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THE PULSE OF PRIVATE LABEL

NOVEMBER 2023

SHOWTIME! THE PRIVATE LABEL INDUSTRY RETURNS TO CHICAGO Coverage starts pg. 12

Also inside: JCPenney’s private label growth Pg. 33

Everything we do is a root in the rich soil that takes strong relationships, Everything we dotiming is a root rich soil that takes strong knowledge, and to in dothe it right.

And it all starts withrelationships, a single seed. knowledge, and timing to do it right. And it all starts with a single seed.

Seneca’s high quality produce is sourced from over 1,400 American farms—family Seneca’s produce is sourced fromyears, over 1,400 farms—family farmers wehigh havequality done business with for many and inAmerican some cases generations. farmers we have done business with for many years, and in some cases generations.

Our motto of Farm Fresh Goodness Made Great echoes throughout our Our motto of Farm Fresh Goodness Made Great echoes throughout our fundamental beliefs, which have been key to our success since 1949. fundamental beliefs, which have been key to our success since 1949.

Next year, Seneca Foods will be celebrating 75 years in business. We have spent Next year, Seneca Foods will be celebrating 75 years in business. We have spent these years working hard to become one of the most highly integrated fruit and these years working hard to become one of the most highly integrated fruit and vegetable processing companies in the US. We manage many—and in some cases vegetable processing companies in the US. We manage many—and in some cases all—aspects families with withaawide widerange rangeofofnutritious nutritious all—aspectsof ofproduction, production, to to provide provide families fruit are safe, safe, satisfying satisfyingand andsustainable. sustainable. fruitand andvegetable vegetable products products that that are We we have have for for over overseven sevendecades. decades.

Wedo doitittogether, together, the the same same way way we Because roots run run deep. deep.

Because our our roots

99% PP

ff AMERICAN AMERICANFARMERS FARMERS

VOLUME 46 NO.6

11.23 30 GroceryShop 2023

Private Label was a hot topic of conversation

12 SHOWTIME!

THE PRIVATE LABEL INDUSTRY RETURNS TO CHICAGO

33 Retail Spotlight

JCPenney growing its private label assortment

06 Editor’s Note 08 Industry News

Store Brands (ISSN-0190-9851; USPS # 0488-370) is published monthly, except January, March, May, July and September by EnsembleIQ, 8550 W. Bryn Mawr, Suite 200, Chicago, IL 60631. Subscriptions: One year, $100; two years, $182. One year, Canada $118; two years, $215 One year, foreign $135; two years, $225. One year, digital $70; two year, $130.Single copies $14 US, Canada & foreign $16. Payable in advance with a bank draft drawn on a US bank in US funds.Single copies $20. Foreign, $85. Canada Post: Canada returns to be sent to IDS, P.O. Box 456, Niagara Falls, ON, L2E6V2. Periodicals postage rates paid at Chicago, IL and additional mailing offices. Printed in USA. POSTMASTER: send all address changes to Store Brands PO Box 3200 Northbrook, IL 60065-3200. Copyright 2023 by EnsembleIQ. All rights reserved, including the rights to reproduce in whole or in part. All letters to the editors of this magazine will be treated as having been submitted for publication. The magazine reserves the right to edit and abridge them. The publication is available in microform from University Microfilms International, 300 North Zeeb Road, Ann Arbor, MI, 48106. The contents of this publication can not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for claims and representations.

4

Store Brands ● November 2023 ● www.storebrands.com

A New Alliance: Your Label, Our Paper.

Some things simply go together - for good reason. By delivering quality private label paper products, at the best price, when and where they’re needed, our customers confidently trust us with their label. Just ask and we’ll put it on paper!

• Full range of ultra, premium, FSC® Certifi ed, recycled, and traditional paper grades • Paper towels, bath tissue, napkins, and facial tissues • Flexible, custom manufacturing, packaging and displays • For lower volumes we offer our pre-packaged Azure® Ultra Premium, Daisy®, Delicate Touch®, and Earth One™ store brands.

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TIME TO SPREAD YOUR WINGS

8550 W. Bryn Mawr Ave., Ste. 200 Chicago, IL 60631 773.992-4450 Fax 773.992.4455 www.storebrands.com

CONTINUED GROWTH ACROSS PRIVATE LABEL OPENS NEW OPPORTUNITIES FOR RETAILERS AND SUPPLIERS

Senior Vice President and Group Publisher Paula Lashinsky 917.446.4117 | plashinsky@ensembleiq.com

Think back to November of 2022.

Flights were booked. Hotel reservations were made. And the private label industry was heading back to Chicago for the first time since 2019.

A year later, I’m sure many like me are wondering where the past 12 months went. As Steve Miller sang, time does keep on slippin’ into the future.

As the world of private label descends on the Windy City this year, the industry is humming.

Sales of store brand products across a multitude of categories have continued to grow and retailers in a number of channels, perhaps more than ever, seem committed to further developing their private brand assortments.

Food and beverage remain the heart of private label. But retailers sensing opportunity and a desire to give their shoppers lower priced alternatives (that also have higher margins) are driving private brand development efforts in several categories such as health, beauty, pet, baby and home.

This expansion will be notable on the show floor of PLMA’s 2023 Private Label Trade Show. For example, PLMA earlier this year noted an 11.1% increase in dollar sales of baby wipes while private label disposable diaper dollar sales were up 10%. Additionally, Target in October expanded its Good & Gather private brand line, adding 14 baby and toddler meals with prices starting at $0.79.

According to Target, products in Good & Gather Baby and Good & Gather Toddler are made from quality ingredients and contain no artificial flavors, synthetic colors, artificial sweeteners or high fructose corn syrup.

In the home segment, retailers are on the hunt for collections that are unique to their stores. Target again provides the example with the recent launch of Figmint, a 250-item collection that includes enameled cookware, ceramic mixing bowls, and acacia wood cutting boards. Prices start at $3 and more than half of the assortment is priced at less than $10.

While Target continues to have a significant assortment of national brand products in housewares, its history of pushing the envelope with captured brands in home such as Michael Graves and Philippe Starck should not be overlooked. The potential for further private label expansion in home is a possibility.

As we return to Chicago for this year’s Private Label Trade Show, one thing is clear; retailers will be on the hunt for new opportunities. And those opportunities should allow the private label industry to continue flying like an eagle.

BRAND MANAGEMENT

EDITORIAL Associate Publisher/ Executive Editor Greg Sleter gsleter@ensembleiq.com

ADVERTISING SALES & BUSINESS National Sales Manager Natalie Filtser 917.690.3245 | nfiltser@ensembleiq.com

DESIGN/PRODUCTION/MARKETING Art Director Amy Kelkenberg Production Manager Jackie Batson jbatson@ensembleiq.com Marketing Manager Rebecca Welsby rwelsby@ensembleiq.com

SUBSCRIPTION SERVICES List Rental mbriganti@anteriad.com Subscription Questions contact@storebrands.com

Chief Executive Officer Jennifer Litterick Chief Financial Officer Jane Volland Chief People Officer Ann Jadown Chief Strategy Officer Joe Territo Chief Operating Officer Derek Estey

The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations.

6

Store Brands ● November 2023 ● www.storebrands.com

We don’t just make caps.

We make W possibilities.

We believe every project we work on is a way to create a dynamic customer experience. That’s why we design customized packaging solutions to fit exactly what your customer needs.

To find out how we can help, visit us at mrpsolutions.com

Report: Additional Tariffs On China Would Hit Consumer’s Wallets American consumers could lose $31 billion in spending power if U.S. tariffs are raised on common household products such as microwaves and T-shirts imported from China, according to a new report from the National Retail Federation (NRF).

The study, Estimated Impacts of Changes to China’s Tariff Status, examines how ending the country’s permanent normal trade relations (PNTR) trade status would impact five specific consumer product categories including toys, furniture, apparel, household appliances, and footwear.

Policymakers are expressing a growing interest in changing trade policy and practices between the United States and China, including the potential removal of China’s PNTR status. PNTR is a legal status that extends to China the same tariff rates applied to other U.S. trading partners.

Congress approved China’s PNTR status in 2000 when it officially joined the World Trade Organization.

The NRF and other industry organizations are examining the potential effect this would have on businesses, consumers, and the economy. Eliminating China’s PNTR status would subject imports from China – both finished goods and inputs to production – to significantly higher tariff rates.

“Even though significant efforts have been made in recent years to diversify sourcing, China continues to play

an important role in the supply chain of many retailers and other global industries,” said Jonathan Gold, vice president of Supply Chain and Customs Policy with the NRF. “It would be impossible for American families to escape the higher costs from dramatic tariff increases on necessities such as apparel, footwear, furniture, appliances and toys.”

Among the key findings of the report include: • Higher U.S. tariffs on imports from China resulting from the revocation of PNTR for China would cost American consumers $31 billion, or $240 per household, in higher prices for widely used products.

• The prices of toys would increase by more than 21%, or $93 per household.

• The prices of other consumer goods would rise as well: Household appliances by nearly 7%; shoes by nearly 5%; furniture by 4%; and apparel by nearly 2%.

• Low-income households, which spend greater shares of their incomes on these products than high-income households, would be hit the hardest.

Walmart To Open Georgia Milk Processing Plant Walmart is taking greater control of its milk assortment with the forthcoming opening of a new milk processing facility in Valdosta, Ga. With groundbreaking on the plant scheduled for later this year, the new facility located in the south central portion of the Peach State near its border with Florida will create nearly 400 jobs and is scheduled to open in 2025.

Using ingredients sourced from local farmers, the plant will process and bottle a variety of milk options including gallon, half gallon, whole, 2%, 1%, skim and 1% chocolate milk for Walmart’s Great Value and Sam’s Club’s Member’s Mark brands.

8

The products from the facility will serve more than 750 Walmart stores and Sam’s Clubs in the Southeast.

According to information posted on Walmart.com attributed to Bruce Heckman, vice president, Manufacturing, Private Brands, and Tyler Lehr senior vice president, Merchandising, Chilled, Adult

Store Brands l November 2023 l www.storebrands.com

Beverages and Convenience, the new facility when open will bolster Walmart’s capacity to meet the demand for high-quality milk, while making its supply chain more resilient, and building even more transparency around sourcing.

Walmart opened its first milk processing facility in Fort Wayne, Ind., in 2018. Additional investments include the opening of its first case-ready beef facility in Thomasville, Ga., and building a second case-ready beef facility in Olathe, Kan., as well as making equity investments and longterm commercial agreements with rancher-owned Sustainable Beef LLC and vertical farming company Plenty.

Elevate Your Brand.

Sustainable Coffee. Sustainable Packaging.

Coffee is more than a commodity, its an experience.

Coffee buyers are motivated by quality, price and service.

CONTACT MZB TODAY TO MAKE THE MOST OF YOUR COFFEE PROGRAM. corporatebrands@mzb-usa.com | www.mzb-usa.com

JCPenney is teaming with Chef Jenny Martinez on the launch of Mesa Mia – a home collection featuring a variety of affordable, Mexican-inspired kitchen cookware available in stores and online.

Martinez is a well-known chef and social media creator who shares her rich family history through recipes and cooking demonstrations on YouTube, TikTok and Instagram. She believes dinner should be celebrated every day and is on a mission to unite families across America with her passion for cooking authentic Mexican food.

The Mesa Mia collection offers JCPenney shoppers a variety of cooking tools that include cast iron tortilla presses and molcajetes to create their favorite Mexican dishes at home. Martinez is a native of Chapala, Jalisco, Mexico, which served as the inspiration for this line with its deep colors, Chapala flowers and terracotta.

“JCPenney is more than a department store for me,” Martinez said. “Growing up, my mom would always take us shopping there for everything, from back-toschool gear to new pots and pans. To have an exclusive

IMAGE COURTESY OF JCPENNEY

JCPenney, Chef Jenny Martinez Team On New Kitchenware

cookware line being sold at JCPenney nationwide is a full circle moment for me.”

“As a JCPenney shopper herself, our partnership with Jenny was so natural from the start – she inherently understands the necessity of offering beautiful, functional, quality pieces for the best possible value because that’s why she comes to JCPenney when shopping for her own family,” said Michelle Wlazlo, chief merchandising officer with JCPenney. “Nothing brings a family together quite like a home-cooked meal.”

The new, exclusive collection, Mesa Mia by Jenny Martinez, features cookware, tools, kitchen textiles and small appliances ranging from $19.99 – $199.99.

SpartanNash Says It’s On Track To Meet 2025 ESG Goals SpartanNash has released its 2022 Environmental, Social and Governance (ESG) Report that provides an indepth look at the company’s advancements across its associate career experience, sustainability initiatives, environmental health and safety practices, community outreach and philanthropy.

The company also shared its 2025 ESG goals, which are aligned to its Core Capabilities – people, operational excellence and insights that drive solutions.

“I’m proud of the intentional, cross-functional partnerships we’ve created to strategically embed the SpartanNash ESG goals into our overall strategic master action plan,” said Tony Sarsam, SpartanNash CEO. “As a People Firstcompany, it is our responsibility to create solutions that improve the lives of our associates and the communities we serve.”

10

Highlights from the 2022 ESG report include: Environmental • Reduced fleet mileage by 12%, exceeding its goal of 10%.

• Decreased distribution center facility ozone-depleting emissions by 59%.

• Began converting distribution center lighting, leading to a 6% decrease in electricity use.

• Saved more than 4.2 million pounds of food from landfills.

Social • Renewed focus on safety, reducing the Total Recordable Incident Rate by 57% since 2020, and decreased lost-time incidents by 72%.

• Expanded the tuition reimbursement program for full-time and part-time Associates and invested an additional $2,250 per year (from $3,000 to $5,250) per associate looking to advance

Store Brands ● November 2023 ● www.storebrands.com

their education and their career at SpartanNash.

• Introduced paid parental leave for all associates after the birth or adoption of a child.

Governance • Highlighted governance practices and a demonstrated commitment to ongoing board refreshment exemplified by the addition of three new directors in 2022.

Corporate Social Responsibility • Donated more than $1.5 million in product and financial support to areas that suffered disasters, including Ukraine, Puerto Rico, and Florida.

• Re-introduced Helping Hands Day, an annual day of community service where associates spent more than 3,300 combined hours volunteering.

• Donated $400,000 to alleviate food insecurity in the communities SpartanNash serves.

Sprouts Farmers Market Opens New West Coast DC Sprouts Farmers Market has unveiled its new southern California distribution center located in Fullerton. The state-of-the-art facility is positioned to enhance the efficiency and freshness of produce deliveries to more than 95 Sprouts stores within a 250-mile radius of the DC and has ample capacity to support future growth in the region, company officials said.

Additionally, the new facility will also support Sprouts ongoing expansion across California and the country, as well as its dedication to improve its environmental impact and sustainability efforts.

Highlights of the new 337,000 square foot facility includes: • 34° Fahrenheit and 55° Fahrenheit storage and fruit ripening rooms to support the ripening process of Sprouts produce; • Significant reduction of transportation-related emissions by saving an estimated 725,000 miles from current delivery routes due to its closer proximity to stores; • Tracking for future solar panel implementation and LEED (Leadership in Energy and Environmental Design) certification, a framework for a healthy, high-efficient, and cost-effective green buildings; and • 11 electric vehicle charging stations for employee use, with room for future growth, as well as an EV terminal truck to assist with daily yard operations.

“We are committed to bringing the freshest, locally sourced produce to market, and the Fullerton distribution center exemplifies this commitment,” said Jack Sinclair, chief executive officer of Sprouts. “The facility not only augments our efforts to expand across California and the country, but also strengthens our commitment to environmental sustainability.”

In addition to the new Fullerton facility, Sprouts currently operates distribution centers in Aurora, Colo.; Union City, Calif.; Glendale, Ariz.; Orlando, Fla.; Wilmer, Tex; and East Point, Ga.

It’s time to

expect more.

Thank you to our customers, partners and employees.

You’ve helped keep shelves stocked, families fed and the supply chain moving through it all.

Together, we can help every supply network be more sustainable, more efficient and more resilient. Now and for the future.

Expect more with CHEP.

Tell us how we can do more www.storebrands.com l November 2023 l Store Brands

11

SHOW PREVIEW

The Future Is Bright PLMA President Peggy Davies shares her insight on opportunities for future growth across private label

BY GREG SLETER

W

hen the private label industry reconvenes in Chicago for the annual PLMA Private Label Trade Show, it does so with a strong tail wind and many looking forward to growth opportunities in 2024.

But before turning the calendar to the New Year, attendees walking the aisles at the Donald E. Stephens Convention Center will have the opportunity to meet with more than 1,650 exhibitors, which according to PLMA is a record for the event. There will be many familiar companies and a host of new ones at the show, given the growth of product suppliers from outside the U.S. representing nearly 60 countries.

Prior to its annual Windy City gathering, Peggy Davies, president of the Private Label Manufacturers Association, spoke with Store Brands, sharing her thoughts on various topics including continued growth across private label, and what suppliers and retailers need to do to keep momentum going.

STORE BRANDS: As 2023 comes to a close, consumer demand for private label products remains strong. How are you seeing the industry evolve to meet this continued demand and take advantage of new selling opportunities?

PEGGY DAVIES: Keeping an eye on consumer attitudes and trends is paramount for the industry’s continued growth. Technology has opened unlimited

Over the past three years PLMA has strategically evolved to meet new challenges and seize opportunities that provide our membership with professional networking and development to benefit not only their companies but their personal growth and knowledge of our industry.

— Peggy Davies, PLMA

12

Store Brands ● November 2023 ● www.storebrands.com

opportunities for CPG companies by allowing retailers to carry products that 15 or 20 years ago, were only available in certain regions of the country or outside the U.S. As retailers are developing products to tie into consumer desires for healthy, clean, ‘free-from’ food and non-food products, they are ramping up their connections with consumers by expanding beyond the old-fashioned marketing vehicles of print, radio and television.

Now consumers are able to connect to private brand influencers. Commercials for own brands are on streaming channels such as YouTube and social platforms including Instagram, TikTok, and Facebook. The quality of the marketing message suits all generations and resonates with diverse shoppers with snappy music, inclusivity, and messages that connect to their needs and desires. Couple this with the stabilization of the supply chain, certainly consumer confidence is renewed enabling them to consistently find and purchase store brand products in their local store.

SB: What next steps do retailers and suppliers need to take as a collective to maintain this momentum?

PD: As an organization, PLMA believes collaboration is the path forward, whether it’s with product innovation, supply chain operations, or marketing. The success of private label, in particular, hinges on a strong, productive and lasting relationship between manufacturers and retailers.

ADVERTORIAL

Leading the Way: Innovating and Investing to Excel in Private Label wo of today’s growing trends in grocery retail — private label and canned tomatoes — have collided to create an unprecedented opportunity for both manufacturers and for retailers who carry store brand canned products.

Recent data reveals that store brands turned in double-digit sales increases and greater market share for the first quarter of 2023 after experiencing double-digit growth in 2022, and that they continue to outperform national brands in sales.1 Across all U.S. grocery channels, private label dollar volume jumped 10.3 percent, nearly twice the gain of national brands, that data shows.

“The Q1 results are particularly impressive since they are compared to 2022 sales figures, which were historically high for U.S. store brands,” PLMA President Peggy Davies said in a statement about the data.

Add to that data showing the global canned peeled tomatoes industry — estimated at $4 billion in 2022 — is anticipated to generate $6.8 billion by 2032 (a compound annual growth rate of 5.6% from 2023 to 2032),2 and the appeal of private label and canned products becomes clear.

The La Doria Group, a southern Italy-based producer of private label canned tomatoes, pasta sauces and pulses, recognizes how important store brands and canned vegetables have become — due in part to what Chief Executive officer Diodato Ferraioli calls “the post-pandemic recovery and food trends that increasingly favor the plant-based diet.”

T

New Investments = New Opportunities in Sustainable Production The current popularity of private label and canned products — combined with projections for continued growth — has prompted La Doria “to marry the cause of private label with the expansion of the range of products, from legumes to tomatoes to pasta sauces,” Ferraioli says.

The company is heavily invested in that marriage — and in making it a sustainable one.

The 2023 investment plan includes 38 million euros, 7 million of which will be invested in sustainability, all aimed at increasing production capacity, reducing environmental impact, and accelerating digital transformation.

“Our 2023 investment plan translates into concrete actions that will allow us to increase production capacity, make aspects related to production even more innovative and efficient, and reduce annual emissions by 1,000 tons CO2,” Ferraioli says. “It confirms our commitment to the energy transition that has always been part of the DNA de La Doria, a company oriented towards environmental sustainability, production efficiency and technological innovation.”

1

Circana data provided to the Private Label Manufacturers Association (PLMA)

2

Canned Peeled Tomatoes Market, Global Opportunity Analysis and Industry Forecast,

“Our 2023 investment plan translates into concrete actions that will allow us to increase production capacity, make aspects related to production even more innovative and efficient, and reduce annual emissions by 1,000 tons CO2.”

– ANTONIO FERRAIOLI, Chief Executive Officer, The La Doria Group

Our Porfolio of Private Label Products PEELED TOMATOES: Made from tomatoes grown exclusively in Italy, harvested at the peak of ripeness and gently steam peeled CHOPPED TOMATOES: Peeled, chopped into small cubes, packed with their own juice, and processed immediately after harvesting to maintain the aroma and bright red color of raw summer tomatoes TOMATO PURÉE: The best Italian tomatoes passed through a fine weave sieve to remove seeds and skins, then cooked gently in the best Italian tradition for a naturally sweet purée ORGANIC CHOPPED TOMATOES AND TOMATO PURÉE: Made from the best tomatoes from organic farming and processed with the same care and passion as the non-organic products PASTA SAUCES: Italy’s best-loved recipes including traditional red sauces such as Marinara and Bolognese and white sauces like Alfredo and Carbonara — immediately ready for your customers to enjoy CANNED PULSES: Boiled beans that come from carefully selected dried beans that are rehydrated and boiled naturally to preserve flavor; chickpeas, lentils, peas, and baked beans also available

2023-2032, Allied Market Research

FOR MORE INFORMATION, VISIT www.gruppoladoria.it OR EMAIL commerciale.estero@gruppoladoria.it.

SHOW PREVIEW SB: How has the growth in private label sales in recent years impacted PLMA and how it interacts with its membership? Has there been a need to evolve the features and services it offers in the marketplace?

PD: Like every organization, over the past three years PLMA has strategically evolved to meet new challenges and seize opportunities that provide our membership with professional networking and development to benefit not only their companies but their personal growth and knowledge of our industry. We’ve expanded our online programming to accommodate the hybrid work setting and we actively listen to our board, committee members, and our retail council on what’s top of mind within their businesses. We have put a targeted focus on our digital communications to our members, the industry, and related industries around the world through our social media reach on LinkedIn and Twitter (now X).

SB: For those attending the 2023 PLMA Show in Chicago this year, what’s new? Which categories are seeing the largest growth in terms of number of companies exhibiting at the show?

PD: With a sold-out exhibit floor there’s a lot to talk about. Our international presence is exceptional. It comprises nearly 45% of the show floor and includes more than 30 national pavilions and represents nearly 60 individual countries. Overall, we’ve added nearly 260 exhibitors and should finish at 1,650 or more, which is an all-time record, and increased exhibit booths by 450. We’re pleased with the numbers.

There will be tens of thousands of innovative, on-trend products including authentic flavors and fragrances, sustainable, clean and ‘free-from’ in both the food and non-food categories. The non-food categories at the show will include household products, health and wellness, beauty and cosmetics, paper and plastic, pet care and kitchenware. Buyers and category managers will once again see baby diapers and wipes, as well as adult incontinence products and feminine hygiene. On the food side, there’s tremendous growth in authentic ethnic products and healthy food product offerings, prepared foods, as well as the expansion of wine and spirits.

To quote Anthony Aloia who champions our trade show enterprise, we’ve seen a “whopping” 40% increase in non-food exhibiting companies this year. His team doubled down on their research and efforts to reach those companies with products our visitors are looking for. As you walk the show

As an organization, PLMA believes collaboration is the path forward, whether it’s with product innovation, supply chain operations, or marketing.

— Peggy Davies, PLMA

16

Store Brands ● November 2023 ● www.storebrands.com

floor, we think you’ll be impressed by the expansion and the range of nonfood products being presented.

SB: There is clearly growth of international exhibitors. What is driving their desire to be part of the show?

PD: It’s the evolution of today’s consumer and their interest for authentic global foods, flavors, and ingredients. We’re truly a global community with technology driving this demographic shift. Authentic products are in demand such as wines from South Africa, cookware from Italy, Belgian chocolates, and sauces from South America are just a sampling of the thousands of products ripe for expanding retailers’ store brand portfolios to meet their shoppers’ wants and needs.

It goes back to your initial question of what’s going to continue the growth of store brands. Keeping an eye on the global consumer.

SB: What items of importance are on the top of PLMA’s checklist as we head into 2024?

PD: Of utmost importance is to learn from our members and retail partners their focus and challenges and then provide solutions and opportunities for their mutually profitable business growth. Locating manufacturers who are at the forefront of the developing trends will translate to exciting exhibitor expansion at next November’s trade show. Maximizing New Product Expo, within our Idea Supermarket area, showcases a curated display of innovative products which exhibitors are proud to bring to retailers’ attention at the show. In Show Navigator, the New Product Announcement section is used by exhibitors to spotlight their innovations in product and packaging. Next year, our International Salute to Excellence program will once again include private brand wines.

The judging, scheduled for March 2024, will call for nominations from retailers globally.

MADE

ITALYIN

NOVEMBER 12 • 14, 2023

Preview our1 exhibitors

FOOD & BEVERAGE

COMPANY

BOOTH

PAGE

ACETIFICIO MARCELLO DE NIGRIS

F1836

04

ACETUM

F1801

04

AGOSTONI - ICAM

F1718

04

AGRITALIA

F1709

05

AGROLEGUMI

F1706

05

ALIMENTA PRODUZIONI

F1736

05

ANDRIANI

F1800

06

ANTICO PASTIFICIO MORELLI 1860

F1738

06

AQUALY - LY COMPANY ITALIA

F1735

06

ARTE BIANCA

F1818

07

BERTOZZI - CASEIFICI GRANTERRE

F1825

07

BIA COUS COUS

F1823

07

BISCOTTIFICIO BELLI

F1740

08

BOCON

F1811

08

BONOLIO

F1727

08

CAMPO D’ORO

F1707

09

CASEARIA MONTI TRENTINI

F1708

09

CERRETO ORGANIC - TERRAVECCHIA

F1730

09

CLAS

F1827

10

COVALM SOC COOP AGRICOLA

F1828

10 10

DE ANGELIS FOOD

F1808

DE MATTEIS AGROALIMENTARE

F1710

11

DOLCERIA ALBA

F1711

11

F.I.R.M.A. ITALIA

F1702

11

FARMO

F1726

12

FATTORIE GIACOBAZZI

F1830

12

FAVA BIBITE

F1714

12

FREDIANI & DEL GRECO

F1833

13

FRUTTAGEL

F1807

13

FUDEX GROUP

F1814

13

GERMINAL GROUP - IL MANGIAR SANO

F1839

14

GIAS

F1805

14

GRUPPO MILO - GRAMM

F1703

14

INDUSTRIA ALIMENTARE FERRARO

F1733

15

LA CESENATE CONSERVE ALIMENTARI

F1824

15

LA RUSTICHELLA TRUFFLES

F1838

15

MACORITTO VALENTINO

F1810

16

MARGHERITA

F1831

16

MONTALBANO AGRICOLA ALIMENTARE TOSCANA

F1731

16

MONTALBANO INDUSTRIA AGROALIMENTARE

F1803

17

NATURELLO

F1840

17

NOVE ALPI

F1700

17

OLEIFICIO ZUCCHI

F1719

18

OLIVE LUCARELLI - LUCARELLI ALFERINO

F1725

18

OP COTRAPA 2000 SOCIETÀ AGRICOLA COOPERATIVA

F1705

18

ORTOVERDE SCAPA

F1728

19

PASTIFICIO FABIANELLI

F1723

19

PEDON

F1813

19

POLLI

F1701

20

RAFF

F1835

20

RISO ELLEBI

F1841

20

S.I.A. SOCIETÀ ITALIANA ALIMENTI

F1732

21

SACCHI TARTUFI INTERNATIONAL

F1741

21

SACLÀ

F1713

21

SALUMIFICI GRANTERRE

F1826

22

SALVIANI

F1739

22

SURMONT

F1819

22

TARTUFI JIMMY - LE VIE DEL TARTUFO

F1724

23

TEDESCO

F1834

23

TERRE DI PUGLIA

F1734

23

THE PERLA COMPANY - G.M. PICCOLI

F1806

24

UGO ANNONI - MARMO ROSSO

F1832

24

ULTRAMAR CAFFÈ

F1802

24

VERGANI SECONDO

F1809

25

CERTIFICATIONS

PRODUCT CATEGORIES

BOOTH

PAGE

CHEMICAL FLACER

H1613

25

DOMO

H1511

25

GIFLOR CLOSURE TECHNOLOGIES

H1513

26

LABORATOIRES PHYTO TECHNIQUE

H1612

26

PROFIMED

H1611

26

CATEGORIES

HOME & HEALTH

COMPANY

ENTRANCE 3829

PLMA

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1901 Escalator from Sky Hall

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812 5206

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Food Plaza

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PLMA Show Office

Handicap Ramp

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1762 1763 1764 1765 1766

1962 2062 2063

104

1474

2162

2362 2462

Men

Women

1768 1769 1770 1771 1772 1773

FOOD & BEVERAGE

BOOTH F1836

Acetificio Marcello De Nigris SS Sannitica 87 80023 Caivano (NA) T +390803735950 exhibition@denigris.it www.denigris1889.com CONTACT PERSON Fabrizio Cuomo sales@denigris.it

FOOD & BEVERAGE

Via Pertini 440 41037 Cavezzo (MO) T +39035410811 sales@acetum.it www.acetum.it CONTACT PERSON Kaylee Villane kaylee@acetum.it

FDA, BRC, IFS, Halal, Organic BRC, IFS, Halal, Organic, ISO 90001:2015

Based in the heart of Italy, ACETUM is the world’s largest producer of certified Balsamic Vinegar of Modena PGI.We also produce a complete range of both branded and private label specialty wine & cider vinegars and vinegar glazes; all available for retail, foodservice and industrial.

CERTIFICATIONS FDA, USDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

BOOTH F1718

Agostoni - ICAM

4

CERTIFICATIONS

BOOTH F1801

Acetum

FOOD & BEVERAGE

For over 3 generations our family has dedicated itself to the production of vinegar with passion in the search for the best product. A story began more than 120 years ago, when Armando De Nigris opened the first vinegar mill.

Our products are designed around the consumer to always be able to surprise.

Via Pescatori 53 23900 Lecco T +3903412901 sales@agostonichocolate.com www.icamcioccolato.com www.agostonichocolatepl.com

We are a bean-to-bar producer of premium all-natural chocolate (mostly bars and pralines). We secure superior quality fermented cocoa beans for our production of ingredients and finished chocolate through an exclusive Equal Partner Direct Buying program, in place in key origins since the 1970’s.

CONTACT PERSON

CERTIFICATIONS

Federica Sirelli fsirelli@agostonichocolate.com

FDA, USDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan, Fair Trade, Rainforest Alliance

FOOD & BEVERAGE

BOOTH F1709

Agritalia Centro Direzionale, Isola E2 80143 Napoli T +390817506111 marketing@agritalia.com www.agritalia.com CONTACT PERSON Leo Nucera marketing@agritalia.com

Since 1987 Agritalia is leader in private label programs and export of food products from Italy and Europe to North America. The core business is the four pillars of the Mediterranean diet: pasta, oil, vinegar, sauces. For pasta and oil, Agritalia covers about 6% of exports to the United States.

CERTIFICATIONS FDA BRC, Gluten Free, Kosher, Organic, Non-GMO

FOOD & BEVERAGE

BOOTH F1706

Agrolegumi Via Pendino 117 84010 San Marzano sul Sarno (SA) T +3908119093159 info@agrolegumi.it www.agrolegumi.it CONTACT PERSON Umberto Vollono uvollono@agrolegumi.it

As world’s leading producer of canned pulses, Agrolegumi is strongly export-focused and mainly producer under private label brands.

High quality standard has proved by BRC-AA+, IFS, Kosher, Halal, Smeta and Organic certs. As member of Elite network we’re committed to reaching the highest ESG values.

CERTIFICATIONS FDA BRC, IFS, Halal, Kosher, Organic, SMETA

FOOD & BEVERAGE

BOOTH F1736

Alimenta Produzioni Via del Progresso 4/6 47838 Riccione (RN) T +390541729427 info@alimentaproduzioni.it www.alimentaproduzioni.it CONTACT PERSON Alessandro Giammona export@alimentaproduzioni.it

NOVEMBER 12 • 14, 2023

Alimenta is a company located in Italy. We are present in all reference channels through a complete range of products: Large Scale retail trade, food service, and gastronomy. Our products: Pinsa (Roman pizza crust), Italian Piadina, Pizza bread, Napoli Pizza Crust, Fornarina, Bruschetta.

CERTIFICATIONS FDA, USDA BRC, IFS, Kosher, Organic, USDA Organic

5

FOOD & BEVERAGE

BOOTH F1800

Andriani Via N. Copernico - Zona PIP 70024 Gravina in Puglia (BA) T +390803255801 info@andrianispa.com www.andrianispa.com CONTACT PERSON Francesco Andriani f.andriani@andrianispa.com

FOOD & BEVERAGE

Via San Francesco 8 56020 Montopoli in Val d’Arno (PI) T +390571459032 morelli@pastamorelli.it www.pastamorelli.it CONTACT PERSON Giovanna Banelli giovanna@pastamorelli.it

FDA, USDA BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO

Since 1860, Antico Pastificio Morelli has been crafting extraordinary wheat germ pasta fusing tradition and innovation. Due to premium durum wheat, slow kneading, lowtemp drying, our pasta satisfies both classic and diverse preferences, using century-old craftsmanship to excel in niche markets.

CERTIFICATIONS FDA IFS, Gluten Free, Halal, Organic, NonGMO, Vegan

BOOTH F1735

Aqualy - Ly Company Italia Via Zona Industriale 5 50034 Sant’Adriano (FI) T +393270048046 info.it@lycompany.com www.aqualy.com CONTACT PERSON Federico Ragusa federico@lycompany.com

6

CERTIFICATIONS

BOOTH F1738

Antico Pastificio Morelli 1860

FOOD & BEVERAGE

Andriani SpA Benefit Corporation is considered one of the most important company in innovation healthy food.

We are the only Italian Pasta factory 100% gluten free and allergen free with an integrated multigrain Mill.

Ly Company - Aqualy is a B Corp headquartered in the heart of Tuscany. It specializes in the production of premium water in sustainable packaging. It employs a technologically advanced and environmentally friendly method.

Aqualy offers various sizes and the option to fully customize the product.

CERTIFICATIONS FDA IFS

FOOD & BEVERAGE

BOOTH F1818

Arte Bianca Via del Trifoglio 18/22 30175 Marghera (VE) T +390415384233 a.napolitano@artebiancagroup.it www.panpiuma.it CONTACT PERSON Massimiliano Anzanello a.napolitano@artebiancagroup.it

FOOD & BEVERAGE

CERTIFICATIONS FDA BRC, IFS, Organic, Vegan

BOOTH F1825

Bertozzi - Caseifici Granterre Via Polonia 30-33 41122 Modena T +39059414711 info.caseificigranterrespa@granterre.it www.bertozziamerica.com CONTACT PERSON Luca Bertozzi luca@groupmra.com

FOOD & BEVERAGE

Italian leader of no-crust bread since 1968. Innovation, technology, slow natural leavening and selection of the best ingredients for a wide and unique range of healthy and tasty bread with long shelf life. Without added sugar and no preservatives. All vegan. BRC, IFS, organic. € 40 Mio turnover.

Granterre, with Caseifici Granterre Spa and Salumifici Granterre Spa, is an agri-food group specialized in Italian cured meats and aged cheeses, which combines a largescale industrial capability and a wellestablished international presence with high standards of social responsability.

CERTIFICATIONS FDA, USDA BRC, IFS, Organic

BOOTH F1823

BIA Cous Cous SS Adriatica 1/A 44011 Argenta (FE) T +390532804917 commerciale@biaitalia.it www.biacouscous.it CONTACT PERSON Fabio Rossi commerciale@biaitalia.it

BIA SPA is known as the leader in couscous manufacture and package also for the most famous Private Labels. BIA is present in about 50 countries worldwide. BIA produces conventional, organic, gluten free couscous. BIA couscous can be ready in 5 minutes using hot water or in 20 minutes with cold water.

CERTIFICATIONS FDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Vegan

NOVEMBER 12 • 14, 2023

7

FOOD & BEVERAGE

BOOTH F1740

Biscottificio Belli Via dell’Albereto 26-32 50041 Calenzano (FI) T +390558825370 info@biscottificiobelli.com www.biscottificiobelli.com CONTACT PERSON Fabrizio Cesari export@biscottificiobelli.com

FOOD & BEVERAGE

Biscottificio Belli srl was founded in 1958 and produces authentic Italian biscuits: “PGI Tuscan Cantuccini” and “Semi Soft Baked large Biscotti”. Our production plant has two modern automatized baking lines, having an average output of about 800 kg of biscuits per hour.

CERTIFICATIONS FDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Vegan

BOOTH F1811

Bocon Via Montello 72 31053 Pieve di Soligo (TV) T +390438980130 bocon@bocon.it www.bocon.it CONTACT PERSON Julien Pillon julienpillon@bocon.it

Bocon is an Italian manufacturer of select frozen ready meals since 1987, focusing on traditional Italian recipes like Gnocchi, Risotto and Pasta.

For the last 13 years we have been a multi-categories trusted partner for US retailers thanks to a natural and homemade approach and tailored recipes.

CERTIFICATIONS FDA BRC, IFS

FOOD & BEVERAGE

BOOTH F1727

Bonolio Contrada Bordea 92019 Sciacca (AG) T +39092584500 bonolio@bonolio.it www.bonolio.it CONTACT PERSON Salvatore Russo Tiesi bonoliousa@gmail.com

Founded in 1934 by the Bono family, Bonolio is a master in crafting and distributing premium extra virgin olive oil. With deep Sicilian roots in olive cultivation, our range includes organic, PDO and PGI options, blending tradition and innovation to expand Sicilian olive oil’s global excellence.

CERTIFICATIONS FDA, USDA BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO

8

FOOD & BEVERAGE

BOOTH F1707

Campo d’Oro Contrada Scunchipane 92019 Sciacca (AG) T +39092580100 cd@campodoro.com www.campodoro.com CONTACT PERSON Francesco Marcocci marcocci@campodoro.com

FOOD & BEVERAGE

CERTIFICATIONS FDA, USDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan, Ecovadis

BOOTH F1708

Casearia Monti Trentini Via Zona industriale 1 38055 Grigno (TN) T +390461775800 casearia@montitrentini.com www.montitrentini.com CONTACT PERSON Stefano Viero stefano@montitrentini-usa.com

FOOD & BEVERAGE

Typical Italian Sicilian Specialty, Tomato Sauces, Pesto, Soups, Pates, Caponata, Antipasti, Castelvetrano Olives, Jam, Sweet Creams, Curds, Bruschetta, Organic products.

Casearia Monti Trentini is a family company that makes cheeses since 1925 in Trentino.The company produces 3 PDO cheeses as Grana Padano, Asiago and Provolone Valpadana and also other speciality cheeses as aromatized caciottas, drunken cheese, and many other tipical cheeses of the alps.

CERTIFICATIONS FDA, USDA BRC, IFS, Organic

BOOTH F1730

Cerreto Organic - Terravecchia Via G. Verdi 15 42043 Gattatico (RE) T +390522475811 info@cerretobio.com www.cerretobio.com CONTACT PERSON

Cerreto organic is based in Emilia Romagna, Italy. Since 1976 produces and packs organic grains, legumes, seeds, dried fruit, herbs and spices, ready to cook meals, soups.

CERTIFICATIONS FDA, USDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO

Massimo Cangiotti m.cangiotti@cerreto.bio

NOVEMBER 12 • 14, 2023

9

FOOD & BEVERAGE

BOOTH F1827

Clas Via Monte Pasubio 37 18027 Chiusanico (IM) T +390183529027 info@claspesto.com www.claspesto.com CONTACT PERSON Anna Occhi info@claspesto.com

FOOD & BEVERAGE

Via Fausto Coppi 37 60027 Osimo (AN) T +3907363712277 info@covalm.it www.covalm.it CONTACT PERSON Alessandro Prioli alessandro.prioli@gmail.com

FDA, USDA BRC, IFS, Organic, Vegan

Covalm is a leading company in the production and processing of vegetables intended for both the fresh and frozen markets. Over 600 grower members who works the land every day respecting nature, seasonality and environmental sustainability to provide a product of unquestionable quality.

CERTIFICATIONS FDA BRC, Kosher, Organic

BOOTH F1808

De Angelis Food

10

CERTIFICATIONS

BOOTH F1828

COVALM Soc. Coop Agricola

FOOD & BEVERAGE

Clas is a PL company in the industrial production of pesto and pasta sauces, certified IFS and BRC. Clas produces over 100M jars for important brands and distributors worldwide (70% of turnover from export). A flexible organization and a strong R&D meet any client’s taste and price target.

Via Olanda 2 37069 Villafranca di Verona (VR) T +390456305526 info@deangelisfood.com www.deangelisfood.com

40 years’ experience in the production of fresh pasta. Founded in 1983 in Verona from a small workshop, now boasts 4 production plants.

De Angelis Food has maintained its craftsmanship and ability to offer customized and innovative solutions.

CONTACT PERSON

CERTIFICATIONS

Cristina Armelloni carmelloni@deangelisfood.com

FDA BRC, IFS, Gluten Free, Vegan

FOOD & BEVERAGE

BOOTH F1710

De Matteis Agroalimentare Via Amoretta - Parco S. Nicola 6/E 83100 Avellino T +3908254212 info@dematteisfood.it www.dematteisfood.it CONTACT PERSON Luca Nava luca.nava@dematteisfood.it

FOOD & BEVERAGE

De Matteis Agroalimentare is one of the top 5 pasta manufacturers in italy. the plant combines both mill and pasta factory. The production includes more than 130 different pasta shapes and repices.

CERTIFICATIONS FDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

BOOTH F1711

Dolceria Alba Strada Vicinale delle Cappellette 8 10026 Santena (TO) T +390110625611 dolceria@dolceriaalba.it www.dolceriaalba.it CONTACT PERSON Carmela Lucariello c.lucariello@dolceriaalba.it

High quality frozen desserts from Italy, both for supermarkets, club stores and foodservice. Thanks to our maximum flexibility in meeting customer’s needs, to our longterm international experience and certifications, we’re devoted to PL brands and supply 65 countries all over the world.

CERTIFICATIONS FDA BRC, IFS, Halal, Rainforest Alliance

FOOD & BEVERAGE

BOOTH F1702

F.I.R.M.A. Italia Via Pavia 38/40 20835 Muggiò (MB) T +390392780485 info@firmaitalia.it www.firmaitalia.it CONTACT PERSON Stefania Sironi stefania.sironi@firmaitalia.it

F.I.R.M.A. ITALIA S.p.a. produces a wide range of dehydrated ready meals using typical Italian and international recipes under its own brand and under private label: pastas, spaghetti, risottos, gnocchi, lasagne, lasagnette, flavoured polenta and mashed potatoes, sauces soups, tortellini, flavoured cous cous and quinoa, ethnic dishes, etc.

CERTIFICATIONS FDA BRC, IFS

NOVEMBER 12 • 14, 2023

11

FOOD & BEVERAGE

BOOTH F1726

Farmo Viale E. Mattei 1 20003 Casorezzo (MI) T +39029029231 export@farmo.com www.farmo.com CONTACT PERSON Davide Venturi davide.venturi@farmo.com

FARMO is an italian Gluten Free Manufacturer with company owned manufacturing facilities and US subsidiary and warehouse. Offerings include GF Pasta in varied shapes with premium ingredients and high nutritional values, GF Baking Mixes, GF Bakery products. Expertise: Innovation, Production, Marketing.

CERTIFICATIONS FDA BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO

FOOD & BEVERAGE

BOOTH F1830

Fattorie Giacobazzi Via Giuseppe di Vittorio 28 41015 Nonantola (MO) T +39059546076 info@fattoriegiacobazzi.it www.fattoriegiacobazzi.it CONTACT PERSON Linda Milianta lmilianta@monarifederzoni.com

FOOD & BEVERAGE

CERTIFICATIONS FDA, USDA BRC, IFS, Kosher, Organic, Vegan

BOOTH F1714

Fava Bibite Via Per Novedrate 111 22066 Mariano Comense (CO) T +39031745282 commerciale@favabibite.it www.favabibite.it CONTACT PERSON Alberto Corti commerciale@favabibite.it

12

Fattorie Giacobazzi guides us in the ancient ritual of care and aging of Balsamic Vinegar of Modena, a product of excellence that is aged in precious vinegar aging area in Bomporto, where over 5000 barriques are resting in the quiet of the Modena countryside.

Fava Bibite is a family-run company based in Northern Italy, operating in the soft drinks business since 1955, a leading company specialized in filling glass and alu bottles. We are specialized in high quality production, combining the best ingredients with highest technology.

CERTIFICATIONS FDA, USDA BRC, Organic

FOOD & BEVERAGE

BOOTH F1833

Frediani & Del Greco Via di Coselli 19 Zona industriale Guamo 55060 Capannori (LU) T +390583403400 info@freoli.it www.freoli.it

Packaging and wholesale of olive oils.

CERTIFICATIONS FDA BRC, IFS, Halal, Kosher, Organic

CONTACT PERSON Nicola Giudetti n.giudetti@freoli.it

FOOD & BEVERAGE

BOOTH F1807

Fruttagel Via Nullo Baldini 26 48011 Alfonsine (RA) T +390544866511 segreteria@fruttagel.it www.fruttagel.it CONTACT PERSON

Fruttagel is an agricultural cooperative, produces fruit juices and drinks, plant-based drinks, tomato products, frozen vegetables, both organic&conventional.

CERTIFICATIONS FDA BRC, IFS, Kosher, Organic

Giorgio Alberani galberani@fruttagel.it

FOOD & BEVERAGE

BOOTH F1814

Fudex Group Via Reisera 17 10036 Settimo Torinese (TO) T +390118977834 fudex@fudex.com www.fudex.com CONTACT PERSON Tommaso Benadì tommaso.benadi@fudex.com

NOVEMBER 12 • 14, 2023

With over 30 years of experience in extruded food production, Fudex is the righ partner for innovative, healthy and natural products under your brand.

CERTIFICATIONS FDA BRC, IFS, Gluten Free, Kosher, Organic, Vegan

13

FOOD & BEVERAGE

BOOTH F1839

Germinal Group - Il Mangiar Sano Via Staizza 50 31033 Castelfranco Veneto (TV) T +3904231770 info@germinal.it www.germinalgroup.it CONTACT PERSON Elisa Zamperoni elisa.zamperoni@germinal.it

Gias Via Nazionale snc 87040 Mongrassano (CS) T +390984524711 sales@giasspa.it www.gias-srl.com CONTACT PERSON Gianluca Morrone g.morrone@giasspa.it

FDA, USDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

For over 50 years, we have been among the main leaders in the production of frozen foods. Our recipes combine traditional flavors and respect for raw materials with creativity and innovation, thus composing a high quality offer aimed at all distribution channels.

CERTIFICATIONS FDA, USDA BRC, IFS, Organic, Non-GMO, Vegan

BOOTH F1703

Gruppo Milo - Gramm Via Teologo Valente sn 70026 Palombaio (BA) T +390803735950 export@gruppomilo.it www.casamilo.it CONTACT PERSON Peppino Milo Milo export@gruppomilo.it

14

CERTIFICATIONS

BOOTH F1805

FOOD & BEVERAGE

FOOD & BEVERAGE

For over 40 years Germinal Group has specialized in the production of organic, functional, gluten-free and vegan products, for babies and adults, made with raw materials from controlled supply chains. Our 3 production plants are equipped to realize bakery products, fresh ready meals and pasta.

We are manufacturers of superior artisanal bronze drawn pasta and high quality savoury snacks.

CERTIFICATIONS FDA, USDA BRC, IFS, Halal, Kosher, Organic, Non-GMO, Vegan

FOOD & BEVERAGE

BOOTH F1733

Industria Alimentare Ferraro Via Bonagge 26/A 36065 Mussolente (VI) T +390424577117 info@pastamontegrappa.com www.industriaferraro.com CONTACT PERSON Sandro Consuma s.consuma@pastamontegrappa.com

FOOD & BEVERAGE

CERTIFICATIONS FDA, USDA BRC, IFS, Organic, Vegan

BOOTH F1824

La Cesenate Conserve Alimentari Via Cervese 364 47521 Cesena (FC) T +390547631150 info@lacesenate.it www.lacesenate.com CONTACT PERSON Fabrizio Rosso dircom@lacesenate.it

FOOD & BEVERAGE

Industria Alimentare Ferraro “Your Right Partner for Egg Pasta”.

We were founded in 1952 in Italy, a land where history and passion intertwine for the creation of a wide range of dry, fresh, ambient egg pasta and ambient and frozen ready meals both under our own brands and on behalf of third parties.

La Cesenate, leading producer of organic fruit in Italy, was established in Cesena in 1949. Clean agriculture and attention to the environment provide good and genuine organic products: fruit spreads and juices, tomatoes, plant-based beverages, cereals, legumes and baby food products.

CERTIFICATIONS FDA, USDA BRC, IFS, Halal, Organic, Baby Food

BOOTH F1838

La Rustichella Truffles Via M. Iaconelli 6 00030 San Cesareo (RM) T +39069588047 info@larustichella.com www.larustichellatruffles.com CONTACT PERSON Valeria Missori valeria@larustichella.com

La Rustichella Truffles is one of the most important truffle market leaders in the world. Its objective is to guarantee the highest level of craftsmanship, selecting carefully every ingredient to maintain the best quality of the products. Ours are the most curated and distinctive Italian products.

CERTIFICATIONS FDA, USDA BRC, IFS, Gluten Free, Halal, Kosher, Organic, Vegan

NOVEMBER 12 • 14, 2023

15

FOOD & BEVERAGE

BOOTH F1810

Macoritto Valentino Piazza Garibaldi 1 33082 Azzano Decimo (PN) T +390434647003 info@macorittovalentino.com www.imacoritti.it CONTACT PERSON Fabio Bettini f.bettini@macorittovalentino.com

FOOD & BEVERAGE

Our company was established in 1961 and is located in North East of Italy, we produce tasty breadsticks perfect to be combined with cheese platters, cold cuts and any other course. They are natural and genuine snacks to enjoy any time of the day. We select the best ingredients for best quality.

CERTIFICATIONS FDA, USDA, ICEA IFS, Kosher, Organic

BOOTH F1831

Margherita Via dell’Industria 11 31010 Fregona (TV) T +390438915081 info.mrp@margheritarepomodoro.it www.margheritarepomodoro.it CONTACT PERSON

Founded in 1991 as a family business, Margherita Srl is internationally recognised as a Italian manufacturer of Premium Quality hand made frozen and chilled pizzas and pizza’s snacks.

CERTIFICATIONS USDA BRC, IFS, Halal, Kosher, Organic

Eleonora Borgonovi eleonora.borgonovi@margheritarepomodoro.it

FOOD & BEVERAGE

BOOTH F1731

Montalbano Agricola Alimentare Toscana

16

Via Matteotti 46 51035 Lamporecchio (PT) T +390571729131 info@oliomontalbano.it www.terrenostre.oliomontalbano.it

We are dedicated to the bottling of high-quality extra virgin olive oils selecting and promoting only extra virgin olive oils with the most superb organoleptic characteristics.

Over the years, this has been the successful key to the steady growth of our business.

CONTACT PERSON

CERTIFICATIONS

Cappelli Daniele danielecappelli@oliomontalbano.it

FDA BRC, IFS, Kosher, Organic, ISCC

FOOD & BEVERAGE

BOOTH F1803

Montalbano Industria Agroalimentare Via Gerbamaggio 14 51035 Lamporecchio (PT) T +39057380041 toscana@montalbanofood.com www.montalbanofood.com CONTACT PERSON

Montalbano produces and sells vegetable appetizers, pickles, pesto and pasta sauces, tapenades and other vegetables italian antipastos. conventional, organic, vegan, kosher.

CERTIFICATIONS FDA BRC, IFS, Kosher, Organic, Non-GMO, Vegan

Umberta Oriana umberta@montalbanofood.com

FOOD & BEVERAGE

BOOTH F1840

Naturello Via Enzo Ferrari 6/8 36026 Pojana Maggiore (VI) T +390444764543 sales1@naturello.eu www.naturello.eu CONTACT PERSON Stefano Azzoni s.azzoni@naturello.eu

FOOD & BEVERAGE

CERTIFICATIONS FDA BRC, IFS, Kosher, Organic, Vegan

BOOTH F1700

Nove Alpi Via Fiorentina 419 51100 Pistoia (PT) T +390573986467 info@novealpi.it www.agluten.it CONTACT PERSON Carlo Stocco c.stocco@andrianispa.com

NOVEMBER 12 • 14, 2023

Naturello is an important and unique player in the plant-based food market, expanding rapidly overseas.

We pride ourselves on being the largest basil producer worldwide and a leading manufacturing partner for retailers in look for refrigerated pesto, pasta sauces and soups.

Nove Alpi fulfills all its customers’ requests, offering a very flexible service. With us is possible to obtain poured, extruded, stuffed, and even dry products of different weights with a varied selection of wrapping.

CERTIFICATIONS FDA Gluten Free

17

FOOD & BEVERAGE

BOOTH F1719

Oleificio Zucchi Via Acquaviva 12 26100 Cremona T +390372532111 rp@zucchi.com www.zucchi.com www.oleificiozucchi.com CONTACT PERSON Marco Bonati marco.bonati@zucchi.com

FOOD & BEVERAGE

Contrada Boschetto 49-53 04010 Rocca Massima (LT) T +39069664152 commerciale@olivelucarelli.it www.olivelucarelli.it CONTACT PERSON Sara Serafini s.serafini@passioneperilfood.it

FDA BRC, IFS, Kosher, Organic

Founded in 1949, Olive Lucarelli is one of the leading companies in the olive sector in Italy as specializes in the production of high quality table olives and lupins. More than 18 Italian cultivars are processed. Among these: Gaeta, Castelvetrano, Bella di Cerignola, Leccino and Taggiasca olives.

CERTIFICATIONS FDA BRC, IFS

BOOTH F1705

OP Cotrapa 2000 Società Agricola Cooperativa Contrada Cocchiato 87040 Mongrassano (CS) T +390984524711 sales@giasspa.it www.cotrapa2000.it CONTACT PERSON Gianluca Morrone g.morrone@giasspa.it 18

CERTIFICATIONS

BOOTH F1725

Olive Lucarelli - Lucarelli Alferino

FOOD & BEVERAGE

Originated in 1810 as a family business, Oleificio Zucchi is today a leading industrial and commercial player in the edible oil industry.

Its innovative approach and the high quality of its products, alongside its commitment to promoting and developing the industry, make Oleificio Zucchi a key player in the oil world.

OP Cotrapa 2000 is an organization operating in the Frozen vegetables production. Today it has 70 farmers from various Italian regions. The production follows well-defined cultivation methods, and traceability is safeguarded at every stage of production, from the field to the finished product.

CERTIFICATIONS FDA, USDA BRC, IFS, Organic, Non-GMO, Vegan

FOOD & BEVERAGE

BOOTH F1728

Ortoverde Scapa Strada della bruciata 16 60019 Cesano di Senigallia (AN) T +390716608222 info@ortoverde.eu www.ortoverde.eu CONTACT PERSON Alessandro Prioli alessandro.prioli@gmail.com

ORTOVERDE is an agricultural joint stock consortium company headquartered in the Marche region.

The company operates on domestic and export markets, producing and selling natural frozen vegetables, organic and conventional. We are able to produce frozen vegetables following customer requests.

CERTIFICATIONS FDA, USDA BRC, Kosher, Organic

FOOD & BEVERAGE

BOOTH F1723

Pastificio Fabianelli Via San Antonino 107 52043 Castiglion Fiorentino (AR) T .+39057565601 ivan@fabianelli.it www.fabianelli.com www.pastamaltagliati.com www.pastatoscana.it

Fabianelli produces pasta according to Italian tradition and quality since 1860 in Tuscany, Italy. Our pasta is distributed all over the world under own brands Fabianelli, Maltagliati and Pasta Toscana, premium brand and in Private Label in many countries. Certified BIO, FDA Halal, Kosher, BRC.

CONTACT PERSON

CERTIFICATIONS

Ivan Marino ivan@fabianelli.it

FDA, USDA BRC, Halal, Kosher, Organic

BOOTH F1813

FOOD & BEVERAGE

Pedon Via del progresso 32 36064 Colceresa (VI) T +390424411125 marketing.molvena@pedongroup.com www.pedon.it CONTACT PERSON

Pedon is a family-owned Italian company, global leader in legume-, cereal- and seed-based product solutions.

CERTIFICATIONS FDA BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO

Clara Palagiano clara.palagiano@pedongroup.com

NOVEMBER 12 • 14, 2023

19

FOOD & BEVERAGE

BOOTH F1701

Polli Via C. Battisti 1059 51015 Monsummano Terme (PT) T +39057295621 polli@polli.it www.polli.it CONTACT PERSON

CERTIFICATIONS

Davide Merli merli@polli.it

FOOD & BEVERAGE

FDA BRC, IFS, Kosher, Organic, Non-GMO, Vegan

BOOTH F1835

Raff Zona Industriale Prato Sardo Lotto 120 08100 Nuoro T +390784296075 commerciale@cuscinetticroccanti.it www.cuscinetticroccanti.com CONTACT PERSON Giampietro Daddi commerciale@cuscinetticroccanti.it

FOOD & BEVERAGE

RAFF srl was born in Sardinia and we have revisited the excellence of Sardinian cuisine in a modern key, offering the customer fast, tasty and genuine solutions like the Cuscinetti Croccanti: thin, puffy and crunchy “small pillows” of bread, obtained only from the best 100% Sardinian semolina.

CERTIFICATIONS FDA IFS, Organic

BOOTH F1841

Riso ElleBi Via Tommaso Vitale 79 80030 San Paolo Belsito (NA) T +393348651264 export@risoellebi.com www.risoellebi.com CONTACT PERSON Giovanni Paolo Iacomino giampaolo@risoellebi.com

20

Polli S.p.A. has been active in the sector of preserved food since 1872 on both national and international markets.

Polli produces typical Mediterranean and Italian vegetables in oil, in vinegar, sweet/sour, brine, sauces for pasta, Pestos, olives, Antipasti in oil.

Ellebi is the spelled acronym for the initials of founder Luigi Bifulco.His vision: to strengthen rice culture and supply chain in the South Italy. For this reason, after years in the north, he returned to Campania where he laid the solid foundation of RISO ELLEBI. CERTIFICATIONS FDA BRC, IFS

FOOD & BEVERAGE

BOOTH F1732

S.I.A. Società Italiana Alimenti Via P. Togliatti 20 63073 Offida (AP) T +390736888005 sia@siaspa.it www.societaitalianaalimenti.it CONTACT PERSON Maurizio Speca maurizio.speca@siaspa.it

FOOD & BEVERAGE

CERTIFICATIONS FDA, USDA BRC

BOOTH F1741

Sacchi Tartufi International Via Avogadro 19/B 61032 Fano (PU) T +390721830377 info@sacchitartufi.com www.sacchitartufi.com CONTACT PERSON Tamara Tiberi tamara@sacchitartufi.com

FOOD & BEVERAGE

Since 1986, Sacchi Tartufi embodies truffle excellence, uniting artisanal craftsmanship with cuttingedge technology. Our meticulous truffle selection thrives in an ideal microclimate, yielding top-tier gastronomic products.

CERTIFICATIONS FDA BRC, IFS, Halal, Kosher, Organic

BOOTH F1713

Saclà Piazza Amendola 2 14100 Asti T +390141397363 export@sacla.it www.sacla.us CONTACT PERSON Alberto Bretti ABretti@sacla.it

NOVEMBER 12 • 14, 2023

S.I.A. is Italy’s leading private label frozen food producer of Italian skillet meals, Pancakes, finger food and seafood meals. Amazing quality, made with simple, real ingredients, that are ready to eat in minutes. 9 production lines, 9 packing lines and 2 production facilities.

Established in Asti in 1939, the Company’s aim was to capture the bounty of the fertile region of in which it is still based today, to preserve it through the year for wholesale trade.

Saclà offers a range of products such as Pesto, Alfredo and Tomato Pasta Sauces, vegetables in oil.

CERTIFICATIONS FDA BRC, IFS, Organic

21

FOOD & BEVERAGE

BOOTH F1826

Salumifici Granterre Strada Gherbella 320 41126 Modena T +39059586111 info.salumificispa@granterre.it www.granterre.it CONTACT PERSON CMYK

GRAN TERRE

LOGO

LOGO GranTerre CMYK francesca.ferralasco@robilant.it

000000

Andrea Panzeri andrea.panzeri@granterre.it

02 12 2022

Granterre, with Caseific Granterre Spa and Salumifici Granterre Spa, is an agri-food group specialized in Italian cured meats and aged cheeses, which combines a largescale industrial capability and a wellestablished international presence with high standards of social responsability.

CERTIFICATIONS USDA BRC, IFS, 14001, 45001

La stampa colori allegata è il riferimento cromatico finale da ottenere. Il file che alleghiamo è da rilavorare in termini di calibrazione colore, sovrastampa e abbondanza. RA consiglia sempre di poter visionare una prova stampa prima della produzione definitiva in modo da poter ovviare ad eventuali problemi che potrebbero verificarsi in fase di stampa. Per la corretta visualizzazione e stampa dei font che compongono i testi riprodotti in esecutivo, è necessario disporre del software relativo. Tali font, infatti, non sono cedibili e la tipografia commerciale o qualsiasi altro service di stampa che li vorranno riprodurre dovranno poter dimostrare di essere in possesso di una licenza d’uso del software. Per ottenere la licenza d’uso dei software dei font, si raccomanda di rivolgersi a un rivenditore autorizzato.

Please note that this colour print-out should be considered as a colour benchmark. This file has to be reworked and checked as far as colour calibration, over print and bleeds are concerned. RA highly recomands to always share a colour proof/digital cromaline before final production in order to support in solving possible issue in repro phase. For the right visualization and printing of the font (s) of this file, it is necessary to own the relative software. These fonts are not transferable at the suppliers that will want to reproduce them.The suppliers must be able to demonstrate to own the license to use the software. To obtain the license to use the font software, it is recommended to contact an authorized dealer.

FOOD & BEVERAGE

BOOTH F1739

Salviani Via di Fonte Canoro km 5,370 00024 Castel Madama (RM) T +390774448430 commerciale@salvianisrl.com www.salvianisrl.it

With over one hundred years of history, we are one of the leading Italian companies in the table olives market. We deal with fresh olives seasoned and in brine packed in different sizes of pouches and trays and in eco-sustainable cups.

CONTACT PERSON

CERTIFICATIONS

Domenico Salviani commerciale@salvianisrl.com

FDA BRC, IFS, Kosher, Organic, ISO 9001, ISO 14001, Gaeta DOP

FOOD & BEVERAGE

BOOTH F1819

Surmont Via Cal Lusent 71 31040 Pederobba (TV) T +390423681981 info@surmont.it www.surmont.it CONTACT PERSON Nicola Sartor n.sartor@surmont.it

Production Leader IQF Frozen Ready Meals, Mushrooms, Vegetables: history of excellence, quality and innovation. Menu consists of dishes featuring authentic flavors: Risotto, Soups, Side dishes, Complete meals w/grains, vegetables. Wide range of mushrooms, asparagus, artichokes.

New: Authentic Italian Side dish.

CERTIFICATIONS FDA, USDA BRC, IFS, Organic

22

FOOD & BEVERAGE

BOOTH F1724

Tartufi Jimmy - Le Vie del Tartufo Via del lavoro snc 06026 Pietralunga (PG) T +390759460452 info@leviedeltartufo.it www.jimmytartufi.it

Tartufi Jimmy, founded in 1980, is today one of the leaders in the booming truffle business . Thanks to Marketing Support, never stopping Innovation, multichannel strategy and well settled organization the company is able to guarantee you high quality and competitive prices.

CONTACT PERSON

CERTIFICATIONS

Silvia Cecchini silvia.c@leviedeltartufo.it

FOOD & BEVERAGE

BOOTH F1834

Tedesco Via dell’innovazione tecnologica 194 Loc. Pierantonio 06019 Umbertide (PG) T +390755067762 customer@tedescogroup.it www.orelieteperugia.it CONTACT PERSON Maria Laura Bedini marialaura.bedini@tedescogroup.it

FOOD & BEVERAGE

Tedesco Group is an italian familyowned company with 3 production sites, exporting in more than 70 countries. We have a great variety of products in our portfolio (italian biscuits, Panettoni, croissant, savoury snack) and a long experience in Private Labels.

We are certified BRC, IFS, Organic, RA. CERTIFICATIONS FDA BRC, IFS, Organic, Rainforest Alliance

BOOTH F1734

Terre di Puglia Via Aristofane 27 76123 Andria (BT) T +390883886040 info@terredipuglia.it www.terredipuglia.it CONTACT PERSON Luciana De Bellis debellis@terredipuglia.it

NOVEMBER 12 • 14, 2023

FDA IFS, Halal, Kosher, Non-GMO, Vegan

Terre di Puglia manufacture Savory and Sweet snacks, also Organic and suitable for Vegans; such as Taralli, icon food that come from the ancient southern Italy recipe, crispy and baked rings made only with the finest ingredients (wheat flour, extra virgin olive oil, white wine and sea salt).

CERTIFICATIONS FDA BRC, IFS, Kosher, Organic, NonGMO, Vegan

23

FOOD & BEVERAGE

BOOTH F1806

The Perla Company - G.M. Piccoli Via Guglielmo D’Alzano 70 24022 Alzano Lombardo (BG) T +390354289610 info@italianpastryexcellence.com www.italianpastryexcellence.com CONTACT PERSON Francesca Piccoli francesca@gm-piccoli.com

FOOD & BEVERAGE

Via Spezia 106 43044 Collecchio (PR) T +390521800080 commerciale@gruppoannoni.com www.annonigroup.com CONTACT PERSON Tito Brindani brindani.tito@gruppoannoni.com

FDA BRC, IFS, Kosher, Vegan, RSPO

Solid family business determined to expand its commercial horizons offering fresh pork cuts and cured ham. Specializing in the processing of such products for over a century.

We want to make ourselves known and pleasantly remembered.

CERTIFICATIONS FDA, USDA BRC

BOOTH F1802

Ultramar Caffè

24

CERTIFICATIONS

BOOTH F1832

Ugo Annoni - Marmo Rosso

FOOD & BEVERAGE

Since 1988 we produce authentic Italian frozen bakery products with high quality European ingredients, free from GMO, improvers & hydrogenated fats. Freezer to oven.

Vegan and Kosher options. 100% customizable. We produce using 100% clean energy and we are BRC & IFS certified with the highest score.

Corso G. Matteotti 67 61032 Fano (PU) T +390721826330 sales@ultramarcaffe.com www.ultramarcaffe.com

Utramar Caffè Srl is an important Italian company that produces coffee in capsules compatible with the most widespread systems, completing it’s services with the Beverages Division, focused on the distribution of various kinds of drink.

CONTACT PERSON

CERTIFICATIONS

Francesco Uguccioni francesco.uguccioni@ultramarcaffe.com

FDA, USDA BRC, IFS, Halal, Kosher, Organic

FOOD & BEVERAGE

BOOTH F1809

Vergani Secondo Via Tacito 7 26100 Cremona T +390372434331 export@vergani.it www.vergani.it CONTACT PERSON Marina Gritta mgritta@vergani.it

Since 1881, Vergani is manufacturing typical Italian confectionery such as chocolate pralines and creamy eggs, nougat candies, mostarda (spicy candied fruit), and Marrons Glacés gorgeous Italian chestnuts. The company is located in Cremona, in the south of Milan. Certifications: BRC, IFS, RSPO, ISO. CERTIFICATIONS FDA BRC, IFS, ISO, RSPO, SMETA

HOME & HEALTH

BOOTH H1613

Chemical Flacer Loc. Bellaria 31/A 40036 Monzuno (BO) T +390516778202 amministrazione@flacer.com www.flacer.com

ADW Tabs and capsules, Machine Cleaning Tabs, Laundry Tabs and capsules, Laundry Antikalk Tabs, ADW & Laundry Powders, Oxy Powders, ADW Rinse Aid, ADW Liquid Cleaner Special Products in Tabs as well Bleach Tabs, WC Tabs, Oxy Tabs.

CONTACT PERSON

CERTIFICATIONS

Federico Azzolini export@flacer.com

ISO 9001 ISO 9001

BOOTH H1511

Domo Via del Progresso 15 61036 Colli al Metauro (PU) T +3907218797 info@domospa.it www.domospa.it/en CONTACT PERSON Alberto Bartolucci alberto.bartolucci@domospa.it

HOME & HEALTH DOMO is an Italian manufacturer of nonstick or ceramic coated aluminium cookware since 1991. We produce through robotic and automated lines to deliver the highest standards. Our cookware ranges cover all market segments-from entry to intermediate to top level-according to clients’specs.

Made in Italy CERTIFICATIONS ISO9001, ISO14001

NOVEMBER 12 • 14, 2023

25

BOOTH H1513

Giflor Closure Technologies Via Palù 9 36040 Grumolo delle Abbadesse (VI) T +390444380550 giflor@giflor.com www.giflor.com CONTACT PERSON Maximiliano Bettini m.bettini@giflor.com

BOOTH H1612

Laboratoires Phyto Technique

HOME & HEALTH Giflor Closure Technologies embodies Italian design, advanced tech, flexibility, top service, and ecoresponsibility. We produce plastic closures for cosmetics, personal care, OTC, and food in recyclable PP with 350+ colors, including foodapproved options. PCR, HDPE, and vegetal PE also available.

CERTIFICATIONS FDA BRC, ISO 9001

HOME & HEALTH

Via Enrico Mattei 7 20005 Pogliano Milanese (MI) T +393703625763 info@labophyto.it www.labophyto.it/en

Natural and organic certified cosmetics with personalised formulas for each client, even vegan. Our R&D with 20+ experts develops unique solutions, new procedures, and certifications.

Strong ties with eco-friendly packaging suppliers for sustainable options like recycled plastic.

CONTACT PERSON

CERTIFICATIONS

Stefano Tunesi stefano@labophyto.it

BOOTH H1611

ProfiMed Via P. F. Moia 86-94 20861 Brugherio (MB) T +390295343578 info@profimed.it www.profimed.it CONTACT PERSON Elena Ghelfi sales1@profimed.it

FDA Organic, Vegan, Cosmos, Ecocert, BDIH, ICEA, AIAB, CCPB, Peta Cerified Cruelty-free

HOME & HEALTH ProfiMed: Private Label dental floss leading manufacturer for major brands and retailers since 1985.

Feel safe to create your unique floss thanks to: in-house R&D, sustainable solutions, the widest range of raw materials, treatments and aromas, highest quality standards thanks to our certifications. 50M bobbins / year.

US Logistic Provider.

CERTIFICATIONS ISO 9001:2015, ISO 22716:2007, IFS HPC:2016, FDA 21 cfr 820

26

Notes

NOVEMBER 12 • 14, 2023

27

The Italian Trade Agency at PLMA 2023 The Italian Trade Agency (ITA) is the Italian Government Agency promoting the internationalization of Italian companies abroad and the attraction of foreign investment in Italy. ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy around the world.

The Italian Trade Agency works with Italian and foreign companies along with the local authorities and businesses via its worldwide network of 79 offices in 65 countries, linked to Italian embassies and consulates. ITA offices are the ideal gateway for enterprises willing to establish business relationships with Italian partners, from sourcing Italian products, to investment opportunities in Italy.

ROME

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33 East 67th Street New York, NY 10065 T. +1 212 980 1500 F. +1 212 758 1050 newyork@ice.it

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International Expansion As U.S. Private Label Sales Grow, New Opportunities Open For Overseas Suppliers

BY GREG SLETER

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etail buyers shopping the aisles of the PLMA 2023 Private Label Trade Show may notice this year’s event will have an enhanced international flavor.

According to PLMA, the Chicago event will feature more than 700 specialty food and nonfood exhibitors from nearly 60 countries in Europe, South America and Asia. Vendors from these countries will feature their products in more than 30 national pavilions on the show floor at the Donald E. Stephens Convention Center.

With the private label marketplace in the United States continuing to grow, so too do opportunities for international suppliers to find their way onto the shelves of leading retailers. Store Brands spoke with representatives from three international trade groups: Carmen Caballero, president of ProColombia; Marco Verna, commissioner with the Italian Trade Agency; and Joan Kimball-Morgan, senior trade director, Food Industry North America, with the Australian Trade and Investment Commission.

Each offered their insights on the unique products suppliers from each country offers and the opportunities to expand business in the U.S.

STORE BRANDS: How many companies from your country will be featured at this year’s PLMA Show in Chicago? How has the presence of companies from your country grown at the show in recent years?

CARMEN CABALLERO (COL): Colombia offers added value in categories such as cosmetics and personal care, household cleaning products and packaging, to meet the needs of companies that want to market their private brands. The country’s participation (at the PLMA Show) has been key in recent years to publicize this wide range of quality in chemicals, life sciences, and agri-food offer that we have. This year, Colombia will have its own country booth and will feature seven agrifood companies (Pulpafruit; Postobón; Pasta El Dorado; Tres Castillos; Productos Vicky; Nutrium; and Mountain Food). These companies offer added-value products such as sodas, energy drinks; processed fruits, pulps, compotes and sweets; gluten-free pastas; snacks; pallets; baked goods; flours, and cocoa. It is worth noting that we are also bringing five non-food products companies (Berhlan, Laboratorios LPS; Unibol; Macrolab; and Olfabrand). Colombia is proud to say it has an

Colombia touts its close promixity to key U.S. ports as a positive for doing business with suppliers in the South American nation.

outstanding offer in terms of home care, laundry care, oral care, skincare, fragrances, cleaning cosmetic solutions, and even paper products made from 100% recycled natural cellulose fiber.

MARCO VERNA (ITA): Italy’s participation at PLMA Chicago continues to grow year after year. This November at the PLMA Show in Chicago, retailers can discover Italy simply by visiting more than 90 Italian companies. The official Italian pavilions coordinated by our ITA Chicago Office will feature the production of 69 leading Italian producers, of which 64 companies will be in the Food & Beverage pavilion and five companies in our Home & Health pavilion. An additional 22 Italian producers will be exhibiting outside of our Food and Beverages pavilions.

JOAN KIMBALL-MORGAN (AUS): There will be around 15-20 companies from Australia on the show floor, either walking or exhibiting. Last year’s show was the first Australian Pavilion at PLMA and we continue to grow our presence and awareness of the opportunity for private label in North America for Australian private label suppliers.

STORE BRANDS: What are the opportunities within the U.S. private label sector that your organization sees for product suppliers from your country? www.storebrands.com ● November 2023 ● Store Brands

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SHOW PREVIEW CABALLERO (COL): Colombia is known for its rich agricultural diversity and innovative food processing industry, and it offers a wide variety of opportunities for U.S. private label brands. Colombian cocoa, for example, is renowned for its fine flavor and aroma profiles.

There is a growing demand for single-origin chocolates in the U.S., and Colombian cocoa fits perfectly into this trend. Colombia has a thriving fruit processing industry as well, which caters to the increasing demand for natural, healthy options in the U.S. And these are just a couple of examples for the agri-business sector.

In addition, as mentioned before, Colombia also offers a high diversity of products for U.S. private label brands in other industries, such as cleaning products, skincare and personal care, paper packaging products, and oral care solutions. Colombian companies have several advantages that make them well-positioned to succeed in the U.S. private label sector. The main advantage is that Colombian companies have access to high-quality raw materials and high-quality natural ingredients, which can be used to produce innovative and sustainable products. Colombian companies also have a strong track record of producing high-quality products that meet international standards. Lastly, our country has an unparalleled geographic

Colombia is known for its rich agricultural diversity and innovative food processing industry, and it offers a wide variety of opportunities for U.S. private label brands.

— Carmen Caballero, ProColombia

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SHOW PREVIEW location in the Americas, so logistics and deliveries are faster and more effective.

VERNA (ITA): Trends in the United States supporting authentic Italian products continue to be strong. Both private label and premium specialty items are growing even more dramatically in U.S. supermarkets. Consumer interest in “touring the world through food” has not diminished and Italian cuisine remains the preferred destination. Italy has always been known for its long-standing manufacturing traditions.

KIMBALL-MORGAN (AUS): Australia has innovation and product quality and meets the food safety requirements for private label opportunities in the U.S. Australia shares systems recognition on food safety that puts American private label buyers at ease when sourcing from our suppliers. By nature, our products are premium.

Our suppliers have world-class research and development and because of their geographical position in the world, they bring insights, flavors and formats that will innovate store brands in North America. I hear capacity is a major issue in sourcing. Our suppliers have capacity in many of the products/product categories that are experiencing capacity issues. Some of the suppliers exhibiting in the Australian Pavilion this year will have those products.

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STORE BRANDS: What types of products is your country best known for?

CABALLERO (COL): I would have to start with our worldwide acclaimed coffee. As a matter of fact, Colombia is in the top three largest exporters of coffee in the world. We are also known for our high quality cocoa, as 98% of the beans exported from Colombia are of Fine Flavor cocoa. Colombia is also well known for having a production of mainly (more than 85% of the total production) non-GMO sugar. In terms of both fresh fruit and fruit pulps or juice concentrates, we have a valuable offer as our country’s location and geography gives us the opportunity to have more than 360 fruit varieties found across our territories. In fact, Colombia has been named by the United Nations Food and Agriculture Organization (FAO) as one of the seven tropical countries with the potential to become a world’s pantry. Nonfood products are becoming increasingly popular among U.S. consumers, and Colombia is a country that can also match those needs. Colombian cosmetics, for example, are made with natural ingredients, and they are becoming increasingly popular among U.S. consumers. Colombian cosmetic companies are investing heavily in research and development to create new and innovative products that

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SHOW PREVIEW meet the needs of consumers around the world. Colombia is known for its cosmetic products due to a number of factors, including high-quality ingredients, affordable prices and traditional knowledge. There are also some cosmetic multinationals located in Colombia, making the country more known for producing these kinds of products inhouse. Colombia is home to a wide variety of plant species that can be used to manufacture many goods.

VERNA (ITA): Wines, pasta, olive oil, cured meats and cheeses, balsamic vinegar, gelato, pizza, baked products, espresso, non-alcoholic beverages, are just a few iconic foods that Italy is known for. Italy is synonymous with great food. Italian cuisine is renowned around the world for its rich flavors, fresh ingredients, and innovative combinations. Italy holds the world record in the number of protected designation of origin (PDO) and protected geographical indication (PGI) food and wine products with 818 protected geographical indications registered in Europe. PDO and PGI products represent the excellence of European agricultural food production and are both the result of a unique combination of human and environmental factors that are characteristic of a specific territory. This is why the European Union dictates precise regulations for their protection, creating specific quality

standard regimes that protect the good faith of consumers and with the purpose of giving producers concrete instruments for identifying and promoting products with specific characteristics in a better way, as well as protecting them from unfair practices.

KIMBALL-MORGAN (AUS): You name it, and Australia will most likely have it. They include, but are not limited to: • Premium Wagyu beef and lamb • Premium wine, craft spirits and beer • Coffee and tea.

• Grass-fed butters and cheeses.

• Sustainable fish and seafood such as bluefin tuna, octopus and lobster.

• Innovative packaged foods across all categories • Premium produce such as citrus, cherries and mangoes.

• Grains and oils

STORE BRANDS: What are the advantages of doing business with companies from your country?

CABALLERO (COL): The U.S. private label sector stands to gain numerous advantages by partnering with

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Store Brands l November 2023 l www.storebrands.com

SHOW PREVIEW Colombian companies in the food and beverage manufacturing sector. There are several reasons why. In terms of logistical efficiency, Colombia’s well-connected ports offer low lead times for shipping products to the U.S, with 19 direct routes from Colombia to key U.S. cities such as Philadelphia, New York, Los Angeles, Houston, and Miami. The convenient transit times, averaging around nine days and as short as four days, ensure that products reach the U.S. market swiftly. We also enjoy year-round agricultural production. Colombia’s equatorial location allows a steady supply of fresh fruit and other agricultural commodities such as sugar throughout the year, providing a reliable source for U.S. private label brands. In the same way, Colombian food and beverage companies maintain high quality standards, with a significant number of them being GFSI certified. This ensures that the products meet international safety and quality benchmarks, instilling confidence in US private label brands. The good thing is that despite the high quality of Colombian products, the manufacturing prices remain competitive. This cost-effectiveness can translate into better profit margins for U.S. private label brands.

VERNA (ITA): We share with U.S. retailers information about the additional business opportunities and profits Italian specialty products can deliver. We invite their buyers as guests of the Italian Trade Agency to attend Italy’s most important food & beverage trade exhibitions.

They can also avail themselves of the promotional funding available through our government agency. All of these advantages are at the disposal of interested U.S. retailers that can be accessed as a direct result of doing business with our Italian food & beverage producers.

KIMBALL-MORGAN (AUS): There are several advantages to working with product suppliers from Australia. One is capacity; food and beverage suppliers

Australia has innovation and product quality and meets the food safety requirements for private label opportunities in the U.S. — Joan Kimball-Morgan, Australian Trade and Investment Commission

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Store Brands ● November 2023 ● www.storebrands.com

Supplier Spotlight: Clay Dockery, Massimo Zanetti

BY GREG SLETER

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hat’s the view from the supplier side? As a busy 2023 nears its end, Store Brands wanted to get some insight from a leading private label supplier. Here, Clay Dockery, vice president of Corporate Brands at Massimo Zanetti, shared his thoughts on the current state of business and what’s ahead in 2024.

STORE BRANDS: As we close out 2023, how was business this year?

CLAY DOCKERY: It has been a very good year for private brands. While we certainly saw some challenging economic headwinds, the value proposition brought more households to our customers own brands.

SB: How is the current state of business different from this time a year ago?

CD: The biggest change we encountered in 2023 was more companies adopting hybrid schedules, which resulted in a reduction of meals eaten at home. A frequent statement heard was that a 3% decline in volume was the new flat.

SB: Currently, what are some of the greatest challenges facing the private label industry?

CD: The greatest challenges are attracting more SNAP dollars to private brands and a thoughtful approach to elevating private brands in the e-commerce platforms. Also, there is no question that we have moved on from the early ‘20’s need to maintain our current distribution and supply chain support to an era where product innovation and differentiation are critical for both retailers and the manufacturers with whom they work. There are expectations that consumers moving to private brands during difficult economic times will continue to purchase those products as the economy improves. By having a portfolio of products that provide unique consumer needs, the ability to maintain those consumers will only be greater.

SB: When looking toward 2024, what issues related to consumer behavior will be most important to watch?

CD: Pandemic era spending has ended and wages have not kept pace with inflation. Thus the value proposition (price and quality) will continue to resonate.

Meals consumed at home must be as fulfilling as those meals eaten away from home. Fulfillment comes with many different aspects from comfort foods to exotic offerings to simple preparation in meals will be critical.

SHOW PREVIEW across the country have capacity. With food safety, we share systems recognition with the U.S. Therefore, U.S. buyers don’t have to think twice about food safety. Also, our suppliers have world-class research and development and because of their geographical position in the world, they bring insights, flavors and formats that will innovate store brands in North America. Sustainability is also a strongpoint. From meat and seafood to upcycled food, sustainability is in our nature.

STORE BRANDS: Have there been any enhancements/changes made recently within your country to supply chain, business or other factors that make it easier to do business with companies in your country?

CABALLERO (COL): The evolution of Colombia’s business environment has made it increasingly attractive for U.S. companies, especially within the food and beverage manufacturing private label sector. For example, Colombia presents a viable alternative, with the U.S. looking to diversify its supply chain. The country’s strategic location and diverse agricultural offerings across multiple regions make it an attractive option. In terms of digital

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SHOW PREVIEW transformation, Colombia has been embracing it, which is driving increases in investment, particularly in the transport and logistics sectors, which boosts the efficiency and reliability of the supply chain and makes it easier for U.S. companies to source products from Colombia. Colombia has been working to encourage productivity across the territories, diversify its economy to strengthen our communities’ social and economic development, and consolidate a more comprehensive offer of added-value goods.

VERNA (ITA): Our Italian food & beverage producers know that the American market is the largest and most important market in the world. In their quest to effectively enter and compete, they have made a number of investments that range from securing the necessary product certifications that the U.S. market demands, which includes staffing English speaking personnel in their export departments. Many companies have established U.S. branch offices and are warehousing their products in U.S. facilities to faster, better, and more efficiently fulfill purchase orders without the need of shipping the product from Italy.

KIMBALL-MORGAN (AUS): Australian suppliers are constantly innovating through new technology.

Currently, there is also a favorable exchange rate which can serve as an advantage for U.S. buyers.

STORE BRANDS: When doing business with companies from your country, what are some important factors U.S. retailers need to know?

VERNA (ITA): Retailer private brands have witnessed a major expansion of premium and better-for-you offerings, accelerating growth and opportunity for Italian manufacturers. Many retailers have introduced new niche and department-specific brands and most have elevated betterfor-you brands to primary brand status. Our Italian Trade Agency has invested significantly in leveraging this opportunity through trade missions to Italy’s most important food related trade exhibitions, ongoing retailer partnerships and expanded trade show activities in the U.S. Our message and mission remain clear and simple: optimize opportunities for retailers importing Italian products.

KIMBALL-MORGAN (AUS): Our suppliers have the capacity, products, and innovation insights to drive growth in your brand. They are global suppliers who understand U.S. business practices and criteria. They know how important quality, food safety, consistency and communication and they respect the trust that is placed in them by choosing them as a partner. Australia is an excellent, low-risk and high-return choice for international sourcing.

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SHOW PREVIEW

IGA’s John Ross To Present Keynote Address Seminar schedule will focus on new opportunities and consumer insight

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ohn Ross, president and CEO of IGA, Inc., will be the keynote speaker at the Private Label Manufacturers Association’s trade show in Chicago.

Ross will speak during the morning of Monday, November 13, and offer his presentation entitled, “Economics, Global Retailing and the Opportunity for Private Label Growth.” He will focus on changes in consumer behavior based on global data from more than 6,500 IGA stores worldwide.

Ross will discuss how new shopping behavior will plot the course for the industry in the short run and guide investment strategies over the long haul.

Ross oversees domestic and global operations for IGA, the world’s largest independent supermarket network.

Other speakers scheduled for the annual trade show include: Sunday, November 12: • Marshal Cohen, chief industry advisor, Retail, Circana, “Retail Compression: Private Label’s Big Opportunity.” Learn how spending is creating unique opportunities for value in both lower and higher priced products.

Consumers today look for value not just as the lowest price. What areas are gaining momentum? Where will the consumer shift their focus to? Hear what is needed to engage retailers and consumers to get excited again.

• Kevin Ryan, founder/CEO of Malachite Strategy and Research, “Taste of Tomorrow: Forecasting the Future Forces Reshaping Private Label Food.”

Gain valuable insights into the forces driving change and uncover the opportunities for growth and innovation. Whether you are a retailer, manufacturer, or investor, this presentation will equip you with the knowledge to navigate the challenges and seize the untapped potential hiding just below the trend surface.

• Sara Williamson, Ph.D., assistant professor, Marketing, SUNY Old Westbury, will reveal key findings from PLMA’s new Gen Z Shopper Survey.

This session will shed light on the brand-related perceptions and behaviors among the most loyal and lukewarm consumers in this emerging generation of young shoppers. Whether you are a retailer, manufacturer, or investor, this presentation will equip you with valuable insights for branding and product innovation strategies.

• Laureen Schroeder, owner/founder of Bespoke Beauty Partners, “What’s Next in Beauty: Top Trends for Innovation.” Learn what is relevant for long term success in this category. In color cosmetics, discover what looks and brands to watch for beyond the current racks and learn some key differences in demographic consumer needs. You’ll also hear about global and channel “best in class” benchmarks in each category and discover the hot brands and ingredients for innovative solutions to drive your beauty business.

Tuesday, November 14, at the Retail Trends Breakfast: • Ken Harris, managing partner, Cadent Consulting Group, will identify many of the topics highlighted in the press today to provide a real-world view of what is truly happening with his clients.

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Store Brands ● November 2023 ● www.storebrands.com

Private Label Baby Products Sales Grow Dollar sales of private label baby products are increasing as high prices continue to impact consumers, according to the Private Label Manufacturers Association (PLMA).

According to Circana data from PLMA’s Unify+ business intelligence tool, dollar sales of private label baby wipes increased 11.1% to $634 million and disposable diaper dollar sales rose 10% to $646 million in all outlets for the 52 weeks ending Aug. 13. PLMA cited Kroger’s Simple Truth baby wipes, Walmart’s Parent’s Choice baby wipes, Amazon’s Mama Bear wipes and Topco’s Tippy Toes diapers as success stories in the category.

The year-over-year increases signal strong private label growth in the baby care segment ahead of the 2023 PLMA Private Label Trade Show.

“The Private Label Trade Show is the premier event for baby care essentials,” said PLMA President Peggy Davies. “It’s the place to discover all the must-have products for shoppers with babies and young children.”

Private label baby products such as Topco’s Tippy Toes assortment continue to grow.

SHOW PREVIEW

Retailers continue expanding their private label pet proudcts assortments.

Pet Products Category Stays Hot Fueled by the pet ownership-boom of COVID-19, the pet category is continuing to grow, with several retailers expanding their private label product offerings.

As a result, pet care products will be highlighted at the Private Label Manufacturers Association’s (PLMA) 2023 Annual Private Label Trade Show.

“The soaring retail sales reflect the high level of product innovation and line expansions in the private brand pet business,” said PLMA President Peggy Davies. “All types of products that cater to dogs, cats and other animal companions will be showcased at the 2023 Private Label Trade Show.”

According to Circana, store brand pet product dollar sales in all U.S. outlets surpassed $4.8 billion for the 52 weeks ending May 2023. Pet food sales were $1.5 billion, a 27.7% increase from the prior year; litter, $381 million, up 22%; pet treats, $635 million, a 21% gain; and pet supplies, $2.3 billion, a 7.3% uptick.

All of these product categories will be on display at the November show. With the humanization of pets being a key driver of sales, the show will feature value-added products like premium pet food, treats made with ingredients that provide weight, joint and urinary care, and more.

Plant-based product selections continue to grow at retail.

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Opportunities For Plant-Based Growth From Target’s Good & Gather meatless “chick’n” tenders to Albertsons’ Open Nature non-dairy chives & onion cream cheese, retailers are responding to plant-based shoppers in search of innovation, price and flavor.

That’s why plant-based foods and beverages will be featured at PLMA’s 2023 Annual Private Label Trade Show.

“This year’s exhibitors will unveil exciting innovations for retailers to expand their plant-based category offerings,” said PLMA President Peggy Davies. “Attendees will explore and sample great-tasting foods and beverages.”

The show will have a dedicated section of plant-based meat alternatives and entrees, including kebabs, jerky, meatballs, falafel, schnitzel, burgers and meat analogues. Plus, there will be alternative tuna and other fish; meat-free chicken nuggets, bacon, sausage, jerky and deli meats.

Also at the show: plant-based pasta, as well as non-dairy milk, cheese and yogurt.

Plant-based food dollar sales in the U.S. reached $8 billion in 2022, an increase of 6.6% from the previous year, according to data from SPINS reported by the Plant Based Foods Association and the Good Food Institute.

The market for plant-based meat is diversifying, with growing demand for alternative chicken, seafood, deli slices, meatballs and more, according to the report.

Plant-based milk is the largest category, rising 8.5% to $2.8 billion in sales. Retailers are growing their private brand assortments in this area. For instance, Target, along with its meatless “chick’n” tenders and other products, has a wide variety of Good & Gather private brand plant-based milks, including regular, unsweetened and vanilla almond milk; coconut milk and oatmilk.

Store Brands ● November 2023 ● www.storebrands.com

Albertsons Cos. recently launched new Open Nature plant-based private brand products at its banner stores. Among the new products: • Open Nature Dairy-Free Coconut Yogurt • Open Nature Non-Dairy Cream Cheese in Original and Chives & Onion • Open Nature Non-Dairy Shredded Cheese Alternative in mozzarella and cheddar blend.

Target’s new Figmit housewares collection.

Expanded Kitchenware Product Selection At PLMA Show Kitchenware products will have a bigger presence than in previous years at the 2023 PLMA Private Label Trade Show in Chicago.

Private brands are no stranger to the product category as retailers across a number of channels today carry an array of private and captured assortments in segments such as tableware, storage & organization, and kitchen electrics among others.

“At this year’s show, buyers will have access to exhibitor displays of today’s must-have kitchen gadgets, cookware, bakeware and much more,” said Peggy Davies, PLMA president. “It is the ideal place to discover all types of kitchen goods that meet the needs of consumers in search of convenience, durability and value.”

The expanding kitchenware section of the annual trade show joins a host of other non-food categories that will be on display. They include beauty and cosmetics, personal and selfcare, household and laundry, OTC pharmaceuticals, vitamins and supplements, and pet care.

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GROCERYSHOP 2023

PRIVATE LABEL A HOT TOPIC AT GROCERYSHOP MORE CONSUMERS ARE TURNING TO STORE BRANDS AND FINDING PRODUCTS THEY LIKE

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By Zachary Russell

he multitude of challenges facing consumers in 2023 as they shopped for groceries has seen the nation’s largest food retailers expand private brand programs and implement other initiatives to help their shoppers make ends meet.

As the year rapidly comes to a close, leading chains are looking ahead to 2024 in an effort to identify the big issues that will face their shoppers as well as their respective businesses. During GroceryShop 2023 in Las Vegas, officials from the nation’s top retailers shared insight on several key issues ranging from inflation to sustainability and how each impacts what consumers are buying.

Erica Thein (center) of Target, discussed the retailer’s private label efforts.

Target Exec Talks Private Label F&B Success In an increasingly competitive grocery market, a strong assortment of private brands can often be a driving factor in where consumers decide to shop.

During a Groceryshop panel on bringing value to budget-conscious shoppers, Erica Thein, vice president of Food & Beverage Owned Brands at Target, discussed the retailer’s approach to creating differentiated private label products in categories across the store.

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“What we know is that value is more important for our guests now than ever before, and that’s why a key part of our strategy is developing a trend-forward and curated assortment of national brands we know our guests love alongside differentiated own brands,” she said. “We know it’s critical that we have opening price points that are incredibly compelling, that we are leveraging differentiated owned brands to deliver value and that we’re leveraging really strong promotions to engage our guests.”

Minneapolis-headquartered Target

Store Brands ● November 2023 ● www.storebrands.com

boasts 45 private brands across the store, with only three being in food and beverage: Favorite Day, Market Pantry and Good & Gather. Thein said that Good & Gather’s roughly 2,500 product offerings generated more than $3 billion in sales in 2022.

“It’s [Good & Gather] a brand that our guests can trust, and we are focused on that trend for curated assortment,” she said. “It’s the combination of national brands that we know our guests love and are looking for, but also our own brands that are highly differentiated and high quality.”

Thein noted one recent expansion of Target’s food and beverage offerings has been private label meal kits, as convenience remains a top concern for consumers. Good & Gather also recently expanded into the baby and toddler space with a collection of clean-ingredient snacks.

Another area of focus for Target’s private label assortment has been sustainability. The retailer’s Target Forward initiative aims to have private brand plastic packaging, recyclable, reusable or compostable by 2025, with Thein noting that sustainable products are just as important as the packaging they are sold in.

“We are partnering with stakeholders to build out responsible sourcing guidelines for key materials and ingredients such as palm oil, coffee and seafood,” she said. “Sustainability is really critical for Target and part of what’s driving that is it’s also important to our guests.”

She added, “What has led Target to be so successful is what will lead us to success for the next decade.This is understanding what our guests want, and what our guests need.

GROCERYSHOP 2023 84.51° Talks Private Label Growth, Consumer Behavior

Kroger CEO Rodney McMullen.

Kroger CEO Talks Competitive Landscape, Attracting Consumers The Kroger/Albertsons merger remains a much-watched story across retail. During GroceryShop, Kroger CEO Rodney McMullen discussed the proposed merger, the competitive grocery landscape and other hot topics.

While announced in 2022, the merger between Kroger and Albertsons recently moved into a new phase following the grocers’ agreement to divest more than 400 locations in 17 states and Washington, D.C. to C&S Wholesale Grocers. The deal also includes eight distribution centers, two offices and five private label brands. McMullen said that the deal was made possible by C&S having a “clean balance sheet” and operating at scale, in addition to recognizing the labor contracts of Kroger and Albertsons workers.

“C&S committed to recognizing labor contracts day one, and that was a commitment that we had made to the union,” he said. “We had talked to dozens of potential buyers, some of those were non-union players, some were union players.”

On the consumer side of the business, McMullen said Kroger’s customer base has bifurcated into two categories amid high food prices: those who are under economic stress and those whose buying habits have remained fairly unchanged. For the first group of consumers, buying sale items and private label products are key, he said.

“It’s people that are generally working, but their wages haven’t kept up with inflation,” he said. “And you see aggressive changes from that customer base in terms of buying smaller product sizes, going to Our Brands, cooking at home more…anything they can do to stretch their budget.”

McMullen said promotions and a strong assortment of fresh products are also key for attracting and keeping customers.

“You’re doing everything you can to make sure the customer understands the value for their money,” he said.

“We’re very confident when somebody takes the time to look at cost per ounce, but in some areas what we found was customers were buying certain items because of a particular dollar point.”

High food & beverage prices are continuing to impact most American households, leading many to increasingly purchase private label items.

According to 84.51°’s September Digest report, 64% of households surveyed said they were “extremely concerned” about inflation, a decrease of 2% compared to September of 2022. Only 17% of those surveyed said they were “very comfortable” with the current state of their finances.

At Groceryshop, Store Brands spoke with Barbara Connors, vice president of Strategy and Acceleration at 84.51°, Kroger’s retail analytics agency. She spoke about the consumer outlook heading into next year, and how retailers can use private label products to attract customers looking for savings.

Store Brands: Looking at the state of grocery this year so far, what has been the big story or major takeaway for you from a consumer standpoint?

Barabara Connors: The big headline this year has been around inflation. And as we think about how that has impacted consumer behavior, in 2023 we’ve been in sort of a state of sustained inflation, whereas last year there was uncertainty Barbara Connors around how long it would last.

What we’re seeing this year is that customers are really savvy and creative and find a lot of different ways to stretch their dollars to save money and get what they want. The top behaviors continue to be looking for sales, deals and coupons more frequently, sitting above 60%, and that’s been sustained throughout the year, which tells us that customers want to continue buying the same brands and products that they love, they just want to be able to get it at a more affordable price. However, more than 50% of customers are willing to trade to private label brands.

We see this behavior is certainly prevalent, and it is also varied across categories. There are some categories where customers are more willing to trade to private label, and there are other categories where they’re much less willing. The categories where we’re seeing more willingness to trade are in things like frozen, shelf-stable or canned goods, household cleaning and even over-the-counter medicine. Categories where customers are much less inclined to trade a private label are in pet, beauty, personal care and beverages.

SB: Do the categories where customers are more or less likely to trade to private label products change over time or have they stayed fairly consistent?

BC: I will say that the categories where they’re less inclined, the ones I listed, are ones that we also see that there is a high level of brand loyalty. So, while there’s certainly personal preference, the categories around www.storebrands.com ● November 2023 ● Store Brands

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GROCERYSHOP 2023 beauty, personal care and beverages are also the categories where you historically and continue to see really high brand loyalty.

SB: Private label has seen a resurgence in the past two years. Do you expect that trend to continue into next year as long as food inflation remains high?

BC: I do. And in addition to inflation, we now have coming up on us as student loan repayments. And so those are about to resume next month in October, and we just did a study with consumers this month and found that of those that say they have student loans currently, about 70% of them had not been making payments on them during this period of forbearance and 50% of them, so half, are very concerned with the ability to meet a monthly budget when those repayments start again next month.

So you’re going to have these two compounding factors.

If you still have inflation and then there’s now an added constraint to a large portion of the U.S. population that’s going to have to start making student loan repayments, it’s going to be an extra incentive or reason for customers to continue to look for more affordable options for the products that they buy.

SB: Kroger recently introduced the Smart Way collection, and then they have the Private Selection brand of

items, which are a little bit more gourmet. What is the value of having a tiered selection of private label products?

BC: It gives customers more options and it gives the retailer an opportunity to connect with different customer groups with different value propositions. So across Kroger’s Our Brands portfolio, there are not only tiers in terms of the price, but also with Simple Truth, the natural and organic line, you have an opportunity to then meet different customer’s needs based on what they prioritize.

Kroger’s Our Brands portfolio operates like a national brand in many ways. Having that variety of portfolio is important to have a healthy, sustainable business.

SB: As you mentioned, value will be important for a long time, but what shoppers end up buying can change.

How do retailers stay ahead of the curve with this evolving consumer behavior?

BC: The best thing you can do is monitor consumer trends and listen to the voice of the customer and understand what their current needs are and anticipate what their future needs will be. And you can do this through a combination of behavioral insights, so looking at transactional data and understanding what is in customer’s baskets and how they are purchasing as the frequency with which they’re buying. Are they switching to different categories or different brands and what is happening?

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Store Brands ● November 2023 ● www.storebrands.com

RETAIL SPOTLIGHT

JCPENNEY BOOSTING PRIVATE LABEL ASSORTMENT THE DEPARTMENT STORE’S CHIEF MERCHANDISING OFFICER MICHELLE WLAZLO SHARES INSIGHT ON THE RETAILER’S EFFORTS TO MEET CUSTOMER NEEDS THROUGH DEVELOPMENT OF PROPRIETARY COLLECTIONS.

I

By Greg Sleter

t’s been a rebound year for JCPenney as the department store retailer has invested time and resources overhauling its product assortment, which includes the debut of several private label and exclusive collections.

The most recent is the Abbott Elementary apparel collection inspired by the popular television series. Volume 1 of the assortment features 50 pieces with nearly all items priced at less than $100 and more than half of the collection priced at less than $50.

The limited-time assortment includes colorful, patterned and neutral sweaters, jackets, dresses, knitted tops and woven shirts for men and women in inclusive sizes. Items in the line are available online and in select stores.

Additionally, the retailer unveiled a plan to reinvest more than $1 billion into the company. The initiative calls for JCPenney to spend the funds to enhance its digital capabilities, in-store physical and technology upgrades and merchandising operations. The retailer also detailed its new customer strategy and brand proposition “Make it Count,” which will include expanded adaptive private label apparel options for those with disabilities.

With development of private label collections a key pillar in JCPenney’s plans moving forward, Michelle Wlazlo, the retailer’s chief merchandising officer, spoke with Store Brands about the department store’s efforts to boost its own brand product collections.

STORE BRANDS: There has been a lot of product development activity at JCPenney with new private label collections. What is driving this effort?

MICHELLE WLAZLO: JCPenney has long been at the fore-

front of private brand development. It’s a continual effort – we never want to remain stagnant. We have focused on refining our brands and are pleased at where we are today. Above all, our goal is to provide our customers with a wide assortment of affordable, inclusive brands through both our private and beloved national brand partners.

SB: What steps does JCPenney take to market and educate its shoppers about the key features of its private label products?

JCPenney’s new Abbott Elementary apparel collection

MW: We are particularly proud of the quality of our private brands and how that shows through our consistent five-star reviews. We pay close attention to these reviews and take every effort to educate our associates and customers about the quality of and story behind each product.

When customers are shopping online, we focus on calling attention to specific features of products and descriptions to make sure that quality story really shines through.

SB: When developing private label collections, what is the mindset of JCPenney’s design teams as it works to develop products that are something more than me-too items?

MW: Everything we do is for our customers. We review

our assortment constantly and if there is something that our customers want, we make every effort to bring it to them. Our design team also takes great care to ensure the aesthetic of each private brand stays true to its DNA, even as they evolve. For example, Liz Claiborne has a very strong design aesthetic, as well as other brands like a.n.a and St. John’s Bay. We make sure to stay true to the roots of these brands while making updates to keep up with our customers’ wants and needs.

SB: How has development of proprietary product collections allowed JCPenney to reconnect with www.storebrands.com ● November 2023 ● Store Brands

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RETAIL SPOTLIGHT customers that may have not shopped the retailer in recent years due to some of the challenges the company faced?

MW: We are focused on serving working families across

America. Over the past few years, we have been deliberate about reconnecting to our customers and responding to their feedback. We’re confident in that approach because we see our focus and reinvestments working. Since 2020, we’ve introduced or relaunched more than 25 private apparel and home brands. We’ve seen that these brands and products really connect with our customers – not only are they highly rated and reviewed, but are affordable for customers who don’t want to make the choice between quality and affordability.

SB: How are these new collections helping to attract a new generation of consumers that may not have been JCPenney shoppers in the past?

MW: Strategic partnerships are an important aspect of how

we will continue to surprise and delight our customers. It’s truly important to us to partner with those who also love and believe in JCPenney and our customers. While we are thrilled to be seeing new customers shop at JCPenney, it’s important for us to keep both new and existing customers in mind. Our ultimate aim is to deliver them outstanding selection, unmatched product quality, amazing value and compelling experiences.

SB: With the new Abbott Elementary line, what was the motivation in developing a line of products marketed toward teachers?

MW: JCPenney has always stood with our communities

and teachers are some of the biggest role models who are not only helping their students every day, but also building up their own communities every day. This collaboration with “Abbott Elementary” was inspired by and celebrates our commitment to these special role models. We designed this collection listening to what our teachers needed for both in and out of the classroom, but it’s really for anyone looking for everyday professional yet casual styling.

The versatile silhouettes are quality easy-wear, easy-care items that can be seamlessly mixed-and-matched all at a value. This collection will allow everyone to take on their day with confidence and make every day and dollar count.

SB: Will there be other lines developed for a specific customer group?

MW: I can’t say if we are or will develop other lines for

other communities, but I can say our priority is looking for new ways to better serve our customers and giving them the attention, value, quality, choice and experience they deserve.

SB: Will we see continued growth of private label products across the store?

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Store Brands ● November 2023 ● www.storebrands.com

JCPenney earlier this year launched a new collection with Jason Bolden.

MW: JCPenney has been around for more than 120 years and has always been a leader in private brands – many that we carry have been with us for decades. We’ll continue to evaluate and evolve those brands and ensure they deliver on what our customers have told us what matters to them: belonging. They want fashion that fits them right and they feel right in, and a shopping environment where they feel at home.

SB: What has been the response from customers to the new initiatives JCPenney has launched recently?

MW: Over the past 12 months, JCPenney has made signifi-

cant progress on the business to better serve diverse, working families, and we know it’s working. We’ve seen an increase of more than 5% in customer shopping frequency and are gaining market share in key categories, including men’s and women’s apparel. We are also extremely proud of the launch of JCPenney Beauty, which completed its launch in May and has been rolling out a one-of-a-kind inclusive shopping experience for every JCPenney shopper in more than 600 doors across the country and online.

The customer feedback has been great and is absolutely a bright spot for us.

SB: You have been with JCPenney since 2019. How has the company evolved over that time?

MW: Beyond all of the incredible efforts by the team,

we have really evolved our portfolio of private brands, launching multiple inclusive and adaptive brands across apparel and beauty and introducing impactful partnerships, including the collaborations with designer Prabal Gurung this spring and stylist Jason Bolden last month.

We also announced our multi-year self-funded reinvestment plan in August, which included significant enhancements in our digital capabilities, upgraded merchandising tools and operations and refreshed in-store to give our customers a seamless and rewarding shopping experience they want and deserve.

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