ENS EDC NEWS
STARTINGTHE YEARWITHTHE RIGHTATTITUDE VISITSAND MORE
WHATHAPPENEDAT MD&M?
EDC NEWS
Board of Directors
Eng. Mario A. Peregrina President
Lic. Keiko Nishikawa Vice president
Lic. Gustavo Javier Morachis Vargas Secretary
Lic. Jesús Margarita
Elizabeth Ruíz Sandez Treasurer
EDC Operational Team
Lic. Kennya Vargas
Executive Director
kennya@ensenadaedc org
INFORMATIONAL GAZETTE FEBRUARY 2025 EDITION
Address:CarreteraEnsenadaTijuana,3917, PedregalPlayitas,22860,Ensenada,Baja CaliforniaI6461619531
www.ensenadaedc.org
DearReaders:
It is with great excitement that we share with you the firstnewsletterof2025.Webeginwithplanningmeetings and regional agendas, a year with many activities to continuepromotingEnsenada.
In these pages you will find a summary of the events in whichweparticipatedduringJanuaryandFebruary.This year we continue to strongly promote our strategic economic sectors: Manufacturing, Maritime Industry, Innovation, Hospitality and Agribusiness. Our focus remains clear: to position Ensenada as an attractive destination for investment, always with the purpose of improvingthequalityoflifeofitsinhabitants
WestartedtheyearwithkeyeventssuchastheMedical Devices & Manufacturing Expo (MD&M) and the Semiconductor Forum, and we continue to prepare for upcoming activities, both in Ensenada and internationally.
We will keep you informed through this medium and invite you to follow us in our newsletter and social networks.
Let'srememberthateconomicpromotionisajointeffort: all sectors are part of the business ecosystem and, by workingtogether,wewillstrengthenEnsenadaasasolid investmentdestination.
Regards,
Kennya Vargas Maldonado
Executive director
FENDER RETENTION VISITS
HUTCHISONPORTSEIT
On January 20, a meeting was held at Hutchison Ports EIT where the expansion of the container terminal, current capacities, talent training and promotion were discussed. Arturo Herrera from the Ministry of Economy and Innovation presented the portfolio of capacities and suppliers. Kennya Vargas Maldonado and Ushuaia Zepeda Romero from Ensenada EDC attended, who promoted the activities of the organization's membership, whichincludesHutchisonPortsEIT.
VINISTERRAWINERY
As part of the retention visits, we had the opportunity to visit Vinisterra Vitivinícola, a winery with great impact in the region. Together with the State Secretariat of Economy, we explored its operating model and discussed opportunities to continue promoting the growth of the sector in Baja California. This meeting was attended by Kennya Vargas, Director of Ensenada EDC, Ushuaia Zepeda, Promoter of Ensenada EDC, and ArturoHerreraofSEI.
FENDER NETWORKING - SWISS MEDTECH CROSS-BORDER BUSINESS MISSION
On January 30th, we participated in the Networking - Swiss Medical Technology Cross-Border Business Mission, organized by Tijuana EDC and the Swiss Business Hub oftheSwissEmbassy.
The event sought to strengthen ties with Swisscompaniesinthemedicalsectorand explore investment opportunities in the Cali-baja region. It was a pleasure to greet the Swiss Ambassador, Pietro Piffaretti, and histeam.
WethankTijuanaEDCfortheinvitationand continue to support business growth. Kennya Vargas, Director of Ensenada EDC, alsoattended.
MD&M West is the meeting point for innovation in manufacturing and medical devices,andBajaCaliforniaispositionedas astrategicdestinationforthegrowthofthe industry.
Withaskilledworkforce,globalconnectivity and a favorable business environment, our region offers solutions for companies looking to expand their operations through nearshoring.
During the event, we met with The Body Guard, a company specialized in the textile sector, as well as companies from Germany, France, Tokyo, China, the United States and Canada, strengthening commercial ties and exploring new investmentopportunities.
Additionally, spaces such as Beer at the Booth allowed us to connect with industry leaders in a dynamic and networking environment.
FENDER - 2025
We would like to thank our team for their dedication and commitment, as well as all the companies that welcomed us and showed their interest in the business opportunitiesofferedbyBajaCalifornia.
Thefollowingpeopleattendedthiseventon behalfofEnsenadaEDC:MarioA.Peregrina, President; Kennya Vargas, Director; and UshuaiaZepeda,Promoter.
FENDER EVENTS AND MEETINGS
MEETINGWITHTHEMEXICANCONSUL INLOSANGELES
Wednesday,February5,ameetingwasheldwith theConsulofMexicoinLosAngeles,Ambassador Carlos González, and the Consul for Economic Affairs,JacobethHernández,toshareEnsenada's promotional agenda and explore collaborations in key economic sectors. This meeting strengthened Ensenada's presence in international trade and allowed for the identification of business and cooperation opportunities. We thank Consul González for his time and willingness. Mario A. Peregrina, President, and Kennya Vargas Maldonado, Director,attendedfromEnsenadaEDC.
RECARO’SMEXICANSUPPLIERS SUMMIT
On January 30 and 31, Mario A. Peregrina, President of Ensenada EDC, attended Recaro’s Mexican Suppliers Summit in Guadalajara, organized by Coast Aluminum. This event brought together RECARO suppliers to strengthen business relationships and explore opportunities in the supply chain Peregrina highlighted Baja California’s strategic economic sectors and industrial capabilities, highlighting talent, infrastructure and their importance in advanced manufacturing. Ensenada EDC’s participation promotes Baja California as a competitive destination for investmentandindustrialdevelopment.
FENDER
EVENTS AND MEETINGS
PROBAJATRADE&INVESTMENT MEETING
On February 17, we held the first meeting of the year of the ProBaja Trade&investment team, where we reviewed the 2025 work plan. With clear objectives and commitment, we continue to promote economic development and investment attraction in Baja California. The meeting was held in Tecate, attended by Mario A. Peregrina, President, and Kennya Vargas, Director, representing EnsenadaEDC.
2NDSEMICONDUCTORFORUM: CONSOLIDATINGTHETALENT ECOSYSTEMINMEXICO
On February 18, the 2nd Semiconductor Forum was held at CETYS University, Tijuana, chaired by the Governor of Baja California, Marina del Pilar Ávila Olmeda. The event brought together government, academic,andprivatesectorleadersfrom MexicoandtheUnitedStatestostrengthen the semiconductor industry through collaboration. Baja California, with its strategic location, is key in this industry. Mario A. Peregrina, President, and Kennya Vargas, Director of Ensenada EDC, attended.
MEET OUR MEMBERS
CETYS UNIVERSITY
The Technical and Higher Education Center (CETYS University) is a private institution of comprehensive educational excellence. With more than six decades of influencing the transformation of Mexico and the CaliBaja region, CETYS remains firm in its commitment to young talent, creating synergies between Academia, Industry, Society and Government, under a Multiexperiential, Humanistic, Flexible and Global educational approach.
Services:
Preparatory
Professional
Executive Program
Postgraduate studies
International Experience
Double Professional Degree
Double Degree MBA
Triple Degree MBA
Campus Virtual
Continuing Education
Contact: +52 (646) 222-2300
Mail:
informes.ens@cetys.mx
Web page:
https://www.cetys.mx/
EconomicPromotion THE IMPORTANCE OF THE
PERSPECTIVES: MARIO A PEREGRINA, PRESIDENT OF ENSENADA EDC
Economicpromotionisatoolthatallowsusto positionourselvesontheagendatoboostthe economic and social development of the city andtheregion.
2024 was a year in which the Ensenada Economic Promotion Commission worked to positionEnsenadaasadestinationfordiverse investment, not only in the tourism sector, but also in other very relevant sectors that also existinthecity
Our promotional strategy began with the modification of the message outside the city, highlightingoureconomicsectors,whichare:
Manufacturing:In the automotive, aerospace, medical devices, electronics, textile, etc subsectors
Maritime:Inadditiontofishing,emphasiswas placed on experience in boat manufacturing andcargologisticscenters
Agribusiness: In addition to the primary sector, emphasis was placed on opportunities infoodprocessingandcosmetics
Hospitality: The promotion of wine was our flagship and allowed us to promote other topics such as tourist infrastructure, wellness experiences and new attractions, which have attractedtheattentionofpotentialinvestors
Technological Development: The educational offering has been key and initial investments have been achieved in software development, aswellastraininginsemiconductors.
Promotionworkisbasedoncommunicatingthe city'sstrengths,suchas:
Location:Ensenadaisthestate'slogisticscenter, the most important deep-sea port in the northwestofthecountry,connectedbyroadjust onehourfromtheborderwiththeUnitedStates, with access to the national railroad networks (25 hours) and the United States (35 hours), connection to cargo airports in Tijuana (one hour), Mexicali (25 hours) and the Ojos Negros project(halfanhour)
Human capital: The educational offer at all levels makes Ensenada a talent-generating engine, with a wide variety of careers, mainly in the areas of engineering and life sciences. The experience generated by the manufacturing centers grows every day with the consequent interest of supplier companies of those already established in the city, as well as of the same branch.
BusinessEnvironment:Oneofthestrengthsthat ismostemphasizedinthepromotionistheease of doing business in the city, or what we call “Business Friendly Environment”, the simpledirect-friendly-personal way of attending to newinvestmentsfacilitatescommunicationand makes the potential investor feel at home and triggers greater interest in learning about the opportunities.
Competitiveness: We have a continuously growing economic ecosystem (the most importantindevelopmentinthestate),wearea city that is growing and evolving. It is our responsibility to communicate the experience gainedbytheindustryestablishedinthecity,so that this generates (and is generating) greater attentionfromnewinvestors.
The breadth of the ecosystem makes the installation of new investments more attractive, because there are complements to the processes that make investors detect more opportunities.
Thanks to this promotional approach, companies in the automotive, textile, construction and software development sectors have been able to establish or expand their presence, as well as investment interest from companies in the fishing, art, aeronautics, electronics and food processing sectors, from countries such as Japan, the United States, Ireland,Canada,GermanyandsoonChina.
At the Ensenada Economic Promotion Commission, our objective is very clear: to position Ensenada as the best investment destinationintheregion.
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THE OBJECTIVE IS TO COMMUNICATE TOPICS OF ECONOMIC PROMOTION, TALENT, INVESTMENT ATTRACTION, LINKS AND BUSINESS OPPORTUNITIES IN ENSENADA.
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