CPMA Fresh Week 2021

#CPMA2021

REGISTER NOW!

Don’t miss Fresh Week’s •

Keynote addresses from industry leaders

•

Critical discussions with top CEOs

•

Business development opportunities

convention.cpma.ca

TEAM UP with

California Prunes The champion snack choice, for the champion in us all.

“Snacking on California Prunes daily has been a game changer to my routine. A hands-down win.”

– Alexandre Arencibia, Canadian Judo Athlete Photo: Rafal Burza / Judo Canada

35%

of Canadians PURCHASE PRUNES AT LEAST ONCE A MONTH.*

25%

WOULD BUY PRUNES MORE OFTEN, if they were more available (or more prominent) in the stores where they shop.*

If you are interested in purchasing California Prunes or obtaining product information and prices, visit CaliforniaPrunes.ca/trade for a list of California Prune handlers.

CaliforniaPrunes.ca | @CAprunesCAN *Based on an independent survey conducted by Rose Research in June 2020 among 1,500 Canadians (primary grocery shoppers).

42%

of Canadians reported they would LOOK FOR CALIFORNIA PRUNES the next time they buy prunes.*

convention.cpma.ca

Welcome

MESSAGE

T

Ron Lemaire, President Canadian Produce Marketing Association

"

This year’s educational programming will examine challenges facing the produce sector such as food safety, regulatory issues and the impact of COVID-19 pandemic.

he Canadian Produce Marketing Association’s (CPMA) 95th Convention and Trade Show, Fresh Week, is only a few weeks away and we are looking forward to connecting with members of the produce industry from across Canada and around the globe.

Fresh Week is CPMA’s first-ever virtual show and is open to all, free of charge. The 2021 event has been designed to bring the industry together through an online platform that offers participants unique occasions to seize business opportunities, expand their knowledge and skills, and grow their professional networks.

We have lined up a program that will feature live and ondemand sessions including presentations from industry leaders, business development opportunities, social and professional development activities. This year’s educational programming will examine challenges facing the produce sector such as food safety, regulatory issues and the impact of COVID-19 pandemic.

Industry experts will share their own experiences regarding pivoting to online sales and provide fresh insights into the future of retail and foodservice.

While the event runs over four days, Fresh Week’s program and online platform are designed to allow participants to attend sessions that meet their specific needs at a time that best suits them.

One feature of the show that hasn’t changed is the New Produce Showcase, highlighting innovative products that are new to the Canadian market. We would like to thank Canadian Grocer for sponsoring the New Product Showcase. Their support and passion for innovation in our industry aligns seamlessly with the CPMA’s mission. I hope everyone takes the opportunity to read the New Product Showcase preview in the coming section.

We look forward to connecting with you at Fresh Week!

Ron Lemaire President, CPMA

SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER–MARCH/APRIL 2021

convention.cpma.ca

Program

AT A GLANCE

MONDAY April 12

FRESH WEEK (All times Eastern Time) TUESDAY April 13

WEDNESDAY April 14

THURSDAY April 15

FRIDAY April 16

Morning LIVE 10:00 am EDT

Daily Kick Starter

Daily Kick Starter

Daily Kick Starter

Behind the Scenes Tours 10:30 am – 11:00 am EDT

Retail and Industry Tours Retail and Industry Tours

Retail Speed Meetings 11:00 am – 1:00 pm EDT

Retail Speed Meetings by appointment only

Retail Speed Meetings Retail Speed Meetings by appointment only by appointment only

LIVE Leadership Sessions 12:00 pm – 12:45 pm EDT

CEO spotlight fireside chat

CEO spotlight fireside chat

CEO spotlight fireside chat

Retail Leadership Roundtable

Sustainability Leadership Roundtable

Industry Leadership Roundtable

Expo Hub (Powered by Swapcard)

Expo Hub (Powered by Swapcard)

Expo Hub (Powered by Swapcard)

Townhall Discussion The Future of Foodservice

Townhall Discussion Increasing your online sales

Fresh Week Wrapup CPMA Awards Celebration and Consumer Insights with David Coletto

Industry Networking Meetings 12:45 pm – 3:00 pm EDT LIVE Keynote Sessions 1:00 pm – 2:00 pm EDT

Laurent DuvernayTardif Superbowl Champion, Professional Football Site Open player and a graduate New Product in Medicine.

Showcase His meteoric rise has Preview been so remarkable that the Kansas City Star called him "the most interesting man in the NFL."

Industry Education 2:00 pm – 2:45 pm EDT (concurrent sessions) CPMA members Only

Learning Lounges Category spotlight Food Safety Regulatory Issues Your business: topics of impact

Learning Lounges Category spotlight Food Safety Regulatory Issues Your business: topics of impact

Learning Lounges Category spotlight Food Safety Regulatory Issues Your business: topics of impact

Retail Speed Meetings 3:00 pm – 6:00 pm EDT

Retail Speed Meetings by appointment only

Retail Speed Meetings by appointment only

Retail Speed Meetings by appointment only

Networking Activity 3:00 – 4:00 EDT

Young Professionals Reception

Daily Re-Cap 5:00 pm EDT

Daily Re-Cap

Daily Re-Cap

Daily Re-Cap

Social activities 7:00 pm – 8:00 pm EDT

Women in Produce Happy Hour

Fresh Fun! Online game night

CHOIR! CHOIR! CHOIR! Social hour

SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER–MARCH/APRIL 2021

Retail and Industry Tours

Bard Valley Date Growers

Combine the world’s finest Medjool Dates, dark chocolate, and a bit of sea salt for a taste experience you will want to share with friends and family.

Clean simple ingredients.

We use ethically sourced cacao and sustainably grown Medjool Dates. naturaldelights.com

Big Marble Farms Inc.

New to the Big Marble First sustainable packaging program is the must-have burger barbecue companion, Alberta’s Hamburger Pack.

Two juicy, 365 Alberta grown, vine ripened beefsteak slicers paired with a 100% plastic free, highly recyclable paperboard box. Recipe on bottom! bigmarble.ca

BCfresh

BCfresh ensures more produce makes it to the plate.

Kalettes® and Brussels feature thinner films to extend shelf life using 17% less plastic. Potato greening is a top consumer complaint so we're using lightblocking films on select SKUs to reduce waste. bcfresh.ca

Bolthouse Farms

Introducing Bolthouse Farms Wunderoots™, a line of exciting carrot-based innovations, providing consumers easy and delicious ways to eat more veggies.

Carrots shine in the form of Carrot Dogs, Noodled Carrot kits and Riced Carrot kits.

Cascades

For convenience and consumer appeal, ask for the new Cascades FreshTM generic design. Offered for many packaging type such as trays, vegetable boxes and baskets and can be personalized with your own logo. It will make your produce stand out! cascades.com

Catania Worldwide

Our figs just got an eco-friendly look!

Our figs, grown in California from June to October and in Mexico from October to June, are available year-round and distributed globally! The plastic-free basket for this growing category allows an alternative option for consumers to enjoy the same high quality sweet fig, in a friendlier pack! cataniaworldwide.com

bolthouse.com

Crawford Packaging

GrowPack Paper Top Seal is an innovative sustainable solution for your produce Top Seal needs. The material is 100% recyclable, suitable for a variety of produce applications, & offers great print quality, moistureresistance, and improved pack ventilation. crawfordpackaging.com

DelFrescoPure

DelFrescoPure® Organic Sweet Rainbow Peppers are vibrant on the outside and deliciously sweet on the inside. Integrate the flavour and array of colours into your everyday meals. Try eating them as an appetizer or sliced up as a healthy snack! delfrescopure.com/organicsweet-rainbow-pepper/

DelFrescoPure Big Marble Farms Inc.

Joining our Simply Marbleous line of Snacking tomatoes is the 1x8 count Cocktail Tomatoes on the Vine. These fresh and still ripening on the vine tomatoes are 365 Alberta grown, and retail in 100% plastic free, highly recyclable paperboard boxes. bigmarble.ca

Canadawide - Frescadel

The Frescadel brand has been redesigned with a fresh, clean, and minimalistic look to put the product in the limelight.

Our top-quality conventional and organic produce are always packed in eco-friendly, recyclable, and often recycled materials. frescadel.com

Crawford Packaging

GrowPack Anti-Fog shrink film is an innovative packaging solution for produce applications where keeping freshness is vital. The best part?

No trays are needed. Benefits include reduced packaging costs, increased shelf life, enhanced shelf impact, & reduced plastic waste.

DelFrescoPure® Organic Mini Cucumbers are rich in texture and despite their size, pack a big crunch.

Enjoy these Organic Mini Cucumbers on the go or in salads, dips and cool beverages. delfrescopure.com/organicmini-cucumbers/

crawfordpackaging.com

SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER–MARCH/APRIL 2021

convention.cpma.ca

Driscoll’s

Larger in size and great quality, our Berry Big Strawberries lend themselves to more versatile uses, with a bounty of flavor in every bite, they offer naturally more to share. www.driscolls.com

Emerson Canada

Using cellular technology, GO Real-Time 4G/5G Trackers provide temperature and location alerts as your shipment moves through the supply chain.

Connectivity and access to your data is further enhanced so that visibility to temperature, humidity and location data will be available.

Fresh Direct Produce Ltd.

Fresh Direct Produce’s Simply line of quality produce has a new twist! Check out our Earth Friendly Simply Fresh Specialty Products packaged in 100% recyclable tray and clear foil.

Houweling’s Group

More Produce with less plastic.

Our new 1lb Trays offer a sustainable tray and a easy pull tab top. houwelings.com

freshdirectproduce.com

climate.emerson.com/en-ca/

INO EarthFresh

Organic Reds, Russet, and Golden potatoes available in eye-catching 10 lb Paper Bags.

EarthFresh offers exclusive varieties that grow very well in organic conditions - looking and tasting even better than traditional varieties and now available in larger pack sizes! earthfreshfoods.com

Global Citrus Group Equifruit, Inc.

Equifruit’s new organic boxes and bands are impossible to ignore. With the bold statement: “The only banana you should buy”, your customers will surely ask why. That’s when they will discover a brand that is dedicated to 100% Fairtrade sourcing

BANANITOS are a delicious, healthy, sweet, natural snack.

Perfect size for snacking and lunch boxes. A unique flavour profile that is rich in potassium and fiber. Ideal for children, adults and athletes who need a quick energy boost. Peel, enjoy.

The mobile hyperspectral imaging station facilitates access to annotated data that was previously hard to obtain.

Data generated combines spatial and spectral information (data hypercubes) with annotations by your experts to enable you to explore a multitude of applications. ino.ca

globalfresh.world

equifruit.com

EarthFresh

With plastic waste becoming a bigger issue, consumers are looking for sustainable alternatives. EarthFresh is helping keep the world a cleaner place by offering environmentally friendly, compostable paper packaging that is naturally light-blocking to avoid premature greening reducing food waste. earthfreshfoods.com

Fresh Del Monte Produce (Canada), Inc.

Del Monte Honeyglow® pineapples are left on the plant for a few precious extra days. Handharvested and delivered at the peak of sweetness and ripeness, consumers can expect only sweet surprises with Honeyglow®. When we say sweet, we mean sweet™!

Highline Mushrooms

Adding a side of mushrooms to your meal has never been easier. Highline’s NEW Organic Simple Sides come with delicious and complementary fresh ingredients sauce to bring out the savoury flavour of mushrooms. highlinemushrooms.com

freshdelmonte.com

SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER–MARCH/APRIL 2021

LOOP Mission

58% of food produced in Canada is lost or wasted, and about a third of that wasted food could be rescued. LOOP is working to solve this issue by repurposing these outcasts. Introducing our new line of Probiotic Sodas, containing 40% fresh pressed juice from rescued fruits and veggies and 2+ billion probiotics.

Engaging your consumers in the fight against food waste has never been so refreshing! loopmission.com

Martin’s Family Fruit Farm Ltd.

The Apple Jacket™ is the latest innovation from Martin’s in sustainable apple packaging. A 100% post-consumer recycled cardboard sleeve gently encases 6 premium apples. The Apple Jacket™ offers a plastic free option for packaged apples that greatly reduces bruising. martinsapples.com

Nature Fresh Farms Mastronardi Produce Ltd./Sunset

These unique micro-grape tomatoes serve on-the-go convenience with our new Sprinkles® Multi-Pack, now in a banded 3-pack format.

Exploding with undeniably sweet flavor, these healthy snacks are perfect for salads or snacking by the handful.

Mucci Farms

Our Cherto™ Gourmet Cherry Tomatoes taste as good as they look. Now available off-thevine for an easier snacking experience! With traditional tomato flavour and freshness, Cherto™ tomatoes are an addictive snack.

Nature Fresh Farms greenhouse-grown signature Strawberries are distinctively fragrant and irresistibly sweet.

Picked at their freshest peak, these brilliantly red Berries offer superior quality and are unmatched in flavour. naturefresh.ca

muccifarms.com

sunsetgrown.com

Ocean Mist Farms

Mastronardi Produce Ltd./Sunset

Queen of Greens™. A new green era where premium crafted blends are grown hands-free in earth-friendly greenhouses, where people have faith in the quality of their greens, and where just-picked flavor and freshness is a certainty. sunsetgrown.com

Mucci Farms Mastronardi Produce Ltd./Sunset

Blue-tiful goodness that’s bursting with flavor, these brilliant BerryWorld® blueberries are now available in a convenient single-serve snack pack, perfect for on-the-go.

Cultivate your senses with Mucci Farms’ NEW Cultivo Mushroom Collection! Ontario grown and full of nutrition, our newest launch is available in multiple varieties and is sure to inspire your culinary appetites! muccifarms.com

oceanmist.com

sunsetgrown.com

Mastronardi Produce Ltd./Sunset

Things just got a little sweeter for One Sweet® Peppers. Now seedless, these crunchy, sweet, and multi-talented beauties are fantastic every which way from raw to ratatouille. And with no seeds, they’re an even better treat for snacking and on-the-go. sunsetgrown.com

Mucci Farms

Your favourite Mucci Farms Cucumbers are organic too!

Offering different sizes and pack styles, our Natural Organics lineup is Certified Organic by Pro-Cert, ensuring our products are wholesome and delicious. muccifarms.com

Ocean Mist Farms’ awardwinning Season & Steam product line has recently expanded to now offer 10 nutritious shelf-ready options - all with the convenience, customization, bilingual packaging available for most and exclusive resealable bag technology. Email contactus@ oceanmist.com for more information.

Mucci Farms

Oppy

muccifarms.com

oppy.com

Mucci Farms Naked Leaf Living Basil takes sustainability to a new level! Reducing plastic by 50%, this sleeve is made of 50% paper with a compostable growing pot and a re-usable exterior pot! Environmental responsibility at its finest!

SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER–MARCH/APRIL 2021

Nestled in the rich and fertile hillsides of Peru, our organic ginger is renowned for its robust and premium taste, high oil and juice content, and beautiful golden appearance. Available year-round in bags, clamshells and bulk.

convention.cpma.ca Pure Flavor

The bite-sized blast of fruity flavor of the award-winning Cloud 9® tomato makes life’s sweetest moments even sweeter.

Hand-picked by our family of growers, only the finest fruit are selected to meet the quality your family deserves. pure-flavor.com/

Pure Flavor

Hydrate by the handful with the snack that will change recess & break time forever!

Fresh, crunchy and full of healthy goodness! Uno Bites™ Nano Cucumbers are a fun way to power up for recess or postwork workout!

pure-flavor.com/

Pure Flavor

A savory, bitesized pepper with an elusive bite that ignites the senses. Explore endless culinary possibilities with savory Craft House Shishito Peppers. Grown for the chef in you, their occasional spicy flair will mystify your senses! pure-flavor.com/

Red Sun Farms

Sustainability in Nature, Sustainable in Packaging! This new washable label adhesive avoids labels contaminating the recycle stream. Red Sun Farms offers a variety of sustainable solutions to compliment our tomatoes, peppers, and cucumber categories. redsunfarms.com

The Little Potato Company Ltd.

With our next evolution of packaging, we’re showcasing our fresh Creamer Potatoes better than ever before. Our new, fresh, down-to-earth packaging is visually more appealing with less plastic and a focus on our unique proprietary varieties. littlepotatoes.com/products

Taylor Farms

Sun-Rype Products, a division of A Lassonde Inc. Rougemont launch 3 new premium non-filtered apple juices. Rougemont Orchard Collection is made with Rougemont Apples & 100% Quebec local fruits puree and is free from preservatives. Our juices are flashed pasteurized, chilled and bottled to keep all the freshness.

Our Dill Pickle Chopped Salad Kit is tossed in TANGY DILL PICKLE RANCH—packed with REAL chopped pickles—and dill pickle seasoned brioche crouton crumbles, this salad will make your taste buds RELISH. For the perfect FLAVOR-PACKED meal, serve alongside slowsmoked BBQ ribs.

The Wonderful Company

Wonderful Pistachios No Shells Sea Salt & Vinegar and BBQ. Treat your taste buds to a tart, tangy snack with the right amount of sea salt and vinegar and savor summer all year with an explosion of sweet, hickorysmoked barbecue. wonderfulpistachios.com

The Wonderful Company

Wonderful Pistachios Roasted & Lightly Salted are easy on the salt, and even easier to enjoy. A deliciously fulfilling smart snack, once you crack one open, you're sure to crack a smile. wonderfulpistachios.com

taylorfarms.com/products

/rougemontcanada.ca/en/

The Star Group Pure Flavor

Nurtured on the vine for perfectly balanced sweetness and a distinct crunch, RedRoyals™ are a noble garnish for your entrée or a tasty treat on their own. Now available in recycled paperboard packaging! pure-flavor.com/

Sunkist Growers

A gold mine of flavor, Sunkist® Gold Nugget mandarins are in season now! Bumpy on the outside, super sweet on the inside, this unique variety is easy to peel and a good source of vitamin C.

Crafted with premium ingredients and freshly made dressings, Inspired Salads brings you two new recipes to up your salad game: The BLT Caesar with whipped dill dressing and Superfood Salad with refreshing lemon honey vinaigrette. Open, flip, shake and enjoy. inspiredgreens.ca

sunkist.com/

SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER–MARCH/APRIL 2021

USA Pears

Our research shows consumers are happiest when pears are ready to eat 1-3 days from purchase. Displaying conditioned pears can boost satisfaction and repeat purchases. Retailers have reported 20-35% increases when conditioned pears are introduced. Reach out to learn more! trade.usapears.org/conditioning