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Automation Anywhere expanding presence in Saudi Arabia across market verticals
from EC-MEA March 2023
Automation Anywhere, a cloud-native intelligent automation vendor, announced it will be strengthening its presence across Saudi Arabia with greater focus on customer acquisition across all major industry verticals.
The Automation Success Platform, a connected portfolio of automation tools and technology, helps enterprises engage with employees and connect disparate applications – whether cloudnative or on-premises – enabling business growth and workforce productivity. In 2022, the company’s cloud customers have run an estimated 50 million automations, with enterprises deploying thousands of bots across their organisations.
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Gartner forecasts automation to add an estimated $15 trillion of benefit to the global economy by 2030. Today, every company is operating in the Automation Economy, with 95 percent of organisations embracing automation.
KPMG Lower Gulf, G42 Cloud partner to migrate enterprises, public sector to next-gen cloud
KPMG Lower Gulf has announced a partnership with G42 Cloud – the largest and most influential cloud platform in the region – for cross-collaboration on a number of priority solutions, including new opportunities and projects, and complementary service offerings that will enhance both their service portfolios. Emilio Pera, CEO of KPMG Lower Gulf and Talal Al Kaissi, CEO of G42 Cloud, signed a Memorandum of Understanding in the presence of other senior dignitaries.
Many organisations in the region have a defined cloud strategy but others are yet to unlock its full potential. Outdated systems and legacy architecture are still a major obstacle. To maximise the advantage of the cloud, organisations will need to apply new technologies to modernise, as well as introduce agile methods and techniques.
The partnership between KPMG Lower Gulf and G42 Cloud will empower enterprises and public sector entities, to elevate their business using a smart, secure and next-generation cloud computing platform.

HE Saeed Mohammed Al Tayer inaugurates Eaton’s customer experience centre in Dubai

The opening ceremony was attended by HE Dr Mohammed Al Zarooni, Chairman of Dubai Integrated Economic Zone Authority, DIEZ, and Abdulla Bin Damithan, CEO and Managing Director, DP World UAE, in addition to Eaton’s senior leaders in Europe and Middle East. Also, in attendance was Frank Joseph, Commercial Counsellor of the Consulate General of the United States of America in Dubai.
Energy storage vendor Sungrow appoints AlBabtain LeBlanc as Saudi distributor
Sungrow, the global inverter and energy storage system solution supplier, signed a strategic distribution agreement for PV inverter solutions with the reputed AlBabtain Leblanc, further facilitating Saudi Vision 2030 ambitions to accelerate the energy transition and achieve sustainability goals, proven their level of commitment with the region.

The distribution agreement plays a vital role in positioning Al-Babtain LeBlanc as the “partner of choice” for the Saudi Arabia market as a new distributor in the country for residential, commercial, and industrial solar energy products.
In line with its vision to develop a sustainable environment for a greener tomorrow, Al-Babtain LeBlanc, through innovative, energy-efficient, eco-friendly, and reliable quality serves to the best their valued customers in Saudi Arabia. Together with Sungrow, Al-Babtain LeBlanc will meet a wide range of distributed applications with a comprehensive product portfolio covering commercial and industrial, residential, and hybrid market needs.
The new facility will serve as a centre of excellence for Eaton to showcase, train and demonstrate Eaton’s products and integrated solutions for industry professionals, end-users and consultants. It will represent an enabler for customers to accelerate the adoption of digital power management solutions in their business.
The facility is a state-of-the art feature-ready experience centre that will enable both theoretical and practical training for different types of technologies supporting customers to achieve their sustainability, energy transition and digital transformation targets.
The customer experience centre showcases several products from smart power management and industrial control, critical power systems, Power Quality, Life Safety, Oil and Gas and Utility applications. Customers from across the region will also benefit from handson training with products in a true application and address knowledge gaps through training designed for seasoned and new engineers.
38% UAE respondents say expectations from cryptocurrency were not met finds Kaspersky
Kaspersky explored user trends in cryptocurrency and found out that over half of 55% cryptocurrency users fear losing money due to volatility, and no longer use digital currencies, according to the latest Kaspersky research. Additionally, 16% of respondents have already lost money and stopped investing as a result.
The recent market downturn in 2022, coupled with ongoing malicious activity, has led to a liquidity crisis, and left many crypto owners feeling uncertain about their investments. These challenges frighten holders of digital currencies, leading some to avoid investing or even leave the industry altogether. Trends like these are among the main factors Kaspersky’s latest survey* identified leading some cryptocurrency enthusiasts to stop using digital currencies.

Currency volatility is a major barrier to the wider adoption of cryptocurrency. In fact, 48% of respondents said they were afraid to use crypto because they do not want to risk losing their money. Unfortunately, 10 percent of respondents had already experienced losses due to a drop in currency values. Concerns about losing money due to currency volatility also extend to those who don’t own crypto.
Other barriers to adoption include the lack of tangible assets backing crypto, 18% of respondents and the risk of revealing personal data during a cyberattack, 10% of respondents. These findings suggest that stability and security are key issues for the wider adoption of cryptocurrency. In fact, 11% of respondents no longer trust crypto at all.
When it comes to user presumptions, 38% of the respondents from the UAE stated that their expectations from cryptocurrencies were not fully met, while only 32% are satisfied or their expectations are even exceeded.