ENSENADA EDC NEWS August 2025

AUG, 2025

ENS EDC NEWS

PRODUCTIVE EVENTS AND MEETINGS

INTERNATIONAL COMPANIES IN ENSENADA

INTERNATIONAL VISITS

EDC NEWS

Board of Directors Eng. Mario A. Peregrina President Lic. Keiko Nishikawa Vice president Lic. Gustavo Javier Morachis Vargas Secretary Lic. Jesús Margarita Elizabeth Ruíz Sandez Treasurer EDC Operational Team

Lic. Kennya Vargas Executive Director kennya@ensenadaedc.org INFORMATIONAL GAZETTE AUGUST 2025 EDITION Address: Carretera Ensenada Tijuana, 3917, Pedregal Playitas, 22860, Ensenada, Baja California I 646 161 9531

www.ensenadaedc.org

Dear readers: At Ensenada EDC, we continue working with a clear objective: to boost the economic development of our region through strategic collaboration with companies, research institutions, business organizations, and international partners.

During the month of August, we conducted important retention visits with companies that are part of Ensenada's industrial and technological ecosystem, reaffirming our commitment to their growth and continued presence in the city. We also hosted international delegations who, with work agendas and key visits, strengthened cooperative ties in sectors such as manufacturing, science, logistics, and tourism.

We also participate in forums and meetings with business and academic leaders, where we share perspectives on investment opportunities and Ensenada's potential as a competitive destination within the binational region. These events demonstrate our community's dynamism and ability to project itself globally.

With each of these actions, we consolidate a common vision: an innovative Ensenada, open to the world, and with a solid economic ecosystem that generates opportunities for all.

Sincerely,

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ENSENADA EDC NEWS

Kennya Vargas M. Executive Director

CONTENT

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AMPI REAL ESTATE FORUM

VISIT TO THE ENSENADA CENTER FOR SCIENTIFIC RESEARCH AND HIGHER EDUCATION

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MEET OUR MEMBERS PAGE 13

CONTACT US! +52 (646) 1619531

kennya@ensenadaedc.org

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FENDER

COMPANY VISITS

FENDER On July 23rd, we visited the Fender plant in Ensenada, a key global operation. We learned about its manufacturing model, operating structure, and international reach. Since 1987, Fender has established itself as a leader in the manufacture of highquality musical instruments, integrating specialized processes and advanced technology. Mario A. Peregrina, Kennya Vargas Maldonado, and Ushuaia Zepeda attended on behalf of Ensenada EDC.

ICU MEDICAL On August 7th, we visited ICU Medical in collaboration with the Ministry of Economy and Innovation, reaffirming our commitment to key companies in the region and recognizing their impact on local development. ICU Medical, which specializes in the manufacture of medical supplies and intravenous therapy technology, has been established in Ensenada since 1998, becoming a pioneer in the city's medical industry. Kennya Vargas, director of the organization, attended the event on behalf of Ensenada EDC.

UNIVERSITIES AND FENDER RESEARCH CENTERS

ENSENADA CENTER FOR SCIENTIFIC RESEARCH AND HIGHER EDUCATION (CICESE) On August 6, together with the Baja California Secretariat of Economy and Innovation, we visited the Ensenada Center for Scientific Research and Higher Education (CICESE). During the meeting, the most relevant projects from each department were presented, reaffirming the importance of research and innovation as key drivers of economic development in the region. We thank the CICESE team for their hospitality and for sharing their valuable work. Kennya Vargas, Executive Director, attended the event, representing Ensenada EDC.

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INTERNATIONAL VISITS

EMBASSY OF CANADA IN MEXICO We had the honor of hosting Luis Ernesto González, representative of the Canadian Embassy in Mexico, for a two-day strategic agenda focused on promoting opportunities for economic and technological collaboration.

We begin with an overview of Ensenada, followed by a presentation of the Canadian Embassy's acceleration program, accompanied by representative companies, business organizations, and local research centers.

The agenda continued with a tour of the Hutchison Ports EIT container terminal, a reflection of the logistical dynamism of the Port of Ensenada.

We concluded the first day with a visit to the Wine Museum and a tasting at Bodegas de Santo Tomás, where we shared the region's history and wine tourism potential.

On the second day, we visited the Navico Group Ensenada facilities, a key player in Ensenada's industrial ecosystem, recognized for its technological innovation and global capabilities.

Representing Ensenada EDC were Mario A. Peregrina, president; Kennya Vargas Maldonado, director; and Ushuaia Zepeda, investment promoter.

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INTERNATIONAL VISITS

VISIT FROM THE MAYOR OF RIVERSIDE On August 13 and 14, we had the honor of welcoming Riverside Mayor Patricia Lock Dawson, accompanied by Anna Lee, to Ensenada to carry out an agenda focused on strengthening the ties of collaboration between both cities.

The day began with a visit to the Ensenada Center for Scientific Research and Higher Education (CICESE), where the various academic and scientific divisions that make up this important research center were presented.

As part of the tour, the Conservation Biology Laboratory and its entomology collection were visited, which houses key specimens for scientific dissemination and research.

Afterwards, a tour of Bodegas de Santo Tomás took place, where visitors learned about the history and cultural heritage of this iconic winery, visited its museum, and enjoyed a wine tasting.

In that same space, we held a working meeting in which we presented an overview of Ensenada, highlighting the economic sectors we share with Riverside: aerospace, science, tourism, and logistics.

The next day, as part of the Sister Cities Committee, we participated in a meeting led by the Mayor of Ensenada, Claudia Agatón, and the Mayor of Riverside, Patricia Lock Dawson, along with

FENDER

Other committee members discussed the topics discussed, including preparations for the 50th anniversary of the twinning agreement between Ensenada and Riverside, which will take place next year, as well as exchange projects in areas such as science, language teaching, philanthropy, and business. The connection that both cities share through events such as Science Night, which promotes knowledge exchange and citizen participation, was also highlighted.

Representing Ensenada EDC, Mario A. Peregrina, president; Keiko Nishikawa, vice president; and Kennya Vargas, director, participated in this agenda.

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MEETINGS AND EVENTS

FIRST AMPI REAL ESTATE FORUM | ENSENADA 2025 On July 25, Mario A. Peregrina, president of Ensenada EDC, participated as a speaker at the First AMPI Ensenada Real Estate Forum with the conference "Promoting Ensenada: Investment Perspectives and Opportunities."

In his presentation, he addressed the global context of investment competition, highlighting the accelerated growth of Chinese trade (1,200% in two decades) and the sectors that are attracting foreign capital to Baja California, such as aerospace, electronics, and medical.

He also spoke of Ensenada's potential as part of one of Mexico's most important industrial regions,

highlighting advantages such as its strategic location, connectivity, availability of land reserves, and a broad economic ecosystem that includes manufacturing, logistics, hospitality, agribusiness, and creative industries.

Among the concrete results, he highlighted the interest of new companies in the aerospace, electronics, and medical sectors in establishing operations in Ensenada.

We appreciate the opportunity to share perspectives on Ensenada's economic development and engage with key stakeholders in the sector.

These opportunities strengthen the vision of a competitive and growing city.

FENDER

MEETINGS AND EVENTS

WEEKLY MEETING OF THE CCEE, A.C. On August 4, Mario A. Peregrina, president of Ensenada EDC, participated as a guest speaker at the weekly meeting of the Ensenada Business Coordinating Council, A.C. During his participation, he presented the topic "Promoting Ensenada," in which he shared the work we do through the Economic Promotion Commission: the key sectors in our region, our efforts to attract investment, and the forums in which we position Ensenada as a competitive destination nationally and internationally.

FENDER

MEETINGS AND EVENTS

GRAPE HARVEST CELEBRATIONS On August 16 and 17, we attended the Verbena de Santo Tomás and the Paella Contest, two iconic events in Ensenada's wine-making tradition, invited by Provino Baja California.

In attendance were Mario A. Peregrina, President; Miguel Coronado, Board Member; and Kennya Vargas, Director, who were joined by Christopher Teal, U.S. Consul in Tijuana, and Álvaro Muñoz.

We thank Wenceslao Martínez Payán, President of Provino, for the invitation to be part of these celebrations that strengthen Ensenada's identity as the capital of Mexican wine.

GETTING TO KNOW OUR PARTNERS

CORREDURÍA PÚBLICA NUEVE Correduría Pública Nueve is a firm specializing in legal and commercial services that promotes certainty and formality in business. It offers solutions such as appraisals, trademark registration, company formation, certification of facts, ratification of signatures, and formalization of meetings, helping companies and entrepreneurs operate with legal certainty.

CORREDURÍA PÚBLICA NUEVE

Services: Incorporation of Companies Appraisals Trademark Registration Statement of Facts Ratification of Signatures Formalization of Assemblies Contact: (646) 204 0553 Mail: sperez@nuevemexico.com

Ensenada: Doing Business with a Glass of Wine and an Ocean View “We are the capital of Mexican wine, producing around 70% of the country’s wines, which translates into countless benefits.”

Kennya Vargas Maldonado Director, Ensenada Economic Development Commission | Master’s Student in Viticulture and Wine Business, CEVIT–CETYS

Within the framework of the Fiestas de la Vendimia (Harvest Celebrations), we highlight the importance and impact of the wine industry on the economic development of our municipality—not only through the economic spillover and jobs it generates, but also for the promotion it brings to the local economy.

We are the capital of Mexican wine, producing around 70% of the country’s wines, which translates into countless benefits. According to official sources, Ensenada’s wine industry generates an annual economic spillover of 3.6 billion pesos and approximately 10,500 jobs, both direct and indirect, including agricultural work, production, tourism, and related services.

The local wine supply chain in Ensenada begins in the fields, with grape growers who supply both large wineries and boutique projects.

From there, an ecosystem of suppliers is activated— bottles, corks, labels, boxes, barrels, fertilizers, agricultural machinery.

Finished wine enters a network of distributors and marketers operating in the national and export markets. At the same time, the chain connects with local gastronomy, hotels, restaurants, catering, and tour operators, which integrate wine as an essential part of the enotourism experience. This articulation between producers, suppliers, and services makes winemaking an anchor industry for the local economy, generating jobs and stimulating complementary sectors such as logistics, construction, design, and marketing.

At the Ensenada Economic Promotion Commission, a nonprofit business organization, we seek to attract companies that invest in the city, creating jobs and opportunities.

Ensenada is a port of innovation, with diverse economic sectors that can thrive here: advanced manufacturing (aerospace, life sciences, maritime, electronics), logistics, technology, food and beverages, tourism, fisheries, and aquaculture. Our talent, trained in engineering, sciences, business, hospitality, and the arts, is ready to contribute across industries.

Our activities include promoting Ensenada at international fairs in the sectors we represent. Just a few years ago, few knew our location; today, everyone knows where we are, what we produce, and that we offer outstanding gastronomy.

Ensenada wine has become a benchmark and ambassador for our city in investment promotion.

Road Show 2024, Ensenada EDC. With Ken Salazar, then U.S. Ambassador to Mexico.

2024 Annual Results Report, Ensenada EDC.

The Guadalupe Valley is widely recognized for its enotourism experiences, lodging, restaurants, and winery architecture. For potential investors who visit us, wine is always present at the table—often complemented by a vineyard tour—highlighting another benefit of doing business here: quality of life. A bottle of wine from our valleys has become an international corporate gift, traveling from Ensenada to Mexico, the United States, Japan, China, Canada, and beyond.

We have also hosted business seminars, such as Doing Business in Mexico, in Ensenada and Guadalupe Valley wineries.

Business experiences framed by vineyards and crowned with a wine tasting—paired with our renowned cheeses and seafood—are truly unique.

In 2022, Baja California hosted the 43rd World Congress of Vine and Wine, and Ensenada welcomed ambassadors, wine brands, business and experts from around the globe, who were captivated by our landscape, gastronomy, warmth, and, of course, our exceptional wines.

In 2024, three restaurants in Ensenada (all located in Guadalupe Valley) were awarded a Michelin star, and in 2025, three more joined the list, including another in Guadalupe Valley.

Each year, we visit embassies of different countries in Mexico City—United Kingdom, France, Germany, Belgium, Switzerland, Japan, China, among others—where we present a bottle of wine and host an end-ofweek event showcasing regional products.

We have also held tastings in the United States, Japan, Canada, and Germany as part of our promotional agenda, strengthening the international presence of our wines and creating business opportunities.

Wine from Ensenada, sourced from our diverse valleys, has opened doors and sparked interest when doing business abroad. Exports are a key part of our investment attraction strategy, which is why positioning Ensenada wine in Mexico and internationally has been a priority for the Economic Promotion Commission, alongside the promotion of other economic sectors.

Undoubtedly, Ensenada wine has been an ambassador of our municipality and our state, positioning us nationally and internationally, appearing on lists of favorite destinations and on the finest tables, paired with diverse culinary styles.

This industry has a positive impact on economic development and global positioning, complementing tourism, gastronomy, and wellness, and even extending to grape and seed-based products such as creams, soaps, and cosmetics—strengthening the circular economy.

We are proud to be part of such a beautiful region, with exquisite flavors enjoyed by locals and visitors alike.

Cheers and happy harvests to all!

Baja California Wine Week in Japan, 2025.

COLUMN: PERSPECTIVES

ENSENADA: A NEW STRATEGIC DESTINATION FOR INVESTMENT AMID GLOBAL TRADE TENSIONS Mario A. Peregrina President of the Ensenada Economic Development Commission

The current landscape, marked by trade disputes and tariff conflicts among the world’s leading economies, is reshaping global supply chains. In this context, Ensenada is emerging as one of the Mexican cities with the greatest potential to attract new industrial investment.

Traditionally recognized for its port, tourism, and wine industry, Ensenada has, in recent years, consolidated its position as an emerging industrial hub in northwestern Mexico. Its strategic location, highly skilled workforce, and dynamic business community are transforming the city into an industrial ecosystem with strong international projection.

Strategic Location and Connectivity Ensenada benefits from its proximity to the U.S. border and the CaliBaja binational corridor, which links Baja California with California—one of the world’s most advanced and competitive markets.

Additionally, it boasts one of the most important ports on Mexico’s Pacific coast, providing access to international maritime routes that strengthen its logistics and export capabilities.

A Competitive Haven Amid Global Uncertainty Rising tariffs and restrictions on international trade have pushed global companies to seek alternatives that ensure continuity, competitiveness, and access to key markets. In this scenario, Ensenada offers unique strategic advantages: Direct access to the U.S. market under the USMCA framework, with preferential conditions that help avoid punitive tariffs.

A privileged geographic location, with a nearby land border and a high-capacity Pacific port, facilitating trade with both North America and Asia.

A diversified logistics network, including maritime routes, modern highways, and proximity to international airports.

COLUMNA: PERSPECTIVAS Industrial Diversification While light manufacturing and tourism have traditionally been important, Ensenada is now diversifying into highvalue industries: Aerospace and automotive, supported by proximity to established clusters in Tijuana and Mexicali.

Electronics and semiconductors, strengthened by closeness to California and the growing demand for specialized manufacturing.

Medical devices, a strategic sector in Baja California, now expanding into Ensenada through recent investments.

Marine technologies and biotechnology, driven by the academic and research infrastructure of institutions such as CICESE and UABC. Advanced manufacturing, thriving in Ensenada as a fertile ground for innovation and development.

Innovation and Talent as Key Drivers The presence of world-class research institutions, including CICESE and UABC, provides Ensenada with an additional advantage: the ability to integrate innovation and technology transfer into production processes. This makes it possible for investments to focus not only on manufacturing but also on the development of high-value solutions.

Nearshoring Opportunities The global trend toward nearshoring— relocating manufacturing processes closer to the final market—finds a natural hub in Ensenada. Companies can move operations from Asia or Europe to Mexico, avoiding geopolitical risks and high logistics costs while maintaining direct access to the North American market without being affected by trade tensions.

Looking Ahead With an attractive natural environment, high quality of life, and a growing business community, Ensenada is positioning itself not only as an emerging industrial hub but also as a reliable destination for investment in times of global uncertainty.

Conclusion Trade tensions and new tariff structures are redefining the global manufacturing landscape. Ensenada, with its strategic location, advantages under the USMCA, and expanding industrial ecosystem, stands out today as one of the best opportunities for companies seeking resilience, competitiveness, and sustainable growth in North America.

Business Mixer

Ports on the Pacific: Binational Business Overview Ensenada-San Diego Special Guest

Kenia Zamarripa Vice President of International and Public Affairs for the San Diego Regional Chamber of Commerce

Wednesday, August 27, 6:00 PM

CEVIT - CETYS University

Camino Microondas Trinidad, 1 S/N, Las Palmas 3rd Section, Moderna Oeste, 22860 Ensenada, B.C.

Please confirm your attendance kennya@ensenadaedc.org

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