ENSENADA EDC NEWS JUNE 2024

JUN, 2024

ENS EDC NEWS

WELCOME NEW MEMBERS

DOING BUSINESS IN SAN DIEGO

EVENTS, NEWS AND MORE

EDC NEWS

Editorial letter Dear readers:

Board of Directors Eng. Mario A. Peregrina President Lic. Keiko Nishikawa Vice president Lic. Gustavo Javier Morachis Vargas Secretary Lic. Jesús Margarita Elizabeth Ruíz Sandez Treasurer

EDC Operational Team

Lic. Kennya Vargas Executive Director kennya@ensenadaedc.org INFORMATIONAL GAZETTE JUNE 2024 EDITION Address: Carretera Ensenada Tijuana, 3917, Pedregal Playitas, 22860, Ensenada, Baja California I 646 161 9531

www.ensenadaedc.org

Welcome to our newsletter. We are always excited to share with you Ensenada's promotion activities. This month we focus on strengthening binational relations, specifically with San Diego, California. Ensenada and San Diego have similar economic sectors and there is an upcoming project that will connect both cities and will boost tourism, logistics and the economy of the region.

As Ensenada EDC, we witnessed the twinning with the city of Vallejo, California, with which we will be exploring business opportunities.

On the other hand, we continue visiting universities in our city, to update data on the careers and talent that we have here, which is a great value for our municipality.

We continue visiting to companies, to strengthen the business ecosystem of our region.

On the other hand, we welcomed new companies to our organization, and we are sure that their participation will be key to continue promoting our city. We hope you enjoy this issue.

Regards,

Kennya Vargas Maldonado Executive director

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CONTENT AND MORE...

VISIT TO COMPANIES PRESS CONFERENCE AND INTERVIEWS

BIMONTHLY REPORTING MEETING

BUSINESS AGENDA IN SAN DIEGO CALIFORNIA

MEET

OUR MEMBERS page. 8

CONTACT US! +52 (646) 1619531

kennya@ensenadaedc.org

EnsenadaEDC ENSENADA EDC NEWS.

3

FENDER

REPORT MEETING

On

May

22,

our

bimonthly

report

meeting was held, welcoming two new members:

Clever

Tiny

Homes

and

Zventus. Subsequently, the results of the Asia Tour were presented, as well as the activities Ensenada

we

carry

day

out

by

to

day,

promote and

the

upcoming events.

We thank all attendees for their active participation help

us

and

contributions

that

continue

growing

an

as

organization.

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ENSENADA EDC NEWS

FENDER VISIT TO COMPANIES

TALENT AND ACADEMIA Together with the State Secretariat of Economy and Innovation, we visited the Universidad Vizcaya Ensenada and the InterAmerican University for Development, where we addressed talent issues in Ensenada and strategic alliances with academia. We greatly appreciate them for having us. This meeting was attended by Enrique Rodríguez from the State Secretariat of Economy and Innovation and Ushuaia Zepeda from Ensenada EDC.

ICU MEDICAL The company ICU Medical is one of the largest companies in Ensenada, with more than 25 years of operations in our city. They currently have 2,340 employees. The plant in Ensenada is the company’s largest one, with an area of ​307,977 square meters.

This operation manufactures critical care, oncology products and IV therapy sets. In Ensenada they have a research and development area for their products.

We thank David Chacón, plant manager, for the welcome and attention, as well as his entire team for the presentation and tour in the facility.

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ENSENADA EDC NEWS

EVENTS

FENDER

CARNIVAL CRUISES On May 6, Ensenada EDC President Mario

A.

Carnival

Peregrina Firenze

attended

Cruise

the

Welcome

event, at Terminal 2 of Ensenada Cruise Port Village, the number one cruise port in the Mexican Pacific. We thank the Ministry of Tourism and the Ensenada Cruise Committee for the invitation.

PRESS CONFERENCE On May 8, a press conference was held about the Asia 2024 Business Tour, where we shared the results of the tour, new investments, companies and organizations visited, and business seminars. In the presidium: Mario A. Peregrina President of Ensenada EDC, Kennya Vargas Executive Director, Keiko Nishikawa, Vice President, and Rodolfo Andrade Undersecretary in Investment Management of the Ministry of Economy and Innovation of the State Government of Baja California,

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ENSENADA EDC NEWS

EVENTS

FENDER

CETYS UNIVERSITY On May 16, we attended the 2023 Annual Report of CETYS University, which was presented by Dr. Fernando León García, president of the CETYS University System, to whom we expressed our recognition for all the achievements obtained by the institution, an icon in training talent in our region and with great international vision.

We congratulate the Ensenada campus, led

by Francisco Vélez, for all the projects carried out and for the positioning of our city as a global campus.

VALLEJO CALIFORNIA On May 23 we received the delegation from Vallejo, California, with whom we visited the Museum of Vine and Wine in Valle de Guadalupe, where we enjoyed a meal and tour in celebration of the recent twinning of Vallejo and Ensenada, strengthening

ties

of

economic,

educational and cultural cooperation.

This event was attended by Mario A. Peregrina, President of Ensenada EDC.

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ENSENADA EDC NEWS

FENDER DOING BUSINESS IN ENSENADA

The

Ensenada

Economic

Development

The next day a press conference was held at

Corporation, in collaboration with the Ensenada Municipal Government and the San Diego

the San Diego Regional Chamber of Commerce, with the participation of Mario A.

Regional Chamber of Commerce, organised a business agenda in San Diego to promote business opportunities between both cities.

Peregrina, president of Ensenada EDC; the mayor of Ensenada, Mr. Carlos Ibarra Aguiar; and Kenia Zamarripa, vice president of

The agenda began on May 29 with a visit to the Mexican Consulate in San Diego, where we met

international affairs for the San Diego Regional Chamber of Commerce. Later, we met with San Diego Mayor Todd Gloria and other officials to

with the Press and Tourism Consul, Alberto

share topics on logistics, the Ensenada-San

Lozano, and Luisana González. Topics related to tourism and sport fishing were discussed as areas of common interest.

Diego ferry project, and cooperation in sectors such as agribusiness, manufacturing and innovation, among others.

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ENSENADA EDC NEWS

FENDER

The agenda included the seminar “Doing Business in Ensenada”, with the participation of more than 30 companies and business organizations from San Diego. Information was shared about investment opportunities, business, setting up operations and key economic sectors of Ensenada. We continue to strengthen trade and cultural ties between Ensenada and San Diego!

-Overview of Ensenada by Kennya Vargas

The seminar program: - Welcome Message from Jerry Sanders, President and CEO of the SDRCC. - San Diego Policy and Economic overview by Kenia Zamarripa and Lucas Coleman

Gutierrez, chairman of the industry chamber of Ensenada.

Maldonado Setting up operations in Ensenada, Mexico by Mario A. Peregrina - Talent in Ensenada by Francisco Vélez Torres - American companies in Ensenada: Navico Group Ensenada by Hansel Ortiz and ECA LNG by Alvaro Munoz.

- Manufacturing sectors in Ensenada by Ragnar

The Ensenada delegation was led by Mario Peregrina Chairman of the Ensenada EDC.

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ENSENADA EDC NEWS

PERSPECTIVES TALENT IN ENSENADA TO ATTRACT HIGH-TECH INVESTMENT The economic relationship we have in Baja California as part of the CALIBAJA region is one of continuous evolution and expansion with an increasing emphasis on the development of new technologies. In the city of San Diego itself, the main economic sectors are Health Sciences, Software Development, Cybersecurity, Communications and Clean Technology (existing innovation clusters focused on technology and health sciences represent 76%); Additionally, Baja California has the largest medical device manufacturing hub in America and the most important concentration of companies in the Aerospace Industry in Mexico.

Added to this by the strategic mandate of the United States government for the development of the semiconductor industry, the state of Arizona is integrated (being the number one state in the United States with the largest attraction of foreign direct investment), converting this convergence of the three states in a mega region of great technological advancement and development.

The availability of federal funds from the United States government concentrated in the three industrial development policy documents for the areas of microelectronics,

Battery technology and Cleantech represent more than a trillion dollars, which will boost investments in this new mega region and bring with it a high demand for talent in many technological areas.

In this context, the city of Ensenada is well positioned to play a good role in the development, promotion and supply of talent, since for several decades Ensenada has been considered “The city of knowledge”, or as “the city with more scientists per capita in Mexico.”

Currently there are 11 highly developed research centers, with the Center for Scientific Research and Higher Education of Ensenada (CICESE), and the Center for Nanosciences and Nanotechnology (CNyN) of the Autonomous University of Mexico, the flagship research centers. , which gained the attention of companies such as Qualcomm to create alliances in research programs, education and use of facilities for the development of Semiconductors (Qualcomm recently announced an investment of $200 million in Baja California to develop semiconductors).

This particular situation of our city has influenced young people to seek to integrate into the study of various professional careers, having the highest enrollment percentage in Mexico with 87.6% (15% more than the average for Baja California and 19.8% above the average national). The analysis of a sample of students from the 8 main universities (representing 77% of the student body) shows that students opt for engineering (30%) and health sciences (21%) careers, this motivation of the students is aligned with the context of technological development of the mega region. In the next weeks Ensenada will join the Talent BC program (promoted by the PROBAJA initiative made up of the economic promotion organizations of the cities of the state and by the Secretary of Economy and Innovation of the state government).

This program will implement what is called Talent Tables, where the main companies from the different economic sectors of the city (manufacturing, hospitality-gastronomy, health sciences, fishing-agriculture and technology development) will be linked directly with the main centers educational institutions of the city for the development and implementation of complementary programs and careers that contribute to increasing the competitiveness of Ensenada. This integrative vision and the offer of graduates in the aforementioned careers represent the greatest opportunity to attract investment to the city of Ensenada.

By: Mario A. Peregrina President of COPREEN/Ensenada EDC

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ENSENADA EDC NEWS

The Ensenada Economic Promotion Commission is a non-profit civil association whose objective is to attract investment in order to generate more and better jobs in our city, and thus raise the quality of life of its inhabitants.

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