ENSENADA EDC NEWS MAY 2024

Editorial letter

Board of Directors

Eng. Mario A. Peregrina President

Lic. Keiko Nishikawa Vice president

Lic. Gustavo Javier Morachis Vargas Secretary

Lic. Jesús Margarita

Elizabeth Ruíz Sandez Treasurer

EDC Operational Team

Lic Kennya Vargas

Executive Director

kennya@ensenadaedc.org

INFORMATIONAL GAZETTE MAY

Address:CarreteraEnsenadaTijuana,3917, PedregalPlayitas,22860,Ensenada,Baja CaliforniaI6461619531

www.ensenadaedc.org

Dearreaders:

Welcometoournewsletter.Thiseditionisveryexcitingfor us because it is full of activities, a great business tour in Asiaandwearelaunchingthenewcolumn“Perspectives”, inwhichwewillbeanalyzingEnsenada,fromtheeconomic development,business,andtalentperspectives.

In our membership section, we welcome a new company thatstarteditsprojectinEnsenadaayearago.

Throughoutthenewsweshare,youwillbeabletoseehow broadtheeconomicpromotionis,alltheeconomicsectors inwhichwefocusandthebusinessopportunitiesthatexist through the foreign direct investment (FDI), contract manufacturingandsupplychainintegration.

From logistics, fishing and aquaculture, agribusiness to technology and manufacturing, Ensenada has a very interesting and attractive diversity of sectors in the investmentattractionsceneandallofuswholiveherecan be part of strengthening our business ecosystem in our region.

Wehopeyouenjoythisedition,andwewouldlovetoknow what other topics you would like us to include in future ones.

Regards,

Kennya Vargas Maldonado Executive director

COMPANY VISITS

ADVANCIO

OnFriday,April5,alongsidetheSecretaryof Economy and Innovation, we visited Advancio, a company dedicated to technological talent, where we met with its co-founder Karim Jernite and the head of innovationlaboratories,DavidPringle,totalk about their strategies to strengthen and develop local talent for the IT industry. This meetingwasattendedbyEnriqueRodriguez from SEI and Ushuaia Zepeda from EnsenadaEDC.

CORONA DEL VALLE

Teaming up with the State Secretary of EconomyandInnovation,onFriday,April 12, we visited Corona del Valle, a 9 years-old winery in Ensenada. During this visit we talked about the company ' s capabilities, future projects and how we canstrengthenthisimportantindustry.

We thank Lic. Sahian Sández for his hospitality. Enrique Rodriguez attended on behalf of SEI and Ushuaia Zepeda fromtheEnsenadaEDC.

FENDER COMPANY VISITS

ENSENADA TECHNOLOGICAL INSTITUTE

On Wednesday, April 24, we visited the InstitutoTecnológicodeEnsenada,wherewe talkedaboutthetalentinourregion,whichis of great value- added to the promotion of Ensenada. We thank Mtro. Valentín Arquímedes,DirectorofITE,forhavingus.The meeting was attended by President Mario A. Peregrina and Ushuaia Zepeda, Chairman and Promoter of the Ensenada EDC, and Dulce Rodríguez and Enrique Rodríguez, from theSecretaryofEconomy.ofBajaCalifornia.

MAGLEN RESORT

On Friday, April 26, alongside the Secretary of Economy and Innovation, we visited Maglén Resort, the largest hotel complex in Valle de Guadalupe, which has two restaurants, a winery, a specialty coffee shop and a brewery. In this visit we talked aboutitscapabilitiesandfutureprojects.

WethankAnaOrozcoforhavingus.Ushuaia Zepeda, Ensenada EDC Promoter, and Enrique Rodriguez from SEI attended this meeting.

ASIA BUSINESS AGENDA 2024

TAIWÁN- SOUTH KOREA- JAPAN

This tour was in collaboration with the ProBaja Trade&investment initiative, together with Secretary Kurt Honold and Undersecretary Rodolfo Andrade of the Secretariat of Economy and Innovation of Baja California, and the presidents of the main Universities of our State, represented by Dr. Fernando Leon Garcia (CETYS), Dr. Luis Enrique Palafox (UABC), Mtro. Salvador Morales (UTT) and Mtro. Florentino BadialHernández(IBERO).

We begun the agenda in Taipei, Taiwan focused on the semiconductor sector and where we meet with companies and associationssuchasASEandFoxconn. Subsequently,thetourcontinuedinSouthKorea, where the Hon. Ambassador Carlos Peñafiel Soto and his team accompanied us to various meetings with companies, such as LT Precision andSamsung.

ThenextpartofthistourwasinJapan,wherewe visited companies such as Daikin, JETRO, Mitsubishi and Panasonic In this country, the agenda was planned together with the Hon. Melba Pría, ambassador of Mexico in Japan. At this embassy, we had 2 events, a wine and food tasting and a business seminar “Doing Business in Mexico. Different Japanese companies attended with the aim of learning more about businessopportunitiesbetweentheircountryand ourregion.

In the case of Ensenada, great interest was detectedinthedistributionofitswinesandsome seafood species, as well as in tourist experiences fromJapantoourstate.

CountriesVisited:Taiwan,SouthKoreaand Japan

VisitstoUniversities:5

VisitstoCompanies:12

BusinessSeminars:1

NetworkingEvents:2

WineandSeafoodTasting:1

Ensenadadelegation:

MarioA.Peregrina-Chairmanof EnsenadaEDC

KennyaVargasMaldonado-Ensenada

EDCDirector

ASIA BUSINES AG DA

FENDER

INTERNATIONAL VISITS

MENDOZA, ARGENTINA

UNITED STATES OF AMERICA

On April 23 we received Jennifer Burge CEO of Worldwise Consulting and Julie Pettit CEO of Arizona Gateway Logistics, for a business agenda to learn more about the port and logistics topics in Ensenada in order to explore business opportunities in these sectors. We thank Grupo Logix and ASIPONA for receiving us in their establishments.

This meeting was attended by Mario A. Peregrina, President, Kennya Vargas, Director and Ushuaia Zepeda, Promoter of Ensenada EDC

OnTuesday,April16,wehadtheopportunity to receive the Hon. Maria Landa, Consul of Mexico in Mendoza Argentina. At the meeting, we presented the business opportunitiesinEnsenada.

Keiko Nishikawa, VP of the Ensenada EDC, Ministry of Economy, Economic Development of the Municipal Government andAcademicLiaisonofUABCwerepresent atthismeeting.

MEETINGS

We had the opportunity to participate in the monthlymeetingofCANAINPESCA(Chamberof FishingandAquaculture),wherethePresidentof COPREEN, Mario A. Peregrina, and Director Kennya Vargas, spoke about the promotional work being done for all sectors of Ensenada, including fishing and aquaculture. On behalf of the Secretary of Economy and Innovation, Lic. DulceRodriguezpresentedthetalentroundtable program with the purpose of integrating it in Ensenada.

WemetwiththeMayorC.P.CarlosIbarraAguirre, and the Director of Economic Development Lic. ClaudetteRodriguez,inordertocollaborateand exchange information on topics of promotion and economic development, as well as to work together in different agendas together and promote our municipality through the “Ensenada’s sister cities program” and visits of international delegations to Ensenada This meeting was attended by Mario A. Peregrina, President, Keiko Nishikawa, Vice President and KennyaVargas,DirectorofEnsenadaEDC.

As part of the Sister Cities Committee of the Municipality of Ensenada, we attended a meeting in which a Broad Scope Twinning was approved with the City of Vallejo, California, United States, a city strategically located near the San Francisco Bay, which stands out for its naval history and offers an environment conducive to maritime studies. In addition, the city is involved in diversified economic areas, frommanufacturingtotourism.

EVENTS

SUPPLY FAIR

On April 25th we attended the inauguration of the Baja California Product Supply Fair for Carnival Cruise Line, the cruise line with the largest number of arrivals to the port of Ensenada. The event was headed by the Secretary of Tourism of Baja California. During the presentation, we were able to detect business opportunities with the cruise line to later share them with the different companies ofEnsenadabelongingtosectorssuchasfood, beverages, handicrafts, among others. We thanktheSecretaryofTourismoftheState,Mr. Miguel Aguíñiga Rodríguez for the invitation and we congratulate them for this great initiative.KennyaVargas,Director,attendedon behalfofEnsenadaEDC.

INAUGURATION OF CORAL & MARINA

PADDLE TENNIS

COURTS

On April 24 we attended the inauguration of the new Paddle tennis courts at Hotel Coral & Marina, a hotel that is constantly innovating the services, facilities and amenities it offers. We appreciate the invitation to this event and wish you success in this and future projects.

Cultural Center, Riviera

Hotel Coral & Marina

PERSPECTIVES

ENSENADA: BAJA CALIFORNIA'S BEST KEPT SECRET

Mexicoisamongthemostattractivecountriesforthe “nearshoring” of companies focused on the North Americanmarket.Inthiscontext,BajaCaliforniaisthe state with the greatest opportunities for attracting investment due to its geographical position, connectivity, and presence of key industries (automotive, aeronautics, medical devices, electronics) connectivity, Talent, and its increasingly developed Supply Chain, in this context our city of Ensenada is positioned as the city with the broadest investmentopportunities

On April, we participated with the PROBAJA teamformedbytheEDCs(promotionorganizations)ofthe other cities of the state and the Secretariat of Economy and Innovation of the State Governmentin a tour to Taiwan, South Korea and Japan , the objective was to explore investment opportunities in the Semiconductor, Electronics, Electro-mobility and Clean Energy industries, we were able to verify the interest of world-class companies in investing in the region,andinthatscenarioofinternationalbusiness competition we had the opportunity to promote our city, offering a broad growing economic ecosystem, the best logistical connectivity in the state, and a talentdevelopmentsystemincontinuousevolution.

Attracting direct investment to our city is the greatest opportunity we have to achieve sustained economic growth during the following years, therefore the development of strategic promotionanddevelopmentplansforthelanding ofdifferenttypesofcompanieswillbeourpriority during For the next three years of our role at the head of Ensenada EDC, we will seek to connect the different economic, social and educational sectorsofthecity,focusingonmakingthearrival of investment more friendly, transparent and professional,promotingthedifferenttangibleand intangible resources of our city of Ensenada, so thatwegofrombeingthebestkeptsecretinBaja Californiatobeingthediscoveryofthebestplace toliveanddobusiness.

By: Mario A. Peregrina Chairman of Ensenada EDC

CLEVER TINY HOMES

This company operates a 55,000 square foot factory 1.5 hours south of San Diego in Ensenada, Baja California, Mexico. It is based in California and finished homes are shipped from San Diego. Their relationships with suppliers and the factory are prepared for mass production. By purchasing materials in bulk and building them on an assembly line, they are able to offer homes of unmatched quality at a fraction of the cost.

WHAT INFORMATION WOULD YOU LIKE TO FIND IN THIS NEWSLETTER?

THE OBJECTIVE IS TO COMMUNICATE TOPICS OF ECONOMIC PROMOTION, TALENT, INVESTMENT ATTRACTION, LINKS AND BUSINESS OPPORTUNITIES IN ENSENADA.

SEND US YOUR COMMENTS ABOUT WHAT INFORMATION YOU WOULD LIKE TO FIND HERE.