ENSENADA EDC NEWS JUNE 2024

EDC NEWS

Editorial letter

Board of Directors

Eng. Mario A. Peregrina

President

Lic. Keiko Nishikawa

Vice president

Lic. Gustavo Javier Morachis Vargas Secretary

Lic. Jesús Margarita Elizabeth Ruíz Sandez Treasurer

EDC Operational Team

Lic Kennya Vargas

Executive Director

kennya@ensenadaedc.org

INFORMATIONAL GAZETTE

JUNE 2024 EDITION

Address:CarreteraEnsenadaTijuana,3917, PedregalPlayitas,22860,Ensenada,Baja CaliforniaI6461619531

www.ensenadaedc.org

Dearreaders:

Welcome to our newsletter. We are always excited to sharewithyouEnsenada'spromotionactivities.Thismonth wefocusonstrengtheningbinationalrelations,specifically with San Diego, California. Ensenada and San Diego have similareconomicsectorsandthereisanupcomingproject thatwillconnectbothcitiesandwillboosttourism,logistics andtheeconomyoftheregion.

As Ensenada EDC, we witnessed the twinning with the city of Vallejo, California, with which we will be exploring businessopportunities

On the other hand, we continue visiting universities in our city,toupdatedataonthecareersandtalentthatwehave here,whichisagreatvalueforourmunicipality.

We continue visiting to companies, to strengthen the businessecosystemofourregion

On the other hand, we welcomed new companies to our organization, and we are sure that their participation will be key to continue promoting our city. We hope you enjoy thisissue.

Regards,

Kennya Vargas Maldonado Executive director

REPORT MEETING

On May 22, our bimonthly report meeting was held, welcoming two new members: Clever Tiny Homes and Zventus. Subsequently, the results of the Asia Tour were presented, as well as the activities we carry out to promote Ensenada day by day, and the upcoming events.

We thank all attendees for their active participation and contributions that help us continue growing as an organization.

VISIT TO COMPANIES

TALENT AND ACADEMIA

Together with the State Secretariat of Economy and Innovation, we visited the UniversidadVizcayaEnsenadaandthe InterAmerican University for Development, where we addressed talent issues in Ensenada and strategicallianceswithacademia.Wegreatly appreciate them for having us. This meeting was attended by Enrique Rodríguez from the State SecretariatofEconomyandInnovation andUshuaiaZepedafromEnsenadaEDC.

ICU MEDICAL

The company ICU Medical is one of the largest companies in Ensenada, with more than 25 years of operations in our city. They currently have 2,340 employees. The plant in Ensenada is the company’s largest one, with anareaof307,977squaremeters.

This operation manufactures critical care, oncology products and IV therapy sets. In Ensenada they have a research and developmentareafortheirproducts.

We thank David Chacón, plant manager, for the welcome and attention, as well as his entire team for the presentation and tour in thefacility.

EVENTS

CARNIVAL CRUISES

FENDER

On May 6, Ensenada EDC President Mario A. Peregrina attended the Carnival Firenze Cruise Welcome event, at Terminal 2 of Ensenada Cruise Port Village, the number one cruise port in the Mexican Pacific. We thank the Ministry of Tourism and the Ensenada Cruise Committee for the invitation.

PRESS CONFERENCE

On May 8, a press conference was held about the Asia 2024 Business Tour, where we shared the results of the tour, new investments, companies and organizations visited, and business seminars. In the presidium: Mario A. Peregrina President of Ensenada EDC, Kennya Vargas Executive Director, Keiko Nishikawa, Vice President, and Rodolfo Andrade Undersecretary in Investment Management of the Ministry of Economy and Innovation of the State Government of Baja California,

EVENTS

CETYS UNIVERSITY

VALLEJO CALIFORNIA

On May 23 we received the delegation from Vallejo, California, with whom we visited the Museum of Vine and Wine in Valle de Guadalupe, where we enjoyed a meal and tour in celebration of the recent twinning of Vallejo and Ensenada, strengthening ties of economic, educational and cultural cooperation. This event was attended by Mario A. Peregrina, President of Ensenada EDC.

FENDER

On May 16, we attended the 2023 Annual Report of CETYS University, which was presented by Dr. Fernando León García, presidentoftheCETYSUniversitySystem,to whom we expressed our recognition for all the achievements obtained by the institution, an icon in training talent in our region and with great international vision. WecongratulatetheEnsenadacampus,led by Francisco Vélez, for all the projects carried out and for the positioning of our cityasaglobalcampus

DOING BUSINESS IN ENSENADA

The Ensenada Economic Development Corporation, in collaboration with the Ensenada Municipal Government and the San Diego Regional Chamber of Commerce, organised a business agenda in San Diego to promote businessopportunitiesbetweenbothcities

TheagendabeganonMay29withavisittothe Mexican Consulate in San Diego, where we met with the Press and Tourism Consul, Alberto Lozano, and Luisana González. Topics related to tourism and sport fishing were discussed as areasofcommoninterest.

The next day a press conference was held at the San Diego Regional Chamber of Commerce, with the participation of Mario A. Peregrina, president of Ensenada EDC; the mayor of Ensenada, Mr Carlos Ibarra Aguiar; and Kenia Zamarripa, vice president of international affairs for the San Diego Regional ChamberofCommerce.Later,wemetwithSan Diego Mayor Todd Gloria and other officials to share topics on logistics, the Ensenada-San Diego ferry project, and cooperation in sectors such as agribusiness, manufacturing and innovation,amongothers.

FENDER

The agenda included the seminar “Doing Business in Ensenada”, with the participation of more than 30 companies and business organizations from San Diego. Information was shared about investment opportunities, business, setting up operations and key economic sectors of Ensenada. We continue to strengthen trade and cultural ties between EnsenadaandSanDiego!

Theseminarprogram:

- Welcome Message from Jerry Sanders, PresidentandCEOoftheSDRCC.

- San Diego Policy and Economic overview by KeniaZamarripaandLucasColeman

-Overview of Ensenada by Kennya Vargas Maldonado

Setting up operations in Ensenada, Mexico by MarioA.Peregrina

-TalentinEnsenadabyFranciscoVélezTorres

- American companies in Ensenada: Navico GroupEnsenadabyHanselOrtizandECALNGby AlvaroMunoz.

-ManufacturingsectorsinEnsenadabyRagnar Gutierrez, chairman of the industry chamber of Ensenada

The Ensenada delegation was led by Mario PeregrinaChairmanoftheEnsenadaEDC.

PERSPECTIVES

TALENT IN ENSENADA TO ATTRACT HIGH-TECH INVESTMENT

The economic relationship we have in Baja California as part of the CALIBAJA region is one of continuous evolution and expansion with an increasing emphasis on the development of new technologies. In the city of San Diego itself, themaineconomicsectorsareHealthSciences, Software Development, Cybersecurity, Communications and Clean Technology (existing innovation clusters focused on technology and health sciences represent 76%); Additionally, Baja California has the largest medical device manufacturing hub in America and the most important concentration of companiesintheAerospaceIndustryinMexico.

Added to this by the strategic mandate of the United States government for the development of the semiconductor industry, the state of Arizona is integrated (being the number one state in the United States with the largest attraction of foreign direct investment), converting this convergence of the three states in a mega region of great technological advancementanddevelopment.

The availability of federal funds from the United States government concentrated in the three industrial development policy documents for theareasofmicroelectronics,

Battery technology and Cleantech represent more than a trillion dollars, which will boost investments in this new mega region and bring with it a high demand for talentinmanytechnologicalareas.

In this context, the city of Ensenada is well positioned to play a good role in the development, promotion and supply of talent, since for several decades Ensenada has been considered “The city of knowledge”, or as “the city with more scientistspercapitainMexico.”

Currently there are 11 highly developed research centers, with the Center for Scientific Research and Higher Education of Ensenada (CICESE),andtheCenterforNanosciencesand Nanotechnology (CNyN) of the Autonomous University of Mexico, the flagship research centers. , which gained the attention of companies such as Qualcomm to create alliancesinresearchprograms,educationand use of facilities for the development of Semiconductors (Qualcomm recently announced an investment of $200 million in Baja California to develop semiconductors). This particular situation of our city has influenced young people to seek to integrate into the study of various professional careers, having the highest enrollment percentage in Mexico with 87.6% (15% more than the average for Baja California and 19.8% above the average national). The analysis of a sample of students from the 8 main universities (representing 77% of the student body) shows that students opt for engineering (30%) and health sciences (21%) careers, this motivation of the students is aligned with the context of technological development of the mega region.InthenextweeksEnsenadawilljointhe Talent BC program (promoted by the PROBAJA initiative made up of the economic promotion organizations of the cities of the state and by the Secretary of Economy and Innovation of thestategovernment).

This program will implement what is called Talent Tables, where the main companies from the different economic sectors of the city (manufacturing, hospitality-gastronomy, health sciences, fishing-agriculture and technology development) will be linked directly with the main centers educational institutionsofthecityforthedevelopmentand implementation of complementary programs and careers that contribute to increasing the competitiveness of Ensenada. This integrative vision and the offer of graduates in the aforementioned careers represent the greatest opportunity to attract investment to thecityofEnsenada.

By: Mario A. Peregrina President of COPREEN/Ensenada EDC

ZVENTUS

Zventus offers management c strategic solutions and managed s help companies improve all aspect business, from marketing to data an Founded in 2016 with a unique model that merges exceptional tale the world with the strategic valu practices and world-class technolo the vision of being the trusted partner of choice for strategy, opera technology services.

Marketing

Operations

Data and analysis

Technology

Finance and accounting

Delivery model

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