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MICROSOFT BRINGS ‘DUBAI BOT’ TO GITEX 2016 MICROSOFT REINFORCES THE POWER OF ARTIFICIAL INTELLIGENCE IN THE REGION YET AGAIN BY SHOWCASING DUBAI BOT, A DEMO DEVELOPED BY MICROSOFT GULF AT THIS YEAR’S GITEX TECHNOLOGY WEEK.

DUBAI CHAMBER LAUNCHES BI INFORMATION SYSTEM TO PROMOTE SMART BUSINESS

ubai Chamber of Commerce and Industry has launched the Business Intelligence Information System (BIIS) smart platform, which aims to change the way business information is shared and used. The new platform gives users instant and easy access to important information about

local and foreign businesses, enabling companies to research prospective partners and make more informed decisions. Launched during the Chamber’s participation in GITEX Technology Week 2016, BIIS is a one-stop shop for intelligent information as it provides key data such as financial details and credit ratings. H.E. Hamad Buamim, President and CEO, Dubai Chamber, stated that

this revolutionary service is a valuable resource for businesses as it fills an information gap and gives them the tools to become more intelligent and efficient. He explained that BIIS will also enhance transparency within the local business community, and provide more reliable information about Dubai-based companies to foreign firms and investors, which is essential to securing trade partnerships.

DUBAI BOT, A SHOWCASE DEMO DEVELOPED BY MICROSOFT GULF, ACTS AS A VIRTUAL TOUR GUIDE FOR VISITORS TO THE EMIRATE, GIVING THEM AN AI SOURCE FOR ALL THEIR TRAVEL NEEDS. IT CAN SUGGEST RESTAURANTS AND ENTERTAINMENT VENUES; MUSEUMS AND BEACHES; AND IDEAL ATTRACTIONS FOR CHILDREN, PARENTS OR THE LONE TRAVELLER. THE BOT ALSO HELPS WITH THE MORE FORMAL ASPECTS OF TRAVEL, SUCH AS BOOKING A TAXI, ADVISING ON USE OF THE METRO OR GIVING UP-TO-THE-SECOND UPDATES ON CURRENCY EXCHANGE RATES. ALL OF THIS INTERACTION IS BASED ON THE BOT’S KNOWLEDGE OF THE USER’S CIRCUMSTANCES, SUCH AS THEIR LENGTH OF STAY, AGE AND WHETHER THEY ARE TRAVELLING ALONE OR IN COMPANY. DUBAI BOT PRESENTS AN IDEAL APPLICATION FOR MICROSOFT’S BOT FRAMEWORK AND COGNITIVE SERVICES, WHICH ARE BEST SUITED TO SCENARIOS WHERE REPETITIVE TASKS NORMALLY COORDINATED BY HUMAN ACTORS CAN BE HANDED OVER TO AUTOMATION.

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THE WORLD IS WAKING UP TO THE REALITY OF CYBER INTRUSIONS.

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GITEX 2016

FUTURE IS NOW FOR GBM HANI NOFAL, VP INTELLIGENT NETWORKS, SOLUTIONS, SECURITY AND MOBILITY, GBM

SOPHOS WAY TO SECURITY IS ‘SYNCHRONIZED’ KARL HEINZ WARUM, VP, CEEMEA, SOPHOS. KATJA MEYER, MARKETING DIRECTOR, CEEMEA, SOPHOS

“GBM has partnered with cisco as the exclusive channel sponsor and we have tried to align the visions of GITEX 2016 in our stand with real life scenarios into our demonstration whether it is in the aviation or in the internet of things technology that are impacting the industries,” says Hani Nofal, VP Intelligent Network Solutions, Security and Mobility, GBM. At GITEX 2016, Cisco and GBM, a cisco gold partner, are demonstrating the power of cisco’s latest technology solutions to deliver personalized guest experiences, improved management of operations, enhanced sales and marketing approaches, and reduced costs. “We are enabling the infrastructure to be empowered in line with the visions of the smart city with various technologies like location analytics. Security is embedded into all our technologies and is at the heart of it. For the very first time in GITEX, we are also happy to unveil our relationship with Apple. We have signed up with them a couple of months ago as the only one and authorized Apple system integrator in the UAE and the region and we are taking forward our collaboration with Cisco to take the Apple technology to the enterprise powered by the secure foundation of Cisco thus benefitting the enterprises and the customers on both the security and the mobility platform.” Talking about the security market, Hani says that there is a lot of focus from the government and semi government than the private sector to follow the different security regulation and the market and the year 2017 is an absolute playground for them.

Sophos is focusing on its ‘synchronized security’ strategy, showcasing its extensive portfolio of next-gen endpoint, network and encryption security solutions at the region’s premier ICT event. Mr Karl Heinz Warum, Vice President CEEMEA, Sophos feels that everyone should understand the importance of data and avoid being a target of cyber threats, for protection one needs a product and a concept for securing data. This is the reason why Sophos has participated at GITEX to talk about the next level of security and GITEX is the perfect platform to do so. “We have an expertise in end point and networking on both sides and we are investing in it heavily. We are building our channel and distribution and we are looking at educating our reseller to be a trusted advisor. As the region’s largest ICT exhibition, GITEX is a perfect platform for Sophos to reach out to companies and communicate our ‘synchronized security’ strategy”, adds Mr. Karl. “Our marketing strategy at GITEX is that we bundle everything under the strategic message which is ‘discover synchronization’, which means we really address our customers and partners to enable them to be protected with our product and strategy against tomorrow’s threat which is becoming more and more sophisticated. We use GITEX as a major communication platform however we market our messages and campaigns online as well as through our partners since we are completely channel driven. For us it’s important that our partners are willing to expand their security know-how, they have full competency in IT security and they support our strategy in a way that they follow this line of synchronized security and investing in trainings in both network and end point protection,” said Katja Meyer, Marketing Director CEEMEA, Sophos.

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GITEX 2016

WHEN INNOVATION DRIVES THE BUSINESS

MOHAMMED AREFF, VP, META, AVAYA

Mohammed Areff, VP, META, Avaya explains that whatever Avaya is doing fits in very well with the theme of GITEX- re-imagining realities. From a business perspective, Avaya is showcasing Artificial Intelligence virtual assistance that can help anybody, where a robot can be a personal butler and help companies complete transaction. Mohammed also feels Middle East has been a leader in adapting and accepting technology as well as implementing innovative methods. “We have the telephony, the contact centre and we even have the networking to be able to support that. If one visits our booth we show them our applications and a lot of supporting Avaya technologies that make the realities real. Other applications and solutions include Happy index, security solutions around artificial intelligence and robotics.” Avaya also revealed its recent partnership at GITEX with Dnata to consolidate all their contact centres across the globe. Talking about the channel strategy, Mohammed also expressed that Avaya has taken this whole channel roadmap to the next level by assisting the partners when they meet the clients and they lead the implementation, execution and support the technology.

NETWORKREADY FOR TOMORROW

KAMAL MOKRANI,

GLOBAL VP, INFINET WIRELESS

When asked about how ready Infinet Wireless is for 2020- a time that would see billions and trillions of machines speaking to each otherKamal Mokrani, Global Vice President, Infinet Wireless says that for then the future is now and here, They were spinning magic with IP protocols and networking since 1993, a time when even the concept of internet was merely popular. At GITEX this year, Infinet Wireless is unveiling the InfiINK XG 1000, the latest addition to our Point-to-Point product porfolio. Designed specifically to meet the backhauling needs of wireless internet service providers (WISPs) and enterprise backhauls for applications like digital oilfields, the InfiLINK XG 1000 is able to provide throughputs of up to 1 Gigabit per second over the air in 5 GHz licensefree frequency bands, effectively doubling the capacity of InfiNet’s previous highest performing product, the InfiLINK XG.

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PEELING MULTIPLE LAYERS OF SECURITY WITH FIDELIS

ROLAND DACCACHE, SYSTEMS ENGINEER MENA, FIDELIS CYBERSECURITY

Fidelis this year exhibited in an independent stand, breaking free from exhibiting with multiple partners this new wave has created a zest of enthusiasm among the team. With a revived logo and huge plans in store for 2017, Fidelis is all set to turn heads. Roland Daccache, Systems Engineer MENA, Fidelis said, “We are trying to re-imagine cyber security which for many years was running in silos. Our strategy is focusing a lot on integrating end-point security with cloud security. We focus a lot on protection and detection, we offer to our customers, end-to-end platform to protect our customers from cyber threats.” Roland also explains Fidelis’ channel roadmap by saying that it is 100% channel driven and they are in the process of revamping their channel program as well as partner channel portal. Fidelis already has distributors like Redington, Spectrami and Credence Security in the region.

GITEX 2016

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GITEX 2016

ETISALAT UAE LAUNCHES ‘ETISALAT DIGITAL’

EMITAC ENTERPRISE SOLUTIONS APPOINTS SHUAIB MAHMUD AS DIRECTOR – SERVICE EXCELLENCE Emitac Management further expands its service focus with Shuaib taking up an instrumental role of Director, Service Excellence

mitac appointed Mr. Shuaib as the Director of Service Excellence. Mr. Shuaib is a Senior technology executive with over 22 years of experience in successfully implementing IT solutions, developing strategy, building & optimizing organizational processes, business intelligence solutions, and IT infrastructure, in a diverse and multicultural

global environment. In his current role, he will lead the Global Services, Innovation Technology, and Managed & Cloud Services for Emitac Enterprise Solutions. Mr. Shuaib was previously heading the Middle East operations at Oracle as the Director of Service Delivery. “I feel very excited with the appointment of Shuaib to the position of Director, Service Excellence for the region. It is clear that

the region is undergoing rapid change as the forces of cloud, mobile, social and analytics are transforming organizations. We are executing a strong strategy to meet this pace of change for our clients, and power their growth by delivering value and quick solutions/ services they need, to adapt their businesses,” - said Tony Alam, CEO Emitac Enterprise Solutions.

DUBAI AIRPORTS AND HUAWEI TO BUILD WORLD’S FIRST TIER 3 DESIGNED MODULAR DATA CENTRE The DXB data centre will be the first of two planned modular facilities that Huawei will build for Dubai Airports. Together, they will operate as a pair of mirrored Tier III data centres interconnected through a dedicated fibre optic link that will provide high-level resilience and availability to support the critical operations of Dubai Airports.

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Etisalat announced today the launch of “Etisalat Digital”, its new business unit to help drive digital transformation and to enable enterprises and governments to become smarter through the use of the latest technologies.Today, the pace of digitally driven change is accelerating through every business, irrespective of industry, geographical location or company size. Digital transformation is a top strategic priority for more than 77 percent of global companies, according to the latest survey from ‘The Economist Intelligence Unit’. Organizations are reinventing business practices to gain maximum value from digital technologies such as Cloud Computing, Internet of Things (IoT), Mobile Applications and Big Data.

ACRONIS TO SHOWCASE HYBRID CLOUD DATA PROTECTION PORTFOLIO

Acronis will focus on its Acronis Backup 12 at GITEX 2016. “This is our 3rd year at Gitex, and our participation this year will help us bring the power of the Acronis Backup 12 direct to customers and partners,” says Guurprit Ahuja, Director, Middle East and Africa, Acronis. “Backup and recovery is often an afterthought, and legacy backup systems fail to provide adequate protection due to today’s increasingly complex IT infrastructure. Our aim is to educate end-users and partners on why efficient backup and recovery solutions are an important component of IT investments with businesses of all sizes.”

GITEX 2016

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GITEX 2016

DAFZA SHOWCASES ACHIEVEMENTS AND INITIATIVES The Dubai Airport Freezone Authority unveils its latest innovative and technologydriven projects at the 36th GITEX Technology Week. DAFZA introduces its Smart Desk Package for the start-up companies it hosts at GITEX Technology Week 2016. DAFZA will highlight successive accomplishments in enhancing customers’ experiences through the adoption a culture based on innovative and ‘smart transformation’ and the launching of high-quality projects that support all companies operating at the Freezone primarily its ‘E-Payment Project’.

SMART DUBAI SHOWCASES LATEST SMART ACCOMPLISHMENTS AND INNOVATIONS Smart Dubai showcase the latest updates to the Happiness Agenda that was adopted by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

he Smart Dubai Office will showcase smart city experiences within a 3,800-squaremetre pavilion during GITEX Technology Week 2016. The pavilion unites 55 partners and strategic sponsors from the government and private sectors to highlight over 300 innovative smart city

solutions that are improving experiences for Dubai residents today. It will provide an excellent opportunity for visitors from all sectors to see the latest technology solutions and applications that are impacting happiness for Dubai’s residents. H.E. Dr. Aisha Bin Bishr, Director General of Smart Dubai Office,

said: “At Gitex Technology Week 2016 we shall share the latest accomplishments of from the Smart Dubai Office; the Smart Dubai establishments Dubai Data and Smart Dubai Government; and key Smart Dubai initiatives including the Happiness Agenda and the Smart Dubai Platform.”

SOTI MOBICONTROL 13.2 STRENGTHENS MOBILE CONTENT MobiControl provides mobility management across all endpoints, seamlessly managing mobile devices, connected peripherals, applications, content, and security from within a single management console. We’ve designed MobiControl as a true enabler of the mobile workforce,” said Oscar Rambaldini, Vice President of Product Management at SOTI. “The combination of SOTI MobiControl 13.2’s new content tools create a robust enterprise mobile content management toolkit that maximizes end-user convenience, and empowers IT staff with complete control over their enterprise content security.”

PURE STORAGE TO UNVEIL LATEST INNOVATIONS IN ALL FLASH STORAGE Pure Storage will showcase their recently launched FlashArray//m10 and FlashBlade solutions at GITEX 2016. Pure Storage will also be using GITEX as a platform showcase ‘Evergreen Storage’, the disruptive business model that allows customers to deploy storage once and independently upgrade performance, capacity & connectivity with no-downtime while keeping maintenance costs flat for the lifespan of the array and enterprises.

NEC LAUNCHES SECURE PAYMENT PLATFORM NEC Payments has launched a PCI-DSS compliant MasterCard certified card, virtual, and mobile payment transaction processing environment on Microsoft Azure at GITEX

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Technology Week 2016. NEC Payments’ transaction processing software has been designed using Microsoft technologies to operate securely within purely

virtualised environments and is therefore native to Microsoft Azure infrastructure. This new technology will be available immediately Together, NEC Payments and

Microsoft will continue to drive digital transformation in the financial services industry, and improve the performance and availability of services to customers globally

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GITEX 2016

CMY

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GITEX 2016

NOTION OF INTELLIGENCE – BY SEKHAR RAMARAO, EMITAC ENTERPRISE SOLUTIONS

o, has technology actually allowed you to do more in your personal life? Has the web enabled you to explore new things, learn new things, find bargains, get exposed to communities? Has technology allowed you to explore more of your passion? Now you need to explore ways in which exploiting the benefits of technology

can make you more productive at work. Installing just a handful of business technology solutions can free up more of your time to devote to your passion. Can you offload some of your business critical tasks to an outside expert? Can you reduce, replace, repackage existing business critical applications to become more productive? Will someone experience the “biting the bullet” and securing outside assistance to enable greater productivity? The Answer is yes, Emitac & Microsoft Dynamics provides a seamless ONE platform which enables customers to get an insight of Operations, Productivity, Customer & Social Engagement, Marketing and Analytics. There is nothing called Emotional Intelligence in business. Business needs facts, these facts are delivered through Microsoft Dynamics platform with Intelligence. Smart Mall, which allows users to shop through an interactive screen at Metro stations, being showcased by the Roads and Transport Authority (RTA).

STC SELECTS COMMVAULT Commvault has signed an agreement with Saudi Telecom Company (STC), to deliver a Backup-as-a-Service solution, utilising the STC cloud environment. A memorandum of understanding (MoU) agreement, was signed today at GITEX, to collaborate on solutions targeting public sector and small to medium sized enterprises in Kingdom of Saudi Arabia with the new cloud offering.

ESET MIDDLE EAST UNVEILS MANAGED SERVICE PROVIDER (MSP) PROGRAM

DUBAI HUB TO EMERGING MARKETS Dubai is increasingly the hub for Southeast Asian innovators expanding to emerging markets in the Middle East and Africa, according to experts speaking at GITEX Technology Week. The ASEAN e-commerce market is set to grow more than nine-fold from USD 7 billion in 2013 to more than USD 67 billion by 2017, according to a recent report by consultancy AT Kearney.

Designed to provide volume licensing benefits, the ESET MSP program will help partners deliver best endpoint security protection as part of their monthly or annual maintenance services. The program also helps businesses increase revenue through ESET’s tiered MSP pricing structure, which includes flexible daily billing and monthly invoicing.

HBMSU’S ‘SMART’ SOLUTIONS The Hamdan Bin Mohammed Smart University throws the spotlight on its pioneering ‘smart’ learning solutions, including the landmark Smart Campus initiative, at the GITEX Technology Week.

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The university’s participation highlights anew the university’s commitment to the UAE’s ongoing smart transformation efforts.HBMSU will be discussing its latest pursuit of advancing and making the Arab learning

system more globally competitive in the 21st century. Dr. Mansoor Al Awar, HBMSU Chancellor, said: “Our Smart Campus and other smart learning solutions have significant implications for millions of learners in the Arab

region and beyond. All of these solutions are learner-centered and involve active restructuring for genuine collaboration among learners and deep understanding of given learning materials.”

GITEX 2016

SYNOLOGY SHOWCASES THE FUTURE OF STORAGE & NETWORKING SOLUTIONS Synology showcased its latest portfolio of network attached storage, IP surveillance solutions, and network equipment at the 36th edition of GITEX Technology Week. Synology’s solutions are committed to transforming the way users manage data, conduct surveillance, and manage network in the cloud era. “As a believer of the ‘software-defined’ concept, we seek to utilise our strength in software development to make businesses and organizations more competitive, and help the MEA region become a more attractive destination for international companies to do business.” said Victor Wang, Sales Manager at Synology. Synology unveiled its All-Flash-Storage FS3017 for the first time in the UAE for enterprises seeking storage solutions with uncompromising performance and throughput.

SOCIAL HUB @EC_MEA

EPICOR CLOUD ERP SOLUTIONS Epicor Software Corporation will showcase its flagship ERP solution at GITEX Technology Week 2016. In addition to Epicor ERP, Epicor will also showcase Epicor iScala, a dedicated ERP solution for small and medium enterprises (SMEs), and Epicor HCM, an intuitive, functional, and adaptable Human Capital Management (HCM) solution that automates everything related to HR in a single system, enabling organisations to track, manage, and analyse all data for the employees, from application to retirement. “GITEX gives us an unparalleled platform to continue to build our brand, showcase our latest solutions, create mind-share with partners and our industry peers and most importantly, help customers choose an ERP solution that will serve as the backbone of their business processes and a platform for growth,” said Hesham El Komy, Senior Director, Channel, Epicor Software.

TRANSSYS TO SHOWCASE ORACLE CLOUD SOLUTIONS TransSys will showcase its solution offerings around Oracle’s Cloud products and technologies and demonstrate how they have successfully helped organisations in the region transform their enterprise systems to ERP Cloud, HCM Cloud and Cx Cloud as well as Business Intelligence, Planning and Budgeting on Cloud. “At GITEX 2016, we hope to share our experiences and successes with attendees on how we have helped organisations embark on their digital transformation journey using cloud technologies and platforms,” said Mr. Stephen Fernandes, Executive Vice President, TransSys Solutions.

UAE’S WORKPLACE OF THE FUTURE IS FUELLED BY ENTERPRISE VIDEO PROLIFERATION Polycom’s new research “Examining Video Collaboration at the Workplace” analyses the workers’ attitude towards video collaboration which is known to be slowly becoming one of the main enablers of workplace collaboration in the UAE. The study, which is launched at GITEX Technology Week 2016 indicates that at least one in every three employees frequently uses video conferencing technology for work.

FOCUS SOFTNET TO PROMOTE ALL NEW ERP ON CLOUD Focus Softnet will be showcasing its next generation ERP-in-cloud product Focus 8 Ready for Cloud, at Gitex. The company will also be presenting its latest versions of Focus 8 incorporating WMS and MRP modules. Other mainstream solutions on display include Focus CRM Suite with sales and service, facilities management, property management, Focus Retail Suite, Focus Point of Sale, Focus Restaurant Management Systems, amongst others.

O CTO B E R 2016

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