Are you ready for the future of food? SEPTEMBER/OCTOBER 2026
HOT SPOTS IN FRESH SEAFOOD VALUE: MORE THAN JUST THE PRICE HOW SHOPPERS WILL FILL THE HOLIDAY BASKET
CRAIG CAVIN COUNTRY GROCER
BEEF TALLOW IS BACK!
HERITAGE HUSTLE HEART MEET THE MULTI-GENERATIONAL MAVERICKS OF INDEPENDENT GROCERY
LEADERSHIP LESSONS
FROM MARK TAYLOR, LACTALIS
Contents
Sept/Oct 2026 || Volume 140 - Number 6
28
12 30 55
Departments 6 Front Desk 9 The Buzz 57 New on Shelf
but giving shoppers confidence keeps them coming back
PEOPLE
Features
12 Raising the bar
How Vanessa Grondin built a fast-growing healthy snack brand
28 The Leaders
Lessons from Lactalis Canada’s Mark Taylor
TOP FROM LEFT: MARK TAYLOR/JAIME HOGGE; CRAIG CAVIN/JOSHUA LAWRENCE; PEOPLE PORTRAIT/CHANTALE LECOURS
25 Good value is more than a good deal Cost matters,
30 All in the family
Four family-run grocers share their secrets to lasting growth
39 What will shape the future of food?
IDEAS
15 Food tech investment moves behind the shelf Meal-kit companies could struggle as more money moves upstream
16 The Big Question Grocery leaders share their approach to sourcing local
18 Counter culture
T he tech and trends that could redefine the sector Are you ready for the future of food? SEPTEMBER/OCTOBER 2026
HOT SPOTS IN FRESH SEAFOOD
A timeline of key moments that shaped independent grocers
21 Mealtime memories
Giancarlo Trimarchi of Vince’s Market reflects on seasonal eating and family traditions
VALUE: MORE THAN JUST THE PRICE HOW SHOPPERS WILL FILL THE HOLIDAY BASKET
CRAIG CAVIN COUNTRY GROCER
BEEF TALLOW IS BACK!
On the cover Craig Cavin, Country Grocer Photography by Joshua Lawrence
HERITAGE HUSTLE HEART MEET THE MULTI-GENERATIONAL MAVERICKS OF INDEPENDENT GROCERY
LEADERSHIP LESSONS
FROM MARK TAYLOR, LACTALIS
COLUMNS
23 Why Canada’s indies are winning Industry hurdles remain, yet policy wins and collective advocacy give independent grocers a boost
26 The new rules of holiday entertaining
How Canadians are redefining celebrations at home FRESH
47 Hooked Fresh seafood
is finding new occasions with Canadian consumers AISLES
49 Stocking the season A look at the trends driving the holiday basket
55 Sauces bring more to the table Bold profiles and versatile formats are driving category innovation
56 Beef tallow: Four things to know The once-
dietary bogeyman is making a culinary comeback EXPRESS LANE
58 Best laid plans Why
grocers should treat insurance coverage as an evolving business priority
September/October 2026 || CANADIAN GROCER 3
Front desk
2300 Yonge Street, Suite 2900, Toronto, ON M4P 1E4 (877) 687-7321 Fax (888) 889-9522 www.canadiangrocer.com
NOVELTY SOLUTIONS For those fortunate enough to have travelled overseas, you’ve probably had this experience: making a “quick” stop at a grocery store for a few familiar items, only to end up wandering the aisles, delighted by countless products you’ve never seen before. But you don’t have to travel far to score a grocery-powered dopamine rush. I’ve found it at the ethnic grocers I tend to visit when I’m out and about with some time to kill. Taco-flavoured instant ramen! Forty-three varieties of salami! Mystery packages that only Google Lens can solve! There’s so much to discover that I make multiple visits to the same stores. Some finds turn into purchases—even repeat purchases. It’s worth pondering the novelty in these excursions because few retailers enjoy the frequency of customer visits that grocery stores do. This creates a challenge. Grocery shopping becomes habitual and efficient, both generally and every time a loyal customer runs to their go-to store: they head to the same departments and aisles, grab their usual items or zero in on an emergency pickup, pay and leave. As this routine hardens, the opportunity to grow share of wallet diminishes. Adding more novelty to the grocery experience could be a solution. This doesn’t mean grocers must continually reinvent their product selection. But surely there are opportunities to help even the most focused shoppers notice what’s new in a store—or what’s new to the individual customer. A rotating “What’s New” display near the entrance or simple shelf flags beside new or noteworthy SKUs could work. I like how some retailers feature “Staff Picks” of new releases, which both draw attention to a product and provide an endorsement by someone on the premises. A few pleasurable discoveries on store shelves don’t equal an adventure. But novelty can be part of the retail value proposition. Speaking of what’s new, I’m thrilled to join Canadian Grocer as its publisher and editor-in-chief. It’s my honour to lead such a prestigious publication, and the chance to shape coverage of Canada’s remarkably innovative and intriguing grocery sector is one of the most exciting opportunities of my business journalism career. My goal: to make your experience with this publication in all its forms—print, online or live events—a rewarding adventure. CG
BRAND MANAGEMENT GROUP PUBLISHER/SVP, GROCERY & CONVENIENCE, CANADA Sandra Parente (416) 271-4706 - sparente@ensembleiq.com
EDITORIAL PUBLISHER & EDITOR-IN-CHIEF Ian Portsmouth iportsmouth@ensembleiq.com
MANAGING EDITOR Kristin Laird klaird@ensembleiq.com
DIGITAL EDITOR Jillian Morgan jmorgan@ensembleiq.com
ADVERTISING SALES & BUSINESS SALES DIRECTOR Julia Sokolova
(647) 407-8236 - jsokolova@ensembleiq.com
NATIONAL ACCOUNT MANAGER Holly Power 416-910-1085 - hpower@ensembleiq.com
NATIONAL ACCOUNT MANAGER Roberta Thomson (416) 843-5534 - rthomson@ensembleiq.com
DESIGN/PRODUCTION/MARKETING CREATIVE DIRECTOR Nancy Peterman npeterman@ensembleiq.com
ART DIRECTOR Jackie Shipley jshipley@ensembleiq.com
SENIOR PRODUCTION DIRECTOR Michael Kimpton mkimpton@ensembleiq.com
MARKETING MANAGER Alexandra Voulu avoulu@ensembleiq.com
EDITORIAL ADVISORY BOARD RAY HEPWORTH, METRO BRENDA KIRK, PATTISON FOOD GROUP CHRISTY MCMULLEN, SUMMERHILL MARKET GIANCARLO TRIMARCHI, VINCE’S MARKET
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CORPORATE OFFICERS CHIEF EXECUTIVE OFFICER Jennifer Litterick CHIEF FINANCIAL OFFICER Jane Volland CHIEF OPERATING OFFICER Derek Estey CHIEF PEOPLE OFFICER Ann Jadown
Ian Portsmouth
Publisher & Editor-in-Chief iportsmouth@ensembleiq.com
Keep up to date on the latest news by signing up for our daily e-newsletter. It’s free and we’ll deliver it to your inbox each morning. Visit canadiangrocer.com to subscribe 6 CANADIAN GROCER || September/October 2026
MAIL PREFERENCES: From time to time other organizations may ask Canadian Grocer if they may send information about a product or service to some Canadian Grocer subscribers, by mail or email. If you do not wish to receive these messages, contact us in any of the ways listed above. Contents Copyright © 2026 by EnsembleIQ, may not be reprinted without permission. Canadian Grocer receives unsolicited materials (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Grocer, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such submissions in whole or in part in any form or medium whatsoever, without compensation of any sort. ISSN# 0008-3704 PM 42940023 Canadian Grocer is Published by Stagnito Partners Canada Inc., 2300 Yonge Street, Suite 2900, Toronto, ON M4P 1E4. Printed in Canada
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The Buzz
The latest news in the grocery biz
FreshCo staff cut the ribbon to celebrate the new Lower Sackville location in Nova Scotia, marking the discount banner’s expansion into Atlantic Canada
OPENINGS SAFEWAY opened a 50,000-sq.-ft. flagship location at Vancouver’s Oakridge Park Mall. Spanning two levels, the store features a range of international products; an expanded fresh food experience including in-store sushi, Asian hot foods, dim sum, buffet-style offerings and readyto-eat meal solutions; and a premium seafood department with three live seafood tanks.
The newly renovated Eldho’s Your Independent Grocer in Fernie, B.C. features brighter aisles and a better flow
Save-On-Foods’ new 22,000-sq.-ft. store in Port Alberni, B.C. boasts an expansive produce department, a bulk foods section, bakery, deli and more
T&T Supermarket is bringing its signature fresh produce, self-serve hot bar, live seafood and bakery to Manitoba in 2028
FRESHCO recently achieved a milestone with the opening of its first two stores in Atlantic Canada. Located in Lower Sackville and Bedford, N.S., both new locations of the Empire-owned discount banner offer multicultural foods, fresh produce and a broad assortment of value products.
PHOTOCREDIT
FRESHCO/JIVE PHOTOGRAPHY, LOBLAW, PATTISON FOOD GROUP
ELDHO’S YOUR INDEPENDENT GROCER in Fernie, B.C. reopened following extensive renovations, offering brighter aisles, updated fixtures, improved department flow and enhanced merchandising. The store features a larger deli and grab-and-go department, upgraded meat and seafood counters, a fresh bakery and an all-new Produce Salad Bar. SUPER C has a new home in Lavaltrie, Que. Following several weeks of construction and an investment of nearly $10 million, Metro’s discount banner moved into a space nearly three times larger than the previous location and added 40 new employees. IGA marked its return to Edmonton’s Valleyview community. The store, which served residents for more than 60 years, closed after owner and operator Andy Taschuk retired in 2024. It was replaced by the short-lived specialty food retailer L’OCA Quality Market. The new IGA offers fresh produce, a full-service bakery and deli, ready-to-enjoy meal options and a selection of everyday essentials.
SAVE-ON-FOODS opened a 22,000-sq.-ft. store in Port Alberni, B.C., featuring a full-service bakery, a full-service deli department and meat case, Western Family products and a bulk foods section with pantry staples and household essentials.
Loblaw Companies expanded its NO FRILLS discount footprint with new stores in Emerald Park and Warman, Sask., alongside a new location in Dutton, Ont. In a press release announcing the Dutton opening, Jennifer Teixeira, senior vice-president, No Frills Operations, said: “Smaller communities are an important part of how we think about growing the No Frills network and serving more Canadians.” T&T SUPERMARKET will expand into Manitoba with a 48,000-sq.-ft. store set to open at Winnipeg’s CF Polo Park shopping centre in 2028. The Asian grocery chain will feature fresh produce, live seafood, a self-serve hot food bar and a bakery offering freshly baked bread along with more than 50 desserts and pastries.
News to share? Tell us about your openings, comings and goings, etc. by dropping a line to klaird@ensembleiq.com September/October 2026 || CANADIAN GROCER 9
MORE REVENUE FROM YOUR SURPLUS. Top-performing stores generate $100K+ per year on FoodHero.
YOUR PRODUCTS. YOUR PRICES. 2M+ FOODHERO CUSTOMERS.
SCAN TO START SELLING
Another way to sell.
The Buzz PEOPLE
Brian Wong
Martha Murray
Consumer healthcare company Haleon hired Daniela Cavinatto as general manager of its Canadian business, which counts Advil, Sensodyne and Centrum among its brands. Cavinatto brings experience in general management, sales, marketing, customer development, e-commerce, retail operations and supply chain to the role. Pattison Food Group (PFG) promoted Brian Wong from managing director of real estate to vice-president of real estate. He joined the company in 2023 as director of real estate. PFG credits Wong with playing a key role in supporting its growth across Western Canada. Martha Murray joined The Canadian Federation of Independent Grocers (CFIG) as vice-president of public policy and advocacy—a newly created role within the Toronto-based organization. Before joining CFIG, Murray worked for the Cement Association of Canada and served as a chief of staff in the Office of Ministers in the Government of Ontario. Michelle Gupta joined Hershey Canada as head of marketing. Gupta spent the last nine years with Procter & Gamble, starting as a brand manager and working her way up to her most recent position of brand director.
Jeff Tetzlaff
Stephanie Aiello
Looking to strengthen its out of home channel (foodservice operators, convenience outlets and other partners), Bel Group Canada appointed Jeff Tetzlaff to senior director, out of home – strategies and planning and named Stephanie Aiello national non-commercial foodservice manager. Goodfood CEO Selim Bassoul stepped down after six months with the Montreal-based meal-kit company. Goodfood president and COO Najib Maalouf replaced him. Maalouf has a strong track record of improving operational efficiency and evolving the business model, according to Goodfood.
AWARDS/RECOGNITION
Jeffrey Min
John Tobin
Tom Szostok
GROCERY GREATS RECOGNIZED: CFIG REVEALS 2026 LIFE MEMBER AWARD WINNERS The Canadian Federation of Independent Grocers (CFIG) has announced the recipients of this year’s Life Member Awards. This year’s honourees include Jeffrey Min of Galleria Supermarket in the independent grocery category, alongside industry builder recipients John Tobin of Maple Leaf Foods and Tom Szostok of Lactalis Canada.The winners will be recognized during an awards gala in Toronto on Oct. 28.
People RAISING THE BAR
How Vanessa Grondin engineered a healthy, affordable, allergy-friendly snack into a rapidly growing brand By Andrea Yu Photography by Chantale Lecours
12 CANADIAN GROCER || September/October 2026
Who you need to know
30 seconds with …
ANESSA GRONDIN stopped by a local grocery store in Quebec City at the end of 2023 to buy snacks for her two children, aged seven and one, ahead of a family trip to Florida, but she was disappointed by the products available in the snack aisle. “The offerings hadn’t changed much since 20 years ago,” Grondin says. “Even though there were a lot of products on the shelves, there was nothing I wanted to buy.” That got Grondin thinking about developing her own snack products and which health attributes they would have. She wanted something that was minimally processed without a long list of ingredients, with no added sugar and a healthy dose of naturally occurring protein and fibre. With school restrictions in mind, she also wanted them to be nut-free. Lastly, it was important to Grondin that the snacks be affordable—and tasty to both her and her kids. Leveraging her background as a processing engineer and recipe developer, Grondin began researching and experimenting with the nutritional and physicochemical properties of various ingredients to find the ideal components for the snack she wanted to develop. “I’m a little bit of a nerd in that way,” she says. By the spring of 2024, Grondin had left her corporate job to focus on launching Henri Nutrition, a line of minimalist bars named after her son. “It was super scary,” Grondin says of quitting her full-time job. “Coming up to launch, I was anxious and scared it might be a total flop.” Grondin continued refining her recipe. She initially planned to work with a co-manufacturer to produce her snack bars, but struggled to find a company that met her specifications. So, she took production into her own hands. “It comes with challenges, but it also comes with a lot of opportunities,” she explains. “We control everything: the supply chain, the quality, the process, the cost. So, for us, it made a lot of sense to do that.” Equipment shipping delays pushed back the initial timeline, but by February 2025 Henri Nutrition was ready to launch with three flavours: Mixed Berries, Apple
Cinnamon and Choco Brownie. The brand first landed on shelves at eight IGA locations in Quebec City and six Marchés TAU stores in Montreal. “It’s really exciting to start off with an idea and actually materialize it,” Grondin says of the launch into grocery. “It was really exciting seeing the products on the shelves.” Still, the launch wasn’t without its challenges. That same month, Grondin learned the company she rented production space from was going bankrupt. “That was really stressful,” she says, especially after she had invested money into developing the space. Thankfully, the unplanned move to a private commercial space in Quebec City in May 2025 didn’t slow Henri Nutrition’s momentum. In the back half of the year, the company debuted its snack bars in Metro, Maxi and Avril stores in Quebec as well as Summerhill Market and Goodness Me! stores in Ontario. It also added another flavour to the lineup: Wild Blueberry & Vanilla. The company saw even more growth in 2026. Henri bars launched at IGA, Fresh St. Market and 50 natural food stores in Western Canada. Two major wins followed: a Canada-wide rollout at TJX Companies stores in the spring and a summer debut as an in-flight snack on Air Transat. Henri bars are now available in about 1,500 stores—an impressive feat for a two-year-old company. And there’s more news to come. Though Grondin remains tight-lipped on details, a new flavour is launching this fall and new product lines are in the works. The company is growing so quickly it has reached production capacity at its manufacturing facilities and will need to move again in the next 12 months. But in Grondin’s eyes, the need to move this time is a good problem to have. As an entrepreneur, she has no regrets about leaving corporate life behind for the uncertainty and thrill of running her own snack business. “I feel like I’m able to express more of my creativity in the company,” she says. “I can have fun growing it. It’s an accomplishment of self-realization.” CG
VANESSA GRONDIN
HENRI NUTRITION What do you like best about your job?
I love problem-solving. I’m good at it. Every day, there’s a new challenge. Sometimes it’s a bit of a headache, though, because there are big challenges, too.
What keeps you passionate about what you do?
I love innovation and coming up with new ways to do new things, or better ways to do things that don’t work efficiently. It’s also really fulfilling that the product meets a need for families. I feel that I’m making a difference, even though it’s a small difference.
What has been your best day in the business so far?
It’s more like a best period. It was a few weeks after we launched and I was realizing that there was pickup for the product and that this was going to work.
If you hadn’t started your own food business, what would you be doing? I’d probably be the CEO of a foodrelated organization that has a social or climate-change purpose.
What is the hardest business decision you’ve made?
I think it was investing my own money to take the leap and trusting the plan would work. That was difficult.
What do you like to do when you’re not working?
I love spending time with my kids. We’ll do art projects together, play sports and do outdoor activities. When I have alone time, I love doing yoga and going road biking.
September/October 2026 || CANADIAN GROCER 13
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RETAILERS || SUPPLIERS || SHOPPERS || INSIGHTS
MEAL KITS
THE END OF AN UNBOXING ERA?
SHUTTERSTOCK, AI GENERATED
The money in food technology is moving upstream. In the first half of 2026, $58.6 million, or 93.4%, of all tracked food-tech investment went to manufacturing technology, food safety, traceability and next-generation food and ingredients, according to a new report from the Canadian Food Innovation Network (CFIN). Consumer-facing categories received just 1.8% of tracked investment. Though the report just launched this year, CFIN has observed a broader shift toward investment in “behind the shelf” technologies rather than consumer-facing ones like meal kits and delivery apps. That shift reflects both the current inflationary environment and Canada’s strong capabilities in automation. MEAL KITS ADJUST TO MARKET MATURITY On the consumer-facing side, meal-kit companies have received less investment in recent years as the market has matured. “Whether or not those firms are maturing and increasingly moving out of the private equity space into more traditional financing could be part of it,” says Alexandra Barlow, vice- president of programs at CFIN. At the same time, the business remains a challenging one. The high cost of meal kits is a barrier to many Canadians, while the sector faces thin margins and complicated logistics. Those pressures are being felt most notably by Montreal-based Goodfood, which has been under court-ordered creditor protection since early August as it attempts to restructure.
Sylvain Charlebois, senior director of the Agri-Food Analytics Lab at Dalhousie University in Halifax, says Canadian meal-kit companies achieved their peak market valuation of $1.5 billion way back in 2021. Still, he sees a strong future for regional mealkit players. “The key for them is to promote local and Canadian ingredients,” says Charlebois. “That seems to be the flavour of the year—or maybe two years. That is certainly an advantage that meal-kit providers will have to consider.” WHAT’S NEXT? Matt MacDonald, MNP’s national leader, food and beverage processing , sees increased investment in automation as a major upcoming opportunity. He notes that RBC, through its venture arm RBCx, recently announced a $1.4 billion investment to Canadian technology companies, and he believes food tech will get a slice of the pie. In addition, Farm Credit Canada made a commitment to invest $2 billion to advance Canadian ag-tech innovation by 2030. “It’s good to see some of the larger organizations writing cheques,” says MacDonald, noting that some food-tech investments can require significant capital. “You might need $5 million to buy one piece of equipment.” CFIN’s Barlow notes that meal-kit companies have struggled with automation and production technology. “It’s really hard to bag ten small packets of broccoli, for example,” she says. “So, it’s about scaling operations to meet that.”—Rebecca Harris
September/October 2026 || CANADIAN GROCER 15
Ideas THE BIG QUESTION
WHAT IS YOUR APPROACH TO PICKING AND SHOWCASING LOCAL VENDORS? Brian Bradley
President
Digs Dorfman
CEO
STONG’S MARKET
THE SWEET POTATO
“At Stong’s, we look for local suppliers that offer high-quality products, have unique stories and have a strong connection to our communities. We value relationships with local producers who share our commitment to quality and freshness. Once selected, we look for ways to give these products prominent placement and tell their story through custom shelf mouldings, signage, displays, social media posts and in-store sampling. Our goal is not simply to put a local product on the shelf, but to help customers discover the people and passion behind it.”
“Showcasing local vendors is a core part of our identity, but we’re selective about who we partner with. We spend a fair bit of time debating, as a team, what ends up on our shelves. That usually starts with the following questions: Does the product meet our ingredient standards? Does it taste good? Is it a good value? Strong ratings in these areas help, but we might also ask: Does the producer share our values or have a background story we feel positive about promoting? Is the product innovative? If the answer is no to some of these, we might discuss it further with the vendor.”
16 CANADIAN GROCER || September/October 2026
Joe D’Addario
Non-executive chairman NATURE’S EMPORIUM
“For us, local has always been about relationships. We look for vendors who share our values around quality, integrity and great products. Over the years, Nature’s Emporium has also been an incubator for many small, emerging brands, giving them an opportunity to get on the shelf, connect with customers and build their business. We’re proud that many have gone on to achieve tremendous success. When our local partners grow and succeed, we feel like we’ve succeeded alongside them.”
Nena Pidskalny
Evan Hall
Associate vice-president, food
Head merchant
“FCL’s strategy is to support local suppliers that deliver high-quality, differentiated products while contributing to the economic strength of the communities we serve. We look for partnerships that create value for both the supplier and the Co-operative Retailing System, helping local businesses grow while providing products that resonate with Western Canadian shoppers. These products are promoted through our Proudly Western Canadian program, in-store signage, packaging claims and flyer features that make local products easy to identify and support.”
“We look for local producers and brands that are important to the communities we serve and bring something distinctive to our stores. That might mean an innovative product, a unique offering or a category where there isn’t currently a Canadian source. We also believe in scaling at a rate that works for the brand, which may mean starting with one store, learning together and building from there. We call out these local differentiators in our in-store merchandising and producer profiles highlighted in our weekly flyer and online store, helping customers discover the people and stories behind these local gems.”
FEDERATED CO-OPERATIVES LIMITED
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THIS IS A BIG DILL.
NO SHELLS DILL PICKLE NOW AVAILABLE IN CANADA No Shells Dill Pickle delivers on the rising popularity of dill pickle – now one of the Top 5 fastest-growing flavours in Canada!*
© 2026 Wonderful Pistachios & Almonds LLC. All Rights Reserved. WONDERFUL, the accompanying logos, and trade dress are trademarks of Wonderful Pistachios & Almonds LLC or its affiliates. © 2026 Wonderful Pistachios & Almonds LLC. Tous Droits Réservés. WONDERFUL et les logos et signes distinctifs qui les accompagnent sont des marques de commerce de Wonderful Pistachios & Almonds LLC ou de ses sociétés affiliées. WP260729-04 PRODUCT OF U.S.A. / PRODUIT DES É.-U.A. *Source: Kerry Institute Taste Charts, 2026.
COUNTER CULTURE
Moments that made independent grocery By Kristin Laird Independent grocers are woven into the fabric of Canada’s history. For generations, they have served their communities and helped shape the industry into what it is today. They have weathered economic uncertainty, changing consumer habits and fierce competition. Yet, in the face of challenges, independent grocers have continued to adapt, innovate and endure—keeping their customers at the heart of everything they do. Their resilience, entrepreneurial spirit, leadership and commitment to the communities they serve helped lay the foundation for Canada’s grocery industry—a foundation that will carry them into the future. Here are a few milestones that have marked the indie landscape during Canadian Grocer’s 140 years in print.
1886-EARLY 1900s Independent grocers and general stores are the social and economic backbones of their communities. Scoop by scoop, storekeepers carefully measure bulk staples including flour, sugar, coffee and nuts behind full-service counters.
Whether Henry Marshall Jenkins or Theodore P. Loblaw was first to introduce or popularize self-service grocery shopping, both are trailblazers in revolutionizing Canadian retail. Jenkins pioneers the concept in Calgary, while Loblaw expands the self-serve model across Ontario.
18 CANADIAN GROCER || September/October 2026
As chains expand, independent grocers fight back by upgrading their stores and running aggressive sales promotions that highlight competitive pricing.
It becomes common for chain store employees to work their way up the ranks and eventually leave to open independent stores. They bring with them new ideas such as cash register receipts that state each item’s category: meat, produce or grocery.
FROM LEFT: GETTY IMAGES/FPG/STAFF; SHOPKEEPER, GETTY IMAGES/GEORGE MARK; FLOUR SCOOP, SHUTTERSTOCK/ANTON STARIKOV; PRICE TAGS, SHUTTERSTOCK/KOLANCHYK; RECEIPT, SHUTTERSTOCK/THE8MONKEY; GETTY IMAGES/UNIVERSAL HISTORY ARCHIVE; SECURITY CAMERA, SHUTTERSTOCK/LIMPREOM; SCROLL, SHUTTERSTOCK/NSIT; ITALIAN CENTRE SHOP; COVID SHOPPER, SHUTTERSTOCK/ANRPRODUCTION; ILLUSTRATIONS, SHUTTERSTOCK/AI GENERATOR
Ideas
Distribution Canada Inc. forms as a buying group for a handful of independent grocers to foster collaborative selling relationships between its members, manufacturers and key stakeholders. Ray Wolfe’s Oshawa Wholesale brings Independent Grocers Alliance (IGA) franchising and licensing to Canada, allowing independent grocers to retain their local identity while pooling purchasing power and marketing to compete with major chains.
The Canadian Federation of Independent Grocers (CFIG) is created to give
independent grocers a single, powerful voice when lobbying the government on issues such as food safety regulations, merchant fees, quota policies and labour laws.
To combat shoplifting, Steinberg’s in Montreal becomes the first in Canada to pilot Photo-Scan: a closedcircuit television (CCTV) system that broadcasts live video and still photos to a bank of in-store monitors.
Canadian Grocer launches the Canadian Grocer Honour Roll of Outstanding Independent Retailers to recognize the independents “who are fighting back, who are overcoming their competition with each other as well as the chains” and providing exceptional customer service.
To compete against super centres and big box chains, many independent stores double down on unique local specialties, personalized customer service and distinct product curation.
Early e-commerce adopters: Food Fare, a family-owned and operated independent grocery chain in Winnipeg, is the first retailer in Canada to join The PeachTree Network—an online portal that partners with neighbourhood grocers for same-day delivery.
Through COVID-19, independents forge deeper industry ties, transforming a historically bumpy retailer-manufacturer dynamic into a more collaborative partnership.
Canada’s Grocery Code comes into effect on Jan. 1, 2026. By April, independent grocers say it’s changing how they do business and improving their relationships with suppliers. September/October 2026 || CANADIAN GROCER 19
Taste the world, one bite at a time. Authentic flavours. Everyday favourites. In every aisle.
ILIOSFOODS.CA
Ideas
MEALTIME MEMORIES
AT THE TABLE WITH GIANCARLO TRIMARCHI
President of Vince’s Market reflects on seasonal eating, family traditions and more By Louise Leger
What was a recent mealtime moment you didn’t want to end? Our family was fortunate to travel to Italy this past summer, and one evening we found ourselves at a beautiful restaurant in the Chianti region. The wine was produced by the restaurant itself. The charcuterie board was filled with incredible local cheeses and cured meats. We devoured the pappardelle al cinghiale [homemade pasta in a wild boar sauce], and the bistecca fiorentina [steak cooked over hot charcoal] was everything we hoped it would be. But as memorable as the food was, what really stayed with me was the feeling around the table—the conversation was easy, everyone was in a great mood, nobody was in a hurry and we were simply enjoying being together in this beautiful place.
Is there a meal or food you have fond childhood memories of? I have fond memories
Giancarlo Trimarchi with his family in Fiesole, just outside Florence
of late August and early September, when family and friends would gather in our garage and driveway for our annual family tomato sauce-making day. It always happened just before school started, so there was this feeling of summer coming to an end and new beginnings around the corner. My father would get all the equipment set up while my mom organized everyone—usually sitting them on milk crates—washing, cleaning and preparing the tomatoes for cooking. It was a busy day and a lot of work, but it was also a day spent together. The best part was how it ended: Everyone sitting down to a big meal of pasta with fresh tomato sauce from that day’s batch, with fresh peas and fried zucchini on top and what felt like a loaf of bread per person!
How does your work in the industry show up in your approach to food? Seasonality is probably the biggest influence. When Ontario field-grown beefsteak tomatoes arrive, you can be sure we’re having a caprese salad or a blue cheese and balsamic tomato stack. Ontario corn in season … need I say more? There are certain
foods that are worth waiting all year for, and working in the industry gives me a front-row seat to when those moments arrive. But I think the bigger influence is the appreciation I’ve developed for the food itself and the people behind it. Over the years, I’ve had the opportunity to meet so many farmers, producers, entrepreneurs and suppliers and understand the work, passion and sometimes generations of history behind the products we put on our shelves.
Who or what has most influenced the way you cook? I’ve had many influences, but the way I approach cooking was shaped by my mom—cook with good ingredients, don’t overcomplicate things and make enough there’s always room for one more person at the table.
Finish this sentence: It’s not a proper gathering without … Fresh bread! Let’s get personal. Beyond product launches and quarterly results, Canadian Grocer’s Mealtime Memories series invites grocery and CPG leaders to share the stories behind the meals that shaped them. Want to share? Email digital editor Jillian Morgan at jmorgan@ensmebleiq.com.
September/October 2026 || CANADIAN GROCER 21
TOMATOES/SHUTTERSTOCK, AI
LISTENING TO GIANCARLO Trimarchi talk about food will make your mouth water: pasta with fresh tomato sauce, sumptuous charcuterie boards, warm s o u rd o u g h a n d s a l te d b u t te r. T h e president of Vince’s Market can even make a simple rotisserie chicken sound like a five-star dish. Trimarchi oversees four locations in Ontario—Sharon, Newmarket, Uxbridge and Tottenham—and his passion for food is rooted in family traditions, seasonal eating and a respect for food producers. “When something is at its absolute best, I want to build a meal around it,” he says. It’s an approach also shaped by his mother, who cooked with quality ingredients and believed there was always room for one more at the table. Here, Trimarchi shares his mealtime memories. (This interview has been edited for clarity and length.)
Ideas
WHY CANADA’S INDEPENDENT GROCERS ARE WINNING Soaring fees and supply chain hurdles continue to test independent grocers, but policy breakthroughs and collective advocacy is reshaping the landscape
CFIG
By Gary Sands, senior vice-president, Canadian Federation of Independent Grocers INDEPENDENT GROCERS FACE A continuous cycle of challenges—and as one issue recedes, another emerges. Against a backdrop of low margins and budget-conscious consumers, some of these challenges include cost increases and supplier surcharges, higher energy costs, labour shortages, tariffs and steep credit card interchange fees. Though these obstacles may seem Sisyphean and it’s easy to wonder whether the four horsemen of the apocalypse have zeroed in on the food industry, we must not forget that the battlefield is dotted with successes. Through the Canadian Federation of Independent Grocers (CFIG), independent grocers have raised awareness of their unique role and value in the industry. They are viewed as reliable entrepreneurs deeply woven into local communities across the country. Canada’s Main Street grocers continue to differentiate their offerings and level of service, collaborate with industry partners, work with governments and, when needed, advocate for change. Indeed, through CFIG, independents have been at the forefront of developments that offer enduring inter-generational prospects for our industry. CFIG was the first association in Canada to call for a Grocery Code of Conduct. In 2026, that Code became a reality. It offers a chance for our industry to bring a renewed sense of fairness and transparency to market practices, particularly by putting a dispute resolution process
in place. But an independent grocer can gain access to this only by becoming a member of the Code. To invoke the Code’s protections, you must be a signatory when the issue occurs. CFIG’s advocacy on supply access, distribution costs (especially in rural areas and the North), growing domestic infrastructure, and partnerships with local producers and processors has paid off. Some of these priorities are reflected in the government’s $3.2-billion National Food Security Strategy, announced in June 2026. While the industry needs to help develop and implement this strategy, the key takeaway is this: Ottawa allocated more than $1 billion to help independent grocers. This bodes well for what lies ahead—governments are finally appreciating how critical it is to reconcile the promise of independent grocers with the policies of the government. The government has provided a framework and the funding to move forward, so now it’s up to the industry to bring those objectives to life by working together with a shared purpose. CFIG successfully partnered with the Canadian Dairy Commission to create greater transparency around supply management and is pushing for the same accountability from other supply-managed sectors. Spelling out what drives price hikes at the grocery store reduces finger-pointing, and CFIG will work with members to give the public a better understanding of how supply-managed prices, from gate to plate, are determined.
I have every reason to be an optimist, because I know independent grocers will continue to see and build on every opportunity Progress has been made in CFIG’s marathon battle to reduce credit card interchange fees. Their upward spiral was halted, and rates were brought down to an overall level of 1.2% for independent grocers; a Payments Code of Conduct was enacted; and the Competition Bureau mandated that Interac continue as a flat-fee payment model. Together, these measures have saved grocers millions of dollars over the years. Lower rates provide more room for independents to re-invest in their businesses, help alleviate rising costs and address the concerns of consumers around affordability. The point of recapping these successes is not to offer a paean to CFIG. We are simply the voice and the instrument of independent grocers. The opportunities seized and changes made are to the credit of CFIG members. This is their shared legacy and their path forward. I have every reason to be an optimist, because I know independent grocers will continue to see and build on every opportunity available to them. CG
September/October 2026 || CANADIAN GROCER 23
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FOOD BYTES || Joel Gregoire
Good value is more than a good deal
Cost matters, but giving shoppers confidence keeps them coming back CONVERSATIONS ABOUT GROCERY value often start with price, and understandably so. Food prices have remained elevated; budgets are under greater scrutiny and groceries are one of the expenses Canadians say are taking a larger share of their household budget compared to last year. In this environment, sharp pricing and visible savings matter. But for grocers, the bigger opportunity is to show shoppers that value is not measured by the lowest price alone. VALUE IS ABOUT CONFIDENCE, NOT JUST COST Research shows price is the leading factor shaping food and drink choices, but it is far from the only one. Taste, trusted brands, health and wellness, natural ingredients and convenience all contribute to how shoppers define value. This matters because consumers are not simply looking to spend less— they are looking to spend more confidently. That distinction is important. A shopper who
CANADA: WHAT MATTERS MOST WHEN SHOPPING FOR FOOD AND DRINKS AT GROCERY STORES Price Taste I enjoy Brand I trust Health and wellness Where produced Made with natural ingredients Convenience Environmental impact Ethical considerations
65% 54% 33% 28% 26% 22% 21% 9% 7%
SOURCE: MINTEL, MARCH 2026 | BASE: 2,000 INTERNET USERS AGED 18+
feels financially squeezed may be more selective, but that doesn’t always mean trading down. In some fresh categories, particularly produce and dairy, consumers are less willing to compromise on quality. In others, such as meat or baked goods, there may be more room to help shoppers make trade-offs without making meals feel diminished. Grocers can support these choices by being clear about where shoppers can save, where quality matters most and how different options fit into real household routines. MEAL SOLUTIONS CAN MAKE SAVINGS FEEL MORE PRACTICAL Cooking from scratch is strongly associated with saving money, but it also gives consumers control over nutrition, flavour and portioning. Most Canadians with meal planning responsibility prefer to plan meals around what they have at home. Grocers can build on this by promoting meal ideas that stretch staples, pair proteins with affordable sides or turn leftovers into a second meal. The value is not just the product on promotion—it is the avoided waste, reduced decision stress and greater confidence that dinner is covered. Frictionless savings also matter. Shoppers are relying on familiar tactics such as stocking up on sale items, checking flyers, redeeming loyalty rewards and making lists. These behaviours suggest consumers want help saving without having to overhaul how they shop or cook. In this context, grocers should make savings easier to spot, easier to plan around and easier to act on, whether through personalized offers, meal bundles, store brands that communicate quality clearly or digital tools that connect promotions to practical meal solutions. TRUST AND MEANING CAN STRENGTHEN PERCEPTIONS OF VALUE Value also has an emotional and values-led dimension. Made in Canada and locally made products stand out as attributes shoppers say they are willing to pay more for, pointing to the role of trust, origin and community support in value perceptions. This doesn’t mean every shopper has unlimited flexibility, but it does show that value can be strengthened when price, quality and meaning work together. For grocers, the challenge is to move from being seen as a place where shoppers manage costs to being a partner in making household budgets work harder. That means offering competitive prices, but also guiding consumers toward meals that are easy, efficient, enjoyable and aligned with what they care about. In what continues to be a value-conscious market, the grocers that win will be those that make shoppers feel they made the right choice, not just the cheapest one. CG Joel Gregoire is associate director, food & drink at Mintel, the world’s leading market intelligence agency. Based in Toronto, Joel researches and writes reports on Canada’s food and drink industry.
September/October 2026 || CANADIAN GROCER 25
EATING IN CANADA || Jenny Thompson
The new rules of holiday entertaining How Canadians are redefining celebrations at home
The modern holiday occasion is less about impressing guests and more about creating meaningful moments with minimal stress
For decades, holiday entertaining followed a familiar script: bigger spreads, more dishes and hosts striving to serve up the perfect gathering. Today, Canadians are rewriting that playbook. While economic pressures and rising food costs influence household budgets, consumers are not abandoning holiday gatherings—they’re redefining what successful hosting looks like. The modern holiday occasion is less about impressing guests and more about creating meaningful moments with minimal stress. For retailers and manufacturers, that shift is reshaping what success looks like during the year’s most important selling season. THE RISE OF PURPOSEFUL ENTERTAINING At the heart of hosting remains a desire to connect. Consumers want products that are good to share with friends and family, make gatherings more enjoyable, satisfy cravings and feel like a treat. Comfort, ease of preparation and broad household appeal also need to check boxes for the host. In other words, the emotional role of food and drink hasn’t changed. What has changed is how consumers want to deliver on those expectations—the celebrations that feel intentional rather than elaborate. They want gathering solutions that save time, reduce waste, offer flexibility and deliver value without sacrificing quality. CANADIANS ARE HOSTING MORE THOUGHTFULLY Holiday social occasions at home remain remarkably resilient. Canadians continue to gather, particularly with immediate and extended family members. Rather than retreating from hosting, they’re adapting their approach. Simplification is one of the clearest shifts emerging in holiday meal composition. Consumers are becoming more selective about
26 CANADIAN GROCER || September/October 2026
where they invest time and money. Traditional extras such as desserts and side dishes are increasingly being pared back, while main dishes remain the centrepiece of the occasion. Appetizers, meanwhile, continue to hold their ground as an important social component that encourages sharing and grazing. For retailers, rather than building holiday displays exclusively around the full traditional holiday meal, there may be greater value in creating solutions around the elements consumers are prioritizing. THE HOLIDAY TABLE IS EXPANDING While traditional holiday meals remain important, Canadians are increasingly incorporating a wider variety of global cuisines into their celebrations. Italian, Indian, African, French and various South Asian cuisines are all gaining visibility during holiday gatherings. This reflects broader demographic changes, but it also signals an evolving consumer mindset. Consumers are seeking authenticity and new experiences while still preserving the traditions that matter most. Retailers that continue to view holiday entertaining through a narrow “traditional North American dinner” lens may miss growing opportunities to connect with emerging celebration styles and culturally diverse consumers. DAYTIME CELEBRATIONS CREATE NEW DEMAND Holiday entertaining is also moving beyond the classic dinner occasion. Brunches and daytime gatherings are becoming increasingly prominent during the holiday period. As a result, the food and beverage mix is expanding. While beverage alcohol continues to play an important role in special occasions, consumers are also incorporating a broader range of beverages into celebrations, including carbonated soft drinks, tea, coffee, juice and specialty coffee drinks. This diversification creates opportunities across store departments and categories that have not traditionally been central to holiday merchandising. THE REAL OPPORTUNITY: EMPOWERING CANADIANS The future of holiday entertaining isn’t bigger. It’s smarter. Consumers are looking for help navigating real-world hosting challenges: balancing budgets, pleasing diverse guest needs, saving time, reducing waste and creating occasions that feel special without the stress. Retailers and brands who can offer affordable inspiration, trusted solutions and occasion-based support will be the ones that earn a place at the modern holiday table. CG
Jenny Thompson is a vice-president with Ipsos Canada supporting the FIVE service, a daily diary tracking what individuals ate and drank yesterday across all categories, brands, occasions and venues.
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Proud to Enrich & Nurture the Lives of Canadians Agence labellisée *** RSE Agences Actives
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THE LEADERS
LESSONS FROM THE TOP
MARK TAYLOR, PRESIDENT & CEO, LACTALIS CANADA
How did you get your start in the business? I’d like to say I had a really clear plan right from the start, but that would be a lie. Like a lot of people, my career pathway emerged almost organically. I had an interest in agriculture and studied it. When I was young, I lived in a rural part of the U.K., so my first jobs were generally working in horticulture or on farms, which I really enjoyed. But my first proper career start came when I bumped into somebody who was recruiting for Diageo. I had a good conversation with this guy, and he invited me to London to meet the HR team. I said, “Why not?” They offered me a place, so when I left full-time education, I went straight into the Diageo graduate training program.
What is your leadership story? My philosophy has always been: if you don’t like the way things are, get promoted to a position where you can change them. Driving positive change has always been highly motivating for me. If you apply yourself, work hard, work diligently and you’re fortunate enough to have that coupled with delivering success, then you put yourself in the best “MY FUNDAMENTAL position to be promoted. I’ve ROLE IS TO CREATE been fortunate to have those THE CONDITIONS FOR opportunities throughout my SUCCESS AND SUPPORT career. I’ve changed compaALL THE PEOPLE IN THE nies a number of times, but I’ve never actively sought to ORGANIZATION TO DO do that—those [opportuniTHEIR BEST WORK” ties] found me. It’s given me – MARK TAYLOR the opportunity to build a really broad swathe of experiences and perspectives and to come into contact with all sorts of amazing people. And that isn’t something I define by job title or position. Amazing people can be anywhere in an organization, you just have to take the time to engage with, listen to and learn By Shellee Fitzgerald • Photography by Jaime Hogge from them. That’s helped me immensely in building out my [leadership] style, 28 CANADIAN GROCER || September/October 2026
because you are the product of all the people and organizations you come into contact with.
How has the way you lead evolved since your first management role? When I started, I had come off a short stint in the army and, of course, leadership styles in a military environment are quite different to what they are in most businesses. It took me a while to understand that if I asked somebody to do something, they might question me, which didn’t happen in the army. But what has evolved is my deeper understanding of the importance of aligning the organization’s goals and objectives to those of individuals. The sweet spot is if you’re leading a team of people whose motivations are aligned with yours and the organization’s. That requires a lot of effort, work and time, but it’s time well spent.
What’s a piece of wisdom you’ve carried through your career? If you’re not the expert on a topic, if you’re not the best informed, you’re probably better off listening rather than talking. Another important one is that learning needs to be a lifetime activity. As a leader, you should never stop learning. I consume huge amounts of new information all the time; I listen to dozens of podcasts, I read a lot and I make time to interact with people and organizations outside of our own to understand different perspectives, challenges or opportunities and to build my own knowledge.
Is there a belief about leadership you’ve changed your mind about over the course of your career? That hierarchy isn’t the best way to approach it. The reality is that I work for everyone else in the organization; they don’t work for me. My fundamental role is to create the conditions for success and support all the people in the organization to do their best work. Philosophically—coming from the background I come from, where hierarchy was the model—that was quite a big realization and change for me, but it’s something I firmly believe in.
Some leaders struggle with people challenging their thinking. How do you create space for this? It’s difficult sometimes, but good leaders understand where they have blind spots and they dial up the skills where they’re weaker. So, I’ve
known for years that I need to dial up my people skills—my wife tells me this all the time! I do a lot of management by walking around. I try to get out to our sites as often as I can—it’s the only way you really find out what’s going on. To get those insights you have to spend time with people—in the field or walking around the office, not in formal meetings—and ask, ‘How’s it going?’ ‘What are the challenges you’re working on?’ You learn so much and sometimes it informs what you need to prioritize and what can be improved. Those informal interactions are really important and they’re the part of the job I enjoy most. We have a lot of highly committed, highly capable people and every time I have those opportunities [to interact] I come back energized and with loads of ideas. My to-do list always gets longer.
Assuming you’ve had failures and setbacks in your career, what have they taught you? One [learning], is the understanding that you have to have failures, otherwise you’re not pushing things hard enough. Two, it’s how you manage risk in decision-making processes so you know failures are not catastrophic. The third is about the speed at which you are able to recognize when something’s failed or failing, and change direction and adapt to that new reality. And finally, it’s executing the new plan that replaces what you were trying to do. And I think we’re doing this all the time—there’s a multiplicity of things we face, and you can’t always predict what those things are going to be. But you can ensure your team, your organizational structure and your processes are robust enough to manage whatever comes out of the gate.
What are you most proud of in your career? I’m most proud of the journey Lactalis Canada has been on since I joined in 2018. The business has been completely transformed. When I arrived, I had a 100-day plan; that plan went out the window when on day 10, I was presented with the opportunity to acquire [certain cheese portfolios from] Kraft Heinz, so I focused on that for nine months. But the reality is, the business has more than doubled in size and has improved its ability to deliver sustainable profits that will sustain significant investments. Improving our processes, improving our service, improving outcomes for our customers as well as our teams and other
partners, is extremely rewarding. So, when people say to me, “Well, you know the business has doubled in size in six or seven years, can you do it again?” The answer is “absolutely yes!”
Looking ahead, what are you most optimistic about? T h e f u t u r e. I ’m a n e t e r n a l optimist; I see so many opportunities. The challenge is how you prioritize them. From a leader ’s perspective, I have to be careful how many of those ideas and opportunities I share with my teams because as a CEO you can create chaos. You know, if I’m having 10 ideas before breakfast and sharing those with no filter to my team, people are going to be thinking, “Oh my goodness, what are we doing?” But I’ve got a really great executive team and a fantastic enterprise strategy and development team who are a filter for a lot of those ideas and help prioritize them. But yes, I see so many opportunities for the future. CG This interview has been edited for length and clarity.
FAST FOUR 1
YOUR FIRST JOB?
Working on farms. 2
FAVOURITE WAY TO SPEND A DAY OFF?
Hiking or being on the water—sailing is a passion for me. 3
FAVOURITE PODCASTS?
Acquired and Harvard Business Review. 4
PEOPLE WOULD BE SURPRISED TO KNOW …
I’m a qualified skydiver with nearly 900 jumps.
September/October 2026 || CANADIAN GROCER 29
All in the family
Four independent grocers show how family ownership, local roots and a willingness to adapt are helping them grow across generations
Clockwise from top left: Country Grocer’s 1987 Royal Oak grand opening; the Italian Centre Shop’s first-ever location in Edmonton; Masstown Market’s humble farm-gate fruit stand beginnings; and Mike Dean Local Grocer on day one in 1976
30 CANADIAN GROCER || September/October 2026
CLOCKWISE FROM TOP LEFT, COUNTRY GROCER; ITALIAN CENTRE SHOP; MASSTOWN MARKET; MIKE DEAN LOCAL GROCER
By Louise Leger
Feature
C
RAIG CAVIN WAS just 14 when he worked his first Meanwhile, Country Grocer has been investing heavily shift at Country Grocer, ringing through customers at behind the scenes. In the past year, the company introduced the checkout. From there, he moved through depart- a new point-of-sale system, began upgrading warehouse sysments, stores and positions—including closing the tems and started implementing an automated human resources produce department and prepping it for the next information system. It is also looking to expand its warehouse day—learning the business from the ground up. to allow more inventory in-house, thereby improving buying “You learn the business by doing all these things,” says Cavin, power and cost control. now director of the B.C.-based grocer. “You learn how to do it all But Cavin says the challenge is to modernize without losing by doing it all.” the people focus that distinguishes a family-owned indepenCountry Grocer’s roots date back to 1984, when Wally Large dent. That means owners and partners are still visiting stores and Henry Zwynenburg founded Nanaimo’s Food Country in and talking with staff and customers. Nanaimo, B.C. In 1986, Craig’s parents, Peter and Laura Cavin, Today’s ownership group includes Cavin and his brother opened Mr. Grocer in Victoria-area Esquimalt, followed by Andrew, along with Tyler Large, Derek Zwynenburg and Megan a Royal Oak location the next year. The families later came Knight, also from the founding families. together to form the Island Independent Buying Group, a ware“It’s just having that personal touch,” he says. “I think it’s just house and distribution centre, allowing them to increase their still being involved day to day and knowing what’s going on in buying volumes. Eventually, they unified all their stores under every store every day.” the Country Grocer banner. For Cavin, keeping those community connections matters as Today, the chain has 11 stores across Vancouver Island and much as adding stores or investing in technology. Country Grocer Salt Spring Island. Its Island identity remains central to how it is a big supporter of local organizations and events. operates. “As islanders, we know islanders,” Cavin says. “We give back a lot, and we try to coordinate with our local This includes a long-standing commitment to buying from communities and continue to support them,” he says. Island farmers, producers and suppliers. Cavin says local And as Country Grocer continues to expand, Cavin is clear sourcing is “built into our philosophy,” particularly during the about what will not change. summer growing season. But honouring that commitment has “We’re local,” he says. “And we’re not going anywhere.” become more challenging. “As we grow, it’s harder sometimes to AT A GLANCE find truly local companies or companies big enough to support what we need in our stores and the amounts,” he says. Still, Cavin adds, local remains “who we are and how we FOUNDED want to differentiate.”
CRAIG CAVIN/ JOSHUA LAWRENCE; COUNTRY GROCER
COUNTRY GROCER
Growth has also meant less individualized assortment at each store than in the past, though locations retain flexibility to respond to local competition, including price matching on selected items. That flexibility matters when competing against much larger retailers. “It’s very hard to compete on everyday low pricing. We do great on sale items and try to grab new customers and impress existing ones,” Cavin says. “It’s a huge team effort and it takes every single person to make this all work.” Country Grocer took a significant step forward in 2023 when it acquired four 49th Parallel Grocery stores, bringing it to its 11 locations. Cavin describes the acquisition as “a big undertaking for a company of our size” and an important learning experience. “We’re three years into that now, and we’re settled, finally, for the most part,” he says. “It takes that long to really transition and do what you want to do and get the feel of your new stores.” Future expansion, he says, will likely be more methodical, with growth happening one store at a time.
1984 STORE COUNT
11 WHERE
British Columbia FAST FACT
Acquired four 49th Parallel Grocery stores in 2023
Left: Country Grocer’s Ladysmith, B.C. location. Right: Craig Cavin began as a 14-year-old clerk and now serves as director of the Vancouver Island and Salt Spring Island chain, which operates 11 stores across those regions
September/October 2026 || CANADIAN GROCER 31
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HEN FRANK SPINELLI arrived in Canada from knowing when tradition has outlived its usefulness. For examItaly, the path to becoming a grocer was hardly ple, by about 2005, the Italian newspapers that helped launch straightforward. First, he headed north to work the business were no longer selling. Ending them was not an in the Yukon’s silver mines before moving easy decision. “It was a business decision,” Spinelli says. south in the late 1950s and investing in a small Another long-standing tradition had to be retired: the Edmonton shop, selling Italian confections and newspapers. decades-old practice of communal staff lunches complete with Those newspapers became an important connection to home wine on the table. “As we grew, we found that not everyone for Italian immigrants. Even months out of date, they allowed respected wine the way we did, and we could no longer have it customers to read in their own language about what was hap- on the table,” she says. “We still provide lunch for all our teams. pening in their home country. Soon, customers asked for some- Just no wine.” thing else they missed: espresso. Spinelli brought that in too, Modernizing has also meant changing leadership style. Frank giving people their newspaper and coffee just as they might was an old-school founder whose approach, Spinelli says, was have enjoyed in Italy. essentially “his way or the highway.” She believes a larger busiThat willingness to listen became part of the business model. ness—and today’s more collaborative work culture—calls for “Then they wanted this, then they wanted that, and so on and something different. so on,” says his daughter, Teresa Spinelli, who is now president. “We changed the culture from top to bottom to bottom up,” Today, Italian Centre Shop carries more than 30,000 prod- she says. “I’m more collaborative. I’m more open to listening to ucts from Italy. And a lot more has changed. our team members’ ideas.” Many of those When Teresa took over in 2000, the comideas, she adds, have been put into practice. AT A GLANCE pany had one store, about 30 employees and What she has not changed is the compa$8 million in sales. Now, she says, it has “six, ny’s commitment to people. Frank’s philossoon to be seven” stores across Edmonton ophy for struggling newcomers was: “Eat and Calgary, about 900 employees and $150 today, pay when you can.” Customers short million in sales. of money could take groceries on a handScaling the unique, culturally centered shake and return to pay later. He helped FOUNDED business meant figuring out how to recrepeople find jobs, did their taxes and taught 1959 ate something that had developed organithem to drive. Spinelli says people still tell STORE COUNT cally in the original Edmonton store. When her what that generosity meant to their famthe company opened its second location in ilies. Today, the company continues to help 6 2006, Spinelli wondered how they could newcomers from different backgrounds. WHERE reproduce a place so steeped in history that Although no relatives currently work “the smells were in the walls.” alongside her, Spinelli considers her team Alberta Growth has therefore required a listenfamily, and says decisions are made with EMPLOYEES ing-to-customers philosophy while also that in mind. One employee has been with the company for 52 years. About 900 The next potential addition to the family FAST FACT business is her 19-year-old son, Massimo, Carries more than 30,000 who is interested in eventually joining. Spinelli wants him to choose his own path— products from Italy and says he will have to earn his place—but hopes he understands the special legacy of the company’s past. That legacy remains visible in the stores. Spinelli recalls a regular customer telling her that some days he struggles to get out of bed, but comes to Italian Centre Shop because employees know his name and make his coffee when he walks in. When she later told staff the story, several tried to guess who he was. What struck her was that they couldn’t— there were too many customers who came in for connection as well as groceries. As the company continues to grow, Spinelli says her objective extends beyond building more stores. It’s about building Left: Italian Centre Shop president Teresa Spinelli is continuing the tradition of communitycommunities with “integrity and authenminded grocery leadership. Right: Spinelli (with her husband Mike Newberry and her son ticity”—and carrying that forward for generMassimo) has expanded her father’s legacy into a multi-store chain ations to come.
September/October 2026 || CANADIAN GROCER 33
TERESA SPINELLI/JOHN ULAN; ITALIAN CENTRE SHOP
ITALIAN CENTRE SHOP
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terville, Sharbot Lake, Ont., Bourget, Ont., Campbell’s Bay, Que. and Notre-Dame-dela-Salette, Que. Creating a unique model that works in those markets has become the company’s specialty. “A lot of these towns had become food deserts,” Dean says. “And that’s kind of been our sweet spot.”
MIKE DEAN LOCAL GROCER FOUNDED
1976 STORE COUNT
5 WHERE
Eastern Ontario and Western Quebec FAST FACT
Fields 1,000 requests for support from local organizations each year
Left: Gordon Dean, owner of Mike Dean Local Grocer. Right: The multi-generational family team carrying on founder Mike’s legacy by operating independent, community-focused grocery stores across Eastern Ontario and Western Quebec
says he realized. Instead, the company had to build systems, delegate responsibility and assign management jobs. “My father did things incredibly well just by default and by hard work. My world is more about doing things well by measuring them.” Each involved family member “wears a different hat” and is accountable for a particular part of the business. Dean oversees the broader business, while his sister Julie, his wife and his brother-in-law all contribute in different areas. He also has four university-aged children who work in the business when they’re home from school. Technology has become part of that evolution. Dean says he has always used a lot of technology, but now the third generation is beginning to push the business further. “My kids are throwing things at us and giving us ideas and working in areas on the tech side that are way more advanced than what I am used to,” he says. “We adapt to it well.” For all that has changed, Dean sees the stores’ relationship with their towns as central to the business model. “You really take care of your town,” he says, “and your town takes care of you.” Mike Dean stores, in fact, are community hubs—the busiest parts of their downtowns, places where people meet in the parking lot, stop for coffee or linger rather than simply rushing to do groceries. Dean notes that some big retailers have introduced “slow lanes,” where seniors can take their time and chat with cashiers. “But in our towns, that’s every lane,” he says. “All the time.”
September/October 2026 || CANADIAN GROCER 35
LEFT, JESSICA DEEKS; MIKE DEAN LOCAL GROCER
ORDON DEAN STARTED working in the family Running stores in those markets requires a different approach grocery business as soon as he was old enough to be than competing head-on with the country’s biggest grocers. useful—somewhere around age five or six, he says. Dean describes Mike Dean stores as “fiercely independent” and His early jobs were simple: packing groceries, says survival requires being aggressive—pushing suppliers, breaking down cardboard, labelling products, sweep- seeking the best deals for customers, paying close attention to ing and dusting. Decades later, he had his own children start the details and doing the little things better. much the same way. “We will never win head-on with any of the majors,” he says, “Everything you touch, you need to do well,” says Dean, noting they don’t try to be the cheapest retailer in the marketowner of Mike Dean Local Grocer. “Regardless of what depart- place. (Customers can drive an hour or two to Walmart or Costco ment. Regardless of whether you like it or not.” and often pay less, he acknowledges.) Instead, the business has It was Dean’s father, Mike, who taught him that lesson. A built its advantage around convenience, assortment, flexibility butcher by trade, Mike started the business in 1976 as a small and deep connections to the communities, including fielding butcher shop and grocery store in Chesterville, Ont. an estimated 1,000 requests each year to support churches, “The most important thing my father taught me was, ‘Do it schools, fairs, festivals and local organizations. right,’” says Dean. “And that’s the same message I’ve spent most However, growing from one community store to five required of my life preaching to our teams.” Dean to rethink how the company operated. It took the family Today, Mike Dean Local Grocer has five about a decade to learn how to become a stores, all in small rural communities in multi-store operator. AT A GLANCE Eastern Ontario and Western Quebec: Ches“You can’t go do everything yourself,” he
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MASSTOWN MARKET
HAT BEGAN AS a farm-gate fruit and vegetaThe next generation is also helping shape where the busible stand started by Eric Jennings and his wife ness goes. Jennings’ eldest son, Tristan, studied butchery and Priscilla in 1969 has, 57 years later, grown into charcuterie management and now runs the butcher shop, an one of Nova Scotia’s top destinations for tourists investment Jennings says was, in some ways, created around and locals alike. Tristan’s expertise. His younger son, Riley, returned during the Conveniently located off the Trans-Canada Highway west of COVID-19 pandemic and now works largely in produce and dayTruro, N.S., Masstown Market is now run by Eric’s son Laurie and to-day market operations. employs about 200 people. Despite the scale of the operation, Jennings’ working style The operation encompasses a full grocery store with a large remains decidedly hands-on. Most days, he can be found deli and bakery, garden centre, fish market housed in a light- unloading trucks and stocking shelves. house, fish-and-chip takeout, head-to-tail butcher shop, cream“I don’t sit in the office very much,” he says. “I don’t study ery, café, Petro-Canada service station and an electric vehicle results or work on budgets. I stock shelves.” charging station. He credits his father with instilling the belief that daily effort But this impressive expansion was not the result of a grand ultimately drives results. Strategic planning and banking matter, master plan. Jennings says, but they must happen alongside the ordinary Instead, Jennings says, much of the growth came from paying work of running the business. attention to customers. In the early days, shoppers who came Succession is being approached much like the growth of Massfor farm-grown fruit and vegetables began asking why the mar- town Market itself: deliberately, but without rigid deadlines. ket didn’t carry staples such as salad dressing, mayonnaise or Financial structures are in place to help transfer ownership to peanut butter. His father would head to a local cash-and-carry, the next generation, but Jennings describes the plan as a “roadbuy what customers were requesting and put it on the shelves. map” rather than a fixed timetable. “If customers ask you over and over and over again, ‘Why For a business that grew one customer request, one investdon’t you do this? Why don’t you do that?’ then, well, you’d go ment and one addition at a time, that may be fitting. CG and find it,” Jennings says. That responsiveness gradually broadened AT A GLANCE the business, but growth was also always governed by financial discipline, Jennings says. The family’s habit was to borrow money for one project, pay it down and only then consider the next investment. “You didn’t pile it on too hard and too deep,” he says. “We wanted to be certain that we could afford to do [the next thing].” Some investments were driven by opportunity, others by passion. The creamery falls into the latter category. Masstown processes milk from local dairy farms into bottled milk, cream, eggnog and cheese. “I wouldn’t recommend bottling milk. It’s hard to make money bottling milk. But I really, really like the idea. I mean, agriculture awareness, working with farmers and primary producers and so on—that’s what makes me excited.” That agricultural connec tion runs throughout the business. Masstown buys from roughly 300 vendors (including CPGs) over the course of a year, with Jennings saying he prefers dealing with smaller and local suppliers where possible. In season, that can mean strawberries, wild blueberries, apples, peas, beans or carrots arriving daily from a nearby farm. Local farmers also supply beef and pork year-round. Jennings no longer farms commercially himself but sees Masstown as a marketplace for other farmers. “I’m an old farmer at heart,” he says.
MASSTOWN MARKET FOUNDED
1969 STORE COUNT
1 WHERE
Nova Scotia FAST FACT
Processes milk from local dairy farms into bottled milk
Clockwise from top right: Current Masstown Market owner Laurie Jennings (left), founder Eric (centre) and grandson Riley; located off the Trans-Canada Highway, the iconic market welcomes tourists and locals alike; and baskets of seasonal vegetables show off local harvests
September/October 2026 || CANADIAN GROCER 37
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Generation Next thinking
WHAT WILL SHAPE THE FUTURE OF FOOD? The consumer shifts and emerging technologies that could redefine the food sector By Rebecca Harris
SHUTTERSTOCK, AI GENERATED
THE FUTURE OF food isn’t about getting people to eat more, but helping them get more from every bite. At the same time, advances in technology—from cow-less dairy products to AI-powered meal suggestions—have the potential to transform how food is produced and sold. Here’s a look at what’s shaping the future of food and what it could mean for the industry.
THE GLP-1 EFFECT
GLP-1 drugs are changing what Canadians eat, creating a ripple effect across food retail. An estimated three million Canadians use the drugs, with weight loss cited as the top reason, according to a March 2026 survey by Leger Healthcare. With users reporting decreased appetites and fewer cravings, Leger said
healthier consumption patterns are emerging. Fresh produce and protein-rich foods are up, while snacks, sugary drinks, alcohol and takeout are down. “GLP-1s are a massive goalpost move,” says Howard Barrett, founder and president of Marketing Initiatives, a Montreal-based marketing and business development consultancy. He adds that the drugs are driving consumers toward smaller portions and foods packed with more nutrients, including protein. Barrett points to U.S. data from NielsenIQ indicating that longer-term users of GLP-1s shift towards nutrient-dense, minimally processed foods. After nearly a year on GLP-1s, the average dollar spend per household fell on categories such as pizza (-15%), potato chips (-8%) and bacon (down nearly 10%), while
September/October 2026 || CANADIAN GROCER 39
Generation Next thinking spending on beef, yogurt, strawberries and brussels sprouts shows double-digit increases. Meanwhile, spending on foods boasting 20 grams of protein per serving is up nearly 20% among long-term GLP-1 users. “It’s impossible not to presume that the forces that are in play now won’t continue to grow and proliferate,” Barrett says. While GLP-1 usage is impacting sales in some categories, Barrett sees a potential upside: it could push CPGs to innovate on the health front. “If they have to add protein and make portion sizes more digestible for people, maybe there’s a silver lining.” There’s also an opportunity to level up on taste. “In a GLP-1 world where everyone is eating less, you can’t afford to be the crappiest food in the aisle because people will drop you,” says Mike Lee, a Detroit-based food futurist and innovation consultant. “If you’re not selling the better product and you’re only selling the plentiful, cheap product, it’s going to be harder for you to manage those waters.” Jo-Ann McArthur, president and founding partner of Toronto-based Nourish Food Marketing, says the concept of “GLP-1 friendly” food is gaining traction, with greater attention to portion control and nutrient density. For major grocers, she says there’s an opportunity to better leverage data to support customers on GLP-1s. Loblaw Companies, for example, could connect data from its grocery business to Shoppers Drug Mart through the Optimum loyalty program. “For many people on these drugs, food becomes even more of a chore because you’re not getting as much enjoyment from it,” says McArthur. “If a grocer can provide meal planning, meal suggestions and auto replenishment, you’re going to get total ecosystem lockdown.”
NEW FRONTIERS IN PROTEIN
Protein production itself is poised to look very different. For Lenore Newman, a professor and director of the Food and Agriculture Institute at the University of the Fraser Valley in B.C., precision fermentation—or “making dairy without a cow”— is a food technology to watch. Precision fermentation uses microbes such as bacteria and yeast to produce the proteins and fats needed for dairy products. The technology has long been used to make an animal-free version of rennet (chymosin) in cheesemaking. In the future, it could be used to create dairy products such as ice cream, yogurt and cheese. “I think this technology is going to be a big part of our food system going forward,” says Newman. Cellular agriculture, which involves growing animal cells in controlled environments, is another emerging technology, although commercialization of lab-grown meat remains a longer-term prospect. “Will people be eating burgers grown in a vat a month from now? No. Ten years from now, it might be one of the options we have,” Newman says. “It would take pressure off a system that’s really strained. We just can’t produce animal products at the scale the world is asking for without destroying the planet’s ecosystem.” She envisions a future where cellular agriculture and precision fermentation do not replace conventional protein production, but work alongside it. One example of cellular agriculture’s progress is Mosa Meat, a Dutch food technology company. Its founders unveiled a
The concept of “GLP-1 friendly food” is gaining traction, with greater attention to portion control and nutrient density proof-of-concept lab-grown hamburger in 2013. Today, the company continues to advance the product and improve production efficiencies as it works toward commercialization. In Canada, the path to commercialization is proving more difficult. Dana McCauley, CEO of the Canadian Food Innovation Network (CFIN), says while Canadian companies are doing important work, they’re struggling to attract investment. The sector also contends with pushback from commodity groups and “Frankenfood” perceptions among consumers. “A lot of innovators are still active … but they’re 10 or 20 feet into a 100-kilometre journey,” says McCauley.
WHAT’S NEXT IN FRESH
Fresh produce could increasingly be grown in places and ways that reshape produce aisles in Canada. The federal government’s new National Food Security Strategy earmarked $750 million over the next seven years to expand Canadian production of fresh fruits and vegetables through greenhouses and vertical farms, potentially making more locally grown produce available year-round. Stewart Samuel, director of retail futures at IGD, says hyper-local fresh produce from vertical farms can play an important role in the food system, particularly in urban areas. He expects more grocers to feature their own in-store growing systems. “It does add a bit of theatre when people see it in store,” he says. However, he adds that the energy costs associated with vertical farming are a big challenge. Beyond fast-growing crops such as lettuce, herbs and sprouts, CFIN’s McCauley sees an opportunity to grow more demanding crops such as eggplant, broccoli and fennel. “If we could have all those things grown here year-round, I think that would be really exciting.” Technology could also give growers more control over the attributes of the produce itself. Newman notes that with gene-editing tools such as CRISPR, scientists can precisely target genetic changes. “We can create foods that will have positive health outcomes, for example, by raising protein or nutritional content with a little gene tweak,” she says. More broadly, Newman says agriculture is increasingly focused on multiple outcomes, including nutrition, flavour,
September/October 2026 || CANADIAN GROCER 41
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Generation Next thinking variety and cost—not just yield. “We’ve done great work on yield,” she says, “but now we’re asking what has that done to us, and do we need to look at other factors like flavour.” On the consumer front, Newman observes a mindset shift from wanting access to cheap food to wanting to enjoy food. “People want their strawberries to taste like strawberries, and they want proper nutritional balance,” she says. Food furturist Lee points to U.S.-based Row 7 Seed Company, co-founded by chef and restaurateur Dan Barber, as a flavour-first innovator. The company’s mission is to breed seeds for better flavour and nutrition. “For the longest time, farm-totable chefs would say they let the produce speak for itself—their job was to enhance it,” Lee says. “The innovation Row 7 brings is going one step up the chain and cooking, so to speak, at the genetic level.” Lee believes the idea of growing better-tasting produce could eventually be scaled to commodity crops such as corn or carrots. “A lot of people think that a plain carrot is as good as it’s ever going to get,” Lee says. “And that’s why they buy the ranch dip.” For grocers, the opportunity is to rethink how they sell fresh produce. “That’s their ace in the hole,” Lee says. “That’s the thing that’s harder for all the tech companies to drop on your lawn with a drone. There’s no reason to go into a grocery store for all the other packaged stuff.” He adds that while fresh produce is probably the main reason people still walk into a physical grocery store, it’s often treated as an afterthought. “Produce is the only section of the grocery store that doesn’t speak to anyone,” Lee says. “Even a box of frozen peas you see does a better job at telling you something than fresh peas in the produce aisle. Not enough work has been done to sell it.”
FOOD GETS PERSONAL—AND PURPOSEFUL
While technology is increasingly influencing the food system— from what is grown and how it’s produced to how it ends up on the shelf—it could simultaneously transform the retail consumer experience. “I think the biggest shift we’ll see with AI in particular is how consumers decide what to buy,” says IGD’s Stewart. “The way consumers use AI today is typically to answer questions. But, as agentic AI develops, it will do tasks on behalf of consumers. For instance, we see it building baskets, comparing products, managing replenishment—actually making the routine purchase decisions on their behalf.” The challenge for brands and retailers is having to compete for recommendations made by AI systems rather than just competing for shelf space. Hyper-personalized nutrition—driven by technology—could also play a big role. “Imagine a future scenario of someone going for a run, coming home and stepping on a body scale that measures a lot of different factors,” Stewart says. “It figures out that you’re low on a particular nutrient and then automatically orders a protein shake from a nearby store and it’s delivered within 30 minutes. It’s not inconceivable. All that technology exists today, in pockets. It will be interesting to see if someone is able to join the dots.” For Nourish’s McArthur, AI represents “the great unlock” for personalized nutrition. “People have been talking about that for years, but with AI that opportunity is here,” she says.
The challenge for brands and retailers is having to compete for recommendations made by AI systems rather than just competing for shelf space Food choices are also becoming more purposeful. McArthur sees a shift from mindless eating to mindful eating, with consumers increasingly focused on optimizing their food intake. “People want to do more with less,” she says. “It started with GLP-1s where they want every bite to count for more.” The pursuit of better health is blurring the lines between food and supplements, which means increased competition for grocers and food brands. “The forces that shape competition between grocery versus supplements and sport foods and beverages aren’t going away,” says Marketing Initiatives’ Barrett. And while the health and dietary supplements market is growing, he says they won’t replace all the micronutrients that people need and get from food. McArthur points to the rise of “stacking”—combining foods, supplements and other products to meet specific health goals. “Bodybuilders have always stacked food and optimized, but we’re starting to see consumers thinking that way,” she says. “It’s partly because of the push with GLP-1s and making sure you’re getting your macros, but it’s also because consumers— especially younger generations—are moving away from those three traditional sit-down meals. They’ve become snackers.” For retailers preparing for this future, stronger data and AI capabilities will become increasingly important, Stewart says, particularly to be discoverable by AI systems. In addition, he’s seeing more investment happening in personalization through loyalty programs. However, he stresses that technology should enhance the shopping experience rather than dominate it. “The majority of sales will still happen in stores, so grocers will need to offer that expertise, exploration, discovery and experiential retail,” says Stewart. “Technology should underpin how you deliver that rather than being what consumers come to the store for.” CG
Generation Next Thinking is an ongoing series that explores the cutting-edge topics that are impacting grocery retail today and in the future.
September/October 2026 || CANADIAN GROCER 43
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Fresh
TRENDS || TECH || MERCHANDISING || PRODUCTS
SEAFOOD TRENDS
HOOKED
How fresh seafood is finding new occasions with consumers By Rebecca Harris
SHUTTERSTOCK, MST. BEGOM
S E A FO O D I S I N C R E A S I N GLY t h e a n swer to t he fa m i lia r “W hat ’s for dinner?” question. “As consumers look for healthier meal options at home, fresh seafood is helping retailers win the basket by combining premium appeal with everyday meal versatility, led by strong demand for salmon and value-driven growth from species like tilapia,” says Carman Allison, VP of industry insights at NIQ Canada. With seafood moving to centre plate, here’s a look at a few trends and opportunities for grocers. Value on the menu: Consumers’ quest for value extends to the fresh seafood department. Data from NIQ shows volume declines over the last 52 weeks are concentrated in premium fresh species, including cod (-9%), haddock (-17%), trout (-8%), lobster (-13%) and oysters (-19%). Allison says this suggests consumers are pulling back on higher-priced fresh seafood options. While salmon dominates the fresh seafood category, tilapia is the standout value performer, says Allison, noting that sales increased 5% and volume grew 8%, while prices declined. “At roughly 40% below the average fresh seafood price per kilogram, tilapia is attracting price-sensitive shoppers.” A new report, Power of Seafood 2026, from FMI, The Food Industr y Association, found that one of the biggest barriers to seafood purchases is the perception that seafood is a luxury item and often expensive. “Food retailers need to educate shoppers on the affordability of
seafood by sharing recipes and meals that meet the whole household’s needs at a va lue pr ice,” says Dav id Ha a f, vice-president of fresh foods at FMI. He also recommends promoting seafood by portion or piece rather than price per pound, which can create sticker shock. A llison recommends grocers lean into value messaging and assortment. “Expand merchandising and promotions around tilapia, basa, pollock and other lower-priced species that are delivering volume growth, helping shoppers trade within fresh seafood rather than out of the category,” he says. Easy does it: Many consumers lack confidence when it comes to cooking and preparing seafood—another barrier to purchases. Circana research commissioned by the Alaska Seafood Marketing Institute (ASMI) shows that preparation support can help drive consumption. One-quarter (25%) of consumers said recipe ideas and sug gestions would encourage them to eat seafood more often, while 23% pointed to preparation instructions. “For retailers, that creates an opportunity to make [fresh seafood] feel simple and achievable through straightforward cooking guidance, quick recipes and approachable meal inspiration that help shoppers confidently bring seafood into their regular weeknight routine,” says Megan Rider, senior director of marketing and strategy at ASMI. Value-added products also help ease the intimidation factor in the kitchen. “ S e a s on e d , m a r i n a t e d , p or t ion e d a nd ready-to - cook produc t s create
substantial opportunities by combining freshness with an exceptionally high level of convenience,” says Michael Cheaib, general manager at Lagoon Seafood. “Offering a wider variety of options gives consumers more occasions for fish and seafood throughout their week, which makes the entire category more accessible and opens up the seafood counter to more Canadians.” Know the source: Sustainability continues to shape seafood choices. According to a new report from the Marine Stewardship Council (MSC), 44% of Canadian seafood consumers say they’re committed to buying seafood they believe is more sustainable, and 28% say they have already done so. “When sustainable seafood and sourcing is communicated knowledgeably, transparently and credibly, highlighting sustainable offerings at the seafood counter truly is an opportunity for retailers to increase trust, build loyalty and ultimately build their business,” says Céline Rouzaud, senior marketing and communications manager, Canada, at the MSC. FMI’s study found that 68% of seafood shoppers say at least one aspect of sustainability is very important in their seafood choice. “Sustainable seafood can mean different things to shoppers, but when taken collectively, sustainability remains important to overall seafood purchases,” says Haaf. “I would encourage food retailers to use signage and product descriptions online to convey sustainable seafood aspects to shoppers.” CG
September/October 2026 || CANADIAN GROCER 47
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HOLIDAY ENTERTAINING
STOCKING THE SEASON
A look at the trends filling this year’s holiday basket
SHUTTERSTOCK, AI GENERATED
By Matt Semansky
GATHERING FRIENDS AND family around the dinner table is central to how Canadians celebrate the holidays—bringing warmth to the season through shared meals. When snow is falling and bells are jingling, soul-satisfying food is at the heart of every menu. “In the summer months, people are looking for something refreshing or
delicate, if you will,” says Joel Gregoire, associate director, food and drink at research firm Mintel. “In the wintertime, it’s more about foods that are hearty and rich and comforting.” However, a taste for nostalgia doesn’t necessarily preclude an openness to novelty. Emma Balment, director, food and beverage group, market strategy and
understanding for Ipsos, says this is particularly true in a Canadian marketplace experiencing changes in consumer demographics and behaviour. “Changes in what we eat and drink tend to move slowly and gradually at the pace of a generation,” says Balment. “Special occasions and holidays are a time Canadians are especially rooted in
September/October 2026 || CANADIAN GROCER 49
tradition when it comes to foods and beverages, even if what ‘tradition’ means is diverse and evolving. “However, conditions do arise that act as a catalyst to propel change at a faster pace, and those conditions are present, stirring up changes in Canadians’ traditional holiday behaviours.” Among the most pressing conditions affecting holiday menu planning is the rising cost of living, including food prices, says Balment. Citing the Ipsos report Canada’s Endurance Economy 2026 to ?, she highlights how decreased optimism and financial confidence are leading consumers to adopt a more “defensive” posture on spending. The Ipsos research bears out what grocers are seeing in their stores. As Matthew Reilly, director deli and HMR merchandising, Metro (Ontario) relays, “We have noticed customers being more price sensitive and shopping promotions leading into major holidays.” Ipsos suggests the endurance economy will likely be a holiday tradition for a decade or more. But price consciousness isn’t the same as outright austerity, and the research firm’s projection also notes that consumers are wired to adapt and “rebuild meaning, pleasure and progress inside constraint.” It is against this backdrop of constraint and adaptation that several trends are emerging for holiday entertaining occasions. Canadians are becoming more adventurous with the flavours they weave into meals and appetizers, taking inspiration from a variety of global cuisines. Many are moving away from overindulgence in terms of both food and alcoholic beverages, choosing healthier options— or at least sobriety. And selections from the frozen aisle are finding their way into more holiday shopping baskets. “In some ways, holiday hosts are going back to basics, and in others, they’re changing up the status quo,” says Balment. The following are some trends that are poised to influence holiday entertaining—that most trend-resistant of eating occasions—this winter: FLAVOUR FUSIONS “The globalization of how we eat is just how we’re wired now, so it’s not necessarily a trend for the holidays,” says Jannine Rane, co-founder and CEO of
Toronto-based Zing Pantry Shortcuts. “It’s just the reality of how we eat.” As the head of a company that specializes in sauces, condiments and seasonings inspired by a variety of international cuisines, Rane is meeting this reality head-on. And though she’s quick to note that culinary globetrotting is a year-round habit for Canadians, she says it does have applications to the holiday season. “Tradition isn’t being replaced, but it’s being redefined in terms of how tables are coming together,” she says. According to Rane, Zing’s products help consumers put new twists on festive favourites. Last year, the company promoted a green bean casserole recipe featuring its North African-inspired Mogambo Roasted Garlic Condiment. She also reports customers using Zing’s Pay Chen’s Sacha-ish Umami Chili Miso on turkey and Christine Flynn’s Hot Honey to add a dose of sweet heat to ham. Research from Ipsos corroborates Rane’s observations about Canadians’ increasingly adventurous approach to holiday dining—particularly among shoppers who are stepping into hosting duties for the first time. “Younger generations have grown up in a more ethnically diverse peer group celebrating a number of different holidays at the end of the calendar year,” says Balment. “This social environment has a cross-cultural influence and opens up young consumers to try new things and establish their own traditions for special occasions.” The difference across generations is stark, according to Ipsos, with hosts over 50 serving traditional Canadian fare 84% of the time, versus just 43% among the 18 to 34 cohort. The firm also reports that East Asian cuisine features prominently in meals prepared by all age groups, with South Asian, African, Mexican and Middle Eastern recipes more popular among younger consumers. Global flavours are showing up as meal alternatives, fresh takes on old standards and small-bite appetizers. Gregoire of Mintel says this latter format lends itself particularly well to experimentation. “There’s likely more tolerance for exploration at that part of the meal,” he says, naming soup dumplings, Chinese-style barbecue buns, spring rolls and Venezuelan-style cheese among the
types of internationally inspired appetizers he’s seen in the marketplace. “It’s low risk, because if you try something and don’t like it, you just don’t have another one.” Jenny Longo, vice-president, private brand for Longo’s, says the grocery retailer has factored a zest for culinary globetrotting into developing its private-label product line. “We know our guests are food explorers and are increasingly open to globally inspired flavours and culturally blended foods,” she says, adding that L ongo’s-branded items such as Traditional Mini Potato Samosas, Naan Minis and Vegetable Spring Rolls can help customers “bring familiar holiday entertaining together with unexpected flavours.” HEALTH-CONSCIOUS HOLIDAYS For many Canadians, holiday dining conjures up images of loosened belt buckles and reaching for that extra buzz-boosting drink. But industry experts have noticed that certain consumers are rejecting some of the season’s associations with overindulgence, opting for food and drink that’s healthier for—or at least goes easier on— their bodies. “Holiday entertaining increasingly means catering to a variety of preferences and dietary needs,” says Longo. “Our guests are continuing to place greater importance on nutrition alongside value.” Longo adds that vegetarian and gluten-free options are becoming more common, as are more protein-rich appetizers. Health factors are also influencing another key aspect of seasonal socializing: the beverages used to toast the occasion. More consumers are looking to get into the holiday spirit without actual spirits, opting for alternatives that forego alcohol and other ingredients that come with harsh side effects. “Customers are focusing on interesting and unique ready-to-drink flavours in not only non-alcoholic offerings, but also with selections offering lower sugar and calories,” says Cathy Strange, ambassador of food culture, Whole Foods Market. Bob Huitema, president and founder of DistillX Beverages, is one entrepreneur who’s invested in helping people bypass booze—or at least minimize their intake—over the holidays. For Huitema, whose Sobrii line of non-alcoholic spirits
September/October 2026 || CANADIAN GROCER 51
WHAT’S
NEW
NEW PRODUCTS IN GROCERY
A FRESH NEW LOOK FROM MCLEAN NATURAL MEATS Today’s shoppers want food they can trust. That’s why McLean Natural Meats has refreshed its packaging to better reflect what’s always been inside: quality meats made with clean, natural ingredients. With no antibiotics ever, no added preservatives, and a commitment to humane farming practices, our products deliver great taste and peace of mind. Because when it comes to your food, there should be nothing to hide.
HANDCRAFTED SOURDOUGH COLLECTION Crafted for those who expect more from gluten free. Promise Gluten Free’s Handcrafted Sourdough range pairs authentic sourdough character with an exceptional texture and artisan-inspired finish. Available in Ancient Grains, Wholesome Brown with Oats and Halkidiki Olive, each distinctive variety brings premium choice to the bakery aisle. It’s our uncompromising Promise: beautifully crafted, full-flavoured sourdough, without compromise.
GLUTEGUARD® Following a gluten-free diet is not easy. Even with the best intentions, avoiding gluten exposure can be difficult , especially when meals are prepared by others. Taken before a meal, GluteGuard®’s caricain enzyme helps to break down hidden gluten and reduce the symptoms of accidental gluten ingestion.If there is any doubt that your meal may contain gluten, have GluteGuard® on hand. This product must be used in conjunction with a glutenfree diet. This product may not be right for you. Always read and follow the label. GluteGuard® is a registered trademark of Glutagen Pty Ltd, used under licence. SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER September/October 2026
Aisles is designed to be mixed into mocktails, supporting the health of Canadian consumers is its own kind of holiday gift. “The best thing people say to me is ‘I don’t miss the alcohol.’ That means you’re making people healthier and that makes me happy.” Huitema adds that Sobrii’s appeal is based on overall health as well as its lack of alcohol and versatility in highbrow mocktails. “We’re zero sugar and zero calories for a reason,” he says. “That’s just as important, especially during the holiday season when you’re consuming a lot of sugar.” (Last fall, the company introduced its 0-Rum product, which contains strong cinnamon notes that play into holiday taste traditions.) SEASONAL SHAREABLES The main course may still be the main event at most holiday gatherings, but premeal grazing is increasingly becoming a focal point for consumers.
“What we’re anticipating most is how the role of the appetizer is changing,” says Longo. “Guests are telling us that the holidays are a time to gather, which means there are more opportunities for finger foods, snack boards, dips, small bites and shareable appetizers, not just one formal meal.” Amandine Pruvot, brand director for Bel Group Canada’s Boursin brand of cheeses, concurs. Highlighting Boursin’s Cranberry & Pepper and Truffle Salt & Hint of Pepper flavours as holiday favourites, she says Canadians are looking to drive social interaction with products that balance indulgence and simplicity. “During the holiday season, shoppers are more willing to try new products, premium offerings, seasonal flavours and limited-edition items than they are during the rest of the year,” she says, pointing out that elevated appetizers can help make special occasions more special. “Consumers want food experiences that feel special and premium but are
easy to prepare and share with guests.” More than ever, those highbrowyet-simple foods can be found in the frozen aisle. Customers want to spend less time cooking and more time with their guests, says Metro’s Reilly. “The frozen category continues to grow in popularity as quality and variety improves, and we see this trend continuing.” Strange agrees, referencing Whole Foods Market’s 2025 and 2026 trend predictions reports: “We’re seeing more unique and delicious frozen appetizers,” she says, noting that frozen dumplings are among the most popular items. From frozen appetizers and non-alcoholic beverages to blending traditions from around the world, holiday entertaining continues to evolve. Though every table tells a slightly different story, the spirit of bringing people together over a shared meal remains the same. “None of the fundamentals are changing,” says Rane. “It’s still about gathering to eat delicious food.”
SHUTTERSTOCK, AI GENERATED
Deck the halls
It’s been said—and sung—that the holidays are the most wonderful time of the year. For retailers and food manufacturers, it’s also a crucial period for maximizing sales. That puts additional focus on merchandising, marketing and promotions to ensure that consumers can easily find items in stores, as well as product information and recipe ideas. “Store-level merchandising displays need to be well thought out, clean and easy to shop,” says Matthew Reilly, Metro (Ontario). Putting multiple components of the holiday meal together aids in this process, he adds. “Cross-merchandising is a great way to encourage trial and build the basket.” The human component is equally important, he says. “Customers need to find attentive, informed and engaged employees who can help them through their shopping experience. This includes providing recommendations, sampling, pairings and an overall positive customer experience. “Service sells.” Jenny Longo of Longo’s also emphasizes the importance of presenting a fully realized vision of a holiday dining experience. “We focus on making holiday entertaining feel effortless,” she says. “We merchandise products as complete entertaining
solutions, grouping complementary items together where possible so customers can easily create a grazing board, cocktail hour or appetizer spread in one shopping trip. “Seasonal displays, recipe inspiration and entertaining ideas help bring those solutions to life, giving customers confidence that they can create something special without spending hours in the kitchen.” September/October 2026 || CANADIAN GROCER 53
WHAT’S
NEW
NEW PRODUCTS IN GROCERY
SARGENT FARMS Since 1943, Sargent Farms has been a trusted Canadian partner, building strong relationships with local farming communities. Proudly featuring the “Raised by a Canadian Farmer” stamp, 100% of our chicken comes directly from local Ontario family farms. We deliver exceptionally fresh, top-tier poultry that is 100% Halal certified, free of any added hormones, and routinely monitored to ensure no issues with antibiotic residues. Partner with us for reliable, premium quality your customers can trust.
YUPIK Explore the sweet side of innovation with Yupik’s latest creations. Mocha Almonds blend rich coffee and cocoa flavours for a decadent, café-inspired twist, while Churro Pecans capture the warm cinnamon sweetness of the classic treat. Reimagining familiar dessert flavours for snacking, these new additions turn everyday cravings into moments of indulgence.
ELAN
Discover Elan’s latest innovations, created with evolving consumer preferences in mind. Cocoa and Berry Protein Clusters put plant-based protein front and centre, while the Fibre Balance Mix brings fibre into focus. Thoughtfully crafted to deliver the added benefits consumers value, these new additions bring fresh possibilities to the growing functional category.
SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER September/October 2026
Aisles
SAUCES BRING MORE TO THE TABLE
As shoppers look to add flavour and variety to home cooking, bold profiles and versatile formats are driving innovation in the sauces and condiments aisle By Jessica Huras
SHUTTERSTOCK, AI GENERATED
A SAUCE OR condiment is an easy way to breathe life into familiar staples. They let consumers explore the world, personalize meals and indulge in small luxuries—all without much effort or cost. At Pattison Food Group, premium mustards, specialty relishes, hot sauces and flavour-forward barbecue sauces are outperforming many conventional products, says category manager Julie Nagy. Even as shoppers watch their spending more closely, Nagy says they will pay more when a product offers a distinctive flavour, organic credentials or an unusual ingredient combination. “Shoppers are simply more selective rather than buying less or trading down,” she says. FAMILIAR FORMATS GET A FLAVOUR BOOST I n No r t h A m e r i c a , I n n ova M a r k e t Insights says launches described as “hot” and “spicy” have recorded five-year compound annual growth rates of 59% and 60%, respectively. “Sauces are a category consumers are most likely to experiment in,” says Innova co-founder and president Lu Ann Williams. “Younger generations are driving the charge, leading demand for bold ‘swicy’ sweet-heat profiles.” Nagy says Pattison is also seeing growing interest in sweet-heat sauce and condiment combinations such as hot honey and jalapeño, in addition to pickle, dill, maple and smoky barbecue flavours. Korean- and Japanese-inspired products are also gaining momentum. Kraft Heinz Canada is kicking flavour up a notch by bringing bold, unexpected tastes to familiar formats, according to Jenna Zylber, head of innovation. Recent and future product launches include
Heinz mayonnaise-style sauces in Piri Piri, Smoky Mustard and Chimichurri, along with Diana barbecue sauces in Carolina Style Mustard and Ginger and Soy. Aditi Burman, North America brand controller at AB World Foods, which counts Blue Dragon and Tabasco among its brands, identifies chili crisp, Korean barbecue and red curry as high-momentum flavours. She says Vietnamese, Filipino and Indonesian profiles could represent future growth areas. Burman recommends that grocers organize the shelf by cuisine and group complementary sauces, noodles, pastes and smaller-format ingredients—including fish sauce, oyster sauce, mirin and sesame oil—to help shoppers navigate unfamiliar products and understand how they fit into a meal. MORE BANG FROM EVERY BOTTLE Sauces are taking on a more versatile role as shoppers use them as marinades, glazes, dips, flavour bases and finishers. Nagy says this versatility is influencing Pattison’s assortment with greater emphasis on products that offer meal inspiration, convenience and uses across a variety of cooking occasions. Williams is seeing sauces serve as “cost-effective ‘meal elevators.’” She describes them as an accessible way to add premium flavour and convenience to budget-friendly ingredients. Blue Dragon’s ready-to-use Pad Thai, Thai Coconut Curry and Korean BBQ sauces are designed to turn basic proteins and vegetables into complete meals. “These formats sit between scratch cooking and ready meals, allowing shoppers
to feel like they’re cooking while dramatically reducing prep time,” explains Burman. Retailers can reinforce this meal-building role through merchandising. During grilling season, Pattison places sauces alongside proteins and ready-to-cook products, helping shoppers see how they can be used to assemble a complete meal. FLAVOUR MEETS FUNCTION At the premium end of the aisle, distinctive flavours, simpler ingredients and nutritional benefits are driving interest. Turpone Foods recently launched its Martha Stewart grocery collection in Canada, including flavoured, all-natural honey drizzles and olive oils. “We saw an opportunity to offer premium pantry staples made with clean, high-quality ingredients and unique flavour profiles that aren’t widely available,” says Anthony Capone, managing director at Turpone. The line includes four varieties of infused extra-virgin olive oil, such as Roasted Garlic and Lemon Pepper, and three infused honey drizzles, such as Fig Oregano and Triple Chili. “Health-focused products continue to be an important growth opportunity, particularly when they deliver on both nutrition and taste,” says Nagy. She points to Pattison’s Only Goodness no-sugar-added ketchup-style sauce as one product that resonates with customers. The retailer is also seeing demand for organic products and greater transparency around food sourcing. Kraft Heinz is responding to similar expectations with Heinz Zero Tomato Ketchup Style Sauce, which contains no added sugar or salt. “What they are asking for is a swap, not a substitute: the nutritional improvement and the taste they already know, without trading one for the other,” says Zylber. Across the category, shoppers are looking for products that deliver on taste, value or convenience. Grocers can encourage trial by showing how those products fit into familiar meals.
September/October 2026 || CANADIAN GROCER 55
Aisles 1 A RICH HISTORY
2 TALLOW TAKEOVER
As saturated fat concerns grew in the 1980s and 1990s, beef tallow fell out of favour. (Amid public pressure, McDonald’s famously switched from beef tallow to vegetable oil blends for its iconic french fries.) Despite it’s once-tarnished reputation, beef tallow is enjoying a resurgence fuelled by interest from the wellness community and evolving research suggesting moderate consumption of certain saturated fats may not be as harmful as once believed. Whole Foods listed beef tallow among its top food trend predictions for 2026. “Tallow is being rediscovered by consumers who value ancestral
4 LOOKING AHEAD
Beef tallow Four things to know By Andrea Yu
3 WHERE’S THE BEEF (TALLOW)?
Beef tallow is making its way into packaged foods with brands such as Tallow & Fries, which launched in 2024 with a line of frozen fries. Avoiding seed oils, founder and CEO Anthony Jin developed the recipe—potatoes, 100% beef tallow and a pinch of seasoning—for his family following his wife’s cancer diagnosis. Jin says when his fries launched, people weren’t aware of beef tallow as an ingredient. “But once they tried it and saw there were only three ingredients, they were on board,” he says. Tallow & Fries is now available at more than 300 stores in Ontario, including Longo’s, Sobeys, Foodland and Fortinos. Beef tallow is making its way back into home kitchens (and even bathrooms). B.C.-based Allfat has three cooking and four skincare SKUs, while fellow local brand SofterSkin offers whipped tallow moisturizers. ingredients and are looking for oil alternatives,” the retailer said. Also fuelling beef tallow’s rise is the movement away from heavily processed seed oils—a trend that’s gaining popularity on social media. Healthy Planet general manager Muhammad Mohamedy says a broad demographic of customers is drawn to beef fat products in its
56 CANADIAN GROCER || September/October 2026
stores, from health-conscious millennials and generation Z to people seeking clean beauty options. Earlier this year, the retailer launched a beef tallow for cooking and a whipped tallow skincare cream under its Benefits by Nature privatelabel line. “We saw early signals from our customers and moved quickly to build out the category,” Mohamedy explains.
Marc Duench, Healthy Planet category manager for health and beauty and private label, is optimistic about beef tallow, citing month-over-month sales growth. He says beef tallow customers do their homework on TikTok or Instagram before making an in-store purchase. Duench says its important for a brand’s marketing to tell a story, whether it’s through sourcing transparency, founder narratives or before-and-after skin results. But with any food trend, especially one that takes off on social media, the question remains whether beef tallow is just a fad or here to stay. “It’s simply too early to say whether beef tallow lasts or fades,” says Innova Market Insights co-founder and president Lu Ann Williams. “I’d treat beef tallow as one to watch, not one to bet on.”
SHUTTERSTOCK, AI GENERATED
Beef tallow is a hard white or yellowish cooking fat. It’s made by removing, simmering and clarifying the fat tissue that surrounds a cow’s kidneys and loins. Reportedly used as a cooking oil as early as fourth-century Rome, it was a popular household cooking ingredient for much of the 20th century. Today, it’s used for deep-frying, roasting, as an ingredient and in non-food applications such as candles, soaps and skincare. It’s even used to coat cast-iron pans and grills.
New on shelf! 1 CHEF BOMBAY MINI BEEF NAANPANADAS
Aisles The latest products hitting stores
1
Seasoned beef, potatoes, onions, tomatoes, cilantro, garlic, ginger, green chili and a blend of Indian spices wrapped in a frozen golden naan pastry creates a bold and flavourful snack or appetizer. Each box comes with a tangy tamarind dipping sauce. 2 TIM HORTONS READY-TO-DRINK BLACK ICED COFFEE AND ICED COFFEE SYRUPS
2
Customized coffee shop favourites made easy and at home with Tim Hortons ready-to-drink Black Iced Coffee made from 100% Arabica beans in three unsweetened flavours (Medium Roast Black, Vanilla and Caramel), and Iced Coffee Syrups in Cappuccino and Mocha.
3
3 CAMPBELL’S CONDENSED CHICKEN SOUP WITH POKÉMON SHAPED PASTA
A family-friendly meal option, Campbell’s Condensed Chicken Soup with Pokémon Shaped Pasta combines savoury broth, tender antibiotic-free chicken and fun pasta shapes with 35% less sodium than the regular recipe. 4 GOOD PROTEIN READY-TO-DRINK PLANT-BASED PROTEIN SHAKE
4
5
Good Protein is shaking things up. The Montreal-based maker of vegan protein powder has launched a convenient, grab-and-go format in Vanilla and Chocolate. Each 1.4-litre bottle delivers 21 grams or plantbased protein, seven grams of fibre and zero grams of sugar. 5 DORITOS ROLL’D TORTILLA CHIPS
It’s the distinctive texture of a Doritos tortilla chip rolled into a new, extracrunchy bite-sized snack. Doritos Roll’d chips are launching exclusively in Canada and in three bold flavours: Nachos Supreme, Fiery Lime and Dill Pickle Blast. CG September/October 2026 || CANADIAN GROCER 57
Express Lane
BEST LAID PLANS
Grocers must treat risk coverage as an evolving business priority, says TD Insurance’s Sidrah Khan By Kristin Laird
How often should a grocer review and update their coverage, and what operational changes should trigger a policy update? From a minimum perspective, of course, as per standard protocol, a grocer should review their coverage at least once a year. However, keep in mind that any major changes to your business should trigger a review sooner. When we’re talking about major changes—expanding your store, adding a bakery or deli, increasing inventory or investing in new equipment—we mean any major changes that can impact your risk profile as a business, as well as your insurer. One of the biggest mistakes we tend to see is ‘set it and forget it,’ which is risky because obviously your coverage should evolve as your business evolves. Grocery stores today look different than they did five, 10, 15 years ago with a lot of different operations. So, it’s important to make sure your insurance reflects how your business is operating. 58 CANADIAN GROCER || September/October 2026
What are the most common features or clauses grocery retailers overlook? Most grocers are focused on protecting their building, their equipment, their inventory—they’re thinking about insurance to protect what they own. They don’t always consider the financial impact of having to close their doors for a few days or weeks at a time because of an insurable event. So, often we see businesses not thinking about business interruption, which can create exposure.
Liability claims such as slip-and-falls are common in retail. How can store managers best document daily maintenance to protect the business against liability? It’s critical that you are consistent. The most important thing before any kind of documentation is to make sure you have the proper risk processes in place to protect your grocery store. Assuming you have all safety checks in place, ensure you maintain detailed records—including inspection, cleaning and maintenance procedures. Documenting these steps demonstrates you are following proper protocols and taking all reasonable steps to maintain a safe environment. All of this is important because if there is a liability claim, you have all your documentation to show you did everything you needed to do, and to help build your case as well. More broadly, think about liability risk as part of your overall business protection strategy. It’s not something you should be thinking about after an incident occurs. Think about it from the get-go so you can prevent such situations from happening.
How do specialized in-store operations—hot bars, delis, bakeries or butcher counters— change a grocery store’s liability profile? Baking, cooking, cutting meat on site and other operations like that can introduce additional risks because now you’re not just a traditional grocery store, you’re also preparing, handling and serving food. Expanding your operations with such services can open you up to additional liability exposure, which is where your coverage needs to meet the needs of your business as it grows. For example, hot food spilling on a customer could be a liability issue, or there could be contamination concerns. And now that you’re producing food or baked goods on site, you take on greater responsibility for appropriate product labelling. So, it’s very important that you continue to have regular conversations with your insurance provider or licenced advisor to help ensure that your coverage is aligning with the realities of your business.
What is your advice for grocers wanting to move from a “set it and forget it” mindset with their insurance? Constantly think about your budgeting, your cash flow, your financial plan and your business plan, and always think about insurance as part of that plan. Most resilient businesses will continuously look at their operations and their growth model, and try to ensure their insurance adapts as their business grows. CG FOR MORE Q&A WITH SIDRAH KHAN VISIT CANADIANGROCER.COM
TD INSURANCE
THE UNEXPECTED CAN happen at any time in the grocery business—from equipment failures to property damage, customer incidents and other risks that can impact operations. And as the grocery landscape continues to evolve, so too do the risks that retailers need to consider. In this Q&A, Sidrah Khan, senior manager, small business insurance at TD Insurance, explores the changing needs of grocery retailers and how a proactive approach to insurance can help protect their business. (This interview has been edited for clarity and length.)
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OCTOBER 27 & 28, 2026
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Tues., Oct. 27, 2026
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General Info: 3.............CFIG Staff 5.............Welcome Message 7..............General Information 9.............2026 CFIG Board of Directors 9.............CFIG Associate Members’ Council 17............Speakers 26...........Thank You to Our Sponsors Conference & Trade Show: 11............Program Schedule Exhibitor Listings: 19............Exhibitors by Alphabetical Order 21............Exhibitors by Booth 24...........Trade Show Floor Plan
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CFIG Staff Members
RON WELKE
CLAUDIA SOLORZANO
President & CEO
Director, Membership & Programs Member Services
LAURA COLLATON
Senior Vice President & COO GARY SANDS
Senior Vice President, Public Policy & Advocacy JARED ROSENBERG
Vice President, Finance & Administration MARTHA MURRAY
Vice President Public Policy & Advocacy
DIANA STEVENSON
Director, Conference & Events SUZANNE REGIMBAL
Account Manager, Member Services MATTHEW BROWN
Manager, Sponsorship & Advertising TYSON SMITH
Representative, Accounts
NANCY KWON
Vice President, Marketing & Communications
JASON CHONG
ROLSTER TAYLOR
CINDY SUH
Vice President, Sales & Operations
Designer, Products Operations Coordinator, Trade Show
ANDREA ALMARZA
Executive Assistant to the President & CEO and to the VP of Finance & Administration
2027 Save the Dates! To learn more about the benefits and types of membership (Retail/Associate/Affiliate) contact:
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October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
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Welcome to Grocery Innovations Canada A message from Ron Welke, President & CEO Scan the QR code for the Smart Guide to have all of the exhibitor, conference and event information at your fingertips! Welcome to Canada’s premier grocery conference and exhibition, Grocery Innovations Canada! From local and global companies across all categories, A WORLD OF OPPORTUNITIES is to be discovered this year! The mornings kick off with insights and learnings from experts in the field. From Michael Gregory, BMO Deputy Chief Economist, sharing the outlook for the sector to NielsenIQ’s Carman Allison providing key data on consumer spending, the morning sessions are a must-attend to keep in tune with what’s happening in the industry. The educational sessions at GIC are exclusive and only at this event. Attendees will get practical ways to grow their business and hear about what other best practices other retailers are using in various areas, from store design to category management and operations. In the afternoons, there are plenty of not-to-miss areas on the 140,000-sq.-ft. exhibition floor. Discover products from across the country, including Alberta, Manitoba and Quebec. Don’t miss the global offerings from South Africa, New Zealand, India, China, Mexico and the U.S., to name just a few. Be sure to check out: Ontario Pavilion—Showcase of regional excellence and innovation. Insights & Innovations Stage—Expert panels and trend talks. FCC Refresh & Recharge Station—A great spot to sample some beverages, network or take a break. First Time Exhibitors Pavilion—Discover new and emerging brands and technologies. Sustainability Sentral Pavilion—Find environmentally friendly products and services. Connect and grow your network over the course of the event starting with the Monday opening reception where all are welcome. There is also the industry tour (CFIG retailers only), along with the Category Connect business meeting program that can help you discover new products and services. The new product showcases at the entrance of the show will provide a glimpse into the newest innovations hitting shelves. After the trade show closes both days, delegates can catch up with colleagues and new business prospects at the networking cocktails. We look forward to connecting with you at GIC 2026! Not to Miss at GIC: Monday, Oct. 26—Opening Reception—5:30pm-7:30pm (All Welcome) TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Hall H
Tuesday, Oct. 27—Networking Cocktail & Merchandising Excellence Awards—4:30pm-6:30pm (All Welcome) TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Hall H | Ballrooms A, B
Wednesday, Oct. 28—Independent Grocer of the Year Awards—5:30pm-9:15pm *PRE-REGISTRATION REQUIRED TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Hall H | Ballrooms A, B
Get ready for business at Canada’s premier grocery conference and exhibition! RON WELKE, PRESIDENT & CEO, CFIG www.facebook.com/CFIGFCEI/
www.instagram.com/gicshow
https://ca.linkedin.com/company/canadian-federation-of-independent-grocers
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
5
WE ARE P
FOODS
You already know us. We’ve been partners for years.
Quality. B.C. Eggs.
Quality. ONTARIO. Eggs.
Quality. ALBERTA. Eggs.
Made in CANADA egg products.
Together, we’ve always delivered a full range of safe, high-quality products, from local farm-fresh shell eggs to innovative egg solutions to feed Canadians.
Today, we’re P&H Foods, the newest member of Parrish & Heimbecker, Limited – and we can’t wait to show you where we’ll be taking the egg industry next.
2x 2026 Nominee WINNER BEST NEW PRODUCT Meats, Eggs & Seafood
©2026, P&H Foods Inc.
Official Egg Partner of the Toronto Blue Jays™
A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
SCAN TO ACCESS SMART GUIDE
A WORLD OF OPPORTUNITIES—Canadian Grocery's Largest Meetings, Exhibition & Conference Event General Info:
Events:
Registration Hours:
5:30pm–7:30pm Opening Reception
Toronto Congress Centre (TCC) | NORTH Building-650 Dixon Rd.
Sunday, October 25, 2026................... 8:00am—4:00pm Monday, October 26, 2026.................. 8:00am—4:00pm Tuesday, October 27, 2026.................. 7:00am—4:00pm Wednesday, October 28, 2026............ 7:00am—6:00pm
Conference Hours:
Tuesday, October 27, 2026.................. 7:30am—11:00am
Monday, October 26, 2026: Open to all delegates and exhibitors
TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby
Tuesday, October 27, 2026:
4:30pm—6:30pm Merchandising Excellence Awards: Master Merchandiser & Top 10 Awards announced Open to all attendees and exhibitors
TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Ballrooms A, B
Open to all delegates
Wednesday, October 28, 2026:
Wednesday, October 28, 2026............ 7:15am—11:00am
5:30pm–6:15pm *Independent Grocer of the Year Reception
TCC-NORTH | BALLROOMS A, B
*Pre-registration required for all sessions TCC-NORTH | BALLROOMS A, B
Trade Show Hours:
Tuesday, October 27, 2026......................11:00am—4:30pm
*Pre-registration required for all sessions
TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Ballrooms A, B
6:30pm–9:15pm *Dinner & Awards
TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Ballrooms A, B
TCC-NORTH | Hall I
Wednesday, October 28, 2026................11:00am—4:00pm TCC-NORTH | Hall I
Services:
First Aid Offices
The First Aid Office is located by Hall H wood doors. For any emergency, contact Toronto Congress Centre Building Security (Door 4) at: 416-688-6469
Wheelchair Services
Recommended Attire
Tuesday, October 27, 2026: Merchandising Excellence Awards~Smart Casual Conference~Business Casual Trade Show~Business Casual
TCC has one wheelchair on standby in first aid room for emergency purposes.
Wednesday, October 28, 2026: Evening Dinner & Awards~Business (Black Tie Optional)
Media Office
Badge Colours
Nancy Kwon is the key media contact for Grocery Innovations Canada 2026. All media must be registered before entrance into the trade show. The media office is located beside the trade floor. marketing@cfig.ca
RED–Retailers/Wholesalers GREEN–Manufacturers/Suppliers/ Restaurant/Foodservice YELLOW–Distributor/Importer/Exporter BLUE–Exhibitors GREY–Media
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
7
It s Almost Here ’
Grocery Innovations Canada Come check us out at booth 625 a at our sess o o the 27th o October at 1 00 pm :
.
From Data to Decisions: Building the Connected Grocery Store of Tomorrow.
Booth
625
Technology Featured By:
A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
2026 CFIG Board of Directors
SCAN TO ACCESS SMART GUIDE
* Executive Committee
*Ron Welke
*Brian Bradley
*Rick Rabba
*Jim Hamilton
*Brad Fletcher
*Erin Higdon
Joey Bernaudo
Craig Calvin
Gene Coleman
Nathalie Coutayar
Ben Harrack
Neil Kennedy
Adele Kostura
John Pritchett
Mike Sharpe
Debbie Unick
Jason Vesely
President & CEO, CFIG, Toronto, ON
Country Grocer, Victoria, BC
Sharpe’s Food Market, Campbellford, ON
Chair, Stong’s Markets, Vancouver, BC
Coleman Group of Companies, Corner Brook, NL
Federated Co-operatives Ltd., Saskatoon, SK
Vice Chair, The J. Rabba Company Ltd., Mississauga, ON
Member at Large, Denninger's Foods of the World, Hamilton, ON
Treasurer, Hammy’s AG, Ponoka, AB
Pattison Food Group, Langley, BC
Secretary, The Village Grocer, Markham, ON
Sobeys Strathmore, Strathmore, AB
Honourary Past Chair, Powell's Supermarket Ltd., Bay Roberts, NL
Independent Business TGP Federated Co-op Ltd., Edmonton, AB
Longo Brothers Fruit Markets, Vaughan, ON
Powell’s Supermarket Ltd., Bay Roberts, NL
Westlock Sobeys, Westlock, AB
Associate Members’ Council
Michael Batke
Peter Bowman
Robert Clarke
Kostas Kapralos
John Kotsopoulos
Joshua Kuehnbaum
Steeve Lamontagne
Tim Lute
Sam Magnacca
Colin Mann
Tim McNerney
Vincent Nadeau
Martin Payant
Tom Szostok
Sr. VP Canada Sales, Procter & Gamble Inc.
VP Customer & Commercial Leadership Organization, Conagra Brands Canada
Vice Chair, Sr. VP Retail & Food Services Sales, Saputo Dairy Products Canada GP
VP & GM, Acosta Canada
Director of Sales, McCain Foods
VP Sales & Market Strategy, Canada, General Mills
VP National Sales, A. Lassonde
Sr. VP National Sales & Consumer Marketing, Coca-Cola Refreshments
VP Sales & Trade Marketing, Sr. VP, Customer Business Smucker Foods of Canada Development-Canada, Maple Leaf Foods
VP Sales, Kraft Heinz Canada
Chair, VP & CCO, Unilever Canada
VP Sales & Head of Canada Sales, Kruger Products LP.
Sr. VP Sales, Lactalis Canada
What are the benefits to attending GIC Mirette Hanna
VP, Growth, Tree of Life Canada
Lance Wade
CCO, PepsiCo Foods
Traci Wildish
Vice Chair, VP Sales & Marketing-Canada, McCormick Canada
Robert Wilson
CCO, Nestle Canada Inc.
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
9
UP YOUR SOUP GAME
VISIT US AT
PRODUCTION
Booth #1225
DOCKET / FILE NAME: 26KHC439_KraftHeinz_HEINZ SOUP MAGAZINE AD_EN
CD: AC
DATE: September 16, 2026 3:07 PM
TRIM SIZE: 7.875” x 10.75”
FILE PREPARED AT: 100%
CONCEPT: NB
FILE FORMAT: InDesign CC
FINISHED SIZE: –
COLOURS: 4/0
PRODUCTION: AP
STOCK PHOTO: XX
BLEED: 0.25”
SCORE / DIELINE: NO
ACCOUNTS: RC
CALGARY #100 5440 1 Street SW, Calgary, Alberta T2H 0C8 | 403-735-0655 TORONTO #305 245 Yorkland Blvd, Toronto, ON M2J 4W9 Canada | 416-645-2055
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A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
DAILY SHUTTLE BUS between Westin Toronto Airport Hotel and Toronto Congress Centre, North Building (Every 15-20mins)
Sponsored by:
Program Schedule
Feder ated Insurance
#GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
Monday, October 26, 2026: Toronto Congress Centre (TCC) | NORTH Building
10:10am–10:50am Economic Outlook: Navigating the Forces Shaping Grocery. Hear from Michael Gregory, BMO Deputy Chief Economist, on the outlook for the sector and what these trends mean for grocery retailers, manufacturers and the supply chain. Sponsored by:
10:55am Ribbon Cutting
6:30am–12:00pm Industry Tour: Ontario Food Terminal & Longo’s Queensway
11:00am–4:30pm Trade Show
(Pick up at 6:30am Lobby, Westin Toronto Airport Hotel)
TCC-NORTH | Hall I
*Pre-registration required: CFIG RETAILERS ONLY
SCAN TO ACCESS SMART GUIDE
Open to all trade show, full delegate passes; Free for CFIG Retailer Members
12:00pm–3:00pm Category Connect Meetings Pre-registration required
TCC-NORTH | BALLROOMS A, B
5:30pm–7:30pm Opening Reception All exhibitors and attendees welcome
TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby Sponsored by:
Tuesday, October 27, 2026: Open to all delegates
TCC-NORTH | BALLROOMS A, B
7:30am–8:00am CFIG retailer members registration/ check-in. Continental breakfast provided for all delegates. Sponsored by:
Feder ated Insurance
8:00am–8:30am Annual General Meeting CFIG Updates with President & CEO, Ron Welke 8:35am–9:20am Grocery Code Panel update– Giancarlo Trimarchi, Vince’s Market and John Pritchett, Powell’s Supermarkets join Unilever’s Martin Payant. Moderated by Gary Sands, CFIG. 9:25am–10:05am The GLP-1 Basket Shift: What Shoppers Are Dropping, Adding and Buying Next. Growing GLP-1 adoption isn't just shrinking grocery basket size—it’s rebalancing what goes into it. Join the Path to Purchase Institute’s Cyndi Loza for an exclusive look at new proprietary research revealing how GLP-1 usage has altered shopping habits and gain insights on how to stay ahead of the curve.
1:00pm–1:30pm Advantage Solutions Insights & Innovations Stage Session From Data to Decisions: Building the Connected Grocery Store of Tomorrow. Join Shawn Cunningham, Ravyx, along with Dina Federici, Toshiba; François Labelle, LOC Software; and Erick Dowling, Vusion, to hear how connected technology ecosystems are creating new opportunities for grocery retailers to improve profitability, streamline operations, and better serve today’s evolving shoppers.
Tuesday Evening Event
Open to all registered delegates and exhibitors
TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Ballrooms A, B
4:30pm–6:30pm Merchandising Excellence Awards MERCHANDISING EXCELLENCE AWARDS
4:30pm–5:00pm Networking Cocktail Reception All delegates, exhibitors welcomed Sponsored by:
PLAN YOUR SCHEDULE Scan the QR Code for the digital show guide, full exhibitors list and conference schedule
Sponsored by
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
11
In-Store Signage and Merchandising Solutions! Innovative Solutions. Simple Install. Lasting Quality.
WHAT WE OFFER! Shelf Talkers Aisle Blades Sign Holders ESL Accessories
Pushers and Rollers Plus, much more!
Visit us at GIC! Booth #1719
Since 1993, we've helped retailers shape their customer experience, aisle by aisle. Every sign we create is designed and manufactured in-house, delivering consistent quality you can trust!
danaindustries.com
Dana Industries. 109 Woodbine Downs Blvd. Unit # 1. Toronto, Ontario. sales@danaindustries.com. 1 888 998 0880
A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
DAILY SHUTTLE BUS between Westin Toronto Airport Hotel and Toronto Congress Centre, North Building (Every 15-20mins)
Sponsored by:
Feder ated Insurance
5:00pm–6:30pm Master Merchandiser Awards presentation–Best merchandising displays are awarded and top 10 in grocery winners announced. TOP GROCERY INNOVATIONS CANADA
2026 IN GROCERY
Reception Sponsor: Program Sponsors:
SCAN TO ACCESS SMART GUIDE
8:40am–9:15am Store Experience & Layout: Blaine Bringhurst, Market 32/Price Chopper; Jay Highland, WD Partners; Paula Janssen, Janssen's Market; Matthew Rogge, Summerhill Market; Ella Zhuang, Brother Fixtures; Amanda Lai, McMillanDoolittle. Sponsored by:
9:20am–10:05am From Uncertainty to Opportunity: NIQ’s Consumer Outlook for 2027. Ongoing uncertainty is reshaping how consumers define value, set priorities and decide what earns a place in their baskets. This session will explore the forces influencing spending and shopping choices, from evolving financial realities and wellness priorities to the growing role of technology and what they mean for brands and retailers preparing for the year ahead. Presented by Carman Allison, NielsenIQ 10:10am–10:20am Coffee Break Sponsored by:
10:25am–10:55am Workshops
CONCURRENT SESSIONS Rooms 4-7 CHOOSE ONE SESSION
Wednesday, October 28, 2026:
*Registration required. Open to full delegates, conference pass holders TCC-NORTH | BALLROOMS A, B
7:15am–8:00am Breakfast Sponsored by:
8:00am–8:30am Boring AI Wins: What Actually Works for The Real World. The AI headlines are all about chatbots and humanoid robots, but the AI that’s actually moving the needle for traditional businesses is unglamorous: better forecasting, fraud detection, smarter procurement, sharper customer insights. Brian Wong will draw on real examples from real venture-backed firms to explore how to apply AI to unsexy, high-ROI problems. This session breaks down how independent grocers can apply the same playbook both internally and externally without needing a data science team or big tech budget. Sponsored by:
ROOM 4 State of Fresh: Hear the key differentiation strategies in FMI’s 2026 State of Fresh report Learn to position fresh foods as a sales driver by spurring customer engagement and shopping appeal. Presented by David Haaf, FMI. ROOM 5 Small Enough to Move Fast: What Independent Grocers Can Do While the Big Chains Are Still Deciding Grocery is being reshaped by forces that favour agility over scale—slow ecommerce adoption across the sector, loyalty programs shifting from generic points to genuine customer relationships, and the emergence of AI agents that shop on customers’ behalf. Uwe Stueckmann of Innovate Marketing will unpack what works and what independent operators can act on immediately without massive enterprise budgets or headcount. ROOM 6 Beyond the Flyer: How Canadian Retailers and Brands Are Winning Back the Value-Driven Shopper Canadian shoppers have changed, with tighter budgets and higher expectations. Join Aeron Lawrence of Flipp Corp. as he walks through real market shifts and case studies, discussing how grocers and CPG brands are adapting to keep shoppers loyal without burning margin. ROOM 7 One Scan, Infinite Possibilities: Why 2D Barcodes Powered by GS1 are Reshaping Grocery The barcode is undergoing its biggest transformation in more than 50 years. Join François Bouchard of GS1 Canada to learn how 2D barcodes are enabling richer product information, greater transparency and enhanced traceability. He’ll also share practical steps required to navigate the change. Sponsored by:
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
13
Your One Stop, Full Service Food Wholesaler Committed to the Independent Grocer and Convenience Store Markets
Visit us in
BOOTH 1209
sobeyswholesale.com
A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
SCAN TO ACCESS SMART GUIDE
11:00am–4:00pm Trade Show
Open to all trade show, full delegate passes; Free for CFIG Retailer Members TCC-NORTH | Hall I
1:00pm–1:30pm Advantage Solutions Insights & Innovations Stage Session The New Food Retail Playbook: Hear about the latest grocery trends and retailer examples, with practical implications for store experience, format, convenience, assortment and differentiation, Presented by Amanda Lai, McMillan Doolittle.
Wednesday Evening Event
*Registration required–Dinner Ticket/Full Delegate with Dinner Passes only; payment onsite depending on availability DENT GRO CE PEN R DE O IN
F EAR EY TH
IEN AD N
E
CA
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5:30pm–9:15pm Independent Grocer of the Year Gala
CANAD IA N
TCC-NORTH | Collaboration Corridor | J. Mitchell Lobby | Ballrooms A, B
INDÉPENDA NT D
5:30pm–6:15pm Reception Sponsored by:
6:30pm–7:30pm Dinner
Dinner Sponsors:
7:30pm–9:15pm Independent Grocer of the Year Awards are handed out to the top grocers in the country. Life Member Awards: John Tobin, Maple Leaf Foods; Tom Szostok, Lactalis, Industry Builders; Jeffrey Min, Galleria Supermarket, Independent Grocer. Awards Sponsors:
DRAW FOR FINAL FOUR FOR GRAND PRIZE TRIP TO NGASHOW IN LAS VEGAS! Sponsored Sponsoredby: by:
groceryinnovations.com
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A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
SCAN TO ACCESS SMART GUIDE
Speakers at GIC 2026 Carman Allison, VP Industry Insights, NielsenIQ Carman Allison has his finger on the pulse of the CPG marketplace and manufacturers and retailers rely on him to provide insights and solutions they need to make strategic business decisions. François Bouchard, Co-President, GS1 Canada A long-time member of CFIG, former grocery retailer and past chair of the association, François Bouchard brings more than three decades of experience owning and operating retail stores and a virtual grocery shopping platform. Blaine Bringhurst, President, Market 32/Price Chopper Blaine currently serves as President, Market 32/ Price Chopper, one of the operating companies, along with Tops Markets, of Northeast Grocery, Inc and currently directs a chain of over 130 stores and 18,000 teammates in New York, Massachusetts, Vermont, New Hampshire, Connecticut and Pennsylvania. The Market 32/Price Chopper and Tops Markets merger was finalized in 2021. Erick Dowling, Director of Business Value Creation, Vusion Erick Dowling is the Director of Business Value Creation at Vusion, where he helps retailers identify opportunities to improve operations and drive measurable business results through innovative retail technology. With extensive experience in retail strategy and business value consulting, he develops data-driven approaches that enhance efficiency, improve the shopper experience, and maximize ROI. Dina Federici, Sr. Account Executive, Toshiba Dina Federici is a seasoned retail technology professional with a strong technical background and extensive experience across the retail and fuel industries. At Toshiba Global Commerce Solutions, she combines her technical expertise with a strategic, customer-focused approach to build strong partnerships and help leading retailers navigate technology transformation and drive meaningful business value. Shawn Cunningham, Sr. Solutions Engineer, Ravyx At Ravyx, a leader in grocery technology, Shawn Cunningham leverages expertise in omnichannel strategies, inventory optimization, and customer experience to deliver efficiency, growth and sustainable competitive advantage. Michael Gregory, Deputy Chief Economist & Managing Director, BMO Capital Markets Michael Gregory is part of the team responsible for forecasting and analyzing the North American economy and financial markets. He has spent his career working in either economics or financial markets research for firms on both sides of the Canada-U.S. border.
David Haaf, VP, Fresh Foods, FMI–The Food Industry Association David Haaf is a seasoned food industry executive with more than 30 years of experience across retail, foodservice, and trade associations. Prior to joining FMI, he served as president and CEO of the International Dairy Deli Bakery Association. Jay Highland, EVP, Creative, WD Partners Jay Highland's 30 years of retail brand experience encompasses all phases of the retail strategy and design process, solving clients’ real-world business problems via big ideas in brand-right concepting, prototyping, and scaled implementation. Paula Janssen, Owner, Janssen’s Market Paula Janssen is the third-generation owner/ operator of Janssen’s Market in Greenville, Delaware. She serves as the chair of the Delaware Food Industry Council, the vice chair of the Delaware Restaurant Association, and is on the board of the National Grocers Association (USA). Amanda Lai, Associate Partner, Food Industry Practice, McMillanDoolittle Amanda Lai is a sought-after industry speaker on the trends reshaping the retail, grocery, and CPG sectors. She is a recurring guest analyst on Schwab Network, and a regular voice in media including ABC, NPR and CBS. François Labelle, Product Owner, LOC Software François Labelle brings over 25 years of experience in the grocery technology industry, including the last 12 years with LOC Software, making him one of the most knowledgeable voices on grocery software in the industry. His depth of expertise is matched by a genuine passion for the grocery industry, which comes through every customer interaction. Aeron Lawrence, Flipp Corporation Aeron Lawrence spearheads the retail division at Flipp, where he forges strategic partnerships with retailers and brands throughout North America. He has been instrumental in guiding hundreds of retailers in redefining their flyer and merchandising tactics for the digital age. Cyndi Loza, Sr. Editor, Path to Purchase Institute Cyndi Loza has more than a decade of experience tracking commerce marketing and merchandising strategies across top merchants. She spearheads research initiatives that translate shifting trends into actionable strategies for grocers and CPG brands. Martin Payant, VP and Chief Customer Officer, Unilever Canada Martin Payant has been with Unilever for over 28 years. Before assuming his current role, he served as national sales director, overseeing retail operations and grocery, drug and club channels.
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
17
WORLDOF OFOPPORTUNITIES OPPORTUNITIES AAWORLD More Trade. More Tastes. More Trends. More Trade. More Tastes. More Trends.
SCAN TO ACCESS SMART GUIDE
October October27 27& &28, 28,2026 2026 || Toronto TorontoCongress CongressCentre, Centre,North NorthBuilding Building #GICSHOW26 || WIFI WIFI NETWORK: NETWORK: GIC GIC 2026 2026 || PW: PW: GIC2026! GIC2026! #GICSHOW26
John Pritchett, GM, Powell’s; Sr. Director Retail & IT, Powell Group of Companies John Pritchett oversees enterprise technology across the Powell Group of Companies’ retail, wholesale, and distribution businesses. He is also general manager of Powell’s Supermarkets, leads retail strategy for Atlantic Grocery Distributors, and serves on the board of the CFIG. Matthew Rogge, VP of Operations, Summerhill Market Matthew Rogge is VP of Operations at Summerhill Market, overseeing store operations, merchandising, compliance, and strategic initiatives. A hands-on leader, he focuses on operational excellence, strong execution, and continuous improvement across the business. Matthew is passionate about premium retail, developing teams, improving processes, and creating exceptional customer experiences. Gary Sands, Sr. VP, Policy and Advocacy, Canadian Federation of Independent Grocers Gary Sands has been with CFIG for over 25 years. He has extensive experience in government at the political level as a chief of staff. He is a recipient of CFIG’s Spirit of the Independent Award and was inducted into Grocery Business’ Hall of Fame in 2025. Giancarlo Trimarchi, President, Vince’s Market Giancarlo Trimarchi is the president of Vince’s Market, an independent grocery chain in Ontario. He has served on the board of the CFIG for several years, culminating as chair from 2021 to 2022. Giancarlo received the 2024 Life Member Award from CFIG . Uwe Stueckmann, Co-Founder, Innovate Marketing Uwe Stueckmann spent more than 13 years at Loblaw Companies Ltd., where he led the growth of PC Optimum into Canada’s largest loyalty program. Today, Uwe is co-founder of Innovate Marketing, a consultancy focused on AI and its impact on commerce. Brian Wong, General Partner, Ascii Ventures Brian Wong is the co-founder and general partner at Ascii Ventures, an early-stage venture fund focused on investing in “boringtech” companies, typically industrial AI companies. He was formerly co-founder at Kiip, a rewards-based mobile advertising company. Ella Zhuang, Operations Manager, Brother Fixtures Ella Zhuang specializes in integrated fixture design, premium materials, finishes, and cohesive retail environments. She combines North American market insight with hands-on execution to deliver sophisticated, functional, and highly customized retail solutions.
Scan QR Code for Full Exhibitor Information
groceryinnovations.com
A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
Exhibitors by Alphabetical Order *Exhibitor listings as of Oct 14, 2026
7 Summits Snacks....................................... 2229A A. Lassonde Inc..............................................1509 ABI Systems Inc.............................................. 209 ABN Group Inc., Purelife Alliance Inc..............507 Acorn Packaging Inc........................................226 Acosta Group....................................1424+1424A Advantage Solutions.....................................2025 aēras water.....................................................2125 Affinity Group Canada.....................................611 AGMD Group................................................. 2235 Allison's Fine Foods Ltd................................ 1827 Alsafa Foods Canada...................................... 902 AM/PM Service............................................... 603 Amerlux.......................................................... 304 ANCAR Canada Ltd.......................505+802+803 Ararat Foods..................................................1002 ArcherPoint by Cherry Bekaert....................... 218 Ariya Meal Inc. (Ariya Burmese Foods)........2233B Armagh POS Solutions..................................1041 Arneg Canada.................................................1519 Arterra Wines Canada, Inc............................. 909 Asian Legend To Go Inc...................................538 Astor Stainless Steel Products Inc................ 1439 Atwood Heritage........................................... 1632 Avenco Ltd - My Parchment.......................... 839 Axel Kraft International Limited................. 2206 Azureau Wines & Spirits............................... 2219 Bacardi Canada................................................534 Balsam Tahini................................................1844 Bandall Canada Inc......................................... 502 Barbet.............................................................. 222 Barzi Bloom ...................................................2241 Baxter's Bakery.............................................. 1824 Bee Maid Honey.............................................. 630 Bella's Ferment Co........................................1630 Beretta Farms.................................................1743 Beverage World Inc....................................... 1203 Bezrocks Flavoured Ice....................................238 Big Brands Inc..................................................425 Big Chief Meat Snacks Inc............................. 1302 BJ Take Lighting................................................343 Bleu & Bon..................................................... 2103 Bliss Gourmet Baked Goods Inc.................... 606 Blue Monkey................................................. 2028 BMO Bank of Montreal-Business Banking.....1309 Booch.............................................................1946 Boomerangs Foods........................................1940 Bos Smoked Fish Inc.......................................1724 Brady Corporation.........................................1340 Brittles 'n More Ltd....................................... 1838 Brother Fixtures..................................1609+1709 Brother International Corporation................. 210 Bulldog Bag Ltd............................................... 327 Burnbrae Farms Ltd......................................... 918 California Ripe Olives....................................1304 Canada Beverage Marketplace..................... 2243 Canadian Federation of Independent Grocers........2325 Canadian Grocer..............................................746 Canadian Women in Food..............................1919 Casa Bonita Foods Inc................................... 1825 Cavendish Farms........................................... 1033 Central Okanagan Economic Development Commission......................929 Checkpoint Systems, Inc.................................635 Chef Brandz Inc............................................. 1829 Chens Enterprises Corporation....................1028 Chinook Cheese...........................................2231A Chocolats Favoris.......................................1809D
Cinnaroll by CBL Bakeries Ltd.........................325 CIS.................................................................. 1338 CJR Wholesale Grocers......................... 1232+1233 Clio Snacks...................................................... 608 CN Foods Inc.....................................................213 Coca-Cola Canada Bottling Ltd....................1409 Cogent Environmental................................... 204 Coldstream Clear............................................336 Colour Innovations & Raining Brand and Design.....1533 Conagra Brands............................................... 819 Concord National..........................................2109 Conglom......................................................... 1413 Cool Display Solutions.................................... 518 Corrigan Corporation..................................... 936 Costco Business Centre..................................1224 Covered Bridge Potato Chip Company..........1325 Cowbell Brewing Company.......................... 1937 Crafty Ramen................................................ 1645 Crave Cupcakes...........................................2225B Creative POS Ltd.............................................1332 CTS Foods | ATLAS Foods................................ 725 D&D Poultry................................................... 2131 Dairy Fountain & Hewitt’s Dairy.................. 1625 Daisy Intelligence Inc.................................... 2138 Dana Industries..............................................1719 Danone Canada............................................ 1009 Dare Foods Limited.........................................928 Dauphinais..................................................... 1335 DD Beverage & Nutrition............................... 440 Delmar Foods................................................ 1629 Denninger's................................................... 1932 Dennis' Horseradish...................................... 1728 Derlea...............................................................526 Design House Inc.............................................535 Diamond Packaging Supplies Ltd................. 1228 DIGI Canada Inc............................................... 919 Dipitt.............................................................. 2210 Direct Plus Food Group................................... 619 Distribution Canada Inc................................ 1954 Dosch Organic Acres Inc.................................437 Dr. Oetker Canada Ltd.................................... 308 Drakkar International................................... 1502 Dutchman's Gold.......................................... 1839 Dynamic Productions..................................... 444 Dyna-Pro Environmental.............................. 1336 Eastern Cape Development Corporation ... 2005 EATABLE Popcorn...........................................1927 Ecoply Inc.......................................................2303 Edge Food Equipment & Contours Interior Solutions....................................1327 EFI Sales Ltd....................................................1537 Elman's Food Products Ltd.............................202 Empire Distributions Inc.................................736 Enjay Converters Ltd.................................... 2038 Eurodib.......................................................... 2030 Everest Traders.................................................241 Exclusive Brands..............................................703 Express Shopfitters Inc................................... 2311 EZ Passport Studio........................................ 2327 F.U.M Imports Inc. ....................................... 2309 Farah Impex Ltd...............................................935 Farm Credit Canada.......................................1138 Farmery Estate Brewery............................. 2228A Faro Coffee Inc.................................................529 Federated Insurance....................................... 1313 Fintech LLC................................................... 2039 Flipp............................................................... 2139 Floating Leaf Fine Foods Inc.......................2224B
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Scan QR Code for Full Exhibitor Information Flying Monkeys Craft Brewery....................... 439 FMS Solutions Canada..................................1403 Forkin' Good (parent company Arbutus Foods)........... 414 Freeman Herbs.............................................. 1935 Frosted Bites Co............................................ 1925 Fruit of the Land Inc...................................... 1729 Fun Tyme Foods.............................................1038 Fury Hot Sauce..............................................1644 Gambles Produce........................................... 836 Gatekeeper Systems....................................... 607 GBS Food Service Equipment Inc.......... 1217+1317 GE Barbour Inc.................................................302 General Mills................................................... 719 Gigi Importing Ltd........................................... 318 Giovanni Rana................................................1013 Globe POS Systems........................................ 939 Gold Standard Gluten Free Baking Corp......1840 GOLDENNUTS INC..........................................539 Goodlife Group Inc.........................................2213 Gorilla Energy Drinks...................................... 216 GoSpotCheck by FORM...................................334 Grand Coup..................................................... 227 Grandma Emily Inc........................................ 1037 Great Canadian Meat Company Ltd............. 1636 Greaves Jams & Marmalades........................ 1740 Greenhouse.................................................... 546 Grenade...........................................................324 Grocery Business Media Inc.......................... 1956 Group Export Agri-Food.................... 1809+1909 Group Export Agri-Food................................2137 Groupe Grandio.............................................. 340 Gryfe's Bagel and Baked Goods....................1039 GS1 Canada......................................................536 Guarden Compostable Bags........................... 541 Guycan Ltd...................................................... 638 Harvest Meats................................................ 605 Harvest Moon Mills..................................... 2227B Harvest To Gather......................................... 1845 Hazel's Ice Cream............................................225 helloDarwin..................................................... 515 Henri Nutrition.............................................. 2129 Hobart Canada..............................................1504 Howell Data Systems.....................................1103 Hughes Decorr................................................ 408 Hummbee........................................................207 Hussmann Canada........................................ 1435 i2r North America.......................................... 640 Impex Distribution..........................................303 Inaba Foods....................................................1541 Infin8 Brands Inc..............................................924 Inform Brokerage Inc......................................329 Innotech Nutrition Solutions....................... 1524 Instore Group of Companies.......................... 319 In-Store Water Systems Inc........................... 548 Ishida Canada Inc............................................ 841 iSpice Foods...................................................1603 Italpasta Ltd................................................... 1125 Izzio Sourdough Bakery.................................. 504 J L Trading Co. Ltd............................................434 Jakeman's Maple Products.............................1725 Jimmy Zees Distributors................................. 1512 JSI Store Fixtures............................................ 2211 JZ Products & Sales..........................................234 Karma Water...................................................339 Kirti Masala Process Private Limited............. 402 KNDZ Coffee.................................................. 1726 Kobraiya......................................................... 1633
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
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WORLDOF OFOPPORTUNITIES OPPORTUNITIES AAWORLD More Trade. More Tastes. More Trends. More Trade. More Tastes. More Trends.
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October October27 27& &28, 28,2026 2026 || Toronto TorontoCongress CongressCentre, Centre,North NorthBuilding Building #GICSHOW26 || WIFI WIFI NETWORK: NETWORK: GIC GIC 2026 2026 || PW: PW: GIC2026! GIC2026! #GICSHOW26
Kore Training.................................................. 2105 Korea Food Trading....................................... 1344 Kostklip........................................................... 1513 Kraft Heinz Canada........................................1225 Kristapsons Inc................................................224 Kruger Products Inc.......................................1208 Kryos/Mercedes-Benz Mississauga Van Centre.....2011 Labels + Complete Solutions by Printers Plus........312 La Fourmi.......................................................1809 La Presserie ....................................................2119 Lactalis Canada.............................................. 1119 LeBeau Excel..................................................2234 LemonTree Produce Displays..........................938 Level Ground Coffee........................................236 LimeOrder POS..............................................2203 Link Product Solutions Limited ....................2238 Liprinlsi Dynasty Inc......................................1930 LivBon x Chicky Bakes....................................1841 Loblaw's Affiliated Independent.................. 1503 Local Line......................................................... 441 Lord's Hot Sauce Co......................................2207 LSI Enterprises ULC - Jack Links......................739 Ludik Candy.................................................1909E Lynxtill............................................................ 602 Mad Mexican................................................. 1837 Maple Leaf Foods.......................................... 1025 Martel Foods....................................................741 Mary's Brigadeiro.......................................... 1939 Master Dish Dim Sum................................... 1828 McCain Foods (Canada).................................1818 McFadden's Ice Cream................................... 2141 Meat & Livestock Australia............................744 Mickey-Jays................................................. 2233A Mini Melts of Canada...................................... 737 Minus Waste Solutions................................. 2237 Mission Foods................................................2236 Mitsoh......................................................... 2225A Mode Chocolate........................................... 2036 Mokable North America...............................2305 Molisana Imports ........................................ 1542 Molson Coors.................................................. 913 Moneris........................................................... 604 Monster Foods Inc.......................................2229B Moosehead Breweries..................................... 341 Morehouse Foods Canada......................... 1909C Morgan Williams International Inc...............2313 Motorola Value Added Distributor.................1311 Moyy Packaging & Design.............................. 508 Mrakovic Fine Foods Inc................................. 944 MT PAK........................................................... 530 Murgerbon Canada........................................2321 Murray Market National.................................335 Mystique Coffee......................................... 1809A Nam Fruits.......................................................734 National Foods Limited..................................925 National Sunflower Association...................2133 Native Canadian Chip Corporation........... 2226A Neil’s Real Deal................................................239 Nestlé Canada Inc............................................811 New Wave Ice Cream.....................................1732 Nord Distribution........................................... 503 North House Foods Ltd................................. 1528 North South Brands...................................... 1339 Northern Dancer Sales........................... 824+825 Novora Enterprises Inc.................................. 2232 N'Take Custom Enviro Bags...........................1214 Nutra-Fruit.................................................1909H NutriVerde....................................................... 419 OasisMade....................................................... 215 Old Dutch Foods Ltd.....................................1408 Olivia's Cake Pops......................................... 1929 Ontario Beef.................................................. 1525 Ontario Lottery & Gaming Corp.................... 954
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Ontario Ministry of Agriculture, Food and Agribusiness (OMAFA)...........1735 Ontario Ravioli................................................228 P&H Foods..................................................... 1329 Palm Bites......................................................1646 Pan Asia Food co., Ltd.....................................738 Pan-Oston Ltd............................................... 1303 Pantry Shelf Foods.........................................1136 Pazo Global..................................................... 405 Peace River Honey....................................... 2231B Pebbles Frozen Favourites..............................344 Pelmen Foods................................................ 1938 PepsiCo Canada.............................................1003 Pet Buzz..........................................................1831 Pie Ontario Corp............................................ 1736 Piquancy......................................................... 403 Plant Up Inc................................................... 1924 PMA Canada.....................................................231 Polar Joe......................................................... 1647 Porkshop........................................................1809 PrehKey Tec Inc...............................................2315 Premier Polmarex Inc Canada.......................2035 Prime Deals International Ltd.........................230 Prime Roots.....................................................1141 Procter & Gamble............................................525 ProfIle Wine Group (Barrique-Vinvino-Du Chasse)... 612 Protein Pops Canada..................................... 1933 Pudgyboy's Mini Donuts .............................. 1639 Pudu Robotics US Inc.......................................221 Puresource Natural Products Distributor......235 R&D International Foods Corporation..........2135 Raimac Industries Ltd.................................... 950 Ravyx................................................................625 Rayment & Collins...........................................212 RBC...................................................................628 Real Sweets Bakery Corp............................... 1739 RecycleMe....................................................... 306 Retail Logistics Canada.................................2239 Reunion Coffee Roasters............................... 1730 Reuven International..................................... 840 Rivercity Innovations......................................932 Riz Brands Inc................................................ 1738 RJS Craft Winemaking................................... 1626 Robot Coupe, Filtrox, T&S Plumbing............ 206 Roll With Us Pizza Crusts............................2228B Rotobale Compaction Solutions Inc............. 1132 Royal Classical Agriculture Ltd.......................229 Royal TopCo....................................................1727 RTS Retail........................................................1129 S&B Spice Canada Inc.....................................2221 Salt Spring Coffee Inc..................................... 445 Sana Distributors........................................... 305 Sanwaria Sweets Private Limited.................. 406 Saputo Dairy Products Canada GP................1419 Sayumo Brands............................................... 506 Schaaf Foods Inc............................................1036 Schinkel's Legacy............................................ 1731 Scholtens Candy Inc....................................... 1127 Second Harvest.............................................. 1962 Select Wines Group....................................... 2319 Seller's Publishing...........................................424 Sennco Solutions............................................. 513 Shan Foods Pvt Ltd....................................... 1008 Shasha Bread Company Inc.......................... 1628 Shaw's Ice Cream.......................................... 1637 Shiny Star Canada Ltd.................................... 309 Sicilian Ice Cream............................................750 SIHE International Group.............................. 1638 Simcoe Gases.................................................2202 Simeoni Inc......................................................435 Sinco Food Equipment.................................... 413 Singhania Alu Foil Containers Mfg. Co. ....... 1538 Smart Label Solutions Inc............................... 313
Smart Serve Ontario.......................................952 Smucker Foods of Canada Corp................... 1019 Sobeys Wholesale..........................................1209 Sobrii Non-Alcoholic.......................................345 Solenzi........................................................... 1624 Solera Fleet Solutions.....................................326 Solidviibe....................................................... 1842 Solmaz Foods Inc..........................................2019 Solpak............................................................. 544 Southern Glazers Wine & Spirits...................2127 Spire Systems Inc.............................................524 Spring Creek Quail Farms.............................. 436 Stack Merchandising..................................... 2107 St-Albert Cheese Co-op Inc...........................1641 Starmount Functional Beverages................. 1833 Ste. Anne's Bakery.......................................... 346 STIRCO Insurance Brokers Ltd........................ 614 STM Display Sales.......................................... 1024 Sunshine Pickles............................................. 1741 Suntory Global Spirits..................................... 519 Sushi Pocket.....................................................426 Swastiks Masalas Pickles & Food Products Pvt Ltd ............................. 412 TD Insurance................................................. 2034 TDK Doors...................................................... 240 TFB & Associates...........................................1308 TFF.................................................................. 1926 TFI Foods LTD................................................. 903 The Bannock Factory ..................................2226B The Bee Works................................................ 540 The Case for Wine/Vinexx.............................. 214 The Cider Keg.................................................1944 The MARC Group........................................... 948 The Pallet Book................................................ 219 Thomas Foods International, Canada Ltd. ... 639 Tilton............................................................... 906 Too Good To Go...............................................328 Toundra....................................................... 1909B Tree of Life Canada............................ 1108+1108A Trio Bakery......................................................1931 Trouw Nutrition Canada Inc.........................1960 True North Foods....................................... 2224A True Refrigeration Canada ULC......................702 Tuffy...............................................................2205 Turnstile Security Systems Inc...................... 1530 Tweaker Energy Drink.................................. 2208 UNFI Canada..................................................1950 Unico Inc..........................................................707 Unilever Canada............................................... 711 University of Guelph-Co-operative Education.......1543 V3 Industrial Products.................................. 2204 Vadilal Quick Treat .......................................2024 Van Dyck Fine Foods.......................................338 Via Oliveto Bakery.........................................2307 Vic Store Fixtures........................................... 1133 Villa Ravioli..................................................... 1412 Vio Vinaigrettes - Salad dressing..................1809 Vresh Foods (OG Ghee)...............................2227A Wellington Beverage Group..........................1941 Western Cape Department of Agriculture...............................1803+1903 Western Grocer Magazine..............................438 Williwaw Dog Treats..................................... 1936 Will's Food Inc. ...............................................837 Wing Tak Food Products.................................838 Wonderbrands................................................ 1137 Workplace Safety & Prevention Services (WSPS)..........................330 WWD Complete | WireWorx Displays........... 407 Yoplait Liberte Canada Co..............................637 Zero Zone.........................................................203
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
Exhibitors by Booth
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*Exhibitor listings as of Oct 14, 2026
202........................................Elman's Food Products Ltd. 203........................................Zero Zone 204........................................Cogent Environmental 206........................................Robot Coupe, Filtrox, T&S Plumbing 207.........................................Hummbee 209........................................ABI Systems Inc. 210.........................................Brother International Corporation 212.........................................Rayment & Collins 213.........................................CN Foods Inc. 214.........................................The Case for Wine/Vinexx 215.........................................OasisMade 216.........................................Gorilla Energy Drinks 218.........................................ArcherPoint by Cherry Bekaert 219.........................................The Pallet Book 221.........................................Pudu Robotics US Inc. 222.........................................Barbet 224.........................................Kristapsons Inc. 225.........................................Hazel's Ice Cream 226.........................................Acorn Packaging Inc 227.........................................Grand Coup 228.........................................Ontario Ravioli 229.........................................Royal Classical Agriculture Ltd. 230........................................Prime Deals International Ltd. 231.........................................PMA Canada 234.........................................JZ Products & Sales 235.........................................Puresource Natural Products Distributor 236.........................................Level Ground Coffee 238.........................................Bezrocks Flavoured Ice 239.........................................Neil’s Real Deal 240........................................TDK Doors 241.........................................Everest Traders 302........................................GE Barbour Inc 303........................................Impex Distribution 304........................................Amerlux 305........................................Sana Distributors 306........................................RecycleMe 308........................................Dr. Oetker Canada Ltd. 309........................................Shiny Star Canada Ltd. 312.........................................Labels + Complete Solutions by Printers Plus 313.........................................Smart Label Solutions Inc. 318.........................................Gigi Importing Ltd. 319.........................................Instore Group of Companies 324.........................................Grenade 325.........................................Cinnaroll by CBL Bakeries Ltd. 326.........................................Solera Fleet Solutions 327.........................................Bulldog Bag Ltd. 328.........................................Too Good To Go 329.........................................Inform Brokerage Inc. 330........................................Workplace Safety & Prevention Services (WSPS) 334.........................................GoSpotCheck by FORM 335.........................................Murray Market National 336.........................................Coldstream Clear 338.........................................Van Dyck Fine Foods 339.........................................Karma Water 340........................................Groupe Grandio 341.........................................Moosehead Breweries 343.........................................BJ Take Lighting 344........................................Pebbles Frozen Favourites 345........................................Sobrii Non-Alcoholic 346........................................Ste. Anne's Bakery 402........................................Kirti Masala Process Private Limited 403........................................Piquancy 405........................................Pazo Global 406........................................Sanwaria Sweets Private Limited 407........................................WWD Complete | WireWorx Displays 408........................................Hughes Decorr 412.........................................Swastiks Masalas Pickles & Food Products Pvt Ltd. 413.........................................Sinco Food Equipment
414.........................................Forkin' Good (parent company Arbutus Foods) 419.........................................NutriVerde 424.........................................Seller's Publishing 425.........................................Big Brands Inc. 426........................................Sushi Pocket 434........................................J L Trading Co. Ltd. 435........................................Simeoni Inc. 436........................................Spring Creek Quail Farms 437.........................................Dosch Organic Acres Inc. 438........................................Western Grocer Magazine 439........................................Flying Monkeys Craft Brewery 440........................................DD Beverage & Nutrition 441.........................................Local Line 444........................................Dynamic Productions 445........................................Salt Spring Coffee Inc. 502........................................Bandall Canada Inc. 503........................................Nord Distribution 504........................................Izzio Sourdough Bakery 505+802+803.......................ANCAR Canada Ltd. 506........................................Sayumo Brands 507........................................ABN Group Inc., Purelife Alliance Inc. 508........................................Moyy Packaging & Design 513.........................................Sennco Solutions 515.........................................helloDarwin 518.........................................Cool Display Solutions 519.........................................Suntory Global Spirits 524.........................................Spire Systems Inc 525.........................................Procter & Gamble 526........................................Derlea 529........................................Faro Coffee Inc. 530........................................MT PAK 534........................................Bacardi Canada 535.........................................Design House Inc. 536........................................GS1 Canada 538........................................Asian Legend To Go Inc. 539........................................GOLDENNUTS INC. 540........................................The Bee Works 541.........................................Guarden Compostable Bags 544........................................Solpak 546........................................Greenhouse 548........................................In-Store Water Systems Inc. 602........................................Lynxtill 603........................................AM/PM Service 604........................................Moneris 605........................................Harvest Meats 606........................................Bliss Gourmet Baked Goods Inc. 607........................................Gatekeeper Systems 608........................................Clio Snacks 611..........................................Affinity Group Canada 612.........................................Profile Wine Group (Barrique-Vinvino-Du Chasse) 614.........................................STIRCO Insurance Brokers Ltd. 619.........................................Direct Plus Food Group 625........................................Ravyx 628........................................RBC 630........................................Bee Maid Honey 635........................................Checkpoint Systems, Inc. 637.........................................Yoplait Liberte Canada Co. 638........................................Guycan Ltd. 639........................................Thomas Foods International, Canada Ltd. 640........................................i2r North America 702.........................................True Refrigeration Canada ULC 703.........................................Exclusive Brands 707.........................................Unico Inc. 711..........................................Unilever Canada 719.........................................General Mills 725.........................................CTS Foods | ATLAS Foods 734.........................................Nam Fruits 736.........................................Empire Distributions Inc.
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
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WORLDOF OFOPPORTUNITIES OPPORTUNITIES AAWORLD More Trade. More Tastes. More Trends. More Trade. More Tastes. More Trends.
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October October27 27& &28, 28,2026 2026 || Toronto TorontoCongress CongressCentre, Centre,North NorthBuilding Building #GICSHOW26 || WIFI WIFI NETWORK: NETWORK: GIC GIC 2026 2026 || PW: PW: GIC2026! GIC2026! #GICSHOW26
737.........................................Mini Melts of Canada 738.........................................Pan Asia Food Co., Ltd. 739.........................................LSI Enterprises ULC - Jack Links 741.........................................Martel Foods 744.........................................Meat & Livestock Australia 746.........................................Canadian Grocer 750........................................Sicilian Ice Cream 811..........................................Nestlé Canada Inc. 819.........................................Conagra Brands 824+825................................Northern Dancer Sales 836........................................Gambles Produce 837.........................................Will's Food Inc. 838........................................Wing Tak Food Products 839........................................Avenco Ltd-My Parchment 840........................................Reuven International 841.........................................Ishida Canada Inc. 902........................................Alsafa Foods Canada 903........................................TFI Foods Ltd. 906........................................Tilton 909........................................Arterra Wines Canada, Inc. 913.........................................Molson Coors 918.........................................Burnbrae Farms Ltd. 919.........................................DIGI Canada Inc. 924.........................................Infin8 Brands Inc. 925.........................................National Foods Limited 928........................................Dare Foods Limited 929........................................Central Okanagan Economic Development Commission 932.........................................Rivercity Innovations 935........................................Farah Impex Ltd. 936........................................Corrigan Corporation 938........................................LemonTree Produce Displays 939........................................Globe POS Systems 944........................................Mrakovic Fine Foods Inc. 948........................................The MARC Group 950........................................Raimac Industries Ltd. 952........................................Smart Serve Ontario 954........................................Ontario Lottery & Gaming Corp. 1002.......................................Ararat Foods 1003.......................................PepsiCo Canada 1008......................................Shan Foods Pvt Ltd. 1009......................................Danone Canada 1013.......................................Giovanni Rana 1019.......................................Smucker Foods of Canada Corp. 1024.......................................STM Display Sales 1025.......................................Maple Leaf Foods 1028.......................................Chens Enterprises Corporation 1033.......................................Cavendish Farms 1036.......................................Schaaf Foods Inc. 1037.......................................Grandma Emily Inc. 1038.......................................Fun Tyme Foods 1039.......................................Gryfe's Bagel and Baked Goods 1041.......................................Armagh POS Solutions 1103.......................................Howell Data Systems 1108+1108A...........................Tree of Life Canada 1119........................................Lactalis Canada 1125........................................Italpasta Ltd. 1127........................................Scholtens Candy Inc. 1129........................................RTS Retail 1132........................................Rotobale Compaction Solutions Inc. 1133........................................Vic Store Fixtures 1136........................................Pantry Shelf Foods 1137........................................Wonderbrands 1138........................................Farm Credit Canada 1141........................................Prime Roots 1203.......................................Beverage World Inc. 1208.......................................Kruger Products Inc. 1209.......................................Sobeys Wholesale 1214........................................N'Take Custom Enviro Bags 1217+1317...............................GBS Food Service Equipment Inc.
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1224.......................................Costco Business Centre 1225.......................................Kraft Heinz Canada 1228.......................................Diamond Packaging Supplies Ltd. 1232+1233..............................CJR Wholesale Grocers 1302.......................................Big Chief Meat Snacks Inc. 1303.......................................Pan-Oston Ltd. 1304.......................................California Ripe Olives 1308.......................................TFB & Associates 1309.......................................BMO Bank of Montreal-Business Banking 1311........................................Motorola Value Added Distributor 1313........................................Federated Insurance 1325.......................................Covered Bridge Potato Chip Company 1327........................................Edge Food Equipment & Contours Interior Solutions 1329.......................................P&H Foods 1332.......................................Creative POS Ltd. 1335.......................................Dauphinais 1336.......................................Dyna-Pro Environmental 1338.......................................CIS 1339.......................................North South Brands 1340.......................................Brady Corporation 1344.......................................Korea Food Trading 1403.......................................FMS Solutions Canada 1408.......................................Old Dutch Foods Ltd. 1409.......................................Coca-Cola Canada Bottling Ltd. 1412........................................Villa Ravioli 1413........................................Conglom 1419........................................Saputo Dairy Products Canada GP 1424+1424A...........................Acosta Group 1435.......................................Hussmann Canada 1439.......................................Astor Stainless Steel Products Inc. 1502.......................................Drakkar International 1503.......................................Loblaw's Affiliated Independent 1504.......................................Hobart Canada 1509.......................................A. Lassonde Inc. 1512........................................Jimmy Zees Distributors 1513........................................Kostklip 1519........................................Arneg Canada 1524.......................................Innotech Nutrition Solutions 1525.......................................Ontario Beef 1528.......................................North House Foods Ltd. 1530.......................................Turnstile Security Systems Inc. 1533.......................................Colour Innovations & Raining Brand and Design 1537.......................................EFI Sales Ltd. 1538.......................................Singhania Alu Foil Containers Mfg. Co. 1541........................................Inaba Foods 1542.......................................Molisana Imports 1543.......................................University of Guelph-Co-operative Education 1603.......................................iSpice Foods 1609+1709.............................Brother Fixtures 1624.......................................Solenzi 1625.......................................Dairy Fountain & Hewitt’s Dairy 1626.......................................RJS Craft Winemaking 1628.......................................Shasha Bread Company Inc. 1629.......................................Delmar Foods 1630.......................................Bella's Ferment Co. 1632.......................................Atwood Heritage 1633.......................................Kobraiya 1636.......................................Great Canadian Meat Company Ltd. 1637.......................................Shaw's Ice Cream 1638.......................................SIHE International Group 1639.......................................Pudgyboy's Mini Donuts 1641........................................St-Albert Cheese Co-op Inc. 1644.......................................Fury Hot Sauce 1645.......................................Crafty Ramen 1646.......................................Palm Bites 1647.......................................Polar Joe 1719........................................Dana Industries 1724.......................................Bos Smoked Fish Inc. 1725.......................................Jakeman's Maple Products 1726.......................................KNDZ Coffee
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
1727........................................Royal TopCo 1728.......................................Dennis' Horseradish 1729.......................................Fruit of the Land Inc. 1730.......................................Reunion Coffee Roasters 1731........................................Schinkel's Legacy 1732........................................New Wave Ice Cream 1735.......................................Ontario Ministry of Agriculture, Food and Agribusiness (OMAFA) 1736.......................................Pie Ontario Corp. 1738.......................................Riz Brands Inc. 1739.......................................Real Sweets Bakery Corp. 1740.......................................Greaves Jams & Marmalades 1741........................................Sunshine Pickles 1743.......................................Beretta Farms 1803+1903.............................Western Cape Department of Agriculture 1809+1909............................Group Export Agri-Food 1809......................................Porkshop 1809......................................La Fourmi 1809......................................Vio Vinaigrettes-Salad dressing 1809A....................................Mystique Coffee 1809D....................................Chocolats Favoris 1818........................................McCain Foods (Canada) 1824.......................................Baxter's Bakery 1825.......................................Casa Bonita Foods Inc. 1827.......................................Allison's Fine Foods Ltd. 1828.......................................Master Dish Dim Sum 1829.......................................Chef Brandz Inc. 1831........................................Pet Buzz 1833.......................................Starmount Functional Beverages 1837.......................................Mad Mexican 1838.......................................Brittles 'n More Ltd. 1839.......................................Dutchman's Gold 1840.......................................Gold Standard Gluten Free Baking Corp. 1841........................................LivBon x Chicky Bakes 1842.......................................Solidviibe 1844.......................................Balsam Tahini 1845.......................................Harvest To Gather 1909B....................................Toundra 1909C....................................Morehouse Foods Canada 1909E....................................Ludik Candy 1909H....................................Nutra-Fruit 1919.......................................Canadian Women in Food 1924.......................................Plant Up Inc. 1925.......................................Frosted Bites Co. 1926.......................................TFF 1927.......................................EATABLE Popcorn 1929.......................................Olivia's Cake Pops 1930.......................................Liprinlsi Dynasty Inc. 1931........................................Trio Bakery Inc. 1932.......................................Denninger's 1933.......................................Protein Pops Canada 1935.......................................Freeman Herbs 1936.......................................Williwaw Dog Treats 1937.......................................Cowbell Brewing Company 1938.......................................Pelmen Foods 1939.......................................Mary's Brigadeiro 1940.......................................Boomerangs Foods 1941........................................Wellington Beverage Group 1944.......................................The Cider Keg 1946.......................................Booch 1950.......................................UNFI Canada 1954.......................................Distribution Canada Inc. 1956.......................................Grocery Business Media Inc. 1960.......................................Trouw Nutrition Canada Inc. 1962.......................................Second Harvest 2005......................................Eastern Cape Development Corporation 2011........................................Kryos / Mercedes-Benz Mississauga Van Centre 2019.......................................Solmaz Foods Inc. 2024......................................Vadilal Quick Treat 2025......................................Advantage Solutions 2028......................................Blue Monkey
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2030......................................Eurodib 2034......................................TD Insurance 2035......................................Premier Polmarex Inc. Canada 2036......................................Mode Chocolate 2038......................................Enjay Converters Ltd. 2039......................................Fintech LLC 2103.......................................Bleu & Bon 2105.......................................Kore Training 2107.......................................Stack Merchandising 2109.......................................Concord National 2119........................................La Presserie 2125.......................................aēras water 2127........................................Southern Glazers Wine & Spirits 2129.......................................Henri Nutrition 2131........................................D&D Poultry 2133.......................................National Sunflower Association 2135.......................................R&D International Foods Corporation 2137........................................Group Export Agri-Food 2138.......................................Daisy Intelligence Inc. 2139.......................................Flipp 2141........................................McFadden's Ice Cream 2202.......................................Simcoe Gases 2203.......................................LimeOrder POS 2204......................................V3 Industrial Products 2205......................................Tuffy 2206......................................Axel Kraft International Limited 2207.......................................Lord's Hot Sauce Co. 2208......................................Tweaker Energy Drink 2210.......................................Dipitt 2211........................................JSI Store Fixtures 2213.......................................Goodlife Group Inc. 2219.......................................Azureau Wines & Spirits 2221........................................S&B Spice Canada Inc. 2224A....................................True North Foods 2224B.....................................Floating Leaf Fine Foods Inc. 2225A....................................Mitsoh 2225B.....................................Crave Cupcakes 2226A....................................Native Canadian Chip Corporation 2226B....................................The Bannock Factory 2227A....................................Vresh Foods (OG Ghee) 2227B.....................................Harvest Moon Mills 2228A....................................Farmery Estate Brewery 2228B....................................Roll With Us Pizza Crusts 2229A....................................7 Summits Snacks 2229B....................................Monster Foods Inc. 2231A.....................................Chinook Cheese 2231B.....................................Peace River Honey 2232.......................................Novora Enterprises Inc. 2233A....................................Mickey-Jays 2233B.....................................Ariya Meal Inc. (Ariya Burmese Foods) 2234.......................................LeBeau Excel 2235.......................................AGMD Group 2236.......................................Mission Foods 2237.......................................Minus Waste Solutions 2238.......................................Link Product Solutions Limited 2239.......................................Retail Logistics Canada 2241.......................................Barzi Bloom 2243.......................................Canada Beverage Marketplace 2303......................................Ecoply Inc. 2305......................................Mokable North America 2307.......................................Via Oliveto Bakery 2309......................................F.U.M Imports Inc. 2311........................................Express Shopfitters Inc. 2313.......................................Morgan Williams International Inc. 2315.......................................PrehKey Tec Inc. 2319.......................................Select Wines Group 2321.......................................Murgerbon Canada 2325.......................................Canadian Federation of Independent Grocers 2327.......................................EZ Passport Studio
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
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WORLDOF OFOPPORTUNITIES OPPORTUNITIES AAWORLD More Trade. More Tastes. More Trends. More Trade. More Tastes. More Trends.
October October27 27& &28, 28,2026 2026 || Toronto TorontoCongress CongressCentre, Centre,North NorthBuilding Building
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#GICSHOW26 || WIFI WIFI NETWORK: NETWORK: GIC GIC 2026 2026 || PW: PW: GIC2026! GIC2026! #GICSHOW26
First Time Exhibitor
Elec
Ballroom A/B
FCC REFRESH & RECHARGE STATION
Collaboration Corridor
SUSTAINABILITY SENTRAL PAVILION
2026 IN GROCERY
Ref
Wash stn.
Service Centre
J. Mitchell Lobby
J. Mitchell Lobby
GROCERY INNOVATIONS CANADA
Sustainability Sentral
Meeting Room 4
Meeting Room 5 Meeting Room 6
Workshops
Meeting Room 7
Media Office
Meeting Room 8 MEDIA OFFICE
FIRST TIME EXHIBITOR
TOP
Ice Machines & Wash Station
w
Conference Office Trade Show Office
Meeting Room 9
CONFERENCE OFFICE
Meeting Room 10 TRADE SHOW OFFICE
B. Carver Lobby WOMEN W.R.
C. Plummer Lobby
Self Check-in
MEN W.R.
Shania Twain Hall
TOP GROCERY INNOVATIONS CANADA
202 IN GROC
New Product Showcase
Selfie Garden
MAIN
Social Garden
Ravyx Lounge
New Product Showcase
WEST WING LOBBY
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MEN W.R.
Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com GroceryCanadian Innovations Canada 2026
Grocery Innovations Canada 2026 - PROOF APPROV A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
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*Floor plan as of Oct. 14, 2026
NORTH
FCC Food and Beverage Financing
fresh & Recharge Station
Ontario Pavilion
First Aid & Security
Alberta & Manitoba Pavilions
Second Harvest
N
ONTARIO PAVILION
ONTARIO PAVILION
Wash stn.
Ice Machines & Wash Station
1933 1931
Insights & Innovation Stage
CFIG Members’ Centre
STAGE
Code of Conduct Meeting Space
Insights & Innovations Stage WOMEN W.R.
MEN W.R.
WOMEN W.R.
26 CERY
Multipurpose Room
B. Cummings Hall
PREP
PREP
OMAFA Meeting Program
BEVERAGE
AD Hoc Meeting Space/Multi-Faith Prayer Room
PREP
N LOBBY
Quebec Pavilion
South Africa Pavilion
Scan QR Code for updated floor map
Trade Show Floor
Canadian Grocery’s Largest Meetings, Exhibition + Conference Event | groceryinnovations.com
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A WORLD OF OPPORTUNITIES More Trade. More Tastes. More Trends.
October 27 & 28, 2026 | Toronto Congress Centre, North Building #GICSHOW26 | WIFI NETWORK: GIC 2026 | PW: GIC2026!
SCAN TO ACCESS SMART GUIDE
Thank You Sponsors*
Grocery Innovations Canada 2026 thanks the following sponsors for their support. *Sponsors as of Oct 14, 2026
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