G live 2016

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G I T E X 2 0 1 6 S P E C I A L D A I LY

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GLOBAL STARTUP

MOVEMENT

GITEX 2016 STARTS WITH FULL SWING Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum inaugurates GITEX 2016

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heikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council opened the doors to the 36th edition of GITEX Technology Week. From 3D-printed cars to VR roller coasters, startup legendaries, drones, augmented reality and more, the 36th year of GITEX will fill 1.4 million square feet of

Dubai World Trade Centre (DWTC) with the latest in cutting-edge technology and innovation.

The most game-changing edition to date is expected to host 4,000 exhibiting companies and 64 participating countries. In conference sessions, 230 global thought leaders will deliver insights across 65 sessions and 130 conference hours. “The GITEX Technology Week theme

of ‘Re-Imagining Realities’ emphasises the practical steps that organisations need to take in their digital transformation, and the potential for enabling the life-changing ideas from entrepreneurs in the Middle East and worldwide,” said Trixie LohMirmand, Senior Vice President of the Dubai World Trade Centre, organiser of the event.

Dubai hosted the launch of the world’s first, most global, week-long startup showcase. Held in response to the need for an industry hub for investors, incubators, and accelerators to identify the world’s next great startups and support youth empowerment, the new GITEX Global Startup Movement is a comprehensive and dynamic technology platform that will promote global knowledge exchange, foster economic growth and encourage startup investment in the region. The GITEX Global Startup Movement is furthering this growth by providing unique access for international investors to the region’s emerging startup market, supporting diverse employment opportunities among youth, women in technology and local talent, and developing a culture of entrepreneurship in the region.

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THE WORLD IS WAKING UP TO THE REALITY OF CYBER INTRUSIONS.

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GITEX 2016

HOLISTIC VIEW TO SECURITY HARSHUL JOSHI, SENIOR VICE PRESIDENT, CYBER GOVERNANCE, RISK AND COMPLIANCE AT DARKMATTER

DarkMatter is bringing its expertise in advanced cryptographic research and development to help governments and large enterprises implement blockchain solutions that incorporate critically important elements such as authentication and confidentiality, which are necessary to unlock blockchain’s full potential.

Talking about how Darkmatter is reimagining security, Harshul Joshi, SVP of Cyber Governance, risk and compliance at Darkmatter says, “Technology comes with a lot of threats.

What Darkmatter is doing in terms of reimagining security is giving a holistic view to security with products that range from regulations, cyber defense, managed security, our cryptos and our latest cyber resiliency model and it has forced us to rethink security and its impacts from a 360 degree point of view.”

Talking about the Cyber Resiliency model, Harshul says that this is the first time they are introducing the model and it is one of a kind platform that really helps entities such as cities and enterprises to really manage security holistically. We can only launch this in a place like Dubai because Dubai has the open Dubai data log where Dubai’s leadership has made a point that every entity will share data with each other and this platform is perfect for a place like Dubai to give a true dashboard to the leaderships and it is a true correlation with the happiness index of Dubai.

THE BEST OF BOTH WORLDS Smart Governance and Digitalization are the 2 major focus areas for Dell EMC at this GITEX. In a recent worldwide survey conducted by Dell EMC, 80% of the customers said that they were worried about digital transformation and only less than 10% of the customers have already embraced it. Basil Ayass, Marketing Director, Dell EMC says that Dell EMC together will be bringing the best of breed solutions and empowering this digital reality. “As it is the first time for Dell EMC together, I am very excited about the week long marathon. Speaking of Dell Technologies, Basil says that Dell Technology is a unique family of 7 members and today they are a 140,000 employees organization and the world’s largest privately controlled tech company.

“Digital transformation is redefining the very fabric of the modern society. It requires 3 pillars to transform your IT, to transform your workforce and to transform your security as well.” Habib Mahakian, VP Gulf and Pakistan, Dell EMC says, “For us the reality is in being the best in everything we do. We are entering into a very big strategic alliance with the Dubai Smart Government establishment where we are building the new cloud for the Dubai Smart Government where they have an integrated solution from Dell EMC that will be a testimonial to their attribute in being the best in whatever they do.”

Basil says that they have a game changing communication plan for the GITEX week, wherein customers and partners can expect fresh product releases and announcements. There will be a lot of change in Dell EMC partner programs, products especially on the converged and all flash space taking the best of EMC and best of Dell.

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GITEX 2016

REIMAGINING POSSIBILITY

JONATHAN MARTIN, CMO, PURE STORAGE

Jonathan Martin, CMO of Pure Storage is all smiles as Pure Storage debuts with all glitz and glamor this Gitex 2016. Talking about the new campaign of Pure Storage ‘Hello Possible’, Jonathan says, “We have created a brand promise that is less inclined towards technology and more inclined towards what benefits the technology can bring to the customers. It’s a very transformational technology, something which is very different from what the storage industry has seen in the last two decades.

In today’s world, complexity is really the enemy of IT so we have created a whole different product that puts customer experience right at the heart of it allowing customers to do what they could not do before. So, procedures that used to take a full night before can be now done in an hour’s time.

Thus we want to put customers at the center of everything that we do.

Pure Storage’s laser focus on relationships continues to drive industrybest customer satisfaction – as evidenced by a Satmetrix-certified net promoter score (NPS) of 83.5.”

SCALING HYPER CONVERGED

INFRASTRUCTURE ARCHITECTURALLY ANAND CHAKRAVARTHI AREA VICE PRESIDENT PIVOT 3

Pivot3 was founded on the idea that the traditional data center could be radically simplified by unifying storage, compute, networking and virtualization resources into a powerful, easy-to-deploy solution that reduces costs, IT complexity, and organizational risk.

Mr.Anand Chakravarthi, Area Vice President, Pivot 3, expresses that hyper-converged is gaining momentum and everyone is moving towards software defined and Pivot 3 has been a leader when it comes to softwaredefined storage and Hyper Converged Infrastructure and this transformation of data centre which will drive the businesses. “Redington is our distribution partner in Middle East and Africa. Our customers include key names in Govt., transportation, retail, hospitality, and manufacturing. Our plans for 2017 include energizing the data centre industry and educating the true sense of hyper-converged infrastructure. Vendors talk about hyper-converged infrastructure but the underlying technology has to be focused on storage and solutions that scale, we are extremely storage efficient and we achieve 94% storage efficiency compared to others which have 50% or less efficient storage,” adds Mr. Anand. According to Anand when a customer looks at hyper-converged he looks at reducing the data centre footprint and infrastructure to be a lot more agile, scalable and architecturally designed to run multiple workloads.

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LATEST IS THE GREATEST FOR EVANSSION DILIP KALLIYAT PRESIDENT, EVANSSION

“Evanssion’s idea is to help local customers and enterprises to implement next generation data centre technology in a more secured manner.

Whatever technologies we represent is built for cloud generation, we don’t represent any technology which is more than 10 years old. It is our fourth year in GITEX and every year we are growing. This GITEX we have a lot of pre-arranged meetings lined up from people from across GCC as well as key government organizations as well as private organizations. This GITEX will help us educate people and help them build a secure infrastructure and ofcourse giving us a return on investment. In the next 12-18 our scope is to start building technologies with customers, help them realize it’s value and scale it to the Africa also.”

GITEX 2016

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GITEX 2016

FUTURE OF INNOVATION COMES ALIVE

EES LAUNCHES ITS OWN ODC IN INDIA The dedicated team at the offshore facility works as a virtual extension of EES’s internal team.

Emitac Enterprise Solutions is proud to announce the opening of its “Own New Offshore Development Center (ODC)” in Bangalore, India comprising of 15 software professionals.

The plan is to ramp up the operation by 40% over the year.

The ODC is strategically located in Bangalore, the IT capital of India, to facilitate instant access to a trained pool of resources

skilled in various technologies.

The business plans for the center are aggressive and soon Emitac will be in a strong position to ensure that its track record of delivery-on-time to its customers is sustained and is met at a relatively lower cost base.

The Offshore development center expands the ability of Emitac Enterprise Solutions

(EES) to offer services to its fast growing client base. This expansion gives us the capacity for our next level of growth, provides for round-the-clock Services and enables us to provide an exceptional level of support for our Clients.”

Says Mr. Madhava Reddy Kolli, Business Head – Microsoft Business Unit, Emitac Enterprise Solutions.

DEWA’S CUSTOMER CENTRIC WEBSITE HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, officially inaugurated DEWA’s updated website, on the first day of Gulf Information Technology Exhibition (GITEX) 2016, attended

by HE Saeed Mohammed Al Tayer, MD & CEO of DEWA. During the inauguration, DEWA highlighted the services available through the website. DEWA’s website provides comprehensive services that meet the requirements of everyday life.

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DIC will showcase futuristic innovations being developed in Dubai. From creating an immersive experience room which takes visitors on a journey into Dubai’s future, to leading payment and transportation solutions, DIC’s presence at GITEX highlights the role that technology is playing in shaping Dubai as a global innovation hub.

“Since its launch in 1999, Dubai Internet City has cultivated a technology ecosystem which has played an integral role in the nation’s economy. The innovation on display at the DIC pavilion is testament to the creative thinking and competitiveness that is being driven by our business partners from Dubai to the rest of the world,” said Ammar Malik, Executive Director, Dubai Internet City.

SOPHOS SYNCHRONIZES SECURITY

“With the increase in sophisticated attacks across the region, companies are looking for smarter and simpler IT security solutions. We’re excited to be able to share our recently announced Sophos Intercept X,a next-generation endpoint security product that stops zeroday malware, unknown exploit variants and stealth attacks, and includes an advanced anti-ransomware feature that can detect previously unknown ransomware within seconds,” said Harish Chib, Vice President – Middle East and Africa, Sophos.

GITEX 2016

LANmark ENSPACE Make room for scalability

-50% rack space

Longer distances, More connections

Nexans offers smart solutions for reducing fibre cabling hassle and density. LANmark ENSPACE panels feature three individual sliding trays per ‘U’ with finger tip access.

Designed for fast deployment

144 LC connections in a 1U panel and up to 576 connections in a 4U without compromising efficiency of patching.

Make room for scalability.

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GITEX 2016

COMMSCOPE DISCUSSES FUTURE OF NETWORKS

CISCO AND GBM TO SHOWCASE VERSATILITY OF APPLE SOLUTIONS As Cisco’s exclusive channel sponsor at GITEX, GBM will educate visitors on how Apple’s business strategy, consultancy and implementation services can help regional businesses improve mobile productivity “Businesses everywhere and in every category are reinventing themselves. They are becoming digital, software-driven and mobile-centric. Apple and Cisco are responding to this need by creating the very best app and voice experience for iPhone and iPad on corporate networks.

With new features in iOS 10 and the latest network software and hardware from Cisco, businesses can leverage their infrastructure to deliver a great user experience,” says Frida Kleimert, Head of Channel and Commercial Sales, Cisco UAE. As part of their GITEX plans,

Cisco and GBM are focusing on three areas for Apple solutions: networking, voice, and collaboration. The first set of offerings include optimizing Wi-Fi connectivity, prioritizing business apps and integrating voice and collaboration with Cisco Spark.

Trends that will shape the transformation of networking across the Middle East will be the focus of CommScope’s participation at GITEX Technology Week 2016. “We are in the early stages of what may be the greatest transformation of networking yet, driven by mobility, video consumption and cloud.

These consumer behaviours and technology trends are straining networks globally and require new thinking regarding infrastructure requirements of the future,” said Ehab Kanary, vice president of Enterprise, CommScope, Middle East and Africa.

MANAGEENGINE NEW SERVICEDESK PLUS MSP

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ETISALAT SPARKS INNOVATION Etisalat’s focus this year at GITEX 2016 is ‘Sparking Innovation’, which is an extension to the company’s commitment to the ICT vision of the UAE’s leadership. The technology showcase at the event will highlight the unlimited and inspiring possibilities of a highly connected future and cities of tomorrow, driven by Etisalat’s advanced telecom infrastructure and smart apps and solutions. Dr Ahmed bin Ali, Senior Vice President, Corporate Communications, Etisalat Group said: “Etisalat is introducing concepts and ideas based on strong technologies and bringing world-class solutions and services that facilitate not just end-users, but also businesses and governments for a better future. When we say that innovation is at the core of Etisalat’s operations, we do not only mean it in terms of telecom technologies. We are also paving the way for smarter digital solutions and applications that will mobilise people, businesses and the government sector for a better tomorrow. GITEX Technology Week is a an established and important platform that has become the cornerstone of showcasing the prowess of IT, digital services and telecom providers from world over.”

ManageEngine will be exhibiting the latest version of ServiceDesk Plus MSP and Mobile Device Manager Plus and the rest of its IT management and security portfolio at GITEX .The company also announced it supports Android for Work in the latest version of its mobile device management solution, Mobile Device Manager Plus.

The moves enhance help desk automation, integration and asset management for managed service providers (MSPs) while bolstering Android device management and security for IT teams.

ITIDA SUPPORTS PARTICIPATION OF TOP 29 EGYPTIAN FIRMS AT GITEX The Information Technology Industry Development Agency will sponsor for the 11th consecutive time the upcoming participation of 29 Egyptian companies at the 36th GITEX Technology Week. Asmaa Hosni,

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Chief Executive Officer (CEO), ITIDA, confirmed that Egypt’s IT sector witnessed a remarkable development and significant shift in the outsourcing landscape moving from low-value to high-value services. This is

particularly in the packages offered and the proven capabilities of the Egyptian service providers—placing stronger focus on multilingual call centers services to highly specialized services and added

value offerings such as mobile applications, cloud services, product development, and research & development in order to achieve higher rates of growth and maintain a competitive level..

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Start tomorrow sooner.

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GITEX 2016

NOKIA AND DU’S VIRTUAL REALITY

DELL EMC TO BOAST BIGGEST GITEX TECHNOLOGY WEEK PRESENCE Dell EMC is showcasing the collective and now united capabilities of the newly combined company.

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ell EMC will be showcasing its strong capabilities in the fastest-growing areas of the industry including hybrid cloud, softwaredefined data center, converged infrastructure, platform-asa-service, data analytics, mobility and cybersecurity.

“Digital transformation is

fundamentally changing the way we live, work and consume here in the Middle East and globally. Dell EMC wants to keep businesses ahead of the curve and fully leverage the changes and opportunities of these disruptive technologies in a strategic and prioritised manner,” commented

Mohammed Amin, Senior Vice President, Turkey, Eastern Europe, Africa and Middle East at “Dell EMC”. Dell EMC will be highlighting a variety of solutions in three key areas crucial to business’ Digital Transformation strategies: IT Transformation, Workforce Transformation, and Security Transformation.

MISCONCEPTIONS ABOUT SOFTWARE ASSET MANAGEMENT By: Rithu Rajan,EMITAC ENTERPRISE SOLUTIONS

The term “Software Asset Management (SAM)” is often misleading, and these are mostly used to cover up audits performed by major software publisher’s. Most of the publisher’s use Software Asset Management as a defensive mechanisim to cover up the audit shock and retain customer satisfaction by showcasing unrealistic short-term achievements. The real value of an effective SAM solution is underestimated and faded away in an effort to tackle audit and achieve the state of compliance.

Software Asset Management exercises are a revenue generation/account harvesting strategy. For the end customer, Software Asset Management eventually turns out to be an expensive shortterm exercise which overrules the long-term return on investment.

Nokia and, du, used Nokia AirScale Radio Access to showcase 360 degree virtual reality (VR) video streaming for the first time in the Middle East at GITEX 2016 in Dubai. In the demonstration, 3D 360 VR content created with the Nokia OZO VR camera was streamed to headmounted displays using Nokia 5G-ready network, delivering a fully immersive VR experience for attendees. This demonstration is yet another milestone for du on its path to 5G technology and taking 5G beyond speed and connectivity by demonstrating real 5G use cases.

55% RISE IN THREAT LEVELS ACROSS ME

Trend Micro Incorporated is concerned that the Middle East is seeing a sustained rise in threat activity, with a 55% increase in threat levels quarter-on-quarter, this year alone. Globally, Trend Micro sees on average, 250 million threats a day. With the growing presence of ransomware and other malicious threats, it is imperative that companies and individuals rely on the right security software, and have adequate security protocols in place to prevent cyberattacks.

PANASONIC DEBUTS ITS ALL-IN- ONE HYBRID DRONE Panasonic Marketing Middle East and Africa showcased this GITEX its latest drone- ‘Ballooncam’, with innovative features that enable it to produce hi-res videos, and simultaneously relay them using a projector and

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LEDs.Ballooncam combines a drone with a large balloon and is designed to address the increasing demand among event organisers for innovative entertainment as the staging of events becomes more

sophisticated. The Ballooncam is powered by four propellers and can fly around event venues in sync with planned performances.

As an added bonus, since the drone is completely wrapped inside of the large balloon, it

can fly close to and above the audience, allowing organizers to shoot dynamic aerial footage.

The camera can be used for long durations as it uses the buoyancy of the large balloon and saves energy while in flight.

GITEX 2016

MICROSOFT’S DIGITAL TRANSFORMATION AT GITEX Microsoft Gulf unveiled a dazzling array of solutions to the region today, as the 36th GITEX Technology Week got underway at Dubai World Trade Centre. Aimed at helping Middle East organisations – regardless of size or industry – achieve more through digital transformation, the solutions spanned productivity, business intelligence, security, the cloud, mixed reality, artificial intelligence and the Internet of Things.

Visitors were able to get hands-on experience of these solutions in interactive Experience Zones, built thematically around Azure, Internet of Things and Mixed Reality. Microsoft’s Participation at GITEX this year, under the banner of ‘An Empowered Future’ reiterates our ongoing commitment to support UAE in its global competitiveness in areas of technological readiness and innovation” said Samer Abu Ltaif, Regional General Manager, Microsoft Gulf.

INFOR TO HIGHLIGHT INFOR CLOUDSUITE BUSINESS APPLICATIONS Infor will showcase its Infor CloudSuite offering at this year’s GITEX Technology Week 2016 Infor CloudSuite is a focused set of cloud-enabled, industry-specific applications that are engineered to preserve and accelerate the value of customer investments by addressing the challenges of a dynamic business environment. Tarik Taman, General Manager, India, Middle East & Africa (IMEA), Infor said, “GITEX brings together the most innovative, exciting and ambitious technology organizations across the region and beyond, and Infor is delighted to be a part of this eco-system.”

NETAPP SHOWCASES NEXT GENERATION CLOUD AND FLASH STORAGE SOLUTIONS “We understand that storage requirements for all companies are not the same, hence, we focus on delivering customized solutions, comprising of flash and hybrid storage arrays, that enable our customers to manage workloads and ensure data security. GITEX is the ideal platform for us to showcase our latest innovations around data management. We are relishing the opportunity of connecting with new prospects, developing our brand awareness, and educating partners and customers around what they require to protect their data.”Fadi Kanafani, Regional Director for Middle East and Africa at NetApp.

FGB PARTNERS WITH ORACLE FGB will implement Oracle’s Big Data and Business Analytics solutions as part of its ongoing efforts to offer customers a wide range of unique, competitive products to fit their banking needs and to help them in achieving their dreams. The announcement was made during the ongoing GITEX Technology Week. As part of the new collaboration, FGB has chosen a host of Oracle’s latest Big Data and Analytics solution components to sustain its leading position in the market with better customer profiling and customer 360 insights. These solutions include Oracle Big Data Discovery, Big Data Connectors, Big Data Appliance X5-2 and the Business Intelligence Suite.

GLOBAL WEARABLE SHIPMENTS TO DOUBLE BY 2020 Demand for seamless connection to the Internet of Things will drive wearable shipments to double by 2020, says a new Frost & Sullivan report prepared in collaboration with GITEX Technology Week. “Smart wearables will rapidly advance in technology to replace smartphones by 2020, and provide a gateway for seamless citizen interaction with the Internet of Things and Smart Cities,” said Robert Scoble, a Silicon Valley insider speaking at GITEX Technology Week 2016.

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