ECMEA December 2023

INSIDE

| Flashback of 2023 and way beyond

PA G E S 6 8 VOLUME 11 | ISSUE 05 DECEMBER 2023 WWW.EC-MEA .COM

AI, Quantum Computing and Sustainability Propelling us into a Transformative Future

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MEA PUBLISHER TUSHAR SAHOO TUSHAR@GECMEDIAGROUP.COM CO-FOUNDER & CEO RONAK SAMANTARAY RONAK@GECMEDIAGROUP.COM GLOBAL HEAD, CONTENT AND STRATEGIC ALLIANCES ANUSHREE DIXIT ANUSHREE@GECMEDIAGROUP.COM ASSISTANT EDITORS REHISHA PE REHISHA@GECMEDIAGROUP.COM

Dear Readers,

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o finally, December is here and with a great pleasure and anticipation we extend a warm invitation to embark on a reflective journey with us through the pages of this special December issue of the Enterprise Channel. This month is dedicated to celebrating the triumphs and lessons of the past while casting a hopeful gaze towards the boundless opportunities awaiting us in the promising expanse of 2024.

Our esteemed contributors, have enriched these pages with their thoughtful perspectives on the trends that shaped the tech landscape in 2023 and their prophetic visions for the year ahead. Amidst the great moments that defined our year, the Tech Plus Event emerges as a vibrant highlight – a harmonious blend of joy, sportsmanship, and the latest in industry knowledge. It was a celebration that united the best and brightest minds, creating an energetic atmosphere that left an indelible mark on us. From spirited competitions to exciting sporting showdowns, the Tech Plus Event was a warehouse of activities that showcased the dynamic spirit of our community.

The CPCA event, as always, played a crucial role as a nexus for channel partners to connect, exchange ideas, and foster relationships. It provided a vital platform for networking and collaboration, reinforcing the sense of community among our valued partners.

As we turn our attention to the future, the excitement builds for our FITS and Security Symposium, a convergence of industry experts set to delve into the latest trends in technology security. This promises to be an enlightening exploration that will keep you at the forefront of industry advancements.

We are thrilled to unveil the exciting plans we have in store for you in the upcoming year. The journey ahead is brimming with possibilities, and we encourage you to stay tuned, embrace the reflections within these pages, and embark on this journey of knowledge and discovery with us.

Wishing you insightful reading and a joyful anticipation of the adventures that lie ahead!

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DECEMBER 2023

VOLUME 11

ISSUE 05

CONTENTS 24-27 COVER STORY

TECH’S UNSEEN TOMORROW 03

EDITORIAL 06-07

VIEWPOINT

11-13

EVENTS 11 10th edition of Future IT Summit 12-13 Highlights from the CPCA - KSA

21-23

PRODCTS 28-62

GUEST COLUMN

08

64-65

NEWS IN DETAIL

14-15 Highlights from the CPCA - UAE

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CHANNEL

REAL LIFE

SOCIALLY SPEAKING

EXECUTIVE MOVEMENTS

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Shaping a sustainable and accessible digital Future The democratization of application development through lowcode and no-code platforms has shifted the paradigm, breaking down traditional barriers that once confined software creation to the realm of professional developers.

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he convergence of artificial intelligence and low-code development platforms emerges as a transformative force, promising to redefine how we create, innovate, and address global challenges. This powerful partnership not only empowers individuals to craft sophisticated business applications without coding expertise but also positions itself as a key player in steering the course toward a sustainable and accessible digital future.

Empowering the Non-Coder Low-code and no-code platforms have undeniably democratized the process of application development, breaking down barriers and enabling individuals without extensive technical backgrounds to actively contribute to software creation. This democratization is not just a theoretical concept; it has become a tangible reality.

The rise of low-code platforms signifies a shift from exclusive reliance on professional developers and IT departments to a landscape where business applications can be created with minimal or no intervention from coding experts.

This democratization is not merely a trend; it represents a paradigm shift, turning the vision of accessible application development into a widespread, real-world technology. As low-code platforms continue to evolve, they empower a new wave of citizen developers, fostering a more inclusive approach to software creation. This democratization of application development is breaking down traditional silos, enabling a broader range of individuals to actively contribute to and shape the digital landscape.

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The Game-Changing Integration of Generative AI The integration of generative AI with low-code platforms marks a significant leap forward in the democratization of technology. Generative AI’s ability to comprehend and respond to human prompts creates a powerful synergy that transcends traditional boundaries. The result is not just a convergence of technologies but a potential game-changer in the application development landscape.

Generative AI introduces a new layer of accessibility, allowing individuals to interact with the development process using natural language or visual elements. This means that even those without extensive coding knowledge can actively participate in shaping and creating sophisticated applications. The marriage of generative AI and low-code platforms is poised to unlock unprecedented capabilities, paving the way for a new era of intuitive and efficient work management.

AI’s Crucial Role in Sustainable Innovation Beyond its impact on application development, AI stands as a driving force for sustainability across various sectors. The potential applications of AI in enhancing energy efficiency are vast. In manufacturing, transportation, construction, and other industries, machine learning algorithms analyze data to identify energy-saving opportunities and recommend more efficient practices.

The renewable energy sector, in particular, benefits from AI’s capabilities in managing resources like solar and wind.

AI plays a crucial role in predicting energy

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Sriram Ganeshan, Associate Director - EMEA, Kissflow production, optimizing energy usage, and improving overall grid stability. These applications showcase the profound impact of AI on sustainable innovation, positioning technology as a key enabler in the global pursuit of a greener future.

The Future Landscape Looking ahead, the integration of AI and low-code is set to redefine the application development landscape. Citizen developers, equipped with user-friendly low-code platforms, will continue to reimagine and digitize business processes effortlessly. The integration of AI into these platforms will not only accelerate development processes but also reduce errors through automation, decrease development time, and elevate overall quality.

The accessibility of application development will be broadened, marking a significant step forward in technology democratization. The learning curve for low-code platforms will be further diminished, making application development accessible to a broader audience.

This seamless integration of AI and low-code promises to bring about a new era where the creation of sophisticated business applications becomes an intuitive and collaborative process.

AI and Sustainability As we approach COP28, sustainability remains at the forefront of global discussions. AI is positioned to play a pivotal role in helping organizations achieve their sustainability objectives. From ESG reporting to data analysis for informed decision-making, the seamless integration of AI and low-code platforms offers a customizable and efficient solution.

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Tips to stay out of the phishing trap Phishing is as common in the public sector as it is in the private sector and besides the obvious financial implications, there is also the issue of damage to the reputation of the enterprise.

Bashar Bashaireh, Managing Director & Head of Sales - Middle East and Türkiye at Cloudflare multi-cloud environments and remote or hybrid workforces. A cloud email security solution anchored in the Zero Trust model challenges the assumption that emails from reputable domains or familiar senders are inherently secure. By doing so, organizations can disrupt the attackers’ ability to exploit trust in seemingly “known” entities.

Building Layers of Defense: AntiPhishing Controls Navigating the Perils of Phishing: A Holistic Approach to Email Security In the ever-evolving landscape of cybersecurity, email remains the Achilles’ heel of organizational defenses. As the gateway to vast amounts of sensitive information, it is no surprise that phishing attacks continue to plague businesses across sectors. The 2023 Phishing Threats Report by Cloudflare sheds light on the persistent challenges posed by attackers, emphasizing the need for a comprehensive strategy to stay out of the phishing trap.

Rethinking Email Security: The Zero Trust Paradigm In the realm of cybersecurity, the “castleand-moat” mentality has long been the norm.

However, relying on predefined trust for certain individuals and systems in an email ecosystem is akin to leaving the front door unlocked in the digital realm. The paradigm shift towards a Zero Trust security model becomes imperative. Trust no one and nothing; this mantra is especially crucial in the era of

A robust defense against phishing requires a multi-layered approach. Cloudflare’s report underscores the effectiveness of preemptive measures in high-risk areas, such as real-time blocking of novel attacks and exposure of malware-less financial fraud. Adopting an array of anti-phishing controls, including the automatic isolation of suspicious links and attachments, adds an extra layer of protection.

This approach is pivotal in identifying and thwarting data exfiltration, particularly through cloud-based email and collaboration tools. Collaboration among email security vendors, as highlighted in The Forrester Wave, ensures a cohesive defense strategy, enabling seamless data sharing and integration with the broader security tech stack.

Enhancing Authentication: The Role of Multi-Factor Authentication While any form of multi-factor authentication (MFA) is a step in the right direction, not all methods offer the same level of security.

The recommendation to prioritize hardware security keys underscores the importance of implementing proven methods to counter phishing attacks successfully. Organizations

should consider upgrading from less secure MFA methods, such as SMS or time-based OTP, to FIDO-2 compliant MFA implementations.

Applying the principle of least privilege, coupled with network segmentation, further fortifies defenses, limiting potential damage even if attackers breach MFA controls.

Mitigating Human Error: Making Security Inherent The human element remains a significant variable in the security equation. Recognizing the diverse preferences and tools used by different teams within an organization, it is crucial to meet employees where they are.

Integrating security measures directly into the tools employees already use, such as email link isolation combined with remote browser isolation technology, minimizes the reliance on user vigilance. By automating the blocking and isolation of domains hosting phishing links, organizations reduce the risk of human error, making it harder for individuals to inadvertently compromise security.

Cultivating a Cyber-Resilient Culture Beyond technological solutions, fostering a cybersecurity culture is paramount.

Establishing a paranoid yet blame-free environment encourages open communication regarding suspicious activities and genuine mistakes. This “see something, say something” approach creates a collaborative atmosphere between employees and IT/security incident response teams. In the critical minutes during a cyber attack, this proactive reporting culture becomes a linchpin, ensuring swift responses and containment of incidents.

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Thales addresses cybersecurity challenges in wake of recent Black Hat event in Saudi Arabia

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n the recent Black Hat event in Saudi Arabia, Thales, a global leader in digital security, reaffirms its commitment to addressing the evolving challenges posed by cyber threats. The recent Black Hat event in Saudi Arabia served as a stark reminder of the increasing sophistication and audacity of cyber threats. Cybercriminals, often operating on the fringes of the digital landscape, exploit vulnerabilities in organizations’ systems, posing serious risks to data security and integrity. Thales addressed the incident, emphasizing the urgent need for organizations to fortify their cybersecurity defenses. Thales, with its extensive expertise in digital security, stands ready to assist organizations in Saudi

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Arabia in navigating the complexities of the evolving threat landscape. The Black Hat event underscored the escalating threat of ransomware, which remains a key focus area for Thales. The company’s recent product launch in response to ransomware threats reflects its proactive stance in providing organizations with effective tools to contain and mitigate such risks.

Beyond ransomware, Thales continues to advance encryption technologies, ensuring that its solutions remain robust against evolving cyber threats. The company’s commitment to quantum-ready solutions positions it at the forefront of innovation, preparing organizations for the challenges posed by emerging technologies. Thales recognizes

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the importance of a collaborative approach to cybersecurity. Thaleshighlighted ongoing initiatives to collaborate with industry partners, government agencies, and cybersecurity experts to collectively strengthen the nation’s resilience against cyber threats. By fostering knowledge-sharing and joint efforts, Thales aims to contribute to a more secure digital environment.

As organizations grapple with the aftermath of the recent Black Hat event, Thales remains steadfast in its commitment to empowering them with the tools and knowledge needed to navigate the digital landscape safely. The company’s tailored solutions, backed by years of experience and innovation, provide a comprehensive defense against cyber threats.

CELEBRATING YEARS OF EXCELLENCE AND INNOVATION

TOWARDS AN AI DRIVEN WORLD & ECONOMY UAE, FEBRUARY 2024

KSA, FEBRUARY 2024

MUMBAI | BANGALORE, MARCH 2024

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www.futureitsummit.com

UNVEILING THE FUTURE AT #FUTUREITSUMMIT

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The 10th Edition of Future IT Summit

Towards an AI-Driven World and Economy

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he 10th edition of the Future IT Summit is set to unfold across multiple strategic locations, including the UAE, KSA, India (Mumbai and Bangalore), and Singapore in February 2024.

This year, we have two co-located events, ‘Future HR Transformation Summit’ and the ‘Future Finance Transformation Summit’. The overarching theme of FITS 2024, “Towards an AI-Driven World and Economy,” aims to explore the profound impact of AI on technology and business landscapes.

The summit’s primary objective is to explore the far-reaching impact of AI on the technological and business landscape. The summit will feature an array of engaging components across multiple locations, including panel discussions, case studies, workshops, and a demo zone.

This comprehensive event will include the active involvement of over 200 leading CIOs, showcasing more than 10 case studies, hosting two immersive workshops, and engaging participants through enlightening panel discussions. The summit will also feature a Demo Zone, enabling a firsthand experience

of cutting-edge innovations, and Exclusive Roundtables for high-level, closed-door discussions among key stakeholders.

The event will feature two distinguished award categories: the ‘Catalysts Awards’ to honour pioneers driving transformation within the IT landscape and the ‘Top 10 IT Companies to Work for 2024 Awards,’ recognizing organizations that prioritize their employees and foster a conducive work environment.

The summit aims to provide a dynamic platform for industry leaders, innovators, and disruptors to convene, exchange ideas, and map the trajectory of IT and finance technology in an AI-driven world. It endeavours to facilitate knowledge sharing, foster networking opportunities, and acknowledge exceptional contributions within the field.

Attendees can anticipate invaluable insights, exposure to emerging trends, networking opportunities with top-tier professionals, and the discovery of potential prospects for collaboration and growth.

The Future HR Transformation Summit offers an illuminating expedition into the forthcoming landscape of HR. Tailored to empower attendees with essential knowledge,

strategies, and tools, this exclusive gathering aims to unbind the complete potential of your workforce. Whether you’re an HR expert, a corporate figurehead, or a keen industry observer, this summit presents a distinctive chance to acquire invaluable perspectives on the most recent trends and optimal methods in managing human resources. Moreover, explore the upcoming trends in finance during the Future Finance Transformation Summit, where we investigate the state-of-the-art technologies and groundbreaking strategies that are shaping the financial environment. This exclusive gathering caters to finance professionals, technology enthusiasts, and industry leaders aiming to remain ahead in the ever-evolving realm of finance.

The 10th edition of the Future IT Summit is poised to be a pinnacle event, promising to uncover both prospects and challenges in navigating an AI-driven world. It is anticipated to set the stage for groundbreaking advancements in the global IT and finance technology landscape. The summit seeks to be a catalyst for innovation and transformation, driving the industry forward into an AI-centric era.

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Highlights from the

CPCA - KSA Channel Partners and Conclave Awards

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he CPCA event, presented by GEC Media Group and Spire Solutions, concluded successfully. This gathering united cybersecurity experts, thought leaders, and industry enthusiasts to explore the latest advancements and collaborative strategies influencing the future of cybersecurity. As the title sponsors, Spire significantly enhanced the value of the entire event.

Key highlights: Integration and Collaboration Spotlight: Prasanth Prasad, from Spire Solutions, delved into the power of integration and collaboration. The session emphasized the significance of unified efforts in navigating the evolving cyber threat landscape.

1. API Security Deep Dive: Muhammed Rehan, Business Unit Head at Spire Solutions, conducted an insightful session on protecting applications against business logic flaws through robust API security measures.

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AI-Powered Human Security: Mohan Raj, representing Gurucul, presented a compelling perspective on the role of AI in augmenting human-centric security teams.

3. Enhancing Browser Security: Sameh Sabry of Conceal explored the pivotal role of AI and machine learning in elevating browser security, offering valuable insights into emerging trends.

4. Resecurity Intelligence Operations: Ahmad Halabi, from Resecurity, provided an in-depth understanding of intelligence operations and their crucial role in mitigating evolving cyber threats.

Awards and Recognition: The event also featured an awards ceremony, acknowledging outstanding contributions and innovations in the field of cybersecurity. Industry trailblazers and rising stars were celebrated for their dedication to enhancing digital security.

Networking and Dinner: Attendees had the opportunity to engage in enriching conversations during networking sessions, fostering meaningful connections within the cybersecurity community. The event concluded with a celebratory dinner, providing a relaxed environment for continued discussions and relationship-building.

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Channel Partners and technology leaders convene for inspiring discussions and Recognition at

CPCA - UAE 14

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he CPCA UAE edition held on 29th of November, 2023 brought together industry leaders, experts, and innovators for an evening filled with insightful discussions and recognition of outstanding achievements. The event, which took place at Hyatt Regency featured a lineup of distinguished speakers and engaging sessions that highlighted key trends and opportunities in the rapidly evolving technology landscape.

Dharmendra Sawlani, President and Board Member of Dubai Computer Group, set the tone with the opening keynote, sharing valuable insights into the current state of the industry. Trixie LohMirmand, Executive Vice President of Dubai World Trade Centre, followed, shedding light on the latest developments in the dynamic world of

technology.

The Awards Ceremony, featuring the prestigious Lifetime Achievement Award, celebrated individuals who have made remarkable contributions to the field.

The Channel Power Panel, moderated by Dharmendra Sawlani, delved into the critical topic of channel dynamics, featuring industry experts M Mobasseri, Hesham Tantawi, and Anand Choudha.

The event also explored the future of work with Mohammad Azeem from Logitech discussing Smart Work Space. Tim Davies, Country Manager for the Middle East Region at CONTEXT, shared insights into Sustainable ICT, focusing on green technologies and practices.

The second panel discussion, “Building Resilience and Revenue Through Innovation,”

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moderated by Venkatesh Mahadevan, brought together thought leaders including Mario Veljovic, Murthy Sadasivan, and Ilyas Mohammed. The discussion delved into innovative strategies for fostering resilience and driving revenue in today’s competitive landscape.

The evening concluded with another round of awards, acknowledging outstanding achievements within the industry. The event seamlessly transitioned into a dinner session, providing attendees with an opportunity for networking and further discussions in a relaxed setting. The event successfully fostered a collaborative environment for knowledge sharing and recognition within the technology sector, leaving participants inspired and motivated as they look towards the future of innovation.

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AWS advances inclusion and diversity in STEM through new initiatives

Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud, proudly announced the launch of two groundbreaking programs at the

“TheNewSySTEM: Reshaping the Tech Landscape” event held in Dubai this week. The first program, Qudwatech, aims to support young Emirati women in various stages of their

STEM careers. Additionally, AWS signed a Memorandum of Understanding (MoU) with the Dubai Business Women Council (DBWC) to introduce a second program, focusing on mid- to senior-level women in technology.

The first program, known as Qudwatech, is a free 12-week initiative designed to nurture women in technology at any stage of their career. This program connects participants with an AWS mentor, guiding them through professional development opportunities with the end goal of challenging, motivating, inspiring, and empowering those looking to venture into the tech field or gain practical insights.

The exclusive launch event, attended by Safaa Khanfar, Head of Strategic Partnerships and Suppliers Management at Emirates Group IT, Amna Al Redha, Head of Aviation at X Lab, Tanuja Randery, Managing Director and Vice President of AWS, EMEA, and Nadine Halabi, Business Development Manager at DBWC, marks a significant milestone in advancing women in technology.

DDoS Attack Trends – Cloudflare Report Cloudflare has announced its 2023 Q3 DDoS report. This report includes insights and trends about the DDoS threat landscape — as observed across the global Cloudflare network, which is one of the largest in the world, spanning more than 300 cities in over 100 countries HTTP DDoS attacks Last quarter, the volume of HTTP DDoS attacks increased by 15% QoQ. This quarter, it grew even more. Attacks volume increased by 65% QoQ to a total staggering figure of 8.9 trillion HTTP DDoS requests that Cloudflare systems automatically detected and mitigated.

When comparing the global and countryspecific HTTP DDoS attack request volume, the US remains the largest source of HTTP DDoS attacks. One out of every 25 HTTP DDoS requests originated from the US. When examining the total volume of attack traffic, the US remains the main target of

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HTTP DDoS attacks. Almost 5% of all HTTP DDoS attack traffic targeted the US. Singapore came in second and China in third.

Middle East Retail companies were the most targeted in the Middle East in Q3. Computer Software companies came in second and the Gaming and Gambling industry in third.

Africa After two consecutive quarters as the most attacked industry, the telecommunications industry dropped from first place to fourth.

Media Production companies were the most attacked industry in Africa.

Top attack vectors For the second consecutive quarter, DNSbased DDoS attacks were the most common.

Almost 47% of all attacks were DNS-based.

Ransom DDoS attacks Over the past quarter, reports of Ransom DDoS

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Bashar Bashaireh, Managing Director & Head of Sales, Middle East and Türkiye at Cloudflare attacks continue to decrease. Approximately 8% of respondents reported being threatened or subject to Random DDoS attacks.

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Nutanix carbon and power estimator helps organisations unmask environmental blind spots Nutanix announced the Nutanix Carbon and Power Estimator, a new tool to help organizations understand how different factors can influence their environmental footprint by estimating annual power and emissions for various Nutanix solutions using Nutanix Validated Designs. Nutanix software and solutions can help organizations meet power and carbon goals by optimizing IT infrastructure through reduced footprint, on-demand resource scaling, and fast and easy workload movement between on-prem and cloud options.

According to the 5th Annual Enterprise Cloud Index, for 92% of IT decision makers sustainability is more important today than it was a year ago — a development driven by an increasing number of pending and imposed regulations globally that add to the heightened

interest in this space. As sustainability comes into view for many enterprises, they seek strategies to reduce their environmental impact. One of the first facets of the business that leaders evaluate when looking to minimize environmental impact is IT, where changes in equipment or practices have the potential to make significant impacts when it comes to energy consumption and emissions.

The Nutanix Carbon and Power Estimator provides users with a report that helps illustrate how infrastructure choices can impact an environmental footprint with regard to power and emissions, with insights for developing more sustainable IT strategies. Based on user inputs regarding workloads, the efficiency of the data center, and location, an organization can conceptualize how IT choices can help them meet their sustainability goals.

Sammy Zoghlami, SVP EMEA at Nutanix

Positive Technologies: ransomware gangs threaten to publish victims’ data

Alexey Novikov, Head of the Positive Technologies Expert Security Center

Positive Technologies experts have presented a study of the Q3 2023 cybersecurity threatscape. The share of malware attacks remained unchanged from Q2 at 45%. The advent of decryption tools reduced the effect of encryption malware, causing its share to shrink.

Ransomware gangs now threaten to publish stolen information without encrypting the compromised systems or data.

According to our analysis, Q3 2023 saw a slight decrease in the total number of cyberincidents from the previous quarter.

With 37% of total incidents, exploitation of vulnerabilities remained a popular method for attacking organizations. The share of malware attacks in Q3 2023 remained unchanged from the previous quarter at 45%. Throughout the quarter, cyberextortionists continued to demand ransoms for not disclosing information, while in several cases refraining from

encrypting the data in the targeted systems.

Novikov also noted a unique tactic used by the ransomware group Ransomed.vc. The group, which presents its malicious activities as a pentesting service, is abusing the European Union’s General Data Protection Regulation (GDPR): should the victim refuse to pay up, the hackers publish the data they stole from the organization, which results in it being fined for failure to protect the data. The expert named this tactic “lawful extortion”.

According to Positive Technologies, the share of spyware attacks on individuals in Q3 increased to 65%. Spyware infections were detected in 20% of successful attacks on organizations, a figure that remains unchanged since Q2. More than half (57%) of all corporate infections with various types of malwares occurred through email.

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SANS Institute to fortify cybersecurity ecosystems in the Middle East with Gulf Region 2023 SANS Institute has announced SANS Gulf Region 2023, the GCC region’s largest cybersecurity training event, held at the Hilton Jumeirah Beach Resort, Dubai, from November 4 to 23, 2023. SANS Gulf Region 2023 offers 13 specialized and diverse courses meticulously designed with regional cyber requirements, aimed to address the existing cybersecurity skills shortage in the Middle East, as well as educate and expand the proficiencies of visiting professionals from around the world.

By 2031, the UAE aims to be the Middle East’s data hub, and with the new era of digitization, huge opportunities arise, but it also transforms the nature and magnitude of cyber risks, creating new vulnerabilities that

cyber attackers aim to exploit. Cybersecurity is a top priority for organizations in the UAE, and with the UAE government actively invested in automation, machine learning, and artificial intelligence, the UAE Cyber Security Council reports deterring almost 50,000 cyberattacks daily, ranging from data breaches to ransomware attacks.

To combat these challenges, the UAE has intensified its efforts in achieving the development and enhancement of its talent pool, capabilities and human resources in the field, as well as the establishment of a highly advanced digital infrastructure. As a result, the nation has been able to improve readiness and mitigate threats that target government entities.

Ned Baltagi, Managing Director – Middle East, Turkey and Africa, SANS Institute.

Veeam and Sophos unite with strategic partnership to advance security of business-critical backups Veeam Software today announced a strategic partnership with Sophos, a global leader in innovating and delivering cybersecurity as a service. Through the partnership, Veeam Data Platform will integrate with Sophos Managed Detection and Response (MDR), adding a critical layer of human-led threat detection and response to advance the security of businesscritical backups against ransomware attackers who attempt to manipulate, delete or change the customers backup environment as a tactic in their overall attack chain to increase pressure on victims to pay the ransom.

With persistent cyberattacks constantly upping their game, the question is no longer if or when, but how often an organization will be impacted, making it more critical than ever for organizations to have the right protection and recovery capabilities in place. Together, Veeam and Sophos technologies vigilantly detect cybersecurity threats, determine the warranted response and rapidly recover impacted data, providing organizations peace of mind knowing their data is always available and easily recoverable.

Veeam Data Platform monitors an

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organization’s environment to detect potential threats against customers’ production workloads and their backup environment.

Should a threat be identified, such as an attacker attempting to tamper with backups, Veeam sends an alert to Sophos MDR—a fully-managed threat hunting, detection and response service that provides a dedicated

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24/7 security team that rapidly identifies and neutralizes complex attacks, including ransomware, network breaches, hands-on keyboard adversaries, and more. The Sophos MDR security operations team can determine if an attack is occurring and take actions to disrupt, contain and fully-eliminate the attacker.

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Pure Storage drives global customer breakthroughs with enterprise-scale AI initiatives Pure Storage has further strengthened its portfolio for artificial intelligence (AI) use cases and continued customer momentum across global AI deployments. Among the first enterprise data storage vendors to receive the NVIDIA DGX BasePOD certification, and now delivering with Cisco, new Cisco Validated Designs for FlashStack for AI, Pure Storage continues to provide enterprises with efficient, reliable access to data in support of new AI applications, underpinning modern, scalable business outcomes.

Momentum Highlights: With the most comprehensive data storage platform in the market, Pure Storage delivers unrivaled efficiency and performance at every step of the AI process — from data curation to model training to inference — regardless of where enterprises sit in their AI adoption.

Powering the most advanced AI projects globally, Pure Storage empowers customers to launch AI initiatives at any scale, providing

a flexible data storage foundation that grows as needs evolve. Critical advancements to the Pure Storage portfolio include: •

•

AIRI : Pure Storage has been at the forefront of optimized AI storage since the launch of FlashBlade® in 2017 and AIRI, its AI-Ready Infrastructure reference architecture co-developed with NVIDIA, in 2018. Today, Pure Storage is among the first enterprise data storage vendors to become NVIDIA DGX BasePOD certified.

FlashStack for AI: With FlashStack for AI and new supporting validated designs, Pure Storage and Cisco help IT teams navigate new AI application stacks and data pipelines while avoiding infrastructure and operation silos. New Cisco Validated Designs (CVDs) with AI-accelerated FlashStack and NVIDIA AI Enterprise software for virtualized and containerized

Ajay Singh, Chief Product Officer, Pure Storage. environments serve as automation playbooks for enterprises to deploy common AI models for generative AI, LLMs, computer vision, and more. With the latest tested and proven CVDs, Pure Storage, Cisco, and NVIDIA technologies help IT teams deliver AI infrastructure efficiently and securely, at scale, while enabling data science teams to get projects into production faster with less risk.

Vertiv unveils customer experience center and data center microgrid installation at Delaware, Ohio Facility Vertiv announced the grand opening of its Vertiv Customer Experience Center, featuring a microgrid power solution to help data centers address electrical grid capacity and availability challenges. Data centers are experiencing these challenges as advancements in digital transformation, including Artificial Intelligence (AI) and Generative AI (GenAI), are straining traditional electrical utilities.

Vertiv partnered with American Electric Power (AEP) on the microgrid application. The microgrid and experience center are now active at the Vertiv Delaware facility.

Microgrids for data centers have become increasingly popular as trends such as artificial intelligence (AI) require more power than is available from traditional electric grids.

Vertiv will be leveraging the application as proof of concept to test operational functions of the microgrid and Vertiv

data center infrastructure technologies, including reliability, backup duration, and the responsiveness of the microgrid during a variety of normal and extreme operating conditions.The Vertiv microgrid merges best-in-class, reliable, and eco-friendly infrastructure technologies to support data center availability and sustainability objectives.

“Our customers are evaluating the role of microgrids and battery energy storage systems

(BESS) for their mission critical power systems.

Standing up a microgrid that serves as both a customer experience center and a test lab for performance will enable Vertiv to help our customers make critical decisions on whether a microgrid and BESS are right for their data center and how to deploy their own microgrid sites,” said Kyle Keeper, senior vice president, Global AC Power product development and engineering at Vertiv.”

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Alef Education wins Platinum in the education and awareness program category at the Global ESG Awards Alef Education, a UAE-based global leader in educational technology, has received the Platinum Award in the Education and Awareness category at the prestigious Global ESG Awards, underscoring its commitment to promoting sustainable development and advancing education in line with the United Nations Sustainable Development Goals (SDGs).

The Global ESG Awards, an annual celebration of excellence in environmental, social, and governance (ESG) practices, acknowledges organizations worldwide for their dedication to sustainable growth and positive social impact. With 20 categories aligned to the 17 Sustainable Development Goals, these awards are a benchmark for companies committed to making a difference in the global community.

Alef Education’s commitment to education

goes beyond conventional boundaries. It focuses on raising awareness of critical issues such as climate change and green education while promoting sustainable practices among students. This commitment led to the launch of the Alef EcoChamps program in partnership with the Ministry of Education, Cambridge Partnership for Education — a department of Cambridge University Press & Assessment, and the Carbon Literacy Project. This innovative program aims to educate and empower students to advocate for environmental sustainability and raise a generation of responsible global citizens.

Alef Education is a strategic partner at the Education Pavilion at COP28, held at Expo City, Dubai. In addition, the company is actively participating in the Educators Voice initiative launched by the Ministry of Education in collaboration with the Office for Climate Education.

Dr. Aishah Al Yammahi, Board Advisor at Alef Education

70% of UAE consumers plan to do more holiday shopping via apps in 2023

James Harvey, CTO Advisor EMEA, Cisco AppDynamics.

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With UAE consumers gearing up for the annual end of year holiday shopping sales, new data from Cisco AppDynamics reveals that a majority of these shoppers will rely on applications and digital services to get what they need. Compared to 2022, this year, 70% of UAE consumers plan to do more of their holiday shopping online, via applications and digital services.

The study, which surveyed 12,000 consumers across 12 countries — including 1000 consumers in the UAE — explored consumer intentions, behaviors, and preferences when it comes to online shopping during the holiday season.

On average, UAE consumers expect that 68% of their holiday shopping spend this year will be through applications and digital services,

compared to an estimated 61% last year.

The biggest driver for this uptick in preference for online shopping is that 52% of UAE consumers feel that they can get better choice online than in stores. UAE consumers also cited ability to shop during working hours (34%), wanting to avoid last minute panic buying in store (32%) and ability to shop outside of normal retail hours or at convenient times for them (24%) as key reasons for preferring to shop online this upcoming holiday season.

For online retailers in the UAE, this represents a huge opportunity to attract new customers and drive revenues. But the pressure on brands to deliver seamless digital experiences is also higher than ever before.

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NetApp updates unified data storage with new block storage, improvements to Storage-as-a-Service

Harv Bhela, Executive Vice President and Chief Product Officer at NetApp

NetApp announced several updates to the industry’s only unified data storage solution including new block storage products driving unmatched savings and sustainability, multiple improvements to public cloud storage services, and updates to NetApp Keystone Storage-asa-Service — all designed to drive simplicity, savings, security, and sustainability for customers.

Over two decades ago, NetApp introduced unified storage to the industry. Today, NetApp extends the definition of unified data storage to an entire architecture that enables file, block, and object workloads. Unified data storage provides a common storage operating system that spans multiple on-premises storage offerings and every major public cloud, unified by a common API set and single control plane.

This includes the leading unified all-Flash storage, NetApp AFF, the new block-optimized all-Flash storage, NetApp ASA, and the only

first-party, cloud-native storage solutions running on all of the three largest public clouds with Amazon FSx for NetApp ONTAP, Microsoft Azure NetApp Files, and Google Cloud NetApp Volumes.

Delivering unmatched savings and sustainability for block storage Earlier this year, NetApp introduced the AFF C-Series system, an industry-leading unified-capacity flash storage offering, and it has become the fastest ramping product introduction in company history. Over 20,000 customers trust NetApp for block workloads running on its mission-critical SAN infrastructure. To better serve these customers and the overall block storage market, NetApp introduced the NetApp All-Flash SAN Array (ASA) earlier this year.

The NetApp ASA provides enterprise-grade block storage with guaranteed availability and efficiency.

CommScope and STMicroelectronics make matter provisioning for IoT devices secure and easy A global leader in network connectivity, and STMicroelectronics, a global semiconductor leader serving customers across the spectrum of electronics applications, announced today the integration of CommScope’s PKIWorks IoT security platform with ST’s popular STM32WB microcontroller unit (MCU). This integrated solution offers device manufacturers a turnkey solution for developing IoT devices that meet the Connectivity Standards Alliance’s Matter standard for security.

The solution simplifies manufacturing secure Matter-device-credentials development and provisioning, in addition to reducing costs and time for IoT device manufacturers. With this integration, devices can be commissioned at the MCU level without developer intervention. This collaboration harnesses 35 years of experience from the CommScope Sentry team securely integrating cryptographic keys and digital certificates into high-volume

manufacturing production with ST’s leadership in microcontrollers and development ecosystem.

“As a CSA promoter, ST is committed to making Matter development seamless for all device makers,” said Nathalie Vallespin, STM32 Connectivity product line manager, STMicroelectronics. “Our #1 ranking for general-purpose microcontrollers and expertise in secure elements positions us to combine our deep understanding of devicemakers’ challenges and strong knowledge of Matter to create unique collaborations like this one with CommScope. This will accelerate the adoption of Matter development through an easy and secure process for credential provisioning.”

“By integrating the CommScope Sentry PKIWorks platform with ST’s popular MCU platform, we’re offering our customers a turnkey solution to alleviate the challenges of Matter

Bart Giordano, President, Networking, Intelligent Cellular and Security Solutions, CommScope adoption, while handling the complexity, scale, and cost,” stated Bart Giordano, president, Networking, Intelligent Cellular and Security Solutions, CommScope.

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Kissflow is positioned as a leader in the 2023 SPARK Matrix for Low Code Application Development (LCAD) platform Kissflow is named the 2023 technology leader in the Quadrant Knowledge Solutions’ SPARK Matrix Low Code Application Development (LCAD) Platform for the Business Developer.

Based on a 15-criteria evaluation, Kissflow is recognized as one of the top 5 technology leaders in the LCAD segment for Business Developers and the only business user-first (aka Citizen Development friendly) platform – structured to enable business users to understand, navigate, and work on the platform without having to have much cognitive load.

The Quadrant Knowledge Solutions’ SPARK Matrix includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning.

The study provides competitive analysis and ranking of the leading technology vendors

Suresh Sambandam, CEO, Kissflow through its SPARK Matrix. It also offers strategic information for users to evaluate different provider capabilities, competitive differentiation, and market position.

According to Abhishek Anant Garg,

Analyst at Quadrant Knowledge Solutions, “Kissflow allows citizen or business developers to effortlessly build and deploy applications using a simple and easy-to-use graphical user interface. The interface enables developers to utilize app builder and drag-and-drop capabilities to design and create applications by simply selecting the required application modules and dropping them into the interface. Kissflow places a strong emphasis on governance and compliance, ensuring that as applications multiply, they are compliant to all required standards and regulations and remain secure,” adds Abhishek.

The platform provides drag-and-drop feature through which users create applications by dropping pre-built function modules within the development interface.”

SentinelOne sets new standard for cybersecurity with singularity platform unity release SentinelOne raised the bar for cybersecurity solutions with its Singularity Platform. The company is pushing the bar higher, announcing a new user experience, a generative AI security assistant and significant enhancements to its Endpoint Security, Cloud Security, and Data Lake offerings. The game-changing upgrades, which will be delivered as part of the Unity release of the market-leading Singularity Platform, were previewed at OneCon, SentinelOne’s first-ever customer conference which took place at The Boca Raton Resort last week.

“In today’s security landscape, enterprises don’t just need a robust and capable platform, they also need intelligent automation that simplifies the analyst experience and boosts the productivity of their security teams,” said Ric Smith, Chief Product and Technology Officer, SentinelOne. “Guided by our belief that the fusion of design-driven product development and AI culminates in an unparalleled security experience, the Singularity Unity Release is meticulously crafted to heighten user

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experience and fortify security measures.”

An AI Platform to Protect the Entire Enterprise The Singularity Unity Release is a unique series of enhancements that SentinelOne will incrementally roll out over the next 12 months to revolutionize Security Operations Centers (SOCs). The platform will provide a new user experience and function as their command post and comprehensive system of record. With the integration of Purple AI, the Singularity Unity release will provide security teams with an optimized user experience that simplifies investigations, strengthens governance, and significantly improves key performance metrics, including Mean Time to Detect (MTTD) and Mean Time to Resolve (MTTR). Furthermore, the platform is built on Singularity Data Lake, which enables organizations to standardize on an AI-powered security platform that can consolidate Security Information and Event Management (SIEM) and Extended Detection Response (XDR) solutions.

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Ric Smith, Chief Product and Technology Officer, SentinelOne “SentinelOne is truly the only next-gen vendor that is a single agent and a single platform in the cloud,” said Zack Moody, Global CISO, KYOCERA AVX. “We’ve had nothing but complete success with them, and we’re really excited to continue our partnership into the future.”

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Cisco announces new AI strategy for Webex that will improve communication and collaboration At WebexOne, Cisco announced a new AI strategy for Webex that will improve communication and collaboration. Unlike AI offerings that solely focus on text or documents, Webex will use real-time communications for audio and video to solve everyday challenges, such as ensuring crystal-clear audio and video calls and meetings despite low bandwidth.

Cisco also announced the launch of its new Webex AI Assistant with new capabilities that will bolster productivity and accuracy for customers. The Webex AI strategy and Webex AI Assistant will be applied across the full Webex portfolio.

New Webex AI Codec Helps Customers Achieve New Levels of Audio & Video Quality Cisco is unveiling a new AI Codec in Webex, a new generative AI solution that will redefine real-time communication and solve the challenge of audio quality. The audio Codec

aims to deliver crystal-clear audio regardless of network conditions, even in areas with spotty connections. Webex’s efficiency with its AI Codec allows for massive transmission redundancy to recover from network packet loss.

Webex AI Assistant Helps Workers and Customers The newly launched Webex AI Assistant will power a robust set of capabilities that empower people to do their best work. It will also minimize work and costs for IT, ultimately driving business value. Webex AI Assistant will prompt users with questions, like “ask me about the meeting,” that users can respond to with typing sentences, such as “catch me up on the 15 minutes I missed in the meeting” or “catch me up on all the meetings I missed on Friday while I was on PTO,” to generate answers in real-time.

Ahmad Zureiki, Director of Collaboration Business, Cisco Middle East and Africa

Pure Storage announces Pure Protect//DRaaS, energy guarantees for Evergreen, AI-services via Pure1

Prakash Darji, VP and GM, Digital Experience Business Unit, Pure Storage

Pure Storage announced critical new data resilience offerings, including the introduction of Pure Protect//DRaaS, a unique Disaster Recovery as a Service solution, new energy efficiency guarantees for its Evergreen portfolio, and scalable AI-powered storage services via its Pure1 management platform to global enterprises.

With the introduction of consumption-based disaster recovery via Pure Protect, a unique data resilience scoring system via Pure1, and updates to Evergreen subscriptions that include a new Paid Power and Rack commitment, Pure Storage enables enterprises to adopt a complete, end-to-end storage strategy that assures data resilience, reduces labor costs, accelerates sustainability initiatives, and delivers unrivaled TCO benefits.

The rate of devastating ransomware attacks and the increasing frequency of natural disasters are upending business continuity more often each day. While many organizations recognize the importance of a disaster recovery (DR) plan, current DR solutions on the market are complex, expensive, and disruptive.

Likewise, the current energy crisis, new environmental regulations, and ethical imperatives to improve corporate sustainability have led companies to set ambitious netzero goals, but reckoning with the typical data center’s power demands has remained challenging. And with digitization at scale and data proliferation and fragmentation, end-to-end operations management further aggravates the skill and budget shortages for IT.

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TECH’S UNSEEN TOMORROW AI, Quantum Computing and Sustainability Propelling us into a Transformative Future 24

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he United Arab Emirates stood out as a hub of innovation.

This cover feature unravels the narrative, focusing on key players and institutions steering into 2024 with a strategic blend of AI prowess, sustainable initiatives, and a shared commitment to shaping a future where technology becomes a force for empowerment and transformation.

where technology empowers and transforms.

Milestone Systems: Defining Growth, Responsibility, and Innovation Milestone

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orchestrator in the tech narrative, harmonizing growth, responsibility, and innovation. The article delves into Milestone’s pivotal role, providing insights into how the company shapes the tech landscape. The overarching vision is clear — Milestone envisions a future

Heriot Watt UAE: A Beacon of Tech Innovation in 2024 As we reflect on the dynamic journey of the UAE throughout 2023, the feature spotlights Heriot Watt UAE as a beacon of tech innovation. Heriot Watt UAE sets the tone for the unfolding narrative, positioning itself as a driving force propelling into 2024 with unparalleled AI prowess, sustainable initiatives, and a steadfast commitment to shaping a future

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where technology is not merely a tool but a transformative force, laying the groundwork for a better future in 2024.

Omnix : Riding the Wave of Innovation in 2024 In 2024, we ride the wave of innovation, commitment, and immersive experiences Omnix takes the stage as a harbinger of innovation, commitment, and immersive

experiences in 2024. The feature navigates through the tapestry of technological evolution, highlighting key trends from Generative AI to Hyper-automation and Observability. As we ride the wave into the new year, Omnix sets the tone for a year defined by innovation, commitment, and immersive digital experiences.

Pure Storage: Empowering a

Sustainable Future Pure Storage positions itself for a future that is not only technologically empowered but inherently sustainable. Pure Storage, reflecting on a year that redefined possibilities, stands at the forefront of shaping a future where technology seamlessly blends with sustainability. The article explores Pure Storage’s specifications, positioning the company as a driving force in creating a future

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where technological advancement is inherently aligned with a genuine commitment to sustainability.

SentinelOne: Predicting Transformations in Cybersecurity for 2024 SentinelOne is predicting transformations and anticipating a cybersecurity revolution in 2024SentinelOne’s journey in 2023 becomes a cornerstone for anticipating a resilient and innovative 2024 in the tech landscape. The article delves into SentinelOne’s predictions for the cybersecurity landscape, showcasing their foresight and commitment to leading transformative changes. As we step into the new year, SentinelOne paves the way for a secure and dynamic digital future.

Sonova: Harmonizing Technology and Sustainability in 2024 Transformative Trends, Collaborative Solutions, and a Glimpse into the Auditory Future Sonova takes center stage, harmonizing transformative trends and collaborative solutions in the auditory landscape as we move into 2024. The article explores Sonova’s commitment to pushing the boundaries of technology while maintaining a steadfast focus on sustainability. As we embark on a new year, Sonova’s blend of innovation and environmental stewardship sets the stage for a

future where both thrive hand in hand.

This comprehensive cover feature unfolds a narrative that transcends the boundaries of 2023, providing readers with a nuanced understanding of the dynamic interplay between AI, sustainability, and technological evolution. As we step into 2024, these key players and institutions set the stage for a future where technology becomes a driving force for positive change.

Entrust: Trends, Challenges, and Innovations in 2023 and Beyond In 2024, AI and Quantum Computing propel us into a transformative future. ‘Verify, don’t trust’ shields against AI risks, Crypto Agility guides our path in the quantum realm. A year of innovation, shaping industries with new possibilities on the horizon.

Epicor: AI’s Impact and ERP’s Evolution As we usher in 2024, the focus shifts to a datafirst mindset, steering us towards innovation and informed decisions in the ever-evolving tech landscape.

Genysis: Leading the Tech Revolution in Transformation, Sustainability, and Customer Genesys leads the tech revolution with AI-driven innovations, strategic expansions, and a steadfast commitment to sustainability,

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setting the stage for a transformative and purpose-driven digital landscape in 2024.

Siemon: Tech Chronicles 2023 Siemon leads the way, crafting a tale of innovation and commitment to a connected, sustainable future.

WSO2’s Impact in the Middle East: As industries globally pivot towards digitalization, WSO2 has played a pivotal role in shaping the Middle East’s technological landscape,” notes WSO2.

SolarWinds’ Vision: As we step into 2024, SolarWinds isn’t just adapting to change; it’s defining a purpose-driven future for the digital age, reflects the leader in the tech landscape.

OPSWAT: In 2023, OPSWAT made significant strides with innovative product launches, reinforcing our commitment to providing cutting-edge solutions in the everevolving landscape of cybersecurity,” states OPSWAT. ManageEngine’s Insight: As we reflect on 2023, it’s clear that the technology sector has embraced a holistic approach, addressed challenges, and drove innovation across various fronts,” says Sujoy Banerjee, Associate Director at ManageEngine.

Bespin’s Commentary: A year of innovation, sustainability, and collaborative AI has shaped 2023. These narratives exemplify the commitment of key players in the UAE to build a future where technology is a force for positive change.

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Future-Proofing Security With its strategic vision for the future of data security Thales is positioned as a trailblazer shaping a secure digital future

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n an engaging and enlightening conversation, Ahmad Abdallah, Regional Sales Director – CPL, KSA & Levant, provides a comprehensive overview of the dynamic data security landscape in the Middle East. Drawing from over 14 years of experience, Ahmed shares invaluable insights into the challenges and opportunities that define the region’s digital security trajectory. Thales, a global leader in digital security, has been instrumental in shaping the approach to data protection, adeptly responding to emerging trends and fortifying organizations against evolving cyber threats.

Understanding the Current Landscape Ahmed Abdullah begins by offering a great perspective on the current state of data security in the Middle East. Highlighting three pivotal trends, he takes a deep dive into the landscape that Thales navigates with

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expertise. The first trend underscored by Ahmed is the escalating threat of ransomware. In response to the evolving and sophisticated nature of cyber threats, Thales has introduced a revolutionary product designed to effectively contain ransomware threats. This solution seamlessly integrates with existing systems, providing organizations with a robust defense mechanism against an increasingly complex threat landscape. The discussion seamlessly transitions to the second trend – secret management.

Ahmed emphasizes the significance of managing API keys and small secrets generated by diverse systems. He sheds light on Thales’ proactive approach to developing solutions that address the challenges posed by the burgeoning importance of secret management in the digital realm.

Navigating the Cloud Paradigm Shift A significant portion of the conversation was dedicated to the

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monumental shift towards cloud computing.

As organizations increasingly embrace cloud solutions, Ahmed sheds light on Thales’ role in supporting this paradigm shift. The Cipher Trust platform emerges as a key player in this transition, designed not only to lower costs but also to ensure maximum security. Ahmed emphasizes the flexibility of Thales’ solutions, catering to organizations’ specific needs, whether they opt to encrypt data over the cloud or manage keys within a cloud environment.

Advanced Encryption and Quantum-Ready Solutions Peering into the future, Ahmed highlights Thales’ dedication to advancing encryption technologies. The company is proactively improving current cryptographic methods and investigating innovative encryption algorithms.

Mindful of the imminent era of quantum computing, Thales is crafting solutions that are quantum-ready, guaranteeing the resilience of its products against future threats. Embracing the “Bring Your Own Key” concept, where users retain control, and implementing Double Key encryption, which secures encrypted data with an additional layer, Thales remains vigilant against evolving threats. In a strategic move, the company is forging partnerships with quantum computing providers to stay at the forefront of technological advancements.

We empower organizations, ensuring that security is not just a defence but a strategic advantage.

navigate the complexities of data security in an ever-evolving regulatory landscape.

Automated Compliance Management

Thales Vision for the Future in data security

In a landscape where compliance regulations are tightening their grip, Ahmed identifies an emerging trend – post-compliance management. Thales is investing in solutions that not only ensure compliance with regulatory standards but also streamline and automate the compliance management process.

Ahmed envisions this as a natural progression, providing organizations with efficient tools to

Ahmed Abdullah outlines Thales’ strategic vision for the future of data security. From combating ransomware threats to facilitating seamless cloud migration, advancing encryption technologies to preparing for the quantum era, Thales is positioned as a trailblazer shaping a secure digital future. As compliance requirements intensify, the company is poised to provide automated solutions, empowering

organizations to navigate the complexities of data security with confidence. Data is the lifeblood of organizations, and Thales, stands as a source of innovation and reliability. The company continues to offer varied solutions that adapt to the ever-changing demands of the digital landscape, ensuring that organizations in the Middle East are wellequipped to safeguard their digital assets in an era of unprecedented challenges. Through its proactive approach, Thales remains at the forefront of digital security, paving the way for a secure and resilient digital future in the Middle East and beyond.

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Transformation in tech, sustainability, and customer experience Genesys leads the tech revolution with AI-driven innovations, strategic expansions, and a steadfast commitment to sustainability, setting the stage for a transformative and purpose-driven digital landscape in 2024.

Reflecting on 2023: A Year of Transformative Trends in Technology 2023 has been marked by notable events and developments, driven by the widespread adoption of cloud services and the continuous evolution of artificial intelligence (AI). Among the pioneers leading this technological revolution is Genesys, a company at the forefront of shaping the digital future. Let’s delve into key insights shared by Genesys executives, exploring their impactful initiatives, technological advancements, and commitments to sustainability.

AI’s Transformative Impact on the Tech Industry Artificial intelligence has played a pivotal role in reshaping the tech industry, particularly in customer experiences. Genesys has optimized various AI disciplines, including conversational and automation AI, to provide exceptional customer and employee experiences through their Genesys Cloud CX platform. This platform is set to evolve further in 2024, offering simple AI enterprise solutions that enhance workforces, reduce complexity, and boost revenue.

As AI continues to advance, it is seen not as a replacement for human

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roles but as a tool that empowers agents, accelerates development processes, and contributes to the growth of customer loyalty. The integration of AI with Genesys’ low-code platforms is poised to redefine application development, making it more accessible and efficient for a broader audience.

Anticipating 2024 Looking ahead, Genesys envisions AI’s continued evolution across various industries, with a focus on AI-powered home robots, work devices, and wearables. The company foresees a future where smart software applications become integral to virtually every job, supporting workforces and creating new opportunities in development, programming, testing, support, and maintenance. Additionally, Genesys is reimagining the voice of the customer for 2024. By combining data science and psychology, the company aims to correlate data with personalized habits and behaviors, offering a more advanced Voice of the Customer experience. The focus remains on creating lasting and meaningful experiences by blending technology and human insights, as outlined in Genesys’ commitment to listening and responding to the Voice of the Customer.

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Genesys’ Strategic Expansion Plans and Industry Contribution In terms of expansion, Genesys is investing significantly in its Genesys Cloud CX platform to improve global availability, scalability, reliability, and security. The company has expanded its global footprint with the launch of new core regions, including AWS Europe, AWS Asia Pacific, and AWS Middle East.

A recent milestone is the opening of a new research and development (R&D) center in Budapest, emphasizing Genesys’ commitment to accelerating innovation.

Moreover, Genesys continues to simplify organizations’ evolution to the cloud, leveraging AI and automation at scale. The company is investing in industry and government certifications to ensure compliance with local regulations and policies. In 2023, Genesys obtained five new government security certifications, demonstrating a dedication to security improvements and compliance.

We envision a digital landscape where innovation meets purpose, shaping a meaningful and transformative journey for all.

Addressing Global Challenges and Sustainability Initiatives Genesys is actively contributing to addressing global challenges, both environmental and societal. The company’s cloud solutions play a significant role in achieving carbon neutrality by 2030, reducing emissions and accelerating sustainability efforts for both Genesys and its customers. With a goal to positively impact 100 million lives through technology for good, Genesys has enabled non-profit organizations to deliver millions of experiences to those in need.

Ensuring Cybersecurity and Data Privacy In

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Amr AlMasri, Regional Director, Genesys, Middle East

Genesys is committed to following industry best practices and relevant regional standards.

By migrating to the cloud, the company helps enterprises improve efficiency and customer services while ensuring data protection and compliance with regulations. Genesys’ focus on compliance demonstrates its dedication to providing products and services with best-inclass security and privacy.

Standout Product Launches and Technological Advancements In a transformative move, Genesys forged a strategic collaboration agreement with Amazon Web Services (AWS), signaling a significant step towards reimagining customer engagement in a digital-first era. This collaboration aims to empower organizations to accelerate their digital transformation and cloud customer experience strategies.

Breaking new ground in the Middle East, Genesys announced its first Middle East Genesys Cloud CX Region in the United Arab Emirates. This strategic move brings improved customer and employee services to

the UAE and the broader Gulf Corporation Council (GCC). By enabling local businesses to keep sensitive customer data in-region while transitioning customer centers to the cloud, Genesys addresses the stringent data residency requirements prevalent in highly regulated industries such as the public sector, healthcare, telecoms, and financial services.

Genesys - Shaping the Digital Landscape with Purpose As we reflect on the transformative trends and impactful initiatives of Genesys in 2023, it becomes evident that the company is not merely adapting to change but driving it.

From AI-driven advancements and strategic expansions to sustainability efforts and contributions to global challenges, Genesys stands as a beacon of innovation and purpose. As the company sets its sights on 2024, the tech industry can anticipate further groundbreaking developments that blend technology and humanity, ultimately shaping a digital landscape that prioritizes accessibility, sustainability, and meaningful experiences.

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United for progress: AI and humans Milestone Systems stands as a key orchestrator, harmonizing growth, responsibility, and innovation, shaping a future where technology is not just a tool but a transformative force.

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he year of 2023 emerged as a year marked by transformative events and groundbreaking developments. Despite global challenges, the technology sector showcased resilience and adaptability, with notable events such as GITEX Global and Intersec in Dubai standing out. In an exclusive interview, Milestone Systems, a key player in the Video Management Software (VMS) industry, shed light on the pivotal role it played in shaping the technological landscape and addressed crucial aspects such as artificial intelligence (AI), future technology trends, sustainability, and the industry’s contributions to global challenges.

Data-Driven Video Tech and AI Intersec 2023 served as a platform to showcase the cutting-edge trends and advancements defining the year. Milestone Systems, a participant in this transformative event, highlighted two key trends shaping the tech landscape. Firstly, smart cities embraced AI, machine learning, and video

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analytics for sustainable urban solutions. Secondly, the healthcare sector emerged as an early adopter of data-driven video tech, enhancing patient care and emergency response. These innovations, while promising, underscore the importance of stringent data privacy regulations, emphasizing the growing importance of responsible technology use.

AI’s Impact on the Tech Industry Artificial Intelligence has undeniably transformed the tech industry, automating tasks, boosting departmental efficiency, and enhancing decision-making processes.The collaboration of Milestone System’s open platform with tech solutions seamlessly integrates AI, unlocking its potential and streamlining data use for enhanced productivity. AI, far from replacing humans, becomes a game-changer, making processes smarter while maintaining the central role of human expertise.

Tech Projections for 2024 Looking ahead to 2024, the tech industry envisions a landscape

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dominated by AI-driven trends. Data-driven video tech, blending AI and human insight, is expected to take center stage. Advanced video analytics software interpreting complex behaviors, Synthetic Data to mitigate biases, and the acceleration of Edge AI for real-time processing in devices like cameras are among the anticipated advancements. Emphasizing responsible technology practices, where humans and AI work symbiotically, is deemed crucial in shaping a safer and more innovative future.

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Paul Park, Regional Director of MENAT at Milestone Systems

AI Integration and Geographic Growth The VMS industry, including Milestone Systems, foresees substantial growth in 2024, driven by AI-driven advancements.

Expansion plans include developing advanced video analytics software, leveraging Synthetic Data, and deploying Edge AI for real-time processing in devices like cameras.

Simultaneously, geographic expansion is prioritized, responding to the growing demand for advanced security solutions in emerging markets. Collaborations with tech innovators and industry leaders remain pivotal in pushing the boundaries of data-driven safety solutions, aligning with the industry’s commitment to growth and innovation.

In 2023, Milestone Systems leads tech with growth and innovation, shaping a better future.

Sustainability Efforts in 2023 In 2023, sustainability took center stage in the tech sector, particularly in the security space.

Milestone Systems observed a growing concern for environmental impact, leading to smart technology designs minimizing harm and reducing energy consumption. Cloud solutions emerged as eco-friendly alternatives, aligning with Milestone Systems’ commitment to sourcing operational electricity from renewables and complying with environmental regulations.

The industry’s unique position in driving sustainability through technology integration presents an opportunity worth seizing.

Milestone Systems’ Contribution to Global Challenges In 2023, Milestone Systems leveraged technology to address global challenges. In healthcare, their data-driven video technology played a crucial role in enhancing patient care and reshaping hospital environments for efficiency. In education, their solutions facilitated insights into building usage, optimizing resource allocation in schools and offices. Addressing environmental issues, the emphasis on smart technology designs aimed to reduce energy consumption and minimize environmental impact. The company’s approach focused on integrating technology for security and providing actionable insights that positively impact critical sectors.

Cybersecurity and Data Privacy Measures Cybersecurity and data privacy remained paramount in 2023 for the VMS industry.

Investments in robust encryption protocols,

continuous security updates, employee training programs, and collaboration with cybersecurity experts were instrumental. The industry demonstrated significant progress in adhering to international data protection standards, reinforcing its commitment to providing secure and reliable video tech solutions.

Standout Product Launches The global technology industry witnessed standout product launches in 2023, capturing public attention and setting new standards. In the VMS sector, data-driven video analytics, cloud-based video management platforms like Milestone Kite, and integrations with emerging technologies such as augmented reality redefined the possibilities of video management. These innovations underscore the industry’s dedication to staying at the forefront of technology, delivering solutions that offer actionable insights and redefine the possibilities of video management in the digital age.

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Siemon sparks innovation in healthcare and education Siemon leads the way, crafting a tale of innovation and commitment to a connected, sustainable future.

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he year 2023 has proven to be a pivotal year, characterized by remarkable events and transformative developments that have not only shaped the tech sector but have far-reaching implications for industries and societies worldwide.

From the ascendancy of Artificial Intelligence (AI) to the evolution of cybersecurity, the continuous growth of cloud computing, and the relentless pursuit of innovative solutions, the year has left an indelible mark on the technology landscape. In this comprehensive feature, we delve into the notable events, industry trends, and the pivotal role played by Siemon, a global infrastructure solutions provider, in addressing global challenges and driving technological advancements.

Artificial Intelligence: Transforming Work and Interaction

Notable Events and Developments in 2023

Future Gazing to 2024

The tech sector in 2023 unfolded as a narrative of innovation, with several noteworthy events and developments shaping the course of the industry. Among the standout occurrences were the rise of AI, advancements in quantum computing, the increasing importance of cybersecurity, the evolution of blockchain technology, progress in robotics, and the continued growth of cloud computing.

These technological breakthroughs collectively underscored the transformative power of emerging technologies and their impact on existing IT infrastructure, which faced escalating challenges in managing the ever-growing volumes of data.

As the tech industry casts its gaze into 2024, the landscape is poised for continued growth and transformation. Emerging technologies such as Generative AI (GenAI), wider deployment of 5G technology, quantum computing, and the advent of autonomous vehicles are expected to take center stage. Siemon, a key player committed to innovation, is positioned for significant growth in the coming year. The company is expanding its data center solutions to meet the escalating demand for high-performance, scalable data centers while concurrently strengthening its smart building solutions, aiming to empower buildings to become intelligent and connected environments.

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At the forefront of these developments is the transformative force of Artificial Intelligence. The demand for power and bandwidth in AI applications has surged, prompting a reevaluation of IT infrastructure design. Siemon, recognizing the need for innovative solutions, emphasizes the importance of parallel optic technology for supporting the escalating bandwidth requirements. The prevailing sentiment is that while AI is undeniably automating certain tasks, its primary role is to augment and complement human roles rather than replace them entirely. AI is anticipated to empower human workers by automating routine tasks, providing insights from data, and automating processes, enabling a shift toward more creative and strategic aspects of work.

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Sustainability and Environmental Efforts in 2023 In 2023, environmental consciousness took center stage, with major tech companies making significant commitments to transition to renewable energy sources and improve the energy efficiency of their facilities. Siemon, aligning itself with this global commitment, emphasizes its dedication to environmental sustainability through various initiatives. The company joined the UN Global Compact, aligning with the Responsible Business Alliance and committing to the Science-Based Targets Initiative (SBTi). Siemon’s Environmental, Social, and Governance (ESG) Report for 2023 showcases its achievements, including a Silver EcoVadis rating and adherence to the highest ethical standards outlined by the Responsible Business Alliance Code of Conduct.

Siemon’s Contributions to Global Challenges in 2023 Siemon, through its innovative solutions, played a crucial role in addressing global challenges in healthcare, education, and environmental issues. In healthcare, Siemon’s reliable network infrastructure supports applications like remote surgery and monitoring, contributing to the adoption of advanced medical technologies. In education, Siemon bridges the digital divide with highperformance cabling solutions for online

learning, enhancing connectivity and access to educational resources. The company’s commitment to sustainability is evident through its alignment with global sustainability goals and participation in initiatives like the Science-Based Targets Initiative (SBTi).

Addressing Cybersecurity Challenges The escalating cybersecurity threats in 2023 prompted the industry to develop more sophisticated technologies for threat detection, prevention, and mitigation. The integration of Artificial Intelligence (AI), Machine Learning (ML), and data analytics enabled real-time threat detection, anomaly identification, and automated response capabilities. Governments worldwide implemented stricter data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), emphasizing the importance of safeguarding personal information. Siemon, echoing the industry’s focus on secure infrastructure, underlines advancements in cybersecurity technologies.

Standout Product Launches and Advancements In the realm of technological advancements, one standout product in 2023 was ChatGPT, capturing public attention with its capabilities

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in generating human-quality text and engaging in natural conversations. On the infrastructure front, Siemon showcased its commitment to fibre innovation with launches such as the fibre/copper combo panel and modular patch panels. These innovations contribute to enhancing network performance, manageability, scalability, and flexibility, addressing the evolving needs of data center and LAN environments.

In the journey of tech in 2023, it was a year of growth and challenges.

At Siemon, we’re committed to making a positive impact with sustainable solutions and cutting-edge innovations. Let’s build a connected, healthier future together A Year of Resilience and Growth

Prem Rodrigues, Director for the IMEA region (India/SAARC, Middle East, Africa) at Siemon

As the curtain falls on 2023, the tech sector stands as a testament to resilience, innovation, and a commitment to addressing global challenges. Siemon’s contributions, from sustainability initiatives to cutting-edge product launches, reflect the industry’s dedication to creating a connected, healthier, and sustainable world. As we embark on the journey to 2024, the tech narrative promises to be one of continued evolution, propelled by advancements that shape the future of technology and its profound impact on society. The chronicles of tech in 2023 serve as a foundation for what lies ahead, as the industry navigates the path to a future defined by innovation, sustainability, and the relentless pursuit of excellence.

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Generative AI’s rise and cybersecurity challenge ahead From the emergence of Generative AI, Hyper-automation, and Observability to a heightened focus on Sustainability and the continued advancements in AI, this year has been a tapestry of innovation and progress

A Year of Technological Milestones In the ever-evolving landscape of technology, the year 2023 has been marked by profound advancements across various fronts. Five distinct trends have not only dominated the discourse but have also set the stage for the future. These trends—Generative AI, Hyper-automation, Observability, Sustainability, and continuous advancements in AI—have reshaped industries and opened new avenues for innovation.

Generative AI At the forefront of innovation is Generative AI, a field that saw remarkable developments in 2023. OpenAI’s releases, including the groundbreaking GPT-3, ChatGPT, DALL, and ChatGPT Enterprise, have not only demonstrated the capabilities of generative models but have also sparked widespread interest and investment. Major industry players such as Microsoft, Google, and Meta have actively contributed to the progression of generative AI technologies, solidifying their

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commitment to shaping the future of artificial intelligence. These advancements have not only revolutionized natural language processing but have also extended the possibilities of creative content generation, automation, and problem-solving.

Hyper-automation The relentless pursuit of efficiency and innovation has led organizations to embrace hyper-automation. This approach involves the integration of advanced technologies, such as artificial intelligence, machine learning, and robotic process automation, to streamline operations, enhance efficiency, boost productivity, and foster innovation. Throughout 2023, businesses across various sectors adopted hyper-automation techniques, automating repetitive tasks and optimizing workflows to achieve unprecedented levels of operational excellence.

The transformative power of hyper-automation is not limited to specific industries. Instead, its impact is felt across the board, from

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manufacturing and finance to healthcare and beyond. The ability to automate complex processes not only accelerates business growth but also empowers organizations to adapt swiftly to dynamic market conditions.

Observability: A Market on the Rise Observability has emerged as a critical aspect of modern IT infrastructure. The market for Application Performance Monitoring and observability products has seen exponential growth, with projections estimating it to reach $8.4 billion by 2026, boasting an 8.6% Compound Annual Growth Rate between 2020 and 2026. This surge in interest is indicative of the growing need for comprehensive insights into system performance, application behavior, and overall infrastructure health. Companies, recognizing the value of real-time monitoring and actionable insights, have started to seriously consider the adoption of observability solutions.

Sustainability Initiatives In response to global environmental concerns, the technology sector has initiated significant sustainability efforts. This wave of change is propelled by the adoption of specific IT technologies, including Cloud computing, edge computing, IoT, smart devices, AI/ML, and process automation. A recent Gartner survey revealed that CEOs now rank environmental and social changes as a top-three priority for investors, following profit and revenue. The

commitment to sustainability extends beyond rhetoric, with companies actively investing in renewable energy sources to power their data centers and operations. Pledges for carbon neutrality, often accompanied by initiatives like tree planting and investments in carbon offset projects, underline a collective responsibility to address climate change.

In 2024, we ride the wave of innovation, commitment, and immersive experiences.

AI’s Pervasive Impact The integration of artificial intelligence (AI) technologies has become a cornerstone in shaping and optimizing diverse industries.

Beyond automating routine tasks, AI has found applications in risk assessment, logistics optimization, healthcare enhancement, and overall productivity improvements.

The surge in AI adoption is indicative of its transformative potential, as organizations leverage machine learning algorithms to gain actionable insights and make data-driven decisions. As AI continues to evolve, the focus

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is shifting towards responsible and ethical practices. While there is concern about the potential replacement of human roles, the prevailing perspective is one of augmentation rather than substitution.

Gazing into 2024: Technology’s Center Stage As we look ahead to 2024, several technological trends are poised to take center stage, shaping the future of innovation and industry landscapes. Generative AI is expected to continue its dominance, contributing significantly to the global economy. Studies estimate that AI, particularly generative technologies, could contribute up to $15.7 trillion by 2030. A notable projection by Gartner suggests that by 2024, 40% of enterprise applications will leverage conversational AI, highlighting the growing impact of generative AI on business processes and user interactions.

The applications of generative AI are set to expand further, encompassing creative content generation, problem-solving, and personalized user experiences. Its ability to understand and generate human-like text has already revolutionized various industries, and the trend is expected to intensify in the coming years. Cybersecurity remains a top priority as businesses grapple with the escalating threat landscape. Research indicates that one in two businesses fell victim to a successful cyberattack in the past three years, with the projected cost of these attacks reaching $8 trillion in 2023.

This number is expected to rise to $10.5 trillion by 2025. In response, technological solutions designed to fortify defenses and provide effective countermeasures are poised to take center stage in 2024.

Sustainability

Walid Gomaa, CEO, Omnix International

Sustainable technology will continue to be a focal point, driven by the increasing awareness of environmental consciousness. According to a PwC CEO survey, 39% of CEOs view the transition to green technologies as essential for the future of their businesses. This commitment to sustainability aligns with the broader societal shift towards responsible consumption and environmental stewardship. Leading technology companies are actively embracing Green Tech, not only as a means to fulfill net-zero commitments but also as a strategic advantage in an environmentally conscious market. The integration of sustainable practices, from energy-efficient data centers to eco-friendly product design, will define the tech landscape in 2024.

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Sonova envisions growth in speech - enhanced hearables and health – tracking headphones Transformative trends, collaborative solutions, and a glimpse into the auditory future

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he year 2023 witnessed Sonova Consumer Hearing emerging as a vanguard, going through transformative shifts and spearheading groundbreaking innovations.

As we go on a reflective journey through the highlights of this remarkable year, Sonova’s profound impact on pivotal realms—Artificial Intelligence sustainability, cybersecurity, and revolutionary product launches—takes center stage.

AI Revolution At the heart of 2023’s transformation was the unprecedented rise of Artificial Intelligence (AI), transcending boundaries across industries.

For Sonova Consumer Hearing, AI wasn’t just a buzzword; it was a catalyst for revolutionizing the consumer headphones and speakers’ industry. Conversation Clear Plus, a novel product category, emerged as the flagship advancement, representing a significant paradigm shift in user-device interaction. No longer confined to mere music playback or call functionalities, these speech-enhanced hearables evolved into personal assistants, redefining the user experience.

Collaborative Synergy of AI and Human Expertise The collaborative future envisioned by Sonova underscores the symbiotic relationship between AI and human intelligence. While AI proves its mettle in delivering high-quality results, human intuition and judgment remain indispensable for evaluation. Heston Saldanha, General Manager at Sonova, emphasizes this collaborative model, highlighting the potential for extraordinary outcomes when both entities work together.

Within the audio technology sector, Sonova is actively exploring AI use cases, particularly for improved voice pick-up and AI-based denoising. The dedicated research and development teams at Sonova are tirelessly leveraging the power of AI to create unparalleled audio experiences, showcasing the dynamic interplay between cutting-edge technology and human expertise.

Anticipating 2024 Looking forward to 2024, Sonova foresees a robust growth trajectory in the market of speech-enhanced hearables. This burgeoning segment is expected to attract a growing number of consumers seeking the convenience and functionality of speech enhancement in their regular headphones. Moreover, the integration of sensors in premium headphones for health tracking is poised to take center stage.

With health and wellness becoming paramount for consumers, the demand for devices capable of monitoring various health parameters is on the rise. Ear-based sensors, known for outperforming their wristbased counterparts, emerge as the preferred choice.

Industry Expansion Plans for 2024 Sonova Consumer Hearing’s strategic plans for 2024 are anchored in the significant expansion of the audio technology industry. The focus

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centers on the growing market for speechenhanced hearables, exemplified by products like Conversation Clear Plus and Over-TheCounter (OTC) hearing aids.

Sonova’s expansion strategy extends beyond new product launches, encompassing the refinement of existing products to enhance performance and cater to evolving customer needs.

Sustainability Initiatives in 2023 In an era where sustainability takes center stage, Sonova Consumer Hearing showcased an unwavering commitment to environmental responsibility throughout 2023. Beyond making promises, the company embarked on a journey of quantifiable impact, conducting a comprehensive Life Cycle Assessment across its entire product portfolio.

The results were striking, with significant reductions in direct energy savings for the FlashArray portfolio and FlashBlade//S, surpassing competitors’ solutions. Notably, the disruptive Evergreen//One initiative, announced in October, went a step further by covering customers’ power and rack space costs. This initiative aligned Total Cost of Ownership savings with long-term efficiency

goals, exemplifying a holistic approach to sustainability.

Addressing Global Challenges Sonova Consumer Hearing, recognizing its role in addressing global challenges, adopted a comprehensive approach in 2023. The company’s efforts were particularly focused on minimizing its carbon footprint through various initiatives. This included enhancing energy efficiency across buildings, processes, and products, as well as promoting the adoption of renewable energy sources within operations.

Sustainability wasn’t confined to environmental aspects; it extended to product design and lifecycle management.

Sonova prioritized sustainable design and packaging, responsible sourcing, and efficient manufacturing practices. Recycling programs for headphones, adherence to stringent environmental standards, and the provision of spare parts for both new and old products demonstrated a commitment to responsible consumption.

Education and awareness campaigns formed an integral part of Sonova’s strategy, providing resources and training to employees and stakeholders.

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Cybersecurity and Data Privacy in the Audio Industry The audio industry faced a surge in cybersecurity and data privacy challenges in 2023, driven by increased digitalization and reliance on connected devices. As an industry leader, Sonova Consumer Hearing proactively addressed these challenges, implementing advanced cybersecurity measures to protect devices and user data from potential threats.

In terms of data privacy, Sonova remained fully compliant with GDPR regulations, enforcing stringent data privacy policies throughout the organization.

As we move into 2024, Sonova’s harmonious blend of technology and sustainability paves the way for a future where innovation and environmental stewardship walk hand in hand.

Standout Product Launches and Technological Advancements in 2023

Heston Saldanha, General Manager, Sonova Consumer Hearing Middle East

The year 2023 marked a series of standout product launches and technological advancements for Sonova Consumer Hearing.

Among them, the compact yet powerful AMBEO Soundbar Mini garnered attention for its impressive audio experience despite its size. Recognized with “Best of IFA 2023,” this product exemplifies Sonova’s commitment to delivering high-quality sound in a spaceefficient design.

Another noteworthy launch was the Accentum Wireless, inspired by the highly acclaimed MOMENTUM 4. The Accentum Wireless not only boasts an impressive battery life of 50 hours but also incorporates AI and algorithm-based processes. These advancements result in improved voice pick-up and noise reduction capabilities, setting new benchmarks in the audio industry.

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SentinelOne is predicting transformations and anticipating a cybersecurity revolution in 2024 On a path through the technological landscape of 2023 with SentinelOne—an exploration of innovation, cybersecurity, and impactful advancements in a concise narrative.

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nnovation is the heartbeat of the progress, SentinelOne emerged as a maestro orchestrating a symphony of advancements in 2023. This feature takes you through the notable events shaping the tech sector, the evolving landscape of artificial intelligence (AI), anticipated trends in 2024, and SentinelOne’s strategic vision for the future.

Notable Events of 2023 The canvas of 2023 painted a vivid picture of technological innovation, with SentinelOne at the forefront. AI and Machine Learning advanced across industries, finding applications in healthcare, finance, and the world of autonomous vehicles. The Internet of Things expanded its web of connectivity, promising seamless communication between devices and humans. The deployment of 5G networks accelerated, ushering in a new era of faster and more reliable mobile communication.

Virtual and augmented reality became more immersive and accessible, transforming industries from gaming to education. Robotic Process Automation continued to streamline business operations, reducing manual tasks and enhancing productivity. Blockchain technology witnessed increased adoption beyond cryptocurrencies, offering transparent and secure solutions for supply chains and finance.

Renewable energy solutions thrived, promoting a sustainable future with innovations in solar and wind power. Autonomous Vehicles made significant headway, with self-driving cars becoming more commonplace in urban landscapes. Digital Twins gained prominence, enabling precise simulations and monitoring of physical objects and processes. Edge Computing continued to enhance data processing at the source, improving response times for IoT and real-time applications. The importance of Cybersecurity grew as digital threats evolved, prompting advancements in security measures and practices.

3D Printing saw innovative applications across industries, from healthcare to aerospace. Human Augmentation technologies evolved, integrating with the human body to enhance capabilities and improve the quality of life.

These remarkable developments collectively exemplify the everevolving landscape of technology in 2023, impacting the way we work, connect, and address global challenges. The year marked a significant stride toward a more connected, automated, sustainable, and secure technological future.

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AI’s Harmonious Evolution - Collaboration, Not Replacement The transformative impact of artificial intelligence (AI) on the tech industry has been profound, and SentinelOne has been at the forefront of embracing this evolution. AI has enhanced automation, data analysis, and decision-making processes across various sectors. Instead of replacing human roles, AI has augmented capabilities, fostering innovation and efficiency.

SentinelOne aligns with the McKinsey Global Institute’s perspective, emphasizing augmentation as the key to a symbiotic AI-human relationship. While concerns about job displacement persist, the focus is on creating a future where AI collaborates with humans, creating new opportunities and roles. This collaborative approach envisions AI

Ezzeldin Hussein, Regional Director, Sales Engineering, SentinelOne

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assisting in mundane tasks, allowing humans to focus on more creative and strategic endeavors.

As AI evolves, SentinelOne recognizes the importance of ethical considerations and responsible AI practices. The company is committed to ensuring that AI technologies are developed and deployed with a keen awareness of their impact on society.

Anticipating 2024 Looking ahead to 2024, SentinelOne envisions a tech landscape in harmony, where various technologies converge to create a seamless and integrated experience. Several key trends are expected to take center stage in the coming year: Generative AI: SentinelOne anticipates Generative AI playing a pivotal role in revolutionizing content creation, virtual experiences, and problem-solving. AI models like GPT-4 and DALL-E 3 are expected to bring even greater sophistication to text and image generation, opening up new horizons in creative content and automation.

Metaverse Integration: The boundary between the physical and digital worlds will continue to blur, with innovations like the Metaverse becoming more integrated into daily life. This convergence will create opportunities for immersive experiences, virtual commerce, and collaborative work environments.

Quantum Computing Leap: Quantum computing is set for a significant leap forward in 2024. More robust and practical quantum processors are expected to tackle problems that are currently beyond classical computing’s reach.

Sustainability in Tech: Sustainability will remain a driving force in technology.

Renewable energy solutions, eco-friendly tech products, and sustainable practices will be at the forefront. Innovations in energy storage, green transportation, and circular economies will contribute to a more environmentally responsible tech landscape.

Cybersecurity in 2024 As the digital landscape evolves, cybersecurity takes center stage in SentinelOne’s strategic vision for 2024. The company’s expansion plans resonate like a strategic crescendo, with Generative AI poised to be a game-changer in the realm of cybersecurity.

Generative AI, with its ability to analyze vast datasets, identify patterns, and proactively detect emerging threats, will be pivotal in fortifying organizations against evolving cyber threats. The rapid and automated

AI will play a crucial role in processing and analyzing threat intelligence data from various sources.

With Generative AI, organizations can simulate realistic cyberattack scenarios, helping them identify vulnerabilities in their systems and networks. This proactive approach to strengthening cybersecurity aligns with SentinelOne’s commitment to providing comprehensive and innovative solutions in the face of evolving cyber threats.

SentinelOne’s 2023 journey sets the stage for a resilient and innovative 2024 in the tech landscape

Global Impact in 2023 responses facilitated by Generative AI will enable organizations to assess and mitigate cybersecurity breaches swiftly.

One area where Generative AI is expected to make significant contributions is in phishing detection. By analyzing email content and user behavior, Generative AI can identify suspicious communication patterns and potential phishing attempts, reducing the risk of falling victim to such attacks. Furthermore, Generative

In 2023, SentinelOne conducted a symphony of solutions, addressing global challenges in healthcare, education, and environmental sustainability through the utilization of its advanced cybersecurity solutions.

While cybersecurity might not be the direct solution to environmental concerns, SentinelOne demonstrated environmental responsibility through its energy-efficient and sustainable operational practices.

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UAE’s Tech Odyssey, AI evolution, and sustainable innovations UAE’s dynamic journey through 2023, a year marked by innovations in AI, sustainability, and emerging technologies.

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he United Arab Emirates emerges as a dynamic hub of technology, steering the course of technological advancements. In this feature, we explore the notable events and developments that defined the year, delve into the transformative impact of Artificial Intelligence (AI), peek into the anticipated tech trends of 2024, and spotlight the UAE’s contributions to sustainability and global challenges.

UAE’s Technology sector in 2023 The UAE’s journey through 2023 has been characterized by profound technological transformations, placing it among the most forwardthinking nations globally. With investments in research and development within free zones hosting leading tech companies, the UAE has positioned itself at the forefront of cutting-edge technologies.

Notably, the Ministry of Economy projects ICT spending to reach $23 billion by 2024, with AI alone contributing approximately $96 billion by 2030—14% of the GDP.

Five key trends have significantly influenced the tech landscape in the UAE during 2023: Virtual Reality and Augmented Reality, Blockchain Technology, IoT

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(Internet of Things), Big Data Analytics, and Machine Learning and Artificial Intelligence. These trends underscore the nation’s commitment to embracing emerging technologies that redefine business operations and societal interactions.

AI’s Evolution: Empowering, not Replacing Artificial Intelligence stands as a catalyst for the UAE’s digital transformation. Aligned with the UAE Centennial 2071 goals, the government’s AI strategy aims to enhance government performance through integrated smart digital systems. Projections suggest expenditures on digital technology, including AI, will reach $20 billion in the next three years. The introduction of the UAE AI seal (UAI) further exemplifies the nation’s commitment to ethical AI practices, fostering global talent and businesses.

The UAE’s early adoption of AI is translating into efficient businesses and innovative solutions, with 51% of the workforce utilizing AI and 94% showing familiarity. The National Strategy for Artificial Intelligence 2031 forecasts a significant contribution to the UAE economy, potentially generating up to AED 335 billion. While AI has the potential to reshape employment dynamics, the focus is on augmenting human capabilities rather than outright replacement, as outlined in the McKinsey Global

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Institute report.

Anticipating 2024: UAE’s Tech Frontier Looking ahead to 2024, the UAE is poised at the forefront of a technological revolution marked by innovation and the rapid emergence of new technologies. The nation’s commitment to 5G adoption is evident, securing the top spot among Arab countries and ranking fourth globally in deploying 5G networks. Projections suggest 80 million 5G subscriptions in the MENA region by 2025, revolutionizing sectors such as education, logistics, and maintenance/ repair.

Artificial Intelligence is anticipated to inject $320 billion into the Middle East-North Africa region by 2030, with cybersecurity benefitting from AI applications. The rollout of 5G has significantly supported the development of Edge computing, another facet of AI application. As the UAE actively invests in

UAE, a beacon of tech innovation, steering into 2024 with AI prowess, sustainable strides, and a commitment to shaping a future where technology empowers and transforms. solutions for emerging challenges, from quantum computing to autonomous vehicles, these technologies are poised to reshape lifestyles and professional landscapes.

Education’s Role in Tech Evolution To ensure graduates are prepared for the workforce, Heriot-Watt University Dubai aligns its curriculum with industry needs.

Programs in Artificial Intelligence, Data Science, and Network Security are tailored to meet the UAE National Agenda. Collaboration with industry leaders, program updates, career counseling, and a continuous feedback loop

Stephen Gill, Academic Head of Dubai Mathematical and Computer Sciences (MACS) at Heriot-Watt University Dubai

with employers and alumni ensures graduates possess academic knowledge and practical skills, fostering a holistic approach to education.

Sustainability in Focus: UAE’s Green Innovation. The UAE’s commitment to sustainability is reflected in its climb in the United Nations’ Technology and Innovation Report rankings, securing the 37th position in 2023. Designating 2023 as the Year of Sustainability, the UAE emphasizes environmental sustainability across sectors, including energy, transportation, water conservation, waste management, and sustainable development. Initiatives such as the Climate Hub at the Dubai campus during COP28 and advancements in green technology showcase the nation’s dedication to green innovation.

Industry Response to Cybersecurity Challenges The past 12–18 months witnessed significant

developments in the UAE’s data protection landscape. Proactive laws and regulations, such as the UAE Data Protection Law, Cyber Threat Intelligence Platform and guidelines from entities like the Central Bank of the UAE, underscore the nation’s commitment to safeguarding sensitive information.

Compliance with data protection laws is not just a legal obligation but a crucial factor in gaining trust in sustainable finance initiatives.

Standout Launches and Innovations of 2023.

The UAE’s digital currency strategy, the Digital Dirham, takes center stage as a forward-looking initiative. With 65 countries in advanced stages of Central Bank Digital Currency development, the UAE’s move towards a cashless society positions it among global leaders. The launch of the first commercially sized wind project and a guide for government entities to incorporate AI technology further showcase the nation’s commitment to technological advancements.

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Quantum computing will redefine data security in 2024 paradigm

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he year 2023 marked a pivotal moment, characterized by notable events and developments that set the stage for the future. Two overarching themes emerged, each laying the foundations for future opportunities and challenges: the continued growth of Artificial Intelligence and the impending advent of Quantum Computing. As organizations grapple with these transformative forces, the need for proactive strategies, such as embracing a Zero Trust architecture and prioritizing Crypto Agility, has become more apparent than ever.

The Rise of Artificial Intelligence: Transforming Industries and Labor Artificial Intelligence has permeated virtually every industry, reshaping the way businesses operate and challenging traditional norms. In 2023, the profound impact of AI extended beyond the tech sector, infiltrating domains such as healthcare, finance, and logistics. Organizations increasingly turned to AI to automate mundane tasks, optimize processes, and unlock new avenues for innovation. The acceleration of AI adoption showcased its potential to revolutionize various sectors.

From streamlining warehouse operations to catalyzing advancements in pharmaceutical research, AI demonstrated its versatility. However, as AI continues to evolve, a critical concern arises: the potential displacement of human roles. While AI promises increased efficiency and productivity,

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it necessitates a robust ethical and regulatory framework to address the social and economic implications of automation.

Proactive Strategies for an AI-Driven Future The rapid evolution of AI demands a paradigm shift in cybersecurity strategies. As AI capabilities advance, organizations face a threat landscape that evolves at an unprecedented speed, rendering traditional security methodologies inadequate. In response, the adoption of a Zero Trust architecture becomes imperative, emphasizing the mantra of ‘Never Trust, always Verify.’ This approach ensures a continuous evaluation of trust levels, mitigating the risks associated with rapidly changing AI-driven threats. Additionally, the looming event horizon of Quantum Computing adds a layer of complexity to data security. Organizations must proactively safeguard their data today to thwart potential ‘steal now, break later’ scenarios. Prioritizing Crypto Agility becomes paramount, as systems need to demonstrate adaptability and flexibility to navigate the quantum revolution. Conducting Post-Quantum assessments today is essential to ensure readiness for the challenges of tomorrow.

Quantum Computing: A Paradigm Shift in Data Security As we approach 2024, Quantum Computing takes center stage as a transformative force, particularly in sectors handling critical and

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sensitive data. The unparalleled computing power offered by quantum systems revolutionizes how industries safeguard and manage their most crucial information assets.

Government and financial institutions, in particular, are expected to leverage quantum computing for data protection, prompting a fundamental rethinking of security measures and encryption techniques. Strategizing for the quantum future requires a proactive approach.

Organizations must identify and fortify the storage and protection of critical data, anticipating the potential vulnerabilities posed by quantum computing. The focus on Crypto

In 2024, AI and Quantum Computing propel us into a transformative future. ‘Verify, don’t trust’ shields against AI risks, Crypto Agility guides our path in the quantum realm. A year of innovation, shaping industries with new possibilities on the horizon.

Agility becomes even more critical, ensuring that systems can seamlessly transition to postquantum cryptographic algorithms.

Addressing Cybersecurity Challenges in 2023 The year 2023 saw the tech industry grappling with ongoing challenges related to cybersecurity and data privacy. Automation emerged as a key strategy to stay ahead of the evolving threat landscape. Increasing the use of automation reduces the likelihood of human error, serving as a protective measure for individuals and sensitive

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Simon Taylor, Channel Sales Director MEASA, Entrust

information. Moreover, a noticeable trend was the emphasis on vendor and application consolidation, fostering the development of comprehensive solutions that streamline security and compliance management.

Strategic collaboration with customers also gained prominence. While point solutions address immediate concerns, a strategic approach allows organizations to adopt a holistic view, comprehensively understanding and addressing long-term challenges. This collaborative approach transforms the relationship between technology providers and customers, elevating them from mere suppliers to valued partners working towards sustainable and enduring solutions.

Standout Technological Advancements of 2023 Several product launches and technological advancements captured the public’s attention in 2023, setting the stage for future innovation.

The focus was on AI-driven solutions that enhance efficiency, sustainability, and connectivity across various industries.

These advancements included cutting-edge

applications in healthcare, finance, and environmental sustainability.

Looking ahead, the years from 2024 to 2026 are poised to be dominated by accelerated advancements in AI and Quantum technologies. Strategic planning and robust development efforts today will lay the foundation for a seamless transition into the future. Key principles such as Zero Trust, PostQuantum preparedness, and agility will be pivotal in harnessing the full potential of these advancements. The technological landscape of 2023 reflects a dynamic interplay between AI, Quantum Computing, and cybersecurity strategies. As organizations navigate these transformative forces, a proactive and collaborative approach becomes paramount.

The anticipation for the coming years is filled with excitement, as groundbreaking innovations promise to redefine industries, address societal challenges, and unlock unprecedented possibilities. It’s an era brimming with potential, and the tech industry is poised to lead the way into a future shaped by the convergence of artificial and quantum intelligence.

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2024 precision in innovation, driven by data excellence As we usher in 2024, the focus shifts to a data-first mindset, steering us towards innovation and informed decisions in the ever-evolving tech landscape.

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s we reflect on the notable events and developments in the technology sector throughout 2023, it becomes evident that organizations are elevating their cybersecurity stance. The shift is palpable, with security moving higher up the value chain and being considered at the design stages—a crucial factor for its true effectiveness. However, this evolution is met with a corresponding rise in the sophistication of cyber threats, requiring constant evolution and enhancement in cybersecurity measures.

A significant trend that has gained prominence is the heightened awareness and concern around data sovereignty and governance.

In an era where data generation is unprecedented, its cross-border transmission poses risks that both governments and enterprises are now keenly recognizing. The preference for in-country storage and processing of sensitive information is becoming more pronounced as a means to

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mitigate these risks.

Furthermore, the Global ESG Exchanges Committee’s publication of a unified set of ESG Disclosure Metrics has brought Environmental, Social, and Governance (ESG) considerations to the forefront. This has a cascading effect on organizations, reflecting in Requests for Proposals (RFPs) and tenders. As companies strive for ESG compliance, they are extending their scrutiny to technology vendors, seeking support in aligning with sustainability goals. The unfolding year promises intriguing developments in this space.

The Transformative Impact of Artificial Intelligence Artificial Intelligence has emerged as a key player in transforming the tech industry, offering solutions that go beyond mere buzzwords. In 2023, the use of AI and Machine Learning (ML) has shifted from theoretical discussions to practical applications. Businesses, faced with dynamic

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market dynamics and growing complexities, are leveraging AI to drive innovation and enhance worker productivity. Contrary to concerns about AI replacing human roles, the focus is on augmenting human capabilities. At Epicor, the emphasis is on people-centric AIand ML-powered solutions that address critical business challenges. These solutions streamline complex operations, enhance data privacy, aid in forecasting and decision-making, and alleviate manual labor, demonstrating that AI is a tool for empowerment rather than displacement.

2023 was a year of tech evolution.

From heightened cybersecurity to the transformative touch of AI, we step into 2024 with a data-first mindset, driving innovation and informed decisions.

Anticipating 2024 Looking ahead to 2024, technology and innovation are expected to continue evolving rapidly. IT teams will need to adapt their tech stacks to meet new challenges and capitalize on emerging opportunities. The key lies in a measured approach, being “data informed,” and asking critical questions to ensure that technology adoption aligns with specific business goals.

The emphasis shifts from having vast amounts of data to being “data driven” and, ultimately, “data led.” Establishing a constant feedback loop for real-time, even automated, decisions through embedded intelligence is crucial. Companies, including Epicor, are championing a data-first strategy, integrating internal and external data sources to gain actionable insights, optimize business flows, and drive time-to-value.

ERP Evolution: A Glimpse into

Vibhu Kapoor, Regional Vice President - Middle East, Africa & India, Epicor

2024 ERP stands at the cusp of another evolutionary phase in 2024. The integration of AI directly within the ERP framework is a pivotal development. While ERP solutions are already accessible through the cloud, the industry is witnessing a deeper push towards full cloud-native integration. This evolution aligns with the data-centric nature of today’s global economies, requiring ERP to effectively harness organizational data. Organizations are advised to prioritize a holistic approach when adopting ERP. Viewing it as a strategic asset contributing to long-term objectives is essential. Scalability and cloud integration are important, but the emphasis is on complete cloud-native integration, spanning databases to analytics. Industry alignment ensures ERP accommodates specific functionalities and business needs, contributing to informed decisions and operational success.

Addressing Cybersecurity Challenges in 2023 The tech industry, including Epicor, has been

proactive in addressing ongoing challenges related to cybersecurity and data privacy in 2023. One significant hurdle to cloud adoption—concerns around data residence and sovereignty—has been acknowledged and addressed. The launch of the Epicor Kinetic cloud offering, hosted on Microsoft Azure in the UAE, demonstrates a commitment to regional customers. This locally delivered cloud solution mitigates concerns about latency, data governance, and sovereignty, reinforcing the company’s forward-looking approach and dedication to customer-centric solutions.

The tech landscape of 2023 has been marked by a heightened focus on cybersecurity, data sovereignty, and the transformative impact of AI. As we look ahead to 2024, the industry anticipates continued evolution in technology and innovation, with a spotlight on data-driven decision-making and the next phase of ERP integration. The commitment to addressing cybersecurity challenges and embracing forward-looking solutions positions organizations for success in a dynamic and ever-changing tech landscape.

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Ransomware recovery and AIOPs innovation setting new standards Pure Storage positions itself for a future that is not only technologically empowered but inherently sustainable.

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n the dynamic tapestry of the technology landscape, the year 2023 saw Pure Storage emerge as a trailblazer, navigating through transformative shifts and spearheading groundbreaking innovations. As we delve into a reflective journey through the highlights of this remarkable year, Pure Storage’s profound impact on pivotal realms—cloud-native applications, AI integration, sustainability, cybersecurity, and revolutionary product launches—takes center stage.

Empowering the Cloud-Native Revolution: Portworx’s Starring Role The tech industry witnessed an epochal shift towards cloud-native applications, notably propelled by Kubernetes and container-based solutions. Industry reports from IDC and Gartner painted a future where nearly 90% of organizations would deploy containers in production by 2026. Pure Storage entered this transformative arena with Portworx, a

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trailblazing data services layer. Designed to address persistent storage challenges, data protection dilemmas, and container readiness issues, Portworx delivered unified capabilities seamlessly across a distributed multi-cloud architecture.

AI Innovation: The Frontier of Intelligent Data AI solidified its position as a powerhouse of enterprise technology investment in 2023, spanning diverse sectors from healthcare to automotive. Acknowledging the practical applications and challenges inherent in AI adoption, Pure Storage assumed a pivotal role in supporting organizations on this transformative journey. Whether by providing solutions for AI training environments or facilitating the preparation of data architectures for AI inference, Pure Storage positioned itself at the forefront of the AI revolution. The launch of FlashBlade//E, an efficient solution for managing vast unstructured data, further underlined its commitment to powering the success of AI initiatives.

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Sustainable Commitment Sustainability commands the spotlight, Pure Storage showcased unwavering commitment to environmental responsibility. Beyond mere promises, the company embarked on a journey of quantifiable impact, conducting a comprehensive Life Cycle Assessment across its entire portfolio. The results were striking, showcasing significant reductions—ranging from 75% to 84.7% in direct energy savings for the FlashArray portfolio and 60%-67% for FlashBlade//S in comparison to competitive solutions. The disruptive Evergreen//One initiative, announced in October, went a step further, covering customers’ power and rack space costs and aligning Total Cost of Ownership (TCO) savings with long-term efficiency goals.

As we reflect on a year that redefined possibilities, Pure Storage stands at the forefront, shaping a future where technology empowers, protects, and sustains.

Fortifying Cybersecurity and Data Privacy: Shielding the Digital Realm Addressing the ever-evolving challenges of cybersecurity, Pure Storage took a formidable stance with the introduction of a groundbreaking ransomware recovery Service Level Agreement (SLA) for Evergreen// One. This unique offering guaranteed a clean storage environment following a ransomware attack, setting a new standard in data recovery.

Concurrently, new Artificial Intelligence for IT Operations (AIOps) capabilities were introduced in Pure1 to tackle the “before” stage of a ransomware attack. These capabilities included anomaly detection, data protection assessments, and self-service administration through Pure Storage’s SafeMode, providing a comprehensive shield against cybersecurity threats. The October launch of Pure Protect//

Omar Akar, Regional VP for Middle East & Emerging Africa, Pure Storage

DRaaS further fortified the security arsenal, offering a unique Disaster Recovery as a Service (DRaaS) solution designed to reduce complexity, cost, and recovery time in the face of disasters and cyber disruptions.

Innovative Product Launches: A Symphony of Technological Advancement Pure Storage’s commitment to innovation manifested through a series of impactful product launches throughout 2023. Among the noteworthy additions were FlashBlade//E, a scale-out unstructured data repository designed to handle exponential data growth with industry-leading energy efficiency, and FlashArray//E, the latest addition to the flagship FlashArray family, delivering simplicity and efficiency for a spectrum of data repositories. Upgrades to existing models showcased a relentless pursuit of excellence, with advancements in performance, compression capabilities, and new ransomware protection features delivered seamlessly via non-disruptive upgrades.

2023’s Impact on the Road Ahead As we gaze into the horizon of 2024, Pure Storage anticipates key trends that will shape the technology landscape. The Middle East economy, displaying resilience, is poised to balance budgetary pressures against an insatiable demand for data storage.

Subscription-based models emerge as a beacon of solution, offering Total Cost of Ownership ,savings, robust Service Level Agreements ,risk mitigation, financial flexibility, and an elevated focus on sustainability. For Pure Storage, these models transcend mere financial strategies, serving as gateways to innovation in an increasingly demanding business landscape.

In retrospect, Pure Storage’s journey through the tapestry of 2023 paints a vivid picture of innovation, resilience, and an unwavering commitment to shaping the future of technology. Stepping boldly into 2024, Pure Storage stands poised to lead the charge, leveraging valuable lessons from the past to propel organizations towards a future that is not only technologically empowered but also inherently sustainable.

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From disruption to integration The year 2023 brought forth a wave of transformative developments in the technology sector. From the enhancement of technology platforms to the evolution of AI models, the industry witnessed groundbreaking shifts.

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rom the enhancement of technology platforms to the evolution of AI models, the industry witnessed groundbreaking shifts. In this feature, we delve into the notable events that shaped the technological landscape, exploring the impacts and trends that defined the year.

Holistic Tech Platforms: Scaling Solutions for Tomorrow Enterprises in 2023 invested significantly in holistic, scalable platforms to manage their technology infrastructure. The emphasis was on creating

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solutions that could expand to address emerging challenges efficiently.

This approach proved to be more efficient, allowing organizations to future-proof their technology investments.

Empowering Remote-First Workspaces The remote work revolution prompted organizations to consolidate enterprise services on unified service management platforms in 2023.

This move aimed to provide remote-first employees with a productive workspace, irrespective of their physical location. This unified approach not only enhanced productivity but also set the stage for a flexible and

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dynamic work environment.

From Disruption to Integration AI emerged as the standout technology trend of 2023, disrupting and transforming every sector.

The evolution of AI models, particularly the rise of Large Language Models (LLMs), showcased the technology’s potential. Generative AI capabilities, integrated into various sectors, highlighted that AI is not merely a strategic differentiator but a crucial asset in day-to-day operations. The B2B tech sector witnessed numerous integrations, indicating the growing importance of AI capabilities.

Adapting to the Changing Landscape The rapid evolution of technology and the changing business landscape necessitated a focus on reskilling technology talent. Diversity and inclusion became influential factors in hiring decisions. Companies, including ManageEngine, took the path of training and

Sujoy Banerjee, Associate Director at ManageEngine

As we reflect on 2023, it’s clear that the technology sector has embraced a holistic approach, addressing challenges, and driving innovation across various fronts fostering the careers of existing employees, recognizing the importance of retaining skilled professionals in a competitive environment.

AI’s Impact on Tech Industry While AI made significant strides in automating tasks and enhancing utility in areas such as paraphrasing and content creation, it still faces challenges in fully replacing human roles. The integration of AI into consumerspecific needs rather than enterprise-focused tasks remains a current limitation. As the

technology matures and regulations evolve, 2024 is expected to provide more clarity on the role of AI in reshaping business landscapes.

Tech Trends 2024 As the industry looks ahead to 2024, several key areas are poised to take center stage. Data privacy and AI governance, cyber resilience as a business differentiator, and the evolution of a secure digital-first experience are expected to dominate. The emphasis on AI regulations, sustainability, and identity-centric approaches will shape the future technology landscape.

Sustainability in Tech In 2023, the tech sector made significant strides in sustainability and environmental efforts.

Organizations worldwide embraced netzero carbon emission goals, reduced energy expenditures, and advocated sustainability internally. Cloud adoption emerged as a viable option for minimizing energy dependence, while AI was consciously used as a tool for supporting decarbonization and biodiversitypositive solutions.

Cybersecurity and Data Privacy AI’s integration into the B2B tech space had a profound impact on cybersecurity. AI’s ability to observe anomalies in highly dimensional data and predict future events based on historic information became a valuable asset.

Governments globally worked on legislation to guarantee data security and privacy, with enterprises actively adopting AI governance for ethical and transparent use of technology.

Standout Product Launches of 2023 Section: Several standout product launches marked 2023, showcasing the industry’s commitment to innovation. From the addition of Next-Generation Antivirus capabilities to a cloud-native identity management platform, tech companies unveiled solutions addressing the evolving needs of businesses.

Notable launches included an Endpoint Protection Platform, Identity 360, MSSP Edition of a cloud-based SIEM solution, and the integration of OpenAI observability into Site24x7.

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Vision 2024: Strategic expansion, R&D investment and innovation in cybersecurity The commitment to proactive cybersecurity measures, innovative product launches, and strategic expansion plans set the stage for a promising 2024, where OPSWAT aims to continue leading the charge in fortifying digital landscapes against emerging challenges.

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he year 2023 unfolded as a pivotal chapter marked by notable developments and challenges. OPSWAT operating in the Middle East, Turkey, Africa, and Pakistan, and Central Asia, stood at the forefront of this transformative journey. This feature provides insights into the significant strides made, the impact of AI, future technology trends, expansion plans for 2024, cybersecurity strategies, and key product launches.

Strategic Emphasis on Advanced Threat Intelligence and Anomaly Detection In 2023, the cybersecurity sector witnessed a paradigm shift with a heightened emphasis on advanced threat intelligence and refining anomaly detection capabilities. OPSWAT played a pivotal role in

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fortifying critical systems against evolving cyber threats, marking a proactive stance towards robust cybersecurity measures. The commitment to staying ahead of emerging threats set the tone for a year focused on resilience and innovation.

Strengthening Cybersecurity and Unleashing New Risks The impact of AI on the cybersecurity sector in 2023 was both transformative and dual-natured. On one hand, AI significantly strengthened cybersecurity with advanced threat detection and rapid response automation, elevating overall resilience. However, concerns arose regarding potential misuse, ethical considerations, and the imperative need for robust regulations to mitigate risks associated with AI. The industry faced the challenge of malicious actors leveraging AI

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to amplify their attacks, underscoring the dual nature of AI’s impact.

AI-Driven Threat Hunting and Identity Management Looking ahead to 2024, OPSWAT anticipates several key areas taking center stage in technology and innovation. AI-driven threat hunting is expected to advance, delving deeper into proactive security measures. Automation’s role in incident response is predicted to grow, streamlining reactions to potential threats.

Furthermore, the integration of more robust identity and access management solutions is foreseen, contributing to a comprehensive and secure cybersecurity landscape.

Expansion and Innovation As the cybersecurity landscape continues to evolve, OPSWAT is strategically planning to expand its operations in 2024. This includes hiring talented professionals and fostering strategic partnerships within the cybersecurity domain. The company is also earmarking substantial investments in Research and Development (R&D), underscoring its commitment to innovation and technological advancement in the cybersecurity sector. The establishment of a new regional office is under

consideration to strengthen local connections.

Diversifying market presence through exploration of new industries in the regional landscape remains a key objective, aligning with OPSWAT’s overarching growth strategy.

Staying Ahead in 2023 In 2023, OPSWAT unveiled a series of groundbreaking products and technological advancements, each contributing significantly to the company’s mission of advancing cybersecurity. One of the standout product launches was the introduction of the Mobile Kiosk, a military-grade cybersecurity solution designed to ensure the secure use of portable and removable media in all conditions. This innovation addressed the critical need for secure data handling in diverse environments, showcasing OPSWAT’s commitment to providing comprehensive solutions that meet the evolving cybersecurity demands. Another noteworthy achievement was the acceptance of OPSWAT NetWall and MetaDefender Kiosk into the prestigious Emerson DeltaV Alliance Program. This recognition marked a significant milestone, emphasizing the seamless interoperability of OPSWAT’s solutions with Emerson products. By aligning with industry standards and best practices, OPSWAT

Sertan Selcuk, VP of Sales, Middle East, Turkey, Africa, and Pakistan, at OPSWAT

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solidified its position as a trusted partner in the cybersecurity ecosystem. The collaboration with BlackBerry showcased OPSWAT’s dedication to delivering prevention-first, predictive security. By integrating with BlackBerry’s Cylance AI, OPSWAT enhanced its capabilities to combat the most advanced cyber threats. This collaboration exemplified the company’s commitment to staying at the forefront of technological advancements, leveraging the power of AI to reinforce its cybersecurity offerings. OPSWAT’s proactive stance and commitment to innovation stood out in 2023. Through continuous research, stringent data privacy measures, and groundbreaking product launches, OPSWAT

In 2023, OPSWAT made significant strides with innovative product launches, reinforcing our commitment to providing cuttingedge solutions in the ever-evolving landscape of cybersecurity demonstrated its resilience and dedication to advancing the field of cybersecurity. As the company looks towards the future, these accomplishments serve as a testament to OPSWAT’s position as a leader in the realm of cutting-edge cybersecurity solutions.

As OPSWAT reflects on the achievements and challenges of 2023, the company stands resilient in the face of evolving cyber threats.

The commitment to proactive cybersecurity measures, innovative product launches, and strategic expansion plans set the stage for a promising 2024, where OPSWAT aims to continue leading the charge in fortifying digital landscapes against emerging challenges.

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Shifting Focus from Technology Deployment to Achieving Strategic Outcomes SolarWinds, a leader in the tech landscape, has carved a distinct niche by seamlessly blending innovation, sustainability, and robust cybersecurity measures.

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olarWinds emerged as a beacon of innovation and sustainability in 2023. From embracing the transformative power of artificial intelligence (AI) to championing sustainability initiatives, SolarWinds has set a precedent for the tech industry. Let’s delve into the notable developments, strategic visions, and key contributions of SolarWinds in 2023.

Steering Technological Progress The tech sector witnessed unprecedented progress in 2023, with AI taking center stage. McKinsey’s estimates of a staggering US$4.4 trillion in business value underscore the seismic impact of AI

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on industries worldwide. For SolarWinds, this translated into a paradigm shift in addressing the challenges faced by its customers.

AI’s role in enhancing data-driven decision-making became pivotal for SolarWinds customers. In an era where collecting data is commonplace, the challenge shifted to extracting actionable insights.

SolarWinds empowered its clientele, predominantly IT teams, to transition from a perpetual state of ‘firefighting’ to focusing on valueadded work. The integration of AI-enhanced offerings allowed these teams to delve into innovation and strategic differentiation. However, SolarWinds did not merely follow the technological trends but embraced a holistic approach. Acknowledging the growing importance

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of environmental sustainability, the company actively engaged in Green IT initiatives. From green coding practices to energy-efficient hardware, SolarWinds pioneered a mindset change in the tech industry towards greater environmental responsibility.

Looking Ahead to 2024 As the tech landscape propels into 2024, SolarWinds recognizes the need to focus not just on deploying cutting-edge technologies but on the outcomes these technologies aim to achieve. A shift in dialogue, inspired by Henry Ford’s wisdom, emphasizes understanding the ‘what’ — the business goals — while letting IT provide insights into the ‘how.’ This approach ensures a more strategic alignment between technology and business objectives, fostering innovation and broader thinking.

As we step into 2024, SolarWinds isn’t just adapting to change; it’s defining a purpose-driven future for the digital age.

SolarWinds’ expansion plans for 2024 reflect a commitment to key markets in the UAE and Saudi Arabia. The company’s strategy involves the continuous enhancement of its product portfolio and strengthening its channel ecosystem. The Transform Partner Program and the upcoming EMEA Partner Summit in 2024 signal a pivotal moment for potential partners to join the SolarWinds community and contribute to the company’s growth.

SolarWinds’ Green Initiatives For SolarWinds, sustainability is not just a buzzword; it’s a commitment to continuous improvement. The company measured the energy consumption and efficiency of its IT processes, creating baselines that serve as a foundation for improvement. The focus ranges from optimizing software for reduced power consumption to more extensive undertakings such as optimizing hardware refresh cycles.

SolarWinds’ dedication to sustainability

Abdul Rehman Tariq Butt, regional Sales Director, Middle East, Solarwinds

ensures tangible outcomes and emphasizes the impact-driven nature of its efforts.

Cybersecurity and Data Privacy SolarWinds has been at the forefront since January 2021, championing the Secure

by Design standard. This gold-plated cybersecurity approach targets people, infrastructure, and software development, fortifying the company’s security framework.

SolarWinds goes beyond individual gains, releasing components of this system as open source to elevate the cybersecurity maturity of the entire industry. The company’s proactive stance and continuous progress reflect a collective responsibility to build a more secure digital world.

Innovations Driving SolarWinds’ Success in 2023. SolarWinds’ key product launches and technological advancements in 2023 showcased a commitment to staying at the forefront of industry needs. The addition of AI and machine learning capabilities to ITSM solutions marked a transformative step, with a virtual agent aiding users in

solving everyday IT problems. New service management and database observability solutions further demonstrated SolarWinds’ dedication to operational excellence, better business outcomes, and accelerated innovation across enterprises. Major enhancements in the Database Observability capability solidified SolarWinds’ position as a provider of one of the most comprehensive Database Performance Management portfolios in the industry.

Leading the Charge into the Future As 2023 draws to a close, SolarWinds stands as a symbol of technological prowess, sustainability, and cybersecurity resilience. The company’s proactive initiatives, strategic vision for 2024, and innovative product launches underscore its commitment to driving positive change in the tech industry. With a focus on outcomes, sustainability, and Secure by Design principles, SolarWinds is not just navigating the technological landscape but leading the charge into a future where innovation and responsibility go hand in hand.

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A year of innovation, sustainability, and collaborative AI 2023 has played a profound tune, setting the stage for a future where the harmonious blend of innovation and responsibility paves the way for a brighter, more sustainable world.

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he year 2023 has proven to be a pivotal chapter, marked by groundbreaking developments that have reshaped the way we live and work. From the surge of Artificial Intelligence (AI) to the global commitment to sustainability, and the advent of collaborative AI, this year has been a rollercoaster of transformative advancements.

the impact of AI, automating tasks, and enhancing efficiency in ways previously unimaginable. But with great power comes responsibility.

While AI has the potential to replace mundane tasks, there’s a delicate balance to strike. As we navigate this territory, the optimism lies in AI enhancing specific roles, providing individuals with the time to innovate, explore creativity, and think more efficiently.

Power of AI

Fueling Expedited Initiatives and Operational Excellence

At the heart of this technological revolution lies Artificial Intelligence, the undisputed hero of 2023. AI has transcended its role in the tech industry, infiltrating every nook and cranny of our lives, from workplaces to households and educational institutions. This isn’t just a leap; it’s a quantum jump. Accessible to students, employees, and leaders alike, AI has become a transformative tool, simplifying information retrieval, structuring ideas, and revolutionizing communication management.

As Managed Service Providers (MSPs), we have witnessed firsthand

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The year 2023 witnessed a widespread embrace of Cloud platforms.

Businesses, small and large, harnessed the power of the Cloud to expedite initiatives and significantly enhance operational efficiency. For MSPs like us, the Cloud is not just a tool; it’s the backbone that makes Large Language Models (LLMs) like ChatGPT accessible to the world.

AI-as-a-service is set to surge in 2024, offering organizations without the resources to power large systems the opportunity to access AI through

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cloud platforms. The Cloud’s expansion plans also extend into the Internet of Things (IoT) landscape, ensuring seamless connections between devices, servers, and networks. Realtime data processing through Edge computing is another frontier for expansion, promising a future of instantaneous information flow.

Green Data Centers and Sustainable Tech In the pursuit of a greener future, the tech sector in 2023 showcased a commendable commitment to environmental initiatives.

Energy-efficient green data centers, spread globally, marked a significant stride in mitigating the environmental impact of data storage and processing. The adoption of sustainable technology solutions, including electric cars and eco-friendly transportation alternatives, reflected a broader movement within the industry to embrace eco-friendly practices. As an enterprise company, our commitment to sustainability goes beyond rhetoric. Initiatives to reduce carbon emissions,

In the ever-evolving landscape of technology, 2023 has been a year of transformation, collaboration, and sustainability replace outdated technologies with ecoefficient alternatives, and pave a digital pathway to sustainability are ingrained in our mission.

Transitioning organizations from legacy systems to cloud-based solutions not only enhances operational efficiency but contributes to reducing the overall environmental impact of IT infrastructure.

From Pandemic Response to Hybrid Education: Tech’s Impact on Quality of Life Since the outbreak of the pandemic, technology has played a pivotal role in addressing global challenges in healthcare and education. The emergence of a “hybrid” model, previously non-existent, reflects

Mouteih Chaghlil, CEO of Bespin Global Middle East and Africa

the transformative shift brought about by MSPs, enhancing the overall quality of life.

In healthcare, scalable and secure storage solutions have enabled the storage and retrieval of extensive medical records with robust data encryption. Remote consultation services, a valuable offering in the postpandemic era, have been implemented to further support healthcare providers. In the educational domain, cloud infrastructure has facilitated the establishment of virtual classrooms, secure storage of educational content, and collaborative environments for students and educators.

Beyond technological advancements, our commitment extends to environmental concerns, with remote work facilitated by the Cloud actively promoted to reduce carbon emissions. Recognizing the role of technology in fostering collaboration from a distance, the option of remote work has been extended to our employees, aligning our practices with our dedication to environmental sustainability.

Security in the Cloud The Cloud has emerged as a crucial component in meeting the imperative of security, with

substantial investments in research and innovation to address cybersecurity challenges.

Cloud Service Providers (CSPs) have increased reliance on advanced encryption techniques and Identity Access Management tools, empowering organizations to finely control user access.

At Bespin Global, a proactive stance is taken in fortifying security measures. The establishment of a Cloud Operations Center ensures round-the-clock assistance in addressing security challenges. A certified team of experts is dedicated to employing proactive security strategies, swiftly detecting and mitigating risks to ensure the utmost safety and security of data on Cloud platforms.

ChatGPT and Microsoft CoPilot In 2023, two standout products captured the public’s attention and echoed the rising trend of collaborative AI. ChatGPT, with its impressive trajectory reaching 100 million users, emphasized seamless integration and garnered immense trust among users. Microsoft CoPilot, another pioneer, generated substantial interest by highlighting the potential of collaborative AI in software development.

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Crafting digital excellence and driving API evolution As industries globally pivot towards digitalization, WSO2 has played a pivotal role in shaping the Middle East’s technological landscap

Notable Developments in 2023 In a year marked by dynamic shifts in the tech landscape, WSO2, a key player in API management, integration, and identity & access management, has been at the forefront of steering digital transformation across industries. Uday Shankar Kizhepat, Vice President and General Manager - Middle East at WSO2, reflects on the notable developments that have characterized the company’s journey in 2023.

communication. Uday Shankar Kizhepat elaborates on the profound impact of AI on the industry, particularly in the realms of nuanced conversations and automated content creation. The integration of AI into applications is facilitated by APIs, allowing developers seamless access to pre-built AI models and services. This synergy accelerates the incorporation of AI-driven features, marking a shift towards a streamlined tech industry with futuristic capabilities.

AI’s Impact: Redefining Communication and Content Creation

Looking Ahead: Tech Trends Expected to Take Center Stage in 2024

The year 2023 has seen artificial intelligence (AI) reshape the tech landscape, achieving breakthroughs in natural language processing and

As the industry anticipates the future, Uday Shankar Kizhepat outlines key areas expected to dominate technology and innovation in 2024.

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Quantum computing, robust advancements in AI and machine learning models, the expansion of 5G technology, and sustainable tech solutions are set to revolutionize the industry.

Breakthroughs in healthcare tech, open data, and cybersecurity are also anticipated to capture attention and drive transformative changes. The forecast underscores WSO2’s commitment to staying at the forefront of technological evolution.

Contributions to Sustainability

Strategic Vision for 2024: Elevating Digital Experience Creation

Addressing ongoing challenges in cybersecurity, Uday Shankar Kizhepat discusses the multifaceted approach WSO2 has taken. Beyond countering cyber threats, the company tackles vulnerabilities introduced by new technologies. The persistent challenge of ransomware, the critical importance of IoT security in the era of interconnected devices, and the complexities introduced by the rapid growth in AI are all addressed with a vigilant eye on data privacy and security risks. API security gains prominence, with a focus on protecting sensitive data and ensuring API interaction integrity. Emerging trends in API security solutions, such as tokenization, rate limiting, and AI-driven threat detection, reflect WSO2’s commitment to maintaining

As WSO2 charts its course for 2024, Uday Shankar Kizhepat sheds light on the company’s expansion plans and strategies. The focus will be on elevating software products and SaaS platforms, simplifying digital experience creation, and enhancing software manufacturing productivity. Aligned with market trends, WSO2’s products will evolve to support approaches like API-first, Graph-QL adoption, and hybrid-cloud architecture. The strategic utilization of APIs will play a central role in infusing AI and machine learning capabilities into applications, ensuring sustained business growth.

In 2023, WSO2’s fundamental technologies made substantial contributions to sustainability by driving digitalization. Uday Shankar Kizhepat emphasizes the company’s role in reducing reliance on paper usage, subsequently minimizing the need for tree cutting, resulting in a noteworthy reduction in carbon footprint.

Cybersecurity and Data Privacy

Uday Shankar Kizhepat, Vice President and General Manager, Middle East and Africa, WSO2

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the highest standards of security compliance throughout the operational lifecycle.

Key Product Launches in 2023 Uday Shankar Kizhepat unveils WSO2’s groundbreaking product launch in 2023— the WSO2 API Platform for Kubernetes (WSO2 APK). Built on Kubernetes-native, microservice architecture, this platform revolutionizes API management for cloudnative applications.

Adhering to Kubernetes Gateway API standards, WSO2 APK streamlines API management within Kubernetes environments, enhancing performance, scalability, and resilience. Future releases

In 2023, we witnessed an unprecedented transformation in how APIs drive collaboration across industries. The APIfirst approach, the rise of Multi-cloud trends, and the growing demand for Low-Code/No-Code platforms have been instrumental in reshaping the tech landscape in the Middle East. will further enhance the UI and governance features, solidifying WSO2’s commitment to continuous innovation. As WSO2 concludes a transformative year, the company stands poised at the intersection of innovation, sustainability, and cybersecurity. Uday Shankar Kizhepat’s insights provide a comprehensive overview of the journey, emphasizing WSO2’s commitment to shaping the future of technology in the Middle East.

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Helmut Binder, CEO, Paessler AG

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Innovate, Sustain and Acquire From innovations to unwavering sustainability principles and strategic acquisitions, discover the essence of a company shaping the future of technology and corporate responsibility.

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aessler AG, a German-based software company, stands out as a trailblazer.

Founded over two decades ago it has not only weathered the evolving tech landscape but has also thrived with a unique approach—remaining private and independent, while simultaneously making waves in sustainability initiatives.

In an exclusive interview with Helmut Binder, CEO of Paessler AG, we explore the company’s evolutionary path, innovative product offerings, strategic acquisitions, and its unwavering commitment to sustainability.

Paessler’s Roots Paessler’s journey commenced over twenty years ago when its founder Dirk Paessler, dissatisfied with the monitoring solutions available, decided to chart his own course in 1997. What began as a network monitor tailored for small and medium businesses has metamorphosed into the Paessler Group a global powerhouse boasting a user base exceeding 500,000.

From Network to Enterprise Monitor Paessler’s growth narrative is intertwined with its commitment to continuous innovation.

In 2020, the company introduced Paessler PRTG Enterprise Monitor, a testament to its adaptability and responsiveness to user needs. This new offering, designed for larger installations, marked a strategic move to expand Paessler’s global footprint. Notably, the company diversified its sensor types, aligning its trajectory with the evolving demands of the tech landscape.

Embracing the Future: OT and IoT Paessler’s foresight extends beyond conventional IT monitoring, recognizing the impending surge in connected devices. The company is strategically positioning itself to monitor Operational Technology (OT) and Internet of Things (IoT) infrastructure. This visionary move positions PAESSLER AG at the forefront of technological advancements, catering to the demands of an increasingly interconnected world.

Paessler’s Sustainability Stance As the global focus on sustainability intensifies, Paessler has proactively acknowledged its role in contributing to resource conservation. The company is on a mission to empower businesses to optimize their IT, OT, and IoT infrastructure, thereby reducing energy consumption and emissions.

Power Consumption Reduction Paessler’s’s monitoring solutions play a pivotal role in identifying and rectifying inefficiencies, offering users the capability to optimize cloud resources and predict potential failures.

However, Paessler’s commitment to sustainability goes beyond these conventional practices.

The company supports initiatives of its Founder Dirk Paessler aimed at extracting carbon

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Empowering Through Education and Services: Paessler’s Commitment to Customer Success Paessler’s commitment to customer success extends to education and professional services. The company offers training programs tailored for both channel partners and end customers, bridging the knowledge gap and enabling effective utilization of its monitoring solutions.

Training Initiatives Recognizing the importance of empowering users, Paessler’s training programs aim to equip both channel partners and end customers with the knowledge to utilize the full potential of its monitoring solutions effectively.

Professional Services dioxide from the atmosphere, reflecting a dedication to environmental responsibility.

and joint initiatives, strengthening Paessler’s outreach and market presence.

Strategic Acquisitions

Channel Partnerships

In 2023, the Paessler Group embarked on a transformative journey with two strategic acquisitions—Qbilon GmbH and ITPS AG— aligning with its long-term growth plans. These acquisitions underscore Paessler’s commitment to diversification and innovation.

Local support and customization are paramount, and Paessler’s channel partners play a vital role in delivering these. Collaborative efforts and market development funds are instrumental in nurturing this channel ecosystem.

Beyond Monitoring Qbilon, the first acquisition, transcends traditional monitoring solutions. Offering a holistic visualization of entire infrastructures, Qbilon enhances Paessler’s capabilities.

This strategic integration targets a broader audience, including CIOs, IT architects, and security engineers, positioning Paessler as a comprehensive solution provider.

Innovating, expanding, and leading in sustainability—a catalyst for positive change in the evolving IT, OT, and IoT landscape.

Strengthening the Portfolio ITPS, initially a Paessler gold partner, turned acquisition, has brought valuable extensions to the product portfolio. With features like SLA reporting, data export capabilities, and a dedicated database observer, ITPS enhances Paessler’s offerings, providing a comprehensive solution to address diverse customer needs.

Paessler’s Collaborative Approach Paessler’s partner program plays a pivotal role in its growth strategy, fostering collaboration with channel and alliance partners globally. This program ensures local support, customization,

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Alliance Partnerships Paessler’s alliance partner program extends its reach by integrating with other software vendors. Solutions briefs, joint marketing initiatives, and collaborative events enhance the overall value proposition for customers, showcasing Paessler’s commitment to a collaborative approach.

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Acknowledging the dynamic nature of IT environments, Paessler offers professional services in collaboration with its channel partners. Services include configuration support, health checks, and assistance in implementing Paessler’s solutions in new and complex use cases.

Paessler’s Vision for the Future: Sustainability Initiatives and Global Expansion As Paessler charts its course into 2024, the company remains focused on global expansion, identifying the Middle East as a key growth area. Paessler envisions educating its partners and customers about the diverse applications of its monitoring solutions, emphasizing sustainability and innovation.

Sustainability Initiatives Paessler’s commitment to sustainability extends beyond its software offerings. The company actively engages in initiatives such as smart irrigation prototypes, aligning its actions with its vision for a greener and more sustainable future. Paessler’s journey exemplifies innovation, foresight, and an unwavering commitment to its users and the planet. By evolving its products, expanding its portfolio, and embracing sustainability, Paessler positions itself not merely as a software provider but as a catalyst for positive change in the rapidly evolving landscape of IT, OT, and IoT. As it strides into the future, Paessler exemplifies the possibilities that arise when a company aligns its growth with the values of innovation and sustainability.

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Richard Gadd moves from Cohesity to Commvault as Senior Vice President EMEA, India Commvault announced appointment of Richard Gadd as Senior Vice President of Commvault’s EMEA and India region. Gadd will lead the region in empowering global organisations with industry-leading cyber resilience offerings that protect and recover data from today’s biggest cyber threats. Gadd brings 25 years of sales experience in the technology industry to Commvault. He most recently held the role of VP and General Manager, EMEA at Cohesity, building his experience in the storage and data management industry. Prior to this, he also held senior roles at Hitachi Vantara, EMC, and Computacenter.

In these previous roles, he was successful in growing Hitachi Vantara’s EMEA business to become the company’s largest region worldwide, as well as leading on Cohesity’s EMEA portfolio to make it the organization’s fastest-growing region.

Fairmont Dubai sheikh zayed road appoints Mihir Patel as director of sales

Richard Gadd, Senior Vice President of Commvault’s EMEA and India region

Mihir Patel, Director of Sales, Fairmont

Thales elevates Abdelhafid Mordi to CEO in UAE, CEO of Thales Emarat Technologies

Abdelhafid, CEO of Thales Emarat Technologies

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Thales, a global leader in Defence & Security, Aerospace, and Digital Identity & Security has appointed Abdelhafid Mordi as CEO in the UAE and CEO of Thales Emarat Technologies. In this capacity, he also continues as Country Director of Thales in Iraq. Building on more than four decades of established partnerships with government entities and the private sector, Mordi’s key focus will be on expanding the company’s deep technology footprint in the UAE, notably through the development of Thales Emarat Technologies. Thales will leverage this growing footprint to further its contributions in key sectors, as well as strengthen strategic partnerships, educational commitments and training programmes. Abdelhafid Mordi’s professional career spans over two decades and several leadership positions in the industry.

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Fairmont Dubai Sheikh Zayed Road is pleased to announce the appointment of Mihir Patel as the new Director of Sales. With over 22 years of experience in the hospitality industry, Mihir brings a wealth of knowledge and expertise to his newly appointed position.

In his most recent pplacement as Director of Sales at Dusit Thani Dubai, Mihir demonstrated exceptional leadership, driving significant revenue growth and achieving remarkable milestones.

He successfully led the Sales and Revenue team, focusing on various market segments whilst generating significant achievements. His earlier roles at prominent hotel chains such as Marriott and Starwood Hotels & Resorts Worldwide, Inc., showcased his ability to exceed sales goals, manage complex sales processes, and contribute significantly to revenue growth. His dedication to client relationships and proactive sales techniques have consistently yielded positive results.

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