Gitex Chronicle

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16-20 OCT 2023

DUBAI WORLD TRADE CENTRE

BROUGHT BY

G I T E X 2 0 2 3 S P E C I A L D A I LY

10TH EDITION OF GEC AWARDS 2023

A NIGHT OF GLITZ, MUSIC AND EXCELLENCE

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he Conrad Hotel, Dubai was graced with the enchanting allure of a “JAZZ Night” on October 16, 2023, as it played host to the prestigious 10th edition of GEC Awards 2023.

This memorable evening celebrated excellence in the technology and innovation industry, and as an extraordinary addition, the awards coincided with the grand opening of the GITEX Technology week, reinforcing Dubai’s status as the tech hub of the region.

GEC Awards 2023 recognised outstanding contributions in many categories. Top Distributor - Recognized leading distributors who have driven the true vision of the channel. Top Reseller - Honoured the visionary resellers who

have nailed the channel game with integrated solutions. ‘Innovative’ Vendors - Celebrated the ‘Innovative’ vendors who successfully brought a difference to the ICT landscape in 2023. Top Project Executions - Honoured the mastery of those who have executed exceptional technology projects that have positively impacted the industry. Top System Integrator - Recognized the top SIs for their unparalleled service portfolio and cutting edge USPs. Top Public Relations Agency - Recognized the Top Public Relations Agency of 2023 in Editor’s choice.

The spectacular evening featured a series of performances and special guests, adding to the glitz and glamour of the event. The evening was

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set alive by a captivating dance performance that left the audience in awe, highlighting the fusion of technology and artistry. The event kicked off with an inspiring and insightful opening note by Ronak Samantaray, CoFounder and CEO, GEC Media Group setting the stage for the night’s celebrations. The stage came alive with the rhythm and energy of an African dance performance, showcasing the diversity and vibrancy of the tech industry.

As the night progressed, a DJ took over, ensuring that attendees could dance the night away and celebrate in style.

The GEC Awards marked a spectacular celebration of innovation and achievement in the tech industry. The dazzling Jazz Night, with its rhythm and melodies, added an aura of sophistication to the occasion.

Simultaneously, the GITEX Technology Week kicked off on the same day, further emphasizing Dubai’s importance as a global technology and innovation hub. GITEX, the Gulf Information Technology Exhibition, is an annual event where technology pioneers, entrepreneurs, and innovators gather to showcase the latest in tech and share insights into the future of the industry. The convergence of GEC Awards and GITEX created an electric atmosphere of collaboration, networking, and excitement among the techsavvy attendees.

This event would never have been successful without the invaluable contribution of the partners. The Platinum Partners were Dell Technologies, Logitech, Redington, Spire Solutions and Ingram Micro. The Gold Partners were Gurucul, Positive Technologies, StorIT and NetApp. The Supporting Partners include HUAWEI, X0PA, Multipoint, Delinea, Jabra, MBuzz, FINESSE and ASBIS. The Registration Partner was Cloudflare.

The GEC Awards this year served as a tantalizing glimpse into our future ambitions, where we intend to continue casting a spell of brilliance akin to this event. Our vision is to keep the entire community gathered under one roof, seamlessly blending business discourse with a symphony of delight, much like a harmonious orchestra.

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Help AG leads the charge with next-generation cyber defense at GITEX 2023

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elp AG is taking center stage at GITEX 2023 with a resolute commitment to next-generation cyber defense.

As the world hurtles through an era of digital transformation and interconnected technologies, the need for robust cyber resilience has become more critical than ever. The Middle East region has long recognized the importance of cybersecurity as a strategic imperative.

Help AG’s presence at GITEX 2023 revolves around the theme of holistic, proactive cybersecurity, extending beyond mere protection to foster a robust cybersecurity culture.

They emphasize the significance of Managed Cyber Defense, asserting their position as the region’s largest managed security services provider.

Topics under the spotlight

include digital forensics, incident response, threat intelligence, digital risk protection, data and identity protection, and cloud security.

Going beyond the traditional bounds of security, Help AG envisions a future where cybersecurity and digital technology intersect to unlock unparalleled growth, efficiency, sustainability, exceptional customer experiences, and data-driven decision-making.

Visitors at GITEX 2023 can explore a comprehensive range of solutions, including Managed Cyber Defense, Secure Cloud Enablement, OT and IoT Security, Security Estate Consolidation, and Data and Identity Protection.

Help AG is thrilled to partner with e& Enterprise and Microsoft for a comprehensive cybersecurity showcase.

NICOLAI SOLLING

Chief Technology Officer, Help AG

Vertiv to showcase cutting-edge solutions at GITEX Global 2023

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TASSOS PEPPAS Regional Director for Vertiv in the Middle East, Turkey and Central Asia region

ertiv is gearing up to participate in GITEX Global 2023, the Middle East’s most prominent ICT event. Year after year, the company’s presence at GITEX reinforces its commitment to driving innovation in the data center and critical infrastructure space across the region.

GITEX Global, scheduled from the 16th to the 20th of October in Dubai, attracts industry leaders from across the globe. Vertiv will be showcasing its best-in-class solutions, including the Vertiv™ Liebert GXT5 uninterruptible power supply (UPS), a highperformance system designed to safeguard critical IT equipment and infrastructure from power disruptions; the Vertiv™ VR Rack, a versatile and robust rack enclosure designed to support and protect IT equipment in data centers and network installations; and the Vertiv SmartCabinet 2, a comprehensive infrastructure

solution for edge computing and remote IT environments.

Aligning with this year’s GITEX theme ‘The Year to Imagine AI in Everything’, Vertiv’s EMEA leadership team will be in attendance to engage in discussions about how artificial intelligence (AI) is shaping the data center industry and how Vertiv solutions can support high-density deployments.

The company will be actively participating in various activities, including a series of engaging presentations and workshops.

Vertiv experts will be conducting several presentations at Ingram Micro’s stand A1 in Hall 2, sharing highlights about latest infrastructure solutions such as the Vertiv Environet Alert monitoring software, prefabricated and integrated modular solutions (PFM or IMS), and its latest cutting-edge power and thermal management systems.

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Logicom to showcase cutting-edge hybrid technology solutions at GITEX Global 2023

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ogicom, will showcase a range of innovative solutions with a special focus on hybrid cloud solutions that seamlessly integrate onpremises and cloud technologies at the 43rd edition of GITEX, which will commence on October 16, 2023, in Dubai.

This participation underscores Logicom’s unwavering dedication to delivering innovative technology solutions in the EMEA. Logicom is a trusted partner for businesses by leveraging its extensive partner network and the latest solutions from all its key vendors, both enterprise applications and cloud. At GITEX, Logicom will unveil the most recent technology products and services, featuring pioneering solutions in areas such as hybrid work.

Spiros Rafailovits, General Manager UAE & Gulf at Logicom, said: “We are expanding our presence and market reach in the region through our ecosystem of partners. Our primary focus is on generating value for our stakeholders, expanding our reach, and increasing awareness. As such, our participation in GITEX 2023 offers us an ideal platform, enabling us not only to display cutting-edge technological solutions, but also gives us an opportunity to reinforce our existing relationships and build new ones. We, at Logicom, remain committed to maintaining our exceptional standards this year and in the future, ensuring that our partners have access to the necessary solutions and services across all market segments in the MENA region.”

SPIROS RAFAILOVITS

General Manager UAE & Gulf at Logicom

WSO2 revolutionizes digital experiences at GITEX 2023

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UDAY SHANKAR KIZHEPAT Vice President and General Manager- Middle East and Africa Region, WSO2

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ITEX 2023 witnesses the grand unveiling of WSO2’s groundbreaking approach to digital transformation, firmly establishing the company’s theme for the event as ‘Revolutionizing Digital Experiences.’ In an age where digital experiences are paramount, WSO2 is showcasing its transformative value proposition to visitors.

WSO2’s product stack, comprising enterprise integration, API management, and customer identity access management, serves as the linchpin for a multitude of industries engaged in digital transformation. As organizations venture into the digital realm, WSO2’s solutions become pivotal, streamlining complexities like message transformation, API management, and customer identity and access management.

Furthermore, WSO2’s dedication to innovation extends to two SaaS products: Asgardeo, an identityas-a-service (iDaaS), and Choreo, a digital platform-as-a-service. These

products abstract the intricacies of cloud-native infrastructure, allowing IT departments to focus on rapid innovation.

Crucial to WSO2’s success are their partnerships with industry leaders. At GITEX 2023, Three Pillars Technology and Communications Cv. (3PTC) showcases their role in WSO2’s expansion in Saudi Arabia, particularly within the government sector. Impiger Technologies, a digital transformation partner, leverages their extensive experience and resources to develop super apps for their clients.

WSO2’s top executives, including CTO Asanka Abeysinghe and Vice President Uday Shankar Kizhepat, Middle East, and Africa Region General Manager, are on hand to spearhead the revolution.

Their presence reaffirms WSO2’s commitment to driving digital transformation and enhancing the digital experiences of end-users, partners, and employees.

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REDINGTON DOMINATES CLOUD INNOVATION AT GITEX GLOBAL 2023

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edington is making waves at GITEX Global 2023 by showcasing its pioneering role in cloud technology. Redington is also highlighting its partnership with all three cloud hyperscalers – Microsoft, AWS, and Google – at the ongoing five-day tech show. With interesting live sessions hosted by cloud leaders from all the three hyperscalers, attendees will be treated to deep market insights and gain a better understanding of the current cloud landscape.

The sessions are also covering the elements of modern workspaces and the role security will play while cloud empowers businesses to enhance productivity and agility.

Nehal Sharma, Vice President, Cloud Solutions Group, Redington Middle East and Africa, said, “Cloud is not merely a technological enabler; it’s the bedrock upon which the future of digital evolution rests. Identifying its pivotal role in re-imagining the digital future, we have developed a strategic and comprehensive cloud practice tailored to

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empower our partners in navigating the complex landscape of tech innovation.

At GITEX Global, we are strengthening relationships and forging new ones with our partners and customers as we collaborate for the digital future.”

The company’s vision is to become the most valued consulting distributor across the globe to simplify cloud adoption, by collaborating closely with its community of partners and vendors to deliver unparalleled excellence. Towards this, it has introduced CloudQuarks, a unified platform that harmonizes its capabilities and offerings. Furthermore, the company has established specific competencies, ensuring the highest standards of seamless and enriched experiences for the entire cloud community.

Today Redington’s proprietary CloudQuarks platform is a comprehensive solution that enables partners to accelerate cloud adoption and deliver value to their customers. It helps partners to bring cloud solutions to market quickly and efficiently.

NEHAL SHARMA Vice President, Cloud Solutions Group, Redington Middle East and Africa

CloudQuarks integrates TrackMyCloud (TMC), a comprehensive intelligent Software-as-aService (SaaS) platform designed for the efficient management of intricate cloud infrastructure.

TMC includes a suite of five solutions offering over 800 features, streamlining the monitoring and optimization of cloud spends. The platform is vendor-agnostic, user-friendly, and empowers partners to fortify their cloud capabilities and broaden the scope of value-added services across diverse industries for their customers.

Besides its extensive channel network, Redington has established a tightly-knit ecosystem of cloudnative Independent Software Vendors (ISVs). This ecosystem facilitates partners in delivering elevated customer experiences through innovative cloud solutions.

Redington’s strengths in cloud technology are enabling organizations to optimize their operations, enhance agility, and accelerate digital transformation.

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Red Hat empowers GITEX global 2023 with cuttingedge solutions and expert insights

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ed Hat is taking center stage at GITEX Global 2023 with their compelling theme, “Taking charge of any IT challenge.”

Visitors are actively encouraged to explore booth H7-B30, where they are currently engaging with Red Hat and witnessing live demos that showcase their featured technologies. Red Hat’s primary focus lies in setting the industry standard for hybrid cloud capabilities and offering a flexible portfolio to help companies navigate the ever-evolving digital transformation landscape.

The heart of Red Hat’s GITEX presence revolves around their comprehensive product and solution lineup. They are actively presenting a diverse array of offerings aligned with their campaign focus areas: open hybrid cloud, digital transformation, cloud-native, and IT automation.

OpenShift for cloud services, Ansible for IT automation, and RHEL (Red Hat Enterprise Linux) are pivotal components of their portfolio. These solutions empower organizations to deliver IT services swiftly and cost-effectively across any infrastructure, with strong support for application development, cloud-native solutions, and automation.

Red Hat’s booth is graced by a lineup of visiting global executives, including Hans Roth, Senior Vice President of EMEA; Martin Lentle, Vice President Sales for NEMEA; Penny Philpot, Vice President of Ecosystems for EMEA; and Carine Braun, Vice President of Commercial for EMEA. They are actively sharing their insights on various topics associated with Red Hat’s offerings, such as open hybrid cloud, digital transformation, and enterprise open-source solutions.

ADRIAN PICKERING

General Manager of the MENA region at Red Hat

Pure Storage transforms data centers and explores hot topics at GITEX 2023

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OMAR AKAR Regional Vice President, Middle East & Emerging Africa, Pure Storage

n an exciting presence at GITEX 2023, Pure Storage is actively showcasing a transformative theme centered on equipping customers to migrate all their workloads to all-flash solutions, heralding the retirement of legacy architecture and spinning disk from their data centers.

These legacy systems, known for their resource-draining nature, are costly to manage, demanding excessive power, space, and prone to frequent component failures. Pure Storage’s message at the event is clear: customers can free up their IT teams and budgets by transitioning to all-flash solutions, allowing them to focus on more strategic tasks.

Pure Storage is prominently highlighting its portfolio of allflash solutions, designed with a cloud operating model and flexible consumption options.

Among the noteworthy new offerings featured at the event are: FlashArray//E: The latest addition to Pure Storage’s flagship FlashArray family, providing the simplicity and efficiency of flash for all data repositories, including content libraries, backup sets, and active archives.

New Models of FlashArray// X™ and FlashArray//C™: These models deliver up to 40% higher performance, 30% more inline compression to maximize storage capacity, and introduce enhanced ransomware protection capabilities through nondisruptive upgrades.

FlashBlade//E: A scale-out unstructured data repository built to handle exponential data growth while maintaining industry-leading energy efficiency.

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Highlights of SolarWinds at GITEX Global 2023

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ABDUL REHMAN TARIQ BUTT

Regional Director, Middle East, SolarWinds

t GITEX Global 2023, SolarWinds is actively demonstrating how their solutions are currently helping organizations manage increasingly complex hybrid and multi-cloud environments, accelerating digital transformation, driving automation, modernizing applications, and facilitating cloud migration initiatives.

SolarWinds is showcasing a diverse range of solutions from their award-winning product portfolio: SolarWinds Observability: Currently unifying and extending visibility across the entire technology stack, supporting modern and custom web applications.

SolarWinds Hybrid Cloud Observability: Designed to ensure availability and reduce remediation time across onpremises and multi-cloud environments by increasing

visibility, intelligence, and productivity.

SolarWinds Database Solutions: Currently ensuring data availability and scalability while pinpointing the root cause of performance issues.

SolarWinds Service Desk: This cloud-based, AI-powered IT service management (ITSM) platform is actively maximizing productivity and accelerating resolution with lightning-fast time to value.

Moreover, SolarWinds is currently present at stand F50 in Hall 7, alongside its esteemed value-added distribution partners in the region, CyberKnight and Spire Solutions.

To enhance the visitor experience, SolarWinds has arranged for top executives from its engineering, product, and sales teams to be present, actively guiding visitors through live product demos at the booth.

Positive Technologies sets the stage for resultdriven cybersecurity at GITEX 2023

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ITEX 2023 is witnessing the emergence of a revolutionary approach to cybersecurity at the Positive Technologies booth, aptly themed as “result-driven cybersecurity.”

This cutting-edge perspective challenges conventional riskbased methodologies and signals a crucial shift in how digital assets are protected and secured in an increasingly perilous cyber landscape.

Positive Technologies, boasting over two decades of experience in Russia, one of the world’s most advanced cybersecurity markets, is at the forefront of this transformation.

In an era of escalating

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cybersecurity threats, the company emphasizes the need for organizations to adopt the mindset of hackers, moving beyond traditional strategies.

The products and solutions showcased at GITEX 2023 exemplify this new approach.

Positive Technologies’ portfolio encompasses vulnerability management, anti-APT solutions, secure development operations, and more. They aim to provide organizations with a 360-degree view of their security landscape.

Robust sensors cover all assets, offering protection against a spectrum of threats. Advanced investigative tools and expertdriven services fortify defenses

EVGENIYA POPOVA Director of International Business Development at Positive Technologies against cunning hackers. The spotlight in 2023 is on MaxPatrol VM and PT NAD, offering a gateway to result-driven cybersecurity, where disruptive threats become inconceivable.

In collaboration with regional partners NX Digital Technology and GC6, Positive Technologies is prepared to support projects of any complexity. NX Digital

Technology, based in the UAE, is an innovative company specializing in AI, cybersecurity, and digital transformation.

GC6, headquartered in Dubai, offers a wide array of IT services and solutions across the Gulf countries, focusing on cybersecurity, infrastructure, governance, risk, compliance, and consulting.

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Liferay revolutionizes digital experiences at GITEX 2023

OMAR SHELIBY

Country Manager - Oman Kuwait and Egypt, Liferay

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t GITEX 2023, Liferay is making waves with its central theme of ‘Experience Transformations.’

The focal point of their presence at the event is a compelling showcase that highlights how organizations can reshape their digital experiences using Liferay’s All-in-One Digital Experience Platform (DXP).

Liferay’s vision revolves around enabling businesses to achieve more with less, emphasizing efficiency, agility, and innovation.

The core focus is on equipping organizations with the tools to create exceptional experiences by leveraging their existing skills and industry expertise.

Visitors to GITEX are exploring the transformative potential of Liferay’s DXP, which is redefining the future of engagement by delivering tailored digital solutions.

Liferay’s spotlight at GITEX is its flagship All-in-One DXP,

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a state-of-the-art foundation platform that offers flexibility, scalability, and security. It empowers organizations to rapidly build, launch, and manage custom digital solutions, delivering data-driven, tailored experiences across various stakeholders, from B2B and B2C to B2E, G2G, and G2C interactions via digital channels.

The company is emphasizing the benefits of open-source solutions and their flexibility, showcasing how businesses can create unique applications while streamlining processes.

Liferay’s collaboration extends to a range of channel and alliance partners at GITEX 2023, including Digital Processing Systems, Palmira, Appswave, UAE Digital Lab, and Link Development.

These partnerships underscore Liferay’s commitment to delivering outstanding digital experiences and innovative solutions.

SentinelOne unveils cutting-edge cybersecurity solutions at GITEX 2023

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t GITEX 2023, SentinelOne takes center stage with a compelling display of autonomous cybersecurity solutions driven by artificial intelligence. The overarching theme of their booth is the demonstration of these innovative technologies’ formidable effectiveness in countering malware attacks within cloud infrastructures.

The event has brought together experts and senior executives from SentinelOne, who are eager to share their insights on the critical need to protect endpoints, identity, cloud data, and workloads from the ever-evolving landscape of malware threats.

The spotlight at GITEX 2023 is firmly on SentinelOne’s groundbreaking offerings. The showstopper is Singularity Ranger Insights, an asset discovery and vulnerability prioritization solution. It

employs existing SentinelOne agents to uncover unknown network assets, eliminate blind spots, and streamline vulnerability management, setting a new benchmark for comprehensive cybersecurity.

SentinelOne’s flagship product, Singularity XDR, takes center stage, offering a comprehensive solution that supercharges security across the entire digital landscape.

It extends protection from endpoints to beyond, providing unparalleled visibility, proven protection, and a rapid response capability.

In addition, SentinelOne introduces Singularity™ Cloud, an AI-driven solution tailored for Amazon S3 and NetApp. This advanced offering enhances cloud data security by shielding against sophisticated malware attacks, ensuring that digital assets remain immune to even the most cunning threats.

MERIAM ELOUAZZANI Regional Director - Middle East, Turkey, Africa, SentinelOne

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Mindware Group’s presence at GITEX, pioneering ‘Emerging Technologies’

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indware Group is participating in GITEX, and their focus is on ‘Emerging Technologies,’ as they are actively supporting their business partners in accessing NextGen technology.

Mindware is enthusiastically showcasing a wide range of technology solutions in emerging areas such as AI, IoT, DevOps, and security. By providing support and expertise in these technologies, they are helping their customers stay ahead of the curve and achieve their business goals.

Mindware is embracing a unified approach to support its partners and ecosystem through its consulting services.

As the role of IT distributors continues to evolve, the company recognizes the importance of digital transformation in driving industry growth. To

meet the changing demands of businesses, Mindware is committed to offering a comprehensive range of digital solutions to streamline operations, improve customer experience, and gain a competitive advantage. This includes the Mindware Cloud marketplace, automation tools, supply chain capabilities, and as-a-service education portals, all aimed at enabling and empowering partners. You can find these solutions and services being showcased at GITEX. Participating in GITEX holds paramount significance for the company in engaging with the Middle East’s technology sector.

This dynamic platform not only catalyzes their expansion and outreach efforts but also strategically situates them as pioneers within the region’s technology landscape. Their

PHILIPPE JARRE

President, Mindware Group presence underscores their commitment to innovation, collaboration, and creating a lasting impact in this vital market.

Their participation in this

year’s event is driven by their desire to create a meaningful impact, foster growth, and position themselves as key players in the Middle East’s technology landscape.

GITEX Global 2023: Extreme Networks to showcase the role of the intelligent network

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xtreme Networks, a leader in cloud networking, is a part of GITEX Global 2023 at the Dubai World Trade Center.

Visitors to Extreme’s stand will learn how they can leverage their networks as a strategic asset to improve operations, drive better experiences for end users and positively impact organizational outcomes, Demonstrations will include an exhibition of Extreme’s Living Tomorrow partnership land the network industry’s first digital twin capabilities within the ExtremeCloud IQ platform.

Extreme’s new regional UAE Data Center, which supports AI-driven networking and data sovereignty. Within two months of its launch, the RDC already manages over 5000 devices from 300+ customers. ExtremeCloud IQ, an end-to-end cloud management platform that gives customers improved visibility and control over

their entire network, as well as access to the networking industry’s first digital twin capabilities. With a digital twin of their network, customers can simplify staging, validation and deployment of switches and access points from the cloud and significantly reduce the time it takes to complete a deployment.

Maan Al-Shakarchi, Regional Director – META, Extreme Networks said, “Extreme strives to push the boundaries of what can be achieved by leveraging the network as a strategic asset. At GITEX 2023, we demonstrate how the power of network analytics, AIOps, machine learning and automation can improve operations and drive better customer experiences.

Together with our partners and the customers we are re-imagining connectivity to create one infinitely distributed, scalable and customer-centric network.”

MAAN AL-SHAKARCHI

Regional Director – META, Extreme Networks

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Finesse at GITEX 2023 showcases holistic digital transformation solutions

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n a pioneering move, Finesse takes center stage at GITEX 2023 with a groundbreaking theme that is revolutionizing the digital landscape: Holistic Digital Transformation Solutions: Advising, Enabling, and Securing. As the GITEX extravaganza unfolds, Finesse’s booth is a sight to behold, with a singular focus on Holistic Digital Transformation Solutions.

Here’s what’s currently happening at the event: 1) 1CXO – Advising Digital Transformation: Digital Strategy Consulting and

Advisory Services: Successful digital transformation starts with a clear strategy.

The 1CXO service provides comprehensive strategic guidance across numerous critical domains. Among the areas they provide advisory services are ESG (Environmental, Social, Governance), Customer Experience, Digital Transformation, Corporate Services, Information Management, Data Privacy, Cyber Risk and Information

Security. 2) Finesse - Enabling Digital Transformation: This is their flagship offering for businesses seeking seamless technology implementation, systems integration, and ongoing support. They understand that every organization is unique, and digital transformation journey should reflect their specific goals and challenges. Portfolio of solutions on display includes for AI Chatbots, BI & Analytics, ECM, CRM, RPA, HCM and Corporate Treasury bundled with 24/7 applications managed

services support. 3) Cyberhub 24/7 CSOC – Securing Digital Transformation: Cybersecurity solutions & Managed Security Services: Cybersecurity is paramount in today’s digital environment. With their stateof-the-art Cognitive Security Operations Center (CSOC) and Network Operations Center (NOC) in Dubai, UAE, and extended NOC & SOC facility in Bangalore, India, they will exhibit their extensive range of cybersecurity products, solutions, and services.

Mandiant at GITEX 2023, leading the way in cloud and AI innovations

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andiant, part of Google Cloud, takes center stage at GITEX 2023 to guide businesses and individuals on their cloud transformation journeys.

Leveraging state-of-the-art AI technologies and insights gained from frontline incident response engagements, Mandiant is advancing cybersecurity postures for organizations, whether they are operating on-premises or transitioning to the cloud.

At the exhibition, Mandiant is focusing on the pressing cybersecurity issues of today, including supply chain vulnerabilities, ransomware, and geopolitical threats. The company is showcasing its Mandiant Advantage platform, an integrated solution covering Threat Intelligence, Attack Surface Management, Security Validation, and Breach Analytics.

Visitors at GITEX 2023 can experience the Mandiant Advantage platform firsthand.

The company has been involved in mitigating some of the world’s

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most high-profile cyber-attacks.

Mandiant is addressing key challenges such as the shortage of skilled resources, the increasing sophistication of threat actors, and the complexity of managing security controls.

Mandiant’s participation in GITEX 2023 aligns with Google Cloud’s ongoing investment in the Middle East and Africa, following the launch of Google Cloud instances in Qatar and upcoming launches in Saudi Arabia and South Africa. Mandiant plays a crucial role in securing customers’ cloud journeys, making its presence at GITEX 2023 a strategic move for both Mandiant and Google Cloud.

Mandiant emphasizes the need for a layered defense strategy. The first layer focuses on identifying and protecting assets, while the second layer is geared towards detecting, responding to, and containing breaches. Given the evolving threats, organizations should operate under the assumption that and preparing accordingly.

JAMIL ABU AQEL Head of Mandiant systems engineering for MEA and Emerging region, Google Cloud

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Odoo, showcasing digital transformation solutions for the future

80% of IT leaders concerned about compliance as data spirals out of control

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t GITEX Global 2023, Cloudera is actively highlighting its commitment to innovation, addressing the pressing concerns of IT decision-makers across the region. The company is showcasing its excellence in cloud technology solutions, characterized by a scalable, agile, and cost-effective approach to harnessing the power of AI and data.

In a groundbreaking study conducted by Cloudera, the renowned data company specializing in trusted enterprise artificial intelligence (AI), the prevailing concern among 80% of IT decision-makers (ITDMs) is compliance while managing data. This revelation comes at a time when the same percentage of ITDMs (80%) is witnessing data spiraling out of control within their organizations.

This undisclosed survey of

850 ITDMs across EMEA is currently uncovering a prevailing sentiment where seven out of ten (70%) believe that siloed data complicates their adherence to data compliance regulations.

Numerous organizations have deployed multiplepoint solutions to effectively oversee data throughout its lifecycle. However, this move is exacerbating complexity, as 92% of ITDMs are attesting that the integration of point solutions for data analytics and management is rendering compliance even more challenging.

The ‘integration tax’ is a factor that is steadily driving up the cost of data.

While point solutions might efficiently resolve specific data processes quickly, providing the illusion of accelerated time to value, they often inflate the expenses associated with data management.

MOHAMED AYMAN HAYES Senior Partnership Manager, Odoo

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n GITEX 2023, Odoo’s innovative solutions are poised to make waves in the digital transformation arena, offering a simplified path to a more connected and efficient future for businesses across various industries.

According to Mohamed Ayman Hayes, Senior Partnership Manager, Odoo, technology trends are set to reshape the landscape for channel companies in the near future. Odoo, in line with Vision 2030, is at the forefront of this transformation, focusing on digitalization and the adoption of low-code and no-code solutions.

A key aspect of Odoo’s strategy is their commitment to open-source platforms, providing a costeffective and minimally disruptive path to digital transformation for businesses.

Odoo’s approach is modular and comprehensive, covering a wide spectrum of business

processes. With an impressive clientele of around 4,000 customers across various industries in the Middle East, Odoo’s solutions are adaptable to sectors ranging from healthcare to mining and manufacturing.

Their platform offers specialized modules for every department, giving businesses the flexibility to tailor What sets Odoo apart is their dedication to delivering user-friendly and highly flexible solutions, making ERP adoption a seamless process for companies.

Aman’s insights shed light on how Odoo is actively facilitating digital transformation, promising a future where businesses can navigate the complexities of the digital age with their digital transformation.

Odoo’s platform boasts modules for every department, providing businesses with the flexibility to implement what suits their specific needs.

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YASH TECHNOLOGIES: PIONEERING EMERGING TECH TRENDS GLOBALLY

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n the ever-evolving landscape of technology, emerging trends play a pivotal role in shaping the future of channel companies. For Yash Technologies, with a global presence and a strong foothold in the Middle East, embracing these trends is not just a strategic move; it’s a necessity.

Artificial Intelligence (AI): One of the most promising and impactful emerging technologies for channel companies is AI. However, the challenge lies in identifying the use cases for this powerful tool. Yash Technologies recognizes this and aims to bridge the gap by showcasing realworld examples of how AI can transform various industries. From healthcare to manufacturing, their goal is to help businesses pinpoint the applications of AI in their specific domains. By offering a comprehensive understanding of AI’s potential, they empower their clients to make informed decisions about integrating this technology into their operations.

Digital Twin Use Cases: The concept of digital twins has gained momentum in recent years. Yash Technologies is set to feature the use cases of digital twins, highlighting their relevance across different sectors.

This technology allows for the creation of virtual replicas of physical systems,

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NITIN KUMAR GUPTA Global Head, Digital Services, Yash Technologies enabling companies to monitor, simulate, and optimize processes in real-time. Whether it’s optimizing manufacturing processes or managing complex infrastructure, digital twins offer an innovative approach to problem-solving. Yash Technologies’ showcase will help clients envision how this

technology can enhance their operations and improve efficiency.

Metaverse: The metaverse is an emerging concept that blurs the line between the physical and digital worlds. It has the potential to revolutionize how businesses interact with their customers and how people connect with each other. Yash Technologies recognizes the transformative power of the metaverse and will feature it in their showcase. Whether it’s exploring virtual showrooms, conducting meetings in immersive digital spaces, or creating entirely new customer experiences, the metaverse offers exciting possibilities for a wide range of industries. Yash Technologies is prepared to demonstrate how businesses can leverage this technology to stay ahead in the digital era.

Generative AI: Generative AI, exemplified by technologies like ChatGPT, is another area of focus. These AI systems can create content, generate art, and assist in a variety of creative and problem-solving tasks. Yash Technologies will showcase how generative AI can be harnessed in different sectors.

From crafting personalized content for marketing to automating design processes, generative AI offers innovative solutions that streamline operations and boost creativity.

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