At the end of 2020, as the excitement of a New Year and a fresh start was looming, most breathed a sigh of relief thinking that, surely, what was for most the worst year in memory was behind us. But 2021 started with not much difference, and the year passed without much real improvement. Covid still lingers, economic fallout continues, investment remains slow, and uncertainty is rife. Perhaps as we approach the end of 2021, no one will be mentioning the ‘fresh start’ and simply hoping quietly for general positivity next year.
But, even in the most challenging of conditions, there are always opportunities. This is a certainty, and has been fact for most businesses across the last two years. The real challenge is finding those opportunities and developing a strategy that allows companies to take advantage of them.
