CBD News

CBD Living is adding to its line of CBD topicals with its CBD Living Lotion line. Offered in five scents — Relaxing Lavender, Soothing Eucalyptus, Refreshing Coconut Lime, Zenful Amber Bergamot and Calming Unscented — the lotion contains 200 mg of broad spectrum nano-CBD per 8-oz. tube.

The lotions join CBD Living’s topical offerings, which include bath bombs, bath salts, soap, salve, massage oil and its Freeze Roll-On.

“Our topicals line is a best seller for a reason,” said CBD Living COO Sean McDonald. “All our topical products are lightweight, nongreasy and use natural ingredients. In addition, they are manufactured using our proprietary skin retention technology, which allows nutrients to better absorb through the layers of the skin, and stay on the skin longer, for lasting relief.”

The Corona, Calif.-based company said its THC-free products are made with organic hemp grown in Oregon and Colorado.

Yooma Wellness subsidiary Socati is working with U.S. pet cannabinoid company Super Snouts to bring a line of USDA Certified Organic, water-soluble CBD tinctures for pets to market.

The companies said the collaboration combines Socati’s expertise in ingredient manufacturing and product formulation with Super Snouts’ innovation, experience and pet industry knowledge.

“We believe that water-soluble CBD drops are a great mechanism to deliver CBD to pets,” said Christy Love, co-founder of Super Snouts. “The drops can be mixed with food at mealtimes while the absorption of water-soluble ingredients continues to work in water-soluble environments in pets’ bodies. Most CBD pet products are oil based, but for absorption of edible CBD oil-based products — via the oral mucosal membrane — dogs are required to hold the oils in their mouths. Anyone who has dogs will know that asking them to hold food or liquid in their mouths for any length of time isn’t just impractical; it’s impossible.” The product — sold in 90-, 150-, 300- and 600-mg bottles — contains USDA Certified Organic, broad-spectrum hemp and comes in a vegan chicken flavor. “Innovating new and unique CBD products that better suit their users — whether those are pets or people — is an exciting business to be in,” said Mark Elfenbein, Socati chief revenue officer. “We’re very privileged to work with many of the most progressive CBD brands in the market, including Super Snouts, and look forward to continuing to leverage our formulations capabilities to help create next-generation products that move the market forward and provide users with great experiences.” Mile High Labs has tapped a veteran clinical nutrition, dietary supplements and functional food industry executive to its C-suite. The Broomfield, Colo.based company has named Doug Lynch its chief commercial officer, bringing more than 25 years of experience to the manufacturer of hemp-derived cannabinoid ingredients and finished products.

In his role, Lynch will spearhead the company’s sales, marketing and product strategy efforts.

“I’m proud to be joining the exceptional team at Mile High Labs during what I view as a pivotal time for the company,” he said. “Cannabinoids, for now more specifically CBD, have quickly become an integral part of overall consumer healthand-wellness routines. Hundreds of global and domestic consumer companies are testing pilot products, developing new formulations and eagerly preparing for anticipated clarity in regulations. Premium brands are looking for the highest quality, best-in-class consumer solutions that deliver better experiences. I’m excited to welcome brand partners to Mile High Labs, and I look forward to continuing to work with them in facilitating a successful entry into this high growth category.”

Lynch’s background includes executive positions in global technical and consumer product sales, as well as product development, business development and marketing. Over the course of his career, he has worked with such products as dietary supplements, medical and functional foods, cosmetics, animal nutrition, and proprietary active ingredients. He led the development of the first vitamin brands for Walmart and Sam’s Club e-commerce, and the first dietary supplements for Estée Lauder.

“Mile High Labs has championed quality and innovation since its inception, and I’m thrilled to be contributing to its important mission,” Lynch said. “I look forward to playing a key role in our global strategy as we grow our business, and delivering truly novel consumer goods that delight and excite our customers, and in turn, inspire their customers as well.”

CBD watchdog site Leafreport has picked the brains of pet owners, finding fully half of them using CBD for their pets. Among those surveyed, 50% said they were using CBD for their cat or dog, and 74% of those who use it said they would be likely or very likely to recommend pet CBD products to other pet owners.

The survey of 1,448 pet owners found that 38% of those who used CBD on their pet did so because their veterinarian recommended it. The main uses were for easing a pet’s anxiety or stress (44%), and the most popular delivery format was pet edibles used by 53% of those giving CBD to their pets. Sixty-seven percent of CBD users said it had resulted in moderate to great improvement in their pets.

More than 70% of consumers who use CBD for their pets said they make their purchases online, with 38% saying they bought it in a physical store.

“For many of us, our pets are beloved members of our family, worthy of the highest level of devoted care and attention,” said Lital Shafir, head of product at Leafreport. “Although the research on the use of CBD in pets is still relatively low, many pet owners appear to be convinced of its efficacy. This is interesting because our previous research has shown that many vets support the use of CBD for inflammation, pain, seizures, allergies and anxiety in pet populations too, emphasizing its low side-effect profile. Our aim with regular reports such as this is to help consumers become more savvy about CBD and its potential benefits.”

Leafreport launched the survey via SurveyMonkey, with questions targeting U.S.based pet owners. To read the full report on the survey, visit Leafreport.com/eduction/ cbd-for-pets-survey-what-do-pet-owners-really-think-about-pet-cbd-products-12531.

Despite its roots that stretch back 115 years, the current version of Dr. Scholl’s has only existed for a few years. After going through several carve outs and acquisitions since the 1980s, the brand — acquired by Yellow Wood Partners in 2019 to become the stand-alone Scholl’s Wellness — was reunited earlier this year with its global counterpart, Scholl.

After experiencing so many changes and coming under new ownership, the brand wanted to come out strong in innovation in its latest iteration, said Katie Godbout, senior vice president of marketing at Scholl’s Wellness.

“We really wanted to come to the market and bring innovation across a number of different foot care segments,” Godbout said. “Part of that effort was that we had a lot of really good ideas that we thought would resonate well with consumers. But beyond that, we also wanted to show up as a kind of different organization that was really consumer focused. We’ve always been a strong player in innovation, and we wanted to make clear that that legacy would continue going forward.”

Building on a new foundation for the company came at the same time as the COVID-19 pandemic, which had an impact on the types of products Dr. Scholl’s introduced this year. As products, such as orthotics and inserts, that had typically been given a large share of shelf space were de-emphasized, the company saw growing interest in condition-relief offerings and self-care products.

“We saw that a lot of need-based categories — things like corn, bunion, blister and wart products — definitely fared well,” Godbout said. Looking to deliver on condition treatments, in April, the brand rolled out Freeze Away Max Wart Remover, which is billed as its first OTC wart remover that offers direct freeze technology by spraying a precise dosage of cooling agent directly onto warts. It differs in that other wart removers use indirect freezing, putting the cooling agent onto an applicator that is then applied to the wart.

Yet the company’s biggest pivot — and a big area of opportunity in the foot care space — was the move toward more wellness and grooming products. “[In 2020], grooming had a tremendous, double-digit uptick at most retailers,” Godbout said. “I think the consumer was voting that grooming and skin care products within foot care were something that was interesting and relevant, given the fact that they weren’t going to stores or nail salons to get that health care and were having to take care of it themselves.”

With an eye toward this trend, Dr. Scholl’s introduced its Foot Care & Grooming Collection. Featuring The Ultra Hydrating Foot Lotion, Ultra Hydrating Foot Cream, Severe Cracked Heel Balm, Ultra Hydrating Foot Mask and Ultra Exfoliating Heel Mask, the collection is designed around various foot-related grooming needs, from calluses and dryness to cracked heels and skin repair. Also in foot care is the Odor-X Probiotic Extract Formula Foot Spray and its Arthritis Pain reliever, which uses diclofenac sodium topical gel.

“Our products and the grooming or skin care category, if you will, are really a nice intersection between therapy and beauty,” Godbout said. “And so we felt like having a strong regimen that had a little bit more intensive treatments with some kind of basic everyday products to sustain your feet. Really looking and feeling their best were something that the doctor sold, had a right to play in.”

The growth of wellness and self-care products during the pandemic does not mean the company is moving away from its flagship insoles and orthotics. Indeed, as business reopens and consumers venture into the world with more frequency, Godbout said the company sees an opportunity to bring these products back into view for consumers who are suffering from feet that have been improperly supported — a need state the company has dubbed “Frankenstein feet,” inspired by the stiff gait.

“When people were stuck in lockdown at home, they were changing every aspect of their life. They were not wearing shoes anymore or they were exercising a lot more to try to stay active, so they had improperly supported feet,” she said. “Now that things are starting to kind of reopen, we feel like there is a great opportunity to reintroduce consumers to insoles and orthotics and to think differently about them as a way to solve for a lot of the pain points that they’ve had over the last, let’s say, 18 months.”

Indeed, the company has augmented its trim-to-fit insole offerings with two recent additions, Float-On-Air Foam Insoles and EcoFoam All-Day Insoles. The Eco-Foam product and its packaging are 66% made with sustainable and recycled materials, including a cushioning foam made of plant-based materials and arch support made of natural cork. Godbout said the Eco-Foam launch was meant to underscore the company’s commitment to sustainability.

“As we think about how we want to show up in the market, we absolutely want to be on the front line of translating relevant consumer trends into products, but then also thinking about what’s meaningful to retailers,” she said, noting that many retailers are leaning into green products. “For us, it wasn’t enough just to make the changes to our packaging to be more sustainable. We actually wanted to do it in product execution, too.”

Founded: 2019

U.S. Headquarters: Parsippany, N.J.

Categories: Foot care, including insoles and devices; grooming; athlete’s foot; pain relief; wart removal; odor and wetness; and nail fungus

Number of employees: 43

Website: drscholls.com

Sized-to-fit orthotics and insoles also constitute a growing area for the company. One of its latest custom-fit offerings is its Plantar Fasciitis Pain Relief Sized to Fit Insoles. Made with the company’s ShockGuard technology and the new Relyx365 foam cushioning, the insoles are designed to improve the heel’s position to absorb shock and reduce pressure on it to address heel pain while also offering arch support to reduce pain from a stretching plantar fascia.

Having online-exclusive products is part of the company’s growing direct-to-consumer business, which it built out throughout the pandemic to be as educational as possible while the brand also works with retailers on omnichannel fulfillment.

The DTC site is a great way to show up as a brand and give an endless shelf; it also offers richer expert information to help consumers select products in their categories. “We like to give consumers the ability to consummate the sale on our site,” Godbout said. “We need to show and make sure we’re building strong omnichannel plans, taking advantage of the retailer marketing plans and telling the same product story in store and online, while providing richer content online to do more storytelling than at the shelf.”

Godbout used the company’s partnership with CVS Pharmacy as an example of how it is getting smart about merchandising and leveraging retailers’ digital capabilities to augment the in-store experience. In certain CVS stores, alongside a three-quarter length display, Dr. Scholl’s has a Custom Fit kiosk that allows consumers to get custom recommendations on products to try. But with 24 SKUs of Custom Fit products, it presents a merchandising difficulty. So the company created QR codes displayed by the kiosk that allow shoppers to buy online and have their product shipped to their homes.

“It’s allowing them the option of multiple products, some of which aren’t merchandised in the store, but they have the ability to buy that through CVS and get it delivered to them,” she said. “We’ll try to think of more opportunities just to kind of create those bridges for consumers and work with our retailers from here forward.” dsn