer experiences, streamline operations, and drive efficiency across industries. With the innovative solutions showcased at GITEX, Microsoft and its partners are at the forefront of these technological advancements, paving the way for a dynamic and AI-driven future.

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GITEX 2023

NetApp’s partner sphere program addresses the complex demands

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his program further solidifies NetApp’s commitment to driving a partner-first culture that creates an ecosystem of collaboration and innovation to capture greater market share by growing flash revenue, accelerating cloud adoption, and leveraging partner-led solutions and services.

Partner Sphere provides a unified engagement model where partners can move seamlessly between sell-to, sell-through, and sell-with sales motions that accelerate their revenue by driving customerbased outcomes and outpacing competition.

“We view partnership as a power play and, with the Partner Sphere Program, NetApp is redefining how we work with partners to create real competitive advantage and drive

appreciable business outcomes for both our partners and our customers,” said Maya Zakhour, Channel Director for EEMI region at NetApp. “Our new engagement models and tiering system incentivize and accelerate our partners’ reach in flash and cloud with reciprocal value that increases as partners move up program tiers.”

NetApp believes that partner-led services are a distinguishing element of Partner Sphere. The program offers 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas that enable partners to expand their services portfolio and become trusted advisors to their customers-unlocking greater value, and accelerating revenue growth through ongoing service engagements.

Tencent Cloud empowers MEA enterprises with new SuperApp-as-a-Service, AI and media capabilities

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encent Cloud, the cloud business of global technology company Tencent, announced its showcase at the GITEX GLOBAL 2023, one of the world’s largest and most inclusive tech events held in Dubai, United Arab Emirates. Attending for the second time, Tencent Cloud is looking to strategically grow its business in the Middle East and Africa (MEA) market, demonstrating its unique and competitive solutions and ecosystems in the gaming, media, telecommunications and public sectors.

Tencent Cloud is debuting the SuperApp-as-a-Service, along with their latest innovations, under the Tencent Cloud AI and media solution family, that will be tailored for MEA enterprises.

Leveraging the track records in supporting Weixin/WeChat ecosystem with over 1.1 billion monthly active Mini Program users, Tencent Cloud’s SuperApp-as-a-Service features

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the Tencent Cloud Mini Program Platform (TCMPP) that transforms web and mobile apps into one lightweight mini program for aggregation, open to any cloud infrastructure with container-based deployment. It offers a robust digital infrastructure which is fundamental for enterprise and public service transformation.

This lifestyle transformation has turned TAMM into a Super App, consolidating over 700 essential public ervices from more than 30 government entities and the private sector on a single, standardized mini program, to provide services including citizenship and work permit applications, business registration, industrial license applications, housing and property leasing, healthcare facility access, tourism information, inheritance services, insurance matters, traffic ticket management, education and work benefits.

MAYA ZAKHOUR

Channel Director for EEMI region at NetApp

DAY 4

GITEX 2023

ISLAM SHAKER

Distribution Manager, Acronis

ACRONIS REVOLUTIONIZES DATA PROTECTION IN THE MIDDLE EAST AT GITEX 2023

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cronis representatives at GITEX 2023 are buzzing with excitement as they participate as a key security vendor.

Their presence at the event caters to the growing demand for robust security solutions among their partners and customers. At GITEX, they showcase a wide range of Acronis products designed to fortify data protection.

Acronis is not only redefining data protection but also taking center stage at GITEX 2023 to demonstrate its commitment to offering cutting-edge security solutions for customers across the Middle East. This marks a significant leap forward in ensuring data security and resilience in the region’s ever-evolving digital landscape.

In a groundbreaking announcement at GITEX 2023, Acronis, a leading company in data management across the Middle East, unveiled its transformative vision to safeguard customer data. The Middle East,

spanning from Egypt to Pakistan, holds immense importance for Acronis, and the company is committed to revolutionizing data protection in the region.

Since its inception in 2003, Acronis initially focused on providing backup solutions.

However, recognizing that mere backups weren’t sufficient to secure customer data, the company embarked on a new mission – to provide comprehensive tools for data protection. This strategic shift in focus has been the driving force behind Acronis’s journey.

Starting in 2017 and continuing into 2018, Acronis launched an innovative bundle, merging backup protection with cutting-edge cybersecurity solutions. This comprehensive approach led to the birth of their revolutionary product, “Cyber Protect,” a comprehensive data protection tool safeguarding for customers.

With Cyber Protect, Acronis offers a unified agent capable of delivering an array of essential security features to its customers, including backup solutions, antivirus, antimalware, vulnerability assessment, and patch management – all combined into one seamless experience. Acronis’s commitment to protecting customer data extends to various Middle East countries, with a particular focus on the United Arab Emirates and Saudi Arabia, two of the region’s most prominent markets. Additionally, the company has its eyes set on the wider GCC region.

In a recent development this year, Acronis proudly unveiled its new EDR solution, along with an automated advanced package, catering to the evolving needs of its clientele.

These offerings have generated significant interest among customers, who recognize the potential of EDR solutions in enhancing their security posture.

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GITEX 2023

POSITIVE TECHNOLOGIES LAUNCHES GCC DARK WEB REPORT AT GITEX 2023

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ANASTASIYA CHURSINA

Analyst at Positive Technologies

esult-driven cybersecurity leaders, Positive Technologies unveiled their groundbreaking GCC Dark Web report at GITEX 2023.

This study aimed to shed light on cybercrime, equipping cybersecurity professionals with invaluable insights to safeguard their organizations against relentless threat actors.

Delving deep into the shadow market of cybercriminal activity, Positive Technologies’ experts found that attackers favored the UAE and Saudi Arabian companies, making them the prime targets for cyberattacks. Dark web ads focused on the sale of access and data, with prices ranging from a shocking low of $35 to a significant range of $100 to $1,000. Access was frequently granted with administrator rights, rendering even inexperienced attackers with limited budgets capable of attacking unsuspecting companies.

UAE and Saudi Arabia were recurrently mentioned in dark web advertisements, accounting for 46% and 23% of ads, respectively. The allure of oil production and wealth seemingly attracted cybercriminals, making these nations focal points.

Government bodies and the finance sector were the most popular topics on the dark web, featuring in 30% and 20% of posts, respectively. These sectors became prime targets of hacktivists and ransomware gangs.

33% of all advertisements were dedicated to the sale or distribution of data, including company databases and credentials. A third of this information was often distributed freely, allowing an array of cyberattackers to exploit this valuable resource.

The sale of access to companies’ infrastructures was the second most popular trade, attached with a price tag between $35,000 and $40,000.

Positive Technologies’ analyst, Anastasiya Chursina, emphasized the unsettling ease with which attackers could exploit these vulnerabilities, particularly those possessing even the most rudimentary skills. The accessibility of such tools, coupled with the low barrier for entry, emphasized the vulnerability of GCC companies’ information systems.

In the wake of these disturbing revelations, experts rallied for a proactive approach to cybersecurity.

Their resounding recommendation urged companies to fortify their defenses comprehensively. This involved meticulous consideration of all possible threats and cyberattack scenarios, reinforced by the implementation of modern tools.

Application-level firewalls, network traffic analysis systems, and solutions for collecting and analyzing information about security events are essential against the countless number of cyberthreats.

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GITEX 2023

Lexar unveils Memory and Gaming portfolio at GITEX Global 2023

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exar, a leading global brand in memory and storage solutions, unveiled its new portfolio of memory and gaming products at GITEX Global, the world’s largest tech event taking place from October 16 to 20, 2023, in Dubai. The company’s latest product line-up includes a new microSD card, internal SSDs, DRAM, and portable SSDs, and is showcased at its stand D1, Hall No.1, of the Dubai World Trade Centre.

Lexar’s new products comprising Professional GOLD micro SDXC UHS-II Card; Portable SSDs along with the Professional NM1090 M.2 Gen 5 NVMe SSD, ARES RGB DDR5 Desktop Memory, and NM790 with Heatsink M.2 NVMe SSD will be available in the market in Q4 2023 across the Middle East. The products are specifically designed to meet the unique needs of photographers,

videographers, content creators, and PC enthusiasts of all levels.

“Lexar has established a long history of more than 25 years in developing leading memory solutions. By leveraging next generation manufacturing technologies our newly expanded portfolio now offers high-speed performance combined with higher memory capacities, allowing users to capture, access, play video/ games and transfer high-definition multimedia files at blazing speeds,” said Fissal Oubida, General Manager of Middle East, Africa, and the Indian Subcontinent, Lexar, said, The new Professional GOLD micro SDXC UHS-II Card leverages high-speed performance and a Video Speed Class 60 (V60) rating.

It will be available in 128GB and 256GB storage options and offers read transfer speeds of up to 280MB/s.

FISSAL OUBIDA

General Manager of Middle East, Africa, and the Indian Subcontinent, Lexar

Mindware launches MAGIC: Mindware’s aggregation gateway for innovation and collaboration

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PHILIPPE JARRE President Mindware Group

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indware is excited to announce the launch of MAGIC (Mindware’s Aggregation Gateway For Innovation And Collaboration). With MAGIC, Mindware is embracing a unified approach to support its partners and ecosystem through its cutting-edge consulting services. This initiative comes as the role of IT distributors continues to evolve, recognizing the vital importance of digital transformation in driving industry growth.

This initiative embodies Mindware’s commitment to excellence and innovation, propelling the tech ecosystem in the Middle East and Africa forward. The ‘Magic’ Hub is more than just a service; it’s a strategic partnership

dedicated to nurturing the growth and prosperity of the company’s valued partners.

In essence, the ‘Magic’ Hub is Mindware’s commitment to delivering well-designed, customer-centric, innovative, and efficient services. It’s a testament to the company’s dedication to cross-functional collaboration, risk mitigation, and ultimately, the mission to enhance Mindware’s competitiveness in the market.

At its core, the ‘Magic’ Hub is designed to excel in handling mega deals efficiently - offering an array of support services that encompass technical expertise, financial acumen, marketing prowess, legal compliance, and comprehensive training.

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LIFERAY, ELEVATING DIGITAL EXPERIENCES WITH EMERGING TECHNOLOGIES AT GITEX 2023

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iferay, is offering an exclusive glimpse into the cutting-edge products and solutions that are revolutionizing the digital landscape. Liferay, a leading player in the digital experience platform arena, is taking center stage at this year’s GITEX. Liferay’s DXP is a versatile and comprehensive platform that empowers customers and clients to harness the full potential of digital technologies. It combines an array of features and functionalities, including a robust commerce engine, advanced analytics, cloud solutions, and more. Amad Vy emphasizes that the goal is to provide a seamless and powerful digital experience for their clients, whether they’re leveraging out-of-the-box capabilities or customizing their own solutions.

When discussing the most promising technology trends for companies in the

coming years, Omar Sheliby, Regional Sales Manager, Middle East at Liferay highlights the pivotal role of emerging technologies like artificial intelligence (AI) and machine learning. Liferay, in line with these trends, has been diligent in integrating AI into its solutions, ensuring that their customers can stay at the forefront of technological advancements.

Omar Sheliby’s experience at GITEX this year has been overwhelmingly positive. The event has drawn an impressive crowd of high-quality prospects, clients, and industry professionals. Meetings and interactions have been fruitful, and the feedback has been promising, reaffirming the event’s status as a significant milestone in the tech industry calendar.

The role of AI within Liferay’s ecosystem is crucial. AI is not a one-size-fits-all

GITEX 2023

OMAR SHELIBY

Regional Sales Manager, Middle East, Liferay

solution; instead, it’s a versatile tool that can be tailored to specific use cases. Liferay integrates with various AI engines, leveraging these emerging technologies to enhance user experiences across the board. Whether it’s optimizing B2C interactions, facilitating B2B relationships, improving governmentto-government exchanges, or enhancing employee experiences, AI plays a pivotal role in delivering excellence.

Liferay’s presence at GITEX 2023 shines a spotlight on their commitment to harnessing emerging technologies for the benefit of their clients. With a a strong emphasis on AI, Liferay is poised to transform digital experiences, elevate business processes, and shape the future of customer interactions.

GITEX is the ideal platform for showcasing their advancements and reaffirming their dedication to digital innovation.

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GITEX 2023

ETISALAT BY e& AND HUAWEI COOPERATED FOR 5G SA ADVANCED USE CASES

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tisalat by e& and Huawei showcased the 5G Unique RedCap Service during GITEX GLOBAL 2023. RedCap is a cutting-edge technology poised to transform how businesses approach digitalization and business transformation. By establishing a single network encompassing both RAN and core networks, RedCap can cater to a wide range of use cases. Each RedCap use case has unique requirements that are less demanding regarding data rates and latency than regular 5G NR devices.

However, the device cost/complexity and power consumption requirements are more stringent. Despite this, the battery life requirements for RedCap use cases are relatively relaxed compared to those of mMTC use cases. RedCap is designed to efficiently support use cases that require a balance between the more extreme requirements defined for mMTC, URLLC, and eMBB. RedCap devices may also be suitable for moderate mMTC/URLLC/eMBB use cases.

Compared to eMBB, URLLC, and mMTC use cases, RedCap can meet the requirements of various Broadband IoT use cases regarding data rates, latency, battery life, and small form factors.

With RedCap and its evolution, 5G can efficiently address mid-tier Broadband IoT use cases and the three key usage scenarios (eMBB, URLLC, mMTC) using any available

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5G spectrum in all (low/mid/high) frequency bands. Based on our analysis, RedCap can meet the requirements of various Broadband IoT use cases regarding data rates, latency, battery life, and small form factors. RedCap can sufficiently meet these requirements compared to LTE device category 4, with similar data rates but improved latency and potential support for various 5G NR features, including enhanced positioning, millimeterwave operations with advanced beamforming support, and network slicing.

This revolutionary technology will expand the 5G ecosystem and connect a vast array

of devices to 5G networks, facilitating seamless communication and data transfer.

Additionally, RedCap will enable the smooth migration to NR for supporting such use cases without costly network deployments with multiple RATs. Wearables such as smart watches, wearable medical devices, low-end AR/VR glasses, video surveillance, industrial sensors, and smart grids are just a few examples of the use cases that RedCap can address. With its unparalleled capabilities and versatility, RedCap is set to revolutionize how businesses operate and set the standard for digitalization and transformation.

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EIGHT OF TEN OF UAE CEOs SEE AI AS AN IMPORTANT ENABLER FOR CYBERSECURITY

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ccording to new research by Censuswide, commissioned by Palo Alto Networks, 95% of UAE organisations surveyed plan to increase investment in Artificial Intelligence (AI) technologies to improve their respective cybersecurity strategy, with 81% seeing AI as an important enabler for their organisation’s overall approach to cybersecurity.

“As organisations adopt new technologies at a rapid pace, it is critical that they take steps to improve their cybersecurity posture, including their ability to detect and respond to threats in real-time,” said Ercan Aydin, Regional Vice President at Palo Alto Networks, Middle East and Africa (MEA).

“By incorporating AI into their cybersecurity strategies, organisations in the UAE and

regionally can improve their ability to defend against a wide range of cyber threats, reduce response times, and gain better visibility into their security posture – combined with other best cybersecurity practices such as employee training, strong policies, and a layered security approach.”

The research found that 94% of UAE respondents understand the potential cyber risks, and 89% feel their organisation is cyber-ready. However, 52% of organisations researched said they have seen an increase in cyberattacks in the past 12 months.

69% of CEOs researched said that cybersecurity is a board-level issue within their organisation, 39% have said they are accountable with the CIO for ensuring their organisation is protected against

GITEX 2023

ERCAN AYDIN

Regional Vice President at Palo Alto Networks, Middle East and Africa (MEA)

cyberattacks, especially if that could impact the business, customers and reputation.

While 65%5 said they are looking to increase investment in cybersecurity protection, 92% of respondents have confirmed that their company’s CIO or CISO plan to lower the number of security solutions deployed in order to reduce complexity.

Palo Alto Networks is showcasing its leading cybersecurity technology at GITEX Global 2023, with live demos of its best-inclass cybersecurity platforms representing three main security pillars plus services: Strata (The Networks Security with NGFW and SASE), Cortex (Endpoint security and SoC Automation, Unit 42 Incident Response), Prisma Cloud (Cloud Security) and Professional Services.

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GITEX 2023

Microsoft and Majid Al Futtaim accelerate roadmap for digital transformation

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icrosoft expanded its long-term partnership with Majid Al Futtaim with a new strategic agreement that will enhance Majid Al Futtaim’s operations across the retail, real estate, and entertainment sectors by utilizing Microsoft’s robust suite of technologies and services.

Both organizations will be working together on a number of strategic objectives that will leverage their strengths to enhance innovation, data monetization and capacity building. The partnership will also see them drive digital transformation through a Governed Innovation Hub, which will be led by a team of experienced professionals from both organizations. The Innovation Hub will focus on developing advanced applications that drive automation, enhanced customer experiences, and smart mall solutions. These applications will be powered by Microsoft’s Azure data analytics and AI capabilities, which will help Majid Al Futtaim to better understand its customers, optimize its operations, and create a more seamless and personalized shopping experience.

Under the agreement, the companies will jointly develop comprehensive end-toend roadmaps for innovative products and

solutions and foster specialized expertise, collaboration, and advanced practices in key digital domains like automation, data, AI, employee experience and others.

To support Majid Al Futtaim in reducing its carbon footprint, Microsoft will also leverage various tools to enable compliance with sustainability standards.

World Wide Technology enhancing security and network innovation

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orld Wide Technology is showcasing at GITEX with its cutting-edge products and solutions. The company’s focus on security and AI brought forth a compelling array of technological partners and solutions.

Among their partners, they stand out as a unique provider of secure technology.

Their product, often used by military and secret services, allows users to completely block phone signals, ensuring confidential conversations remain discrete. With the rising threat of phone hacking and malware, the need for phone protection has become paramount.

Another noteworthy partner is specializing in security for OT (Operational Technology) and IoT (Internet of Things) devices. Phosphorus offers non-intrusive, patent-backed technology to secure sensitive OT devices in sectors like healthcare and manufacturing. Their approach protects these devices without risking downtime.

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They are the networking technology company that’s redefining SD-WAN with AI-driven solutions. They simplify the management of SD-WAN at scale, eliminating the complexities associated with deploying numerous tunnels. Their innovative approach combines artificial intelligence to enable zero-touch deployment, disrupting the economics of network deployment.

Their unique model reduces costs substantially, providing client-side solutions and novel technology. This approach drastically cuts expenses and makes core network deployment at the layer highly costeffective.

WWT International focus on security, AI, and networking innovations at GITEX reflects the company’s commitment to staying at the forefront of technological advancements. With these strategic partnerships and cutting-edge solutions, they are poised to meet the evolving needs of the tech industry and their clients.

FELICIEN MATHIEU

EMEA CTO, AVP Engineering, World Wide Technology

DAY 4

GITEX 2023

TREVOR DEARING

Director Critical Infrastructure Solutions, Illumio

ILLUMIO AT GITEX 2023: STREAMLINING CYBERSECURITY FOR A TECH-DRIVEN FUTURE

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s GITEX 2023 unfolds with unprecedented fervor and tech innovation, one prevailing theme has captured the spotlight: the swift rise of cloud adoption and the boundless potential of artificial intelligence. In a compelling conversation with Illumio, it becomes evident that these two facets are shaping the technology landscape in profound ways, fostering both optimism and concern.

Illumio, a cybersecurity frontrunner, has embarked on a mission to empower their customers to maintain uninterrupted service delivery even in the face of relentless cyberattacks. They emphasize a pragmatic approach, rooted in the principles of Zero Trust. Instead of overwhelming organizations with complexity and excessive technology,

Illumio champions the philosophy of executing the fundamentals with precision.

For Illumio, these fundamentals involve the implementation of security policies designed to thwart the spread of ransomware. The goal is clear: to safeguard an organization’s most critical assets against the perils of ransomware attacks. Here’s where Illumio’s innovation comes into play – they enable organizations to establish micro perimeters around these vital assets. Whether you’re in finance, retail, energy, or healthcare, Illumio’s solution offers a streamlined defense mechanism against ransomware, ensuring the continuity of critical operations.

Crucially, Illumio’s approach transcends traditional boundaries, safeguarding applications in data centers, the cloud,

containers, and endpoints with equal efficacy.

Reflecting on GITEX’s evolution over the years, Illumio’s representatives note a significant resurgence, especially postpandemic. The event has seen the return of numerous tech giants, with more extensive showcases than ever before. However, a common sentiment among the event’s attendees is a sense of being overwhelmed by the sheer volume of technology on display.

In response, there’s a resounding call for simplification, a desire to make technology more accessible, cost-effective, and efficient.

As GITEX 2023 unfolds, Illumio positions itself as a beacon of clarity, providing solutions that enable businesses to navigate the everevolving tech landscape with confidence, simplicity, and security.

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VVDN Technologies, pioneering innovation and expanding horizons at GITEX 2023

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VDN Technologies is showcasing unique solutions and products at GITEX 2023. VVDN Technologies is a seasoned player in the technology landscape, specializing in end-toend product engineering, design, manufacturing, and services.

Their impressive 16-year journey has seen them venture into multiple global markets, including the United States, India, Japan, and Europe.

For VVDN Technologies, GITEX 2023 marks a significant milestone as they enter the Middle East market, showcasing their expertise and looking to expand their partnerships with existing clients while seeking new ones.

Their debut at this event is a testament to their commitment to providing cutting-edge technology solutions.

Manoj Biswal, Director – Cloud and Mobile Apps, VVDN

Technologies shared his exhilaration about the event, highlighting the sheer scale and presence of leading technology companies. The unexpected size and the vibrant atmosphere at GITEX 2023 have left an indelible impression. The event has provided an opportunity for VVDN Technologies to connect with the region and engage with the Dubai market and the wider GCC market, where the appetite for cuttingedge technologies is palpable.

In a technology-driven world, VVDN Technologies stands at the forefront of innovation, delivering end-to-end solutions and services that drive progress.

Their presence at GITEX 2023 underscores their dedication to pioneering innovation and expanding horizons, offering exciting prospects for growth and collaboration in the ever-evolving tech landscape.

MANOJ BISWAL

Director – Cloud and Mobile Apps, VVDN Technologies

Veritas Technologies explores AI and data protection at GITEX 2023

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RAMZI ITANI Regional Director, Middle East at Veritas Technologies

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or Veritas Technologies, GITEX is serving as a melting pot for innovation, fostering partnerships, and exploring the emerging trends that are shaping the future of the technology landscape. It’s a great opportunity to connect with customers and partners to showcase their marketleading data management and protection expertise.

The evolving cyber threat landscape poses significant challenges for businesses worldwide. AI and emerging technologies are creating huge security risks and cybercriminals are exploiting them to build more sophisticated forms of attack.

Yet, the majority (77%) of UAE organisations are also turning to AI technologies to boost security.

Given AI’s dual nature as a force for both good and bad, the question going forward will be whether organisations’ AI protection can

outpace hackers’ AI attacks.

“Within our own customer base, we’re seeing organisations embrace autonomous data management platforms, where the solutions use AI and machine learning to self-provision, selfoptimise and self-heal. If a cyberattack is a matter of ‘when’ rather than ‘if’, knowing ‘when’ becomes critical. Data protection strategies with inbuilt AI-powered anomaly detection can alert admins to suspicious behaviour and trigger automated recovery, minimising damage from successful attacks,” says Ramzi Itani, Regional Director, Middle East at Veritas Technologies.

In today’s evolving cyber threat landscape, the biggest takeaway from this year’s event will be around how organisations can arm themselves with intelligence-driven technologies that ensure business growth is met with resilience.

DAY 4

GITEX 2023

HARISH CHIB

Vice President, Middle East & Africa, Sophos

SOPHOS SHOWCASING CUTTING-EDGE CYBERSECURITY SOLUTIONS AND FORGING KEY PARTNERSHIPS

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ophos, a global leader and innovator in advanced cybersecurity solutions, unveils its latest cybersecurity innovations and services at GITEX 2023.

Among the revelations are Sophos Managed Detection and Response (MDR) and Sophos Incident Response services. These services, presented at this very moment, are instrumental in helping organizations achieve optimal cybersecurity results by implementing effective cybersecurity strategies.

But that’s not all; Sophos is putting its full weight behind the new Sophos Incident Response Retainer and is emphasizing its comprehensive, integrated approach to Cybersecurity as a service (CSaaS). This holistic solution, showcased as we speak, seamlessly combines best-of-breed security services, cutting-edge software, and expert human input to bolster organizations’ defenses against ever-evolving cyber threats.

Sophos has inked a monumental partnership with StarLink, an Infinigate Group Company, to serve as their distribution partner in the Middle East and Levant regions. StarLink, in real-time, is gearing up to distribute and promote Sophos’ extensive portfolio of solutions, featuring Managed Detection and Response (MDR) services and an array of network, endpoint, and messaging cybersecurity offerings through its far-reaching channel network.

Sophos also shared immediate insights into their most recent updates to their product portfolio. They have seamlessly integrated over three dozen machine learning models into their cybersecurity solutions, a feat which has had an ongoing and significant impact. Behavorial detection and prevention models in their endpoint and server security systems are thwarting the execution of new variants of malware,

ransomware, and hands-on-keyboard attacks carried out by active adversaries.

Their Extended Detection and Response (XDR) and Managed Detection and Response (MDR) platforms, right now, leverage the prowess of Artificial Intelligence (AI) and Machine Learning (ML) to automatically prioritize detections and initiate case investigations.

Furthermore, the latest integration of Generative AI policy enforcement into their network security platform is a gamechanger. It is actively identifying Generative AI applications, backend APIs, and websites, enabling organizations to enforce Generative AI policies and make necessary modifications as these policies evolve.

This momentous event promises to reshape the landscape of the cybersecurity industry, and Sophos is at the forefront of these transformative developments. Stay tuned for more live updates from the event.

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DAY 4

GITEX 2023

SUAT OZSOY

Business Unit Director, Middle East Business Units, Epson EME

EPSON LAUNCHES NEW SCANNING SOLUTIONS FOR MEA MARKETS AT GITEX 2023

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pson, a global technology leader, launched its new range of flexible scanning solutions at GITEX 2023 to cater to the region’s growth industries, including healthcare, logistics, financial services, and the public sector. These industries increasingly rely on scanning documents for verification, security, compliance, and other business needs.

Epson’s new desktop compact, spacesaving scanning solutions have the smallest footprint scanner while in use. With commercial office space at a premium across the region and organisations prioritising lower power consumption in their technology, the new series of Epson’s A4, eco-friendly scanners consume less energy, are built with up to 30% recycled plastic and are specifically designed for smaller office spaces including reception areas, remote workers, and eco-

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conscious companies to provide a more sustainable scanning strategy. Some of the new scanners have a power consumption of 3.3W in ready mode and 1.0W in sleep mode.

Recent Epson survey findings reveal that 74% of IT decision makers and users see a high demand for new scanning technology due to digitalisation , an increase that may lead to the global scanner market potentially reaching USD $2.68 billion (AED 9.66 billion) by the end of 2023.

The survey results also show that scanning using portable platforms such as smartphone and tablet apps have gained popularity, meeting the demands of users for on-the-go document digitisation and remote and hybrid work models.

“A growing number of key businesses in the Middle East, from travel companies to hospitals to ports and logistics handlers, as

well as a multiplicity of government facilities, require scanning technology to satisfy security protocols, retain key documents, and share data. We are witnessing a major shift towards digitalisation, increasing the need to capture and manage data from hard copy forms and paper documents. The demand for scanning technologies will rise, especially if complemented with the right automation software.” said Suat Ozsoy, Business Unit Director, Middle East Business Units, Epson EME. “Epson’s new scanner range addresses a number of issues, requiring considerably less space and reduced power to operate while delivering speed, quality, and flexibility in the scanning of everything from invoices and receipts to passports and business cards.”

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