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Lowe’s makes room for aging in place
from HBSD-1121
by ensembleiq
Livable Home for aging in place
Lowe’s has launched a multi-year commitment to become the leading retail destination for aging-in-place and life-change solutions. And it teamed with the AARP for help.
Through the new Lowe’s Livable Home program, the retailer will offer a combination of expertise, services and products. Included in the new program is an online and in-store collaboration in customer education with AARP, the organization dedicated to serving people 50 years and older.
According to AARP, less than 1% of U.S. homes have specific features needed to support aging in the home, while 77% of people aged 50 years and older would like to stay in their
Livable Home at Lowe’s features aging-in-place products and AARP signage.
current home as long as possible. Many lack the expertise or resources to adapt to their home.
“Nearly every family in America at some point, including my own, faces the important and often intimidating responsibility of preparing a home for life’s changes,” said Marvin Ellison, Lowe’s chairman and CEO.
The type of relevant projects range from low-threshold shower installation to installations of grab bars to temporary or permanent stair lifts and ramps.
Part of the new program is Lowes.com/ LivableHome, which includes a virtual library of articles and videos. AARP will help create online content and will also assist in associate training.
In-store enhancements are underway now in nearly 500 stores in some 50 metro areas. The rollout is expected to continue expanding throughout 2022.
